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Astrophysics Book Review – Space: 10 Things You Should Know

11 Friday Oct 2019

Posted by Paul Kiser in Astronomy, Book Review, Communication, Education, Entertainment, Exploration, Higher Education, Information Technology, Internet, NASA, Passionate People, Photography, Print Media, review, Science, Social Interactive Media (SIM), Space, Technology, Traditional Media, Universities, Women, Writing

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astronomy, astrophysicist, astrophysics, Book, Book review, cosmologist, cosmology, galaxies, Milky Way galaxy, Science, Space, space exploration

Minding the Gap of Knowledge

Sharing the knowledge of scholars (e.g.; astrophysicists) with non-scholars is difficult. Astrophysics scholars have spent years obtaining a foundational understanding of the dynamics of our universe that is not obviously known to the public. They also have a working knowledge of special terms, acronyms, and highly cited authors. This creates a chasm with scholars on one side, who are advancing human knowledge, and non-scholars on the other side, unaware of the progress and activities of those in the field.

As scholars tend to be focused on their work and the work of their peers, it is rare to have a scholar attempt to bridge the chasm and help non-scholars have access to the secrets that have been uncovered and the challenges to be overcome. 

Dr. Becky Smethurst, astrophysics researcher, educator, YouTuber, and author

Dr. Rebecca Smethurst, or Dr. Becky as she is known on her YouTube channel, is one of those rare scholars who is diligently immersed in sharing new knowledge and discoveries in astrophysics with the public as she actively participates in furthering our understanding of it. In her new book, Space:  10 Things You Should Know, (2019) Dr. Smethurst continues to inform and enlighten us about what humans know and don’t know about the development of galaxies and the stars within them.

Review – Space:  10 Things You Should Know

Category:  Nonfiction, Science, Non-Textbook

UK/Europe Release: 5 September 2019 by Seven Dials Publishing
North America Release:  Summer 2020 by Ten Speed Press

Informative  ★★★★★
Relevancy  ★★★★★
Readability  ★★★★☆
Half-Life  ★★★☆☆
Expertise  ★★★★★
Visuals  ★☆☆☆☆

[Formats: Hardcover, Audio]

Dr. Smethurst has written multiple scholarly articles; however, this is her first book. It is a short, easy-to-read work of 10 chapters. Each chapter reveals information about our universe that may not be part of public awareness. 

The book is written in conversational language, not scholar-speak. It provides a basic knowledge of what we know about the formation of the universe, galaxies, and planets (including the Earth.) Amateur astronomers likely know most of this information, but Dr. Smethurst provides nuggets of new information that make the book worthwhile to read.

She begins with a view of how gravity is critical to how the universe functions. Because her work deals with supermassive black holes, Dr. Smethurst discusses what we know about black holes and theories of how supermassive black holes impact the galaxy they’re located in.

Dr. Becky also discusses Dark Matter, why scientists believe it is real, and what it means in the grand scheme of the universe. Two other chapters talk about the hunt for planets outside of our solar system and the practicality and current limitations of human space travel.

This book could serve as a unit in a middle or high school science class, but it is just as functional as a broad-based survey of current astrophysics knowledge for adults who can read above a sixth-grade level. As a first book by a doctorate-level scholar for consumption by the general public, it is brilliant.

As one might expect with a book of this nature, the subject matter is fleeting. As Dr. Smethurst states in her preface, “…science moves quickly…” Though this is not a textbook, it encounters the same problem as most textbooks in that research and discovery move forward while the printed book remains unchanged.

My projection is that the half-life of this is about seven to ten years. After that, about half of the information will become less relevant as new discoveries push astrophysics forward. That said, this book is certainly not a wasted effort and the need to persevere with updated information is critical.

If this book were a second or third book by this author I would expect to see a more expansive book and more visually stimulating. Both Carl Sagan and Brian Cox have used television and print to ignite a passion for science in the minds of the public. Their books are filled with images that help the reader to see science as a living entity filled with wonder and adventure.

Dr. Becky uses imagery extensively on her YouTube channel so it is likely that we can expect future books to have a greater visual element.

Still, as a first book, coupled with her YouTube work, Dr. Smethurst has built an impressive bridge to reach out to the public. As an active researcher, she offers a unique opportunity for non-scholars to access scientific information from a knowledgeable source rather than the entertainment-based news media.

Dr. Rebecca Smethurst is the one to keep a telescopic eye on.

Dr. Becky’s Astrophysics Work

Understanding The Life and Times of a Galaxy

In the last 100 years, our ability to visualize the stars has vastly improved but the galaxies we see today have changed very little in the past 10,000 years. Changes in the shape and location of a galaxy take millions of years to occur so what astronomers see today isn’t that much different than what they could have seen thousands of years ago.

What astrophysicists do know is the relative age of a galaxy. When we image a galaxy that is ten million light-years away we are seeing how it looked ten million years ago. By using the relative age of a galaxy and the characteristics of that galaxy, astrophysicists can identify group traits of similar galaxies and begin to understand how galaxies develop and eventually die.

The work of Dr. Smethurst has been to increase our understanding of the role of a galaxy’s core black hole (supermassive black hole) in the development of a galaxy and of its ability to establish new generations of stars. The current theory is that as the galaxy matures the core supermassive black hole sucks much of the free hydrogen out of the galaxy. Without an adequate source of hydrogen, the fuel for the formation of new stars is depleted and the galaxy becomes inactive. 

Dr. Smethurst’s Scholarly Astrophysics Linage

Dr. Smethurst’s advising faculty for her doctorate program was Dr. Chris Lintott. Since 2013, Dr. Lintott has been a co-presenter for the BBC’s enduring documentary astronomy television program, The Sky At Night and is a co-founder of Galaxy Zoo, an online crowdsourced project to engage the public in helping to categorize millions of galaxies for research purposes. Dr. Lintott’s advising faculty included the highly published and cited cosmologist Dr. Ofer Lahav.

Dr. Becky earned her Master’s degree in Physics with Astronomy at the University of Durham and her Doctorate degree in Astrophysics at the University of Oxford. Currently, she is a Junior Research Fellow at Christ Church College at Oxford University. Her focus is on studying galaxies and their interactions with their core supermassive black hole.

In 2014, [23 April 2014] Dr. Smethhurst was asked where she saw herself in five years. Her response was, “I’d look to reach the most amount of people as possible…to spread the word about the amazing things that people have no idea about.”

…to spread the word about the amazing things that people have no idea about…

Dr. Rebecca Smethurst – 23 April 2014

Now, five years later, Dr. Smethurst is achieving that goal through her new book, her YouTube channel, and her outreach work.  

Dr. Becky Smethurst

  • Curriculum Vitae
  • Webpage

Dr. Becky on:

  • Twitter
  • SpaceTV
  • LinkedIn

Sample of co-authored published work:

  • Galaxy Zoo: Evidence for Diverse Star Formation Histories through the Green Valley
  • Galaxy Zoo: Evidence for rapid, recent quenching within a population of AGN host galaxies
  • Galaxy Zoo: The interplay of quenching mechanisms in the group environment
  • Supermassive black holes in disk-dominated galaxies outgrow their bulges and co-evolve with their host galaxies
  • SDSS-IV MaNGA: The Different Quenching Histories of Fast and Slow Rotators
  • SNITCH: Seeking a simple, informative star formation history inference tool
  • Other published articles

 

Is Space.com a Soviet-Style News Agency for SpaceX

29 Friday Mar 2019

Posted by Paul Kiser in Business, Communication, Communism, Customer Relations, Customer Service, Ethics, Exploration, Falcon Heavy, Human Resources, Information Technology, Internet, jobs, Journalism, labor, Management Practices, Marketing, Mars, NASA, Public Image, Public Relations, Science, Science Fiction, Social Interactive Media (SIM), Social Media Relations, Soviet Russia, Space, SpaceX, Technology, United States, US Space Program

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commercial space, Dragon 2, Dragon Capsule, Elon Musk, Falcon 9, Falcon Heavy, International Space Station, journalism, journalism standards, journalistic ethics, manned space program, manned spacecraft, Soviet space program, space exploration, space flight, Space.com

Space.com is in love. They are head-over-heels in love with SpaceX. Reading the articles posted by Space.com writers one might think that SpaceX has already landed on Mars, colonized the Moon, and cured the common cold. It’s not that Space.com writers present false information about SpaceX, it’s just that they tend to overlook…well, almost everything negative.

This style of almost compulsory cheerleading of SpaceX by an alleged news source is reminiscent of the type of reporting from the Soviet days of TASS (Telegrafnoye agentstvo Sovetskogo Soyuza,) Russia’s official news source. From 1925 to 1992, Soviet intelligence agencies often used TASS to put out positive news and disinformation, including crafted stories praising the Soviet space program. For decades, TASS was the mouthpiece for the Soviet government reminding Soviet citizens that the Soviet government was always correct even when they were wrong.

A Fake Starship Prototype?

Space.com demonstrates the Soviet-like reporting in one of its latest articles on SpaceX. Writer Lee Cavendish published an article [Space.com 29 Mar 2019] that gushed about SpaceX’s Starship Hopper. He began his piece as follows:

SpaceX continues to amaze in popularizing space exploration. Not only is it doing fantastic work in reaching and exploring space…

Lee Cavendish for Space.com

For his article, he used this artist’s rendering of the Starship…

Artists rendering of SpaceX’s Starship used by Space.com

However, this is what the actual craft looked like at the test site in January before the top blew off in the wind…

…and this is what it looked like after it fall down, go boom….

…and finally, this is what it looked like for this week’s tests:

A test of a Starship, or a silo with legs?

It’s understandable why the artist’s rendering was used and not images of the real thing. SpaceX didn’t even bother to put the top half of the Starship back on for the test.

Not an expert, but doesn’t that seem to be a wimpy propulsion system?

Close-ups of the bottom of the Starship would indicate that almost no effort was put into making this ‘prototype’ anything but a show for the public. From top to bottom this doesn’t look like anything that can get off the ground, which is may be why Space.com used an artist’s rendering.

Is Space.com Ignoring the Problems?

SpaceX has glaring problems and yet, Space.com has nothing but praise for the company. This week I wrote two articles detailing their problems (SpaceX’s Implosion and SpaceX 2019 Launch Schedule Realities] and yet, space-focused media outlets like Space.com seem to have a blind eye regarding the issues that seem to be obvious.

Among the issues that seem to be ignored are:

  • Hidden costs of relanding the boosters (30% fuel reserved for relanding reducing lift capacity, cost of boosters built for reentry and landing, cost of maintaining an ocean landing pad, costs of launch delays because of weather conditions at the ocean landing pad, cost of transportation of reused booster, costs of refurbishment of a booster, etc.)
  • Reduction of 10% of their workers when they should be expanding
  • Failure to test a Block 5 version of the Falcon Heavy before launching for a paying customer
  • A lack of progress on Dragon 2 and Falcon Heavy testing for most of 2018
  • Drastic reduction in 2019 launch schedule
  • Significantly underpricing the cost of a mission while apparently in a financial crisis
  • A silly prototype test of the SpaceX Starship
  • Overhyping an unmanned test of the Dragon 2 crew capsule that was essentially a mimic of a cargo delivery to the International Space Station (ISS)

Space.com:  SpaceX’s Public Relations Team

Instead, Space.com publishes an unending series of articles that 1) sing praises of SpaceX, 2) seem to be expanded versions of a SpaceX public service announcement, and/or 3) are based on an Elon Musk Tweet. At times the articles cover the same topic as reported by another Space.com writer or sometimes the same writer will cover the same topic, only days apart.

