Lady Gaga is the artist that some love to hate, still it’s hard not to be in awe of Lady Gaga’s success. If you want a textbook case of how to create anticipation over an artist’s work, then study Lady Gaga’s newest musical release, ARTPOP. Sans costumes and masks, Lady G demonstrates why she is the reigning queen of popular music even without the flash.
Delivery of Product
It’s important to have a historical perspective of the journey of an artist’s music from the recording studio to the listener’s ear. When ARTPOP was released last week, millions accessed the ‘album’ without buying a vinyl disc, recorded magnetic tape, cd, nor any tangible media. This is old news, but much of the music industry still fails to accept that the world has changed. Today, music goes from recording studio to the listener in the time it Sarah Palin to say something stupid, yet the music industry is still trying to figure out how to keep old revenue streams (e.g.; CD sales) going despite the new reality.
Quality of Work
While there are rare examples of a great album coming together in a matter of months, most quality music takes time, focus, and dedication. Lady Gaga started work on ARTPOP in 2011 and spent much of 2012 and some of 2013 molding it into a final product. It is said that William Shakespeare did not waste a word in crafting a play. Each line is intended to have meaning and purpose. Such are the songs of ARTPOP.
How many songs in the ARTPOP collection will be in the Top 10 on the charts is unknown; however, it is clear that each song is crafted for its poetry, musicality, and/or statement on life, sex, and fame. The songs are blatant expressions from the Lady Gaga point of view. This is not music for pre-teens. It is heavily laced with sexuality and statements of passion. She also takes a slaps the fashion industry with Donatella and Fashion!
ARTPOP is the exclamation point in the pop music industry. Lady Gage uses all aspects of technology and media in conceiving, nurturing, and delivering her artistic creations to the listener. She reaches out to her public, but is not a slave to them. She gives the audience what it wants, and then gives them more. I believe she is sincere singing, “I live for the applause.” (Applause) and just as sincere when she sings, “U can’t have my heart and u won’t use my mind’ (Do What U Want featuring R Kelly.)
ARTPOP is pop music Y2K+13 and Lady Gaga is writing the book on how it’s done.
(NOTE: This review was not solicited nor was any form of compensation offered in exchange for the views expressed.)