Astrophysics Book Review – Space: 10 Things You Should Know

11 Friday Oct 2019

Posted by Paul Kiser in Astronomy, Book Review, Communication, Education, Entertainment, Exploration, Higher Education, Information Technology, Internet, NASA, Passionate People, Photography, Print Media, review, Science, Social Interactive Media (SIM), Space, Technology, Traditional Media, Universities, Women, Writing

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astronomy, astrophysicist, astrophysics, Book, Book review, cosmologist, cosmology, galaxies, Milky Way galaxy, Science, Space, space exploration

Minding the Gap of Knowledge

Sharing the knowledge of scholars (e.g.; astrophysicists) with non-scholars is difficult. Astrophysics scholars have spent years obtaining a foundational understanding of the dynamics of our universe that is not obviously known to the public. They also have a working knowledge of special terms, acronyms, and highly cited authors. This creates a chasm with scholars on one side, who are advancing human knowledge, and non-scholars on the other side, unaware of the progress and activities of those in the field.

As scholars tend to be focused on their work and the work of their peers, it is rare to have a scholar attempt to bridge the chasm and help non-scholars have access to the secrets that have been uncovered and the challenges to be overcome.

Dr. Becky Smethurst, astrophysics researcher, educator, YouTuber, and author

Dr. Rebecca Smethurst, or Dr. Becky as she is known on her YouTube channel, is one of those rare scholars who is diligently immersed in sharing new knowledge and discoveries in astrophysics with the public as she actively participates in furthering our understanding of it. In her new book, Space: 10 Things You Should Know, (2019) Dr. Smethurst continues to inform and enlighten us about what humans know and don’t know about the development of galaxies and the stars within them.

Review – Space: 10 Things You Should Know

Category: Nonfiction, Science, Non-Textbook

UK/Europe Release: 5 September 2019 by Seven Dials Publishing
North America Release: Summer 2020 by Ten Speed Press

Informative ★★★★★
Relevancy ★★★★★
Readability ★★★★☆
Half-Life ★★★☆☆
Expertise ★★★★★
Visuals ★☆☆☆☆

[Formats: Hardcover, Audio]

Dr. Smethurst has written multiple scholarly articles; however, this is her first book. It is a short, easy-to-read work of 10 chapters. Each chapter reveals information about our universe that may not be part of public awareness.

The book is written in conversational language, not scholar-speak. It provides a basic knowledge of what we know about the formation of the universe, galaxies, and planets (including the Earth.) Amateur astronomers likely know most of this information, but Dr. Smethurst provides nuggets of new information that make the book worthwhile to read.

She begins with a view of how gravity is critical to how the universe functions. Because her work deals with supermassive black holes, Dr. Smethurst discusses what we know about black holes and theories of how supermassive black holes impact the galaxy they’re located in.

Dr. Becky also discusses Dark Matter, why scientists believe it is real, and what it means in the grand scheme of the universe. Two other chapters talk about the hunt for planets outside of our solar system and the practicality and current limitations of human space travel.

This book could serve as a unit in a middle or high school science class, but it is just as functional as a broad-based survey of current astrophysics knowledge for adults who can read above a sixth-grade level. As a first book by a doctorate-level scholar for consumption by the general public, it is brilliant.

As one might expect with a book of this nature, the subject matter is fleeting. As Dr. Smethurst states in her preface, “…science moves quickly…” Though this is not a textbook, it encounters the same problem as most textbooks in that research and discovery move forward while the printed book remains unchanged.

My projection is that the half-life of this is about seven to ten years. After that, about half of the information will become less relevant as new discoveries push astrophysics forward. That said, this book is certainly not a wasted effort and the need to persevere with updated information is critical.

If this book were a second or third book by this author I would expect to see a more expansive book and more visually stimulating. Both Carl Sagan and Brian Cox have used television and print to ignite a passion for science in the minds of the public. Their books are filled with images that help the reader to see science as a living entity filled with wonder and adventure.

Dr. Becky uses imagery extensively on her YouTube channel so it is likely that we can expect future books to have a greater visual element.

Still, as a first book, coupled with her YouTube work, Dr. Smethurst has built an impressive bridge to reach out to the public. As an active researcher, she offers a unique opportunity for non-scholars to access scientific information from a knowledgeable source rather than the entertainment-based news media.

Dr. Rebecca Smethurst is the one to keep a telescopic eye on.

Dr. Becky’s Astrophysics Work

Understanding The Life and Times of a Galaxy

In the last 100 years, our ability to visualize the stars has vastly improved but the galaxies we see today have changed very little in the past 10,000 years. Changes in the shape and location of a galaxy take millions of years to occur so what astronomers see today isn’t that much different than what they could have seen thousands of years ago.

What astrophysicists do know is the relative age of a galaxy. When we image a galaxy that is ten million light-years away we are seeing how it looked ten million years ago. By using the relative age of a galaxy and the characteristics of that galaxy, astrophysicists can identify group traits of similar galaxies and begin to understand how galaxies develop and eventually die.

The work of Dr. Smethurst has been to increase our understanding of the role of a galaxy’s core black hole (supermassive black hole) in the development of a galaxy and of its ability to establish new generations of stars. The current theory is that as the galaxy matures the core supermassive black hole sucks much of the free hydrogen out of the galaxy. Without an adequate source of hydrogen, the fuel for the formation of new stars is depleted and the galaxy becomes inactive.

Dr. Smethurst’s Scholarly Astrophysics Linage

Dr. Smethurst’s advising faculty for her doctorate program was Dr. Chris Lintott. Since 2013, Dr. Lintott has been a co-presenter for the BBC’s enduring documentary astronomy television program, The Sky At Night and is a co-founder of Galaxy Zoo, an online crowdsourced project to engage the public in helping to categorize millions of galaxies for research purposes. Dr. Lintott’s advising faculty included the highly published and cited cosmologist Dr. Ofer Lahav.

Dr. Becky earned her Master’s degree in Physics with Astronomy at the University of Durham and her Doctorate degree in Astrophysics at the University of Oxford. Currently, she is a Junior Research Fellow at Christ Church College at Oxford University. Her focus is on studying galaxies and their interactions with their core supermassive black hole.

In 2014, [23 April 2014] Dr. Smethhurst was asked where she saw herself in five years. Her response was, “I’d look to reach the most amount of people as possible…to spread the word about the amazing things that people have no idea about.”

…to spread the word about the amazing things that people have no idea about…

Dr. Rebecca Smethurst – 23 April 2014

Now, five years later, Dr. Smethurst is achieving that goal through her new book, her YouTube channel, and her outreach work.

Dr. Becky Smethurst

Curriculum Vitae
Webpage

Dr. Becky on:

Twitter
SpaceTV
LinkedIn

Sample of co-authored published work:

Journalism Ethics: Interviewing the Reporter As a News Source

27 Tuesday Mar 2018

Posted by Paul Kiser in All Rights Reserved, Business, Communication, Crisis Management, Customer Relations, Donald Trump, Entertainment, Ethics, Generational, Government, History, Honor, Information Technology, Internet, Journalism, Language, Opinion, Politicians, Politics, Print Media, Public Image, Public Relations, Republic, Social Interactive Media (SIM), Social Media Relations, Technology, Traditional Media, United States, Website, Wordpress, Writing

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community relations, Facebook, investors, journalism standards, journalistic ethics, journalists, local news., local tv news, media companies, media organizations, Newspapers, PR, Public Relations, reporters, Standards

News organizations have not evolved as much as they have devolved over the last sixty years. Journalism ethics have suffered the greatest. The priority in news organizations has shifted from high journalistic standards to gaining market share. The news anchor or primary news host now use the reporter as hu’s* news source.

I can't match the anchor's name to any of the CNN faces online

CNN news anchor interview CNN reporter Matt Rivers

How Did We Get Here?

Originally, the news reporter job was to gather the facts, confirm the facts, and organize the facts into a story. The myth of Superman’s girlfriend getting the scoop and landing a Page One, Pulitzer Prize article wasn’t how it really happened.

Good journalism was the verification of the facts, careful research, and exposing lies. In the end, the reporter’s name was the byline, not the storyline. Reporters needed the attention to detail of an accountant, the interrogation skill of a great attorney, the ethics of a great judge, and the knowledge of a college professor, in addition to the ability to write a compelling story.

But when investors began buying up news organizations, money became the priority over journalism standards. Advancement was based who could attract a bigger audience. Women were brought into the newsroom, but the motivation was ratings, not equality. Money flowed to those that could produce shock and awe. The young, idealistic journalism graduate discovered that a reporter was underpaid, overworked, and disrespected.

And while the journalism standards fell, the news source wall went up. Organizations created ‘public relations’ experts to ‘control the message.’ Now a reporter is the person between the news organization looking for ratings and the news source that wants to be a shining star.

Corporate Public Relations Mastery of Orwellian Doublespeak

Not every company believes in lying to the public, but it does seem the bigger they are, the less responsive they are willing to be. The most recent major incident is Facebook’s initial response to the data of 50 million users being collected by conservatives connected to the Donald Trump campaign.

After the story broke on Saturday 17 March, Facebook ran silent for days before issuing any response. Journalists that attempted to obtain information and/or a response were ignored. Major headlines were running about the data breach and Facebook was on lockdown.

Corporate PR has made the company the least likely source of accurate, reliable, and/or truthful information. So now the reporter digs up whatever information they can and becomes the ‘expert.’ The news anchor often interviews the reporter as the sole news source because no one else will talk.

The problem with this is that the reporter can’t speak with authority. They are not privy to the inside information so they can only offer hu’s opinion. That changes journalism into gossip and guessing. No one can be sure of anything because no one knows the truth. That leaves it up to the individual to accept what they want to hear and reject what they don’t want to hear. That is never good for a democracy.

[*Hu’s is a gender neutral pronoun for his or her.]

First Day of Spring is Fake News

20 Tuesday Mar 2018

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cold, fake news, first day of Spring, northern hemisphere, Spring, tornados, Vernal Equinox, warm air, Weather, weather people, winter

Today at 9:15 am Pacific Daylight Time (PDT) the Sun will be directly over the equator. For this reason, the news media will relentlessly remind us that Spring is here. They will tell us it is the return of warm weather! Yea! But, don’t be fooled by their fake news.

Springtime in the Northern Hemisphere. Bah!

You Call This Spring?

The Vernal equinox may be the date that the Sun comes back over to our side of the equator, but let’s be real, warm weather doesn’t rush back the northern hemisphere. At least not to those over 35° north latitude. Some of us will be lucky to see our shadow on the first day of Spring. Forget about the stupid groundhog that never, ever is correct.

The northern hemisphere will continue to be smothered in cold air masses and bring snow down across much of the lower 48 states. (Don’t get smug Hawai’i. You can have snowstorms after the Vernal equinox, too. You just have to climb a really tall volcano to get to it.) The media calls them ‘Spring snowstorms’ as if that is supposed to make us feel better about them. News flash: It doesn’t.

And don’t get me started on those people who like to slip down a snow-covered slope while trying to stand on bent slats of fiberglass. They are all smiles when a new storm dumps more solid water in the mountains. After the third week in March, skiing and snowboarding should be done on ice and melting snow, as God intended. None of this ‘fresh powder’ crap.

Spring Reality Check

For the next three months, the axis tilt of the Earth will increasingly favor the Sun in the northern hemisphere. For those of us that are done with cold weather, we have to remember that warm and cold are like new lovers can’t get enough of each other.

As the lower latitudes of the northern hemisphere heat up, the cold air in the higher latitudes rushes down to embrace the warmth. Tornados in northern Florida are an indication that the Sun is heating up the northern hemisphere and the winter cold is rushing down to meet it. As we move from March to April to May to June, tornados will show up farther and farther north.

