Those who like to invest in non-existent products might want to rethink his or her strategy considering last week’s mini-stock market crash…uhm, correction. The stock market single week 2,000 plus point losses and Bitcoins $6,000 plus single-month losses left investors with a lot less value in a very short time. Time to think toothpaste.

That’s correct, if a person wants to invest in something of increasing value, try toothpaste. Specifically, Mentadent toothpaste.

Supply and Demand of Toothpaste

This price is real. Mentadent on Amazon.com is currently selling at $89.99/two pack refills. The reality is that this is the last of the line for Mentadent. They discontinued production of the toothpaste last year and now the last remaining packages are selling at a premium price.

Unfortunately, this price is probably the maximum price of Mentadent on the market. It has a limited shelf life and soon any remaining unsold product will be worthless after its expiration date has passed.

End of a Personal Era

I discovered this ‘investment’ when I was trying to order more for my personal use. When I met my spouse she was using Mentadent because she didn’t like half crumpled tubes of toothpaste sitting on the bathroom sink. I liked the taste of Mentadent and gave up the product I’d been using.

That was 23 years ago. My adoption of Mentadent was driven by my aversion squeeze tubes and to the limited choices on the market. I had always hated Colgate, and I had used Crest or Aim most of my life. The switch to Mentadent felt like ‘sticking it to the Man.’

It has been harder to find Mentadent in the last few years as some retail stores stopped stocking it, but somehow I always managed to locate a new source. Now I have reached the end the Mentadent rope. I have to switch toothpaste. Back to ugly and awkward squeeze tubes.

Damn.

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