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Category Archives: Management Practices

Publishing Industry To End 2012

03 Saturday Apr 2010

Posted by Paul Kiser in Information Technology, Management Practices, Public Relations, Re-Imagine!, Recreation, Social Interactive Media (SIM)

≈ 4 Comments

Tags

Amazon.com, books, ebooks, iPad, Kindle, Publishing, Publishing Houses

Paul Kiser - CEO of Enterprise Technologies, inc.

I find doomsday groups to be entertaining.   The idea that they have some mystical gift or special knowledge to see into the future and predict a coming disaster is comical and pathetic at the same time.  However, we mere humans can analyze situations and trends and look forward to see change in process.  Such a change is apparent in the publishing industry and it doesn’t take a belief in mythology to see what is coming.

There have been three elements to publishing: The Author, The Publisher, and The Reader.  The publisher has been part of this formula because it has been the critical link between the author and the reader; however, the Internet and Social Media tools like blogs have bypassed the publisher.  In addition, a  new publishing paradigm has emerged that allows authors to publish low-cost books one-at-a-time in defiance of the industry’s it-can’t-be-done attitude.  Now the publishing industry is scrambling to stay relevant to a world that they often abused by manipulating prices and the market.

For centuries publishers controlled who could or could not be an author because the great, and all-powerful wizards behind the curtain saw themselves as the gatekeepers that could predict what the free market wanted.  They are the poster child of private enterprise.

The textbook industry was the most abusive to authors and readers by creating a system of profiteering off of the source of the knowledge (authors) and the recipients of the knowledge (students).  In January, I wrote a blog on another website (see below) about the limited future for textbook publishing.

Apple's new iPad (courtesy Apple, inc.)

This morning National Public Radio (NPR) did a piece on today’s launch of Apple’s new iPad (one of thousands the media did this week) and how the publishing industry is facing a new reality.

See or listen to the NPR here…or hear 🙂

NPR mentions Lulu.com which is a web-based enterprise that allows authors to publish books on paper or electronically for ebook Readers like iPad and Kindle.  The author can get up to $10.00 per book on an iPad ebook that costs $13.99 and $8.00 on a standard book that costs $19.99 including shipping.  In addition, there are no upfront costs and the books are only printed after they are ordered.  Lulu has used today’s technology to do what the publishing industry has said could not be done:  publish books one at a time at a rational price.

Check out Lulu.com

The publishing industry has become irrelevant in the Social Media age.  By 2012 the publishing industry will be well on their way to the archives unless they dump everything they know about publishing and start over with a new model.  I predict they won’t be able to do it.

Textbook Publishing on Thin Ice
Originally published January 2, 2010

Periodically you can foresee the rapid change of an industry that has managed to keep to their old ways long after its expiration date.  While the newspaper industry has run head-on into the Internet/Digital age, the textbook industry has managed to fly under the radar and avoided facing the reality that awaits them.

Anyone who has, in the past 30 years, 1) attended college, 2) has had someone they know attend, or 3) maintained a pulse; knows that college textbooks have been overpriced.  Today a typical paperback textbook costs from $75 to $150 and hardcover textbooks cost even more.  The rationale for this has been that the small print runs for textbooks make the production costs high.  While the faculty of colleges and universities have not been playing an active role in driving the cost of textbooks, they have been a partner in the racket by determining what books students will be required to purchase for his or her class, thus taking the buyer out of the supply and demand equation.  The professor requires the book and the publisher sets any price they want.

The problem is that as we become fully immersed in the Digital Age the issue of cost of printing is ripped away from the publishers leaving them standing naked in the world of books.  It can’t be to long (if it is not already happening) that a smart college or university President is going to see the competitive advantage by requiring faculty to provide all textbooks digitally and at a lower cost to the student.  That will allow the institution to trade higher tuition for lower material cost to the student.  The student still won’t win, but at least the false cost of textbooks will not be used to take their money.

Other Paul Kiser Blogs

Who Uses Facebook, Twitter, MySpace, & LinkedIn?

Rotary@105:  Our 1st Rotary Dropout

Re-Imagining Starbucks

02 Friday Apr 2010

Posted by Paul Kiser in Management Practices, Public Relations, Re-Imagine!, Tom Peters

≈ Leave a comment

Tags

Coffee, Facility Planning, Re-imaging, Remodeling, Starbucks

Paul Kiser - CEO of Enterprise Technologies, inc.

One last discussion about Starbucks and I’ll cross it off my list.

When I originally planned to write about Starbucks it was to indulge myself in exploring “What if”.  I agree with Tom Peters, author of Re-Imagine! Business Excellence in a Disruptive Age, who thinks we need to rethink the way we do business.   I think it is important exercise for all organizations to look at where they’re at today and boldly experiment with new ideas, services, and products.

Tom Peters book, Re-Imagine! Business Excellence in a Disruptive Age

As I discussed in my last post on Starbucks,

(See Starbucks:  A Tradition in Surprising the Customer)

there is a need to constantly surprise the customer with value-added products or services.  Starbucks has a history of giving the customer a strong value-added product and service; however, the company has gone through a phase of retreat, which if continued will be a slow downward spiral that will eventually lead to the demise of Starbucks.

So the next logical phase is to leap forward with bold new ideas.  When I say bold, I mean the kind of stuff that leaves people firing Facebook posts and Tweets to their friends about the crazy new product, service, or experience.

Starbucks Next Generation
If I were designing the next generation of Starbucks locations. Here are some of the key elements I would consider:

  1. Maintain the anchor as a fresh Coffee/Tea retail outlet
  2. Expand the customer base with focus on Women and Business customers
  3. Value-Added changes that enhance the Third Place concept
  4. Increase traffic and time spent in store
  5. Diversify the revenue base in ways that make sense
  6. Develop partnerships that make sense, but in line with the Starbucks ‘feeling’
  7. Remodeling to improve the technology and use ‘Green’ building design techniques.

