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Monthly Archives: January 2011

Is Higher Ed Doomed? (Part I): Driving off a cliff near you, the state-run university

31 Monday Jan 2011

Posted by Paul Kiser in College, Ethics, Government, Higher Education, Universities

≈ 2 Comments

Tags

colleges, cost of college, faculty, funding cuts, higher ed, professors, student loan crisis, students, universities, university administration

by Paul Kiser
USA PDT [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

Article first published as
Is Higher Education Doomed (Part I): Driving Off a Cliff Near You – The State-Run University
on Technorati.com

Part I

The average cost of a college degree is rapidly rising. In 2006, the annual average cost for tuition and fees at a state-run (public) four-year school was reported to be $5,836. In 2010, that cost was $7,605, an increase of 30% in the time it takes to earn a typical undergraduate degree. This follows a 46% increase in tuition and fees in the previous four year period (2002 to 2006.) What is even more disturbing is that there is no end in sight in the rapid escalation of the cost of higher education. (What does it cost to go to college? Click on this link to the College Board website.)

So where is all this going? Consider these six facts:

Students are the victims of the Higher Ed crisis

  1. College debt is becoming the next major loan crisis following the same scenario as housing crisis: Too many huge loans made to people who cannot possibly afford them.
  2. States have made, and continue to make massive cuts in funding higher education. Specifically, funding cuts to the operational budgets of state-run universities and colleges.
  3. The budget cuts have driven up tuition and fee costs, making the concept of an ‘affordable’ college education at a state-run institution a myth.
  4. The budget cuts have also forced higher education institutions to increase class sizes and cut services, so students/parents pay more and get less in return.
  5. The budget cuts have effectively ended the concept of job security for the professor as university administrators have hacked away at programs in desperate attempts to slash expenses.
  6. State-run universities and colleges are locked into a brick and mortar concept that demands that education must occur primarily on a centralized campus with massive overhead costs.

Put these six facts together and there is one unmistakable conclusion: state-run universities cannot continue in their present form, and may not survive at all.

In addition to the major problems crushing state-run universities, the refinement of learning/teaching alternatives and an Internet system that removes the ‘it-has-to-be-taught-here’ mentality of campus administrators is presenting options that have yet to be fully explored.

NEXT:  Is Higher Ed Doomed? (Part II): The cost of Higher Ed doesn’t add up (Click for link)


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Taco Bell says taco meat is 88% real beef, not 36%

28 Friday Jan 2011

Posted by Paul Kiser in Branding, Customer Relations, Ethics, Management Practices, Pride, Public Relations

≈ Leave a comment

Tags

beef, extenders, fast food, fillers, Food, Greg Creed, health, lawsuit, Taco Bell, taco meat

by Paul Kiser
USA PDT [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

Article first published as
Taco Bell Says Taco Meat is 88% Real Beef, Not 36%
on Technorati.com

On Wednesday, Taco Bell issued an updated response to a lawsuit claiming that its taco meat was only 36% beef.  In this statement Taco Bell CEO and Chief Concept Officer Greg Creed gave facts and figures to challenge the assertion that its taco meat consisted of largely fillers and extenders.

According to Taco Bell, its taco meat consists of 88% beef, and up to 10% of the remainder consists of water and/or spices. Creed again repeated that Taco Bell would ‘vigorously defend’ the claims against the quality of its products. (Read the full statement here.)

This statement clearly refutes the heart of the matter raised in the lawsuit.  Two previous statements implied a denial of the accusations, but stopped short of offering facts and figures regarding the content of fillers and extenders of its product.  The lawsuit was widely reported on Tuesday by most major news outlets and many online blogs.

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Taco Bell beefs up its response: Our taco meat is real, the lawsuit is bogus

27 Thursday Jan 2011

Posted by Paul Kiser in Branding, Communication, Crisis Management, Customer Relations, Ethics, Management Practices, Pride, Public Relations

≈ 3 Comments

Tags

beef, false advertising, fast food, lawsuit, response statement, Taco Bell, taco meat

by Paul Kiser
USA PDT [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

(NOTE: Below is a statement by Taco Bell Corp. made yesterday regarding the lawsuit filed against them for false advertising stating that their taco meat was only 36% beef. I am publishing this statement now with an additional article on the issue to follow.)

From: Greg Creed, CEO and Chief Concept Officer of Taco Bell Corp.

