Tag Archives: Rotary policies

What most non-Rotarians don’t know about Rotary

28 Tuesday Sep 2010

Posted by in Branding, Club Leadership, Communication, Customer Relations, Customer Service, Membership Recruitment, Membership Retention, Passionate People, Pride, Public Relations, Relationships, Rotary, Rotary@105

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by Paul Kiser
USA PDT  [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

Most non-Rotarians have little background information on Rotary and when we try to explain what Rotary is about we usually discuss the aspects of Rotary for which we are most familiar. Often a Club will become involved in eight to ten programs or projects each year and Club members know and understand those programs but may be unaware of how many programs Rotary offers at a District level.

Each District has a menu of support services and program opportunities for its Clubs. The goal is to assist and improve Club operations as well as help develop effective local, regional, and international programs and projects. Each of the over 500 Rotary Districts are supported by a staff of Rotarian volunteers to assist in the formation and maintenance of each project or program.

The unique aspect of Rotary is that a single member typically initiates her or his Club’s participation in a new project or program, so a new member can often take the lead in expanding the service opportunities in her or his Club, while also becoming connected to the Club through involvement. When talking to a potential member, every Rotarian should remember that a non-Rotarian might be the person to ignite a new fire in the Club.

The scope of Rotary
In any given year our Rotary District (5190) there are typically almost 150 District positions staffed by volunteer Rotarians representing many clubs.  Among the positions are:

A District 5190 Leadership Meeting

  • 15 Current or Future District Governors and Assistant District Governors assisting the Clubs
  • 2 District Officers (Secretary and Treasurer)
  • 41 District Project and Program Committee Chairs including
    • Membership
      • Development
      • Extension
    • Clean Water
    • Health & Hunger
    • Literacy
    • Community Service
    • International Service
      • World Community Service
      • Partners and Projects
    • Vocational Service
      • Ethics Project
      • Speech Contest
      • Music Contest
    • Youth Services
      • Rotary Youth Leadership Awards
      • Interact Clubs (Ages 12 to 18)
      • Rotaract Clubs (Ages 18 to 30)
      • Rotary Youth Exchange Program (including Safety, Orientation, and Procedure Training)
      • New Generations Exchange
    • Club Administration
      • Club Awards Program
      • Newsletter Editor
      • Visioning Team
      • Rotary Academy
    • Public Relations
    • Rotary Foundation
      • Annual Giving
      • Ambassadorial Scholarships
      • Peace Fellowship
      • Foundation Alumni
      • Major Donors/Permanent Fund
      • Paul Harris Society
      • Group Study Exchange
      • Polio Eradication
      • District Simplified Grants
    • District Assembly
    • District Webmaster
    • District Directory
    • District Conference
    • District Nominating Committee
    • District Finance Committee
  • 80 (approximately) additional Club and District support positions and/or committee members

Each of the functions listed above may have multiple sub-functions, projects, and/or programs. The scope of Rotary is larger than most Rotarians realize, but non-Rotarians also have little, if any, understanding of the dynamic projects and programs that operate under the banner that is Rotary. Our 105 year-old organization has developed highly effective programs that are led by passionate volunteers who invest their time, money, and energy at the Club and District level. The Club and its members are the center of the Rotary universe, but our universe extends far beyond the Club. Rotarians and non-Rotarians should understand the full extend of our organization’s capabilities of service to the Club and to Humankind.

For more information about Rotary visit www.Rotary.org

For more information on Rotary District 5190 programs go to www.RotaryDistrict5190.org

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How Rotary can…must…will plug into Social Media

28 Wednesday Jul 2010

Posted by in Branding, Club Leadership, Communication, Customer Relations, Customer Service, Information Technology, Internet, Management Practices, Membership Recruitment, Membership Retention, Passionate People, Print Media, Public Relations, Re-Imagine!, Rotary, Rotary@105, Social Interactive Media (SIM), Social Media Relations, Tom Peters, Traditional Media, Website

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by Paul Kiser
USA PDT  [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Social Media (sO-shul  mE-dE-ah) – 1) any Internet function that allows user comment or input, 2) interconnected Internet tools that promote participation in the sharing of ideas, concepts, and information between users or members, 3) a type of interactive communication on the Internet that bypasses the non-interactive, one-way, broadcast-type communication of traditional media (e.g.; newspaper, magazine, radio, television, books, etc.) 4) an evil plot devised by mostly young people who seek to destroy traditional media, end all privacy, and rule the world by talking to each other.