The Starbucks Center

Starbucks in Reno, Nevada at Keystone and I-80

I think most existing Starbucks locations are too small to initiate any advancement of a value-added service.   In addition, after five years any store layout becomes stale, so some type of remodel is needed.   My idea would be to take twenty percent of the existing stores and remodel them into three-story facilities. A sub ground level, a ground level, and an upper deck.

Sub-Ground Level
Part of this level should be a kitchen/storage area, but the rest could be:

  • Meeting rooms for public use or Starbucks Life Center programs*
  • Public office space (renting by the hour)
  • Kitchen area for grill type service
  • Hourly child care play room

*Starbucks Life Center would be a revenue-producing program of classes/seminars/training at minimal cost on any subject or skill; however, sales-type programs/training would be forbidden. This might be a program run by Starbucks or merely approved and schedule via Starbucks.

Ground Level
This level would be the main coffee/tea bar area with the following enhancements:

  • The Public area(s) would be known as Conversation Zone.
  • Noisy equipment should be recessed and sound deadening used to minimize intrusion into Conversation Zone
  • Electronic order pads in Conversation Zone.  Customers could order and pay via e-pads or at a self-order station.
  • Stores offering made-to-order non-traditional fresh grilled food would have a Maitre d’ who would oversee the Conversation Zone and assure quality of service.
  • The Drive Thru would offer drinks and prepared food only.
  • Whole beans/bulk teas and Starbucks specialty items (cups, etc.) would be in a gift store area known as the B&B store.

Top Deck
In my vision of the next gen of Starbucks, the top deck would be known as the Fourth Place.  Plants and partitions in some stores to create a pub-like feel would be one option, or a glass enclosed central deck with an open deck surrounding the central deck.  It could be reserved for parties, but mostly it would be a quiet area to drink your coffee, talk, and re-engage in life.

Partnerships
In addition to expanding the Starbucks store I would enlist key partnerships or new Starbucks Divisions that would create adjacent enterprises to a Starbucks location where the Conversation Zone/Top Deck could be shared.  One thought is a Wine or Pub Bar.  Another is a Children’s Library or a Children’s Experience Center where parents could sign their child up for a class that supplements the Public School curriculum.  The parent could relax with friends in the Conversation Zone while her or his child is taking a class.

Back to Reality
The point is not about the substance of the ideas, but about the need for every organization to periodically dream or Re-Imagine!   Customers like consistency and familiarity, but the also like to be pleasantly surprised. What will Starbucks look like in 2014?  I don’t know, but I believe they will either look boldly exciting and different, or they will be irrelevant.

Other Paul Blogs in this Series

Starbucks One

Starbucks:  A Tradition in Surprising the Customer

All Paul Blogs @

Paul Kiser Blogs

Who Uses Facebook, Twitter, MySpace, & LinkedIn?

01 Thursday Apr 2010

Posted by Paul Kiser in Information Technology, Management Practices, Public Relations, Rotary, Social Interactive Media (SIM)

≈ 5 Comments

Tags

Age Differences, Facebook, Gender Differences, LinkedIn, MySpace, Social Media, Twitter

Paul Kiser - CEO of Enterprise Technologies, inc.

by Paul Kiser [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

People are surprised to learn that the fastest growing group on Facebook is women over 55; however, that demographic is still a small group compared to the younger age groups.  Only 16% of Facebook users (women and men combined) are over 55, so while women over 55 may be the fasted growing group, it fails to tell the whole story.

Yesterday I used Google Ad Services to look at the current statistics for Facebook, Twitter, MySpace, and LinkedIn.  It is important to understand that the Social Media arena is a constantly changing, but there are trends that have developed and are shaping our understanding of who is using the media.  When considering this information please remember this does not tell us who is NOT using the Social Media tools.  Anecdotally we can surmise that the older a person is, the more likely that they are limited or non-users of Social Media, but I have no facts to support that conclusion.

Facebook Visitors 1Q 2010

In terms of users, Facebook still reigns supreme in the world of social media.  Worldwide there are 490 million users. Twitter and MySpace each currently have 80 million and LinkedIn has 41 million.  There is no doubt that many people belong to and/or use more than one Social Media platform; however, to my knowledge there are no statistics that can precisely measure duplicate users.

MySpace Visitors 1Q 2010

MySpace was a pioneer of the Social Media and it established the standard for most of the other web-based membership groups; however, it has undergone a series of scandals of misuse by some members and it has a reputation of being used primarily by young (underage users) which have driven people away.  MySpace is the only one of the four researched Social Media platforms that is losing users.  In the past year MySpace has dropped from slightly over 20 million visitors per day to about 13 million. Not the direction that they would like to go.

Another Discussion  about Facebook & Twitter

Women tend to use the Social Media more with LinkedIn having a tie of Male and Female users.  On Facebook and Twitter women account for 60% of the users, and on MySpace they account for 66% of the users.  The fact that women tend to use the Social Media more than men may tell us a lot about gender differences in behavior and attitudes towards the use of Social Media.

MySpace Age Groupings

Age differences among the four Social Media platforms have specific patterns that indicate some of the most interesting demographics.  In general terms, MySpace dominates the under 17 crowd with 34% of all users in that age group.  It would seem that a rite of adulthood is to end your MySpace account, which may be why 18-24 year olds have distanced themselves from the service.

Facebook Age Groupings

Twitter Age Groupings

Facebook, Twitter, and LinkedIn all have an older following than MySpace with Twitter users peaking in the 35 to 44-year-old range and 46% of the Facebook users in the 35 to 54-year-old range.  While the difference is not dramatic, Facebook users are slightly older than Twitter users, but both have over 70% of their users in the 25 to 64-year-old range.

