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J. K. Rowling: The Unexpected Author

13 Monday Apr 2015

Posted by Paul Kiser in Book Review, College, Communication, Education, Ethics, Fiction, Generational, Higher Education, Honor, Information Technology, Internet, Lessons of Life, Opinion, parenting, Passionate People, Public Relations, Science Fiction, Traditional Media, Universities, Women

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books, Harry Potter, J. K. Rowling, Jo Rowling, Joanne Rowling, library, Literaray, readership, reading

jkr-photo_new_debra-hurford-brown-j.k.-rowling

Jo Rowling A.K.A: J. K. Rowling

This week my son’s Elementary school is engaged in a venture into the world of Harry Potter. The teachers of 3rd, 4th, and 5th grades have divided the students into the four Houses of Hogwarts School of Witchcraft and Wizardry. This is an opportunity to look back on the single person who created a series of fictional children’s books that revitalized reading for millions of people of all ages.

Any story of great personal success is characterized by being the correct person, in the correct place, at the correct time. That is a requirement. The story of J. K. Rowling is more compelling for why she was the correct person.

Her birth name is Joanne Rowling and she uses “Jo” in casual environments. She has no given middle name but was asked by her publisher to disguise her name so that young boys would not know that Harry Potter was written by a woman. Since she had no middle name she used her grandmother’s name, ‘Kathleen,’ and thus became, “J. K. Rowling (her last name is pronounced, ‘rolling.’) 

Rowling accomplished the unthinkable. At a time when reading books was declining and the Internet was blossoming, the idea that one person could ignite a renaissance of book reading was considered absurd. Rowling’s first publisher told her to get a day job because writing children’s books would never provide enough income.

Like William Shakespeare, there is no significant indicator in Rowling’s pre-Potter life of her eventual rise to the top of the literary world. Still, there are earlier experiences that probably contributed to her success. Among them are the following:

  • Her parents met at King’s Cross Station in London, which became the fictional departure point for the fictional train station departure point to Hogwarts. [Potter influences]
  • As a child she was known to write out a story and read it to her sister, Dianne. [Early fiction writing]
  • Her mother, Anne, was a science technician and also taught science at the Secondary school that Rowling attended. [Priority of education]
  • She speaks English, French and studied German in Secondary school. [Broad-based education]
  • She read and is an admirer of Jessica Mitford, a British-turned-American journalist, author, and political activist. [Ethics, writing, and honor]
  • She has a Bachelor’s of Arts degree in French and the Classics from the University of Exeter. [Writing and knowledge]
  • She studied a year in Paris. [Broad-based education]
  • She taught English in Portugal [Life experience]
  • Her mother had multiple sclerosis (MS) and died while she was writing her first Harry Potter book. [Life experience]
  • Rowling suffered from depression triggered by several life events (Unemployed, her mother’s death, her divorce, etc.) [Life experience]Harry Potter Covers

The idea for Harry Potter apparently came in 1990, during a four-hour train delay to London. She began writing as soon as she reached home and among the first chapters written was the final chapter of the last book. The first book was not finished until 1995. It was submitted and rejected by twelve publishers before it was finally accepted by Bloomsbury Publishing in England the follow year. 

She went from living off of State benefits to a millionaire in five years. Since then, she has devoted a large portion of her fortune to philanthropic causes. 

Though remarkable, Rowling’s financial success is not as significant as what she did for slowing the decline of children reading for fun during the period her books were published (1996-2007.) According to a study by Common Sense Media, 9-year-olds reading for fun at least one to two per week dropped only one percent from 1984 to 2004; however, by 2012 that dropped by another four percent (76% in 2012.) For 13-year-olds the decline in reading for fun from 1984 to 2004, was six percent, but that decline nearly doubled five years after the last Harry Potter book was published (down an additional eleven percent in 2012 to 53%.) 

No one, including possibly Rowling, herself, could have expected anyone to capture a worldwide audience, as did the Harry Potter series. She brought new readers into the literary market that had no interest in reading. Her unexpected achievement is a reminder that what is possible extends beyond the impossible.  