Below is a list of articles that Space.com has published regarding SpaceX in the last 35 days:

  1. Meet SpaceX’s Starship Hopper [Space.com 29 Mar 2019 – Lee Cavendish]
  2. SpaceX’s Hexagon Tiles for Starship Heat Shield Pass Fiery Test [Space.com 22 Mar 2019 – Tariq Malik]
  3. You Can Watch SpaceX’s Starship Hopper Tests Live Via a South Texas Surf School [Space.com 22 Mar 2019 – Sarah Lewin]
  4. SpaceX Preparing to Begin Starship Hopper Tests [Space.com 18 Mar 2019 – Jeff Foust]
  5. SpaceX’s Falcon Heavy Megarocket to Fly 1st Commercial Mission in April: Report [Space.com 18 Mar 2019 – Mike Wall]
  6. SpaceX’s Crew Dragon Demo-1 Test Flight in Pictures [Space.com 8 Mar 2019 – Hanneke Weitering]
  7. SpaceX’s Crew Dragon Looks Just Like a Toasted Marshmallow After Fiery Re-Entry [Space.com 8 Mar 2019 – Tariq Malik]
  8. SpaceX Crew Dragon Splashes Down in Atlantic to Cap Historic Test Flight [Space.com 8 Mar 2019 – Mike Wall]
  9. SpaceX’s Crew Dragon Success Heralds ‘New Era’ in Spaceflight [Space.com 8 Mar 2019 – Mike Wall]
  10. SpaceX’s Crew Dragon Left Its ‘Little Earth’ Behind on Space Station [Space.com 8 Mar 2019 – Hanneke Weitering]
  11. SpaceX Crew Dragon Re-Entry May Be Visible Over Some of Eastern US [Space.com 7 Mar 2019 – Joe Rao]
  12. Astronauts Pack Up SpaceX’s Crew Dragon for Return to Earth [Space.com 7 Mar 2019 – Meghan Bartels]
  13. SpaceX’s Crew Dragon Homecoming Friday May Be Toughest Part of Its Mission [Space.com 6 Mar 2019 – Mike Wall]
  14. VP Mike Pence Hails SpaceX Crew Dragon Success at Space Station [Space.com 6 Mar 2019 – Mike Wall]
  15. ‘Little Earth’ on SpaceX Crew Dragon Gives Boost to Celestial Buddies [Space.com 4 Mar 2019 – Robert Z. Pearlman]
  16. New ‘Celestial Buddies’ Earth Plush Is Even Cooler than SpaceX’s ‘Zero-G Indicator’ [Space.com 4 Mar 2019 – Kasandra Brabaw]
  17. SpaceX’s Crew Dragon Docks at Space Station for First Time [Space.com 3 Mar 2019 – Mike Wall]
  18. Trump Hails SpaceX Crew Dragon Launch, Says NASA’s ‘Rocking Again’ [Space.com 3 Mar 2019 – Tariq Malik]
  19. SpaceX Adds Adorable ‘Zero-G Indicator’ Inside the Crew Dragon [Space.com 2 Mar 2019 – Hanneke Weitering]
  20. Elon Musk Was Emotionally Wrecked by SpaceX’s 1st Crew Dragon Launch Success — But In A Good Way [Space.com 2 Mar 2019 – Tariq Malik]
  21. SpaceX Crew Dragon Launch Heralds ‘New Era in Spaceflight,’ NASA Chief Says [Space.com 2 Mar 2019 – Mike Wall]
  22. With SpaceX and Boeing, Commercial Crew Launches Will Boost Space Station Science [Space.com 1 Mar 2019 – Meghan Bartels]
  23. It’s Just About ‘Go’ Time for SpaceX’s 1st Crew Dragon Spaceship [Space.com 28 Feb 2019 – Tariq Malik]
  24. SpaceX Is Launching a Spacesuit-Clad Dummy on 1st Crew Dragon [Space.com 27 Feb 2019 – Mike Wall]
  25. NASA, SpaceX ‘Go’ for 1st Crew Dragon Test Flight on March 2 [Space.com 23 Feb 2019 – Mike Wall]

Why?

The question is why? Why do Space.com writers seem like they are part of a Soviet-style news agency? One reason is that perhaps they are just fans of SpaceX and Space.com has become a SpaceX fansite. Another possibility is that their access to information regarding SpaceX is conditional on cooperation with the company. It may be as simple as an article that is critical of SpaceX will result in he or she being blacklisted. Maybe the writers are enamored with and afraid of SpaceX at the same time.

Regardless, it would seem that Space.com is not a reliable source of unbiased information. In 2003, Space.com won an award from the Online Journalism Association for coverage of the Space Shuttle Columbia disaster. That was over 15 years ago. Maybe they haven’t won another award because they actually have to do journalism to be considered.

School Snow Days: Flaky Evidence of Educational Harm

10 Sunday Mar 2019

Posted by Paul Kiser in About Reno, Education, Government, Government Regulation, Information Technology, Internet, Nevada, parenting, Politicians, Politics, Public Image, Public Relations, Reno, Respect

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Digital Snow Days, makeup days, online learning, public schools, school closure, schools, Snow days, unscheduled school closure, Virtual School, Virtual Snow Days

Snow Daze: The Law and Education

Schools in Reno, Nevada and the surrounding county of Washoe are in a tempest about Snow Days or days of school closures caused by inclement weather. The Washoe County School District (WCSD) is not alone in this issue. The Winter of 2018-19 has caused many schools to address their policies on school closure and the need to compensate for Snow Days with strategies to ‘make up’ the lost in-class time.

The concern is two-fold. One is a legal issue. Many States adopted boilerplate language in their Constitutions regarding the responsibility of establishing public schools. Most States have a requirement that public schools be in session for a minimum of six months each year. 

The legislature shall provide for a uniform system of common schools, by which a school shall be established and maintained in each school district at least six months in every year…. 

Nevada State Constitution 

While it may seem obvious that this six-month requirement was not meant to be a schedule of a seven day per week schedule for six months, Nevada has followed the example of many other States and reinterpreted the six-month requirement into 180 days of instruction. This has opened the legal issue of whether a school district that has a strict 180 school days schedule is violating the law if classes are canceled for even one day.

Except as otherwise provided in this section, boards of trustees of school districts shall schedule and provide a minimum of 180 days of free school in the districts under their charge.

Nevada Revised Statutes (NRS) 388.090

Snow Daze:  Educational Harm

The second issue with a Snow Day is a claim of educational harm. Traci Davis, the WCSD Superintendent, is claiming that making up a snow day is about meeting the educational need of the student. This Fall she implemented a controversial program to make up Snow Days by requiring that students work from home. Davis’ Master’s degree is in Educational Technology, and that may be the motivation of this year’s sudden establishment of a District-wide ‘Digital Snow Day’ plan to require students to work at home on improvised curriculum posted by their teachers online.

She explained that Digital Snow Days are an effort to find a way for students to keep learning even when school was canceled. Her plan abruptly ended when the Nevada State Board of Education was determined to not in compliance with State law. Davis vehemently denied that Digital Snow Days violated State law, but then admitted that the school district would have to work with the legislature to allow Digital Snow Days to comply with Nevada law.

Sketchy Evidence

In a search for evidence of school closures causing educational harm, only one published paper (Marcotte/Hemelt 2007) could be found. The paper was a discussion paper submitted to IZA of Bonn, Germany in July 2007 by Dave E. Marcotte and Steven W. Hemelt of the University of Maryland Baltimore County. The forward of the discussion paper warns,

Discussion Papers often represent preliminary work and are circulated to encourage discussion. Citation of such a paper should account for its provisional character.

The study presented in the discussion paper is of a review of school closures in Maryland from 1994 through 2005, and it compared each year with that year’s test scores. Specifically, it looked at the percentage of 3rd, 5th, and 8th grade students that performed satisfactorily on the Spring standardized reading and math tests.

This study did find that in years of higher unscheduled school closings there was an inverse relationship between the number of unscheduled school closings and the percent of 3rd grade students performing satisfactorily on the math and reading scores; however, 5th and 8th grade test scores did not have as significant of a relationship.

In addition, the data indicates that in years of five (5) or less unscheduled closures, 3rd grade math and reading test scores improve in almost every case. The exceptions were the 1997 reading scores and the 2002 math scores that were virtually unchanged.

Years with 5 or less unscheduled school closures improved 3rd grade test scores in Maryland (Marcotte 2007)

The paper also cites two other studies on the impact of teacher absences on student tests scores that indicate the significance of the teacher in student performance. These studies would contradict the idea that the replacement of the teacher with a digital or virtual lesson would help improve student performance.

Another Possible Reason For Lower Test Scores

The 2007 study also identifies a link between snowfall and unscheduled school closures. According to the study, there was a direct relationship between the amount of snowfall in Maryland and the number of unscheduled closures. It is reasonable to question whether or not that the relationship with lower 3rd grade test satisfactory test scores is related to unscheduled school closures or if the amount of snow in that year caused more absences resulting in lower satisfactory test scores.

Simply put, more snow may mean higher student and teacher absences leading to lower test scores. The Marcotte study did not compare teacher or student absences, which may play an even more important role in student performance than unscheduled school closings.

Snow Days and Educational Harm:  The Imaginary Storm

There may be a link between excessive (more than five) unscheduled school closings and a drop in student performance on end-of-year standardized tests; however, the impact, if any, may be in early elementary grades with a diminishing effect in later grades. There is little reason to believe that a handful of unscheduled closings has a negative impact on student performance, and the 2007 Marcotte/Hemelt discussion paper suggests that a few unscheduled closings may have a positive effect on end-of-year standardized tests.

Regardless, there is no solid, peer-reviewed research that concludes any link between unscheduled school closures and student performance. There have been studies that demonstrate a link between the absence of a teacher and student testing performance, but those studies would contradict the idea that temporary, improvised, online home-based schooling is an effective replacement for in-class instruction. 

The Digital Snow Day, such as the program being pushed by the Washoe County School District, is simply a gimmick that has no proven benefit to student performance.

Employee Ownership? Does Business USA Own Its Employees?

11 Wednesday Apr 2018

Posted by Paul Kiser in All Rights Reserved, Business, Communication, Donald Trump, Employee Retention, Ethics, Government, Honor, Human Resources, Information Technology, Internet, jobs, labor, Life, Management Practices, Nevada, Politicians, Politics, Public Image, Public Relations, Relationships, Reno, Respect, Social Interactive Media (SIM), Social Media Relations, Technology, United States, Women

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13th Amendment, Akima, Business, company, corporations, Donald Trump, Employee, employee ownership, employee relations, Employer, flipping the bird, indentured servitude, Juli Briskman, quid pro quo, slavery

Employee Ownership?