The Script

News media will still try to convince us that the weather significantly changes on 20 March. I’ve stolen an advance copy of the script that is to be used by local television weather people across the northern United States:

Weatherperson:

(Try to sound homey) Well, it looks like Spring is here, but we still have some Spring snowstorms hanging around for the next few days, weeks, or possibly months. These storms are Spring storms so the temperature will be one half a degree warmer than during the Winter. We should see only a trace of snow, up to two meters if your house is located within the area of snowfall. It will quickly melt off in May, so get out there and enjoy the Spring weather!

Could David Brooks Be Correct About Being Wrong?

05 Monday Mar 2018

Posted by Paul Kiser in Aging, All Rights Reserved, Communication, Crime, Ethics, Generational, Government, Government Regulation, Gun control, History, Journalism, Mass Shootings, Mental Health, parenting, Politicians, Politics, Print Media, racism, Religion, Respect, Second Amendment, Traditional Media, United States, US History, Violence in the Workplace

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Conservatives, David Brooks, GOP, Gun control, gun extremists, gun laws, gun lobby, NRA, Republicans, school shootings, Trumpsters

Damn him! Just when David Brooks seems to be defending a position on gun control that blames liberals for not being warm and fuzzy with gun extremists, he turns around and reconsiders his position. This is unacceptable! How can we establish a clear line in the sand when he says, “Maybe I’m wrong.” THE NERVE of that man!

David Brooks on Gun Control: Let Red Be Red

David Brooks has at least twice indicated that gun users should have a significant role in determining the parameters of gun ownership. Most recently he suggested that liberals should let the gun owners lead the discussion.

So if you want to stop school shootings it’s not enough to just vent and march. You have to let Red America lead the way, and to show respect to gun owners at every point.

David Brooks – 19 February

His position was to let gun extremists continue to do what they’ve been doing and maybe…maybe, someday they will let common sense return. For me, that position is a nonstarter. I know these gun extremists. They are from small towns like where I grew up. For at least 40 years they’ve been on a steady diet of “When guns are outlawed, only outlaws will have guns.” (I saw that bumper sticker on a truck in the 1970’s.)

Gun extremists have not been rational for decades. The constant statements that “they’re coming to git your guns” is oxygen to gun extremists. These are not gun owners, they are gun cultists. They have no business being part of a discussion about guns, let alone lead it.

He Said What??

But last Thursday David Brooks took a different perspective on the issue. He said:

Continued school shootings could be just the thing that persuades the mainstream that conservatism is vulgar and socially illegitimate, somewhere between smoking and segregationism.

David Brooks – 1 March

This is an understatement. Slaughtering seven-year-old children with an assault rifle should never be compared to smoking or segregationism.

However, his realization is something that our country hasn’t heard from conservatives in a long time. It is not likely to be shared by many gun extremists, but if it were, we would have the assault weapon ban reinstated in a matter of days.

The rest of the country is watching the trainwreck of conservatism. The lead engineers of Donald Trump, Mitch McConnel, and Paul Ryan are putting more power to the engine even as it falls off the trestle. The Trumpsters onboard are laughing and whooping with joy.

Conservatives have used a desperate tactic of building a coalition with racists, religious extremists, gun extremists, and corrupt people of wealth. An idea is growing among people of common sense. The question is not just asking how do we stop the madness. The question is how do make sure it never happens again. The answer to that question should have Trumpsters soiling their underwear. There is a cost to arrogance, and arrogance is only temporary.

My Diagnosis of David Brooks

I believe I know why David Brooks is able to consider different points of view on issues as divisive as gun control. First, he was born in Canada. (I’ll take a moment while most of you slap your forehead and say, “Of course!”)

Second, I believe that David Brooks has used,…please, hear me out,…I believe he has used LSD at some point in his life. Recently I read about a study where subjects were tested after they were given LSD and the results indicated that they were more open-minded.

So, my theory is that the combination of being born in Canada and taking LSD at some point can cause a conservative to consider issues from multiple viewpoints. Unfortunately, it is unlikely that our country has many conservative Canadians who have taken LSD.

Nobody said this would be easy.

(NOTE: David Brooks comments are published in the New York Times. Because this source uses a paywall to prevent sharing I have not linked to his full article per normal.)

Hiding Journalists Behind the Paywall

26 Monday Feb 2018

Posted by Paul Kiser in Branding, Business, Communication, Customer Relations, Ethics, History, Honor, Information Technology, Journalism, Management Practices, Print Media, Public Image, Public Relations, Respect, Social Interactive Media (SIM), Social Media Relations, Stock Market, Technology, Traditional Media, United States, US History, Website, Writing

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entertainment, investors, journalism, journalism standards, journalists, New York Times, newpapers, News media, news organizations, packaging news, paywall, paywalls, The Wall Street Journal, Washington Post

Several news organizations have blocked their website content behind paywalls. The New York Times, Wall Street Journal, and The Washington Post are noteworthy examples. Paywalls are an attempt to force the reader to pay a subscription to access the news articles of the day. The question is what kind of a journalist wants her or his work held captive from the public?

Paywall News Organizations: The Road to Irrelevance

Out of Sight, Out of Mind, and Irrelevant

The thinking of these organizations is that the value of the content behind the paywall will create a desire for the reader to open a wallet and pay them money. The problem with that theory is that information is not ‘owned’ by a news organization, it is only packaged. News is what happens in the world and is reported in the raw on Twitter, Facebook, and all the other free sources on the Internet.

What investor-owned news media attempts to do is make the reader pay for their packaging of the news, not the product itself, and in an age of the Internet, someone else can offer the same product in a different package for free.

For the writer or journalist that creates the packaging of the news, it means that the public can’t see her or his work…ever. If people can’t see your work, you become irrelevant. The best writer in the world risks becoming invisible when all his or her creative efforts are on a pay-to-read basis.

Even those who are willing to pay for the subscription can’t share an article with others when it is behind a paywall. The benefit of readers discussing a journalist’s work is limited to the subset of those who pay-to-read and in a ‘Share’ world, that is a critical shortfall.

Paying Journalists For Their Work Myth

The organizations that inflict a paywall on the reader and the journalists defend the decision by saying:

Someone has to pay for quality journalism!

But that is a lie. The truth is closer to the statement:

Our investors have to suck as much money out of the work of the journalists!

Note the list of news organizations and, according to Forbes magazine, who owns (as of June 2016) the controlling stake in them.

Behind Hard Paywall (all articles pay-to-read)

Wall Street Journal – Billionaires Rupert Murdoch and Lachian Murdoch
The Washington Post – Billionaire Jeff Bezos

Behind Soft Paywall (limited free views)

New York Times – Billionaire Carlos Slim Helu
Wired – Billionaire Donald Newhouse
The New Yorker– Billionaire Donald Newhouse

No Paywall

Bloomberg Businessweek – Billionaire Michael Bloomberg

The people who control these news organizations don’t need to find new ways to pay journalists. They are just using journalists for greed.

News As Entertainment

Journalism is a philanthropic duty. It is not created to generate profit for investors, it is created to provide information to citizens. The transition from journalism to entertainment is strictly about greed.

Few great journalists become wealthy, but great journalists become the keystone to a great society. The fall of our country can be traced, at least in part, to the fall of journalism. If journalism is about making money then journalists are just prostitutes of news.

An Indictment Against NPR Journalism Standards

22 Monday Jan 2018

Posted by Paul Kiser in Aging, Communication, Ethics, Generational, Government, Government Regulation, Higher Education, Honor, Journalism, Opinion, Politics, Pride, Print Media, Public Image, racism, Taxes, Traditional Media, Writing

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coal mining, Don Gonyea, Donald Trump, energy, entertainment, Ethics, journalism, journalism standards, journalists, Morning Edition, National Public Radio, News media, newsworthy, npr, Pennsylvania, soundbite, soundbites, Steve Innskeep

National Public Radio’s (NPR) Morning Edition is not alone in the race to lower journalism standards. It is; however, the latest example of how hard-hitting journalism has become a game of tossing softballs to ill-informed people for entertainment and soundbites.

Interview With a Trumpster

Friday morning (19 January 2018) Morning Edition’s Steve Inskeep and Don Gonyea were discussing Gonyea’s report on Donald Trump’s support in southwestern Pennsylvania. Included in his report was a soundbite of an interview with a Trump supporter using the name, Paul Walker:

Trump was not a politician. He did not come up through all the bullcrap and the handshakes and the elbow-rubbing. He came in. And I think it’s a direct approach. I like his twitters (ph). If you watch my Twitter account, I retweet just about everything that he puts out.

Gonyea then implied that people from the coal mining areas like Trump because they believe government regulation is taking away coal mining jobs. The next soundbite was of Republican State Senator Camera Bartolotta who explained the rationale behind Trumpster’s alleged “war on coal” sentiment:

…we have to fight for our jobs… Of course coal mining is different now. Of course you’re not going to need 2,000 coal miners in a coal mine. We’ve got automation. We’ve got machines. We’ve got, you know, better technology. But you know what? We still need coal.

As Gonyea ended his report, Steve Inskeep asked what seemed to be a prepared question for Gonyea:

…people on the left, …anytime we put Trump voters on the air. They ask – why keep interviewing Trump voters? They never change. They’re out of touch. Why? Why? Why?…Why talk to Trump voters?

Gonyea gave what seemed to be a prepared answer:

Well, first, we talk to voters of all kinds – of all stripes…As for the Trump voters, it’s important to know, A, if they’re still with him. But it’s good to hear how they talk about him and how that may change over time, if there are shifts. Is there strong support suddenly?…Also, in states where the vote’s very close, any movement among any voter group can make the difference.

The Indictment against NPR’s Morning Edition

Morning Edition violated basic journalism standards in the following ways:

Most of the information was based on opinion, not fact.

The man using the name, Paul Walker, expressed his opinion. State Senator Camera Bartolotta expressed her opinion of other people’s opinions.

Walker, said: “Trump’s not a politician.” FACT: Trump has run for political office many times. Trump has been a political figure for decades.

State Senator Bartolotta explained why Trump supporters feel they have to fight the government for coal mining jobs, then gave reasons why it wasn’t the government stealing coal mining jobs.

None of the opinions expressed were newsworthy.

These opinions are typical opinions of Trump supporters. The apparent news was that Trump supporters have the same opinions as they have always had. It is the classic dog bites man story.

Information was meaningless.

The entire story was based on uninformed and/or incorrect opinions. The story was not exposing the lack of facts by the people interviewed but instead legitimized inaccurate and/or uninformed opinion.

End Didn’t Justify the Story

The exchange between Inskeep and Gonyea seemed to be an attempt to justify poor journalism. Uniformed opinions are not news. They don’t add to the debate, and to focus on inaccurate opinion rather than fact leads people to believe that their opinion is valid regardless of how uninformed, racist, or inappropriate it is to be expressed. It encourages people to become more extremist in order to attract the attention of the media.

*_*_*_*_*_*_*_*_*_*_*_*_*_*_*_*_*_*_*_*_*_*_*_*_*_*_*_*_*_*_*_*_*_*_*_*_*

Trumpster Babble Shorthand

Babble #1 – “Trump’s a straight shooter” = He doesn’t research or listen to people, he just says the first thing to come into his head.

Babble #2 – “Trump speaks for the little guy.” = Trump says what uneducated racist is thinking.

Babble #3 – “We have to stop giving all our money to the government.” = I don’t want to pay for the privilege of living in the United States of America.

Babble #4 – “Trump is keeping people from coming to America and stealing our jobs.” = I’m racist so I can blame people of color for taking jobs I would never apply for because they’re beneath me, or far beyond my qualifications.

Babble #5 – “Trump’s not a politician” = He’s inexperienced.

Babble #6 – “We need jobs!” = We need jobs that pay lots of money to people in a small town with few skills and only a high school degree…or less.