Paul Kiser

Rotary is not an organization that reacts quickly to change. The parent organization meets only once every three years to discuss and propose major policy changes and even then the meeting consists of senior representatives (Past District Governors) from each Rotary District. Rotary clubs themselves often consist of members that disproportionately represents males over 50, (of which I am one,) and that group is not normally known for its adaptation skills in changing environments. In many ways, Rotary is the poster child for rigidity, rules, and tradition.

The problem is that we don’t live in a world that rewards the slow or unadaptive. We have moved into a period of rapid change that is similar to the Crusades ‘convert or die’ philosophy and nowhere is this more obvious than in the world of Social Media. Never before have we seen a key function of our world, namely communication, advance in such a short time period. We now live in the Peter Drucker and Tom Peters world of Ready, Fire, Aim!

Consider the revolution of computers. From the introduction of personal computers from 1975 to 1985, the personal computer at home and in the office was a novelty. It was an interesting device, but limited in its usefulness. By 1985, the personal computer was starting to become a staple in business and by 1995, the computer was firmly entrenched into our everyday lives. It took approximately 20 years for computers to go from ‘a toy’ to staple of life.

Compare the computer revolution to the Social Media revolution. Just over six years ago Facebook didn’t exist. Just over four years ago Twitter didn’t exist. In the past three years the way we communicate has so drastically changed that email is considered on par with snail mail by most people under 30 years old.

Social Media Revolution

(What’s changed? See the Social Media Revolution Video)

So what does this mean for a world-wide service organization like Rotary? Change. Change like our organization has never experienced in its 105 years. But it will be good change…for most of us.

Open Discussion of Issues
The Social Media revolution is characterized by open discussion of ideas and concepts. Over the next 18 months we should expect to see more members who are passionate about Rotary writing personal blogs. These individual blogs will not be sanitized messages approved by Rotary International, but personal viewpoints (like this one) discussing current issues at the Club, District, and RI levels. Sometimes the ideas and opinions expressed will be uplifting, sometimes awkward and/or uncomfortable, and sometimes they will just be wrong. The point is that there will be discussion of Rotary…good…bad…or both, and we should expect it.

The leadership of Rotary, from Club Presidents to the RI President, can either pretend it is not happening and hope it will go away, or they can decide to participate. My vote is participation. A District Governor may serve her or his District for a year and speak once at every club, but a blog is forever and is accessible to everyone in the world. Wise input from knowledgeable leaders can help promote positive discussions, and discourage inappropriate discussions. The worst thing to do is to allow a single Rotarian to create misguided impressions of Rotary by not correcting or responding to incorrect statements.

This must be done with care, as we are all aware that in the 1980’s Rotary International (RI) took a stand against a California club that allowed women to join, thus beginning a fight that ended up in the U.S. Supreme Court where RI ended up on the wrong end of the law.

Still, we do have key principles that must be protected as was the case in 2006-07. A California club began promoting a project to buy special ammo clips for U.S. soldiers at war in Iraq and Afghanistan and was pedaling this program to other clubs. Clearly, this was a violation of Rotary’s peaceful mission to serve and of RI’s Constitution. Such violations of our principles must be addressed and corrected by the leadership of Rotary.

Rotary leadership must take care in participating, but they should not only comment, they should write their own blogs. A more open discussion of Rotary related issues will serve to make our organization stronger and will help guide the leadership to address true member issues, not just what filters up through the Chain of Command.

Better Communications – Smaller Chunks, Targeted Audience
In the 1960’s a newsletter was vital information that couldn’t be accessed anywhere else. As copy machines in the 1970’s and 80’s got better the quality of the newsletters got better. The spread of color inkjet printers (HP made a killing on color ink) of the 1990’s brought newsletters to the height of their glory and anybody and everybody put out newsletters about anything. Today, a newsletter is only slightly higher on the value scale than junk mail. The problem is that few people have time to spend 15 minutes reading it and much of the information is not of interest to the reader. In addition, the quality of the editing and design of a weekly club newsletter goes from professional grade to…well, not so much. Often the editor is a volunteer who is passionate about the club, but may or may not agree with the current priorities of the club leadership.

Enter Facebook and Twitter. Most clubs I’ve been involved in regarding incorporating Facebook or Twitter into club communications have included this statement, “But most of our club members don’t use Facebook.” If there is a defining remark about the state of a club’s recruitment situation, that is it. Over 500 million people use Facebook and Rotary clubs don’t think it is relevant because their current members don’t use it. If your membership is not using the most current methods of communication, that should tell you why people in the real world see Rotary and your club as out-of-date and out of touch.