It was a chance encounter. Juli Briskman was out riding her bike on a Saturday in October. Trump was just leaving from playing another round of golf. Trump’s motorcade passed Briskman and she saluted the Resident of the White House with her middle finger. Had a photographer not caught the act it would have just been another typical day. This day, it would get Briskman fired. The company’s position:  it owns its employees.

Trump’s Single Digit Approval Rating

Quid Pro Quo

It’s important to note that Briskman was not identified in the photo, nor could she be identified as the photographer was behind her. She voluntarily told her company that she was the one in the photo. The company then fired her.

Employment is a quid pro quo environment. An employer agrees to pay compensation and benefits in return for certain specific tasks and responsibilities. Employment is not servitude, nor does it allow an employer to govern the employee’s actions 24/7/365. The Thirteenth Amendment to the Constitution of the United States forbids indentured servitude along with slavery.

In the social media age, businesses have attempted to expand their authority over employees and govern hu’s (her/his) non-work activities. The problem is that if a company is allowed to govern free speech outside of the work environment they are essentially making a demand on an employee’s time, expression, and choice without compensation. Again, employment is a Quid Pro Quo environment and both parties must agree to the terms of what is offered in return for compensation and benefits.

Is the Reverse True?

The test of this situation is to reverse it. If the company can claim it can govern employee behavior during non-work hours for no pay, does that mean all employee non-work activity is a liability for the company? If an employee kills someone, can the victim’s family sue the company? The point is that a company cannot arbitrarily decide what non-work activities it governs. If it governs some non-work activities, shouldn’t the company assume responsibility for all non-work activities?

The reality is that business has failed to be reasonable in its limitations on employee rules and policies. It is now time to reestablish that quid pro quo relationship and stop attempting to ignore the 13th Amendment.

Journalism Ethics: Interviewing the Reporter As a News Source

27 Tuesday Mar 2018

Posted by Paul Kiser in All Rights Reserved, Business, Communication, Crisis Management, Customer Relations, Donald Trump, Entertainment, Ethics, Generational, Government, History, Honor, Information Technology, Internet, Journalism, Language, Opinion, Politicians, Politics, Print Media, Public Image, Public Relations, Republic, Social Interactive Media (SIM), Social Media Relations, Technology, Traditional Media, United States, Website, Wordpress, Writing

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community relations, Facebook, investors, journalism standards, journalistic ethics, journalists, local news., local tv news, media companies, media organizations, Newspapers, PR, Public Relations, reporters, Standards

News organizations have not evolved as much as they have devolved over the last sixty years. Journalism ethics have suffered the greatest. The priority in news organizations has shifted from high journalistic standards to gaining market share. The news anchor or primary news host now use the reporter as hu’s* news source.

I can't match the anchor's name to any of the CNN faces online

CNN news anchor interview CNN reporter Matt Rivers

How Did We Get Here?

Originally, the news reporter job was to gather the facts, confirm the facts, and organize the facts into a story. The myth of Superman’s girlfriend getting the scoop and landing a Page One, Pulitzer Prize article wasn’t how it really happened.

Good journalism was the verification of the facts, careful research, and exposing lies. In the end, the reporter’s name was the byline, not the storyline. Reporters needed the attention to detail of an accountant, the interrogation skill of a great attorney, the ethics of a great judge, and the knowledge of a college professor, in addition to the ability to write a compelling story.

But when investors began buying up news organizations, money became the priority over journalism standards. Advancement was based who could attract a bigger audience. Women were brought into the newsroom, but the motivation was ratings, not equality. Money flowed to those that could produce shock and awe. The young, idealistic journalism graduate discovered that a reporter was underpaid, overworked, and disrespected.

And while the journalism standards fell, the news source wall went up. Organizations created ‘public relations’ experts to ‘control the message.’ Now a reporter is the person between the news organization looking for ratings and the news source that wants to be a shining star.

Corporate Public Relations Mastery of Orwellian Doublespeak

Not every company believes in lying to the public, but it does seem the bigger they are, the less responsive they are willing to be. The most recent major incident is Facebook’s initial response to the data of 50 million users being collected by conservatives connected to the Donald Trump campaign.

After the story broke on Saturday 17 March, Facebook ran silent for days before issuing any response. Journalists that attempted to obtain information and/or a response were ignored. Major headlines were running about the data breach and Facebook was on lockdown.

Corporate PR has made the company the least likely source of accurate, reliable, and/or truthful information. So now the reporter digs up whatever information they can and becomes the ‘expert.’ The news anchor often interviews the reporter as the sole news source because no one else will talk.

The problem with this is that the reporter can’t speak with authority. They are not privy to the inside information so they can only offer hu’s opinion. That changes journalism into gossip and guessing. No one can be sure of anything because no one knows the truth. That leaves it up to the individual to accept what they want to hear and reject what they don’t want to hear. That is never good for a democracy.

[*Hu’s is a gender neutral pronoun for his or her.]

The Sad Life of a Russian Troll (Печальная жизнь русского тролля)

26 Monday Mar 2018

Posted by Paul Kiser in All Rights Reserved, Branding, Business, Communication, Donald Trump, Economy, Employee Retention, Ethics, Government, Honor, Information Technology, Internet, jobs, labor, Language, Life, Politicians, Politics, Public Image, Random, Respect, Russian influence, Social Interactive Media (SIM), Technology, Travel, United States, US History, Vladimir Putin, Voting, Website, Writing

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fake identities, fake news, GOP, Russia, Russian, Russian Troll Farms, Soviets, Troll Farms, Trumpsters, USSR, Vladimir Putin, Web Brigade

It is a statement of life in Russia when one of the best jobs to be had is employment to write fake news stories, deceive people, and attempt to create chaos in other countries. Russian Troll Farms, or Web Brigades, as they refer to themselves, tell us more about Russian life, than about Western gullibility. What follows is my own fake story of an interview with a Russian Troll.

Troll – a mythical creature in folklore living in caves or hills or under bridges as either a giant or a dwarf, typically having a very ugly appearance.

Russia Condos

Living Large in Russia: Condos in St. Petersburg

Interview With A Russian Troll

[NOTE: Some language may be inappropriate for young readers.]

Interviewer:  What’s your job? (Кем вы работаете?)

Russian Troll:  I learned to speak English so I could be paid to agitate and influence people in the United States to vote for politicians like we have in Russia. (Я научился говорить по-английски, чтобы мне могли заплатить за то, чтобы агитировать и влиять на людей в Соединенных Штатах, чтобы голосовать за таких политиков, как у нас в России.)

Interviewer:  How does that help Russia? (Как это помогает России?)

Russian Troll:  It doesn’t, but it makes the Americans suffer like we have to suffer in this shithole country. (Это не так, но это заставляет американцев страдать, как мы должны страдать в этой стране.)

Interviewer:  Why do you do it? (Почему ты это делаешь?)

Russian Troll:  I live in Russia. How else can I pay the bills? (Я живу в России. Как еще я могу оплатить счета?)

Interviewer:  The economy of the United States drives the economy of the rest of the world. If you’re successful, aren’t you afraid of a worldwide economic disaster? (Экономика Соединенных Штатов стимулирует экономику остального мира. Если вы добились успеха, разве вы не боитесь мировой экономической катастрофы?)

[Language warning]

Russian Troll:  Don’t tell me about disaster until you’ve seen the crappy place where I live in the middle of winter. Fuck the Americans. Fuck the rest of the world. They all celebrated when Americans landed on the Moon. They all celebrated when the Berlin Wall fell. Fuck them! (Не говори мне о бедствии, пока не увидишь дерьмовое место, где я живу в середине зимы. Ебать американцев. Трахайте весь остальной мир. Все они отмечали, когда американцы высадились на Луну. Все они праздновали, когда упала Берлинская стена. Трахайте их!)

Interviewer:  What about your children? How will your work help them? (Как насчет ваших детей? Как ваша работа поможет им?)

Russian Troll:  Who cares? Did anyone care about me when I was a child? For the last twenty years no one cares, so why should I care? (Какая разница? Кто-нибудь заботился обо мне, когда я был ребенком? За последние двадцать лет никто не заботится, так зачем мне это волновать?)

Interviewer:  You mean the last twenty years when Vladimir Putin has led your country? (Вы имеете в виду последние двадцать лет, когда Владимир Путин привел вашу страну?)

Russian Troll:  Exactly!…No, wait. YOU TRICK ME! (Quickly looks around) No, Putin has been good. I mean Putin has been great. Great! Putin is a great leader! (Точно! .. Нет, подожди. ВЫ ТРЕТЬЕ МЕНЯ! Нет, Путин был хорош. Я имею в виду, что Путин был замечательным. Большой! Путин – великий лидер!)

Interviewer:  What does a Russian troll do after they leave the Farm? (Что делает русский тролль после ухода из фермы?)

Russian Troll:  First of all, we are not a Troll Farm. We are a Web Brigade! We fight a war against the Free Countries of the World! We will bring them to their knees! Second, when I finish here I will be rich! I will never have to work again! I will move to America and be a…how you say,…big?, BIG, yes?, I will be a big man! You will know me by my shiny red sports car! (Прежде всего, мы не Ферма Троллей. Мы – веб-бригада! Мы ведем войну против Свободных стран мира! Мы поставим их на колени! Во-вторых, когда я закончу здесь, я буду богат! Мне больше никогда не придется работать! Я перееду в Америку и буду … как вы говорите, … большой?, БОЛЬШОЙ, да ?, Я буду большим человеком! Ты узнаешь меня своим блестящим красным спортивным автомобилем!)

GOP Disease: Say It, Then Apologize

23 Friday Mar 2018

Posted by Paul Kiser in Aging, All Rights Reserved, Assault Weapons, Communication, Discrimination, Donald Trump, Ethics, Generational, Government, Gun control, Gun Extremists, habits, Honor, Information Technology, Mass Shootings, Mental Health, Nevada, Politicians, Politics, Pride, Public Image, racism, Respect, Russian influence, Second Amendment, Social Media Relations, United States, US History, Violence in the Workplace, Voting

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Carl B. Nett, character, CIA, Donald Trump, gun extremists, gun laws, gun lobby, Kentucky, NRA, Secret Service, Secretary of State, Tweet, Twitter, United States, values, Violence

Republicans have a consistent problem. They first say what they are thinking…and then they apologize for it. It’s the GOP disease. In incident after incident a Republican office holder, or a Republican candidate will say something that is completely inappropriate and then smirk. They are proud of it. Then when it becomes national news, they suddenly grow a conscience and apologize for the remark…some of the time.

Former CIA Turned GOP Candidate Jokes About Killing Opponent 

The most recent incident to make national news is when a Republican candidate for Kentucky’s Secretary of State, Carl B. Nett, office suggested in a tweet that he could use an anti-NRA pin for a target if his opponent would move the pin closer to the center of his body.

The tweet itself is disturbing. What is more disturbing is that Nett is a former CIA and Secret Service agent. He was one of the people that our country entrusted with the use of deadly force because he supposedly was trained to control his impulses. As a former agent, the expectation is that he knows that killing someone is not a joking matter.

Nett has caused the world to question the training and discipline of our country’s CIA and Secret Service agents. He has made all of them look like cowboys out for a party with little or no self-control.

