Leaving Rotary

20 Monday Dec 2010

Posted by Paul Kiser in Ethics, Honor, Membership Recruitment, Membership Retention, Public Relations, Re-Imagine!, Rotary, Rotary@105

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Membership Recruitment, Membership Retention, Paul Harris, Re-Imagine!, Rotary, Rotary Club

by Paul Kiser
USA PDT [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

Last week I offered my thoughts about Re-Imagining Rotary. That was the first part of what I wanted to say.

Early in 2010 I wrote an article about ‘Dissatisfiers.’ The point of the article was to suggest that before a decision to make a significant life change (switch to a competitor, quit a job, or leave an organization, etc.) a person has typically will have experienced a series of negative events with the company or organization that sets the stage for them to make that decision. In the end, the reason for making a change is about the series of dissatisfiers, not a single event.

I now have arrived at that place with Rotary. While the final decision to leave Rotary was reached in the last week or so, the stage has been set for me to leave for some time. The final reason is simple. Rotary no longer offers the satisfaction it once did and that is largely due to an ongoing series of smaller, but significant, dissatisfying experiences.

However, I still have great admiration for Rotary and many of the great people who are a part of this organization. The concept of Rotary is a brilliant one. It is place where business professionals from all trades and industries can meet, share ideas, and help to build better communities by donating their vocational skills. It is an organization that we sorely needed in a world that has become increasing motivated by selfish and unethical desires.

Rotary is an organization with the most crystal clear guiding principles of any organization I have ever known. The Four-Way Test is a standard that brings morality to any situation or person. The Test is simple:

First, is it the truth
Second, is it fair to all concerned
Third, will it build goodwill and better friendships
Fourth, will it be beneficial to all concerned

We would have no need for government oversight of any business endeavor if the legal standard was the Four-Way Test. To be certain, not every Rotarian, including those in a leadership position, abides by the Four-Way Test everyday. It is a difficult, and somewhat unnatural, philosophy to maintain. But just the attempt brings honor to those who try.

What I discovered in Rotary was that many of those who were members were among the best of the best in the business world. If the founder of Rotary, Paul Harris, were alive today I would love the opportunity to introduce him to some of the people who served as great examples of what it now means to be a Rotarian. I would find people like Mike Hix who was President of the Rotary Club of Sparks, (Nevada, USA,) the year I was inducted. Mr. Harris would be well pleased with Mike and what he has done for his club, his community, and his Zone.

There are thousands of examples of great Rotarians who have made the world a better place and are working hard to keep Rotary relevant in a rapidly evolving new world of business and I am honored I have had the opportunity to work beside just a few of them in the last 9 1/2 years.

But Rotary faces a huge challenge in the next few years. Because of Rotary’s close attachment to the business world, the organization is mired in same traditions of hierarchical structures and slow responsiveness to change that currently plague many American industries. Younger professionals typically ignore and/or bypass most of the traditional business concepts of leadership and organizational structure that restrict change, which is why many young professionals find Rotary outdated. That is why Rotary’s future lies in its ability to adjust to the expectations of younger professionals.

Can Rotary overcome challenges it faces? It will because it has to, and I will cheer on those who make it happen. Thank you to Rotary and to those who cheered me on for most of this last decade.

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Re-Imagining Rotary

16 Thursday Dec 2010

Posted by Paul Kiser in Club Leadership, Membership Recruitment, Membership Retention, Public Relations, Re-Imagine!, Rotary, Rotary@105, Tom Peters, Website

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Club Members, Public Image, Public Relations, Rotarians, Rotary, Rotary Club, Rotary District 5190, Rotary International, Tom Peters

by Paul Kiser
USA PDT [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

In 2003, Tom Peters wrote Re-Imagine! Business Excellence in a Disruptive Age. In that book, Mr. Peters takes a visionary look at business and our culture that confronts the traditional…and remarkably stupid concepts of the modern working world. His words have foretold many of the new realities we see unfolding around us.

Recently I have had to face up to some hard realities about Rotary. Rotary is a great organization, but the organization is being held back by an old skin that needs to be shed. Rotary’s membership issues cannot be solved unless RI’s President Ray Klinginsmith’s suggestion of ‘keep what works and drop what doesn’t,’ is absorbed into the organization’s DNA. It’s time we Re-Imagined Rotary, so I will offer up my view of what I would change about Rotary to re-vitalize the organization from bottom to top.

Rotary International (RI)
Club Members should be RI members. Currently Clubs are members of RI, but the Rotarians in the clubs are not. I’m sure there is a rational legal reason for the wall of separation and I know the history, but there is a negative symbol created by the divide between Rotarians and the parent organization.

Council on Legislation (CoL) should be abolished and organizational changes taken directly to Clubs. Currently the Council on Legislation meets once every three years. In a world of rapid change and flattening of hierarchical structure, the CoL is a dinosaur. A significant problem with the CoL is that to be a representative you must be a Past District Governor, and while we have some very smart and forward-thinking Past District Governors, we also have some Past District Governors who see themselves as Cardinal’s in the Church of Traditional Thinking. Change needs to come from the Clubs and a handful of amendments could be presented to the clubs on a monthly basis for voting via the Internet. Discussions for and against the amendments could be made via linked blogs.

Decentralize most of RI. Face-to-face contact is valuable, but often an organization’s headquarters develops a ‘bunker mentality’ which does not serve in the best interest of the whole. VoIP phones, the Internet and webinars can bring people around the world together as well as people in cubicles, in fact, often the Internet tools do a better job in creating an environment of sharing ideas.

Every RI employee has to be a Club member. I don’t know if this is currently required or not, but my feeling is that the paid staff of RI can serve the organization of better if they see Rotary from the viewpoint of being a Club member.

Zone and District
Eliminate the PDG monopoly. Rotary has a wealth of knowledgeable people but all the significant discussions and decisions are made behind doors labeled, “Past District Governors ONLY.” It is not a system of decision-making that brings all the talent to the table. Some of my best friends are PDG’s and I have great admiration for what all of them have contributed to the organization; however, when tackling a problem such as years of declining membership, the people who have dedicated themselves to Rotary and have been rewarded with significant prestige of office, may not be the best people to address why others don’t ‘get’ Rotary.

All Zone and District Leaders must write blogs. Rotary is great in sending out emails and finding people to speak at meetings, but the organization is still in the dark ages when it comes to communicating. Emails just fill up the Inbox and get buried among all the other emails. The concept of ‘just-in-time’ information is not well understood in Rotary. Blogs put information that is Google searchable and readily available when someone needs it. Blogs can offer information, ask questions, or begin a discussion. Blogs allow each club to absorb the information at their own pace.

Zone and District Leaders are consultants, not Lords. This really isn’t a problem for most Zone and District Leaders because most of them approach their position as a consultant for the organization; however, we still have a few leaders who are insulted when some insolent Rotarian suggests a different concept or idea from their own. I have a list of them in our District, and I know I’m on their list.

District Conference and Assembly to be held on the same weekend. It is such a basic idea to increase participation, give respect to the member’s time, and improve the value of both functions that it shouldn’t be an issue, yet it is vehemently opposed by some Past District Governors.

Clubs
No Club to be chartered without a website. Today, no business or non-profit is taken seriously as a legitimate organization unless they have a website. Any club that wishes to be chartered should start with a website for the provisional club to answer questions, inform, and create methods of contact with the organizers of the club. Once a club is formed the website becomes the 24/7/365 presence for the club. It is so basic to survival it has to be mandatory.

Club member immersion in Social Media. Rotary has always been about creating connections between people and Social Media is the greatest tool ever invented to do exactly that. It is not about one Social Media savvy member creating a Facebook page, but about all members logging in and using the page. All committee meetings, announcements, social events, and projects should be posted on a Facebook page by the person in charge of that activity. The fear that many of our members have about Social Media is a telling indicator of how quickly Rotary is falling out of the real world.

Absolute adherence to the no religion and no politics policy established in the Constitution. Rotary is an organization of business professionals and that should be our public image. Unfortunately, some clubs have a public image of being a sub-organization of a certain religion or a certain political view. If people want to join a church or a political party they can and will, but Rotary is not a place for members to further their personal religious or political beliefs.

A greater focus on Vocational development. Rotary should be a place where smart business people get smarter. Incorporating business seminars into to Club meetings and District Conferences should be standard practice. Rotarians can and should be experts in the latest technology, management and business practices. Some clubs do this, many do not.

Clubs must have a significant focus on the inclusion of family members. Our organization tends to ignore business professionals with children because we have so many members without children. Many Club social activities don’t involve ‘kid and/or teen-friendly’ activities. The status quo is a great way to keep Rotary’s membership in decline.

Club members must be interconnected with other Area clubs. In any community all Rotary clubs should offer a united and coordinated front. I think Rotary is getting better about creating connections between clubs, but this connection should go deeper than just the Club Presidents. Every club member should recognize that they are part of a larger force in their community that includes all Rotary clubs. Good natured competition is great, but petty rivalries between local clubs should be dealt with immediately by District and Area Leadership.

Do or Die Time
I am absolutely convinced that Rotary driving towards a cliff. We either have to make a major change in direction or we will go off the cliff. We are being eaten alive by a monster that is consuming our will to change. We either confront the monster or we die.

Rotary played a major role in my life for the last 9 1/2 years and I have come to appreciate the beauty that arose out of a simple concept of business professionals joining forces for good. I have a profound respect for what Paul Harris created with this simple concept but I fear that he would be very anxious about the fact that Rotary has failed to attract young professionals in most clubs. For Paul Harris and the good of all Rotarians, Rotary must change. It is time to Re-Imagine Rotary and shed the old skin that encumbers the organization.

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Nevada Best Kept Secret: #1 in Crime

05 Friday Nov 2010

Posted by Paul Kiser in Branding, Business, Communication, Crime, Crisis Management, Ethics, Government, History, Politics, Pride, Print Media, Public Relations, Rotary, Taxes, Traditional Media, Travel, Violence in the Workplace, Women

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auto theft, Blogging, Blogs, crime rate, crime statistics, Employment, Executive Management, HR, Management Practices, Nevada, New Business World, Newspapers, Public Image, Public Relations, Publicity, rapes, robbery, Rotary

by Paul Kiser
USA PDT [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

Article first published as
Nevada #1 Crime Rate Not Acknowledged
on Technorati

On a late October morning a Wal-Mart employee was ‘disgruntled’ and he decides it’s time to take action. He smuggles a gun into the store and buys ammunition for it in the Sporting Goods department. He then goes to the restroom where he hides in the handicapped stall mulling his decision. He makes a final commitment to confront his bosses and leaves the restroom, straight toward the manager’s office. Once there he confronts the manager, the one he likes, and, at gunpoint, orders him to call two other managers to the office. When they arrive they find an angry man with a gun. At some point the three managers make a run for it and all three are shot. All three live, but their lives will never be the same.

Last week’s shooting of three managers in a Wal-Mart in Reno (Nevada, USA) should not be surprising in a State that has the worst crime rate in the United States. Nevada has been ranked as the Most Dangerous State for the last four years (2006-09) by Morgan Quitno’s (morganquitno.com) annual crime rate report.

Nevada’s Crime Story

Nevada ranks #1 in women being killed by men (1)
Nevada ranks #1 in stolen cars per capita (2)
Nevada ranks #1 in robbery per capita (2)
Nevada ranks in the top 10 for assaults per capita for the last 4 years (3)
Nevada ranks in the top 10 for forcible rape per capita for the last 4 years (3)

What is a surprise is the deafening silence about the State’s notorious ranking by local media. The top 50 hits of a Google search of ‘Nevada High Crime Rate News Media’ offer no mention of the issue among the State’s primary television and print media resources. It also was not an issue discussed in most of the major political contests this year despite the fact that Nevada’s #1 status in unemployment, foreclosures, and bankruptcies were all fodder for candidate mud-slinging.

It should be noted that Nevada’s crime rankings are not an artifact of the 2007-09 Recession. The State has been a leader in crime independent of the economic environment. It is unknown if Nevada’s out of control crime issues are effecting tourism because for over half a decade the State has experienced a steady decline in gaming revenues because of increased competition due to Indian gaming in California and other States. Any impact of Nevada’s high crime reputation would be masked by the larger trend; however, as there seems to be little awareness of the State’s crime issues, it is unlikely that it has had an impact…yet.

Nevada’s gaming industry would likely suffer more revenue losses if the crime woes were widely publicized and lower gaming revenues would have a trickle down effect on newspaper and television advertising revenue but, there is no evidence that the local media intentionally avoids the subject to risk offending their advertisers. Gaming also plays a significant role in Nevada politics but, there is no evidence that politicians avoid discussing the issue for fear of offending potential major contributors to their campaigns.

However, the lack of discussion seems to only be feeding the problem. If any effort is being made to turn around Nevada’s position as the Most Dangerous State it is being done without fanfare ….and without success.

NOTES:
(1) – Statistic for 2008 (from crimeinamerica.net)
(2) – Statistic for 2009 – #2 in 2005-08 (from disastercenter.com)
(3) – Statistic for 2006-09 (from disastercenter.com)

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A Question of Ethics

02 Tuesday Nov 2010

Posted by Paul Kiser in Branding, Business, Communication, Crisis Management, Customer Relations, Customer Service, Employee Retention, Ethics, History, Honor, Human Resources, Management Practices, Passionate People, Pride, Public Relations, Relationships, Respect, Rotary

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Blogging, Blogs, Employment, Ethics, Executive Management, Management Practices, Public Relations, Rotary, Seminars, speakers

by Paul Kiser
USA PDT [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

Business ethics have waxed and waned over the centuries, but recently we have observed a severe lack of ethical conduct on a large-scale in recent years. The most recent world-wide economic crisis was triggered by years of unethical business practices that nearly put the United States in its first depression in almost a century. In hindsight the questionable business practices were often created by a subtle system of pressuring employees to take actions that were demanded by executives and managers in order to improve earnings for stockholders. This type of ethical dilemma often leaves no one person to blame, and even those involved sometimes do not realize that they are participating in inappropriate and/or unethical acts.

I have been caught in ethical dilemmas that created a moral challenge for me and in one situation I lost a stream of revenue in a seemingly no win scenario.

For a time I assisted a seminar speaker who was considered to be an expert in his field. He hired me to participate in group activities during his seminars. Occasionally, he would ask me to update or write scenarios for his seminars. In one case I based the scenario on someone I knew, but I added the possibility of suicide. The scenario was also combined with a possibility of doing harm to someone else. We used the scenario in one of his seminars and it went very well.