LinkedIn Age Groupings

LinkedIn is unique in the distribution of the age groups with an almost perfect ‘Bell Curve’.  Considered to be the Social Media platform for business, it reflects a majority (56%) of 35 to 54 year olds as members, with another (33%) evenly spread on either side of the majority group.  The next age groups on either side of that are also evenly divided at 4% each.

Social Media Stats 1st Q 2010

Social Media is still in a transformational phase. With each passing month the users are redefining the significance of the new communication forms. With new applications and new uses for the multiple platforms being invented on a daily basis, the people who traditionally have been resources of Public Relations and Marketing are racing to understand what is relevant and what is not. In addition to business concerns like Public Relations and Marketing, experts in fields like Social Psychology, Human Communication, and even Information Technology are scrambling to grasp what all this means.

What we know about Social Media is that it is not going away, nor is it a fad. We also know that Social Media is becoming a force in informing and influencing people with speed that has never been experienced before.  It is macro-communication that occurs with micro-interactions. Much as the collective neurons in the human brain can influence our mood, the collective individuals in social networks are influencing the attitudes and awareness of a mass of people who often act or react based upon the knowledge gained through their Social Media group.

Those that engage in the tools of Social Media and learn the appropriate use of the tools will have a marketing advantage over those who shun it out of ignorance. Tools like Facebook, Twitter, and LinkedIn are even changing the way people manage and can be managed in an organization as they bypass all controls used by the Chain of Command leaving authority figures irrelevant unless they take part in the dialogue with those that have been empowered with a new voice.

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  • War Declared on Social Media: Desperate Acts of Traditional Media
  • Pay It Middle: The Balance between Too Much and Too Little Compensation
  • Mega Executive Pay Leads to Poor Performance
  • Relationships and Thin-Slicing: Why the other person knows what you’re really thinking
  • Browser Wars: Internet Explorer losing, Google Chrome gaining ground
  • Rotary@105:  What BP Could Learn from the 1914 Rotary Code of Ethics
  • Twitter is the Thunderstorm of World Thought
  • Signs of the Times
  • Rotary Magazine Dilemma Reveals the Impact of Social Media
  • How Social Interactive Media Could Transform Higher Education
  • How to Become a Zen Master of Social Media
  • Car Dealership Re-Imagines Customer Service
  • Death of All Salesmen!
  • Aristotle’s General Rules on Social Media
  • Social Media:  What is it and Why Should You Care?
  • Social Media 2020:  Keep it Personal
  • Social Media 2020:  Who Shouldn’t Be Teaching Social Media
  • Social Media 2020:  Public Relations 2001 vs Social Media Relations 2010
  • Social Media 2020: Who Moved My Public Relations?
  • Publishing Industry to End 2012
  • Who uses Facebook, Twitter, MySpace & LinkedIn?
  • Fear of Public Relations
  • Facebook, Twitter, LinkedIn…Oh My!
  • Does Anybody Really Understand PR?

What Social Media tool do you use?

(polls)

Starbucks: A Tradition in Surprising the Customer

30 Tuesday Mar 2010

Posted by Paul Kiser in Lessons of Life, Management Practices, Passionate People, Public Relations, Re-Imagine!, Tom Peters

≈ Leave a comment

Tags

Coffee, Starbucks, Value-added

Starbucks One in Reno

The survival of any organization depends on the ability to satisfy…no, surprise the customer.  Satisfying the customer is a major challenge, but surprising the customer separates the Disney’s of the world from amusement parks.   Surprising the customer takes many forms but it all comes down to offering a value-added service or product.

Paul Kiser - CEO of 2020 Enterprise Technologies, inc.

The economic definition of value-added is the difference between the actual cost of producing a product or service and the price the customer is willing to pay. However, author/speaker/ranter extraordinaire Tom Peters uses the term value-added to describe the satisfaction a customer experiences with the product or service that exceeds their expectations.  This is a point that most organizations (for profit or not) fail to understand.

The Lesson of Starbucks
Starbucks is a good example of a company that has traditionally succeeded in giving ‘value-added’ products and service.  Many people forget that in the 1970’s and 1980’s coffee was on it’s way out.  Younger generations were choosing sweet soda drinks and mocking their parent’s addiction to coffee.

While it was Peet’s Coffee that pioneered specialty coffee in the 1960’s, it was two of Peet’s customers, Jerry Baldwin and Gordon Bowker, who started a little company called Starbucks that copied Peet’s idea of selling quality specialty coffee beans.  But Balwin and Bowker couldn’t visualize how coffee could become a new staple in a world that was done with drinking coffee.

It was Starbucks Director of Retail Operations and Marketing, Howard Schultz, that saw how coffee could establish a new market that was almost non-existent at the time.   Schultz couldn’t convince his company that a retail specialty coffee outlet (not just beans, but fresh, made-to-order coffee drinks) was realistic.

The lesson of Starbucks is that Howard Schultz could understand how a customer could love the uniqueness of providing fresh specialty coffee when no one else could.  Somehow Schultz knew that he could provide a value-added experience to his customers even before there was a market of specialty drinking customers.  Peet’s coffee didn’t get it…even the owners of Starbucks didn’t get it…but Howard got it.

So what happened?  Like in every great success story the champion quit.  Howard Schultz quit Starbucks.  He started his own specialty coffee retail outlet in 1985 using coffee beans he purchased from his former employer, and then in 1987, Schultz bought Starbucks from his former employers and the rest is…well, a lot of brewed coffee.

Customers liked Starbucks because it was different, because it was a good product, because it was convenient, because it made them feel special, but mostly because the experience of Starbucks exceeded her or his expectations.  It was a value-added product that surprised the customer…and everyone else.