Facebook and Twitter provide information in small readable chunks. No one has to read all 10,000 words in the newsletter to get the information they need, they just read what is of interest to them and they read it in a format that gives it to them when they are ready to read it. Those that don’t use Facebook or Twitter will find that they know less and less about what is going on in the world around them and ignorance is not a Rotary value. The club that doesn’t have an active website and Facebook Fan Page within 12 months will most likely be the club that is consistently struggling to maintain membership. It that simple.

Fortunately, I know that Rotary clubs will adapt to the new Social Media whether anyone wants it or not. They will adapt because those clubs that don’t will waste away, while those that embrace Social Media will begin to see new, younger, smarter members fill in the ranks. It’s the way change works according to Darwin.

Paul Harris began Rotary to make connections with other people. Paul Harris would have loved Social Media.

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Rotary PR: Disrespecting the Club President is a PR/Membership issue

11 Sunday Jul 2010

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by Paul Kiser
USA PDT  [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser - Rotary Public Relations Chair - District 5190

Some Rotary clubs have a major problem. It starts with a few good-natured jabs at the President and everybody laughs. Then a few more jabs. And everybody laughs. Soon you have seven or eight members trying to one-up each other on criticizing the President and then it becomes a free-for-all. It all seems like it’s done in fun, but what message does it send internally to your members and externally to club visitors?

It seems to be a Rotary club tradition to give the Club President a hard time, but a visitor will likely see excessive ribbing as unprofessional and when the President is humiliated in public it may become uncomfortable for guest to even be in the room. The ‘fun’ behavior can and will become the basis of the club’s public image to non-members.

Ask yourself these questions the next time club members are having ‘fun’ at the expense of the President:

  • Who is doing the ribbing (males or females, older members or younger members, etc.)?
  • Is the ribbing done in kindness, or is it mean?
  • If you were the Club President, how would you handle/feel about the ribbing?
  • Does the ribbing reinforce the public image that Rotary is a professional organization for all ages/genders or an old man’s fraternity?

But what internal message does it give to the club members?

Many clubs find it difficult to recruit a member to be Club President because of the time and energy required. Add the weekly humiliation to the significant responsibilities of the role and it is easy to understand why many members pass on the job. It also may lead some members to grow weary of constant sophomoric behavior and add to the dissatisfiers that will cause them to leave the club.

(See Dissatisfiers: Why John Quit)

Rotary clubs do not have to be a sober, somber environment, but they do have to be professional. Members should be aware that ‘fun’ has its limits and that not all ribbing is ‘good natured’. But if certain members feel they must be disrespectful of the President, then let their pleasure be profitable for the club….I would say a $5 fine per incident would be a starting place.

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Rotary@105: A Young Professional’s Networking Club?

13 Sunday Jun 2010

Posted by in Branding, Customer Relations, Membership Recruitment, Membership Retention, Passionate People, Public Relations, Rotary, Rotary@105

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by Paul Kiser [Twitter: ] [Facebook] [LinkedIn] [Skype: kiserrotary or 775.624.5679]

Paul Kiser - Public Relations Chair Rotary District 5190

When Rotary was formed in 1905, Paul Harris was 36. The other three original members were 34, 40, 42. I note there ages because it is important to remember that our organization was started by young professionals, not ‘seasoned’ executives. It was a true business networking club, not a just a social club. The original concept of Rotary was to create business opportunities with other ethical business people. If it were meant to be a just another social club they wouldn’t have required the Club Statistician to track business transactions between club members. A practice that was continued until 1911.

Nor was the concept of community service in the original club’s concept. It would be 1906 before a new member would join with the intent of adding community service to the function of Rotary. While the spirit of voluntarism is a critical part of every modern club, that wasn’t why Rotary was founded.

Click here for more about the origin of community service in Rotary

Would she qualify as a Rotarian in your club?

Rotary was truly a young professionals networking club at its inception; however, today’s Rotary club is a foreign environment to most business people under 45. In discussions with several young professionals I have gained insight on why Rotary tends to repel those that it should attract. Interestingly, in discussions with Rotarians I have found we often have no clue as to how young professionals perceive Rotary, and in fact, I have found that some Rotarians have a bias against youth.