Bigger horns make the bull seem smaller...just like some consultants

A few weeks later we used the same scenario, with minor revisions, with another client. Interestingly enough, the night before the seminar, the speaker told me that someone else had just written the scenario. However, when I read it I realized that it was the same one I had written for him a few weeks earlier. When I mentioned to him that I was familiar with this scenario and tactfully reminded him that I had been the original author he quickly acknowledged it and moved on.

The next day exercise went well and afterward the participants were given the opportunity to discuss the activity. Participants began asking him about what happened in real life to this person. Instead of explaining that this was a fictional scenario based on a combination of multiple real situations, the speaker began explaining that in the real life situation that the person did indeed kill himself. He continued to answer more questions that were also fabrications, but passed off as his ‘research’. Afterwards I did not mention anything to him about his handling of the post-activity questions. He was hiring me to assist him, not criticize him and so I did not pursue it with him.

He had already hired me to work with two more clients in the next few weeks and at both he insisted that I stay out of the room, except during the group activity. He stressed that it was not good for his clients to ‘get to know me’ too well. He also did not schedule me for any more work with his clients.

Later I tried to understand what I might have done to cause an abrupt end to our relationship. He and his clients raved about my work. I then realized that the sudden changes occurred after I witnessed his unethical handling of questions in the previous seminar. Apparently it had a significant impact on him that I observed his breach of trust with his client and that earned me a permanent seat on the bench.

Perhaps I should have confronted him, but I think that would have just made him mad, with the same result. It was a good lesson: A lack of ethics by one person…sucks.

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HR/Security Hot Topic: Should you watch your employee’s personal Internet activities? (Facebook, MySpace, Twitter, etc.)

28 Thursday Oct 2010

Posted by Paul Kiser in Branding, Business, Communication, Consulting, Crisis Management, Customer Service, Employee Retention, Ethics, Government Regulation, Honor, Human Resources, Information Technology, Internet, Management Practices, Pride, Privacy, Public Relations, Re-Imagine!, Recreation, Relationships, Respect, Rotary, SEO, Social Interactive Media (SIM), Social Media Relations, Violence in the Workplace, Website

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background checks, Blogging, Blogs, case law, Employee evaluations, Employee privacy, Employer liability, Employment, Employment Law, employment verification, Executive Management, Facebook, HR, Human Resources, Internet, lawsuit, LinkedIn, Management Practices, monitoring employees, New Business World, performance reviews, Privacy, Privacy on the Internet, Public Image, Public Relations, Publicity, Rotary, security, Social Media, Social Networking

by Paul Kiser
USA PDT [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

One of the hottest topics in the world of employment is whether or not an employer should monitor his or her Internet activities. This is a subject I’ve written about before, but it is an issue that is still emerging and has yet to have any significant case-law to provide guidance to employers.

It is well-known that a large number of employers perform a ‘Google’ search on the Internet before they hire an applicant, but now companies are feeling the need to continue to monitor an employee’s Internet activities after hire. Many experts, especially those involved in employee liability prevention support an employer’s right to monitor an employee’s Internet activities even when those activities occur off-duty and offsite. The logic is that it is prudent to aware of anything an employee might say or do that could embarrass the employer, or any indication that the employee might take an action that might involve the company and its facilities.

These are rational arguments, but I believe that monitoring an employee’s activities is opening the door to bigger liability issues. Sound odd? Here’s the scenario I see happening in three Acts.

Should the Employer be Big Brother?

Act One: A busy-body employer or manager casually checks his or her employee’s Facebook, MySpace, and/or Twitter accounts. The employer might even do a Google search on an employee from time to time. When the employer or manager finds something that they see as objectionable they confront the guilty employee and take the proper action. It becomes known throughout the company (and the employee’s family) that the employer monitors its employee’s personal Internet activity.

Act Two: An employee has been reprimanded for content they have posted on the Internet. Six months later the same employee posts information on the Internet that he is considering suicide and describes in detail how he is going to kill himself. Two weeks later the employee carries out the suicide as described. The family is aware the employer monitors the employee’s Internet activity and sues the employer claiming that the employer should have reasonably been aware of the planned suicide and taken action.

Act Three: Companies find themselves with two polar opposite choices. Either the company does not monitor their employee’s Internet activities or the company assigns resources to constantly monitor the Internet on every employee to insure they capture any relevant data for which the company should take action.

I was trained in Human Resources under the policy that what the employee did on her or his own time was off-limits to the employer unless it had a direct impact the job performance. That policy has had to be adjusted in a world where work and off-duty time can often be hard to differentiate, and where drug testing, researching credit scores and background checks have become standard operating procedure for many companies. However, an employee’s personal Internet activities is almost impossible to track in a society that is increasing involved in hours of daily online social networking. The question is whether an employer wants to be liable for monitoring its employees 24/7/365 and being held responsible for taking the appropriate action, or whether the employer would be better served by not being sucked into liability issues that can be avoided by simply not playing the role of Big Brother ?

I know which strategy I would recommend to my clients.

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Rotary@105: 7 Relationship types that affect membership retention (Part II)

27 Wednesday Oct 2010

Posted by Paul Kiser in Branding, Business, Club Leadership, Communication, Customer Relations, Customer Service, Employee Retention, Ethics, Honor, Human Resources, Information Technology, Internet, Lessons of Life, Management Practices, Membership Recruitment, Membership Retention, Passionate People, Pride, Public Relations, Relationships, Rotary, Rotary@105, Social Interactive Media (SIM), Social Media Relations, The Tipping Point, Women

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Alien, Blank, Blogging, Blogs, Club Members, Common Interests, Competitor, Customer Loyalty, Equality, Executive Management, Facebook, Friend, Internet, LinkedIn, Management Practices, Membership Recruitment, Membership Retention, Mentor, New Business World, Partner, Public Image, Public Relations, Rival, Rotarians, Rotary, Rotary Club, Seven Benchmark Relationships, Social Media, Social Networking, Star, Stranger, Submissive, Subordinate, The Star, Trust, Twitter, Value-added

by Paul Kiser
USA PDT [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

NOTE: This article is a secondary article to
Relationships Typing: 3 factors that the affect quality and depth of friendship

As mentioned in the first part of this article, I have defined three factors that seem to determine the quality of my relationships. 1) Trust, 2) Common Interests and/or Experiences, 3) Equality.

By using a 21-point scale to rate each factor in various relationship types we can see how Trust (or the lack of), Common Interests and/or Experiences (or the lack of), and Equality (or the lack of) define the relationship. Below are seven types of benchmark relationships and how they might affect membership retention in a Rotary club.

Too much friendship?

The Star
We all have people who we look up to, but there are just a few people that we put on a pedestal. I see the Star relationship as one where the trust level is relatively high (+7 on a scale of -10 to +10) as well as the common interest level (+8 on a scale of -10 to +10), but we feel inferior (a -9 on a scale of -10 to +10) to this person. In this relationship the depth and quality of the relationship is usually shallow. These people are not close friends, but rather an admired acquaintance. A new member in a Rotary club might see the Club President as the Star.

The Mentor
The Mentor is a different version of the Star. The difference is that we trust the Mentor implicitly (+10) and we have a strong common interest (+9); however, we see ourselves as inferior (-6) to our Mentor. The Mentor has achieved a level of success that we hope reach and our relationship is based on a mutual effort to gain an equal level of success in the future. I think it is a mistake to believe that a Mentor relationship can be imposed. The only successful Mentor relationships I have observed are those that have occurred by a mutual agreement of both parties. In over nine years in Rotary have witnessed few successful Mentor relationships. When it does happen it is a win-win situation for both members, but the Mentor must be highly skilled and/or knowledgeable, a passionate person, and a great trainer. In addition, the ‘trainee’ must recognize the Mentor’s superior knowledge and have a desire to learn from him or her. If not, the relationship will fail.

A Partnership is not necessarily a friendship

The Partner
I see the Partner as a relationship seeking mutual benefit for both people, but without the level of trust of a Mentor relationship. In a Partner relationship the trust is conditional (0, not + or -) and the two people usually see the other as his or her equal (0) or at least they have something of value that balances the relationship, but the common interest is high (+9). I would consider the Partner relationship to be a symbiotic or co-dependent relationship and while the relationship may seem to be a strong bond, the slightest feeling of inequality or betrayal can end the relationship. In Part I of this series I mentioned that the employer/employee relationship might be a partnership, but I also believe that some marriages can start out, or devolve into Partner type relationships. In a Rotary club a member who has established mostly Partner relationships with other members is likely to have no deep attachment to the club and likely to leave.

The Friend
Of all relationships, I think a Friend is the hardest to achieve. A quality friendship involves a high level of trust (+9) and a significant level of common interests and/or experiences (+6), but also a genuine feeling of equality (0) must exist. The trust and equality factors for a friendship are difficult for most people to offer to another person. It is a special relationship and one to be highly valued, but once achieved it is a strong bond that lasts over time and distance. If every member were to have only one other true ‘Friend’ in his or her club most members would never consider leaving.

The Rival or Competitor
A rival is a relationship, even though we usually don’t think of it as one. It is a relationship based on mistrust (-8) of another person and somewhat ironically, a relationship that includes a high level of common interests (+8). I think that while we may feel we are superior to our rival that the truth is that we are afraid that we are not, thus I give an equality rating of (+3) to a Rival relationship. The Rival relationship is one of the worst possible relationships that could develop in a Rotary club. Sooner or later the club is going to be drawn into the conflict or one or more members will leave because of it. Ironically, it is the high level of common interest that seems to set up the Rival/Competitor situation. Without the envy or jealousy caused by the common interest both people would probably ignore each other.

Common Interest can enhance a relationship, or create conflict

The Subordinate or Submissive
Note that with the Subordinate relationship I am talking about someone who sees another person as their subordinate or submissive. This can be an employer/employee type relationship, but it is any relationship where a person sees him/herself as superior (+10) to another person. The trust level is relatively high (+5) as the person with the bigger ego expects the subordinate to obey their wishes and typically there is somewhat of a common interest (+3), but not necessarily a significant level of commonality. The big problem I have seen with this type of relationship is that the target of this attitude may not feel that they should be the subordinate. In a Rotary club it is surprising easy for a club leader to see other club members as their subordinate. Nothing creates a false sense of power like a title and in a volunteer organization titles are meant to assign responsibility, not authority, but not everyone understands that concept.

The Alien or Blank
It seems somewhat pointless to talk about the lack of a relationship as a type of relationship, but the I find it interesting to understand that some people just don’t show up on our relationship radar even though we may see them on a regular basis. I didn’t fully understand this until I was in Rotary, but after a few years in a club you learn the some people can disappear in plain sight. I feel the lack of a relationship, when there realistically should be is a type of relationship and I refer to it as an Alien or Blank relationship.

The quality of Friendship
I would not argue the point that it takes two to make or break a relationship; however, I would argue that the quality and depth of any relationship is determined largely by our own attitudes, in concert with the way the other person treats us. Understanding the factors that influence a relationship is the first step to making positive changes. In a Rotary club, failing to recognize that not all relationships are constructive can have major consequences on membership retention.

In Part I of this series I talked about a facilitator at a meeting who didn’t want to dilute his ‘friendships’ with people in the Social Media. My response to him is this: friendship is more about what we bring to the table and not the method of connection. The Social Media is not a threat to good friendships, just a different way to engage in them.

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Relationship Typing: 3 factors that affect quality and depth of friendship (Part I)

27 Wednesday Oct 2010

Posted by Paul Kiser in Branding, Business, Club Leadership, Communication, Employee Retention, Ethics, Honor, Information Technology, Internet, Lessons of Life, Management Practices, Membership Recruitment, Membership Retention, Passionate People, Public Relations, Relationships, Respect, Rotary, Social Interactive Media (SIM), Social Media Relations

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by Paul Kiser
USA PDT [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

Several weeks ago I was at a Rotary District Leadership training meeting and I made a comment that the Social Media tools like Facebook and Twitter allow us to have more friends and more connections to other people. I was shocked into silence when one of the facilitators said that he didn’t want that. He explained that his friends were those very close, very special people that he choose to be friends with, and that he didn’t want to dilute his social circle with people from the Social Media.

It was an interesting point and it caused me to start thinking about the quality and depth of the relationships of the people around me. In several decades of business, procurement of two bachelor’s degrees, and almost a decade in Rotary I have learned that not everyone is my ‘friend’ even though I may have frequent contact with them. All of us have people who are important to us and we all have people who we just don’t like, but until now I hadn’t focused on the factors that seem to define my relationships.

Understanding what shapes my attitude is a significant step towards taking an active role in building better and less conflictive relationships with the people around me. For this reason I wanted to explore what determines what type of relationship we have with another person.

I have come up with three factors that seem to determine the quality of my relationships. 1) Trust, 2) Common Interests and/or Experiences, 3) Equality.

Trust, Common Interest, and Equality

The trust factor seems obvious, but I find this to be a complex issue. Trust can be absolute, non-existent, or conditional. For example, I would propose that many employer/employee relationships are based on a conditional trust where both parties are on the constant guard of the other person betraying his or her trust.

The common interest and/or experiences factor may also seem obvious; however, sometimes common interests or experiences can create feelings of jealousy, envy, rivalry, or disgust. Just because two people have a lot in common doesn’t result in a bond of appreciation.

The final factor is not as obvious. My experience is that the level of equality felt by a person is a significant factor in determining the quality and depth of a relationship. In an organization of volunteers like a Rotary club we often mistakenly believe that everyone is equal, but my experience has been that the relationships that form in a typical Rotary club are often shaped, at least in part, by one person’s feeling of superiority over another.

Using these three factors I have been able to better define the quality and depth of my relationships. Because each of these factors have a positive and negative component, I use an 21-point scale (-10, -9, -8, … -1, 0, +1, … +8, +9, +10) to score their significance. For example a Relationship Type might be low in trust (-7), high in common interest (+8), and neutral in equality (0). While all relationships reflect a continuum of these factors I have defined seven benchmark relationship types and have scored each factor on the 21-point scale.

In part two of this article I will define the seven relationship types and their scoring. I also will discuss how the relationship type might impact membership retention in a Rotary club.