Next time: What’s next for Starbucks?

Starbucks One

29 Monday Mar 2010

Posted by Paul Kiser in Human Resources, Lessons of Life, Management Practices, Passionate People, Public Relations, Re-Imagine!

≈ 2 Comments

Tags

Customer Loyalty, Friendly People, Starbucks, Taking Care of the Customer

Starbucks One - Reno, NV @ Keystone & I-80

My GPS has the locations of most Starbucks stores in my area programmed in with the name and location; however, I have one store programmed in as Starbucks One.  That would be the Starbucks at Keystone and I-80 in Reno, NV.  I refer to it as my home Starbucks.  I typically spend 15 hours or more per week at that one store.  Why?

Despite that there are two other Starbucks stores closer to my home, I come to this store for one reason…the staff.  I used to split my time between several Starbucks stores and I have come to spend more time (and money) in this one location because of the people.  It’s not to say that the staff at the other stores weren’t friendly, but this staff is friendly and genuine.  They are always courteous and respectful, but they also know me as a person.  I’m not the almighty customer…I’m just Paul.  In return I try to respect that they are on the job, so I try to avoid engaging in too much conversation if they seem busy.

It is likely that part of my attachment to this location was created when one of the staff had come during her day off as a customer and we engaged in a conversation for a half an hour or more.  After that I got to know several other members of the staff and now there are very few of the day staff that I don’t at least know by name.

I have also come to appreciate the challenges faced by everyone from the Store Manager to the newest team member.  There is a special chaos caused by customer contact that occurs on a minute basis and from multiple directions.  Walk-in, drive through, noise, people spilling drinks, the occasional homeless person, keeping the tables clean, too cold, too hot,..the list of distractions goes on and on.  It is a pressure environment and I try to not contribute to the stress.

Drive Thru at Starbucks One

For me it is a no-brainer that it is the people interaction that builds customer loyalty, but I am constantly surprised by those that either don’t understand that, OR think that it can be imposed by corporate policy…”would you like fries for an addition 39 cents?”

Every time I hear a person try to up-sell me at a fast food place I can hear the voice of some Senior Vice President who sat in around a nice wooden table, saying, ..”you know, if we can just up-sell five percent of our customers we will make $2,000 per day per store!”  It all sounds great to the guy who is more concerned about the weather for his Friday golf date than treating his employee’s with respect, but annoying the customer has a greater long-term impact on profits and everyone seems to know this except the people in the Crystal Palace known as corporate headquarters.

What brought me to Starbucks were Chai Tea, brownies, and free WiFi (I have AT&T at home so it’s free for me at Starbucks).  What keeps me coming to Starbucks One are the people.

I wanted to write a blog about Re-Imagining! Starbucks in 2014, and I will in a Part II blog, but today I realized that the Starbucks won’t be around in 2014 without the people who manage the chaos and still seem to be happy that I came in today.

Thank you (in the order we met) Katie, Laura, Vicky, Stacia, Sarah, the other Katie, Kelsey, Jenna, Marissa, Khris, and the rest of the team!

Best Practices: Become a Target!

24 Wednesday Mar 2010

Posted by Paul Kiser in Human Resources, Lessons of Life, Management Practices, Passionate People, Public Relations, Rotary, Social Interactive Media (SIM), Tom Peters

≈ 3 Comments

Tags

Breaking the Mold, Champions, In Search of Excellence, Robert Waterman, Tom Peters

by Paul Kiser

Paul Kiser - CEO 2020 Enterprise Technologies

I just read Dr. Bret Simmons blog post, Give Yourself Permission to Be Excellent.  Excellence is a topic I fell in love with back in the 1980’s when Tom Peters and Robert Waterman wrote the iconic book, In Search of Excellence.   In that book I finally found someone who confirmed that business as usual is not good enough.

In Search of Excellence by Tom Peters and Robert Waterman

Fortunately, the President of the hospital I worked at then had also read the same book and for two years I experienced what business could be when unleashed from the confines of the unimaginative and uncaring.   All the ‘can’t-be-done’ stupidity had to face the light of day and it didn’t fare well when the control was removed from those who saw themselves as the ‘protectors’ of traditions.   The hospital (run by a strict religious-based organization) grew and flourished under the new leadership.  The facility kept it’s core values while eliminating most of the dysfunctional ideas that held it back.

But there was a price for those who pioneered the concept of excellence over authority.   Those people came under scrutiny.   Any mistake or failure was seized as proof positive that the people involved in effort of change were flawed….not that their ideas were flawed, but that the people were.

In Dr. Bret Simmons’s Blog he talks about the risk in striving for excellence and helps us understand why ‘risk’ happens.

(Click here to read Dr. Simmons Blog)

Dr. Bret Simmons http://www.bretlsimmons.com

Dr. Bret states that mediocrity abides by the current rules and to strive for excellence means defining new rules.  Most people wait for someone in authority to define the new rules and in most cases those in authority fear risking his or her position by breaking new ground.   Thus it takes a ‘champion’, as Tom Peters liked to call them, to step forward and make the new rules for everyone else.

However, once a person steps forward to lead the way they make themselves a target. Their peers ask, “Who are you to do this!!!” and they wait for the person to be struck down by someone in authority.  The person in authority is embarrassed that they weren’t the one who took the bold action and so is predisposed to ‘put the person in their place.’   The result is that the person who leads the way is disliked…personally…by others in the organization.

The organization that lacks great leadership destroys champions, and make no mistake it takes GREAT leadership to love a champion. Good leadership toys with champions like a cat toying with a mouse. Good leaders are entertained by champions, but once they make an error the champion is lunch.

