2008 Rotary Focus Group Study, bad behavior, Blogging, Blogs, Club Members, Executive Management, History of Rotary, Management Practices, Membership Recruitment, Membership Retention, Paul Harris, Public Image, Public Relations, Publicity, Rotarians, Rotary, Rotary Club, Rotary District 5190, Rotary International, Social Media, Social Networking, Value-added
In 2008, Rotary International did a focus group study to discover the perception of non-Rotarians about our organization. It was an eye opener. In order to avoid a conditioned or biased response to the questions the participants of the study were unaware of who funded the study . While no cities in the United States of America were included in the focus group study, it is the best information we have to date about the Public Image (what other people think) of Rotary. At the risk of airing dirty laundry, here’s what we learned:
People are very cautious about ‘volunteering’
“In most cases individuals are inclined to volunteer, however they are very intent on maintaining enough ‘personal’ time, and they do not consider humanitarian efforts or volunteering as something for which they would give up their ‘personal’ time.”
This is important to note because most Rotarians often remark that ‘giving back’ and ‘service’ is one of the reasons they belong to Rotary, and we tend to readily share with prospective members that volunteering is one of the positive aspects of joining a club. However, this seems to be something we LEARN AFTER we become Rotarians. By approaching potential members with an emphasis on volunteering, we may be dissuading, not persuading them.
- Dear Business Person: It’s 2010, please update your brain.
- Riding Reno: The Ladies of Reno
- America’s Hostile Takeover of Mexico
- Selling watered-down beer: The best spin campaign in advertising
- Rotary@105: Grieving change
- Communication: Repetition of message does not increase awareness
- Millennium Hotel: Go away, spend your money elsewhere
- Is it time to fire yourself?
- Up in the air down in Texas
- I mow my lawn because…
- Rogue Flight Attendant shows his arrogance, Airlines dislike for the customer
- Nevada I-580: An Interstate by any other name
- How Rotary can..must..will plug into Social Media
- Physics in 2010: The more we understand, the less we know
- Nevada’s oldest brewery opens a Reno location
- Rotary Membership/Public Image Challenge
- 2Q 2010 Social Media Tools: Facebook/Twitter sail on, LinkedIn/MySpace don’t
- Epic Fail: PR ‘Experts’ don’t get Twitter
- King of Anything: Social Media vs Traditional Media
- Rotary PR: Disrespecting the Club President is a PR/Membership issue
- WiFi on Southwest Airlines: Is it ‘Shovel Ready’?
- Starbucks makes a smart move: Free WiFi
- Two Barbecues and a Wedding
- Foul Play: FIFA shows what less regulation offers to business
- Rotary New Year: Retread or Renaissance?
- The Shock of the McChrystal Story: The story is over before the article is published
- Tony Hayward: The very model of a modern Major General
- Rotary@105: A young professionals networking club?
- One Rotary Center: A home for 1.2 million members
- War Declared on Social Media: Desperate Acts of Traditional Media
- Pay It Middle: The Balance between Too Much and Too Little Compensation
- Mega Executive Pay Leads to Poor Performance
- Relationships and Thin-Slicing: Why the other person knows what you’re really thinking
- Browser Wars: Internet Explorer losing, Google Chrome gaining ground
- Rotary@105: What BP Could Learn from the 1914 Rotary Code of Ethics
- Twitter is the Thunderstorm of World Thought
- Signs of the Times
- Rotary Magazine Dilemma Reveals the Impact of Social Media
- How Social Interactive Media Could Transform Higher Education
- How to Become a Zen Master of Social Media
- Car Dealership Re-Imagines Customer Service
- Death of All Salesmen!
- Aristotle’s General Rules on Social Media
- Social Media: What is it and Why Should You Care?
- Social Media 2020: Keep it Personal
- Social Media 2020: Who Shouldn’t Be Teaching Social Media
- Social Media 2020: Public Relations 2001 vs Social Media Relations 2010
- Social Media 2020: Who Moved My Public Relations?
- Publishing Industry to End 2012
- Who uses Facebook, Twitter, MySpace & LinkedIn?
- Fear of Public Relations
- Dissatisfiers: Why John Quit
- Facebook, Twitter, LinkedIn…Oh My!
- Does Anybody Really Understand PR?
- Rotary@105: April 24th – Donald M. Carter Day
- Rotary@105: What kind of animal is Rotary International?
- Rotary: The Man in the Yellow Hat as the Ideal Club President?
- Rotary@105: Our 1st Rotary Club Dropout
- Rotary Public Relations and Membership: Eight Steps to a Team Win
- Rotary: All Public Relations is Local
- Best Practices: Become a Target!