Click on the link below for the continuing article
Rotary@105: Relationship types affect membership retention

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What I’m Not Buying This Year

13 Wednesday Oct 2010

Posted by Paul Kiser in Branding, Business, Communication, Ethics, Government, Government Regulation, History, Honor, Internet, Lessons of Life, Management Practices, Passionate People, Politics, Pride, Public Relations, Random, Re-Imagine!, Relationships, Respect, Rotary, Taxes, The Tipping Point, US History

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Blogging, Blogs, Christine O'Donnell, Conservatives, Crime, Depression, Ethics, Executive Management, Good Government, Hispanic, Illegal Aliens, Illegal Immigrants, LoCOS, Management Practices, Mexican Nationals, Mexico, Nevada, New Business World, Political Parties, Politics, Public Image, Public Relations, Publicity, Re-Imagine!, Recession, Republicans, Rotary, Sharron Angle, Tea Party, Unemployment, Unethical Business Practices

by Paul Kiser
USA PDT [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

Tis the season and there are a lot of political candidates out there selling their version of what is wrong with this country/state/county/city and how they are going to fix what ails us. This year is different from most because it seems that a lynch mob has taken over a prominent role in politics and like most lynch mobs they don’t need facts, they just need someone to be angry at and someone to blame.

It would be easy to label the people behind this political lynch mob as ‘stupid’, but that is probably overly harsh. These people are driven by emotions, not a lack of intelligence, so stupid is not the correct term. I prefer to describe the lynch mob as people who have a Lack Of Critical Observation Skills (LoCOS for short.) This year the LoCOS are trying to sell a lot of garbage and I’m not buying it. For example:

Nevada: The best at doing it wrong

LoCOS: Lower taxes will improve the economy
To the LoCOS who are selling the load I have one word. Nevada. Nevada has no Income tax. Nevada has no Capital Gains tax. Nevada has no Corporate tax. Nevada has no Inventory tax. Even conservative business groups rate Nevada as one of the most ‘business-friendly’ states. Nevada is to business what the Bunny Ranch was to male ego.

According the LoCOS argument, Nevada should be awash in new business. Nevada’s economy should be booming. Nevada should be the poster child of the low tax concept.

The fact is that the State exposes the Lo Tax/Mo Biz as a myth. Nevada is Number ONE in unemployment (2nd place Florida is over a full point better than the Silver State.) Nevada is Number ONE in crime. Nevada is Number ONE in housing foreclosures. Nevada is consistently among the lowest in unbiased education rankings. Nevada is proof that lower taxes does not make for a better economy.

(Article: Nevada’s State of Disaster)

LoCOS: Business is better at running our government
Let’s remember that it wasn’t government that put us in a recession but business…BAD business. Government was an enabler, in that it stopped regulating and monitoring the unbridled greed of the incestuous investor-run business world, but at the end of the day it was business people who made all the decisions. The corporate executives chose to ignore the obvious result that would happen from their greed and dove head on into unethical practices that doomed our economy.

Greed is inherent in business. Greed is why business exists. There is no ‘care for fellow citizen’ in the business world. Business is based on competition, winners and losers, and often the losers are not the weakest, but rather loser’s are the one’s with morals. Business only keeps to a moral compass when there is an unbiased arbiter oversees its activities. That is the role of government.

This year we are seeing the perversion of investor-run business with clearer eyes. The Chamber of Commerce has abandoned their mission of promoting good business in the community in favor of attacking local governments and promoting only those candidates that will remove the protections for honest business and our citizens. It is ironic that anyone would suggest that business, with its greed-driven motives and proven track record of unethical practices, should replace good government.

Don’t get me wrong, a strong economy needs good, healthy businesses, but good, healthy businesses need a strong government to create and monitor the rules for which guide and protect all. The leap of logic of the LoCOS, that our government should be run as a business, is as absurd as saying that FIFA needs fewer referees on the soccer field.

LoCOS: The trillion-dollar debt is bad
The LoCOS must have Alzheimer’s.

I’m not in favor of a large deficit, especially when it involves sending US dollars to finance the destruction of another country …. but I’m really not in favor of is a Depression. That is what we faced in early 2009. Business had raped our economy through outrageous, unregulated practices and we were on the brink of an abyss that had no bottom. Again, business, not government caused our economy to fail. Initially, our country let big banks suffer the consequences of what they had done, but it quickly became apparent that what was about to happen was the massive collapse of the entire economic system, which would have forced the United States government to take over the day-to-day operations of almost all of our major financial institutions.

Cheney's Folly: The start of our debt problems

The alternative to a nuclear meltdown of our economy was to lend money to those institutions, help initiate controlled purchases of ailing banks, and invest government money in key assistance programs. Was it a bailout? Yes, but it was investing, not buying, which meant we would get the money back in almost every case.

The government also invested money in the mismanaged auto industry that, if not preserved, would have sent us into Depression-era unemployment overnight. Yes, it increased our nation’s debt. A debt that had gone from surplus in President Clinton’s years, to a deficit under George Bush. It would have been better if we had not spent so much money on Cheney’s overseas folly and already been in the hole when the house of cards of bad business fell, but there was no choice. The decisions made in late 2008 and early 2009 were necessary and save our country from disaster.

Have we recovered? No. But the LoCOS rage over a big deficit is being driven and financed by the major corporations that would prefer the citizen forget what really happened. I wish business hadn’t forced us to use trillions of taxpayer’s dollar to remedy their greed, but we had no choice.

LoCOS: Government is bad
Government is really, really good providing it is run by reasonable people who truly care for the citizens … all the citizens. There is one difference between civilization and anarchy and that is government. Every time I hear the LoCOS point out an example of bad government I can think of a hundred ways that government has made our country great. I mentioned to a person that the airlines need to be regulated again and they pointed out how, under government regulation, an airline was forced to maintain a route to a small city that was not profitable. Yes, that is tough, but what about the scores of lucrative routes that government regulation handed that same airline on a silver platter? I’m really weary of the single exceptions to how great government has been in making this the strongest country in the history of the world. Single exceptions do not make an argument for destroying our country.

Government is the foundation of our society and the only people who don’t benefit from a strong government are the greedy and unethical. When we were in school we would have rather had no teachers telling us what to do, but that wouldn’t have made our education better. It’s time we stopped making the argument of a 5th grader…and time we started respecting what a blessing it is to have a government that keeps our society from devolving into anarchy.

The Face of the LoCO People

LoCOS: Electing stupid people is smart
This one mystifies me. A candidate from any other party would be laughed out of politics for saying or doing something stupid and yet candidates for the LoCOS wear their stupidity like a new hat. LoCOS candidates are avoiding the media, saying one thing, then changing their story. They scream about illegal aliens and how they are destroying our country, then it’s revealed they were employing them. They dress in Nazi uniforms. They steal other people’s work and claim it as their own. They take campaign money and pay their personal bills with it. They have to explain to people why they are not a witch. They threaten violence on people, yell about almost anything, deceive, and often outright lie…and the LoCOS cheer on.

I know that the quality of candidates of the LoCOS is a reflection of the lack of respect they have for our country and government, but isn’t prima facie evidence that the LoCOS can’t really be trying to improve our country when they are represented by the worst of the worst?

LoCO S: Illegal aliens (=Hispanics) are destroying this country
First, let’s remember that a major portion of the United States (California, Nevada, Utah, southwestern Wyoming, western Colorado, Arizona, New Mexico, Oklahoma, and Texas belonged to Mexico until the mid-1800’s. We took the land from them at gunpoint and paid fifty cents on the dollar for the land. I could make a strong argument that Mexican nationals are not really the illegal aliens in Alta California, Nuevo Mexico, and Tejas, but I will let that dog rest.

(Article: America’s Hostile Takeover of Mexico)

Regardless of the history of Mexico and the United States, the fact is that a typical tactic of a lynch mob is to find a symbol (person or group) that has little or no opportunity to defend themselves and present them as evil. This is a tactic used by the KKK, the Nazis, and every ultra-right wing, nationalistic, racist group. It doesn’t matter of whether the targeted group is guilty of anything, just that they, or no one else, is able or willing to stand up and challenge the accusations. Mexican immigrants are the perfect target for a group like the LoCOS.

The facts are that:

Most Mexican undocumented immigrants lead quiet, peaceful, law-abiding lives in the United States (a fact that the LoCOS lie about)
Mexican undocumented immigrants are working jobs that no American citizen wants to do
That the United States is the primary enabler of the drug wars in Mexico (we buy the product and sell them the arms)
Mexican undocumented immigrants can’t file for Income Tax refunds (which most would get if they were citizens) so the United States collects and keeps all the money deducted from their pay.

But according to the LoCOS, they are pure evil and responsible for our all our economic and societal ills. In Arizona, a sheriff’s deputy called that he was under attack by Mexican drug smugglers and was shot. He became the hero of the LoCOS.

Deputy Puroll's wound

Despite a massive effort, no drug smugglers were found. Now it turns out that the wound was from a bullet fired at close range (not from 25 yards as he claimed) and likely self-inflicted. Almost no one questioned the story of the deputy at the time, despite the inconsistencies in his account. Why should they, blame it on the Mexicans. Naturally, the story has to be true!

To me, the whole issue of ‘illegal aliens’ is a tornado in search of a trailer park. The damning terminology, the use of single examples, and falsified facts all indicate that the LoCOS need to create a threat and it the Muslims are too far away to pick on so the target is Mexican nationals.

The New Testament of the Bible has clear instructions on how a Christian is behave. Jesus said to love thy neighbor as thyself. The Apostle Paul says, “…as touching brotherly love ye need not that I write unto you: for ye yourselves are taught of God to love one another..” (1 Thessalonians 4:9). The LoCOS often boast of their devotion to Christ and then desecrate his teachings by their un-Christian attitude towards those of Hispanic descent.

I’m not buying it.

LoCOS: Threatening our government and the electorate with armed rebellion
Several members of the LoCOS, including LoCOS candidates have indicated that ‘some people’ may be mad enough at our government to invoke ‘their Second Amendment Rights’. I don’t care how you say it, to suggest that some people are going to take up arms against their fellow citizens (if the LoCOS don’t get their way) is wrong. In this country we vote, and we don’t take up arms to enforce the LoCOS will on the majority. Anyone who suggests this is a threat to our Constitution and to this country. Mad or not, there is a line that cannot be crossed over.

I know that everything I said here will not make any difference to the LoCOS. In fact, they will be outraged that I spoke out against their unbridled illogical arguments. You can’t reason with a lynch mob. But sometime in the future we will all look back on this and say, “What were the LoCOS thinking?” The problem is that they are not.

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Your Privacy Rights on the Internet: Read before you write.

11 Monday Oct 2010

Posted by Paul Kiser in Branding, Business, Communication, Crisis Management, Customer Relations, Customer Service, Ethics, Honor, Human Resources, Information Technology, Internet, Lessons of Life, Management Practices, Passionate People, Pride, Privacy, Public Relations, Re-Imagine!, Relationships, Respect, Rotary, Social Interactive Media (SIM), Social Media Relations

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Blogging, Blogs, Facebook, Internet, LinkedIn, New Business World, Privacy on the Internet, Public Image, Public Relations, Re-Imagine!, Rotary, Social Media, Social Networking, Twitter, Your Rights

by Paul Kiser
USA PDT [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

I have had several discussions with people who have a fear of the Internet and Social Media tools. The common issue that arises is regarding privacy, which to me is an interesting concern. Being concerned that you’re giving up your privacy if you use the Internet is, to me, a Homer Simpson moment.

I’m not sure where anyone got the idea that writing something and sending it out over a public system of servers, visible to almost anyone, and recorded for all time would be private, but for those of you who have that impression, let me read you your rights:

Your Right to Privacy on the Internet

You have a right to stay silent.
You have a right to not participate in Internet/online activities.
You have a right to consult an attorney before you participate in any Internet/online activities.
You have the right to stay in your house, block up the windows and never go out into public.
If you choose to participate in any Internet/online activities, anything you say can and will:
- be considered a reflection of your public image
- be available for anyone in the world to access
- be recorded for the remainder history of the civilized world
- be used against you now, or in the future
If you choose to NOT participate that will NOT prevent:
- People from talking about you on the Internet
- People using your image for almost any purpose

The Internet, and Social Media tools like Facebook, Twitter, MySpace, and LinkedIn allow people to communicate in a way we’ve never been able to communicate before. It is not intended for private discussions, but it is an open forum. That makes some people uncomfortable, and while I understand that, I also have to wonder why people have a need to say something they are not willing to say publicly?

There is still a time and place for a personal, one-to-one conversation to discuss matters between the two people, but isn’t that better to be done in person? Privacy is not what one should expect when using the Internet, but it is the place for ideas and concepts to be discussed in an open environment that values the input of all. Yes, sometimes the stupid people have louder voices and win the day, but at some point people will look back and learn who was behaving stupidly and who was really correct.

Here are four things I try to keep in mind when participating in online activities:

Sometimes I’m going to say something stupid. I’m human and I will have to buck up and take responsibility for it.
Sometimes people are going to ridicule what I have to say. That doesn’t mean they are correct and it may be a reflection of their poor judgement, not mine.
By participating I will learn more than I could if I did not participate. Sometimes the lesson will be difficult, but that will usually mean I will learn more.
Social Media is not the alpha and omega of life, but it is one of the most powerful communication tools ever conceived.

Now you have been read your rights… you can take it from here.

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Social Media 3Q 2010 Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace:

08 Friday Oct 2010

Posted by Paul Kiser in Branding, Business, Communication, Consulting, Customer Relations, Customer Service, Ethics, Information Technology, Internet, Management Practices, Passionate People, Public Relations, Re-Imagine!, Relationships, Rotary, Social Interactive Media (SIM), Social Media Relations, The Tipping Point, Tom Peters, Traditional Media

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Age, Blogging, Blogs, Demographics, Facebook, Gender, Internet, LinkedIn, New Business World, Newspapers, Public Image, Public Relations, Publicity, Re-Imagine!, Rotary, Rotary Club, Rotary International, Social Media, Social Networking, Tom Peters, TweetDeck, Twitter, USA Today

by Paul Kiser
USA PDT [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

The third quarter 2010 demographics of Social Media users according to Google’s Adplanner services has a few surprises. Facebook actually dropped from 550 to 540 million users in the third quarter, and Facebook users over age 54 dropped from 16% to 10% in the last six months. Based on the data from the 2nd and 3rd quarters there is a significant slowing in the growth of the major Social Media tools.

Among the numbers are the interesting age group distributions of each of the networking sites. The data gives important clues of what each site is being used for in addition to who is using it.

Facebook’s Fire Cools
No one can dispute Facebook’s impact on the world. It is BIG, and with millions of posts and interactions each day, the influence of its users is the envy of every marketing professional. Traditional media professional and other old people will be tempted to look at the 3rd quarter data and declare that the Social Media ‘fad’ is over and on the decline. That would be a statement of ignorance.