So why take the risk?  Why not play it safe and color within the lines?   George Carlin said, “Life is what we do while we are waiting to die.” It’s a matter of choice, but one can find purpose by being a champion and that can be a great feeling!   So go ahead…put those red circles on your back and move out in front of everyone else.  They can see the target easier when you’re in front…but then they have to live with the fact that they are always behind you.

More Articles

  • Rotary@105: A young professionals networking club?
  • One Rotary Center: A home for 1.2 million members
  • War Declared on Social Media: Desperate Acts of Traditional Media
  • Pay It Middle: The Balance between Too Much and Too Little Compensation
  • Mega Executive Pay Leads to Poor Performance
  • Relationships and Thin-Slicing: Why the other person knows what you’re really thinking
  • Browser Wars: Internet Explorer losing, Google Chrome gaining ground
  • Rotary@105:  What BP Could Learn from the 1914 Rotary Code of Ethics
  • Twitter is the Thunderstorm of World Thought
  • Signs of the Times
  • Rotary Magazine Dilemma Reveals the Impact of Social Media
  • How Social Interactive Media Could Transform Higher Education
  • How to Become a Zen Master of Social Media
  • Car Dealership Re-Imagines Customer Service
  • Death of All Salesmen!
  • Aristotle’s General Rules on Social Media
  • Social Media:  What is it and Why Should You Care?
  • Social Media 2020:  Keep it Personal
  • Social Media 2020:  Who Shouldn’t Be Teaching Social Media
  • Social Media 2020:  Public Relations 2001 vs Social Media Relations 2010
  • Social Media 2020: Who Moved My Public Relations?
  • Publishing Industry to End 2012
  • Who uses Facebook, Twitter, MySpace & LinkedIn?
  • Fear of Public Relations
  • Facebook, Twitter, LinkedIn…Oh My!
  • Does Anybody Really Understand PR?

Management by Coup 2: Eliminate Job Standards and Job Descriptions

24 Wednesday Mar 2010

Posted by Paul Kiser in Human Resources, Management Practices, Passionate People, Public Relations, Random, Re-Imagine!, Rotary, Tom Peters

≈ Leave a comment

Tags

employee morale, HR, job descriptions, job standards, performance standards

Being the Boss is more than wearing a suit and looking important

by Paul Kiser

It seems like a very rational idea. Create job (or performance) standards for every employee that dictate their responsibilities and define the expectations (or for performance standards, defines  ‘does not meet’, ‘meets’, or ‘exceeds’) for all aspects of every job.   That is the only way an employee knows what is expected of them and the only way a manager can “objectively” measure performance.

Very rational…very, very rational….

News Flash: We don’t live in a rational, sterile world where we can put down on a piece of paper an adequate description of intangible concepts like:

  • Taking care of the customer.
  • Thinking outside of the box.
  • Anticipating unforseen problems

Paul Kiser - CEO - 2020 Enterprise Technologies, inc.

I used to think that I could write objective performance standards that covered the intangibles of the business world, but it is really like the Schrödinger’s Cat paradox.  The more objective a set of performance standards, the more impossible it is to accurately and appropriately measure.  Likewise, the more subjective the performance standards, the less accurate the measurement tools and the more a manager’s personality, mood, bias, etc. will influence an employee’s score.

In my first Management by Coup blog I proposed that employee evaluations could and should be eliminated.  Now I want to go further and propose that performance standards are also unnecessary….But wait there’s more.

I propose that companies can also eliminate job descriptions as well.

Someone is saying “You CAN’T do that!!  Job Descriptions are required by LAW, you idiot!!!”  To that I say, BS.  There is no Federal mandate for an employer to have a job description.

There are some caveats to this statement:

  • In certain situations (government contracts, state government positions, etc.)  job descriptions are required.
  • Job descriptions are also often subpoenaed as evidence in an employee relations case.
  • If you have job skills, educational requirements, licensing, etc., then that needs to be listed in some type of job description.

However, all the other things in a job description (job duties, reporting to, etc.) are all optional. So maybe you can’t realistically eliminate a job description, but you can slice it down to the bare bones, and I recommend doing so.  Why?

First, anything a company puts in a job description can and will be held against them.  Like employee evaluations, the job description is often more useful to the employee’s lawyer than it is to the employee or the employer.

Second, like performance standards, job descriptions can’t possibly describe everything an employee does 2080 hours a year.  For this reason almost every job descriptions has the phrase, “Other duties as assigned,” in it.  So why not have a one line job description: “Other duties as assigned” and skip the hours wasted on writing and re-writing job duties?

Third, management is about talking to your staff.  When a piece of paper is more critical to your company than talking to the employee on a regular and frequent basis, then that is the moment to close up the business and let your competitors take over the market.

Here’s a test.  Write a job description for the expectations you have of your child (if you don’t have a child, try a pet, or your significant other).  Then at the end of a week measure how well the job description improved your relationship and if the job description had any value over just not writing it up in the first place.

I rest my case.

Other Blogs

  • Management by Coup 1:  Eliminate Employee Evaluations
  • Social Media 2020:  A Primer for Rookies and Non-Believers
  • Social Media 2020:  Keep it Personal
  • Social Media 2020:  Who Shouldn’t Be Teaching Social Media
  • Social Media 2020:  Public Relations 2001 vs Social Media Relations 2010
  • Social Media 2020: Who Moved My Public Relations?
  • Publishing Industry to End 2012
  • Who uses Facebook, Twitter, MySpace & LinkedIn?
  • Fear of Public Relations
  • Facebook, Twitter, LinkedIn…Oh My!
  • Does Anybody Really Understand PR?

