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Daily Archives: April 1, 2010

Who Uses Facebook, Twitter, MySpace, & LinkedIn?

01 Thursday Apr 2010

Posted by Paul Kiser in Information Technology, Management Practices, Public Relations, Rotary, Social Interactive Media (SIM)

≈ 5 Comments

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Age Differences, Facebook, Gender Differences, LinkedIn, MySpace, Social Media, Twitter

Paul Kiser - CEO of Enterprise Technologies, inc.

by Paul Kiser [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

People are surprised to learn that the fastest growing group on Facebook is women over 55; however, that demographic is still a small group compared to the younger age groups.  Only 16% of Facebook users (women and men combined) are over 55, so while women over 55 may be the fasted growing group, it fails to tell the whole story.

Yesterday I used Google Ad Services to look at the current statistics for Facebook, Twitter, MySpace, and LinkedIn.  It is important to understand that the Social Media arena is a constantly changing, but there are trends that have developed and are shaping our understanding of who is using the media.  When considering this information please remember this does not tell us who is NOT using the Social Media tools.  Anecdotally we can surmise that the older a person is, the more likely that they are limited or non-users of Social Media, but I have no facts to support that conclusion.

Facebook Visitors 1Q 2010

In terms of users, Facebook still reigns supreme in the world of social media.  Worldwide there are 490 million users. Twitter and MySpace each currently have 80 million and LinkedIn has 41 million.  There is no doubt that many people belong to and/or use more than one Social Media platform; however, to my knowledge there are no statistics that can precisely measure duplicate users.

MySpace Visitors 1Q 2010

MySpace was a pioneer of the Social Media and it established the standard for most of the other web-based membership groups; however, it has undergone a series of scandals of misuse by some members and it has a reputation of being used primarily by young (underage users) which have driven people away.  MySpace is the only one of the four researched Social Media platforms that is losing users.  In the past year MySpace has dropped from slightly over 20 million visitors per day to about 13 million. Not the direction that they would like to go.

Another Discussion  about Facebook & Twitter

Women tend to use the Social Media more with LinkedIn having a tie of Male and Female users.  On Facebook and Twitter women account for 60% of the users, and on MySpace they account for 66% of the users.  The fact that women tend to use the Social Media more than men may tell us a lot about gender differences in behavior and attitudes towards the use of Social Media.

MySpace Age Groupings

Age differences among the four Social Media platforms have specific patterns that indicate some of the most interesting demographics.  In general terms, MySpace dominates the under 17 crowd with 34% of all users in that age group.  It would seem that a rite of adulthood is to end your MySpace account, which may be why 18-24 year olds have distanced themselves from the service.

Facebook Age Groupings

Twitter Age Groupings

Facebook, Twitter, and LinkedIn all have an older following than MySpace with Twitter users peaking in the 35 to 44-year-old range and 46% of the Facebook users in the 35 to 54-year-old range.  While the difference is not dramatic, Facebook users are slightly older than Twitter users, but both have over 70% of their users in the 25 to 64-year-old range.

LinkedIn Age Groupings

LinkedIn is unique in the distribution of the age groups with an almost perfect ‘Bell Curve’.  Considered to be the Social Media platform for business, it reflects a majority (56%) of 35 to 54 year olds as members, with another (33%) evenly spread on either side of the majority group.  The next age groups on either side of that are also evenly divided at 4% each.

Social Media Stats 1st Q 2010

Social Media is still in a transformational phase. With each passing month the users are redefining the significance of the new communication forms. With new applications and new uses for the multiple platforms being invented on a daily basis, the people who traditionally have been resources of Public Relations and Marketing are racing to understand what is relevant and what is not. In addition to business concerns like Public Relations and Marketing, experts in fields like Social Psychology, Human Communication, and even Information Technology are scrambling to grasp what all this means.