Facebook 3rdQ 2010 DAILY visits

Facebook’s growth could not continue indefinitely and its amazing growth in users from 2008 to the start of 2010 was being fueled by a viral exploration of a new media that allowed people to connect in a way they never had before. Now that exploration has calmed and I believe we are seeing the coming of age of Social Media.

The drop of 10 million users during the third quarter is only significant in that it shows a leveling off of the growth. The average time on the site is over 23 minutes, which is much longer than the other three major U.S. Social Media tools (MySpace 14:40 mins., Twitter 13:10 mins., LinkedIn 9:50 mins.) That is important as more time spent means more interaction and more influence by users and advertisers.

Facebook reaches almost 57% of the people in the United States (35% worldwide) which is a staggering statistic. If USA Today could reach 57% of Americans (without giving the newspaper away to every hotel guest) and know that the readers were spending over 23 minutes looking at their paper they would probably be the only newspaper in the United States… and mega rich. As of March 2010, USA Today has a circulation of only 1.8 million compared to Facebook’s over 65 million visitors (based on cookies.)

3rdQ Facebook Users by Age

1stQ Facebook Users by Age

One statistic that keeps bouncing around in the Social Media world is that “women over 55 is the fastest growing group of Facebook users.” That it is old data. While the over 55 group had climbed to 16% at the end of March 2010, it is now the fastest shrinking age group and Facebook users under 18 years old have been the fastest growing group during the last six months.

Finally, 57% of the Facebook users are women, which is about the same as six months ago. That seems to confirm that Facebook is about ‘social’ networking and making personal connections. Facebook continues to be the place where buying decisions are influenced through small group interactions. Business and Marketing people will find that if they try to manipulate these discussions it will eventually backfire on them. Facebook is where business should LISTEN, not talk.

Twitter 3rdQ 2010 DAILY visits

Twitter Continues to Pause
The biggest surprise in the 3rd Quarter with Twitter was that it did not break the 100 million user mark. At the end of the 2nd Quarter it was at 96 million users, which was up by 16 million from the 1st Quarter. However, Twitter only grew by 2 million and now stands at 98 million users.

Twitter’s daily visits have leveled off for the last six months, and some might see this as an ominous sign for the hyper-fast post Social Media tool; however, this is deceiving as many Twitter users, (like myself,) don’t go to the Twitter site to use the tool, but rather use an application, like TweetDeck, to interact on the site. Thus the visit count would not be recorded as a site visit.

Twitter’s lack of significant growth in the number of users may be do to a continued lack of understanding of the value of the Tweet world and a period of constant ‘Fail Whales’ in the 2nd Quarter and early 3rd Quarter. The service has seemed to address the major problems in system overloads, but lately has had a return of a few service interruptions in the past few weeks. Obviously, if Twitter continues to have problems it won’t be able to survive in an environment where reliability is oxygen to users.

As for the lack of understanding of the value of Twitter, the service will struggle to grow until people can learn that the impact of Twitter is not in the posts, but the conversations and the URL links to other blogs and webpages. Twitter is like Headline News for new ideas and concepts. Often posts reveal a new approach or cutting-edge information that won’t be in the traditional public arena for months. That is why I still see Twitter growing if they can rid themselves of service interruptions.

3rdQ 2010 Twitter users by Age

1stQ 2010 Twitter users by Age

One interesting development in the latest data is the shift in the age demographics. Twitter seems to have made a shift to younger adults. The 18-34 age group is up by 16%, while the 35-64 age group is down by 9% from six months ago. Also, teenagers (under 18) have dropped by 6% since the 1st quarter and now make up only 4% of all Twitter users. The apparent dislike for Twitter among teenagers is a clear age defining characteristic. I have had two separate teenagers say to me “You’re not on Twitter, are you!?”

Apparently Twitter gives you cooties. Who knew?

MySpace Back From the Brink?
I have predicted the end of MySpace for sometime, but in the 3rd quarter it did something bizarre … it gained users. It had dropped 14 million users from the 1st to the 2nd quarter and then it gained one million users back in the 3rd quarter. MySpace now stands at 67 million users. Not earth-shaking, but certainly noteworthy. LinkedIn would sacrifice several interns to have that many users. MySpace also has more women. Female users consist of 64% of the MySpace population.

MySpace 3rdQ 2010 DAILY visits

The reason? Well, no other major Social Media tool lets you search by gender … and age … and height … and race … and body type … and sexual orientation … are you getting the picture? MySpace is a social dating site as much as anything else and lonely people make up a lot of our world’s population. So maybe MySpace has found its niche as a romance network and that will stop the freefall of the past two quarters.

3Q 2010 MySpace users by Age

3rdQ 2010 MySpace users by Age

Yes, there are more teenagers on this site than most (14%), but 63% of the users are between 18 and 44 years old. One caveat. MySpace has limited the ‘find-a-friend’ search function to give the results of people age 18 and over. That is a smart move to protect minors; however, some teenagers have simply listed themselves as an age of 18 or older to circumvent the limitation. I caught a few teenagers that list themselves as 19, but on their main page description they indicate their real age. This is likely why the number of ‘under 18’ users have dropped from 34% to 14% in six months.

LinkedIn Drifting in Niche
The 3rd quarter statistics show that despite millions of people looking work, the business person to business person website of LinkedIn is not growing. It is at 41 million, which is actually higher than the end of 2nd quarter, but the same as the end of the 1st quarter.

LinkedIn 3rdQ DAILY visits

Like MySpace, LinkedIn has found its niche. Essentially, LinkedIn is a business-oriented website that provides a job exchange service. Most users are using the networking website as their digital résumé in order to attract job offers. In the Tom Peters ‘Re-Imagine’ business world where branding is a key element of survival, LinkedIn is Mecca for self-promotion.

Unfortunately, LinkedIn is not as successful as Facebook and Twitter in two-way interaction. Both of those Social Media tools do not have as much as of an ‘agenda’ by individual users as LinkedIn. Users of the business-oriented network seem to spend more time professing what they know and don’t spend as much time listening to others. This is the traditional media model of one-way communication, which is the style of communication that Social Media has displaced. For some, the self-promotion run amuck style of some LinkedIn users is a turn off that may hurt the site in the long run.

3Q 2010 LinkedIn user by Age

1stQ 2010 LinkedIn users by Age

It will be interesting to see how LinkedIn will fare as the business-caused Recession of 2007-09 eases and people are employed again. LinkedIn could be a key to a sudden labor shortage in 2012 as those companies with the best opportunities will be able to target and recruit candidates through LinkedIn, leaving other employers to either compete or settle for what’s left over.

Age and gender on LinkedIn reinforce the business-world orientation as more males (57%) are users and the distribution of the age groups reflects the working world. Interestingly, while LinkedIn still has more users over 54 years old (15%), this is 7% drop from the 1st quarter. That is offset by an 8% jump of the 24-34 year old users in the last six months.

4th Quarter Predictions?
I believe we are seeing a refinement of each of the big four Social Media tools. Facebook has become the social sharing network, Twitter is the thought-provoking, learning network, MySpace is the social relationship network, and LinkedIn the branding and résumé network. The demographics are settling in to reinforce the existing nature of each of the networks. Facebook, MySpace and LinkedIn will likely end 2010 about where they are now unless something viral either cause a rush of new users, or sends people running away. Twitter still has potential significant growth, but I don’t see that happening in the 4th quarter.

The volatility of the Social Media networks have made it difficult to understand what they will eventually represent in our world; however, now that there seems to be a calming of the major networks, the value and purpose is becoming clearer. That will allow the big four to lock in their market; however, it will also open the door for other networks to identify areas of opportunities and weakness. My prediction is that 2011 will be the entrenchment of the Social Media, followed by more competition by other networks seeking to improve or offer alternatives to the established services.

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Richmond Embassy Suites: The best at true Hospitality!

01 Friday Oct 2010

Posted by Paul Kiser in Branding, Business, Customer Relations, Customer Service, Employee Retention, Ethics, Honor, Information Technology, Internet, Lessons of Life, Management Practices, Passionate People, Pride, Public Relations, Random, Re-Imagine!, Recreation, Relationships, Respect, Rotary, Rotary@105, The Tipping Point, Tom Peters, Travel, Women

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by Paul Kiser
USA PDT [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

In August I stayed in hotels in seven different cities (Dallas, TX; Bloomington, IL; Chicago,IL; Minneapolis, MN; Norfolk, VA; Richmond, VA; and Virginia Beach, VA..) In a previous post I expressed my displeasure with pay-for-Internet at the Millennium Hotel* in Minneapolis, which was slightly unfair as the hotel was a pleasant, although completely expected, experience. As a people warehouse the Millennium Hotel fits the mold that is typical of most business traveler-type hotels. However, out of the seven hotels of which I was a guest, there was one that made a big impression on me, the Embassy Suites in Richmond, Virginia.

(*Millennium Hotel: Go Away)

The main entrance the Embassy Suites in Richmond

The Embassy Suites hotel in Richmond, Virginia is not a flashy, Vegas-type hotel. From the outside it is a modern, yet modest building tucked back from busy streets; however, access to the Interstate is nearby. Like many hotels it is surrounded by a massive asphalt parking lot; however, the entrance is behind a landscaped island of trees. The great thing about the foliage is that it creates the sense from the outside that this hotel is not just a people warehouse like so many others.

After entering the hotel one doesn’t have to hunt for the Registration Desk as it is positioned in such a way that it oversees the entrance area, but it doesn’t intrude into the path of a guest walking to their room from the parking lot.

The Inner Courtyard

The striking feature of the hotel is the inner courtyard. I have seen this design before, but it was a refreshing change from institutional interior designs of most people warehouses. The open interior gives a community feel to the hotel rather than the impression that you just walked into a U-Store-It facility, as is the feel of most hotels. The interior landscaping and flowing water features create a tropical environment. This hotel was number six for me during my August travels and it was a refreshing change from the five previous corporate institutions of I had visited.

My room was also vastly different from my previous guest experiences. This was a true ‘suite’ and not just a room with a bed. There was a clearly defined living space with a television, desk, couch, and bar area. The bedroom was in the rear of the suite with a door that would allow privacy if two people were in the room and one wanted to watch television or work while the other one slept. The bedroom had a counter with running water and its own television. The bathroom was in the transition area between the living room and the bedroom offering easy access from both rooms. The entire suite is a brilliant design.

Of course the Internet was free (my minimum requirement) and I had no problems making a connection. If needed, I could have easily made the suite my home base. It is a comfortable living and working environment. I would have had no concerns about hosting small meetings in my room. I had everything I needed except for my Starbucks Chai Tea.

The Embassy Suite's Dining/Reception Area

One of my issues with most hotels is the assumption that people don’t want to interact with other people when they stay in a hotel. I’m as reclusive as most, but to visit a city and never come out of my hotel room is what creates that ‘warehouse feeling’.

At the Richmond Embassy Suites the open feel of the courtyard was put to good use by encouraging guests to congregate twice a day for a free manager’s reception each evening and free breakfast each morning. The reception offered adult and non-alcoholic beverages along with a variety of choices of snack items (hors devours.) The breakfast was as good or better than the breakfasts I’ve eaten at eaten at most Sunrise Rotary Clubs. Those who have eaten a breakfast at a Rotary Club may think that may not be saying much, but I typically pay $14 to $15 to eat a Rotary breakfast and this was free. The free gatherings were the most ‘value-added’ service I have experienced in a hotel.

From the few interactions I had with the hotel staff it was obvious that the Chief Executive of this property, Kathleen Lyons, and her staff understood the meaning of the word ‘guest’. I was always treated with respect and a smile. It was apparent that they were pleased that I choose their hotel over the other options in Richmond.

Giving great customer service is not that mysterious, but it requires that everyone from the bottom (no offense intended, Ms. Lyons, but in my world that means you) up to the top (the maintenance and housekeeping staff) must enjoy what they do and enjoy working with people. It was clear that the Embassy Suites in Richmond is not run by ‘management’, but managed through leadership. Bravo to Ms. Lyons and her team!

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Nevada: State of Disaster

30 Thursday Sep 2010

Posted by Paul Kiser in Branding, Business, Crisis Management, Ethics, Government, Higher Education, History, Lessons of Life, Management Practices, Passionate People, Pride, Public Relations, Random, Respect, Rotary, The Tipping Point, US History

≈ 4 Comments

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Blogging, Blogs, Executive Management, Management Practices, Nevada, New Business World, Public Image, Public Relations, Publicity, Rotary, Rotary District 5190

by Paul Kiser
USA PDT [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

Among our Country’s 50 States, Nevada has been imploding for several years and is on the brink of complete collapse. Nevada ranks:

1st in Unemployment at 14.4% (over a point higher than the next highest State)
1st in Foreclosures (1 in 84 homes)
1st in Crime (2009 – CQ Press)
44th in 8th Grade Math Scores (2009)
48th in 8th Grade Reading Scores (2009)
49th Smartest State (2004, 2005, and 2007 – based on 21 factors)
45th Healthiest State (2009 – United Health Foundation)

Nevada has managed to take advantage of traditional and non-traditional industries to keep its economy viable, but it has typically been dependent on easily exploited, non-competitive markets (gaming, quickie marriage, quickie divorce, and …quickies.) Unfortunately, in the past decade the strategy of taking advantage of human vices and lusts has failed as other States have decided they’re not as moral as they thought. As one might expect, Nevada’s government has been as precariously designed on a Natural Law type framework where accommodation of business needs supersede governing for and by the people.

Clouds on the Nevada horizon

As the statistics show, all that has now caught up with the Silver State and the result is a failing, under-funded, dysfunctional society that is so deep in a hole that they can’t see the way out. But to understand Nevada, a person needs to understand the history of a State that had a premature birth and since then it has behaved like the bastard child of our Country.

Nevada’s Sordid History
Nevada was founded in 1864, not because it met the minimum requirements for Statehood, but because of a marriage of convenience when; 1) President Abe Lincoln needed more political support and, 2) the residents were trying to rid themselves of Mormon control.

The re-election of Abe Lincoln eight days after Nevada became a State was not a coincidence as the political powers in Nevada openly favored President Lincoln. By giving Nevada Statehood, President Lincoln was assured that his Administration would maintain control as the Civil War reached a crucial stage in the last year of the conflict.

Nevada's State Flag

At the same time, many of the residents of the region were motivated by a distaste for the governance by the Utah Territory authorities as it was being handled by the Church of Latter-Day Saints where all positions were filled by faithful Mormons. Fortunately for the soon-to-be Nevadans, the Church was not in good graces with the U.S. Government and the Mormon Rebellion in 1857-8 (a saber rattling affair) led to the Mormons retreating back into the Salt Lake area, leaving the door open for residents to split off the western two-thirds of existing State as the Nevada Territory. They then pursued Statehood ensure a local government free of Mormon domination.