12 Days in 1968

06 Saturday Jan 2018

Posted by Paul Kiser in 1968, Aging, Arts, Crime, Crisis Management, Education, Ethics, Generational, Government, Health, Higher Education, History, Honor, Panama, Photography, Politics, Pride, Print Media, Public Image, Public Relations, racism, Relationships, Religion, Respect, Science, Space, Technology, The Tipping Point, Traditional Media, Universities, US History, Women

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1968, Apollo 7, Apollo 8, Apollo missions, assassination, Black Panthers, Catholic Church, Civil Rights, Elections, Feminism, Florida Education Association, George Wallace, Humanae vitae, John F. Kennedy, Jr., Lyndon B. Johnson, Martin Luther King, Moon, Moon landing, North Korea, police, Pope Paul VI, President Richard Nixon, Protests, Richard M. Nixon, Riots, Robert Kennedy, sit-ins, teacher's strike, USS Pueblo, Vietnam War, Women's Rights

May 1968 – Student injured in France in clash with police

1968. Fifty years ago our country was in chaos. Only five years had passed since President John F. Kennedy had been assassinated. The man who became President, Lyndon B. Johnson, had accomplished amazing milestones in civil rights, protections for the elderly (Medicare and Medicaid) and had expanded programs in public broadcasting and the arts, but the country was torn apart by the war in Vietnam, and he had increased the number of U.S. troops in the war to over half a million.

The National Aeronautics and Space Administration (NASA) was still recovering from the fire in January of the previous year that killed three astronauts as they sat helplessly in the command module on the launch pad, and the Apollo program had yet to launch a manned mission with only two years left to honor President Kennedy’s goal.

At the start of the year, everything in the world seemed to be collapsing. The year would test our society’s threshold of endurance. These are twelve days that defined 1968. (Source: Wikipedia – 1968)

Captured crew of the USS Pueblo giving the finger to North Korea

January 23
- North Korea seized the USS Pueblo, creating an international incident that remained in the news for most of 1968. North Korea claimed the ship was spying on their country and violated its territorial waters. Its mission was to observe and gather intelligence and at the time of capture, the crew attempted to destroy classified information on the Pueblo, but only succeeded in destroying a small amount of the documents and equipment. One crewmember was killed by North Korean fire in the attempt to capture the boat. The crew was tortured and starved during the eleven months of imprisonment. They were released just before Christmas 1968. The USS Pueblo is still held in North Korea and is still a commissioned ship of the United States Navy.
February 13
- Civil rights disturbances occur at the University of Wisconsin–Madison and the University of North Carolina at Chapel Hill. This would be one of many protests, sit-ins, and riots, in the United States, England, France, Germany, and other countries over civil rights, the Vietnam war, and other social issues. Many of those involved in the year of civil disobedience would be injured or killed in clashes with law enforcement.
- The Florida Education Association (FEA) initiates a mass resignation of teachers to protest state funding of education. This is, in effect, the first statewide teachers’ strike in the United States.
- NET televises the very first episode of Mister Rogers’ Neighborhood.
March 16
- Vietnam War – My Lai Massacre: American troops kill scores of civilians. The story will first become public in November 1969 and will help undermine public support for the U.S. efforts in Vietnam.
- President Lyndon B. Johnson, the incumbent, narrowly won the first Democratic primary to a minor candidate on March 11, and U.S. Senator Robert F. Kennedy entered the race for the Democratic Party presidential nomination. President Johnson would end his campaign two weeks after Kennedy makes his announcement.
April 4
- Martin Luther King Jr. is assassinated at the Lorraine Motel in Memphis, Tennessee. Riots erupt in major American cities, lasting for several days afterward.
- A shootout between Black Panthers and Oakland police results in several arrests and deaths, including 16-year-old Panther Bobby Hutton.
- A double explosion in downtown Richmond, Indiana kills 41 and injures 150.
May 17
- The Catonsville Nine enter the Selective Service offices in Catonsville, Maryland, take dozens of selective service draft records, and burn them with napalm as a protest against the Vietnam War.
June 5
- U.S. presidential candidate Robert F. Kennedy is shot at the Ambassador Hotel in Los Angeles. Sirhan Sirhan is arrested. Kennedy dies from his injuries the next day.

Pope Paul VI: The man who brought the Church into couple’s beds

July 25
- Pope Paul VI publishes the encyclical entitled Humanae vitae, on birth control. This voided a church commissioned study (Pontifical Commission on Birth Control) that determined birth control to NOT be inherently evil, and that couples should decide for themselves about the use of birth control. The Pope’s decision inserted the church into a conflict that continues to this day.
August 20
- The Prague Spring of political liberalization ends, as 750,000 Warsaw Pact troops, 6,500 tanks, and 800 planes invade Czechoslovakia. It is dated as the biggest operation in Europe since WWII ended.
September 6
- 150 women (members of New York Radical Women) arrive in Atlantic City, NJ to protest against the Miss America Pageant, as exploitative of women. Led by activist and author Robin Morgan, it is one of the first large demonstrations of Second Wave Feminism as Women’s Liberation begins to gather much media attention.
October 11
- Apollo program: NASA launches Apollo 7, the first manned Apollo mission (Wally Schirra, Donn Eisele, Walter Cunningham). Mission goals include the first live television broadcast from orbit and testing the lunar module docking maneuver. The United States is back in space for the first time since the Apollo 1 disaster.
- In Panama, a military coup d’état, led by Col. Boris Martinez and Col. Omar Torrijos, overthrows the democratically elected (but highly controversial) government of President Arnulfo Arias. Within a year, Torrijos ousts Martinez and takes charge as de facto Head of Government in Panama.
November 5
- U.S. presidential election, 1968: Republican challenger Richard Nixon defeats the Democratic candidate, Vice President Hubert Humphrey, and American Independent Party candidate George C. Wallace. President Nixon would throw the country into a Constitutional crisis six years later and be forced to resign from office.
View of Earth from Apollo 8 as it orbited the Moon
December 24
- Apollo program: U.S. spacecraft Apollo 8 enters orbit around the Moon. Astronauts Frank Borman, Jim Lovell and William A. Anders become the first humans to see the far side of the Moon and planet Earth as a whole. Anders photographs Earthrise.

Trump Corrupt Public Relations: Using Business PR as the Model

05 Friday Jan 2018

Posted by Paul Kiser in Aging, Branding, Business, Communication, Customer Relations, Ethics, Generational, Government, History, Management Practices, Politics, Print Media, Public Image, Public Relations, Respect, Taxes, Traditional Media, US History, Women

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credibility, deceive, deception, disclosure, facts, misleading, PR, Press Secretary, Public Relations, Sarah Huckabee Sanders, truth, White House

Sarah Huckabee Sanders: White House Deception Secretary

The White House has a corrupt public relations strategy. On 19 December 2017, Sarah Huckabee Sanders stood before the nation and stated, “On the personal side, the president will likely take a big hit.” She’s talking about the tax cut for corporations and the mega-wealthy. Donald Trump even went farther to say that he’d be a “big loser.”

To be honest, I’m not sure if he was talking about himself or the tax plan.

Two days later, after trying to dodge a direct question about whether Donald Trump will personally benefit from the new tax plan passed by Congress, she said, “Look, the bottom line is that a lot of people are going to do really well with under this, the President is an American, and Americans are going to benefit…”

As the White House Press Secretary, Huckabee Sanders is known for her contradictory statements. She seems to have no ethical sense of honesty and factual disclosure. She is the model corporate public relations (PR) person.

Many corporations act as if they have no obligation of full disclosure. They seem to believe that full disclosure is contrary to their business interest. The concept of controlling information, never admitting a negative issue, and never taking responsibility are commonplace in the corporate public relations world. These corporations see the job of the PR person as a corporate cheerleader, not a provider of information.

Government is meant to serve the public and is required to give full disclosure; however, under the Trump administration, public relations is handled under the corporate PR model.

As with corporate PR, the strategy of Huckabee Sanders doesn’t have access to all the facts so that she can honestly say “I don’t know that to be a fact.” She references what other sources state rather than answer a direct question. She uses all the tactics of a corrupt approach to public relations that is designed to deflect and mislead questions and issues.

It is a self-destructive public relations strategy. It requires a constant stream of deception because the PR person has to continue to stay ahead of the discovery of the truth and expand the deception as facts come into public awareness. Eventually, it leads to the loss of all credibility and the PR person becomes the public fool that humiliates herself, and the organization she represents.

Telsa Powerwall Has Product-Killing Questions Unanswered

04 Thursday Jan 2018

Posted by Paul Kiser in About Reno, Branding, Business, Communication, Customer Relations, Customer Service, Ethics, Green, Honor, Management Practices, Print Media, Public Image, Public Relations, Respect, Science, solar, Technology, Traditional Media

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batteries, battery, battery cycle, battery lifespan, charge, cycle, discharge, Elon Musk, Fire, fire tests, Galaxy Note 7, journalists, lithium fire, lithium-ion, National Fire Protection Association, NFPA, power per kilowatt, Powerwall, punctured lithium battery, Reno Gazette-Journal, reporters attacked, safety, Samsung, SpaceX, Tesla

What is Tesla trying to hide about its Powerwall?

I have great respect for a person who pushes boundaries and engages in future-vision projects. We currently lack the great visionaries of the past who established our nations great growth in technology and commerce.

That said, I have no respect or love for someone who toys with great ideas in order to build up consumer and investor hopes for personal profit while remaining silent on the issues that may eventually kill the great idea.

Enter Elon Musk.

I have expressed my reservations about his idea to build a space program to go to Mars, and I have additional reservations about his Falcon Heavy booster that is scheduled to launch sometime later this month.

But it is Tesla’s ‘Powerwall‘ product that has gaping issues that seem to be ignored in all the hype and mystic of Elon Musk. Two issues have to do with lithium-type batteries and their limitations and dangers.

Fantasy Cycles?
Tesla has a ten-year warranty on their Powerwall system. That sounds great, but it is the same as saying if you leave raw fish on the counter at room temperature it will be safe to eat in a year.

There are rules in chemistry. Batteries are defined by these rules. Every battery has a limited lifespan even if it is not used. Batteries also have a limit to the number of discharge/charge cycles it can undergo before they are no longer effective in holding a charge.

Lithium-ion batteries are superior to other types of batteries because they hold more charge per kilogram and they can be recharged. This makes them a good choice for a home power application.

However, lithium-ion batteries begin to deteriorate the moment they have been built. They lose about 5% of their charge capacity per month, and even if they are never used the lifespan of a typical lithium-ion battery is two years.

According to one source, lithium-ion batteries in the Powerwall are limited to between 800 to 1000 discharge/charge cycles. Assuming the Powerwall undergoes only one cycle per day, its useful lifespan is less than three years. Considering that with both normal use, and the natural deterioration of the batteries in the Powerwall, it will fail in less than two years.

But they’re under warranty for ten years, so who cares?

The chemical limitations of the lithium-ion battery are a fact. If Tesla strategy is to deal with massive warranty claims, then both investors and customers should be made aware. If Tesla has come up with some miracle technology they need to explain how they have overcome the chemical limitations.

The danger is that Tesla is aware of the limitations and is preparing for an alternative strategy such as bankruptcy in three or four years after they have squeezed the profits out of the company. Without further explanation, an alternate business strategy is the most likely scenario.

Burn Baby Burn
There is a reason that the FAA required a ban on the Samsung Galaxy Note 7 tablets on commercial flights. Bad lithium-ion batteries.

Lithium-ion batteries can overheat and burn or explode under certain conditions. If punctured they can burst into a fire that cannot be stopped by normal fire suppression tactics. The only way to prevent a lithium-ion fire from doing severe damage to the materials around it is to have a non-burnable barrier that can withstand the heat of a lithium fire.

The Powerwall encased in a metal, temperature-regulated, weather-proof housing. To my knowledge, there have been two tests performed on the Powerwall and its casing. Both tests were performed by a trade organization known as the National Fire Protection Association (NFPA.) The NFPA is not a government, nor regulatory agency, and no information was found as regarding Tesla’s involvement in the design or limitations of the test.

