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Five ‘Facts’ About the Equinox?

24 Saturday Feb 2018

Posted by Paul Kiser in Astronomy, Random, Science, solar, Space, United States

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2018, Autumnal Equinox, balancing an egg, Equinox, facts, March, no shadow, north pole, south pole, Spring, Vernal Equinox

At 9:15 am PDT on the 20th of March, we will reach the Spring Equinox, or more correctly, the Vernal Equinox. People in the northern hemisphere refer to this as the beginning of Spring. It is also referred to as:

  1. the date when day and night are equal
  2. the date when the Sun shines on both the North Pole and the South Pole
  3. the date when the Sun rises exactly East and sets exactly West at every location on the Earth
  4. the date you can balance an egg on its end
  5. the date you won’t cast a shadow.

Two of these ‘facts’ are false, one is “well, sort of,” fact, one is “mostly true,” and one is true.

Timelapse From Space:  Seasonal Progression of Sunlight on Earth

The Date of Equal Day and Night?

Nope. While the length of day and night are almost equal on the day of the Vernal Equinox, it’s not actually true unless you’re closer to the North or South Pole. At the poles and the farther away from the poles, the less this is true.

For example, in Longyearbyen, Svalbard, Norway, in the Arctic Circle, in 2018 the date that comes closest to being equal in day and night hours is the 19th of March (day = 11:58:51 hours long.) In Reno, Nevada, USA, the date day and night are almost equal  is the 16th of March (day = 11:59:28 hours long.) In Sydney, Austrailia that date is the 24th of March (day = 12:00:38 hours long.) In Bogata, Columbia it was the 21st of February (day = 11:59:59 hours long.) 

The Date the Sun Shines on Both Poles?

Yes, and on the North Pole, it spirals up from the horizon, around the viewer until the Summer Solstice when it begins to spiral downward, setting after the Autumnal Equinox in the Fall. The same is true for the South Pole, only the Sun rises at the Autumnal Equinox and sets after the Vernal Equinox.

South Pole sunrise

Sunrise on the South Pole

The Date the Sun Rises Dead East and Sets Dead West?

Mostly true. Its explanation makes my head hurt, but I’ve been able to use pencils on a globe on its axis with a single light source to prove it to myself. You can read multiple descriptions on the Internet but have pain reliever at the ready.

However, there’s a catch. The viewer has to have an unobstructed view of the horizon and be near or at sea level. The Sun’s trajectory is at an angle compared to the horizon and if the view of the true horizon is blocked the Sun will appear to rise or set at a location that is off from true East or West.  

The Date You Can Balance an Egg On Its End?

Long proven to be false…and stupid at the same time.

The Date of No Shadows?

Sort of true, but only if you’re on the equator at exactly high noon. Not many people want to do that…it’s hot at the equator. Who wants to stand out in the Sun at noon just to NOT see your shadow? Besides, the people who might want to do that are still trying to balance an egg on its end.

Trump Corrupt Public Relations: Using Business PR as the Model

05 Friday Jan 2018

Posted by Paul Kiser in Aging, Branding, Business, Communication, Customer Relations, Ethics, Generational, Government, History, Management Practices, Politics, Print Media, Public Image, Public Relations, Respect, Taxes, Traditional Media, US History, Women

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credibility, deceive, deception, disclosure, facts, misleading, PR, Press Secretary, Public Relations, Sarah Huckabee Sanders, truth, White House

Sarah Huckabee Sanders:  White House Deception Secretary

The White House has a corrupt public relations strategy. On 19 December 2017, Sarah Huckabee Sanders stood before the nation and stated, “On the personal side, the president will likely take a big hit.” She’s talking about the tax cut for corporations and the mega-wealthy. Donald Trump even went farther to say that he’d be a “big loser.”

To be honest, I’m not sure if he was talking about himself or the tax plan.

Two days later, after trying to dodge a direct question about whether Donald Trump will personally benefit from the new tax plan passed by Congress, she said, “Look, the bottom line is that a lot of people are going to do really well with under this, the President is an American, and Americans are going to benefit…”

As the White House Press Secretary, Huckabee Sanders is known for her contradictory statements. She seems to have no ethical sense of honesty and factual disclosure. She is the model corporate public relations (PR) person.

Many corporations act as if they have no obligation of full disclosure. They seem to believe that full disclosure is contrary to their business interest. The concept of controlling information, never admitting a negative issue, and never taking responsibility are commonplace in the corporate public relations world. These corporations see the job of the PR person as a corporate cheerleader, not a provider of information.

Government is meant to serve the public and is required to give full disclosure; however, under the Trump administration, public relations is handled under the corporate PR model.

As with corporate PR, the strategy of Huckabee Sanders doesn’t have access to all the facts so that she can honestly say “I don’t know that to be a fact.” She references what other sources state rather than answer a direct question. She uses all the tactics of a corrupt approach to public relations that is designed to deflect and mislead questions and issues.

It is a self-destructive public relations strategy. It requires a constant stream of deception because the PR person has to continue to stay ahead of the discovery of the truth and expand the deception as facts come into public awareness. Eventually, it leads to the loss of all credibility and the PR person becomes the public fool that humiliates herself, and the organization she represents.  

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