Although initially rejected, Nevada’s application for Statehood became seductive to the Republicans who sought to outmaneuver political opponents in Washington, D.C. Thus, Nevada’s motto, “Battle Born” is probably more reflective of the political games of the time, rather than the State’s birth during the Civil War.

Open For Business
Though it is the nation’s 7th largest State by area, it is in the bottom third of the Country as measured by population. Eighty-five percent of Nevada’s 2.5 million people live in either Las Vegas or Reno and only 14% of the residents were born in the State.

Because Nevada’s population has always been small and transient, it has been easy for the State government to be controlled by business interests. In the early years mining, ranching, and railroad interests heavily influenced the government and while Railroad owner’s power has faded, the gaming industry has stepped in to take their place.

One example of how the State has been run by and for business men is John Sparks, for which Reno’s sister city is named. John Sparks was a shrewd, unethical man who purchased small parcels of land in Eastern Nevada around water sources and then denied access to other ranchers. In this way he could use public land for grazing his cattle but prevent other ranchers from having access to water for their cattle. He and a partner eventually became mega-land owners through shady manipulation of Homesteading laws.

Although he lost most of his wealth when his company’s cattle died in a severe winter near the end of the 19th Century, he was elected Governor in 1902. In political office he became the darling of the Railroad owners who gave him free train travel from his home south of Reno to his office in Carson City. Governor Sparks political legacy is measured by the favorable railroad legislation produced during his administration. In 1905, the City of Sparks was founded soon after his death and to this day associates itself with its ‘railroad heritage’.

The Road Not Taken

The mining industry has the longest association of political clout with the State and even today enjoys an unusually favorable tax status in Nevada as they pay taxes on net profit. Because the taxes are calculated on net instead of gross profit, the mining corporations can avoid paying taxes in years of high revenue by spending more money on equipment and services. Much of the money spent goes to companies outside the State, leaving the Silver State holding the bag, not the money. Mining companies have major lobbying forces in Nevada that not only promotes their interests with State legislators, but also have been rumored to aggressively go after citizens and groups who oppose their favored tax status.

How favorable is Nevada’s mining tax status? This year mining is projected to contribute on 1.4% of the State’s revenue. That is roughly equal to the total tax paid for renting a car in Nevada OR the tax paid on liquor purchases. It is half the tax collected on cigarette and tobacco sales. Mining is a $1.5 Billion dollar industry in Nevada and contributes one of the smallest portions to the States revenue, but is voraciously defended by senior legislators of both parties at both the State and Federal levels.

In the last half of the 20th Century, gaming interests have assumed a share of influence as almost 25% of the State’s budget is financed by gaming taxes. Because of the massive lobbying efforts of mining, gaming, and Chamber of Commerce groups, the State government is run predominantly by and for conservative business interests. Nevada is ranked as one of the top business-friendly States and is a safe haven for wealthy individuals and corporations who seek to take advantage of Nevada’s lack of corporate, inventory, income and capital gains taxes.

The Failed Argument
Conservatives across the nation have suggested that taxes are killing the free market and all economic ills would disappear if not for the evil of a government-created fair playing field. That argument is proven wrong in Nevada. Despite the State’s business-friendly environment, it has the highest jobless rate in America and businesses are not thriving, but dying. There is no spin anyone can put on Nevada’s grand experiment. Government is not the source of our economic ills.

In a recent political debate in California, the Republican candidate for Governor argued that businesses were leaving California because of more favorable business environments in neighboring western States. She even went so far as to name them. Ironically, the one State she couldn’t add to her list, Nevada, has a more favorable businesses environment than any of the State’s named. If her argument were true, why aren’t businesses flocking to Nevada?

The Disaster Brewing for Decades
Politicians have known for decades that the economy of the Nevada was unsustainable and that economic disaster is a matter of ‘when’, not ‘if’. Dependence on only a few industries for the State’s economy has always kept Nevada vulnerable to significant changes in economic and/or business conditions. For years, Nevada’s main source of tourism and gaming revenue have been consistently in decline because of California Indian gaming.

2010 Projected Nevada Tax Revenue

Over reliance on the gaming tax revenue coupled with the lack of traditional tax revenue sources like income taxes have pushed the State to make up for it by having among the highest sales and gasoline taxes in the nation. The lack of corporate and capital gains taxes on wealthier tax payers has pushed the burden on those who are least able to pay.

Epic Failed State
Last year, like many States, Nevada felt the crushing blow of the 2007-09 Recession. Massive cuts (Higher Education was presented with a 36% cut in the Governor’s budget) and a few minor tax increases made it possible for the 2009 Legislature to finalize a budget. But in 2011, the well is dry. No one can predict how the politicians will come up with a budget, but with the Tea Party’s domination of Nevada politics and a hysteria over cutting taxes that don’t even exist it is obvious that any solution will involve gutting programs and shredding the State’s infrastructure. As Nevada is already No. 1 in crime, unemployment, and foreclosures, the continued devolution of the State’s government will mean we can only watch the situation go from worst to Epic Fail.

Poor Role Models: Governor's Dinner in Washington, D.C. - image thanks to 8NewsNow.com

Political Wackos Rule
A rational person would probably look at the current situation in Nevada and determine that this would be the time to find people of high moral character and great thinkers to take control of the crisis. This would also the time to capitalize on those people who are in positions to use their influence and power to act on behalf of the State at all levels of government. Unfortunately, a lynch-mob mentality has besieged the electorate and a blood-hunt by the national Republican Party has poured millions of dollars in an effort that will eviscerate Nevada’s voice in American politics.

There is little reason to believe that anything can prevent Nevada from an economic meltdown along with a catastrophic failure of government infrastructure. The cities and counties will experience the full brunt of the disaster as the Nevada constitution prohibits Home Rule, which means that they cannot take independent action to preserve themselves by isolating and controlling their revenue sources.

There is one positive aspect of this situation. As the nation works to recover from the Recession of 2007-09, every other State in the nation will be able to say, “Well, at least we’re not Nevada.”

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What most non-Rotarians don’t know about Rotary

28 Tuesday Sep 2010

Posted by Paul Kiser in Branding, Club Leadership, Communication, Customer Relations, Customer Service, Membership Recruitment, Membership Retention, Passionate People, Pride, Public Relations, Relationships, Rotary, Rotary@105

≈ 3 Comments

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Alumni, Blogging, Blogs, Club Members, Community Service, Executive Management, GSE, History of Rotary, International Service, Management Practices, Membership Recruitment, Membership Retention, Paul Harris, Polio Eradication, Public Image, Public Relations, Publicity, Rotarians, Rotary, Rotary Club, Rotary District 5190, Rotary International, Rotary policies, Value-added, Vocational Service

by Paul Kiser
USA PDT [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

Most non-Rotarians have little background information on Rotary and when we try to explain what Rotary is about we usually discuss the aspects of Rotary for which we are most familiar. Often a Club will become involved in eight to ten programs or projects each year and Club members know and understand those programs but may be unaware of how many programs Rotary offers at a District level.

Each District has a menu of support services and program opportunities for its Clubs. The goal is to assist and improve Club operations as well as help develop effective local, regional, and international programs and projects. Each of the over 500 Rotary Districts are supported by a staff of Rotarian volunteers to assist in the formation and maintenance of each project or program.

The unique aspect of Rotary is that a single member typically initiates her or his Club’s participation in a new project or program, so a new member can often take the lead in expanding the service opportunities in her or his Club, while also becoming connected to the Club through involvement. When talking to a potential member, every Rotarian should remember that a non-Rotarian might be the person to ignite a new fire in the Club.

The scope of Rotary
In any given year our Rotary District (5190) there are typically almost 150 District positions staffed by volunteer Rotarians representing many clubs. Among the positions are:

A District 5190 Leadership Meeting

15 Current or Future District Governors and Assistant District Governors assisting the Clubs
2 District Officers (Secretary and Treasurer)
41 District Project and Program Committee Chairs including
- Membership
  - Development
  - Extension
- Clean Water
- Health & Hunger
- Literacy
- Community Service
- International Service
  - World Community Service
  - Partners and Projects
- Vocational Service
  - Ethics Project
  - Speech Contest
  - Music Contest
- Youth Services
  - Rotary Youth Leadership Awards
  - Interact Clubs (Ages 12 to 18)
  - Rotaract Clubs (Ages 18 to 30)
  - Rotary Youth Exchange Program (including Safety, Orientation, and Procedure Training)
  - New Generations Exchange
- Club Administration
  - Club Awards Program
  - Newsletter Editor
  - Visioning Team
  - Rotary Academy
- Public Relations
- Rotary Foundation
  - Annual Giving
  - Ambassadorial Scholarships
  - Peace Fellowship
  - Foundation Alumni
  - Major Donors/Permanent Fund
  - Paul Harris Society
  - Group Study Exchange
  - Polio Eradication
  - District Simplified Grants
- District Assembly
- District Webmaster
- District Directory
- District Conference
- District Nominating Committee
- District Finance Committee
80 (approximately) additional Club and District support positions and/or committee members

Each of the functions listed above may have multiple sub-functions, projects, and/or programs. The scope of Rotary is larger than most Rotarians realize, but non-Rotarians also have little, if any, understanding of the dynamic projects and programs that operate under the banner that is Rotary. Our 105 year-old organization has developed highly effective programs that are led by passionate volunteers who invest their time, money, and energy at the Club and District level. The Club and its members are the center of the Rotary universe, but our universe extends far beyond the Club. Rotarians and non-Rotarians should understand the full extend of our organization’s capabilities of service to the Club and to Humankind.

For more information about Rotary visit www.Rotary.org

For more information on Rotary District 5190 programs go to www.RotaryDistrict5190.org

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Things I didn’t know about being a Father of a four-year-old Boy

28 Tuesday Sep 2010

Posted by Paul Kiser in Branding, Lessons of Life, parenting, Passionate People, Pride, Random, Relationships, Respect, Rotary

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behavior, Blogging, Blogs, boys, Child Development, child-rearing, children, Fatherhood, Parent Development, parenting, Public Image, Public Relations, Rotary, Young boys

by Paul Kiser
USA PDT [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

I am a Father three times over, but my first two were girls, which were relatively simple to raise and well-behaved…at least that is what I choose to remember. But the young boys I have known in my life are anything but well-behaved and I was nervous about being the Father of a boy. My son will turn five in a couple of weeks and I have realized that my nervousness was justified. Here are a few of the things I didn’t expect about being a Father to a 4 year-old boy:

I didn’t know I would have to justify which route I took home from Starbucks. When the little guy in the back seat says, “Dad, why do you go home this way?,” you have to either play the ‘I’m-the-adult-and-that’s-why’ card, or you have to try to explain the subtleties of traffic, time of day, and the desire to travel on surface streets with the sunroof open. Wise or not, I usually try to explain things, because I’m a teacher at my core … but I’m rethinking that approach.
Why IS the sky blue?

I didn’t know I would have to answer questions that force me to defend the stupidity of our language, like, “How come we say the alarm is going off, when it is on?” (i.e.; making noise). It’s a great question. Anyone want to field that one?

I didn’t know that going to the bathroom is a wait-until-you-only-have-seconds-before-disaster event and under no circumstances is possible upon suggestion by a parent.

I didn’t know little boys really did ask, “Why is the sky blue?” and expect an answer that they can understand. Have you ever tried to be the first person to explain the concept of a planet, the sun, photons, the atmosphere, and light absorption to someone? It is worse if someone else is present because it is like making lasagna, everyone has a better way of doing it.
Alexander with of his cousin

I didn’t know that a four-year-old boy could flirt … and he’s really good at it … when the girl is at least three times his age.

I didn’t know how well a boy could manipulate …uhm, his Mom. This one happened today. “Mom, could I have another treat…because you love me?” Fortunately, I’m immune to such ploys!

I didn’t know a boy could have such joy over catching grasshoppers and bugs. It seems a cliché about a boy and bugs, but the desire to catch and detain anything smaller than him is hardwired in his behavior.

I didn’t know I would become aware of every child around me even when my son is not there. Why should I care? These other kids have parents keeping watch on them, but when I see a child about to do something hazardous the urge to usurp the other parent’s authority is sometimes overwhelming.
Mowing the lawn is a team effort

I didn’t know I would have to wait to mow the lawn until he would be there to ‘help’ me. This was a recent quote, “Dad, I’m glad you waited until I got home to mow the lawn because I would be really angry with you if you had done it when I’m not here.” I have my orders.

I didn’t know that I could be attacked and beaten on with such zeal. I’m really hoping he learns to pull his punches before he gets too strong.

I didn’t know that a boy could change my attitude … about being the Father of a boy. Still, if you’re about to be a Father of a boy, we need to talk.

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Thank you, Mr. President

23 Thursday Sep 2010

Posted by Paul Kiser in Branding, Business, Communication, Ethics, Government, History, Honor, Lessons of Life, Pride, Public Relations, Relationships, Respect, Rotary, Social Interactive Media (SIM), Social Media Relations, Traditional Media, US History

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Blogging, Blogs, Customer Loyalty, Executive Management, Group Behavior, Jed Bartlet, Loyalty, Lynch Mob, Management Practices, Office of the President, President, President Barack Obama, President George W. Bush, Public Image, Public Relations, Rotary, Thank you, The West Wing, United States of America

by Paul Kiser
USA PDT [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

I happened to catch a West Wing episode while traveling this week, which was one of my favorite television shows. One of the things that I liked about the series is that when a character spoke to the President, no matter what happened in the discussion, before the person left they always said, “Thank you, Mr. President.” It reinforced the respect for the office and for our Country. Regardless of how the person felt about the Jed Bartlet or what he said, they still respected the office of the most powerful leader in the world. It was a fictional show with fictional characters, and yet the concept of respect of our Country’s leader is fundamental to our Great Society…fiction or not.

Martin Sheen as President Jed Bartlet (image thanks to CNN.com)

Today we have some who people have forgotten that part of their citizenship because they have shown disrespect to the Office of the President of the United States of America. This includes people who should understand respect (e.g.; some military and former military), but who show a complete lack of respect, disgust even, for our President. You can debate ideas, you can have contrary opinions, but the moment you speak ill of, forward an email, or in any way promote the idea that our President isn’t really worthy of respect, you have crossed the line. Those who have gone so far as to make up falsehoods (e.g.; he is not a citizen, Christian, etc.) are violating a sacred duty as a citizen of our Country to honor the Office of the President of the United States.