Trump As A Model

Donald Trump has been the model for Republicans in breaching intellectual and civil boundaries of behavior with his practice of saying anything that comes to his mind. Trump reveals his inner thoughts and expresses them in a diarrhea-type flow of violent, subhuman, and racist comments.

Unfortunately, Trumpsters love Trump because he says what they are thinking. That, in itself, is also disturbing.

Qualifications To Be a Public Servant

When someone says what they think, that is honesty. Honesty is good; however, when honesty reveals that the person is of a vile nature, they are not qualified to be a citizen of this country, let alone elected to public office. An apology is not the measure of a person. The person is measured by hu’s* actions.

Nett’s apology was a self-serving statement that he’s just a normal human:

I now join the long list of imperfect human beings with “foot-in-mouth” disease. Once again, I apologize to Congressman Yarmuth and his family and ask for their forgiveness.

— Carl B. Nett (@realCarlNett) March 20, 2018

Nett is not a normal human. Hu is representative of the nature and character of the Republican party. Hu’s values are Putin-like values that belong to a society of corruption and terror. We don’t need the excuses of people who can’t respect the ideals our country. We need people of character. Republicans are not those people. Carl B. Nett is a case in point.

[*Hu’s: a gender-neutral pronoun for his/her. Hu: a gender-neutral pronoun for he/she.]

Hiding Journalists Behind the Paywall

26 Monday Feb 2018

Posted by Paul Kiser in Branding, Business, Communication, Customer Relations, Ethics, History, Honor, Information Technology, Journalism, Management Practices, Print Media, Public Image, Public Relations, Respect, Social Interactive Media (SIM), Social Media Relations, Stock Market, Technology, Traditional Media, United States, US History, Website, Writing

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entertainment, investors, journalism, journalism standards, journalists, New York Times, newpapers, News media, news organizations, packaging news, paywall, paywalls, The Wall Street Journal, Washington Post

Several news organizations have blocked their website content behind paywalls. The New York Times, Wall Street Journal, and The Washington Post are noteworthy examples. Paywalls are an attempt to force the reader to pay a subscription to access the news articles of the day. The question is what kind of a journalist wants her or his work held captive from the public?

Paywall News Organizations: The Road to Irrelevance

Out of Sight, Out of Mind, and Irrelevant

The thinking of these organizations is that the value of the content behind the paywall will create a desire for the reader to open a wallet and pay them money. The problem with that theory is that information is not ‘owned’ by a news organization, it is only packaged. News is what happens in the world and is reported in the raw on Twitter, Facebook, and all the other free sources on the Internet.

What investor-owned news media attempts to do is make the reader pay for their packaging of the news, not the product itself, and in an age of the Internet, someone else can offer the same product in a different package for free. 

For the writer or journalist that creates the packaging of the news, it means that the public can’t see her or his work…ever. If people can’t see your work, you become irrelevant. The best writer in the world risks becoming invisible when all his or her creative efforts are on a pay-to-read basis.

Even those who are willing to pay for the subscription can’t share an article with others when it is behind a paywall. The benefit of readers discussing a journalist’s work is limited to the subset of those who pay-to-read and in a ‘Share’ world, that is a critical shortfall.

Paying Journalists For Their Work Myth

The organizations that inflict a paywall on the reader and the journalists defend the decision by saying:

Someone has to pay for quality journalism!

But that is a lie. The truth is closer to the statement:

Our investors have to suck as much money out of the work of the journalists!

Note the list of news organizations and, according to Forbes magazine, who owns (as of June 2016) the controlling stake in them.

Behind Hard Paywall (all articles pay-to-read)

  • Wall Street Journal – Billionaires Rupert Murdoch and Lachian Murdoch
  • The Washington Post – Billionaire Jeff Bezos

Behind Soft Paywall (limited free views)

  • New York Times – Billionaire Carlos Slim Helu
  • Wired – Billionaire Donald Newhouse
  • The New Yorker– Billionaire Donald Newhouse

No Paywall

  • Bloomberg Businessweek – Billionaire Michael Bloomberg

The people who control these news organizations don’t need to find new ways to pay journalists. They are just using journalists for greed.

News As Entertainment

Journalism is a philanthropic duty. It is not created to generate profit for investors, it is created to provide information to citizens. The transition from journalism to entertainment is strictly about greed.

Few great journalists become wealthy, but great journalists become the keystone to a great society. The fall of our country can be traced, at least in part, to the fall of journalism. If journalism is about making money then journalists are just prostitutes of news.

Government Shutdown An Opportunity

18 Thursday Jan 2018

Posted by Paul Kiser in Business, Crisis Management, Ethics, Government, Government Regulation, Health, Honor, Information Technology, Internet, Politics, Pride, Public Image, Public Relations, racism, Respect, Social Interactive Media (SIM), Social Media Relations, Taxes, US History, Women

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115th Congress, border wall, budget, DACA, democracy, Democrat, Democrats, Donald Trump, federal budget, government shutdown, ICE, immigrants, Mexican Immigrants, Net Neutrality, Republican, Tax Cut and Jobs Act, Twitter, US Customs, US Immigration and Customs Enforcement, US/Mexican Border

DACA protesters in San Francisco 5 September 2017

Time for Democrats to take a stand

A government shutdown is a bad thing. It creates a lot of problems and it affects a lot of people. Typically, one political party is blamed, and that creates a risk of losing elections.

But this is a different moment in time. People are tired of being mowed over by the Republican party. People are tired of the Democrats always giving up concessions only to have the Republican take more away later. It’s time for Democrats to take a stand and not flinch.

Provisions To Avoid a Government Shutdown

Democrats can’t take the stand for just one issue. It has to be for several core issues and they cannot negotiate away any of the issues. Democrats should demand the following Provisions:

  1. All DACA recipients will be given a 20-year deferral and shall have preferred status in obtaining citizenship provided they are employed, a full-time student, are not convicted of a felony and pay all taxes as required.
  2. U.S. Immigration and Customs Enforcement (ICE) will be restricted from taking any action on any immigrant unless the person has committed a felony. All immigrants in custody that have not committed a felony will be released.
  3. Net Neutrality must be restored.
  4. All measures passed by the House or Senate must achieve a two-thirds majority for the remainder of the 115th Congress, and for the 116th Congress if Republicans maintain a majority in the House or Senate.
  5. The 2017 Tax Cut and Jobs Act is repealed except for those tax cuts for those earning under $250,000.
  6. All Trump appointees must be removed from office and all acts by those appointees are to be rescinded. All new appointees must be meet Provision 4, above.
  7. President Donald Trump will not be allowed to make any Executive Orders for the remainder of his term, and all of his previous Executive Orders by President Donald Trump are rescinded.
  8. All funding for a wall between Mexico and the United States will be void, with the exception of sections of the border that both Mexico and the United States agree upon.
  9. President Donald Trump will not be allowed to have a Twitter account.
  10. President Donald Trump must pay for all services and costs when not staying in the White House or other government-owned facilities.

Shutdown Better Than Alternative?

These ten provisions may seem harsh. The alternative may be mass work stoppages, strikes, and protests, which is what will likely happen if the Democrats fail to stop the Republicans from destroying our country.

Should the Nuremberg Code Be Applied to Internet Data Collection?

17 Wednesday Jan 2018

Posted by Paul Kiser in Aging, Business, College, Crime, Customer Relations, Customer Service, Education, Ethics, Generational, Government, Government Regulation, Health, Higher Education, History, Honor, Information Technology, Internet, Management Practices, Privacy, Public Image, Public Relations, Relationships, Respect, Science, Social Interactive Media (SIM), Technology, Universities, US History

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Belmont Report, crimes against humanity, Data collection, Human experimentation, Informed Consent, medial research, Nazi, Nazi Germany, Nazis, Nuremberg, Nuremberg Code, Nuremberg Ethics, Nuremberg Trials, Privacy, World War II

From the war crimes trials of World War II came a set of rules of human research

Privacy and dignity of the customer or user is not a big concern to business in the post-Internet world. Before a person can use software or a smartphone application (app) they are typically required to consent to an extensive agreement that only a lawyer could understand. Businesses may skip a signed agreement and collect personal information on the customer or user regardless of whether the person knows or consents to the data collection.

This type of collection of data on personal activity is often bought and sold for profit. It raises the question of why the business world is exempt from research restrictions that are applied to all other research involving humans. The possession of personal data also presents the opportunity for abuse of less ethical companies and by political and criminal organizations.

Post-WWII Guidelines For Human Experimentation

Prior to World War II, Germany established a set of standards required in human research. When Hitler came to power he wiped these standards away and Nazi researchers were allowed to experiment as they saw fit.

After World War II trials were held in Nuremberg (or Nürnberg,) Germany to bring justice for the crimes against humanity by Nazi war criminals. Among the crimes were medical experiments performed on prisoners without their knowledge or consent. Many people were harmed and some died as a result of these experiments.

The judges of the trials, moved to action by the testimony, created a set of rules called the Nuremberg Code, to define appropriate research from harmful research. This Code is not law; however, it can be used to determine a legal standard when a researcher violates any of the ten rules of the code. Human research in most civilized nations is governed by the Nuremberg Code.

However, the Nuremberg Code has always been applied to medical and scientific research, not to business situations. In 1947, the idea that business would be invading the privacy of their customers and collecting data on human interactions wasn’t a reality that anyone could envision. 

The Codes Governing Human Research

In 1972 a 40-year study of African American men in Alabama, known as the Tuskegee Syphilis Experiment, was uncovered. The study was performed by the U.S. Health service and they did not follow the Nuremberg Code. They did not inform the participants that they were part of a syphilis experiment, nor did they tell the patients they were infected with syphilis, and after an effective treatment for syphilis was discovered, they continued to leave the men untreated.

After this incident, a conference was held to establish guidelines for all federal research. That conference created the Belmont Report that established three guidelines:

  1. Respect for persons: protecting the autonomy of all people and treating them with courtesy and respect and allowing for informed consent. Researchers must be truthful and conduct no deception;
  2. Beneficence: The philosophy of “Do no harm” while maximizing benefits for the research project and minimizing risks to the research subjects; and
  3. Justice: ensuring reasonable, non-exploitative, and well-considered procedures are administered fairly — the fair distribution of costs and benefits to potential research participants — and equally.

If a college professor is studying the interaction among college students they cannot collect data on their students without their knowledge, nor can they try different stimulus on their students without their knowledge. All research, even social research, requires oversight by a research committee. Strict guidelines restrict all the aspects of the data collection, and how it is used. This applies to all federal research and all organizations receiving federal subsidies.

Once again, the rules for human research established by the Belmont Report occurred before the Internet was being used by businesses to collect data on consumers.

Business Data Collection 2018 

It is common in business, and especially on the Internet, for companies to collect data about their customers or users. The problem is that some of the data has nothing to do with the company or application being used. The organization collects this data to sell to other companies for any use they see fit.

There is a start-up company near Seattle that created a phone app for people to buy and sell personal items. All a person has to do is take a picture of the item they want to sell, post it on the app, set a price, and wait for other users to contact them. It’s a garage sale on a smartphone.

The company received millions of dollars in venture capital, not because the app was expected to make money. The app is free and there is no fee collected on any user transaction. The investors were interested in the data that the app would collect to be sold to other companies.