Rotary Public Relations and Membership: Eight Steps to a Team Win

22 Monday Mar 2010

Posted by Paul Kiser in Management Practices, Passionate People, Public Relations, Rotary

≈ 5 Comments

Tags

Membership Recruitment, Membership Retention, Rotary, Rotary District 5190

by Paul Kiser
Public Relations Chair
Rotary District 5190

Any organization must continue to grow and evolve over time and Rotary is no different.   Rotary is a vital organization that has an impact throughout the world with Polio vaccinations; Health, Hunger, and Humanity grants; Rotary Youth programs; and community service projects.   It is an organization that has a legacy of Service Above Self and as Rotarians we must do our part to fulfill the work done by those before us.   Here are eight suggestions to use Club Public Relations and Membership as a team effort to maintain and promote the local Rotary Club.

Over 32,000 Rotary Clubs Worldwide

STEP 1. SELF EXAMINATION
Examine your Club’s public image.  What do non-Rotarians think/know about Rotary and your Club?  Ask every member find three people who are business professionals (of every age, gender, and race) and ask them five or six questions about Rotary.  Questions for a non-Rotarian like:

  1. What qualifications DO YOU THINK are required to join Rotary?
  2. What do you think is the purpose of Rotary?
  3. Describe your image of the typical Rotarian?
  4. Why would you be interested/not interested in joining Rotary?
  5. Do you have to belong to a political party to be a Rotarian?

Note:   THIS IS NOT A RECRUITMENT EFFORT, ONLY FACT FINDING. Document the answers and discuss them at a Club Assembly.   Determine what kind of public image your Club has among non-Rotarians.  What issues keep potential Rotarians from being interested?   Does the public image of your Club vary based upon the age/gender/race of the person asked?   If so, what are the members doing that might cause that?

Paul Kiser - Public Relations Chair - Rotary District 5190 (Northeast CA/Northern NV

STEP 2. BRANDING
Armed with a better understanding of the public image determine:

  1. How you can respond to incorrect perceptions using various internal and external Public Relations tools.
  2. What, if any, negative perceptions are being generated by the acts of club members and how they can be made aware of their negative influence on Club PR (e.g.; telling political or religious jokes in club meetings)
  3. Discuss how members can raise awareness of themselves as Rotarians (e.g.; wearing Rotary pin, Rotary license plate holders, posting membership certificate on the wall at work, etc.)
  4. Review the methods that a person can find out more about the club (e.g.; Can the club website be found by a Google search?)

STEP 3. IMPROVE THE INTERNAL MESSAGE
Determine if club members are passionate about their Rotary club. If not, what internal communication tools can be used to boost excitement about the club (e.g.; speakers/programs, newsletter, website, Facebook, LinkedIn).

STEP 4. GET OUT OF THE BOX
Seriously review your Club’s ability to adapt and incorporate new and different ideas.  The acid test: If a new member started suggesting new ideas would they be seriously considered, or would the current leadership tend to be offended by the brashness of the new member?   Try anything and celebrate failure as the next step to success!

STEP 5. LET THE POTENTIAL MEMBER KNOW YOU CARE
Use three to five members to recruit one member. Make the recruit feel wanted by the club.

STEP 6. NEW MEMBERS AS A CLASS
Every month (or every quarter) inductee’s are a new class.   All the members inducted in May of 2010 are the Class of May 2010 and they all work together to complete the New Member orientation and requirements to achieve their blue badge.  Each class has a ‘Den Mother’: A Rotarian that is their advisor of all things Rotary.

STEP 7. FAMILY, FAMILY, FAMILY
Every member’s family to be involved in the club.   The line between member and spouse to be almost invisible.   Look for ways to communicate to spouse, children, and members.   (Why shouldn’t a member’s children know as much or more about YES/RYE and RYLA than the member?)

STEP 8. ELEVATE THE CLUB PRESIDENT
Use a three-year succession plan to ensure the Club President plans for her/his year in advance.   Create an atmosphere where the Club President is a respected leader, not the butt of member jokes during the meetings.

Rotary related blogs by Paul Kiser

Rotary@105:  Our 1st Rotary Dropout

Rotary: All Public Relations is Local

Best Practices:  Become a Target!

Fear of Public Relations

Fear of Public Relations

21 Sunday Mar 2010

Posted by Paul Kiser in Crisis Management, Human Resources, Information Technology, Lessons of Life, Management Practices, Passionate People, Public Relations, Re-Imagine!, Rotary, Social Interactive Media (SIM), Tom Peters

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New Business World, Re-Imagine!, Social Media, Tom Peters

The fog of Social Interactive Media is burning off

There are two approaches to Public Relations. The first is to live in fear of it and tremble at the prospect of screwing up. Take only measured steps that are carefully calculated and planned.

The other approach is to dive in. Risk mistakes and live and breathe being real and human.

The old school of Public Relations is the former. It is controlled by the Chain of Command. No one is authorized to speak unless cleared by multiple levels of authority and even then, to say or do anything that is nothing less than perfect is to fail. It is that Public Relations of which the world has become accustomed. Anyone who mars the perfect image risks banishment from the corporate world. Nightmare situations such as the current Toyota recalls reinforce the fear that Public Relations is a beast that must be closely guarded and heavily controlled.

This is why the new world of social media terrifies the old school. The unprecedented access to expressing our individuality on Facebook, Twitter, or even our own blog is the worst possible situation for those who believe that control of the message is the alpha and omega of Public Relations. Many companies are establishing strict policies for their employees on using Facebook, blogging, and all other avenues of professional or personal expression. Most of this comes from the management attitude that employees are a necessary evil and potentially a major embarrassment to the company.

What the old school of Public Relations doesn’t understand is that social interactive media (SIM) is creating a new model of business that is being driven by a desire of the consumer to do business with real people, not corporations. In today’s interactive world the branding of the individual is now becoming a driving force to he branding of the corporation. This is 180 degrees from the mission of most Public Relation professionals in major companies and it gives indigestion to old school managers that live in fear of employee self-expression.