The lack of respect boils down to a few who are: 1) either completely ignorant and don’t care, or 2) intentionally attempting to deceive others for their own purposes. This type of behavior is common for a lynch mob consisting of people who are focused on satisfying their own lust for power. Lynch mobs don’t need facts or reason, because they are driven by emotions. They are the most gullible of all humans and they don’t regain their common sense until they have done something horrible. We have come to a point in our Country where people have to choose whether they wish to be decent citizens who respect our Country and value truth, or become part of the lynch mob driven by lust and hate.

President Barack Obama and the Oval Office (image thanks to acclaimimages.com

If I had been given an opportunity to have an audience with President George W. Bush when he was in office I would have still been proud to say, “Thank you, Mr. President,” when he was done with our conversation…even though I strongly disagreed with many of his policies. Respect for the Office of President isn’t governed by the political whim of the day, but by our love for our Country and all who live in it.

For me, it would be an honor to be in the same room as President Obama, let alone speak to him. In fact, my bucket list would include having the opportunity to stand with him in the Oval Office and at the conclusion be able to say,

Thank you, Mr. President.

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Rotary@105: Making Rotary Sexy

20 Monday Sep 2010

Posted by Paul Kiser in Branding, Business, Club Leadership, Communication, Customer Relations, Customer Service, Ethics, History, Human Resources, Lessons of Life, Management Practices, Membership Recruitment, Membership Retention, Passionate People, Public Relations, Relationships, Rotary, Rotary@105, Social Interactive Media (SIM), Social Media Relations, The Tipping Point

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2008 Rotary Focus Group Study, bad behavior, Blogging, Blogs, Club Members, Executive Management, History of Rotary, Management Practices, Membership Recruitment, Membership Retention, Paul Harris, Public Image, Public Relations, Publicity, Rotarians, Rotary, Rotary Club, Rotary District 5190, Rotary International, Social Media, Social Networking, Value-added

by Paul Kiser
USA PDT [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser - Rotary Public Relations Chair - District 5190

In 2008, Rotary International did a focus group study to discover the perception of non-Rotarians about our organization. It was an eye opener. In order to avoid a conditioned or biased response to the questions the participants of the study were unaware of who funded the study . While no cities in the United States of America were included in the focus group study, it is the best information we have to date about the Public Image (what other people think) of Rotary. At the risk of airing dirty laundry, here’s what we learned:

Study Finding:
People are very cautious about ‘volunteering’

“In most cases individuals are inclined to volunteer, however they are very intent on maintaining enough ‘personal’ time, and they do not consider humanitarian efforts or volunteering as something for which they would give up their ‘personal’ time.”

What may look like fun to some may be scary to others

This is important to note because most Rotarians often remark that ‘giving back’ and ‘service’ is one of the reasons they belong to Rotary, and we tend to readily share with prospective members that volunteering is one of the positive aspects of joining a club. However, this seems to be something we LEARN AFTER we become Rotarians. By approaching potential members with an emphasis on volunteering, we may be dissuading, not persuading them.

We have to remember that all Rotarians usually pick the volunteer activities in which they participate based on their passion for the need. While ‘Service Above Self’ is our motto, the magic of Rotary is that most clubs offer a wide variety of projects and programs, which allow the individual member to choose how and where to invest their time, money, and/or energy. This makes volunteerism a rewarding experience, rather than an obligation. My experience is that every successful new project or program has had a single member who was passionate about the need and was able to excite the other members to join in. The great feeling we have about volunteering is something we learn by experiencing.

Study Finding:

Mistrust of Large Organizations

“An issue that came up in all three regions was the mistrust or skepticism towards large organizational structures …. Respondents also noted that there is a tendency to view smaller organizations as more effective in getting things accomplished at the local level.”

This finding is what caused me to start using the phrase, “All Public Relations is local.” A big billboard about Rotary International will not be as effective as a one license plate holder driving around town on the back of a member’s car. The face of Rotary is and always been the face of our members and those who benefit from our projects and programs at the local level. This is not to minimize the value of our regional and international involvement, but when talking to someone who might be interested in Rotary, they want to know about the club, not the mega-organization.

Study Finding:

Rotary’s Public Image

How Rotary is perceived: “business men, elite, secretive, older, wealthy, largely based on formal rules, inflexible, not sure that women are allowed into local clubs, associated with Free Masons, not ‘trendy’, not ‘sexy’.”

Every time I have presented these findings to Rotarians I have had some uncomfortable laughter, some squirming in the seats, and/or a small gasp. Deep down we know that these perceptions are valid. While we often become blind to the Public Image of our club, by visiting another Rotary club that is more than ten years old we often see how someone could have the perceptions listed above.

I have observed members in some clubs behaving in ways that would not normally be acceptable in a public environment. Professionalism sometimes gives way to fraternity-type behavior with rude jokes, harsh ribbing, and political references that are inappropriate in a business setting. Last year I listened to a speech by a prominent Past District Governor who began by making an offensive political-laced joke about our nation’s President and his wife. All of these behaviors are contrary to Rotary’s mission and our organization’s Constitution.

The challenge is to: 1) accept that we have a Public Image problem, 2) identify the behaviors and actions by clubs and their members that reinforce a negative Public Image, 3) educate the members, 4) perform a Public Image makeover. This process may begin with the Board of Directors, but progress will only be achieved with the acceptance and cooperation of every member regardless of position.

We have one uniting goal in the next 24 months, and that is to make Rotary ‘sexy’ again. Rotary was ‘sexy’ when Paul Harris and three other people created our organization 105 years ago. Within five years cities around the nation were falling all over themselves to start a Rotary club in their community. The unique combination of an emphasis on ethical business practices, friendship, and reaching out to others was the fire that made Rotary’s lamp so bright. It’s time we fueled that fire again.

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Dear Business Person: It is 2010. Please update your brain.

17 Friday Sep 2010

Posted by Paul Kiser in Branding, Business, Communication, Customer Relations, Customer Service, Employee Retention, Government Regulation, History, Information Technology, Internet, Lessons of Life, Management Practices, Membership Recruitment, Membership Retention, Passionate People, Print Media, Public Relations, Re-Imagine!, Relationships, Rotary, Rotary@105, Social Interactive Media (SIM), Social Media Relations, The Tipping Point, Traditional Media, Website

≈ 3 Comments

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Bloggers, Blogging, Blogs, Business, Customer Loyalty, Education, Executive Management, Facebook, Internet, LinkedIn, Management Practices, Membership Recruitment, Membership Retention, MySpace, Networking, Nevada, New Business World, Newspapers, Public Image, Public Relations, Publicity, Re-Imagine!, Referrals, Rotarians, Rotary, Rotary Club, Sales, Selling, Social Media, Social Networking, Twitter, Value-added, Year 2002, YouTube

by Paul Kiser
USA PDT [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

Recently I listened to a presentation on how to network to increase referrals of potential customers. The speaker made her living by teaching people how to do this, so there is no doubt she knew her subject. Personally, I agree that face-to-face networking skills are critical if you are going to be in business, especially if you have direct customer contact.

However, she quoted statistics from a 2002 study done by the Chamber of Commerce on referral effectiveness based on the method of contact. 2002. That is where she lost me.

How far back is 2002? In 2002, the Department of Justice announced it was going to investigate Enron, the UN Security Council froze the assets of Osama bin Laden, Al-Qaeda, and the Taliban, the Winter Olympics were held in Salt Lake City, Utah, The US Secretary of Energy declared Yucca Mountain, Nevada to be a suitable nuclear waste depository, the Space Shuttle Columbia completed a mission to update the Hubble Space Telescope…it’s last before it would be destroyed on re-entry from it’s next mission in 2003, the United States led coalition invaded Afghanistan, A Beautiful Mind won Best Picture, United Airlines and WorldCom filed for bankruptcy, Congress approved a resolution to go to war with Iraq, and President George W. Bush created the Department of Homeland Security.

Columbia Space Shuttle Breakup in 2003

To some, it may seem like 2002 was yesterday, but when discussing a topic on how business referrals are made in 2010, quoting data from a single, eight year-old study makes me question the relevancy of any of the information provided. Note that the Internet was only eleven years old in 2002. The first Social Media site, Friendster was started in 2002. It wasn’t until 2003, that the more known sites of LinkedIn (May) and MySpace (August) were introduced. Facebook didn’t come on-line until February 2004, YouTube began a year later, and Twitter didn’t start until July 15, 2006.

The world of communication and business have changed dramatically in the past 36 months, let alone the changes over the past eight years. To discuss ‘networking’ from a perspective of the world in 2002 is to be in Denial* of the world of 2010. While ‘more experienced’ business people scoff at “these young people” and their Social Media, the reality is that referrals are being replaced by customer recommendations read off of blogs and other Internet sources. ‘Experienced’ business people can be angry, condescending, and ignorant all they want about the impact of Social Media on business…but it won’t change what has happened. Many people blame government regulation for business failures, but more businesses fail because of outdated business minds and practices than anything other cause and we are neck-deep in 2002 business thinking.

(*See Rotary@105: Grieving Change)

Face-to-face networking is important, but compare the number of face-to-face interactions/connections that a person can make in a day with the number of interactions/connections that can be made through blogs, LinkedIn, Facebook, and Twitter in an hour, and it becomes apparent that dismissing the power of Social Media makes a business person appear uninformed and outdated…sort of like a man who wears shorts, sandals…and black socks. That analogy may not make sense to some people, but then again, those people probably aren’t reading this blog…or any others.

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Riding Reno: The Ladies of McCarran Boulevard

15 Wednesday Sep 2010

Posted by Paul Kiser in About Reno, Branding, Lessons of Life, Passionate People, Public Relations, Random, Recreation, Rotary, Sports, Travel

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Bicycling, Bike, Bike ride, biking, Blogging, Blogs, exercise, Keira Knightley, Lady Gaga, mountain bike, Nevada, Public Image, Public Relations, Reno, rider, riding, Rotary, Rotary District 5190, routes, Shakira, Sparks, Taylor Swift, Touring, workout

by Paul Kiser
USA PDT [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

This summer I started riding a bike around Reno, Nevada. Because I live close to McCarran Boulevard it is usually the primary feature of my route. McCarran is a four lane artery circling Reno; however, most of the 23-mile ring road has a wide shoulder and is a good option for a rider looking for a workout. Because it makes a circle a rider can complete the entire route, or it can be divided up into four sections that offer different challenges and levels of workout. Solely for my entertainment I have labeled each section with a female star’s name that reminds me of the section.

I should point out that I use a borrowed 15 year-old mountain bike, which creates significantly more resistance than a more contemporary road/touring bike, or even a hybrid or commuter bike…and yes, it is a pansy excuse. For a hardcore rider who loves hills, the terrain of McCarran will hardly seem challenging, but for me (and my borrowed mountain bike), the western sections of the route are more than enough of a cardiovascular workout.

I tend to NASCAR my route, so my description of riding McCarran Boulevard will be a route that is counterclockwise in each section of the circular route. The four sections are bisected by Interstate 80 and Virginia Street.

Shakira's first hill

SHAKIRA
Northwestern McCarran Boulevard
At 3.5 miles, the Shakira section is the shortest of the four McCarran quarters. It starts at North Virginia Street and after a slight downhill offers the second highest continuous elevation gain (175 feet in 1 mile) of the 23 mile route. That seems tame for most experienced riders on narrow tire touring bikes, but on a summer afternoon or evening the climb is into a stiff headwind. Combine the climb and wind with a hot day and a rider can lose a pound or two thanks to Shakira.

The first hill flattens out on top to a slight downhill followed by a second smaller hill with a 80-foot elevation gain that puts the rider at the top of Shakira section. From here it is all downhill for over a mile to I-80; however, this is a heavily congested area with multiple shopping campuses on both sides of McCarran. While Shakira has nice broad shoulders, she also has a lot of cross traffic in the last mile.

Shakira has great shoulders

Shakira is ideal for a short cardio workout. For a quick ride I typically hit northwest McCarran and then continue into the next section of McCarran to 4th Street and return home on surface streets.

LADY GAGA
Southwestern McCarran Boulevard
This was the first section of McCarran I named…I was listening to a Lady Gaga song during the climb … and the name stuck. It is the longest and has the most challenging terrain of the four sections of McCarran.

From I-80 and west McCarran, Lady Gaga continues to drop in elevation from Shakira past 4th Street and down to the bridge that crosses the Truckee River. Once she lures you in with fun downhill she then begins a 575-foot elevation gain over the next 2.8 miles to the highest point on McCarran (5160 ft.) To add insult to injury, a significant portion of the climb turns the rider to the southwest and into the afternoon headwind. Workout junkies might fall in love with the challenge of Lady Gaga, but for others it might feel like a ‘Bad Romance’ as you are pedaling over a mile up the hill into the wind and round a left curve only to find there is still more hill ahead.

Lady Gaga takes you for a ride

Once at the top you can congratulate yourself because you have conquered the biggest hill in the circuit. The next phase of Lady Gaga is a 600-foot mostly downhill ride for over two miles. The downhill ends at Lake Street and the remainder of the 7.1 mile section is relatively flat as you head east to South Virginia Street; however by reaching the valley floor you also have returned to a high traffic area.

Lady Gaga has great ...uhm,..shoulders too!

The paved shoulder on the Lady Gaga section is excellent for most of the route; however, the division between bike route and car lane is ill-defined in the flat area between Lake and South Virginia Streets. It is unfortunate that just as the car traffic becomes heavier the bike route designated area on the shoulder disappears.

Taken together, the total 10.6 miles of the Shakira and the Lady Gaga sections offer 1) a great workout, 2) great bike lanes, except as noted and, 3) great views of the Reno Valley (yes I’m aware no one refers to it as the ‘Reno Valley’.) I should note that most riders will pick up considerable speed on the downhills of these ladies and I have experienced strong side gusts on the downhill at the beginning of Lady Gaga. I have never been concerned that I would be pushed out into traffic; however, some caution in gusty winds is advised.

The narrow shoulders of the Keira Knightley section

KEIRA KNIGHTLEY
Southeastern McCarran Boulevard
Having covered the 10.6 miles of the western half of McCarran, one might easily dismiss the Keira Knightley portion of the McCarran experience; however. the 6.0 miles has a unique challenge, just not the kind bike riders normally seek. From South Virginia Street, the traffic is heavy due to the collection of shopping campuses and other commercial activity in area. Initially there is plenty of paved area for riders to avoid close encounters of the automobile kind; however, the paved shoulder keeps shrinking until there is little or no shoulder after you pass Longley Lane.