This is the gold mine of the business world. Save money in advertising by only reaching the people who might need, want, or qualify for the product or service.

Violations of the Nuremberg Code in Business

Under the Nuremberg Code, every business would be required to clearly inform the customer of the data collected, what the data would be used for, and obtain her or his voluntary consent prior to collecting data. The use of the data would have to aim for positive results for society, not just for the financial benefit of the company. The business would also have to prove that it couldn’t be collected in another method.

Data collected would have to be proportion to the humanitarian benefits. It would have to be done by people that understand and are qualified to do the research.

Clearly, the restrictions of the Nuremberg Code are not being followed by most businesses collecting data on their customers. This collection and selling of personal data is so insidious that most people will never know what data is being collected, nor how it is being used to manipulate them. 

At this point, there is no oversight of the data being collected. It is an issue that lurks in the background of the business-as-usual environment. It is a practice, like the Tuskeegee Syphilis Experiment, will likely be misused, if it hasn’t been already.

*_*_*_*_*_*_*_*_*_*_*_*_*_*_*_*_*_*_*_*_*_*_*_*_*_*_*_*_*_*_*_*_*_*_*_*_*_*_*_*_*_*

The Nuremberg Code

  1. Required is the voluntary, well-informed, understanding consent of the human subject in a full legal capacity.
  2. The experiment should aim at positive results for society that cannot be procured in some other way.
  3. It should be based on previous knowledge (e.g., an expectation derived from animal experiments) that justifies the experiment.
  4. The experiment should be set up in a way that avoids unnecessary physical and mental suffering and injuries.
  5. It should not be conducted when there is any reason to believe that it implies a risk of death or disabling injury.
  6. The risks of the experiment should be in proportion to (that is, not exceed) the expected humanitarian benefits.
  7. Preparations and facilities must be provided that adequately protect the subjects against the experiment’s risks.
  8. The staff who conduct or take part in the experiment must be fully trained and scientifically qualified.
  9. The human subjects must be free to immediately quit the experiment at any point when they feel physically or mentally unable to go on.
  10. Likewise, the medical staff must stop the experiment at any point when they observe that continuation would be dangerous.

About This, About Writing

13 Saturday Jan 2018

Posted by Paul Kiser in About Reno, April Fools Day, Branding, Business, Club Leadership, College, Communication, Crime, Education, Employee Retention, Ethics, genealogy, Generational, Government, Government Regulation, Health, Higher Education, History, Honor, Human Resources, Information Technology, Internet, Lessons of Life, Management Practices, Membership Recruitment, Membership Retention, Opinion, Panama, Photography, Politics, Public Image, Public Relations, racism, Relationships, Religion, Rotary, Science, Science Fiction, Social Interactive Media (SIM), Social Media Relations, Space, Taxes, Technology, Tom Peters, Travel, Universities, US History, Writing

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Blogging, Paul Kiser, Paul Kiser's Blog, PAULx talks, rebranding, Wordpress, writing

In the Beginning

Eight years ago I started writing this blog. I had assumed that writing a blog would put me in front of a broad audience anxiously awaiting my next post.

It didn’t….but I kept writing. I wrote about business, human behavior, human resources, management, social media, my personal life, Rotary, public relations, history, time, blogging, travel, Nevada, global warming, spaceflight, politics, my stroke, April Fool’s Day, religion, science fiction, science, photography, media, more history, Panama, gay marriage, the future, great people, not-so-great people, education, Moffat County, patriotism, more politics, and fantasy.

There were a few bright moments when I touched upon a topic that caught some attention, but for the most part, my writing has simply been an expression of my opinions and ideas. I’ve discovered, writing is more important than being read.

Writing, For Me

A blog is like writing a diary or a book. It is meant to a personal statement. Someday, my children or my children’s children may read it and know more about me. I find comfort in that thought. 

My articles became less frequent in the last few years, but recently I have experienced a rebirth of writing. I suspect that my sleep apnea may be one of the issues causing the decline in writing. My brain was starved of oxygen and sleep every night for many years. Now that I am being treated for it, my cognitive functions seem to be reengaging.

Writing a blog has improved my communication skills, and has helped me organize my thoughts. This, this thing I’m doing, is an unfinished novel about the world from one perspective. I’m not a great writer, but I’m better than I was eight years ago.

For the last month, I have been publishing a new article every day. I don’t know that I will keep up that pace, but it is forcing my brain to think, and that is the goal.

Rebranding My Writing

I have decided to rename my blog. First, the term ‘blog’ has developed a negative meaning to many people, so I needed to drop the term. Second, my last name is not as relevant as it was a year ago, before I discovered that biologically, I am not a ‘Kiser.’ 

I tried several title ideas but finally settled on PAULx talks. It is the 2.0 version of Paul Kiser’s Blog. I don’t have a destination in mind for my writing. I never have, but I’ll see where this takes me.

Need a New Plan for Gaining Political Support

02 Tuesday Jan 2018

Posted by Paul Kiser in About Reno, Aging, Business, Communication, Customer Relations, Customer Service, Ethics, Generational, Government, Government Regulation, Green, Health, Honor, Information Technology, Internet, Management Practices, Politics, Pride, Public Image, Public Relations, racism, Relationships, Respect, Social Interactive Media (SIM), Social Media Relations, Taxes, Technology

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Democrat, Democrats, DNC, PAC, PAG, political action, political ads, political candidates, political causes, spam, spamming

 

About thirty percent of my emails are requests from political interests. They implore me to give them money to avoid the dire consequences that will surely happen if their cause is not successful. These are from progressive causes targeting liberals, not wealthy conservatives who actually have spendable incomes. 

Begging for money works on the street sometimes, but I can’t imagine any intelligent person that will be motivated by street tactics. It is embarrassing that the liberal viewpoint is being represented by groups that have all the skills and tact of a late-night, off-channel, ACT NOW television commercial.

If you want my attention, tell me what you’ve done and why you’ve done it. Tell me how you’ve spent money up to now. Give me a link to a website that I can go to if I want to learn more. Don’t threaten dire circumstances. Don’t beg for money. Don’t send me emails on a daily or even weekly basis. If I support your cause I might follow-up on it, but not if you annoy me.

We have major problems in this country and if a group’s best plan to solve the problem is to send me an email begging for money, then they’ve failed. Political causes HAVE TO STOP listening to political media hacks that tell them how they raised money in 2008 and start thinking of how to mobilize people to respond to the issues of 2018.

In case they haven’t noticed, the wealthy have figured out how to win politics with money, and they are really good at it. It’s time to out think Soviet Republicans and that shouldn’t be difficult, but outspending mega-corporations and the wealthy is not a competition in which I will participate.

A Conversation With An Applette

14 Thursday Sep 2017

Posted by Paul Kiser in Branding, Business, Communication, Customer Relations, Customer Service, Information Technology, Internet, Public Image, Public Relations, Technology

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Android, Apple, Applette, cell phone, fad, Hype, iOS, iPhone, iPhone X, Samsung, Samsung Galaxy Edge, Smartphone

My iPho….I mean my Samsung Galaxy Edge Phone

Applette:    WOW! The new iPhone came out! I’ve got to get me one! Have you heard about it?

Me: A vague reference somewhere.

Applette:  They call it the iPhone X.

Me:  X for…?

Applette:  Most Excellent!

Me:  X is NOT always a ‘good’ reference.

Applette:  What do you mean?

Me:  Ex-con, Ex-spouse, expensive.

Applette:  No dude, this phone does everything!

Me:  Exfoliate! Does it exfoliate?

Applette:  What? What’s ex-foal-ate?

Me:  Nevermind.

Applette:  Here’s a picture of it! Look at that screen! It goes from edge to edge!

Me:  Oh, like this.

Applette:  WOW! You already own one!

Me:  No, this is a Samsung Galaxy Edge. I’ve had it for over a year.

Applette:  Samsung copied the iPhone! Those bastards!

Me:  No…the Edge…nevermind.

Applette:  It doesn’t matter. This iPhone is sooo much better than the copy cat Galaxy phone! It has facial recognition!

Me:  So does my dog.

Applette:  Yes, but can you make a call on your dog? HA!

Me:  No. I call my dog and she comes to me.

Applette:  Well,…wait…what?

Me:  Nevermind.

Applette:  I’ll bet your dog doesn’t have Siri!

Me:  Hey Google, what is Siri?

Google:  According to Webopedia, Siri is a built-in “intelligent assistant” that enables users of Apple iPhone 4S and later and newer iPad and iPod Touch devices to speak natural language voice commands in order to operate the mobile device and its apps.

Me:  So Siri is Apple’s version of HAL.

Applette:  Yeah!…who’s HAL?

Me:  Nevermind.

Applette:  The iPhone is reliable. Your Samsung is going to catch on fire someday!

Me:  Well, that was the Samsung Galaxy Note Pad, but I prefer to think that if I’m lost in the woods in the winter and I have no cell service, I can light a signal fire with my phone. My phone can save my life, can yours?

Applette:  Well, it…I…you can’t…

Me:  Nevermind.

Applette:  You wait. Apple is going to dominate the phone market with the iPhone X.

Me:  You think that people are going to pay more to learn a new phone system?

Applette:  If it’s an iPhone they will.

Me:  But Apple’s name is synonymous with incompatibility. They have products that aren’t even incompatible with other Apple products.

Applette:  Man, you’ve got to prioritize. Do you want to be cool, or do you want to get things done?

Me:  I want to get things done.

Applette:  And THAT is why you don’t have an iPhone, man.

Me:  Well, that and paying a lot more for something that isn’t.

Applette:  Well, iPhones cost more, but they have Siri and they have facial recognition, Dude. It doesn’t get any better than that!

Me:  Actually, it does, but nevermind.

Pokémon NO GO December Events

24 Saturday Dec 2016

Posted by Paul Kiser in About Reno, Business, Communication, Customer Relations, Customer Service, exercise, Generational, Health, Honor, Information Technology, Internet, parenting, Pride, Public Image, Public Relations, Recreation, Technology, Travel

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Apps, Game, Games, Niantic, Pokémon, PokéStops, Pokemon GO, The Pokémon Company International

The Pokéstop locator screen reinforces the blandness of the game with no interesting creatures for kilometers

The Pokéstop locator screen reinforces the blandness of the game with no interesting creatures for kilometers

Pokémon GO has announced its Christmas/New Years events and players were served coal in their stockings. It’s clear the people at Niantic are out to teach their customers about having expectations, and they want to end any hope for trainers that the game will become reenergized.

The stunning game of the Summer of 2016 has been replaced by an anemic and expensive app that rapidly drains the phone battery, insults players, and rewards loyalty with false hopes. Those loyal players have kept a belief that Niantic was committed to keeping the game interesting, and that by the end of the year there would be scores of new characters in the field to seek and capture.

Instead, we discovered that the naysayers who pitied us for playing a game that they felt was a waste of time, were correct. The Pokémon GO game has become Pong. 

Niantic’s cruel trick of December 12 was doubled down with the anti-event for the end of the year. Not only did Niantic fail to add new characters in the field…AGAIN, they took away the double point bonus of the Halloween and Thanksgiving events.

