Paul Kiser
Paul Kiser writes extensively on political, social media, management, public relations issues and was a contributing writer for Technorati.com and Social Media Today. He also is a professional performer for business role-playing crisis scenarios and has worked with managers/executives of The Disney Co. (ABC, ESPN, Disney Parks), Nike, MillerCoors, Merck, and Target. Paul has over 20 years of management and human resources background, Bachelor’s degrees in Business and Fine Arts, and work experience in healthcare, higher education, retail, and information technology.
He is married and has two brilliant adult daughters and one adventurous eight year-old boy.
Paul was a Rotarian from July 2001 to December 2010 and a 2007-08 Club President. He also served as the Public Relations Chair for Rotary District 5190 (NE California and Northern Nevada) from 2008-10 and was the District Conference Chair in 2007-08.
Paul Kiser’s Connections:
USA PDT [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679
Thought you would like to know that the link in your post entitled “Rotary: Club Websites Not Optional” apparently is no longer valid.
Great material!
John:
Thanks. I’ll check into it.
Paul
Hi Paul,
Thanks for posting those social media stats. I am interested in finding out a couple of things about how business utilise social media and was wondering if you might have the answers.
1. Growth of businesses, and if possible broken down by industry category, that have an active presence in social media.
2. Businesses that utilise paid social media listening platforms like Radian6, Alterian, Attensity 360 etc
Any help would be great.
Regards
Doug
Doug:
I don’t have any hard data. The problem is that 36 months ago Social Media was just starting to have a significant impact on business. Before that SM was a curiosity for business, but when Facebook users started climbing over 50 million and older adults started becoming connected everything took off. Today businesses are still scrambling to figure out what they should do, and many are skeptical. Yesterday, I saw figures in a blog that indicated over 60% of businesses surveyed (I didn’t see the raw data) were not planning to fully integrate SM into their business for at least two years or more. Businesses are still infants in SM.
The problem with the ‘growth in business’ question is how to clean out all other factors other than Social Media. Because a new customer purchased a product or service, does that mean it was because three months ago they remember a FB friend say something positive about it or because today they saw an advertisement? My position is that SM educates the public and should NEVER, EVER be used to sell a product or service. Therefore, SM is a contributing factor to an organization’s (organisation’s?) marketing efforts, not the alpha and omega of it. I suspect that any data that is presented in the next 12 months or so will be heavily influenced by the interests of the researching organization. SM ‘experts’ will be looking for the data to reinforce that SM is the golden key to increased profits, and Traditional Media will be looking for the data to prove that SM is a fad and meaningless. The truth will lie in the middle.
On your question on the paid SM listening platforms, I’m not familiar with their services. It seems they are more significant in Great Britain, than stateside. In a quick search there seems to be some comparisons of the services at: http://www.socialmediainformer.com/attensity/. I don’t know if that helps.
Thanks for your question.
Paul
Hi Paul,
I used your 2010 stats for Fall 2010 presentation on social media, but I have yet to find anything for last quarter 2010 or first quarter trends 2011. Looking forward to an update to your stats soon. I think the last one you posted was 2nd Qtr 2010.