One test performed a test of overheating one cell group to the point of failure. The fire did not spread to the other cells. The second test applied a steady flame to the exterior of the Powerwall. In that test, all cells overheated and failed, but the Powerwall did not explode, nor did the internal lithium fire breach the casing; however, the Powerwall was not mounted on, nor near any combustible material.

The Powerwall does include a system of heating and cooling to keep the batteries within the range required to prevent failure leading to a fire; however, I cannot find any test of a complete cooling system failure in a hot environment, other than the controlled test done by Tesla and the National Fire Protection Association (NFPA.)

I cannot find any testing as to the result of a puncture to the Powerwall. YouTube offers many videos on what happens when a lithium-ion battery is punctured. A puncture test of the Powerwall has not been released to the public, to my knowledge.

If the Powerwall does not have extensive testing in various environmental situations then it may be impossible to know how dangerous the Powerwall is to mount on or near a wall that is combustible.

To my knowledge, Tesla is silent on this issue. On their website, I can find no information as to these issues about lithium-ion batteries or the safety testing done on the Powerwall casing.

In fact, Telsa is extraordinary reactive to journalists and media. In 2015, Tesla security guards used their ATV to reportedly ram a vehicle with journalists from the Reno Gazette-Journal, smashed their vehicle window, and cut their seatbelt to remove them, throwing them to the ground.

The journalists were taking pictures of the Tesla Powerwall plant under construction in Nevada. According to the newspaper’s attorney, Tesla security guards demanded the camera equipment and held the journalists against their will, created an alternate story that the journalist attacked them, and held them until the sheriff’s department arrived.

Image of inside of Reno Gazette-Journal’s vehicle after encounter with Tesla security guard

The incident suggests that Tesla is extremely sensitive to any unmonitored, unbiased release of information about its Powerwall product. The question remains: Why?

A Failure of Communication

06 Tuesday Oct 2015

Posted by Paul Kiser in About Reno, Branding, Business, Communication, Crisis Management, Customer Relations, Customer Service, Education, Generational, Government, Higher Education, Information Technology, Internet, Management Practices, parenting, Print Media, Public Image, Public Relations, Social Interactive Media (SIM), Social Media Relations, Technology, Traditional Media, Universities, Website, Women

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CAS, charter schools, Communication, Coral Academy of Science, Education, elementary, emal, Facebook, Gulen movement, Gulen Schools, high school, Iman, Instagram, K-12, middle school, Nevada, Reno, Teaching

“What we got here is a failure to communicate“
Prison Warden in Cool Hand Luke

Organizations should use extreme caution in employing anyone over forty-five for handling public image and public relations. I fall into that bracket and I’ve been studying social media since 2007, but I only know enough to understand that most ‘professionals’ of the traditional media don’t have a clue when it comes to communicating information to people in this century.

Traditional media professionals reminisce about the glory days when the game was to be on good terms with the editor of the local newspapers, have drinks with the news directors of the local television stations, and talk shop with the other local public relations (PR) directors at the bigger companies. Those were the days when a phone call could land a big story for the local news that would launch a new product or service. Top management would pat the PR guy on the back (or on the butt if the person was female) and tell him or her what a great job they did.

Those days are over.

The Internet, Facebook, customer reviews, Twitter, Yelp, and a thousand other media channels severely wounded traditional media and the old ways are never coming back. Yet, talk to an old PR person and say that nothing has really changed. It’s all about who you know. Old PR people don’t have a clue at how silly they sound.

I was at a school board meeting for a public charter school last week where a self-professed ‘expert’ in public relations announced that she was at a conference and learned that people no longer used websites to obtain information. She said that parents of school-age children only paid attention to Facebook and Instagram.

Actual “Principal’s message” from current school website….written at least three years ago

It should be noted, and that the school’s website is one of the worst on the Internet, and that the school is known for its severe deficiency in communicating information to parents.

Public Communication 2015
As part of the out-of-touch generation, take my advice with a grain of sodium chloride, or whatever water retaining additive you choose, but here is what I have learned in the past eight years.

It is true that many people from different generations tend to engage in social media at varying levels; however, there is no one single media that can reach everyone regardless of their generation. Education level, social economic status, and language all play a role in where people gather information. To declare that there are one or two media sources that parents of school-age children rely on is arrogant at best, and more likely, ignorant.

Any organization’s strategy has to be to use every possible form of media delivery to reach the stakeholders. In the case of a school, information has to be delivered through student folders, phone call announcements, in-school announcements, school website, parent emails, mail, Public Service Announcements (PSA,) school’s Facebook page, etc. Information must also be repeated in order to reach people when they’re listening. A single Facebook post is like going to a street corner at 6:00 AM and yelling out information and then assuming that everyone who passes by that street corner that day will hear the message.

But just sending out the same message through all the channels is ineffective. Social media channels are best used as a ‘reminder’ or ‘alert’ forum with a link back to one source (e.g.; the school website.) Long posts on Facebook make the information less likely to be read both now and in the future. Short posts with a link to more information for those interested is the most efficient method of delivery.

The website is NOT dead. In fact, it is more vital than ever. A charter school’s website is an information source for those considering enrolling their children, a primary source for parents for detailed information, and it establishes the public image for the school. A Facebook page is vital, and if you have a brilliant administration, Twitter can be the inside source for parents who want to know the inside scoop of what is happening now, but the school website will always be the 24/7/365 place for vital information.

It will take a decade or more to weed out the old PR professionals who live in the past; however, it doesn’t take a sixteen-year-old to know when someone doesn’t understand how to communicate in this century. If the stakeholders say they are not being adequately informed, it’s obvious the organization has a problem.

This is Why (2015 vs the 2000’s)

19 Thursday Mar 2015

Posted by Paul Kiser in Aging, Business, College, Communication, Crisis Management, Education, Ethics, Generational, Government, Government Regulation, Health, Higher Education, History, Honor, Information Technology, Internet, Politics, Pride, Print Media, Privacy, Public Image, Public Relations, Religion, Respect, Science, Social Interactive Media (SIM), Social Media Relations, Space, Taxes, Technology, Traditional Media, Universities, US History

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2004 Tsunami, 9/11, Afghani, Amazon.com, Anthrax, Assault weapons ban, Conservatives, Election 2000, Facebook, Florida vote counting, George W. Bush, Global Financial Disaster, Global warming, Hurricane Katrina, Iraq, Mars, NASA, Opportunity, Pope John Paul II, President, President Barack Obama, Republicans, Rovers, Saddam Hussein, Smartphone, Space Shuttle Columbia, Spirit, Supreme Court, Texting, Twenty-ohs, Twitter, Virginia Tech Massacre, Wikipedia, YouTube

The 2000’s – The Defeat of America

Decade of Fear: Y2K, 9/11, WMD’s, Katrina, Banking Collapse, Unemployment, Global Warming

Population: 281.4 million
Gross Domestic Product (GDP) per capita: $44,492
Median Annual Income: $40,703
Life Expectancy: 76.8
Average Age at Marriage: Men 26.1, Women 23.9
% of pop. w/high school degree or higher: 80.4%
% of pop. w/college degree or higher: 24.4%

TWENTY OH’s
If the 1990’s were a seismic event of technological and social change, the twenty-oh’s is when the tsunami of change hit. Had nothing else happened but the advancement of the Internet, the changes by that alone would have drastically remade the world as we knew it; however, the twenty-oh’s were not content in merely redefining society and the way we communicate, the first decade of the new millennium was going to do an extreme makeover of all our expectations in life. Here are twenty things that made us say Oh!

Y2K, the disaster that never came (Jan. 2000)
Elections of 2000
1. Florida election fiasco (Nov./Dec. 2000)
2. Supreme Court appoints George W. Bush as President (Dec. 2000)
Attacks of September 11, 2001
Anthrax letters
Wars of Just Because
1. Afghanistan (2001-2014)
2. Iraq (2003-2011)
Rise of Smaller and Smarter Technology (Entire Decade)
1. Smartphone
2. Texting
Space Shuttle Columbia destroyed on reentry (Feb. 2003)
Mars Rovers bounce to successful landings and missions
1. Spirit (June 2003)
2. Opportunity (July 2003)
Saddam Hussein captured (Dec. 2003)
Assault weapon ban expires (Sept. 2004)
Online Wonders
1. Amazon.com
2. Facebook
3. Twitter
4. Google
5. YouTube
6. Wikipedia
Indian Ocean Earthquake/Tsunami (Dec. 2004)
Pope John Paul dies (Apr. 2005)
Global Warming
Hurricane Katrina (Aug. 2005)
Virginia Tech Massacre (Apr. 2007)
Global Economic Disaster (2007-08)
1. Financial giants collapse
2. Housing market collapses
3. Auto industry collapses
4. Massive unemployment
Price of gas soars, and falls….as a function of conservative politics
Barack Obama elected as President (Nov. 2008)
Nuclear weapons
1. Iraq
2. North Korea

The Twenty-oh’s began with the most bizarre Presidential election in American history, followed by the most shocking attack on American soil since Pearl Harbor, followed by two United States initiated wars that would be fought simultaneously, followed by the loss of the Space Shuttle and its crew on reentry to Earth, followed by an earthquake/tsunami that would kill almost a quarter of a million people in 14 countries in one day, followed by a massacre at Virginia Tech, followed by a near meltdown of our global financial system, followed by an African-American being elected as President.

THE GREAT CONSERVATIVE FAILURE
Despite all that happened, it was politics that defined the 2000’s. Keeping with the two-faced Reagan policy of “America Can’t” and money must be taken from the poor and given to the rich, President George Bush took the cost of running two wars off the books so that he could look like he was cutting government spending when he was, in fact, putting the government deeper in debt and running massive deficits.

Behind the scenes, a decade of conservative-driven deregulation in the financial industry created a bad debt bomb that exploded in 2007-08. Almost overnight, America’s economy was devastated by greed and a lack of common sense. People who saw the disaster coming took the attitude that everyone else was unethical, so why should I be the only good person? When the curtain fell on Wall Street, Republicans, who created the environment for the disaster, quietly stepped away and whistling as if they were unaware there was a problem.

Bush 43, was completely out of his league in dealing with the problem. To repair the damage to our economy would require taking actions that was would essentially prove that the Reagan doctrine was the cause of the disaster, and President Bush was not willing to take the necessary actions. Fortunately, Barack Obama had just been elected and, with Bush impotent in action, the 44th President stepped up and began to manage the crisis and establishing a plan of recovery.

The Republican caused disaster did not cause conservatives to humbly acknowledge their failure, but rather pushed them to further deny the facts. As the economy began recovering, conservatives began blaming Democrats for not making the recovery happen faster. As conservative predictions of Democratic policy failure began to be proven wrong, conservatives began raising absurd and meaningless issues to redirect people’s attention (e.g.; Obama was not an American, Obama was a Muslim, Obama had a secret plan to take everyone’s guns away, etc.)

Because the Reagan doctrine was based on white, 1950’s suburban thinking, the hate for President Obama came naturally to the white, male voter. Instead of a political correction for the failed Reagan agenda, conservatives became even more rabid and illogical. By the end of the decade America was heading for defeat at the hands of conservatives who had taken away American prosperity and were unwilling to accept any idea that didn’t match their failed version of the world.

NEXT: Epilogue

THE SERIES: The 1950’s The 1960’s The 1970’s The 1980’s The 1990’s

Nevada Middle School Shooting Made Worse By Absent and Inept Public Relations Management

04 Wednesday Dec 2013

Posted by Paul Kiser in About Reno, Communication, Crime, Crisis Management, Ethics, Government, Information Technology, Internet, Management Practices, Opinion, Print Media, Public Relations, Social Interactive Media (SIM), Social Media Relations, Traditional Media, Violence in the Workplace

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crisis, Crisis Management, guns, Nevada, Reno, School shooting, Sparks, Sparks Middle School, Washoe County School District, WCSD

On October 21st a 12 year-old Nevada boy brought a gun to his school, killed a teacher, shot two other students, then killed himself. The shooting left families devastated in a continuing saga of gun-related school incidents. Sadly, the crisis was intensified and prolonged by the failure of the local authorities to use standard and best practices in managing public relations. At times it seemed that there was a vacuum in media management. At other times it seemed that government officials from China had been employed to handle community relations.