I’m embarrassed by my support for Pokémon GO. I thought Niantic was a company who appreciated their customers, and were keenly aware of what had to happen to keep their loyal players and bring back their old ones, but I was completely wrong. I apologize to former players who I mislead. Niantic is not going to reenergize the game, and it is a waste of time.

New Raley’s Unshopping Program Makes Customer a VIP

23 Friday Dec 2016

Posted by Paul Kiser in About Reno, Branding, Business, Communication, Customer Relations, Customer Service, Green, Information Technology, Internet, Management Practices, Pride, Public Image, Public Relations

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ecart, groceries, grocery shoping, Nevada, online grocery shopping, online shopping, Raley's, Reno, VIP

(NOTE:  Raley’s, nor did any of its employees, or agents request, approve, or in any way influence this article.)

My Raley's Store on Keystone in Reno, NV, USA

My Raley’s Store on Keystone in Reno, NV, USA

It’s not fair, is it? When I go grocery shopping, I park in a special parking space at Raley’s, make a call, my groceries are brought out, I pay, and I’m gone. Grocery shopping done, drop the mic. No finding a cart, wandering around the store, racing for the shortest checkout line, loading up the groceries. I park, I call, I pay, I’m done.raleys-logo

It should be called Raley’s VIP program, but they call it Raley’s ecart program. Raley’s has been developing this program for years, but they are in the process of installing the ecart program in the Nevada stores.

I ordered my groceries, by brand name, online at the Raley’s ecart website, I set a time to pick it up the next day, and then I showed up at my appointed time, parked in the ecart parking spot, and called the phone number on the ecart sign. After that, they did the rest.

No Cart, No Wandering
Grocery shopping counts as exercise, but not the most efficient use of a person’s time or body. Normal grocery shopping creates a set of customer responsibilities from the moment of arrival; however, with this program, all those responsibilities, (e.g., selecting a shopping cart, determining a route, or deciding to wander, looking for the best checkout line, taking the groceries to the car, and loading them up,) are taken over by the store, or are unnecessary. 

Saves Time
Grocery shopping is not an activity that most people seek out, but it is a necessary chore in a citizen’s life. A 2008 study concluded that people spend an average of 41 minutes shopping in the grocery store. Many people would choose to have that 41 minutes to spend doing something else. The Raley’s ecart program is a gift of time and energy to the customer.

Perfect For College Students
My Raley’s store is the closest grocery store to the University of Nevada and I cannot imagine how hard it would be to organize four to six roommates to create a shopping list, then go to the store and shop, especially if they are college students with little time to shop. Raley’s ecart allows each person to do their shopping on one online list, and then only one person has to go  to pick it up.

Saves Money
Raley’s ecart flags items on sale, so when I create my online list, I see which items that I can save money, and/or choose the number of the item needed to meet the requirements of the sale price (e.g., five for $5.00)

_dsc6694-2Safer
It doesn’t happen often, but I have, at times, been approached in various parking lots by someone asking for spare change. This action is dangerous because it could be a person who is needy, or it could be a person who is sizing me up in order to rob me or steal my car. By starting a conversation, a criminal can approach the person without causing them to be alarmed enough to yell or scream.

While it is not a benefit that people would realize, Raley’s ecart makes it safer for me to grocery shop, because I never have to leave my car.

More Personal
It assumed that any transaction on the Internet is less personal; however, my experience with Raley’s ecart was the opposite. The Store Manager was the person to deliver my ecart order to the car. I have lived in this neighborhood for over 21 years and I don’t think I had ever met any of the store managers before that day.

In addition, the Store Manager called me about two items on my list that were out of stock. Normally, I would have wandered the store for several minutes looking for the item, then given up and checked out. In this case, he was able to replace the item with an acceptable substitute and it added little, if any time to my shopping.

I still go in the store for minor trips, but I like unshopping, and I like being a VIP when I shop for groceries.

Pokémon GO: December 12th Coulda, Woulda, Shoulda

13 Tuesday Dec 2016

Posted by Paul Kiser in Branding, Customer Relations, Customer Service, exercise, Generational, Health, Information Technology, Internet, Management Practices, Public Image, Public Relations, Recreation, Respect, Social Media Relations

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Apps, characters, fails, Niantic, Pokémon, Pokemon GO, smartphones, The Pokémon Company International, TPCi

If you can’t say anything nice, don’t say anything at all.

That is sage advice that I almost never take. 

12 December 2016, could have been a big day in Pokémon GO lore. It was the day that Niantic would recapture the interest of millions of trainers who have lost that loving feeling for the game. It was the day that Niantic, in a stroke of brilliance, would tease, and then deliver on infusing life back into the game.

December 12, 2016: Disappointment Day

December 12, 2016: Disappointment Day

Let’s back up for the muggles. The alpha and omega of Pokémon GO is capturing virtual characters in the wild on a player’s smartphone. There are currently 149 characters of which, some are common as dirt, others uncommon, others rare, and a few that are almost nonexistent. There are other aspects of the game, but those are secondary to capturing ‘wild’ Pokémon GO characters.

Since its launch in July, millions of people have played the game and moved through multiple levels of the game; however, the game has lost the attention of many players (or trainers) because they have caught most of the available 149 Pokémon Go characters. When someone has reached Level 25, they have seen and captured almost all the ones that they can realistically find. By Level 25, a trainer is mostly seeing the five to ten ‘common-as-dirt’ characters, and that makes the game boring.

Rumors have been flying for a couple of months now that Niantic has been aware of the issue and was preparing to introduce the “2nd Generation” or 2nd Gen of characters, that would add about 100 new Poké creatures. Last week, Niantic updated the sound files on everyone’s smartphone app, adding 100 new files, leading to speculation that the addition of the 2nd Gen characters was imminent. Then, Niantic said that on 12 December they would make a major announcement about adding new characters. The stage was set and anticipation was building.

What happened? They apparently added eight baby characters, and gave Pikachu a Santa hat. Oh, and the new characters can’t be caught in the wild. A trainer has to take their phone for a walk of up to ten (10) kilometers to hatch an egg that may or may not have a new character inside.

Do you hear that sound? It is the deafening sound of millions of former trainers shrugging their shoulders, shaking their heads and walking away.

So what positive things can I say about Niantic’s big 12 December announcement?

(This section intentionally left blank.)

Pokémon GO Partners With Starbucks

08 Thursday Dec 2016

Posted by Paul Kiser in Branding, Business, Communication, Customer Relations, Customer Service, exercise, Green, Information Technology, Internet, Public Image, Public Relations, Relationships, Social Interactive Media (SIM), Social Media Relations, Technology, The Tipping Point

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Apps, Games, Gyms, phone apps, Pokémon, PokéStops, Pokemon GO, smartphones, Starbucks

It's official!

It’s official!

It’s no longer rumor. Pokémon GO is now a partner with Starbucks, and it is the perfect match.

At shortly after noon today (8 December 2016,) Mountain Standard Time, Niantic (the developer/partner of the Pokémon GO app for The Pokémon Company International aka: TPCi) turned on over 7,500 new PokéStops and Pokémon Gyms at Starbucks locations around the United States. Starbucks also began serving Pokémon GO frappuccinos to complete the partnership.

During its July launch, Pokémon GO placed PokéStops and Gym in retail centers and malls, creating a windfall of potential customers; however, businesses were not active partners with Pokémon (TCPi.) This week’s launch of business partnerships with Starbucks and Sprint (launched yesterday) signals a new era in cross-pollination of business interests with increased customer traffic created by the Pokémon GO game.

Rumors suggest that Pokémon GO is not finished in December surprises. The most anticipated update is the addition of the second generation of Pokémon GO characters. Trainers (players) are running out of new characters to capture, so a holiday event that includes expansion of the character field would be vital to keeping trainer interest.

Stay tuned!

Successful Exercise Incentive Program Disguised As Smartphone Game

03 Saturday Dec 2016

Posted by Paul Kiser in About Reno, Aging, Business, exercise, Generational, Green, Health, Information Technology, Internet, Public Image, Public Relations, Sports

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Apps, exercise, exercise programs, Games, Niantic, Pokémon, Pokemon GO, smartphones, The Pokémon Company International, TPCi, walking

Exercise is evil. Almost anything we do to exercise is tedious, which is why many of us don’t do it. Newsweek® tells us that seven out of ten people in the United States are overweight. Several sources have suggested that we should walk about 10,000 steps a day, or 8 kilometers (about five miles) but most of us don’t.

However, all that changed in July of this year.

On 6 July, a new game application (App) was launched for use on smartphones. The App creates a real world Google-based map of the player’s location and uses incentives to encourage players, (also known as the trainers,) to walk. Incentives include fictional characters that must be collected. Some characters are common, some are less common, and some are exceedingly rare. Each character that is collected, or captured scores points for the trainer.

Users of new exercising app

Users of new exercising app

In addition to ‘hunting’ for characters, trainers can walk around public areas such as parks, campuses, and commercial shopping areas (like downtown areas and malls) to find locations, or stops, to free supplies used to capture, cure, and hatch more characters.

The hatching process also encourages walking. Trainers who collect character eggs at a stop must walk either two, five, or ten kilometers (1.2 mi., ≈3 mi., or ≈6 mi.) to hatch the egg. The greater the distance to hatch an egg, the rarer the character.

The game limits the speed of the trainer to a walking pace. Even the cruising speed of a bicycle is too fast for obtaining mileage (kilometerage?) credit towards an egg hatch, and most game functions shut down at anything approaching the speeds of motorized travel.

After it’s launch, the game became the most successful launch of any App in history with over 10 million people downloading the App in the first week. It was so successful that some were threatened by the amount of people exercising in public areas. 

Most people know the exercise App by the name Pokémon GO. Millions of people use it every day and many of them don’t realize that it is encouraging them to exercise.

Copyright 2016 – Paul Kiser

Five Fixes For Our Primary/Caucus Fiasco

04 Thursday Feb 2016

Posted by Paul Kiser in Government, Information Technology, Internet, Politics, Taxes, US History

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Caucus, Caucuses, Conservatives, Democrat, Democrats, GOP, Iowa, New Hampshire, Primaries, Primary, Republican, Republicans

Voting FAIL

Voting FAIL

For decades we have been given this advice about our system for electing Presidents:  “If it’s broken, don’t try to fix it.”

People get nervous about elections and major changes are automatically assumed to create new problems…and it’s true. Any change will create new issues; however, the question is whether or not the new issues are really significant, or whether they are just the Elmer’s in the room who try to find a problem even if it is absurd.

First, we have to accept that our current political system works for some people. People with money and power really, really like the current system because it is easy to manipulate. In addition, people who have more pull in the political system than they should have really, really like it because the current system gives a handful of Iowans and New Hampshirites much more of a punch to our political system than they should have under an all voices are equal” system.

But the United States of America is spiraling out of control because our system of electing our leaders has become a type of reality TV show where entertainment is rewarded and common sense is punished. So how do we fix it?

ONE:  Corporations Are NOT People
It is hard to fathom how absurd the justification was for the Supreme Court to rule in favor of Citizens United. Free speech is our greatest foundation of democracy. Each person has a right to voice his or her opinion. What the Supreme Court did was to dilute our voice and say that not only do individuals have free speech rights, but some privileged individuals can amplify their voice to have a greater access to free speech than the common individual. It’s a perversion of the First Amendment and everyone knows it.