Re-Imagine! Business Excellence in a Disruptive Age

In 2003, Tom Peters came out with a book called Re-Imagine!: Business Excellence in a Disruptive Age. If you understand that the book was published before Twitter and Facebook were available to the public, you have to wonder if Tom Peters can travel into the future and back again. Today everyone throws around the term ‘Branding’ but few know that today’s usage of the term originated from Peter’s 2003 book. On page 232 of Re-Imagine! Peters explains a new world of people who develop her or his individual brand separate from the corporate world. Now, in 2010, social interactive media has provided the vehicle for individuals to show off who they are and what they know and Peters has become the Moses of the new business world.

Like all business, the winner will always be the one who can embrace change before others. Companies that can adapt and use social interactive media to promote and showcase the quality and expertise of the individual within their ranks will have the advantage over the competition. In those companies the new role for the Public Relations professional is to help employees brand themselves instead of trying to muzzle them.

Still, the old school will loudly point out every slight misstep or mistake made by an employee that may reflect poorly on a company’s reputation. What they don’t understand is that errors make us human and that can deepen the bond between the company and the customer. An error is the opportunity to make things right and that is the key to all long-term relationships.

Passionate People Can Save a City

16 Tuesday Mar 2010

Posted by Paul Kiser in Lessons of Life, Management Practices, Passionate People, Public Relations, Re-Imagine!, Rotary, Tom Peters

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Peter Drucker, Re-Imagine!, Reno Aces, Tom Peters

Rick Parr: A Force of Nature

Last night I sat in a back room of a restaurant in downtown Reno (that shall remain nameless) at the Rotary Club of Reno New Generations meeting.  The restaurant had decided to pack the back room with patrons who were not part of the meeting and who seemed to be oblivious that someone was trying to speak to the group. Despite all of this distraction the club members were focused on the man standing up.  To everyone it was apparent that this man was passionate about his job and all the noise around him didn’t keep him from making it clear that he loves what he does.

The man is Rick Parr and he is Passionate about his ball club. Rick is the General Manager of the Reno Aces and last year the new Triple A team came to Reno and erased all doubt of whether this town could support the Arizona Diamondbacks ‘farm’ team.

Rick Parr - General Manager of the Reno Aces

The Reno Aces exceeded all expectations for a first year club with a season attendance approaching 500,000 fans.  But that achievement was nothing compared to what happened during the first four months of 2009.

On February 1st of last year the ballpark looked more like the first phase of a major construction project rather than a state-of-the-art baseball stadium only 10 weeks away from the first pitch of the first home game.  But on April 17th all, and I mean all, were amazed.  For anyone who was paying attention it was a miracle.

http://www.renoaces.com

Rick doesn’t look like he has 30 years in baseball management.  When you talk to him about the Reno Aces he sounds like the person who was just hired to take a job that he has dreamed of all his life.  He loves baseball and he loves his team.  You get the sense that the miracle of last year’s opening day was due in large part to the force a nature known as Rick Parr.

But Rick’s passion doesn’t stop with baseball.  He is passionate about redeveloping downtown.  Like Denver’s Coors Field, the new Reno Aces Stadium is located in an area that has had little economic benefit to the city in recent history and like the Colorado Rockies, the Reno Aces are bringing in people and new development to revitalize the downtown area.

Rick has only been in Reno for 18 months, but as the designated hitter for the Front Office he taking the vision of the team owners, Jerry and Stuart Katzoff, and bringing home a Re-Imagined* downtown that offers more attractions than just a baseball team.  This year the Aces will open up the next phase of new dining and shopping with the Freight House District’s first retail offerings.  There is no doubt that this area will become a ‘Mecca’ for tourists and local citizens, bringing new jobs and revenue for local businesses and to the City of Reno.

Even before the completion of the full Freight House District retail project it is obvious that the Reno Aces have changed Reno for good.  Rick would probably be the first to credit the work of many others for the success, but there is one common factor in all that is happening in the downtown area and that is the passion of Rick Parr.

Rick is a great example of how one person can change a city by having passion and vision.  Peter Drucker wrote, “Wherever you find something getting done, you find a monomaniac with a mission.”  Rick Parr is Reno’s newest monomaniac.  Just in time!

(*Re-Imagine! is a 2003 book by Tom Peters about rethinking business in a new world.)

Reno Aces website is at http://www.renoaces.com.

Training for the Worst Case Scenario

16 Tuesday Mar 2010

Posted by Paul Kiser in Crisis Management, Human Resources, Lessons of Life, Management Practices, Violence in the Workplace

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Crisis Management, Dr. Larry Barton, Education, Seminar, Violence in the Workplace

Tomorrow I fly to Philadelphia to put 26 Master’s degree students in a worst case scenario.  I’ve been doing this for over 10 years with Dr. Larry Barton, who is an expert in Crisis Management and Violence in the Workplace issues.  Dr. Barton and I have worked together for Disney, ABC, ESPN, Target, Nike, Merck, and several other companies.

Larry Barton - Crisis Management Expert (www.larrybarton.com)

Dr. Barton has written several books and has an endless number of case studies of workplace violence.  As the expert, he organizes the seminars and is the instructor.  I try to make it real.

In each case my job is to give the person or team the worst case scenario.  Sometimes I am the troubled employee that is ready to commit a violent act and take them with me.  Sometimes I am one of two ’employees’ that are in conflict the Threat Assessment Team has to figure out who is stalking whom.