Sparks Middle School – A tragedy made worse

In any crisis situation there is panic followed by confusion, rumors, and fear. The first goal is to resolve the immediate crisis. In most situations this will involve turning over control of the facilities and situation to law enforcement and other first responders.

However, the second goal of an organization in a crisis is to reduce the confusion, rumors, and fears. This process must start as quickly as possible, and sometimes it must be done before the crisis is under control by first responders.

In the Nevada incident, parents throughout the Reno community¹ were aware of an active shooter on a local school campus within minutes of the 7:15 AM shooting incident. There were 20 to 30 eyewitnesses when the teenager shot a teacher, who then reportedly went into the school and killed himself . It was all over within a few minutes.

(¹The shooting occurred in Sparks, Nevada, a suburb of Reno.)

In the first hours following the shooting some rumors persisted that police were looking for the suspect; however, it is likely that law enforcement on the scene knew within ten to fifteen minutes that shooter was dead. With the suspect dead, the priorities of the first responders were to render assistance to the wounded, secure the students and school, secure the crime scene, and gather information.

Children became the official source of the shooting

Children became the official information source of the shooting

At least eight different sources were quoted in the first few hours after the shooting. This would indicate that the Washoe County School District and the various law enforcement agencies responding did not select a skilled spokesperson to manage the post-shooting situation. At 7:42 AM, less than 30 minutes after the shooting, the Reno Gazette Journal reported the following:

A shooting had occurred at Sparks Middle School
A police spokesperson had confirmed that the shooter was ‘neutralized’
Police were looking for the suspect
The school was on lockdown
The students had been evacuated

It shouldn’t be a surprise that the information coming from the crime scene in the first hour of the incident will be in conflict; however, the role of the primary spokesperson is to rapidly identify rumors and incorrect facts and address them. Two hours after the shooting a press conference was held. This was the opportunity for local authorities to reduce anxiety, confusion, and fear by detailing critical information. By answering as many of the basic questions (who, what, where, when, why, how) as possible the public could be reassured that despite the tragedy, authorities knew what happened and had the situation under control. After the press conference the Reno Gazette Journal reported:

“Authorities released few details about a shooting at about 7:15 a.m. at Sparks Middle School during a 9:15 a.m. press conference.”

If the families of the dead and wounded had not been notified then it would not have been appropriate to release the names; however, authorities wouldn’t even confirm whether teachers or students had been shot. Students began reporting what happened to the media and with no cooperation from local authorities, the families were contacted. That is the symptom of absent or inept media management.

Forcing Children To Be Spokespeople
Within minutes after the shooting word spread, not just within the local community, but around the world. Instantly parents, grandparents, relatives, and friends of school-age children began asking questions. What school? Was anyone killed? How many were shot? Who was killed or injured? Was it over? Why did it happen? Is my child/grandchild safe?

By withholding the details the local authorities did not withhold the story they just lost management of it. Without an official source for information the witnesses, in this case, mostly children, became the official spokesperson. To make the blunders of the first day worse, suburban police and city officials refused to release the name of the shooter for three days, citing that his name did not appear on any ‘report.’

The Public’s Right To Know Not the Correct Issue
Local media was incensed by the stonewalling of the authorities to release the name; however, this was more than an issue of the public’s Right to Know. The stated reason by authorities to withhold the shooter’s name was to protect the family, the failure to release this information put more focus on the shooter’s family to confirm or deny the rumors that were rampant within the community.

A skilled spokesperson would have understood this and worked to ensure that the information was appropriately released while also urging the media to respect the family’s need to grieve.

Who Owns Information?
In the 20th century mass communication came with a catch. Access to information could be controlled. The public knew what the government, public relations staff, editors, and news directors wanted us to know. That changed with the Internet and Social Media. Information is fluid and it will flow through any conduit it can find. Information desired by the public will find the quickest path and anyone who believes they can stop the flow of it is only diverting it through another source. A spokesperson can and should be the quickest path for facts and information because it will reduce the fear, confusion and rumors.

The mishandling of the crisis in Nevada should serve as a lesson as to why a skilled, experienced crisis manager and spokesperson should be a part of every organization. No tragedy should be made worse by inept local authorities.

Nevada Newspaper Goes Behind the Wall…to Die

11 Friday May 2012

Posted by Paul Kiser in About Reno, Business, Communication, Customer Service, Employee Retention, Ethics, Generational, History, Human Resources, Information Technology, Internet, Print Media, Public Relations, Social Media Relations, Technology, Traditional Media, US History

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Newspapers, online, Reno Gazette-Journal, RGJ, Subscription fees

RGJ’s main bunker…entrance in Reno

The Reno Gazette-Journal (RGJ) recently decided to lock themselves behind a wall and it will cost you at least $12/month to see what they have hidden. Does anyone else see the problem with this business model?

Allow me to reconstruct the history of news media in America to understand why this is a death sentence to the RGJ.

In the 1800’s newspapers owned the information world

1700-1900
In the 1700’s, newspapers became the source of community news. These newspapers often portrayed a political view, but were THE source of information in a society where travel was limited and information scarce. Writers and editors often became key figures in the social and political structure as the gatekeepers of what would be printed.

Radio was faster, but newspapers were corporeal

1900’s
The invention of radio and television gave new options to the public on how they accessed news. The radio offered broadcast news that reached more people faster; however, newspapers remained the source of news because it existed in corporeal form. News transmitted on radio waves disappeared if a person wasn’t in front of the radio during the broadcast. Newspapers; however, almost always gave more a more in-depth account of the events.

Television came shortly after radio and added the exciting features of seeing the reporter and moving images of events; however, newspapers continued to be the best source of significant events.

CNN was to newspapers what Wal-Mart was to Mom & Pop stores

1980
CNN was the first real threat to newspapers. It offered news 24/7/365 and it often relayed events in progress. People no longer had to wait for a newspaper’s version that would come the next day. The newspaper still had the corporeal advantage because CNN would eventually move on to the other news while newspapers could be read anytime. Newspapers also still gave more in-depth reporting on local news issues.

1995
It wasn’t until the creation of the Internet that newspapers faced a challenge that would threaten their existence. The public use of the Internet stripped newspapers of almost every advantage they held. News was not only reported, it was discussed and people reacted in real-time. With the development of the Google search engine topics could be accessed and researched at any time anywhere there was Internet access. The news was no longer filtered and limited to what an editor thought people should know, but rather raw information reached individuals who made their own decisions on what was significant to them.

Reporters who spent years in college and thousands of dollars in tuition and books now found themselves competing against bloggers who had no editors to please. Reporters might get the story and accurately report it to their community but in a real-time world their information was just following up to what people already knew. Newspapers have adapted by presenting an online version of the information that will be in the next day’s paper and that has helped writers compete and be read; however, investors want profit and that is the heart of the dilemma.

The Reno Gazette-Journal has decided that they will create demand and increase revenue by limiting access. That is a rational position to take if you have a product that has significant value and demand, but newspapers and their value appeals to a diminishing demographic. Older white males are dying off at an incredibly rapid pace and newspapers have little demand or value to younger, non-white, non-male demographics. How does RGJ expect to gain new readers by charging for access who have free access to local online news through three Reno television news station’s webpages?

There is another problem with RGJ’s decision that may impact the quality of writing. A writer for RGJ has to accept that their audience will be extremely limited. Blogs will exist for decades and are be searchable to anyone in the world. An RGJ reporters work is locked away behind a wall forever. Who wants to dedicate their life to writing and have it unread? Over time writers will have to decide how much damage RGJ is doing to their career by locking their work behind a pay wall. Once the good writers are gone, what value will the Reno Gazette-Journal have to anyone, paying or otherwise?

Sandoval/Reid campaign money not a stimulus for Nevada

24 Wednesday Nov 2010

Posted by Paul Kiser in About Reno, Branding, Communication, Consulting, Ethics, Government, History, Honor, Management Practices, Politics, Pride, Print Media, Public Relations, Traditional Media

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Blogging, Blogs, Democrats, Governor, Management Practices, Nevada, New Business World, Newspapers, Politics, Public Image, Public Relations, Publicity, Republican, Republicans, Rory Reid, Sandoval

by Paul Kiser
USA PDT [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

Article first published as
Sandoval/Reid Campaign Money Not a Stimulus for Nevada
on Technorati

We endured relentless political ads on television and radio, but Nevada didn’t hit the jackpot in campaign dollars flowing into the State from the Governor’s race. Despite the fact that almost $3.8 million dollars was spent by the Sandoval for Governor Campaign in the months leading up to the election, 80% of the money was payable to recipients outside the State. Rory Reid’s campaign also spent a significant portion of its money to out-of-state firms with MSR Media Strategies, LLC in Fairfax, Virginia netting almost $2.8 million from the Reid campaign.

Sandoval Campaign Expenses
(Spreadsheet listing all campaign expenses through October 21, 2010)

In a detailed review of Governor-Elect Sandoval’s campaign reports, 63% ($2.4 million) of campaign expenses were made payable to Strategic Media Services, inc. in Washington, D.C. for advertising. While some may argue that money spent for advertising comes back to the State in the form of purchased television and radio air time and newspaper ads, one Nevada media consultant pointed out that most media outlets in Nevada are owned by out-of-state media corporations, so political ads that ran on many local stations were payable to non-Nevada interests. The one exception is the Intermountain West Communications Company that owns several television stations including in the western United States including KSNV-Las Vegas, KRNV-Reno, and KENV-Elko.

David Neal, President of Strategic Media Services, inc. (Sandoval’s leading campaign expenditure) and Kyle Osterhout, Partner of MSR Media Strategies, LLC (Rory Reid’s leading campaign expenditure) were not immediately available; however, two media experts with campaign related experience said that the standard fee for media agencies is 15% of the advertising purchase. In some cases a campaign may negotiate rebates from the media agency based on volume of business; however services such as the production of the ad are typically not included in the 15% fee.

The Las Vegas area did benefit from 19% (over $720,000) of the campaign funds with over $400,000 paid to political and media consultants. Almost half a million dollars went to the three Las Vegas firms of October, Inc., Autumn Productions, and Autumn EMedia. The latter two are subsidiaries of November, Inc.

The Reno, Lake Tahoe, and Carson Valley garnered only 1 percent (less than $30,000) from the Governor-Elect’s campaign and rural Nevada received less than $10,000.

NEXT: Where the money came from in Sandoval’s campaign

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Nevada Best Kept Secret: #1 in Crime

05 Friday Nov 2010

Posted by Paul Kiser in Branding, Business, Communication, Crime, Crisis Management, Ethics, Government, History, Politics, Pride, Print Media, Public Relations, Rotary, Taxes, Traditional Media, Travel, Violence in the Workplace, Women

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auto theft, Blogging, Blogs, crime rate, crime statistics, Employment, Executive Management, HR, Management Practices, Nevada, New Business World, Newspapers, Public Image, Public Relations, Publicity, rapes, robbery, Rotary

by Paul Kiser
USA PDT [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

Article first published as
Nevada #1 Crime Rate Not Acknowledged
on Technorati

On a late October morning a Wal-Mart employee was ‘disgruntled’ and he decides it’s time to take action. He smuggles a gun into the store and buys ammunition for it in the Sporting Goods department. He then goes to the restroom where he hides in the handicapped stall mulling his decision. He makes a final commitment to confront his bosses and leaves the restroom, straight toward the manager’s office. Once there he confronts the manager, the one he likes, and, at gunpoint, orders him to call two other managers to the office. When they arrive they find an angry man with a gun. At some point the three managers make a run for it and all three are shot. All three live, but their lives will never be the same.