UPDATED STATEMENT REGARDING CLASS ACTION LAWSUIT

“The lawsuit is bogus and filled with completely inaccurate facts.  Our beef is 100% USDA inspected, just like the quality beef you would buy in a supermarket and prepare in your home.  It then is slow-cooked and simmered with proprietary seasonings and spices to provide Taco Bell’s signature taste and texture.  Our seasoned beef recipe contains 88% quality USDA-inspected beef and 12% seasonings, spices, water and other ingredients that provide taste, texture and moisture.  The lawyers got their facts wrong.  We take this attack on our quality very seriously and plan to take legal action against them for making false statements about our products.  There is no basis in fact or reality for this suit and we will vigorously defend the quality of our products from frivolous and misleading claims such as this.”

What is in Taco Bell’s recipe for seasoned beef?

“We’re cooking with a proprietary recipe to give our seasoned beef flavor and texture, just like you would with any recipe you cook at home.

For example, when you make chili, meatloaf or meatballs, you add your own recipe of seasoning and spices to give the beef flavor and texture, otherwise, it would taste just like unseasoned ground beef.  We do the same thing with our recipe for seasoned beef.

Our recipe for seasoned beef includes ingredients you’d find in your home or in the supermarket aisle today:

  • 88% USDA-inspected quality beef
  • 3-5% water for moisture
  • 3-5% spices (including salt, chili pepper, onion powder, tomato powder, sugar, garlic powder, cocoa powder and a proprietary blend of Mexican spices and natural flavors).
  • 3-5% oats, starch, sugar, yeast, citric acid, and other ingredients that contribute to the quality of our product.

Our seasoned beef contains no “extenders” to add volume, as some might use.  For more information about our ingredients go to http://www.tacobell.com/”

PR Epic Fail: Taco Bell ‘meat’ only 36% beef?

26 Wednesday Jan 2011

Posted by Paul Kiser in Business, Customer Relations, Ethics, Management Practices, Public Relations

≈ Leave a comment

Tags

extenders, false advertising, fast food, fillers, Food, lawsuit, Taco Bell, taco meat

by Paul Kiser
USA PDT [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

Article first published as
PR Epic Fail: Taco Bell meat only 36% beef?
on Technorati

(NOTE:  This article was submitted to the Technorati.com editors on Tuesday evening (January 25) and published Wednesday evening. On Wednesday, Taco Bell Corp. gave a definitive statement of the quality of its meat and claims that its taco meat is 88% beef.  To read this statement and a follow-up article, click on this link: Greg Creed’s statement on Taco Bell’s taco meat.)

It’s not too early in the year for the first entry in the “Worst PR of 2011” contest and that dishonor may go to Taco Bell. The fast food chain is facing a controversy that has all the makings of a classic Public Relations Epic Fail award.

Cat treats or Taco Bell taco meat? Which has more protein?

News media (See USAToday article) and online blogs have buzzing about a lawsuit that is seeking class action status against the Yum! Brands subsidiary stating that the taco meat at Taco Bell is only 36% beef, which is less than the USDA minimum of 40%. The suit seeks to have Taco Bell either rename their products or add more beef.

This controversy would be bad enough with just the lawsuit, but the company counter attack will undoubtedly generate more public focus on the issue. Taco Bell’s strategy raises the stakes in a Public Relations battle that now has to be 100% successful or else the company will lose all credibility for the foreseeable future. The response so far seems to indicate that Taco Bell is walking a fine line in denying the accusations about their product.

According to Associated Press reporter, Bob Johnson, the first company response was from Taco Bell spokesperson, Rob Poetsch:

“Taco Bell prides itself on serving high quality Mexican inspired food with great value. We’re happy that the millions of customers we serve every week agree,” Poetsch said. He said the company would “vigorously defend the suit.”

Poetsch’s response carefully avoids denying the accusations, but is worded to imply that since the customers buy the product, it must be okay.

Later the Greg Creed, President and Chief Concept Officer of Taco Bell Corp. put out a stronger, but still carefully worded statement that again walked a fine line in denying the accusations. His statement said that: 1) Taco Bell buys beef, 2) the beef is 100% USDA inspected, 3) the process begins with simmering beef, 4) seasonings and spices are added, and 5) the ‘signature Taco Bell’ taste and texture results from the process. He then added that the ‘lawyers….got their “facts” absolutely wrong’ and that Taco Bell plans to take legal action for false statements made about their food.

