It’s no longer rumor. Pokémon GO is now a partner with Starbucks, and it is the perfect match.
At shortly after noon today (8 December 2016,) Mountain Standard Time, Niantic (the developer/partner of the Pokémon GO app for The Pokémon Company International aka: TPCi) turned on over 7,500 new PokéStops and Pokémon Gyms at Starbucks locations around the United States. Starbucks also began serving Pokémon GO frappuccinos to complete the partnership.
During its July launch, Pokémon GO placed PokéStops and Gym in retail centers and malls, creating a windfall of potential customers; however, businesses were not active partners with Pokémon (TCPi.) This week’s launch of business partnerships with Starbucks and Sprint (launched yesterday) signals a new era in cross-pollination of business interests with increased customer traffic created by the Pokémon GO game.
Rumors suggest that Pokémon GO is not finished in December surprises. The most anticipated update is the addition of the second generation of Pokémon GO characters. Trainers (players) are running out of new characters to capture, so a holiday event that includes expansion of the character field would be vital to keeping trainer interest.