Last week’s shooting of three managers in a Wal-Mart in Reno (Nevada, USA) should not be surprising in a State that has the worst crime rate in the United States. Nevada has been ranked as the Most Dangerous State for the last four years (2006-09) by Morgan Quitno’s (morganquitno.com) annual crime rate report.

Nevada’s Crime Story

Nevada ranks #1 in women being killed by men (1)
Nevada ranks #1 in stolen cars per capita (2)
Nevada ranks #1 in robbery per capita (2)
Nevada ranks in the top 10 for assaults per capita for the last 4 years (3)
Nevada ranks in the top 10 for forcible rape per capita for the last 4 years (3)

What is a surprise is the deafening silence about the State’s notorious ranking by local media. The top 50 hits of a Google search of ‘Nevada High Crime Rate News Media’ offer no mention of the issue among the State’s primary television and print media resources. It also was not an issue discussed in most of the major political contests this year despite the fact that Nevada’s #1 status in unemployment, foreclosures, and bankruptcies were all fodder for candidate mud-slinging.

It should be noted that Nevada’s crime rankings are not an artifact of the 2007-09 Recession. The State has been a leader in crime independent of the economic environment. It is unknown if Nevada’s out of control crime issues are effecting tourism because for over half a decade the State has experienced a steady decline in gaming revenues because of increased competition due to Indian gaming in California and other States. Any impact of Nevada’s high crime reputation would be masked by the larger trend; however, as there seems to be little awareness of the State’s crime issues, it is unlikely that it has had an impact…yet.

Nevada’s gaming industry would likely suffer more revenue losses if the crime woes were widely publicized and lower gaming revenues would have a trickle down effect on newspaper and television advertising revenue but, there is no evidence that the local media intentionally avoids the subject to risk offending their advertisers. Gaming also plays a significant role in Nevada politics but, there is no evidence that politicians avoid discussing the issue for fear of offending potential major contributors to their campaigns.

However, the lack of discussion seems to only be feeding the problem. If any effort is being made to turn around Nevada’s position as the Most Dangerous State it is being done without fanfare ….and without success.

NOTES:
(1) – Statistic for 2008 (from crimeinamerica.net)
(2) – Statistic for 2009 – #2 in 2005-08 (from disastercenter.com)
(3) – Statistic for 2006-09 (from disastercenter.com)

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The Vultures Start Circling on Election Day

03 Wednesday Nov 2010

Posted by Paul Kiser in Communication, Crisis Management, Ethics, Government, History, Honor, Politics, Pride, Print Media, Public Relations, Respect, Rotary, Traditional Media, US History

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Blogging, Blogs, Let Freedom Ring, Newspapers, Public Image, Republicans, Tea Party, USA Today

by Paul Kiser
USA PDT [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

Article first published as
Vote Brings Out the Vultures
on Technorati

Tuesday’s vote put the Republican Party back in charge of the House and significantly reduced the Democratic majority in the Senate. The polls prior to Tuesday had already signaled that the Democrats would face near historic losses and that news brought out the vultures (hawks is too nice a metaphor). A full-page ad in USA Today by Let Freedom Ring used the opportunity of a Democratic blood-bath to promote their fear-mongering agenda.

The unknown author(s) titled the ad with: “When will President Obama Accept Reality?” They use the recent incident of two printer bombs (not to be mistaken with any products sold by Hewlett-Packard) addressed to synagogues in Chicago to argue that we “..clearly remain under attack.”

The ad proclaims that they:

…will seek out candidates that a not afraid to praise and defend America. We will elect those who are not afraid to put a strong America first.

Who is the terrorist?

Clearly the fact that we did not respond with a nuclear bomb in Yemen last weekend has offended these people. I say these people because they seem to wish to remain unknown. Not only do they avoid listing any names in the advertisement, their website is absent of any responsible party. As typical with this type of propaganda, the people behind this effort don’t stand behind the statements. The anonymous statements have the same value to our country as gang graffiti on a dumpster.

However, this ad is a big win… for those who are responsible for shipping the printer bombs from Yemen last week. A handful of criminals who wanted to make a name for themselves could not hope for a better result from two failed bombs that never came close to a target. They got a full-page ad in USA Today and they didn’t have to pay a penny for it. They are now the toast of every other criminal out there who wishes people would pay attention to them.

Who is the real terrorist? The nameless person who made the bomb, or the nameless people who try to take an incident and use it to promote fear for their political agenda?

I know who has my vote.

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Starbucks is Re-Imagining the business…again

22 Friday Oct 2010

Posted by Paul Kiser in Branding, Business, Communication, Customer Relations, Customer Service, Information Technology, Internet, Management Practices, Passionate People, Print Media, Public Relations, Re-Imagine!, Relationships, Rotary, Social Interactive Media (SIM), Social Media Relations, Tom Peters, Traditional Media, Travel, Website, Women

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by Paul Kiser
USA PDT [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

This week Starbucks continued to add value to its stores and more Re-Imagining seems to be in the forecast. A few months ago Starbucks did the smart move of offering free WiFi for everyone (see article below) and on Wednesday they took it one step farther with a Digital Starbucks that features free web content if you sign on to their WiFi service while you’re in the store.

(Free WiFi at Starbucks)

Now when you use the free WiFi service in any Starbucks you can also read a digital version of the day’s Wall Street Journal, New York Times, or the USA Today. The New York Times requires software download of a reader, but the USA Today loads up its own reader and retains the exact look of the paper copy. The site also includes Yahoo! news and GOOD content.

In addition to news, the Digital Starbucks offers access to a selection of entertainment, wellness, business/career, and local online resources. There is also a page to access most of the functions found on the Starbucks website. It seems apparent that Starbucks has teamed with AT&T, the WSJ, NYT, USA Today, and several others to offer this value-added service. Recently all Starbucks stores received new labeled newspaper stands with the New York Times, Wall Street Journal, and USA Today in the top three shelves with the local paper given the bottom shelf. In my October tour of stores in Houston, Boston, Denver, and Reno I have seen more papers sold out than I have ever seen at a Starbucks store. Obviously the collaboration is a win-win.

A screen shot of the DG Wellness page

While some information has been sent out regarding the new online features most people have not caught on to the major remake of the log-in page and the new free media resources. That will change over time and I expect Starbucks will see a positive increase in store traffic as customers become aware of what they can access for free at their local store. I have already noticed high occupancy of the key ‘power’ tables (tables next to a power outlet) in almost every store I’ve visited since the free WiFi service started on July 1st.

Starbucks After Hours
The value-added virtual Starbucks is small change compared to what may be coming to some Starbucks locations. As reported in this Monday’s USA Today, the company has been testing wine and beer service at a Seattle location. The three-month remodel of a standard store resulted in a cafe-type look and feel, moving away from the glorified fast food feel of most coffee houses. The move is designed to generate more late day revenue when coffee sales die down. There is little doubt that local bars may find a Starbucks too much to compete with as it creates a middle ground for those like getting out in the evening, but seek a relaxed atmosphere free of loud music and single men on the hunt.

While I remained concerned that Starbucks is allowing accountants have too much say in store operations, I have to congratulate them on bringing value-added service and innovative ideas into the forefront. The winner is the customer … the only person that matters.

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Dear Business Person: It is 2010. Please update your brain.

17 Friday Sep 2010

Posted by Paul Kiser in Branding, Business, Communication, Customer Relations, Customer Service, Employee Retention, Government Regulation, History, Information Technology, Internet, Lessons of Life, Management Practices, Membership Recruitment, Membership Retention, Passionate People, Print Media, Public Relations, Re-Imagine!, Relationships, Rotary, Rotary@105, Social Interactive Media (SIM), Social Media Relations, The Tipping Point, Traditional Media, Website

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by Paul Kiser
USA PDT [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

Recently I listened to a presentation on how to network to increase referrals of potential customers. The speaker made her living by teaching people how to do this, so there is no doubt she knew her subject. Personally, I agree that face-to-face networking skills are critical if you are going to be in business, especially if you have direct customer contact.

However, she quoted statistics from a 2002 study done by the Chamber of Commerce on referral effectiveness based on the method of contact. 2002. That is where she lost me.

How far back is 2002? In 2002, the Department of Justice announced it was going to investigate Enron, the UN Security Council froze the assets of Osama bin Laden, Al-Qaeda, and the Taliban, the Winter Olympics were held in Salt Lake City, Utah, The US Secretary of Energy declared Yucca Mountain, Nevada to be a suitable nuclear waste depository, the Space Shuttle Columbia completed a mission to update the Hubble Space Telescope…it’s last before it would be destroyed on re-entry from it’s next mission in 2003, the United States led coalition invaded Afghanistan, A Beautiful Mind won Best Picture, United Airlines and WorldCom filed for bankruptcy, Congress approved a resolution to go to war with Iraq, and President George W. Bush created the Department of Homeland Security.

Columbia Space Shuttle Breakup in 2003

To some, it may seem like 2002 was yesterday, but when discussing a topic on how business referrals are made in 2010, quoting data from a single, eight year-old study makes me question the relevancy of any of the information provided. Note that the Internet was only eleven years old in 2002. The first Social Media site, Friendster was started in 2002. It wasn’t until 2003, that the more known sites of LinkedIn (May) and MySpace (August) were introduced. Facebook didn’t come on-line until February 2004, YouTube began a year later, and Twitter didn’t start until July 15, 2006.

The world of communication and business have changed dramatically in the past 36 months, let alone the changes over the past eight years. To discuss ‘networking’ from a perspective of the world in 2002 is to be in Denial* of the world of 2010. While ‘more experienced’ business people scoff at “these young people” and their Social Media, the reality is that referrals are being replaced by customer recommendations read off of blogs and other Internet sources. ‘Experienced’ business people can be angry, condescending, and ignorant all they want about the impact of Social Media on business…but it won’t change what has happened. Many people blame government regulation for business failures, but more businesses fail because of outdated business minds and practices than anything other cause and we are neck-deep in 2002 business thinking.

(*See Rotary@105: Grieving Change)

Face-to-face networking is important, but compare the number of face-to-face interactions/connections that a person can make in a day with the number of interactions/connections that can be made through blogs, LinkedIn, Facebook, and Twitter in an hour, and it becomes apparent that dismissing the power of Social Media makes a business person appear uninformed and outdated…sort of like a man who wears shorts, sandals…and black socks. That analogy may not make sense to some people, but then again, those people probably aren’t reading this blog…or any others.

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Rotary@105: Grieving Change

07 Tuesday Sep 2010

Posted by Paul Kiser in Book Review, Branding, Business, Club Leadership, Communication, Crisis Management, Customer Relations, Customer Service, Information Technology, Internet, Lessons of Life, Management Practices, Membership Recruitment, Membership Retention, Passionate People, Print Media, Public Relations, Random, Re-Imagine!, Relationships, Rotary, Rotary@105, Science, Social Interactive Media (SIM), Social Media Relations, The Tipping Point, Traditional Media, Website

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Acceptance, Anger, Bargaining, Blogging, Blogs, Book, Change, Club Members, Customer Loyalty, Denial, Depression, Elisabeth Kübler-Ross, Executive Management, Facebook, Grief, Grieving, Grieving Loss, History of Rotary, Internet, LinkedIn, Loss, Management Practices, Membership Recruitment, Membership Retention, New Business World, On Death and Dying, Paul Harris, Public Image, Public Relations, Publicity, Re-Imagine!, Rotarians, Rotary, Rotary Club, Rotary District 5190, Rotary International, Social Media, Tradition, Twitter, Value-added

by Paul Kiser
USA PDT [Twitter] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

On October 16th, our Rotary District (5190) will hold the second annual Public Relations (PR) seminar. It is a difficult topic because PR is a vital component to all aspects of Club operations, especially Membership recruitment and retention; however, for very ‘human’ reasons many members/clubs may not ready to listen to many of the key concepts because they are not ready to face the reality of the current situation.

