Here’s a question for you to ponder.
Would Social Interactive Media (SIM) be where it is today if women hadn’t put their stamp of approval by becoming active users?
I’m not talking about numbers, because 60% of Facebook users are women, so it’s obvious that they have had an important impact in the volume of users, but I’m talking about legitimizing it for everyone else. I don’t want to get into stereotyping, but as George Clooney’s character in Up In the Air said, “It’s faster.”
Consider that, with the exception of having sex, most men need a reason for becoming involved in an activity. Men don’t shopping; they go to a store to purchase. A man may say that he plays golf just for the enjoyment of the game, but don’t let anyone kid you, a man’s golf score can make or break his day.
Women, by contrast, don’t need to have a reason to go to the store or play golf. They can find pleasure in just doing the activity. For a woman, life doesn’t need justification to be enjoyed.
Now look at the Social Media arena. I often find that men are the most phobic when it comes to participating in Social Media. They mistrust and fear it. Often the comment is, “I just don’t understand what the purpose is!” And there lies the stereotyped gender difference. Men need a reason (and they tend to leave their participles dangling.)
Women don’t need a reason. The format of sharing information and ideas is in their comfort zone and that’s all they need. Women are accustomed to be judged by others, so they don’t fear being judged online. Women are also better self-monitors, so they know how to control their emotions when they post and tweet.
I believe that it was the acceptance of Social Media by women that pushed it into the mainstream. Now, men are just trying to keep up…and trying to find a justification, a ‘reason’, to explain why participation in Social Media is important….hmmm…how’s that working out for us, guys?
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