The ruling has to be reversed if our political system is to be restored.

TWO:  Tax Big Donors
The mega-contributor to political campaigns is now the tail wagging the political dog. Our country’s dignity has been slowly eroded by the wholesale purchasing of politicians by wealthy individuals and organizations. Yes, that means unions and corporations.

Contributions that exceed $500 in a two-year period given directly or indirectly to a campaign or cause should be taxed at 100%. Give a million dollars  to a campaign, pay an additional $999,500 to the government entity the candidate or cause will serve or impact.

THREE:  Government Established Primaries
The idea that political parties can establish any method of choosing a candidate is ridiculous. It plays into the hands of the buffoon who suddenly  decides that the method was unfair and then we are off to the courts. Every State should have a Primary, not a Caucus and it should be done under the same rules in every State.

FOUR:  Fifty Primaries in Fifty Days
By lottery pull the names of each State. The first State pulled holds their primary on February 1st. The second State pulled has their primary on February 2nd, etc. Candidates can begin campaigning in a State three weeks before the primary for that State.

FIVE:  Use both Internet and In-Person Voting
Voting is going to be done by the Internet. It’s coming. Why not start with the primaries? Keep the in-person option available, but allow people to vote on a secure website.

Each registered voter is given a unique code for each election. They register for the election website and set up a password. On the election date they sign in, enter their unique code, and vote.

Why Blog? Why Not? Six Reasons

07 Wednesday Oct 2015

Posted by Paul Kiser in About Reno, Branding, Communication, Generational, Health, Information Technology, Internet, Lessons of Life, Passionate People, Photography, Public Image, Public Relations, Social Interactive Media (SIM), Social Media Relations, Technology

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art, Blog, Blogging, expression, self awareness, thoughts, writer, writing

Why Blog?

Because it’s there.

Blogging is the sand castle of writing, but waves don't wash it away

Blogging is the sand castle of writing, but waves don’t wash it away

  1. Blogging is not a path to fame or fortune. If you think people are going to hang on your every blog post, you will likely be disappointed. If you think your blog is going to change the world, you will likely be disappointed. If you think people are going to pay you to write, you will likely be disappointed.
  2. Blogging is the opportunity to write. Like dance, or acting, or painting, blogging is a creative art. The more you write, the better your skills. The more skilled, the more satisfying.
  3. Blogging is expression. It is a public diary that exposes who you are and what you think. If you try to be someone you’re not, you likely will be embarrassed.
  4. Blogging is long term. If your measure of success is the number of readers who read yesterday’s blog, you probably shouldn’t blog. The Internet is a library and Google is the librarian. Five years from now someone may search for information and discover your blog is exactly what they needed. That is success. Remember, your blog is one among billions, but time is without measure.
  5. Blogging is about legacy. Your children’s children will have the opportunity to get to know you through your blog. It will expose them to your mind and your passions. Somewhere down the ancestry line will be a grandchild or great-grandchild who thinks exactly like you, and they will treasure the opportunity to get to know themselves through your writing.
  6. Blogging is about finding yourself. Writing down our internal discussions can be revealing. We may not fully understand our values and who we are until it comes back to us in our own words.

Most people cannot fathom why anyone would blog, but if you blog, you are not ‘most people.’ That alone should reassure you of the value of blogging.

A Failure of Communication

06 Tuesday Oct 2015

Posted by Paul Kiser in About Reno, Branding, Business, Communication, Crisis Management, Customer Relations, Customer Service, Education, Generational, Government, Higher Education, Information Technology, Internet, Management Practices, parenting, Print Media, Public Image, Public Relations, Social Interactive Media (SIM), Social Media Relations, Technology, Traditional Media, Universities, Website, Women

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CAS, charter schools, Communication, Coral Academy of Science, Education, elementary, emal, Facebook, Gulen movement, Gulen Schools, high school, Iman, Instagram, K-12, middle school, Nevada, Reno, Teaching

“What we got here is a failure to communicate“
Prison Warden in Cool Hand Luke

Organizations should use extreme caution in employing anyone over forty-five for handling public image and public relations. I fall into that bracket and I’ve been studying social media since 2007, but I only know enough to understand that most ‘professionals’ of the traditional media don’t have a clue when it comes to communicating information to people in this century.

Traditional media professionals reminisce about the glory days when the game was to be on good terms with the editor of the local newspapers, have drinks with the news directors of the local television stations, and talk shop with the other local public relations (PR) directors at the bigger companies. Those were the days when a phone call could land a big story for the local news that would launch a new product or service. Top management would pat the PR guy on the back (or on the butt if the person was female) and tell him or her what a great job they did.

Those days are over.

The Internet, Facebook, customer reviews, Twitter, Yelp, and a thousand other media channels severely wounded traditional media and the old ways are never coming back. Yet, talk to an old PR person and say that nothing has really changed. It’s all about who you know. Old PR people don’t have a clue at how silly they sound.

I was at a school board meeting for a public charter school last week where a self-professed ‘expert’ in public relations announced that she was at a conference and learned that people no longer used websites to obtain information. She said that parents of school-age children only paid attention to Facebook and Instagram.

Actual "Principal's message" from current school website....written at least three years ago

Actual “Principal’s message” from current school website….written at least three years ago

It should be noted, and that the school’s website is one of the worst on the Internet, and that the school is known for its severe deficiency in communicating information to parents.

Public Communication 2015
As part of the out-of-touch generation, take my advice with a grain of sodium chloride, or whatever water retaining additive you choose, but here is what I have learned in the past eight years.

It is true that many people from different generations tend to engage in social media at varying levels; however, there is no one single media that can reach everyone regardless of their generation. Education level, social economic status, and language all play a role in where people gather information. To declare that there are one or two media sources that parents of school-age children rely on is arrogant at best, and more likely, ignorant.

Any organization’s strategy has to be to use every possible form of media delivery to reach the stakeholders. In the case of a school, information has to be delivered through student folders, phone call announcements, in-school announcements, school website, parent emails, mail, Public Service Announcements (PSA,) school’s Facebook page, etc. Information must also be repeated in order to reach people when they’re listening. A single Facebook post is like going to a street corner at 6:00 AM and yelling out information and then assuming that everyone who passes by that street corner that day will hear the message.

But just sending out the same message through all the channels is ineffective. Social media channels are best used as a ‘reminder’ or ‘alert’ forum with a link back to one source (e.g.; the school website.) Long posts on Facebook make the information less likely to be read both now and in the future. Short posts with a link to more information for those interested is the most efficient method of delivery.

The website is NOT dead. In fact, it is more vital than ever. A charter school’s website is an information source for those considering enrolling their children, a primary source for parents for detailed information, and it establishes the public image for the school. A Facebook page is vital, and if you have a brilliant administration, Twitter can be the inside source for parents who want to know the inside scoop of what is happening now, but the school website will always be the 24/7/365 place for vital information.

It will take a decade or more to weed out the old PR professionals who live in the past; however, it doesn’t take a sixteen-year-old to know when someone doesn’t understand how to communicate in this century. If the stakeholders say they are not being adequately informed, it’s obvious the organization has a problem.

Bashing “Respect For Others” By Calling It “Politically Correctness”

01 Wednesday Jul 2015

Posted by Paul Kiser in Aging, Communication, Education, Ethics, Generational, Government, History, Honor, Information Technology, Internet, Politics, Pride, Public Image, Public Relations, Relationships, Religion, Respect, US History

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African American, America, American, Confederate Flag, Donald Trump, Facebook, GOP, Hispanic, Mexican, political correct, respect for others, Twitter

2014 May (17)I grew up in a small town. Mrs. Wick was the cranky old lady that lived next door. Mr. Valdez lived down the street and was a law enforcement officer.

It would have been easy to make fun of Mrs. Wick, but my mother would not allow us to do that, and in fact, we were taught to offer to help her whenever she needed it.

It would have been easy to disrespect Mr. Valdez in our small, almost-all-white town because he was Hispanic, but I would have never thought to do that, and his son was one of my best friends in elementary school.

Basic respect for the people in our town was how I was raised. It wasn’t being ‘politically correct,’ because it was part of being a decent person. Sure there were times when people failed to be decent, but the rodeo was only in town once a year and city people who pretend to be cowboys are idiots.

Today, our neighborhood is much larger. A Facebook post reaches around the world. Our community is no longer bound by city limits, county or state lines, nor national boundaries. What we say and do is part of a recorded history that will exist for hundreds, or possibly thousands of years.

It is not easy to be respectful of other people, but it is required. There should never be a question of whether or not to fly a confederate flag. It is always wrong to wave a symbol of traitors and racists in the face of our brothers and sisters around the world.

It is never appropriate to malign a group of honorable people who often risk their lives to have a better life in the United States by characterizing them as drug dealers and rapists. We have a responsibility to speak and act with respect to others. It is not a matter of being ‘political correct,’ it is a matter of personal honor and decency. That value has been the foundation of the strength of our country. It is why, when America faces a real threat, we drop everything and respond as one.

It is why Hitler failed, and Putin hates us. The test of a true American is the ability to respect others who are different in race, gender, religion, who they love, and where they are from.

Goodbye to HelloFresh

30 Thursday Apr 2015

Posted by Paul Kiser in Business, Customer Relations, Customer Service, Green, Health, Information Technology, Internet, Management Practices, Public Image, Public Relations, Recreation, Technology

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cooking, eating, Food, food service, HelloFresh, home meal delivery, internet food, meal, meal choice, meat, vegetarian

Instructions for preparing HelloFresh meals

Instructions for preparing HelloFresh meals

We were not in the market for a home delivery meal service, but when I received a coupon for three meals for less than $30 from HelloFresh we took the plunge. 

HelloFresh is a subscription dinner service. For the normal price of $69/week we could have a UPS truck stop at our house every Tuesday (or any other day) with the ingredients and recipes for three meals. The box had three large ice blocks with the meat under them and the other ingredients on the top. The meals were enclosed in a large plastic bag in case the ice began to melt and leak.  

The meals were for two people, (you can get boxes with meals for four) and the quality of the ingredients were good with one exception, an avocado that was overripe. 

The issues with the service are as follows: 

Extremely limited menu – HelloFresh has two menus to select from, a meat menu and a vegetarian menu. You cannot mix the meals from the two different menus. On the meat menu, they offer three meals of their choosing, or we could have selected from two alternatives; however, we found the alternatives to be less palatable than the three primary choices. 

Odd menu choices – The lack of quality cuts of red meat on their menu is obvious. The red meat offerings during the two weeks were flank steak and a meal with hamburger mixed in with the stuffed pepper meal. The six meals were:

  • Pan-seared chicken & pea pilaf
  • Citrus skillet shrimp
  • Wasabi-glazed (flank) steak 
  • Goat cheese-stuffed chicken roulades
  • Indian stuffed peppers (with hamburger)
  • Oven-roasted salmon

Alternatives for week one were:

  • Fregola Sarda & Sweet Italian Sausage
  • Pea & Asparagus Gnocchi

Alternatives for week two were:

  • Mustard pork chops
  • Burst tomato & squash fusilli

The menu targets the person with eclectic taste and/or someone who loves the challenge of cooking new foods. If you are a person who can only find four or five acceptable choices on a typical 50 item restaurant menu, HelloFresh is not for you.