To understand the resistance to the topic I need to refer to the 1969 book by Elisabeth Kübler-Ross, On Death and Dying and her model of the grieving process. Her book became a major work in the fields of psychology and counseling for decades and while many experts now reject the idea of ‘stages’ of grieving, her model serves to remind us that people are influenced by their emotional state and some information will not be easily accepted when change intersects with tradition.

On Death and Dying by Elisabeth Kübler-Ross

In the book, Kübler-Ross proposes that the grieving process involves five stages that help us recover from personal crisis back to a more balanced life where the incident or loss does not rule our lives and influence our decision-making. The stages are: 1) Denial, 2) Anger, 3) Bargaining, 4) Depression, and finally, 5) Acceptance.

So what is happening in Rotary that would cause a member or a club to be in crisis? Two issues come to mind.

Membership in Crisis
First, Rotary has been battling a significant membership issue for almost 15 years. For example, in 2005, Rotary Zone 23 (now re-zoned as Zone 25) had 568 clubs consisting of 33,921 members and five years later (2009) Zone 23 consisted of 33,304 members in 588 clubs. While the number of clubs had increased by 20, total membership had decreased by over 600 people. This is only about a two percent loss over five years; however, the problem is that, 1) this has been a consistent trend for most of the last 15 years, and 2) every Rotary International President for the last nine years has pushed for increased membership as part of the key programs for his year.

The facts are simple: Rotary is bleeding membership and clubs are getting smaller (in Zone 23, an average of 3 members smaller over five years.) In seven years Rotary has brought in 1.2 million members…and lost 1.2 million members. Membership in North America, and many other western countries is on the decline. If current trends continue, over the next 15 to 20 years many community Rotary clubs will shrink until they are no longer relevant and then disband. Many small clubs are already facing this problem today and have less than five years to solve their membership crisis.

A New Business World
The second issue is external to the Rotary club. Business and communication is undergoing a rapid change and all the rules are changing. The Internet and, in particular, Social Media have challenged how business operates in a world where one person can be heard by millions, and if that person is talking about your product or service you have to be plugged in and listening or be lost in ignorance of what your customers and potential customers know about you. This new world demands personal involvement, yet many people (especially older business people) don’t want to be forced to participate in Social Media tools that put them and their company up for public scrutiny. There is a growing division between older professionals that tend to reject Social Media tools and younger professionals that tend to accept them. Guess in which category most Rotarians fit?

Action Obstructed by Grieving
Public Relations offers potential solutions to both issues. By becoming aware of the Club’s public image (how non-members perceive Rotary) the members can adapt their PR plan to maximize the value of the club projects and programs to help non-members understand the purpose and scope of Rotary. Members can also be aware of behaviors and information that reinforce negative stereotypes that non-members may have about Rotary, then avoid situations that might damage the reputation of the club. PR can also help members understand and adapt to the Social Media tools and use them to the best advantage for the club…and their business.

The problem is that discussion of these solutions is premature when someone is grieving. It is akin to telling the man who just lost his wife that, “there are plenty of fish in the ocean.” The combination of scrambling to understand a new business environment while facing a slow bleed of Rotary club members has many Rotarians in the one of the stages of grieving.

For some it is the first stage: Denial:

Stages of Coping with Loss

“There is no membership crisis. The world is the same today as it always has been. Our club is fine, we’ve been around for decades and we will continue to be here for decades to come.”

For others it is Anger:

“This is our club! We don’t need to change, if someone wants to belong to our club they need to change to our way of doing things! Don’t tell me what to do, I’ve been around a lot longer than you! Most of our members aren’t even on Facebook!”

For some it is Bargaining:

“We need QUALITY members, not more members. What help are we going to get to make these changes? How do you know this will work? How do I know this is not just a waste of time?”

And for some it is Depression:

“….”

Of all of the stages, a club should fear depression the most. Apathy and membership are never good combinations; however, for some members who are overwhelmed by change, the depression over the issues will open the door for them to quietly leave Rotary. In some cases, a member who is entrenched in tradition may not be able to accept change and leaving Rotary is the only option, but hopefully we can be aware that grieving change is part of the process and present the message in a way that will help members to the final stage of grieving, Acceptance.

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How Rotary can…must…will plug into Social Media

28 Wednesday Jul 2010

Posted by Paul Kiser in Branding, Club Leadership, Communication, Customer Relations, Customer Service, Information Technology, Internet, Management Practices, Membership Recruitment, Membership Retention, Passionate People, Print Media, Public Relations, Re-Imagine!, Rotary, Rotary@105, Social Interactive Media (SIM), Social Media Relations, Tom Peters, Traditional Media, Website

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by Paul Kiser
USA PDT [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Social Media (sO-shul mE-dE-ah) – 1) any Internet function that allows user comment or input, 2) interconnected Internet tools that promote participation in the sharing of ideas, concepts, and information between users or members, 3) a type of interactive communication on the Internet that bypasses the non-interactive, one-way, broadcast-type communication of traditional media (e.g.; newspaper, magazine, radio, television, books, etc.) 4) an evil plot devised by mostly young people who seek to destroy traditional media, end all privacy, and rule the world by talking to each other.

Paul Kiser

Rotary is not an organization that reacts quickly to change. The parent organization meets only once every three years to discuss and propose major policy changes and even then the meeting consists of senior representatives (Past District Governors) from each Rotary District. Rotary clubs themselves often consist of members that disproportionately represents males over 50, (of which I am one,) and that group is not normally known for its adaptation skills in changing environments. In many ways, Rotary is the poster child for rigidity, rules, and tradition.

The problem is that we don’t live in a world that rewards the slow or unadaptive. We have moved into a period of rapid change that is similar to the Crusades ‘convert or die’ philosophy and nowhere is this more obvious than in the world of Social Media. Never before have we seen a key function of our world, namely communication, advance in such a short time period. We now live in the Peter Drucker and Tom Peters world of Ready, Fire, Aim!

Consider the revolution of computers. From the introduction of personal computers from 1975 to 1985, the personal computer at home and in the office was a novelty. It was an interesting device, but limited in its usefulness. By 1985, the personal computer was starting to become a staple in business and by 1995, the computer was firmly entrenched into our everyday lives. It took approximately 20 years for computers to go from ‘a toy’ to staple of life.

Compare the computer revolution to the Social Media revolution. Just over six years ago Facebook didn’t exist. Just over four years ago Twitter didn’t exist. In the past three years the way we communicate has so drastically changed that email is considered on par with snail mail by most people under 30 years old.

Social Media Revolution

(What’s changed? See the Social Media Revolution Video)

So what does this mean for a world-wide service organization like Rotary? Change. Change like our organization has never experienced in its 105 years. But it will be good change…for most of us.

Open Discussion of Issues
The Social Media revolution is characterized by open discussion of ideas and concepts. Over the next 18 months we should expect to see more members who are passionate about Rotary writing personal blogs. These individual blogs will not be sanitized messages approved by Rotary International, but personal viewpoints (like this one) discussing current issues at the Club, District, and RI levels. Sometimes the ideas and opinions expressed will be uplifting, sometimes awkward and/or uncomfortable, and sometimes they will just be wrong. The point is that there will be discussion of Rotary…good…bad…or both, and we should expect it.

The leadership of Rotary, from Club Presidents to the RI President, can either pretend it is not happening and hope it will go away, or they can decide to participate. My vote is participation. A District Governor may serve her or his District for a year and speak once at every club, but a blog is forever and is accessible to everyone in the world. Wise input from knowledgeable leaders can help promote positive discussions, and discourage inappropriate discussions. The worst thing to do is to allow a single Rotarian to create misguided impressions of Rotary by not correcting or responding to incorrect statements.

This must be done with care, as we are all aware that in the 1980’s Rotary International (RI) took a stand against a California club that allowed women to join, thus beginning a fight that ended up in the U.S. Supreme Court where RI ended up on the wrong end of the law.

Still, we do have key principles that must be protected as was the case in 2006-07. A California club began promoting a project to buy special ammo clips for U.S. soldiers at war in Iraq and Afghanistan and was pedaling this program to other clubs. Clearly, this was a violation of Rotary’s peaceful mission to serve and of RI’s Constitution. Such violations of our principles must be addressed and corrected by the leadership of Rotary.

Rotary leadership must take care in participating, but they should not only comment, they should write their own blogs. A more open discussion of Rotary related issues will serve to make our organization stronger and will help guide the leadership to address true member issues, not just what filters up through the Chain of Command.

Better Communications – Smaller Chunks, Targeted Audience
In the 1960’s a newsletter was vital information that couldn’t be accessed anywhere else. As copy machines in the 1970’s and 80’s got better the quality of the newsletters got better. The spread of color inkjet printers (HP made a killing on color ink) of the 1990’s brought newsletters to the height of their glory and anybody and everybody put out newsletters about anything. Today, a newsletter is only slightly higher on the value scale than junk mail. The problem is that few people have time to spend 15 minutes reading it and much of the information is not of interest to the reader. In addition, the quality of the editing and design of a weekly club newsletter goes from professional grade to…well, not so much. Often the editor is a volunteer who is passionate about the club, but may or may not agree with the current priorities of the club leadership.

Enter Facebook and Twitter. Most clubs I’ve been involved in regarding incorporating Facebook or Twitter into club communications have included this statement, “But most of our club members don’t use Facebook.” If there is a defining remark about the state of a club’s recruitment situation, that is it. Over 500 million people use Facebook and Rotary clubs don’t think it is relevant because their current members don’t use it. If your membership is not using the most current methods of communication, that should tell you why people in the real world see Rotary and your club as out-of-date and out of touch.

Facebook and Twitter provide information in small readable chunks. No one has to read all 10,000 words in the newsletter to get the information they need, they just read what is of interest to them and they read it in a format that gives it to them when they are ready to read it. Those that don’t use Facebook or Twitter will find that they know less and less about what is going on in the world around them and ignorance is not a Rotary value. The club that doesn’t have an active website and Facebook Fan Page within 12 months will most likely be the club that is consistently struggling to maintain membership. It that simple.

Fortunately, I know that Rotary clubs will adapt to the new Social Media whether anyone wants it or not. They will adapt because those clubs that don’t will waste away, while those that embrace Social Media will begin to see new, younger, smarter members fill in the ranks. It’s the way change works according to Darwin.

Paul Harris began Rotary to make connections with other people. Paul Harris would have loved Social Media.

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Physics in 2010: The more we understand, the less we know

27 Tuesday Jul 2010

Posted by Paul Kiser in Book Review, Higher Education, History, Lessons of Life, Passionate People, Print Media, Random, Relationships, Science

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by Paul Kiser
USA PDT [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

Several years ago I decided to update my limited knowledge of physics. I took my high school physics class in the early 1970’s and it was taught by a man who probably learned physics 20 years before he taught me, using a textbook that was a least 10 years old. Needless to say, I was out-of-date before my crash course in 21st Century physics.

I read Brian Greene’s book, The Elegant Universe, and his follow-up book, The Fabric of the Cosmos. I found that even though Greene’s did an excellent job of writing for the common person, my brain would still hurt while trying to grasp the concepts of String Theory, Special Relativity, and General Relativity.

The Elegant Universe by Brian Greene

Some of the things I’ve learned:

The Speed and Time Connection
Speed and time are connected and they have an inverse relationship. The faster a person, let’s call him ‘Bob’ goes, the slower time flows in relation to an observer, let’s call her ‘Audrey’. It’s important to note that 1) Bob or Audrey won’t see the change in the passage of time unless Bob returns to Audrey and, 2) the time difference isn’t noticeable until Bob gets near light speed (670 million miles per hour.) If Bob took a quick one hour trip at 99% of the speed of light he would find that upon his return Audrey will have spent 54 days waiting for him. I would advise that you just accept this concept because it’s the explanation that will make the brain hurt.