It’s Their Fault
I have heard several Rotarians comment that even when they induct a young professional, the new members often don’t stay with the club. This attrition is usually blamed on the former member’s attitude or other personal failings. Many clubs will not accept that they have any responsibility for what they could have done better to retain him or her. In one case a very prominent local Rotarian was advising clubs to ignore anyone under 40 as a potential member. His reasoning was that, “They have kids and they’re not in a place in their career to be a good Rotarian.” That was a great attitude…for keeping Rotary an old person’s organization.

Lack of Respect and Bad Public Image
Some Rotarians may think that they have no bias toward young professionals, but actions speak louder than words. I have even found myself sitting at a table with a young professional and I instantly associate them with my adult children and began talking about my twenty-something daughters, rather than discussing business topics. It is a bias and it is disrespectful to equate a young professional with our adult children. It also creates a public image that we are an old person’s social club, not a business professionals club for all ages.

I have also sat in Rotary clubs where the youngest members are joked about solely because they are young. It makes for entertainment for the older members and may seem like it’s all in good fun, but emphasizing the age difference just makes us look older and any young professional attending for the first time may have a clear impression that this is not an environment of mutual respect for them. Some members further cement a club’s public image by telling political, religious, or gender jokes that would not be acceptable in any public environment, but are tolerated in the Rotary club.

Reno New Generations Rotary Club Pre-Charter BBQ

The Solution – Segregation?
In Reno, Nevada, USA there is a new type of Rotary club that consists mostly of young professionals under 45 years old. It was modeled of the Rotary Club of La Jolla New Generations. It is not a Rotaract club, but a full-fledged Rotary club that meets in the early evening. Drinks are available and meals can be ordered, but most members do not eat. I have attended this club several times and most of what I have learned about the way we treat young professionals has been through my discussions with the members of this club. They are all stellar Rotarians who, in six months, have dived in to many community service projects. They are also business professionals, some in significant positions in their organizations. What they don’t experience in the club is treatment as adult children, or made to feel that they are too young to be serious business people.

Rotary has stood at 1.2 million members for seven years. If we are to meet the challenges of today and tomorrow we need to have a growing organization, not a stagnant one. The question is whether existing Rotary clubs are willing to tap into the millions of young professionals who seek to network with other business people. To do this clubs must address any potential age bias and become more aware of member behavior and how it might negatively impact a club’s public image. The alternative is to segregate young professionals in their own clubs and let the existing clubs eventually die out through attrition. It seems obvious that the former is the best solution, but it first will require existing members to accept individual responsibility for creating the club’s public image and that they must promote a positive impression that does not offend the best source of new members, the under-45 business professional.

We all have a responsibility to ensure the future of Rotary as a strong, viable, and relevant organization and to do that we only need to remember what we owe to Paul Harris and the other three young professionals that founded our organization…a duty to keep our clubs a place of honor and respect for all professionals..old and young.

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Rotary@105: April 24th – Donald M. Carter Day

17 Saturday Apr 2010

Posted by in Membership Retention, Passionate People, Public Relations, Rotary, Rotary@105

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by Paul Kiser

For 364 Days a year, thousands of Rotary Clubs around the world are involved in programs and projects to help the local, regional, national, and international communities, but on one day, EVERY Rotary Club is asked to do a community service project.  This year that day will be April 24, 2010.

Throughout Rotary we know this day as Rotarians at Work Day, but I like to think of it as Donald M. Carter Day.  Who was Donald M. Carter?

If you do a Google search for him you will find a few articles that mention his name. You might find out that he was a patent attorney and that he was involved in attempting to obtain a patent on the Rotary cog icon, but that would hardly justify naming a day after him.  If fact, to most Rotarians, Donald M. Carter is no one special….unless they know the early history of Rotary.

When Rotary was formed in 1905, Rotarians in the inaugural club established two reasons as the ‘purpose’ of Rotary.  They were as follows:

  1. The promotion of the business interests of its members
  2. The promotion of good fellowship and other desiderata ordinarily incident to social clubs.

In 1905, Rotary was a networking club that promoted business within the membership. The organization was established for the sole benefit of the members.

In April of 1906, a patent attorney named Donald M. Carter was approached by Frederick Tweed, a new Rotarian, and encouraged to join.  Carter was interested and asked about the objectives of the club.  When told of the two stated purposes of Rotary and shown the newly created Club Constitution, he declined and said that a club should have a higher ideal, some ‘civic’ purpose.  Tweed then suggested that Carter join and propose the new purpose to the club.

