Because it’s there.
- Blogging is not a path to fame or fortune. If you think people are going to hang on your every blog post, you will likely be disappointed. If you think your blog is going to change the world, you will likely be disappointed. If you think people are going to pay you to write, you will likely be disappointed.
- Blogging is the opportunity to write. Like dance, or acting, or painting, blogging is a creative art. The more you write, the better your skills. The more skilled, the more satisfying.
- Blogging is expression. It is a public diary that exposes who you are and what you think. If you try to be someone you’re not, you likely will be embarrassed.
- Blogging is long term. If your measure of success is the number of readers who read yesterday’s blog, you probably shouldn’t blog. The Internet is a library and Google is the librarian. Five years from now someone may search for information and discover your blog is exactly what they needed. That is success. Remember, your blog is one among billions, but time is without measure.
- Blogging is about legacy. Your children’s children will have the opportunity to get to know you through your blog. It will expose them to your mind and your passions. Somewhere down the ancestry line will be a grandchild or great-grandchild who thinks exactly like you, and they will treasure the opportunity to get to know themselves through your writing.
- Blogging is about finding yourself. Writing down our internal discussions can be revealing. We may not fully understand our values and who we are until it comes back to us in our own words.
Most people cannot fathom why anyone would blog, but if you blog, you are not ‘most people.’ That alone should reassure you of the value of blogging.