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Tag Archives: Press Secretary

Trump Corrupt Public Relations: Using Business PR as the Model

05 Friday Jan 2018

Posted by Paul Kiser in Aging, Branding, Business, Communication, Customer Relations, Ethics, Generational, Government, History, Management Practices, Politics, Print Media, Public Image, Public Relations, Respect, Taxes, Traditional Media, US History, Women

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credibility, deceive, deception, disclosure, facts, misleading, PR, Press Secretary, Public Relations, Sarah Huckabee Sanders, truth, White House

Sarah Huckabee Sanders:  White House Deception Secretary

The White House has a corrupt public relations strategy. On 19 December 2017, Sarah Huckabee Sanders stood before the nation and stated, “On the personal side, the president will likely take a big hit.” She’s talking about the tax cut for corporations and the mega-wealthy. Donald Trump even went farther to say that he’d be a “big loser.”

To be honest, I’m not sure if he was talking about himself or the tax plan.

Two days later, after trying to dodge a direct question about whether Donald Trump will personally benefit from the new tax plan passed by Congress, she said, “Look, the bottom line is that a lot of people are going to do really well with under this, the President is an American, and Americans are going to benefit…”

As the White House Press Secretary, Huckabee Sanders is known for her contradictory statements. She seems to have no ethical sense of honesty and factual disclosure. She is the model corporate public relations (PR) person.

Many corporations act as if they have no obligation of full disclosure. They seem to believe that full disclosure is contrary to their business interest. The concept of controlling information, never admitting a negative issue, and never taking responsibility are commonplace in the corporate public relations world. These corporations see the job of the PR person as a corporate cheerleader, not a provider of information.

Government is meant to serve the public and is required to give full disclosure; however, under the Trump administration, public relations is handled under the corporate PR model.

As with corporate PR, the strategy of Huckabee Sanders doesn’t have access to all the facts so that she can honestly say “I don’t know that to be a fact.” She references what other sources state rather than answer a direct question. She uses all the tactics of a corrupt approach to public relations that is designed to deflect and mislead questions and issues.

It is a self-destructive public relations strategy. It requires a constant stream of deception because the PR person has to continue to stay ahead of the discovery of the truth and expand the deception as facts come into public awareness. Eventually, it leads to the loss of all credibility and the PR person becomes the public fool that humiliates herself, and the organization she represents.  

Sean Spicer: Trump’s Baghdad Bob

13 Monday Mar 2017

Posted by Paul Kiser in Aging, Communication, Ethics, Generational, Government, History, Honor, Politics, Public Image, Public Relations, Traditional Media, US History

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Baghdad Bob, Disinformation Officer, Donald Trump, Iraq, Iraq war, Press Secretary, Russia, Sean Spicer, Soviet Union, Vladimir Putin, wiretapping

As U.S. troops were rolling into Baghdad, Saddam Hussein‘s Disinformation Officer, known as Baghdad Bob, was telling the media that U.S. soldiers were committing suicide outside the city to avoid dealing with the Iraqi Army, and as U.S. tanks were a few meters away, Baghdad Bob (Muhammad Saeed al-Sahhaf) denied that any U.S. forces were in the city.

Spicer’s poetic truth: U.S. flag is upside down

This is apparently the model Sean Spicer, Donald Trump’s Disinformation Officer (a.k.a. Press Secretary,) has chosen to emulate. Spicer doesn’t have a working relationship with the media. His function seems to be an attempt by the secretive Trump administration to create a sideshow that manufactures lies and deception to cover Trump’s idiotic rants and actions.

Spicer’s latest performance included a claim that Trump didn’t mean that the Obama administration wiretapped his phones in his March 4, Tweets, where Trump twice accused President Obama of wiretapping his phones. Spicer said that when Trump meant ‘observing’ and not wiretapping.

The Soviet Spy Now Trump’s Daddy

The reality is that Spicer’s job is to distract from the deeper controversies that Trump doesn’t want in the news cycle. It seems obvious that the influence that Vladimir Putin has over Trump’s administration is requiring Spicer to create a diversion for the media.

The reality is that we seem to have proof in evidence and deed that Putin has gained significant control of our government. Trump’s administration may simply be attempting to destroy as much of our government as possible before they are taken out of power.

The question remains, how much more can we continue to be mesmerized by the silliness, before appropriately respond to the crisis?

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