Publishing Industry To End 2012

03 Saturday Apr 2010

Posted by Paul Kiser in Information Technology, Management Practices, Public Relations, Re-Imagine!, Recreation, Social Interactive Media (SIM)

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Tags

Amazon.com, books, ebooks, iPad, Kindle, Publishing, Publishing Houses

Paul Kiser - CEO of Enterprise Technologies, inc.

I find doomsday groups to be entertaining.   The idea that they have some mystical gift or special knowledge to see into the future and predict a coming disaster is comical and pathetic at the same time.  However, we mere humans can analyze situations and trends and look forward to see change in process.  Such a change is apparent in the publishing industry and it doesn’t take a belief in mythology to see what is coming.

There have been three elements to publishing: The Author, The Publisher, and The Reader.  The publisher has been part of this formula because it has been the critical link between the author and the reader; however, the Internet and Social Media tools like blogs have bypassed the publisher.  In addition, a  new publishing paradigm has emerged that allows authors to publish low-cost books one-at-a-time in defiance of the industry’s it-can’t-be-done attitude.  Now the publishing industry is scrambling to stay relevant to a world that they often abused by manipulating prices and the market.

For centuries publishers controlled who could or could not be an author because the great, and all-powerful wizards behind the curtain saw themselves as the gatekeepers that could predict what the free market wanted.  They are the poster child of private enterprise.

The textbook industry was the most abusive to authors and readers by creating a system of profiteering off of the source of the knowledge (authors) and the recipients of the knowledge (students).  In January, I wrote a blog on another website (see below) about the limited future for textbook publishing.

Apple's new iPad (courtesy Apple, inc.)

This morning National Public Radio (NPR) did a piece on today’s launch of Apple’s new iPad (one of thousands the media did this week) and how the publishing industry is facing a new reality.

See or listen to the NPR here…or hear 🙂

NPR mentions Lulu.com which is a web-based enterprise that allows authors to publish books on paper or electronically for ebook Readers like iPad and Kindle.  The author can get up to $10.00 per book on an iPad ebook that costs $13.99 and $8.00 on a standard book that costs $19.99 including shipping.  In addition, there are no upfront costs and the books are only printed after they are ordered.  Lulu has used today’s technology to do what the publishing industry has said could not be done:  publish books one at a time at a rational price.

Check out Lulu.com

The publishing industry has become irrelevant in the Social Media age.  By 2012 the publishing industry will be well on their way to the archives unless they dump everything they know about publishing and start over with a new model.  I predict they won’t be able to do it.

Textbook Publishing on Thin Ice
Originally published January 2, 2010

Periodically you can foresee the rapid change of an industry that has managed to keep to their old ways long after its expiration date.  While the newspaper industry has run head-on into the Internet/Digital age, the textbook industry has managed to fly under the radar and avoided facing the reality that awaits them.

Anyone who has, in the past 30 years, 1) attended college, 2) has had someone they know attend, or 3) maintained a pulse; knows that college textbooks have been overpriced.  Today a typical paperback textbook costs from $75 to $150 and hardcover textbooks cost even more.  The rationale for this has been that the small print runs for textbooks make the production costs high.  While the faculty of colleges and universities have not been playing an active role in driving the cost of textbooks, they have been a partner in the racket by determining what books students will be required to purchase for his or her class, thus taking the buyer out of the supply and demand equation.  The professor requires the book and the publisher sets any price they want.

The problem is that as we become fully immersed in the Digital Age the issue of cost of printing is ripped away from the publishers leaving them standing naked in the world of books.  It can’t be to long (if it is not already happening) that a smart college or university President is going to see the competitive advantage by requiring faculty to provide all textbooks digitally and at a lower cost to the student.  That will allow the institution to trade higher tuition for lower material cost to the student.  The student still won’t win, but at least the false cost of textbooks will not be used to take their money.

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