What we know about Social Media is that it is not going away, nor is it a fad. We also know that Social Media is becoming a force in informing and influencing people with speed that has never been experienced before.  It is macro-communication that occurs with micro-interactions. Much as the collective neurons in the human brain can influence our mood, the collective individuals in social networks are influencing the attitudes and awareness of a mass of people who often act or react based upon the knowledge gained through their Social Media group.

Those that engage in the tools of Social Media and learn the appropriate use of the tools will have a marketing advantage over those who shun it out of ignorance. Tools like Facebook, Twitter, and LinkedIn are even changing the way people manage and can be managed in an organization as they bypass all controls used by the Chain of Command leaving authority figures irrelevant unless they take part in the dialogue with those that have been empowered with a new voice.

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What Social Media tool do you use?

(polls)

Gibbons Announces Prison Voucher Program

01 Thursday Apr 2010

Posted by Paul Kiser in Fiction, Random

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April Fool's Day

Carson City, NV April 1, 2010
Unassociated Press

Governor Jim Gibbons announced a new budget reform plan and said he will call a Special Session to push through a Prison Voucher program that will give each prisoner $35,000 to be incarcerated at the prison of his or her choice.  The Governor said, “We spend between $30,000 and $40,000 per year for each prisoner in this State, so I just split the difference.”

When asked for clarification the Governor deferred to his newly appointed Chief of Staff, Roxy Jones who explained that this will be similar to a school voucher program.  Prisoners will be allowed to choose a prison and a voucher will be sent to that prison allocating $35,000 for the room, board and all related care of the prisoner.  When Jones was asked what qualifies as a prison she responded, “Gee, if you media people don’t know what a prison is I’m not going to be tricked into telling you!”

Governor Gibbons Press Secretary, Bambi Smith, then stepped up to say, “We are here today to talk about Governor Gibbons plan to fix the State budget problems, not answer questions about meaningless details.”   Smith was then asked if a prisoner used the money to stay at a private prison she responded, “Of course!  Private enterprise is always the best solution.”

When asked if that meant anyone could rent a warehouse and call it a prison, Jones said, “That is the free enterprise system, but remember, the prisoner gets to choose, so the prison will need to be attractive enough to make prisoner want to stay there.”   Jones was then asked if that meant a gaming property could define a section of its rooms as a prison and she deferred that question to the Governor’s Budget Director Heidi Ledger.  Ledger said, “We have had a problem in this State with falling gaming revenue, and while our thought was to have church-run private prisons, it would solve the gaming revenue and prison budget issues to have gaming properties convert some or all of their rooms for the prison voucher program.”

Jones stressed that the government is unnecessary in a free market and we need to start using private enterprise to replace government as it has been done in many other countries.  When asked if Somalia is one of those example countries Jones replied, “Exactly!”

Nevada to be Pronounced Correctly

01 Thursday Apr 2010

Posted by Paul Kiser in Fiction, Random

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Carson City, NV April 1, 2010
Unassociated Press

Nevada Tourism Chief Brian Douglas announced that effective today Nevada would be pronounced ‘ne-va-da’ and not ‘ne-va-duh’.  Douglas said that the Spanish pronunciation is recognized worldwide and the local pronunciation is simply wrong.  Douglas went on to say, “We spend way too much time trying to teach the rest of the world how to say Nevada incorrectly and it just makes us look stupid.”

Governor Jim Gibbons was not available for comment because he was at a press conference; however, his spokesperson, Bambi Smith said that the Governor had not been made aware of the decision to change the pronunciation to ‘ne-va-da’, but she didn’t she didn’t see it as much of an issue as the Governor didn’t spend much time in that State.

The impact of the change is not widely understood as there is apparently no legal ramifications regardless how the State’s name is pronounced.  Douglas did say that his staff would be using the correct, Spanish ‘ne-va-da’ in all verbal communications and that training sessions would be held on the correct pronunciation of Nevada, Moana (mo-na), and Harrahs (ha-raz).

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