While this sounds like a denial, Creed avoids saying anything about the use of fillers and extenders in their taco meat by referring to all added ingredients as “seasoning and spices.” According to the Taco Bell website the ingredients for the ground taco meat include the following (ranking added):

#3 – Isolated Oat Product, #8 – Oats (Wheat), #9 – Soy Lecithin, #12 – Maltodextrin, #13 – Soybean Oil (Anti-dusting Agent), #15 – Autolyzed Yeast Extract, #17 – Caramel Color, #18 – Cocoa Powder (Processed With Alkali), #19 – Silicon Dioxide, #21 – Yeast, #22 – Modified Corn Starch, #25 – Sodium Phosphates

Both the website and Creed refer to these ingredients as “seasoning”, implying they add taste to the product and are not fillers or extenders. However, if the lawsuit is accurate, Taco Bell may have a hard time convincing its customers that ground taco meat requires 64% ‘”seasoning” and only 36% beef.

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  • The Quality of Mercy: Tea Party seeks its pound of flesh
  • I’m not angry, nor am I stupid … and I voted
  • Point of Confusion
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Starbucks Siren Gets Facelift at 40

06 Thursday Jan 2011

Posted by Paul Kiser in Branding, Business, Customer Relations, Internet, Public Relations, Social Interactive Media (SIM), Social Media Relations

≈ 1 Comment

Tags

Coffee, logo, New Coke, Public Relations, Publicity, Starbucks

by Paul Kiser
USA PDT  [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

Article first published as
Starbucks Siren Gets a Facelift at 40
on Technorati

The problem with Social Media is that it sometimes gives a bigger voice to the reactive minority. Such is the case with the announcement made yesterday by Starbucks CEO Howard Schultz.

As part of several changes to move Starbucks forward for its 40th anniversary, the company is changing the logo for the first time in almost 20 years. They have simplified the logo by removing the words, “Starbucks Coffee” and the circle around the mermaid…technically she is a Siren.  She is bigger and she is now green (originally black.)

(Starbucks Web Announcement)

Based on some of the reaction on the web you would think that Mr. Schultz had just sent naked pictures of himself to Katie Couric. Among the comments on the Starbucks website were the following:

Starbucks Logos through the years

MimiKatz:  “Who’s the bonehead in your marketing department that removed the world-famous name of Starbucks Coffee from your new logo?”

Rbailer:  “…Why is that companies always take away products or change them when eveythings going along smoothly…”

Jaga30:  “…let’s not kid ourselves–Starbucks has never been the brilliant marketing mastermind of the Northwest.”

There were several comments of support for the change, but that is not what most media outlets and bloggers picked up…probably because comments of support aren’t as newsworthy as reactive comments.

The reaction could, and probably was, expected. The announcement was sent out in an email to all Starbucks Gold Card members and they probably have the deepest attachment to the status quo, as well as the most severe caffeine addition. Change and caffeine don’t mix, (remember ‘New Coke,’) so no one in Seattle should be surprised by the drama.

The controversy will serve to create free publicity resulting in increased revenue. The only thing that Starbucks could have done better to engineer more publicity would have been to put breasts back on the Siren… is it too late to make another change?

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  • Epic Fail: PR ‘Experts’ don’t get Twitter
  • King of Anything: Social Media vs Traditional Media
  • Twitter is the Thunderstorm of World Thought
  • Signs of the Times
  • How Social Interactive Media Could Transform Higher Education
  • How to Become a Zen Master of Social Media
  • Death of All Salesmen!
  • Aristotle’s General Rules on Social Media
  • Social Media:  What is it and Why Should You Care?
  • Social Media 2020:  Keep it Personal
  • Social Media 2020:  Who Shouldn’t Be Teaching Social Media
  • Social Media 2020:  Public Relations 2001 vs Social Media Relations 2010
  • Social Media 2020: Who Moved My Public Relations?
  • Publishing Industry to End 2012
  • Who uses Facebook, Twitter, MySpace & LinkedIn?
  • Fear of Public Relations
  • Dissatisfiers: Why John Quit
  • Facebook, Twitter, LinkedIn…Oh My!
  • Does Anybody Really Understand PR?