I would advise that the rider have some type of mirror to track the traffic behind them and, of course, a helmet is necessary in any riding environment. Most of Keira should be considered highly hazardous riding with shoulder conditions that are uncharacteristic of most of McCarran.

The other notable characteristic of the Keira section is its flatness. At Virginia Street the elevation is approximately 4450 feet and it drops over down to about 4400 feet at Longley Lane then stays within 15 feet of that elevation for the remainder of the section.

Like the real Taylor Swift, the final section of McCarran is a tame experience for most

TAYLOR SWIFT
Northeastern McCarran Boulevard
I have named the last section of McCarran, Taylor Swift. It is a 6.3 mile section that has some narrow shoulders at the beginning and a few minor elevation changes in the last half of the section. Overall the Taylor section has about a 250 foot rise but it levels off for the last mile before North Virginia Street. Taylor is a high traffic area for the first mile or so, but once past Prater Way the surrounding area becomes primarily residential. The other area of note is near the I-580 (US 395) and North McCarran interchange. In addition to the activity around the on/off ramps of I-580, there is major commercial activity for almost a mile on either side.

Like the Shakira section, the elevation gain occurs when the rider is facing west, which is the direction the wind comes from in the afternoon and evening. If you start your ride at the beginning of the Shakira section then you might discover that the last few miles on the 23-mile ride will remove any guilt you might have for the nice level ride of the Keira and first half of Taylor sections.

I have done the ride in two hours of ride time, but I would allow for two and half hours. For hardcore riders/racers it is probably an hour and a half ride or less. I like Shakira, Lady Gaga, Keira, and Taylor because they offer fewer intersections than normal city streets and a great riding area for most of the route. If you find yourself in Reno looking for a nice ride with views of the city, you can’t go wrong with the Ladies of McCarran; however, the best views, and the best workout will be with Shakira and Lady Gaga….is that a surprise to anyone?

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Rotary@105: Grieving Change

07 Tuesday Sep 2010

Posted by Paul Kiser in Book Review, Branding, Business, Club Leadership, Communication, Crisis Management, Customer Relations, Customer Service, Information Technology, Internet, Lessons of Life, Management Practices, Membership Recruitment, Membership Retention, Passionate People, Print Media, Public Relations, Random, Re-Imagine!, Relationships, Rotary, Rotary@105, Science, Social Interactive Media (SIM), Social Media Relations, The Tipping Point, Traditional Media, Website

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Acceptance, Anger, Bargaining, Blogging, Blogs, Book, Change, Club Members, Customer Loyalty, Denial, Depression, Elisabeth Kübler-Ross, Executive Management, Facebook, Grief, Grieving, Grieving Loss, History of Rotary, Internet, LinkedIn, Loss, Management Practices, Membership Recruitment, Membership Retention, New Business World, On Death and Dying, Paul Harris, Public Image, Public Relations, Publicity, Re-Imagine!, Rotarians, Rotary, Rotary Club, Rotary District 5190, Rotary International, Social Media, Tradition, Twitter, Value-added

by Paul Kiser
USA PDT [Twitter] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

On October 16th, our Rotary District (5190) will hold the second annual Public Relations (PR) seminar. It is a difficult topic because PR is a vital component to all aspects of Club operations, especially Membership recruitment and retention; however, for very ‘human’ reasons many members/clubs may not ready to listen to many of the key concepts because they are not ready to face the reality of the current situation.

To understand the resistance to the topic I need to refer to the 1969 book by Elisabeth Kübler-Ross, On Death and Dying and her model of the grieving process. Her book became a major work in the fields of psychology and counseling for decades and while many experts now reject the idea of ‘stages’ of grieving, her model serves to remind us that people are influenced by their emotional state and some information will not be easily accepted when change intersects with tradition.

On Death and Dying by Elisabeth Kübler-Ross

In the book, Kübler-Ross proposes that the grieving process involves five stages that help us recover from personal crisis back to a more balanced life where the incident or loss does not rule our lives and influence our decision-making. The stages are: 1) Denial, 2) Anger, 3) Bargaining, 4) Depression, and finally, 5) Acceptance.

So what is happening in Rotary that would cause a member or a club to be in crisis? Two issues come to mind.

Membership in Crisis
First, Rotary has been battling a significant membership issue for almost 15 years. For example, in 2005, Rotary Zone 23 (now re-zoned as Zone 25) had 568 clubs consisting of 33,921 members and five years later (2009) Zone 23 consisted of 33,304 members in 588 clubs. While the number of clubs had increased by 20, total membership had decreased by over 600 people. This is only about a two percent loss over five years; however, the problem is that, 1) this has been a consistent trend for most of the last 15 years, and 2) every Rotary International President for the last nine years has pushed for increased membership as part of the key programs for his year.

The facts are simple: Rotary is bleeding membership and clubs are getting smaller (in Zone 23, an average of 3 members smaller over five years.) In seven years Rotary has brought in 1.2 million members…and lost 1.2 million members. Membership in North America, and many other western countries is on the decline. If current trends continue, over the next 15 to 20 years many community Rotary clubs will shrink until they are no longer relevant and then disband. Many small clubs are already facing this problem today and have less than five years to solve their membership crisis.

A New Business World
The second issue is external to the Rotary club. Business and communication is undergoing a rapid change and all the rules are changing. The Internet and, in particular, Social Media have challenged how business operates in a world where one person can be heard by millions, and if that person is talking about your product or service you have to be plugged in and listening or be lost in ignorance of what your customers and potential customers know about you. This new world demands personal involvement, yet many people (especially older business people) don’t want to be forced to participate in Social Media tools that put them and their company up for public scrutiny. There is a growing division between older professionals that tend to reject Social Media tools and younger professionals that tend to accept them. Guess in which category most Rotarians fit?

Action Obstructed by Grieving
Public Relations offers potential solutions to both issues. By becoming aware of the Club’s public image (how non-members perceive Rotary) the members can adapt their PR plan to maximize the value of the club projects and programs to help non-members understand the purpose and scope of Rotary. Members can also be aware of behaviors and information that reinforce negative stereotypes that non-members may have about Rotary, then avoid situations that might damage the reputation of the club. PR can also help members understand and adapt to the Social Media tools and use them to the best advantage for the club…and their business.

The problem is that discussion of these solutions is premature when someone is grieving. It is akin to telling the man who just lost his wife that, “there are plenty of fish in the ocean.” The combination of scrambling to understand a new business environment while facing a slow bleed of Rotary club members has many Rotarians in the one of the stages of grieving.

For some it is the first stage: Denial:

Stages of Coping with Loss

“There is no membership crisis. The world is the same today as it always has been. Our club is fine, we’ve been around for decades and we will continue to be here for decades to come.”

For others it is Anger:

“This is our club! We don’t need to change, if someone wants to belong to our club they need to change to our way of doing things! Don’t tell me what to do, I’ve been around a lot longer than you! Most of our members aren’t even on Facebook!”

For some it is Bargaining:

“We need QUALITY members, not more members. What help are we going to get to make these changes? How do you know this will work? How do I know this is not just a waste of time?”

And for some it is Depression:

“….”

Of all of the stages, a club should fear depression the most. Apathy and membership are never good combinations; however, for some members who are overwhelmed by change, the depression over the issues will open the door for them to quietly leave Rotary. In some cases, a member who is entrenched in tradition may not be able to accept change and leaving Rotary is the only option, but hopefully we can be aware that grieving change is part of the process and present the message in a way that will help members to the final stage of grieving, Acceptance.

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Communication: Repetition of message does not increase awareness

03 Friday Sep 2010

Posted by Paul Kiser in Branding, Business, Communication, Crisis Management, Customer Relations, Customer Service, Ethics, Government Regulation, Information Technology, Internet, Lessons of Life, Management Practices, Passionate People, Public Relations, Relationships, Rotary, Social Interactive Media (SIM), Social Media Relations, Traditional Media, Travel

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air safety, Blogging, Facebook, flight attendant, Internet, LinkedIn, Management Practices, New Business World, pre-flight briefing, Public Image, Public Relations, Publicity, Rotary, Social Media, Social Networking, Southwest Airlines, SWA, Twitter

by Paul Kiser
USA PDT [Twitter] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

“….Welcome to Flight 2333 to Norfolk….”

August was a busy month of travel for me. On four round trips in one month I spent over 40 hours on sixteen Southwest Airline planes and heard the pre-flight safety briefing 19 times. That would theoretically make me one of the most knowledgeable passengers on flight safety. One would think that I could repeat the flight attendant patter verbatim by now. But I can’t. I travel enough that the safety briefing is merely spam to me.

“…We would like to point out a few of the safety features on this Boeing 737. To fasten your seat belt slide the metal tab in the buckle. To release the belt pull up on the tab on the top of the buckle…..”

Attention will be paid to that which is unique

I know that this briefing is intended to provide a safe traveling environment and maybe there is someone who is allowed out in public who doesn’t know how to buckle a seatbelt, but really, does mindless repetition make us safer? The answer is ‘no’. Repetition can be useful in helping the brain hardwire complex information, but when the information is perceived to be too basic most people stop listening.

The failure of the passenger pre-flight briefing to inform serves as a good lesson for business people. A lot of smart people should know this, but I still find business men and women who live by the erroneous assumption that the more they get their message out, the more successful will be their endeavor. I have one group that sends at least one email to me everyday, and sometimes more than one email. I support the purpose of this organization, but I am considering blocking their emails because they have become spam to me. When I open their email I read a few words and I file it away.

A ‘Hoser’ is what I call people who flood a Social Media tool with posts. On Twitter, I never read Tweets from someone who has multiple posts in quick succession. Sometimes people use applications that allow the Tweets to be posted on a schedule, which I think is a mistake. When I see the same face on five consecutive posts I consider ‘unfollowing’ them over reading what they have to say. The same is true on Facebook and LinkedIn.

More about using Social Media in Aristotle’s Rules of Social Media

To be successful Public Relations and Marketing professionals must accept that a message must be more than a pre-flight briefing. If the message is just about repetition then not only will the audience not get the information, they will be annoyed by it. This is a hard lesson for traditional media ‘experts’ because they lived through a time when the audience had to get spam to get the entertainment (commercials embedded in television shows or ads embedded in magazine/newspaper articles.) Traditional media was designed to force the audience to accept the spam, but the Social Media is oriented to the audience, not the advertiser, and this means the reader has the power of the ‘off’ switch. To be heard, and understood PR/Marketing professionals must reject the old annoying ways of the past and use style, not repetition to get the message out.

As for the airlines, the pre-flight briefing will never go away even though it is completely ineffective. The briefing has little to do with informing people and everything to do with asserting the authority of the flight attendants. By standing up and lecturing the passengers on what passengers can and can’t do, they are identifying themselves as the people in charge, which is important in the unlikely event of a crisis on the plane.

However, the problem is that when your message is largely being ignored because it lacks content, the risk is that passengers won’t listen to other announcements. That’s another important lesson for PR professionals.

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Is it time to fire yourself?

27 Friday Aug 2010

Posted by Paul Kiser in Business, Communication, Consulting, Customer Relations, Customer Service, Employee Retention, Government Regulation, Higher Education, Human Resources, Lessons of Life, Management Practices, Passionate People, Public Relations, Re-Imagine!, Relationships, Rotary, Tom Peters, Universities

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Blogging, Blogs, Employee evaluations, Employment, Executive Management, HR, Management Practices, New Business World, Public Relations, Re-Imagine!, Rotary, Tom Peters

by Paul Kiser
USA PDT [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

One thing I have observed in government, hospitals, universities, and small business management is that all of those fields tend to be people collectors. What I mean is those particular fields have a high incidence of people who have passed their expiration date.

Why?

Government, hospitals, and universities tend to: 1) pay their employees well, 2) offer good to great benefits, 3) offer prestigious positions, and 4) have incompetent human resource professionals. A person who lands in any of these three fields may be an excellent performer for several years; however, every human being needs new challenges and after five to seven years they lose the excitement of the job. The problem is that because they have moved up to the top of the pay scale (pay scale: an example of HR incompetence) the person discovers that if they were ever to leave that job they would have to: 1) take a pay cut, 2) risk losing their excellent benefits, and 3) not find as prestigious position as what they have in their comfy current job.

Now that excellent performer is trapped like a caged animal in a job that has no challenges for them. The result is what we have in America today. Government services, hospitals, and universities that are operated by uninspired people who’s most important priority is to go home at the end of the day. And where is the human resources professional? Standing there preaching that all those systems they created that cause employee burnout are absolutely vital for retaining employees. People collectors.

Show me an organization that prides itself on long-term employees and I’ll show you a group of people who shoved innovation and creativity into a file drawer decades before.

So why did I include small business owners in with this unhappy, unproductive group of people?

For small business owners the trap of mediocrity is different, but it has the same result. Initially, a new business owner is excited by the challenge of creating a business from nothing. If they are successful they find the satisfaction of beating the odds, which is like a drug to a business owner. Then comes the fear of losing everything they built. That fear always, always, always leads to becoming conservative. Don’t take chances and don’t risk failure. But it doesn’t stop there.

Eventually, the intelligent business owner realized that his/her business has become stagnant. He/she then tries a series of half measures that stirs the pot but doesn’t make anything new happen. They shake up their sales team, join a peer group (they serve the same function as HR), purchase clever productivity software, or…God forbid, hire a consultant. The result is a temporary change in activity that fails to address the real problem. Fear of failure. Thus, the small business owner becomes a people collector, and they are the one collected. Stuck in a place they can’t get out of and yet, don’t want to be.

My best advice I can give to a small business owner who is stuck in this trap? Fire yourself. Put someone in charge of your company, expect that they will drive it into the ground, and go out and build a new business. At the very least you will no longer live in fear, but you will more alive than you have been in years.

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I mow my lawn because…

17 Tuesday Aug 2010

Posted by Paul Kiser in Branding, Business, Club Leadership, Communication, Crisis Management, Customer Relations, Customer Service, Employee Retention, Ethics, Government Regulation, Higher Education, Lessons of Life, Management Practices, Membership Recruitment, Membership Retention, Passionate People, Public Relations, Random, Re-Imagine!, Recreation, Relationships, Rotary, The Tipping Point

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Agent Smith, Blogging, Blogs, Club Members, Customer Loyalty, Executive Management, HR, inevitability, lawns, Management Practices, Membership Recruitment, Membership Retention, movie, mowing, mowing the lawn, Mr. Anderson, nature, Neo, New Business World, overcoming the odds, parenting, Public Image, Public Relations, Publicity, Re-Imagine!, Rotarians, Rotary, Rotary Club, Social Media, The Matrix, Value-added

by Paul Kiser
USA PDT [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

Mowing the lawn is a futile task.