Heavy on frying – olive oil and the skillet are prominent aspects of preparing a HelloFresh meal.

Increased prep and clean up time – the HelloFresh website proudly states, “Cooking Made Easy.” This was not our experience. If you are an experienced chef you might be able to meet the prep times listed, but we found that it typically took about an hour to prep a HelloFresh meal. Clean up took at least two to three times longer than clean up for our own home cooked meals.

Confusing recipes – HelloFresh breaks down the recipe in steps; however, each step is written in paragraph form with multiple sub-tasks in each paragraph. It requires re-reading the same paragraph multiple times to make sure you don’t miss a step.

Cost – At almost $70 for three meals, HelloFresh is an expensive meal service. I estimate that the ingredients for each meal cost around $10, so we paid about $40 for shipping, meal planning, and ingredient procurement while still being responsible for the cooking and clean up.

Excessive delay between order and delivery – All orders for the next week must be in by Wednesday midnight of the previous week regardless of what day it is delivered. That means the food for the meals is probably ordered/finalized on Thursday. That would make the process for HelloFresh much easier, but it sacrifices convenience for the customer and means the ingredients delivered late in the week are likely as old as the ingredients delivered at the beginning of the week.

Of all the issues I have with HelloFresh, it is the lack of choice. The limitations set by HelloFresh indicate a minimal budget and a lack of commitment to the concept of home delivered meals. That suggests an organization that lacks the financial and human resources to meet the expectations of the customer.

I have tried to understand what market HelloFresh is attempting to capture; however, with the menu limitations, cost, and eccentric meal choices, it is mystifying who would pay for a glorified shopping service that places customer choice and convenience as secondary to their own.

J. K. Rowling: The Unexpected Author

13 Monday Apr 2015

Posted by Paul Kiser in Book Review, College, Communication, Education, Ethics, Fiction, Generational, Higher Education, Honor, Information Technology, Internet, Lessons of Life, Opinion, parenting, Passionate People, Public Relations, Science Fiction, Traditional Media, Universities, Women

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books, Harry Potter, J. K. Rowling, Jo Rowling, Joanne Rowling, library, Literaray, readership, reading

jkr-photo_new_debra-hurford-brown-j.k.-rowling

Jo Rowling A.K.A: J. K. Rowling

This week my son’s Elementary school is engaged in a venture into the world of Harry Potter. The teachers of 3rd, 4th, and 5th grades have divided the students into the four Houses of Hogwarts School of Witchcraft and Wizardry. This is an opportunity to look back on the single person who created a series of fictional children’s books that revitalized reading for millions of people of all ages.

Any story of great personal success is characterized by being the correct person, in the correct place, at the correct time. That is a requirement. The story of J. K. Rowling is more compelling for why she was the correct person.

Her birth name is Joanne Rowling and she uses “Jo” in casual environments. She has no given middle name but was asked by her publisher to disguise her name so that young boys would not know that Harry Potter was written by a woman. Since she had no middle name she used her grandmother’s name, ‘Kathleen,’ and thus became, “J. K. Rowling (her last name is pronounced, ‘rolling.’) 

Rowling accomplished the unthinkable. At a time when reading books was declining and the Internet was blossoming, the idea that one person could ignite a renaissance of book reading was considered absurd. Rowling’s first publisher told her to get a day job because writing children’s books would never provide enough income.

Like William Shakespeare, there is no significant indicator in Rowling’s pre-Potter life of her eventual rise to the top of the literary world. Still, there are earlier experiences that probably contributed to her success. Among them are the following:

  • Her parents met at King’s Cross Station in London, which became the fictional departure point for the fictional train station departure point to Hogwarts. [Potter influences]
  • As a child she was known to write out a story and read it to her sister, Dianne. [Early fiction writing]
  • Her mother, Anne, was a science technician and also taught science at the Secondary school that Rowling attended. [Priority of education]
  • She speaks English, French and studied German in Secondary school. [Broad-based education]
  • She read and is an admirer of Jessica Mitford, a British-turned-American journalist, author, and political activist. [Ethics, writing, and honor]
  • She has a Bachelor’s of Arts degree in French and the Classics from the University of Exeter. [Writing and knowledge]
  • She studied a year in Paris. [Broad-based education]
  • She taught English in Portugal [Life experience]
  • Her mother had multiple sclerosis (MS) and died while she was writing her first Harry Potter book. [Life experience]
  • Rowling suffered from depression triggered by several life events (Unemployed, her mother’s death, her divorce, etc.) [Life experience]Harry Potter Covers

The idea for Harry Potter apparently came in 1990, during a four-hour train delay to London. She began writing as soon as she reached home and among the first chapters written was the final chapter of the last book. The first book was not finished until 1995. It was submitted and rejected by twelve publishers before it was finally accepted by Bloomsbury Publishing in England the follow year. 

She went from living off of State benefits to a millionaire in five years. Since then, she has devoted a large portion of her fortune to philanthropic causes. 

Though remarkable, Rowling’s financial success is not as significant as what she did for slowing the decline of children reading for fun during the period her books were published (1996-2007.) According to a study by Common Sense Media, 9-year-olds reading for fun at least one to two per week dropped only one percent from 1984 to 2004; however, by 2012 that dropped by another four percent (76% in 2012.) For 13-year-olds the decline in reading for fun from 1984 to 2004, was six percent, but that decline nearly doubled five years after the last Harry Potter book was published (down an additional eleven percent in 2012 to 53%.) 

No one, including possibly Rowling, herself, could have expected anyone to capture a worldwide audience, as did the Harry Potter series. She brought new readers into the literary market that had no interest in reading. Her unexpected achievement is a reminder that what is possible extends beyond the impossible.  

Common Core: Are You A Good Switch Or A Bad Switch? Part I

24 Tuesday Mar 2015

Posted by Paul Kiser in Aging, College, Education, Ethics, Generational, Government, Government Regulation, Higher Education, History, Information Technology, Internet, parenting, Politics, Pride, Public Image, Public Relations, Taxes, Universities, US History

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classroom, college graduates, Common Core, Education methods, federal mandates, George W. Bush, graduation rates, high school graduates, job standards, K-12, NCLB, No Child Left Behind, President Barack Obama, Race to the Top, school districts, school vouchers, students, teachers, Teaching, Teaching methods, Teaching standards

School's should welcome diversity of ideas but shouldn't tolerate political agendas

School’s should welcome diversity of ideas but shouldn’t tolerate political agendas

PART I: A Primer in American Education

Who’s Afraid of Common Core?
Education in America is often the centerpiece of someone’s agenda, and the newest chapter of the how-to-fix-our-schools controversy is called Common Core. Conservatives have apparently decided that Common Core is the path to Satan. Liberals have reservations about Common Core because it smacks of a factory-like environment that assumes every student and school is the same.

The problem is that the most vocal critics of Common Core have no authority to speak on effective educational methods. Common Core is a significant paradigm shift in education, and opinions of untrained, uneducated, unhelpful ‘experts’  do nothing to move forward the debate on how best to prepare our children for Life 3.0.

The Cost of Achievement
In 1950, only one-third of the population in the United States had a high school degree or better, and only six percent had a college degree or better. In 2010, almost ninety percent of Americans had at least a high school degree, and thirty percent had at least a college degree. That increase is impressive, but what is astounding is that in the same sixty year time frame, America’s population doubled. 

To accomplish that feat cost money. A lot of money. As the bandwagon to attack government spending gained steam, education loomed large in the sights of conservatives. The real cost of the success of American educational achievement has been to become a target of the post-Reagan  agenda.  

Public school in Panama: Seeking to achieve the American dream

Public school in Panama: Seeking to achieve the American dream

A Historical Perspective
In the pre-Information age, schools were isolated in their own districts. How well the students of any given school performed was a local issue, not a state or national issue. In addition, a relatively small percentage of students sought out a college degree, and there were few school districts keeping track of college bound students.

The goal for most school districts in the 1960’s, 70’s, and 80’s was graduate as many students as possible, which sometimes opened the door to unethical practices, such as giving diplomas to students who clearly did not meet reasonable expectations (ability to read, write, etc.) to graduate.

However, by the 1990’s, the idea that all schools in the United States should be able to measure academic success through a unified set of academic standards began to take hold. As the Internet became the backbone of our society, the resulting information explosion forced us to accept that adequate math and reading skills were vital for success as an adult in a technologically advanced society. 

First Generation of Educational Standards
By the beginning of this century, plans had been put into motion to establish a set of educational standards for all schools and testing of all students to determine a school’s success or failure. Under President George W. Bush, the No Child Left Behind Act of 2001 (NCLB,) was mandated and it required States to establish standardized testing, teacher qualifications, and annual academic progress reporting. This was one of the most sweeping federal intrusions into public education. The primary focus of NCLB was to improve reading, writing, and mathematics in schools nationwide, while allowing States to establish the educational standards that would have to be met.

The catch was that rather than investing in those schools that needed help, No Child Left Behind focused on punishing schools that didn’t meet the artificial standards. Almost ever reputable educational review of NCLB  has given it a failing grade. Some of the reasons are as follows:

  • The emphasis on reading, writing, and math during a time when States were cutting funds for kindergarten through twelfth grade (K-12) created a shearing effect on other programs (language, history, music, arts, etc.) as money had to be reallocated to the studies under the NCLB Act.
  • Politicians had little understanding of education and the variables in a classroom environment and they attempted to apply factory-like operations to school systems that failed to address the real issues that impact the ability to learn.
  • NCLB assumed that teachers were mostly at fault for poor educational performance and politicians sought to intervene by imposing punishments for schools rather than actually acting in the best interest of the students.
  • The education of higher performing students was sacrificed in order to devote more resources for the poorer performing students.
  • Students with special needs were not excluded from the testing standards creating a population of students that automatically counted as failing against the school.

Educational Standards – Second Generation
Soon after taking office, the Obama administration began to move away from NCLB by introducing “Race to the Top.” This program flipped NCLB by seeking to reward States for adopting standardized programs rather than punishing them for not meeting federal standards. States competed for additional federal education funding; however, not every State rushed to play the game that offered no guarantee of financial carrot at the finish line.

The most searing problem with Obama’s Race to the Top program may have been the requirement that a teacher’s performance had to be linked to the student’s test scores. This concept of Pay For Performance suggests that teaching professionals must be threatened with a financial stick, forcing teachers to teach students to be successful on the tests by sacrificing all other educational values. It also discourages teachers from working with groups of challenging students who will not be able to produce the test results of more privileged and economically stable students.

NEXT:  Part II:  What is Common Core?
To be published Wednesday, 25 March, 0700 PDT/1400 UTC

NEXT NEXT:  Part III:  An Answer to the Question – Good? or Bad?
To be published Wednesday, 25 March, 1200 PDT/1900 UTC

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Other Pages of This Blog

  • About Paul Kiser
  • Common Core: Are You a Good Switch or a Bad Switch?
  • Familius Interruptus: Lessons of a DNA Shocker
  • Moffat County, Colorado: The Story of Two Families
  • Rules on Comments
  • Six Things The United States Must Do
  • Why We Are Here: A 65-Year Historical Perspective of the United States

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