At this moment Carter could have just said ‘no’.  He could have thanked Tweed and sent him off with a handshake.  Rotary might have remained a business networking club existing solely for the benefit of the members…but Carter didn’t say ‘no’ to Tweed, or ‘no’ to his desire for a higher ideal for the organization.

The next month Donald M. Carter became a member of Rotary and later that year he composed the third purpose of Rotary:

3.  The advancement of the best interests of Chicago and the spreading of the spirit of civic pride and loyalty among its citizens.

The third purpose was adopted in 1907 and Rotary ceased to become an inward focused group of business men.  It became a group of people who promoted service and pride in the larger community outside of business and Rotary.

So on April 24, 2010, let’s give a nod and a smile to Donald M. Carter who gave Rotary a challenge to be more than a pursuit of the personal interests of the members, and instilled the value of community service and civic pride into every member.

Thanks Donald.  I glad you were a Rotarian!

A Century of Service by David C. Forward

(Special thanks to David C. Forward and his book, A Century of Service:  The story of Rotary International.  Book is available at www.shop.rotary.org)

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Rotary and Club Public Relations

19 Friday Feb 2010

Posted by in Public Relations, Rotary

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Eight Rotary Policies that Shape Club Public Relations

In the past year I have discovered two important facts of Rotary Public Relations.  The first fact is that all Public Relations is local.  Simply put, Rotary’s public image will always be determined by the actions of the club and member, and not by billboards and radio spots.  That is a two-edged sword, because the acts of individual members can either make Rotary look great, or not so great.  The second fact is that Public Relations is a function of Membership.  For Public Relations to be a success it should benefit membership retention and recruitment.  If Public Relations does not assist the efforts of Membership it is failing to meet its primary objective.

Recently I reviewed Rotary’s Manuel of Procedure and the Rotary Code of Policies to research a Public Relations question and was reminded that many of our policies reinforce and guide clubs to improve membership goals and address Public Relations at the local (club and member) level.  Here are eight Rotary policies that can help clubs focus on membership and improve club Public Relations:

1.  Policy on including the Family in Rotary – Manual of Procedure page 14

“All Rotary clubs and Rotarians should take into account the spouses and families of Rotary club members when planning activities.”

2.  Policy on including Recruiting Young Professionals – Manual of Procedure page 12

“Clubs should remember the importance of seeking out younger persons…who are qualified for membership. Clubs should find methods of increasing the appeal of membership to the growing number of young men and women who are occupying positions of responsibility in businesses and professions.”

3.  Policy on including Invocations – Manual of Procedure page 16

“Rotary clubs throughout the world include members who have many religious beliefs and values and are united in service to humanity. Each Rotary club…conducting its meetings in a manner that reflects Rotary’s basic principle of tolerance….”

4.  Policy on Membership Growth – Manual of Procedure page 19

“…It is inappropriate and inconsistent with the principles of Rotary for any club to establish arbitrary limits on the number of members in the club or to fail to increase its membership…”

5.  Policy on Individual PR Responsibility – Manual of Procedure page 21

“Rotarians are urged to help their clubs become more identifiable in their communities by personally informing others about what Rotary is and does, in order to improve and expand Rotary growth and service.”

6.  Policy Prohibiting Partisan Politics – Manual of Procedure page 24

“…clubs must refrain from issuing partisan political statements.  Rotarians are prohibited from adopting statements with a view to exerting any corporate pressure on governments or political authorities…”

7.  Policy on Diversification of Membership – Manual of Procedure page 20

“A club’s membership should fully reflect the community it serves.”

8.  Policy Prohibiting Offensive Jokes – Code of Policies 7.020.1

“No story, stunt, joke or entertainment is proper or fit to be placed before any Rotarian or any gathering of Rotarians which would not be perfectly proper and fit to place before such Rotarians if each one were accompanied by one’s parents, spouse or children. No story or joke is fit to be told or repeated by any individual Rotarian unless such joke or story might properly be repeated before such Rotarian’s family.”

It is important that we keep aware that public image is not what Rotarians think about Rotary, but what non-Rotarians think about Rotary.  People who visit the club meeting and observe actions that violate Rotary policies will judge all members by the act of one member; therefore, it is critical that all members fully understand Rotary policies and address situations that negatively impact the Club’s public image.

By Paul Kiser
District Public Relations Chair
Rotary District 5190 NE California/No. Nevada
pakiser@sbcglobal.net