It’s like Agent Smith said to Mr. Anderson (Neo) in The Matrix as he held him as the subway train rushed toward them:

Do you hear that Mr. Anderson? That is the sound of inevitability. It is the sound of your own death.

That is what my lawn says to me everyday as it smirks and says, “Do you hear that Mr. Kiser? That is the sound of inevitability. It is the sound of nature winning.” It doesn’t stop with the grass. Everyday we face the battle against the march of time. We live in a reality that will always have the last word…and last laugh. We cannot win….

: Agent Smith: The sound of inevitability

…but I don’t see it that way.

I mow my lawn and I do it as an act of defiance. Yes, it is going to grow back, and yes, I could spend my time some other way than weekly harvesting my valueless grass, but that would be giving up.

We can have small victories. We can defy the odds and make nature work for her ‘inevitability’. Yes, the grass will grow, but look at my lawn and today… it didn’t win. The day belongs to me and my lawnmower. Take your inevitability and chew on it, Mother Nature, because today I own you.

In the past few years I have noticed that many people have given in to Agent Smith. They see only the inevitability. Everything will only lead to failure, so why try? The only problem is that everything great that humans have accomplished have been done by defying inevitability. bridges, tunnels, interstate highways, monuments, dams, water systems, sewer systems, powerlines,….the list goes on. It is in our nature to defy nature…and win….even if it is only for today.

Whether it is the start of a new school year, greeting the 833rd customer of the day, inviting the 18th prospective new member when the first 17 didn’t join, planning the fundraiser…again, walking around and talking to the employees for the third time today, or convincing someone that a new creative idea really can work, we beat the odds and make inevitability wait and that’s why we exist.

Beating inevitability

So I will continue to mow my lawn…until Alexander is old enough to do it.

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How Rotary can…must…will plug into Social Media

28 Wednesday Jul 2010

Posted by Paul Kiser in Branding, Club Leadership, Communication, Customer Relations, Customer Service, Information Technology, Internet, Management Practices, Membership Recruitment, Membership Retention, Passionate People, Print Media, Public Relations, Re-Imagine!, Rotary, Rotary@105, Social Interactive Media (SIM), Social Media Relations, Tom Peters, Traditional Media, Website

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Bloggers, Blogging, Blogs, Club Members, Facebook, History of Rotary, LinkedIn, Membership Recruitment, Membership Retention, New Business World, Paul Harris, Public Image, Public Relations, Publicity, Re-Imagine!, Rotarians, Rotary, Rotary Club, Rotary District 5190, Rotary International, Rotary policies, Social Media, Social Networking, Tom Peters, Twitter, Value-added

by Paul Kiser
USA PDT [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Social Media (sO-shul mE-dE-ah) – 1) any Internet function that allows user comment or input, 2) interconnected Internet tools that promote participation in the sharing of ideas, concepts, and information between users or members, 3) a type of interactive communication on the Internet that bypasses the non-interactive, one-way, broadcast-type communication of traditional media (e.g.; newspaper, magazine, radio, television, books, etc.) 4) an evil plot devised by mostly young people who seek to destroy traditional media, end all privacy, and rule the world by talking to each other.

Paul Kiser

Rotary is not an organization that reacts quickly to change. The parent organization meets only once every three years to discuss and propose major policy changes and even then the meeting consists of senior representatives (Past District Governors) from each Rotary District. Rotary clubs themselves often consist of members that disproportionately represents males over 50, (of which I am one,) and that group is not normally known for its adaptation skills in changing environments. In many ways, Rotary is the poster child for rigidity, rules, and tradition.

The problem is that we don’t live in a world that rewards the slow or unadaptive. We have moved into a period of rapid change that is similar to the Crusades ‘convert or die’ philosophy and nowhere is this more obvious than in the world of Social Media. Never before have we seen a key function of our world, namely communication, advance in such a short time period. We now live in the Peter Drucker and Tom Peters world of Ready, Fire, Aim!

Consider the revolution of computers. From the introduction of personal computers from 1975 to 1985, the personal computer at home and in the office was a novelty. It was an interesting device, but limited in its usefulness. By 1985, the personal computer was starting to become a staple in business and by 1995, the computer was firmly entrenched into our everyday lives. It took approximately 20 years for computers to go from ‘a toy’ to staple of life.

Compare the computer revolution to the Social Media revolution. Just over six years ago Facebook didn’t exist. Just over four years ago Twitter didn’t exist. In the past three years the way we communicate has so drastically changed that email is considered on par with snail mail by most people under 30 years old.

Social Media Revolution

(What’s changed? See the Social Media Revolution Video)

So what does this mean for a world-wide service organization like Rotary? Change. Change like our organization has never experienced in its 105 years. But it will be good change…for most of us.

Open Discussion of Issues
The Social Media revolution is characterized by open discussion of ideas and concepts. Over the next 18 months we should expect to see more members who are passionate about Rotary writing personal blogs. These individual blogs will not be sanitized messages approved by Rotary International, but personal viewpoints (like this one) discussing current issues at the Club, District, and RI levels. Sometimes the ideas and opinions expressed will be uplifting, sometimes awkward and/or uncomfortable, and sometimes they will just be wrong. The point is that there will be discussion of Rotary…good…bad…or both, and we should expect it.

The leadership of Rotary, from Club Presidents to the RI President, can either pretend it is not happening and hope it will go away, or they can decide to participate. My vote is participation. A District Governor may serve her or his District for a year and speak once at every club, but a blog is forever and is accessible to everyone in the world. Wise input from knowledgeable leaders can help promote positive discussions, and discourage inappropriate discussions. The worst thing to do is to allow a single Rotarian to create misguided impressions of Rotary by not correcting or responding to incorrect statements.

This must be done with care, as we are all aware that in the 1980’s Rotary International (RI) took a stand against a California club that allowed women to join, thus beginning a fight that ended up in the U.S. Supreme Court where RI ended up on the wrong end of the law.

Still, we do have key principles that must be protected as was the case in 2006-07. A California club began promoting a project to buy special ammo clips for U.S. soldiers at war in Iraq and Afghanistan and was pedaling this program to other clubs. Clearly, this was a violation of Rotary’s peaceful mission to serve and of RI’s Constitution. Such violations of our principles must be addressed and corrected by the leadership of Rotary.

Rotary leadership must take care in participating, but they should not only comment, they should write their own blogs. A more open discussion of Rotary related issues will serve to make our organization stronger and will help guide the leadership to address true member issues, not just what filters up through the Chain of Command.

Better Communications – Smaller Chunks, Targeted Audience
In the 1960’s a newsletter was vital information that couldn’t be accessed anywhere else. As copy machines in the 1970’s and 80’s got better the quality of the newsletters got better. The spread of color inkjet printers (HP made a killing on color ink) of the 1990’s brought newsletters to the height of their glory and anybody and everybody put out newsletters about anything. Today, a newsletter is only slightly higher on the value scale than junk mail. The problem is that few people have time to spend 15 minutes reading it and much of the information is not of interest to the reader. In addition, the quality of the editing and design of a weekly club newsletter goes from professional grade to…well, not so much. Often the editor is a volunteer who is passionate about the club, but may or may not agree with the current priorities of the club leadership.

Enter Facebook and Twitter. Most clubs I’ve been involved in regarding incorporating Facebook or Twitter into club communications have included this statement, “But most of our club members don’t use Facebook.” If there is a defining remark about the state of a club’s recruitment situation, that is it. Over 500 million people use Facebook and Rotary clubs don’t think it is relevant because their current members don’t use it. If your membership is not using the most current methods of communication, that should tell you why people in the real world see Rotary and your club as out-of-date and out of touch.

Facebook and Twitter provide information in small readable chunks. No one has to read all 10,000 words in the newsletter to get the information they need, they just read what is of interest to them and they read it in a format that gives it to them when they are ready to read it. Those that don’t use Facebook or Twitter will find that they know less and less about what is going on in the world around them and ignorance is not a Rotary value. The club that doesn’t have an active website and Facebook Fan Page within 12 months will most likely be the club that is consistently struggling to maintain membership. It that simple.

Fortunately, I know that Rotary clubs will adapt to the new Social Media whether anyone wants it or not. They will adapt because those clubs that don’t will waste away, while those that embrace Social Media will begin to see new, younger, smarter members fill in the ranks. It’s the way change works according to Darwin.

Paul Harris began Rotary to make connections with other people. Paul Harris would have loved Social Media.

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Nevada’s oldest brewpub opens new Reno brewery

25 Sunday Jul 2010

Posted by Paul Kiser in About Reno, Branding, Business, Customer Relations, Information Technology, Passionate People, Public Relations, Rotary, Social Interactive Media (SIM), Social Media Relations

≈ 3 Comments

Tags

Beer, Blogging, Blogs, Brewery, Brewing, Brewpub, Craft Beer, Customer Loyalty, Employment, Food, Grain, Great Basin, Hops, Management Practices, Micorbrewery, Nevada, New Business World, Public Image, Public Relations, Publicity, Restaurant, Rotarians, Rotary, Rotary Club, Rotary District 5190, Specialty Beer, The Great Basin Brewing Company, Value-added

by Paul Kiser
USA PDT [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

No one could legally brew beer in Nevada until the early 1990’s. That was changed, in part, by the efforts of Tom and Bonda Young and a few other brewing entrepreneurs who worked to change antiquated State laws. Once the law was changed Tom and a business partner established the first brew pub in northern Nevada, the Great Basin Brewing Company in 1993. Today, Great Basin Brewing is the oldest brewpub in Nevada and this week it will open a new top shelf brewery/restaurant in Reno.

Great Basin Brewery might have started out in Reno, except that the law that allowed brewpubs to operate in Nevada initially required the location to be in an area designated as a redevelopment zone and Sparks stepped forward to welcome the venture in the Victorian Avenue redevelopment plan. For 17 years it has been a significant part of downtown Sparks.

South side of the New Great Basin Brewing Company in Reno, NV, USA

Brewpubs are no longer restricted to redevelopment zones and last November Tom and Bonda took the leap to expand by remodeling a former Mexican chain restaurant into a showcase brewery serving some of Nevada’s most honored craft (specialty) beers. The new Reno location will significantly increase the production of the local brewpub that already is among the top 35 among over 1600 in the United States. The Sparks location can currently produce 7 barrels of beer at a time, but the new brewery will increase the combined production to 32 barrels.

Eli and Ryan working the brewing room

In addition to increased beer production, the new Reno Great Basin Brewery location will serve the same menu as its Sparks sister facility with the addition of hot baked pizza from their new brick pizza oven. The expansion of Nevada’s home-grown brewery has also created new jobs with the increased staff, along with the construction workers involved in the remodel. Tom also worked with local suppliers as demonstrated by using a local carpenter to build all the table tops in the facility.

Several members of the brewery staff have taken on significant responsibilities during the remodel and ramp up phases of the project including Jazz Aldrich, Eli Brightburg-Smith, Paul Ganzer, Dave Miller, Ryan Quinlan, and Dondo. This week has been spent taking the final step to make the new facility’s restaurant operational for the public opening on Monday (July 26).

Signs show which craft beers are currently on tap.

While watching beer brew can be as exciting as watching grass grow, it is intriguing to be able to see the large stainless steel containers that ferment grain products into a wide variety of craft beers that have landed the most awards of any Nevada brewpub. The new facility includes a silo on the southwest side of the building for the grain used by the brewery, which is a reminder that this is a real brewery with a brewpub and restaurant, and not just a restaurant that has a small brewery function to qualify as a brewpub.

I’m a big fan of the Young’s and the Great Basin Brewing Company. Tom Young has been a long-time member of the Rotary Club of Sparks and has donated many kegs of beer at cost or less for many fundraisers in the Reno/Sparks area. He and Bonda have also hosted Rotary Youth Exchange students and been active participants in club activities. It is exciting to see local business people who have given back so much to the community expand their operations and bring a quality brewery into Reno proper. If you have a chance to stop by this week I highly recommend stopping in to see the facility and have a beer..or two. Cheers!

(The Great Basin website)

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Rotary@105: Membership/Public Image Challenge

20 Tuesday Jul 2010

Posted by Paul Kiser in Branding, Club Leadership, Communication, Customer Relations, Customer Service, Lessons of Life, Management Practices, Membership Recruitment, Membership Retention, Passionate People, Public Relations, Relationships, Rotary, Rotary@105, The Tipping Point, Women

≈ 2 Comments

Tags

Blogging, Club Members, Customer Loyalty, exit interviews, Management Practices, Membership Recruitment, Membership Retention, New Business World, Paul Harris, Public Image, Public Relations, Publicity, Rotarians, Rotary, Rotary Club, Rotary District 5190, Rotary International, survey, Value-added

by Paul Kiser
USA PDT [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser - Rotary Public Relations Chair - District 5190

I have a challenge for every North American Rotary club that is at least ten years old:

Step 1. Look up all the new members that were inducted in the last three and a half years, excluding the new members inducted in the last six months (e.g; members inducted between January 2007 and January 2010.)
Step 2. Determine how many of those members left the club.
Step 3. Contact them (if living) and ask the following questions:

Why did you leave the club?
Why did you really leave the club?
In a time when more connections with business people would be more critical, why didn’t our club offer this to you?
What type of person would you recommend to join our club? (Age, gender, personality, etc.)
What irritated/disappointed you about our club?

Step 4. Hold a Board Meeting to discuss the results.

Rule One is that no one is allowed to diminish or discount the statements of the former member (e.g.; “She never was really happy with us.” or “They just wanted to network.” or “He joined for the wrong reasons.”)

Rule Two is that no one on the Board who has served over three years is allowed to participate in the discussion for the first 30 minutes.

I think you’ll find the results interesting and tell you the public image that your club projects to others. Why? Too many Rotarians are looking for members who think, believe, talk, act, and look like the existing club members. New members who don’t fit the mold are the first to leave. The question is whether the club is ready to adjust their behavior to be more inclusive of business professionals who may not fit the mold.

The reason to limit the participation of long-term Board members is because members who have become entrenched in the decision-making process of the club tend to have too much say and tend to try to preserve the status quo.

Let me know what you discover about your club’s public image.

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3rd From Sol

~ Learn from before. Live now. Look ahead.

Tag Archives: Rotary

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Rotary@105: Membership/Public Image Challenge