Tag Archives: fast food

McDonald’s Shake Machines Legendary Unreliability

17 Saturday Feb 2018

Posted by in About Reno, Branding, Business, Customer Relations, Customer Service, Employee Retention, Lessons of Life, Management Practices, Marketing, Pride, Public Image, Public Relations, review, selling, Technology

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It may be just me, but something seems to be amiss with McDonald’s shake and ice cream machines. My experience tells me it’s a 50-50 chance the machine will not be working when I order a shake. Guess what? It’s not just me.

The six McDonald’s I visited in Reno, NV, USA

Apparently, the reliability, or lack thereof, of McDonald’s shake machines and ice cream machines are legendary in the fast food world. It’s so bad that last year McDonald’s corporate folks announced they were replacing the ice cream machine in every store.

Shaky Reputation For McD’s Milkshakes

An online search found multiple responses to questions about McDonald’s shake machines. On Reddit, one person asked:

McDonald’s employees: why is the milkshake machine always out of order?

Response from an alleged McDonald’s employee was:

This machine is incredibly hard to keep up and running if you have no idea what you are doing. It turns off automatically around 11 pm. It turns back on in the morning about 4 am. …Once a month it will turn off for it to be cleaned… someone must completely take it apart to clean it. If it is put back together improperly or not clean enough it will shut off after about an hour and you must clean it again. 

Former McDonalds Shift Manager

On Quora the responses to a similar question were:

Even for machines that produce products like the McFlurry, the cleaning and maintenance required is such that it is easily among the most hated tasks to be performed… a milkshake or McFlurry is a product that is usually made by the cashier. … Each McFlurry represents an added task… any request for that item represents added work for the employee with no benefit to accomplishing any of their main tasks faster… there is little downside to simply not providing this service when at all possible. 

Former McDonald’s Employee

1. Laziness…
2. The cleaning process…
3. …complicated piece of machinery…

Current McDonald’s Employee

McDonald's Shaking Up It's Shake Machine?

The New Shake Machine? At least this one was working.

McD’s in Reno, Nevada

I made nine visits to six McDonald’s restaurants in the Reno, Nevada area this week. All occurred in the afternoon to early evening. I had four instances where the shake machine was out of order; however, in one instance they said it would be ready in a few minutes, and we (my son was with me) scored our first Shamrock Shake of the season at that location.

The three other times that the shake machine was out of order all occurred at one restaurant on three consecutive days. Five other McDonald’s had working shake machines. 

Will It Be Hunting Season For the Shamrock Shake?

With the famous Shamrock Shake season coming up, will it be hunting season for those who are seeking the elusive green treat? Probably not. If the one problem location is removed from my unscientific survey, the shake machines at most of the McDonald’s restaurants could be considered reliable during peak hours.

It also seems that based on the comments of past employees, the reliability of the shake machine might be more a question of the quality of the employees and their management. I will certainly be cautious of McDonald’s locations that seem to have shake machine issues because it is likely that their problems are not isolated bad machine maintenance.

Taco Bell says taco meat is 88% real beef, not 36%

28 Friday Jan 2011

Posted by in Branding, Customer Relations, Ethics, Management Practices, Pride, Public Relations

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by Paul Kiser
USA PDT [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

Article first published as
Taco Bell Says Taco Meat is 88% Real Beef, Not 36%
on Technorati.com

On Wednesday, Taco Bell issued an updated response to a lawsuit claiming that its taco meat was only 36% beef.  In this statement Taco Bell CEO and Chief Concept Officer Greg Creed gave facts and figures to challenge the assertion that its taco meat consisted of largely fillers and extenders.

According to Taco Bell, its taco meat consists of 88% beef, and up to 10% of the remainder consists of water and/or spices. Creed again repeated that Taco Bell would ‘vigorously defend’ the claims against the quality of its products. (Read the full statement here.)

This statement clearly refutes the heart of the matter raised in the lawsuit.  Two previous statements implied a denial of the accusations, but stopped short of offering facts and figures regarding the content of fillers and extenders of its product.  The lawsuit was widely reported on Tuesday by most major news outlets and many online blogs.

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Taco Bell beefs up its response: Our taco meat is real, the lawsuit is bogus

27 Thursday Jan 2011

Posted by in Branding, Communication, Crisis Management, Customer Relations, Ethics, Management Practices, Pride, Public Relations

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by Paul Kiser
USA PDT [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

(NOTE: Below is a statement by Taco Bell Corp. made yesterday regarding the lawsuit filed against them for false advertising stating that their taco meat was only 36% beef. I am publishing this statement now with an additional article on the issue to follow.)

From: Greg Creed, CEO and Chief Concept Officer of Taco Bell Corp.