The Speed and Mass/Energy Connection
This is where things get interesting. Mass has a relationship with speed. The faster an object moves, the more mass it has, but like the time/speed relationship, it isn’t really noticeable until you get near light speed. The important thing to note is that mass grows to infinity as the object reaches light speed, which means it would take and infinite amount of energy to make the object go faster than the speed of light, which is not possible. Thus an object can’t go faster than light speed.

Here is what I find most interesting. Everything is in motion..the Earth is revolving and orbiting the Sun, the Sun is orbiting the Milky Way Galaxy, all the galaxies are in motion, etc., therefore, everything we can see, feel, and detect (i.e., everything that has mass) is traveling at a speed. If we could figure out the absolute vector and velocity for an object and send it in an opposite vector perfectly matching its forward velocity (i.e.; decelerate it) the object would drop to zero speed. Would that mean that it would lose all its mass and that time (for the object) would pass at an infinitely fast rate?

Gravity and Space
This is where things get fuzzy. Imagine a movie screen. Now imagine the movie screen is invisible unless light hits it. Now imagine that instead of the light reflecting off of the screen surface, the light causes the material of the screen to compress and concentrate in the areas where light hits it and the material reacts the strongest to the brighter the light. A flashlight would cause some compression, but a laser pointer light would cause a higher compression. Still with me?

The universe is made of an invisible, undetectable material that reacts to energy and mass. The greater the mass the more the fabric of space concentrates (gravity) causing a deformation in space/time that influences the path of other objects of mass and can influence the path of even electromagnetic energy, like light. Gravity is a component of the fabric of space/time and yet we, as of yet, cannot determine what gravity is in a physical sense. We can see the result of gravity, but we still really don’t know gravity.

Matter, Mass, and Strings
Scientists can no longer perform experiments on the elemental matter of which everything is made. It is just too small. Atoms are giants in the new world of physics. Protons and neutrons are made of quarks and quarks and electrons are made of vibrating strings that exist in multiple time/space dimensions. Experimental scientists have had to give way to mathematicians who are able to sort out this micro-micro world, often by mathematically proving what the strings can’t be, based on what we already know.

It is unsettling for many that we have gone beyond easy experiments and analogies to understand this bizarre new world, but the simple fact is that unless you want to become a scholarly mathematician and learn all the proofs and formulas, you have to accept the work of those who are capable of seeing reality through numbers as easily as we see the fly on the fruit. If it makes you feel any better, most of us don’t how to perform brain surgery, and yet we accept a professional neurosurgeon understands what he or she is doing when they perform brain surgery. Physics reached the level of brain surgery in the 1960’s and now they have gone way beyond it.

What’s Next?
I don’t know what we will be able to do once the secrets of String Theory are fully understood. Once we understood Relativity we realized that we could make a bomb that was more devastating than we every had imagined possible. We also learned we could create new elements out of other elements. I suspect that String Theory will open new opportunities that will again go beyond our imagination, both wonderful and terrible. For now, I just marvel at the fact that everything consists of little strings of energy, including the hands and the connected mind writing this, as well as the eyes that read it. Amazing.

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Epic Fail: Media/PR ‘Experts’ don’t get Twitter

13 Tuesday Jul 2010

Posted by Paul Kiser in Branding, Communication, Customer Relations, Customer Service, Ethics, Information Technology, Internet, Lessons of Life, Management Practices, Passionate People, Print Media, Public Relations, Re-Imagine!, Relationships, Rotary, SEO, Social Interactive Media (SIM), Social Media Relations, The Tipping Point, Traditional Media

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Blogs, Customer Loyalty, Epic Fail, Facebook, LinkedIn, Management Practices, Marketing, Media, New Business World, PR, Public Image, Public Relations, Publicity, Re-Imagine!, Rotary, Sales, sell, Selling, Social Media, Social Networking, Twitter, Value-added

by Paul Kiser
USA PDT [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

“I just don’t see a way to monetize it” – Local PR Company Owner

Paul Kiser

Some of my best friends are Media/Public Relations (PR)/Marketing Experts…okay, maybe not my best friends, but I do have several people I consider friends who have been/are major players in the PR industry in their market and almost all of them either reject Twitter or are mystified by it. The three questions/comments I hear most from my PR friends are as follows:

How do you have time to do it?
I don’t see how to monetize Twitter.
I just don’t get it

The first question requires that a person accept that Twitter can be something of value to their (or their client’s) business. Unfortunately, many ‘experienced’ business people have a misconception of what Twitter is (or is not,) so they are already under the presumption of guilt on the charge the Twitter is a waste of time. They have to be convinced that it has value, thus deserving it merits their ‘time’. But for many ‘seasoned’ PR types the only way they will accept Twitter as worth their time is if it has an immediate dollar return, which leads to the second comment.

The fact is that Twitter a communication tool leads the experienced Media/PR person to fall back to the concept that it can be used for advertising/spam purposes and when Social Media users respond by unfriending/unfollowing them, they decide that Twitter is a waste of time. All their training and experience tells them that Social Media is a billboard that if they can just find the right ‘trick’ then Twitter can be used to manipulate the public to buy whatever they (or their client) is selling. That is what they know and thus it leads to the third comment, that they just don’t get it.

Twitter is a new variety of the PR Cherry

Twitter is not a spam tool. The idea that you can make revenue directly from Social Media demonstrates a lack of understanding of the environment. It would be like trying to add spam to someone’s personal email. People would not accept their personal message being overshadowed by spam for Sam’s Plumbing and it would be annoying to the receiver. Spam/advertising (all advertising is spam) is an affront to people’s intelligence and when people can turn it off they do, and that means Twitter has no value to many ‘experienced’ Media/PR people.

The failing is in the concept of trying to ‘sell’. Any reputable business does not need to ‘sell’ their product or service. I’ll say that again. Any reputable business does NOT need to sell their product or service. What they need to do is educate the public on their product or service and why it will improve their life. Educating is not selling. Selling assumes that you can manipulate people to buy whatever you’re selling. Selling is a function of greed and greed is unethical.

The Social Media environment exposes selling and rejects it, but it loves educating. Social Media is a learning environment and the PR professional that doesn’t understand that will not understand Twitter. This opens the door for those who can reject the old ideas of PR and accept a new strategy of service/product management.

Meanwhile, we should create a new Social Media tool for those who love to sell. They can all join it and try to sell to each other. Maybe we can call in ‘Spinster’?

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King of Anything: Sara Bareilles song reflects Social Media vs Traditional Media attitudes

12 Monday Jul 2010

Posted by Paul Kiser in Branding, Communication, Customer Relations, Customer Service, Information Technology, Internet, Lessons of Life, Management Practices, Passionate People, Print Media, Public Relations, Relationships, Rotary, Social Interactive Media (SIM), Social Media Relations, Traditional Media

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by Paul Kiser
USA PDT [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

It’s interesting to me how a song can make my day. Today I listened to a new song by Sara Bareilles called, ‘King of Anything‘ and it makes me smile every time I hear it. The song went on sale and the video was released late last month. I have downloaded the song (legally, on iTunes) and watched the video several times and I am enjoying both even though my song count is nearing an obsession.

(see the K ing of Anything video here)

Part of my attraction to the song is the music. It is an upbeat tune that sounds whimsical even though the lyrics are more serious. The chorus of the song is:

Sara Bareilles upcoming cd Kaleidoscope Heart

“Who cares if you disagree?
You are not me.
Who made you King of Anything?
So you dare tell me who to be,
who died and made you King of Anything?”

In Ms. Bareilles description of the song on Wikipedia, she says, “‘King of Anything’ is sort of a ‘f**k you’ song,” which it is, but I find a lot more in the song that relates to what Social Media has been saying to Traditional Media for over a decade.

Traditional Media (television, radio, books, magazines, etc.) have been ruled by editors and producers. They have sat on the throne of their own making deciding what we should see, hear, and read. Directors and editors have played the role of spoon-feeding the public the information they see fit and controlling the message. Usually their efforts have been an honorable attempt to provide information to the public, but more recently their have been efforts to intentionally influence the hearts and minds of the public with manipulated news through FOX news and via personalities like Rush Limbaugh.

Social Media has quietly become the force that has been giving each person the option to decide for themselves. We can talk, build groups of like-minded friends/followers, research, read first-hand reports, and explore the knowledge and experience of millions of other individuals. Social Media has challenged Traditional Media by asking, “Who made you King of anything?” The result has been a collapse of the house of cards that Traditional Media has built. Advertising and sales revenues have been dropping across the board as people now question the usefulness of media that is controlled by a few, and almost always behind the curve in information and trends.

Single released in May 2010

But back to the song. Sara Bareilles has a great line near the end where she says, “Let me hold your crown, babe.” While I fully understand the meaning (the middle finger is involved,) I’ll suggest that in Social Media we all hold the crown … and nobody needs to wear it to be heard. Traditional Media is dead. Long live the King!

(Sara Bareilles website)

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The shock of the McChrystal story: Story is over before the article is published

24 Thursday Jun 2010

Posted by Paul Kiser in 2020 Enterprise Technologies, Communication, Crisis Management, Ethics, Human Resources, Internet, Lessons of Life, Management Practices, Print Media, Public Relations, Rotary, Social Interactive Media (SIM), Traditional Media

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by Paul Kiser [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser - CEO 2020 Enterprise Technologies

Today is an amazing day! It may not seem that different to some people, but they just don’t realize what today signifies in the world of social and traditional media. Still, not clear? Think about this:

General Stanley McChrystal

Monday, June 21 – Reports surface that President Obama is angry about an article that would be appearing in Rolling Stones magazine. The article has several remarks by General Stanley McChrystal that were derogatory in nature about several people in the Administration. It is announced that McChrystal has been ordered to appear in person at the White House for Wednesday’s staff meeting, normally done via a secure video transmission.
Tuesday, June 22 – Thousands of articles, blogs, and news stories on television and radio discuss the article, the General and what should be done. All this happens while the General is in transit to Washington, D.C.
Wednesday, June 23 – General McChrystal reports to the White House, his resignation is accepted and it is announced that General David Petraeus will assume his command.
Thursday, June 24 – Continued discussion around the world about the article, the General, and President Obama’s solution to the issue. A Google search of the terms ‘McChrystal runaway general Obama’ nets 464,000 hits (many refer to another situation in October 2009) and the same terms appearing in blogs nets 92,000 hits.

So why does this make today an amazing day? The article that is the cause of bringing down the US Commander of the war in Afghanistan, the President making a swift, major change in his top military administrative staff, and has been the subject of discussion around the world for days…isn’t published in print until tomorrow.

But that isn’t even the best part! The best part is that no one is amazed by this bizarre situation. We have become so accustomed to the Internet trumping print media that no one sees the significance of the reaction to a news story superseding the news story actually being published.

What does it mean?
There is no better example of what has happened in the worlds of Social and Traditional Media than the events of this week. Print media used to ‘be’ the news but now print media is only a historical account of news. It is impossible for print media to have any impact on the world because it is too slow. Yes, television and radio were leaders in promoting the story; however, it was the Internet that provided the mechanism for so many ‘civilians’ to react to the story. The story was discussed in blogs, on Facebook, and on Twitter…all in real-time, not on a news cycle.

For the business person it is simple. If you think that Social Media is a waste of time and that it has no ROI (return on investment) for your company then know that your business could be dead before you even know why. If you are not plugged in and aware then you are flying blind in a world that quietly watches you and everything you do. The Google search will give your customer access to the good, the bad, and the ugly about you.

Think about this: a very powerful and successful military man was brought down by one reporter through some inappropriate remarks. In this situation he worked for a major publication, but it could have been a blogger with a video and the impact would have been the same. Social Media is not about how much time it will take out of your day, nor is it about the return on your investment. It is about your survival.

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3rd From Sol

~ Learn from before. Live now. Look ahead.

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