The rapid growth of Facebook and Twitter are two of the significant factors that changed the world of Public Relations. Facebook made Social Media acceptable to millions. Social Media allowed an individual to connect with hundreds of other people without the approval or denial of a third-party media deity. Ideas, opinions, and knowledge were now being shared and it all bypassed the traditional gatekeepers. It is hard to say what was the critical mass flash point that pushed Social Media into the mainstream, but once Facebook exceeded 100 million users there was no doubt that the Age of the Individual had dawned.Continue reading →