Rotary Related

  • Leaving Rotary
  • Re-Imagining Rotary
  • Rotary@105: 7 Relationship types that affect membership retention (Part II)
  • What most non-Rotarians don’t know about Rotary
  • Rotary@105: Making Rotary Sexy
  • Rotary@105: Grieving change
  • How Rotary can..must..will plug into Social Media
  • Rotary PR: Disrespecting the Club President is a PR/Membership issue
  • Rotary Membership/Public Image Challenge
  • Rotary New Year: Retread or Renaissance?
  • Rotary@105: A young professionals networking club?
  • One Rotary Center: A home for 1.2 million members
  • Rotary@105:  What BP Could Learn from the 1914 Rotary Code of Ethics
  • Rotary Magazine Dilemma Reveals the Impact of Social Media
  • Rotary@105:  April 24th – Donald M. Carter Day
  • Rotary@105:  What kind of animal is Rotary International?
  • Rotary:  The Man in the Yellow Hat as the Ideal Club President?
  • Rotary@105:  Our 1st Rotary Club Dropout
  • Rotary Public Relations and Membership: Eight Steps to a Team Win
  • Rotary: All Public Relations is Local
  • Best Practices:  Become a Target!

Science Related

  • Happy New Year!!!
  • Negative Time: The Self-fulfilling Prophesy a Scientific Possibility?
  • Physics in 2010: The more we understand, the less we know

Personal Experience Related

  • Knowing when it’s over or beyond over
  • Dear Teresa Laraba, SVP of Southwest Airlines Customer Service
  • Things I didn’t know about being a Father to a four-year-old boy
  • Riding Reno: The Ladies of Reno
  • Up in the air down in Texas
  • I mow my lawn because…
  • Nevada I-580: An Interstate by any other name
  • Nevada’s oldest brewery opens a Reno location
  • Two Barbecues and a Wedding
  • Car Dealership Re-Imagines Customer Service

Our Country and History Related

  • Dates of Historical Note in 2011
  • Sandoval/Reid campaign money not a stimulus for Nevada
  • Nevada’s Best Kept Secret: #1 in Crime
  • The Vultures Start Circling on Election Day
  • The Quality of Mercy: Tea Party seeks its pound of flesh
  • I’m not angry, nor am I stupid … and I voted
  • Point of Confusion
  • What I’m not buying this year
  • Nevada: State of Disaster
  • Thank you, Mr. President
  • America’s Hostile Takeover of Mexico

2010 Paul Kiser’s Blog in review

02 Sunday Jan 2011

Posted by Paul Kiser in Social Interactive Media (SIM)

≈ Leave a comment

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Blog Stats

The stats helper monkeys at WordPress.com mulled over how this blog did in 2010, and here’s a high level summary of its overall blog health:

Healthy blog!

The Blog-Health-o-Meter™ reads Wow.

Crunchy numbers

Featured image

The average container ship can carry about 4,500 containers. This blog was viewed about 20,000 times in 2010. If each view were a shipping container, your blog would have filled about 4 fully loaded ships.

In 2010, there were 140 new posts, not bad for the first year! There were 266 pictures uploaded. That’s about 5 pictures per week.

The busiest day of the year was March 26th with 1,177 views. The most popular post that day was It’s Baaack: Sunspot Maximum Here It Comes.

Where did they come from?

The top referring sites in 2010 were standeyo.com, digg.com, facebook.com, twitter.com, and millennium-ark.net.

Some visitors came searching, mostly for maslow’s hierarchy of needs, who uses facebook, maslow hierarchy of needs, facebook users 2010, and who uses facebook?.

Attractions in 2010

These are the posts and pages that got the most views in 2010.

1

It’s Baaack: Sunspot Maximum Here It Comes March 2010
4 comments

2

Pay It Middle: The Balance between Too Much and Too Little Compensation June 2010
2 comments

3

Who Uses Facebook, Twitter, MySpace, & LinkedIn? April 2010
3 comments

4

King of Anything: Sara Bareilles song reflects Social Media vs Traditional Media attitudes July 2010
1 comment

5

Does Anybody Understand PR? March 2010
4 comments

Other Pages of This Blog

  • About Paul Kiser
  • Common Core: Are You a Good Switch or a Bad Switch?
  • Familius Interruptus: Lessons of a DNA Shocker
  • Moffat County, Colorado: The Story of Two Families
  • Rules on Comments
  • Six Things The United States Must Do
  • Why We Are Here: A 65-Year Historical Perspective of the United States

Paul’s Recent Blogs

  • Dysfunctional Social Identity & Its Impact on Society
  • Road Less Traveled: How Craig, CO Was Orphaned
  • GOP Political Syndicate Seizes CO School District
  • DNA Shock +5 Years: What I Know & Lessons Learned
  • Solstices and Sunshine In North America
  • Blindsided: End of U.S. Solar Observation Capabilities?
  • Inspiration4: A Waste of Space Exploration

Paul Kiser’s Tweets

Tweets by PaulKiser

What’s Up

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