The White House has a corrupt public relations strategy. On 19 December 2017, Sarah Huckabee Sanders stood before the nation and stated, “On the personal side, the president will likely take a big hit.” She’s talking about the tax cut for corporations and the mega-wealthy. Donald Trump even went farther to say that he’d be a “big loser.”
To be honest, I’m not sure if he was talking about himself or the tax plan.
Two days later, after trying to dodge a direct question about whether Donald Trump will personally benefit from the new tax plan passed by Congress, she said, “Look, the bottom line is that a lot of people are going to do really well with under this, the President is an American, and Americans are going to benefit…”
As the White House Press Secretary, Huckabee Sanders is known for her contradictory statements. She seems to have no ethical sense of honesty and factual disclosure. She is the model corporate public relations (PR) person.
Many corporations act as if they have no obligation of full disclosure. They seem to believe that full disclosure is contrary to their business interest. The concept of controlling information, never admitting a negative issue, and never taking responsibility are commonplace in the corporate public relations world. These corporations see the job of the PR person as a corporate cheerleader, not a provider of information.
Government is meant to serve the public and is required to give full disclosure; however, under the Trump administration, public relations is handled under the corporate PR model.
As with corporate PR, the strategy of Huckabee Sanders doesn’t have access to all the facts so that she can honestly say “I don’t know that to be a fact.” She references what other sources state rather than answer a direct question. She uses all the tactics of a corrupt approach to public relations that is designed to deflect and mislead questions and issues.
It is a self-destructive public relations strategy. It requires a constant stream of deception because the PR person has to continue to stay ahead of the discovery of the truth and expand the deception as facts come into public awareness. Eventually, it leads to the loss of all credibility and the PR person becomes the public fool that humiliates herself, and the organization she represents.