UPDATED STATEMENT REGARDING CLASS ACTION LAWSUIT

“The lawsuit is bogus and filled with completely inaccurate facts.  Our beef is 100% USDA inspected, just like the quality beef you would buy in a supermarket and prepare in your home.  It then is slow-cooked and simmered with proprietary seasonings and spices to provide Taco Bell’s signature taste and texture.  Our seasoned beef recipe contains 88% quality USDA-inspected beef and 12% seasonings, spices, water and other ingredients that provide taste, texture and moisture.  The lawyers got their facts wrong.  We take this attack on our quality very seriously and plan to take legal action against them for making false statements about our products.  There is no basis in fact or reality for this suit and we will vigorously defend the quality of our products from frivolous and misleading claims such as this.”

What is in Taco Bell’s recipe for seasoned beef?

“We’re cooking with a proprietary recipe to give our seasoned beef flavor and texture, just like you would with any recipe you cook at home.

For example, when you make chili, meatloaf or meatballs, you add your own recipe of seasoning and spices to give the beef flavor and texture, otherwise, it would taste just like unseasoned ground beef.  We do the same thing with our recipe for seasoned beef.

Our recipe for seasoned beef includes ingredients you’d find in your home or in the supermarket aisle today:

  • 88% USDA-inspected quality beef
  • 3-5% water for moisture
  • 3-5% spices (including salt, chili pepper, onion powder, tomato powder, sugar, garlic powder, cocoa powder and a proprietary blend of Mexican spices and natural flavors).
  • 3-5% oats, starch, sugar, yeast, citric acid, and other ingredients that contribute to the quality of our product.

Our seasoned beef contains no “extenders” to add volume, as some might use.  For more information about our ingredients go to http://www.tacobell.com/”

PR Epic Fail: Taco Bell ‘meat’ only 36% beef?

26 Wednesday Jan 2011

Posted by in Business, Customer Relations, Ethics, Management Practices, Public Relations

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by Paul Kiser
USA PDT [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

Article first published as
PR Epic Fail: Taco Bell meat only 36% beef?
on Technorati

(NOTE:  This article was submitted to the Technorati.com editors on Tuesday evening (January 25) and published Wednesday evening. On Wednesday, Taco Bell Corp. gave a definitive statement of the quality of its meat and claims that its taco meat is 88% beef.  To read this statement and a follow-up article, click on this link: Greg Creed’s statement on Taco Bell’s taco meat.)

It’s not too early in the year for the first entry in the “Worst PR of 2011” contest and that dishonor may go to Taco Bell. The fast food chain is facing a controversy that has all the makings of a classic Public Relations Epic Fail award.

Cat treats or Taco Bell taco meat? Which has more protein?

News media (See USAToday article) and online blogs have buzzing about a lawsuit that is seeking class action status against the Yum! Brands subsidiary stating that the taco meat at Taco Bell is only 36% beef, which is less than the USDA minimum of 40%. The suit seeks to have Taco Bell either rename their products or add more beef.

This controversy would be bad enough with just the lawsuit, but the company counter attack will undoubtedly generate more public focus on the issue. Taco Bell’s strategy raises the stakes in a Public Relations battle that now has to be 100% successful or else the company will lose all credibility for the foreseeable future. The response so far seems to indicate that Taco Bell is walking a fine line in denying the accusations about their product.

According to Associated Press reporter, Bob Johnson, the first company response was from Taco Bell spokesperson, Rob Poetsch:

“Taco Bell prides itself on serving high quality Mexican inspired food with great value. We’re happy that the millions of customers we serve every week agree,” Poetsch said. He said the company would “vigorously defend the suit.”

Poetsch’s response carefully avoids denying the accusations, but is worded to imply that since the customers buy the product, it must be okay.

Later the Greg Creed, President and Chief Concept Officer of Taco Bell Corp. put out a stronger, but still carefully worded statement that again walked a fine line in denying the accusations. His statement said that: 1) Taco Bell buys beef, 2) the beef is 100% USDA inspected, 3) the process begins with simmering beef, 4) seasonings and spices are added, and 5) the ‘signature Taco Bell’ taste and texture results from the process. He then added that the ‘lawyers….got their “facts” absolutely wrong’ and that Taco Bell plans to take legal action for false statements made about their food.

While this sounds like a denial, Creed avoids saying anything about the use of fillers and extenders in their taco meat by referring to all added ingredients as “seasoning and spices.” According to the Taco Bell website the ingredients for the ground taco meat include the following (ranking added):

#3 – Isolated Oat Product, #8 – Oats (Wheat), #9 – Soy Lecithin, #12 – Maltodextrin, #13 – Soybean Oil (Anti-dusting Agent), #15 – Autolyzed Yeast Extract, #17 – Caramel Color, #18 – Cocoa Powder (Processed With Alkali), #19 – Silicon Dioxide, #21 – Yeast, #22 – Modified Corn Starch, #25 – Sodium Phosphates

Both the website and Creed refer to these ingredients as “seasoning”, implying they add taste to the product and are not fillers or extenders. However, if the lawsuit is accurate, Taco Bell may have a hard time convincing its customers that ground taco meat requires 64% ‘”seasoning” and only 36% beef.

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