In Philadelphia I get to do the fun role.  I am the CEO who has just taken over a company and the students, (all of them have jobs in the real world), have to interview with me to keep their job.  At the end of the day we debrief and I let them know who goes, who stays, and why.  I try to make the scenario as real as possible.  To do that I have to create a back story in my mind of what type of person my character is, his management style, what he values, and what he dislikes.

Like all worst case scenarios, the students are never told in advance what they will be undergoing.  It is safe to say if you’re in a seminar with Dr. Barton and I walk in, the day is going to be stressful.  It used to be stressful for me also, but I have gotten to a comfort level with challenging people in an educational setting.

Paul Kiser

As a potential violent employee I control the situation, which is similar to real life, but I always hope that I truly am the worst case they will ever experience in simulation or in real life.  The goal of the seminar is to help the participants recognize a problem and deal with it before it becomes a crisis.

As the take-over CEO I ask the probing questions, but the student must present themselves in a manner that they feel will help preserve his or her job….or not.  I always try to keep the scenario positive and give the students reasons to want to stay with the new company, but in order to keep it real I let them know that my expectations will not be the same that they had with their old company.  I have had situations where the student didn’t even care if they kept their real-life job, so pretending to keep a job in a simulated environment was impossible for them.

The interesting thing about the exercise is that I get to know the students as real people and often I find myself wishing that I would have the opportunity to work with them in a non-simulated environment.  Going through a stressful situation brings people closer, just like real life.

Breakthrough Training Radio Appearance

16 Tuesday Mar 2010

Posted by Paul Kiser in Information Technology, Lessons of Life, Management Practices, Public Relations, Rotary, Social Interactive Media (SIM)

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99.1 FM Reno, Breakthrough Training, Jeffrey Benjamin, Motivational Speaker

Jeffrey Benjamin Motivates

This is an interview segment (about 6 mins.) on Jeffrey Benjamin’s (Breakthrough Training) radio show  on Reno 99.1 FM on Sunday, March 14, 2010.  Jeffrey is a motivational (kick you in the butt) consultant/speaker.  I talked about my company and Rotary.

Breakthrough Radio Interview

Playing the Whole Game

15 Monday Mar 2010

Posted by Paul Kiser in Human Resources, Information Technology, Management Practices, Public Relations, Social Interactive Media (SIM)

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Employee evaluations, HR, Ohio State, performance reviews, Tom Peters

I’m not a big sports fan.  I tend to skim through games and watch for a few minutes, but I don’t live for sports.  Still, I watch enough to qualify for my chromosomes and I do understand the strategies used in most sports.

On Saturday I caught bits of the Ohio State vs. Illinois basketball game.  It was a close game toward the end and Ohio St. did something that I really like…they played the whole game.  Twice Ohio State was behind by two points and they had several seconds left.  If they scored too soon it would give Illinois the opportunity bring the ball back down court and win the game.

The strategy many teams have in this situation is to stall and go for the last shot.  But Ohio State didn’t follow the traditional strategy.  They shot quickly and gave Illinois the opportunity to win.  The irony is that Illinois did play for the last shot and in both situations they failed.  In the end Ohio State won.

I was happy for two reasons.  First, I was happy to see Illinois lose because the Illini (players and fans) are known for their trash talk. They think it is part of the game.  The second reason is Ohio State won by playing the entire game.  They didn’t stall and try to win in a last second shot for victory.  They tied the game and then played defense.

Go Ohio State!

I’ve never understood the logic of the stall tactic.  I know the only thing that counts is the score when the clock reads 00:00, but the measure of a team is what they can do for the whole game, not just up to the final 40 seconds and then stop playing until the last three seconds.  What type of message does that send?

The Whole Game in Business
I see this attitude creep over into the business world.  I was once told about a manager for a major package delivery company.  He had a budget for labor and equipment.  The manager would get a significant bonus if he was under budget on his labor and equipment, so he deliberately over worked his salaried supervisors, worked understaffed with his hourly employees, and didn’t purchase the needed equipment for the staff to do their jobs.  He ‘won the game’ and got his bonus, but everyone hated working for him.

Some might think that this misuse of people and resources will eventually be discovered.  It is not.  Employees don’t like ratting on their boss because management often fails to act in situations where the manager is a success on paper and sometimes it is the employee that suffers for speaking out.  To my knowledge this manager is still in his position and nothing has changed in five years or more. He might have even been promoted by now.

This is one of the reasons why I don’t like most performance evaluation tools. They may be based on ‘quantifiable’ measurements, but quantifying doesn’t equate to fairness.  I don’t oppose goal setting, but business is and should be a dynamic process.  Goals and performance measures make bean counters happy, but the can often be manipulated to work contrary to the needs of the employees and/or customers.

The focus of any business should be to play the whole game and not work for the score at the end of the ‘quarter’.  This involves Management By Walking Around (MBWA) and letting small groups in the company experiment with new ideas (Skunk Works).  If this sounds like old Tom Peters stuff, it is, but it’s GOOD old Tom Peters stuff.

Tom Peters

I read Tom Peters first book, In Search of Excellence, soon after it was published in 1982, and I have been a disciple of his rants for over 25 years. Of course, you don’t win many corporate popularity contests when you’re guiding principles are reflected by a rejection of the status quo, but I’ve yet to be proven wrong….just fired or let go. I’ve been dusting off some of his books and scanning them again. I believe that almost everything a business person needs to be successful can be found in Tom Peters writings.

We’re facing a new business environment and it’s time we rejected the habits we fell into during the last 10 years.  We can start by going back to the basic question:  What does the customer need and how can we provide what they want, before they want it, and better than they expect?  Get that question right and everything else is easy.

Go Ohio State!

Facebook, Twitter, LinkedIn, OH MY!

12 Friday Mar 2010

Posted by Paul Kiser in Human Resources, Information Technology, Management Practices, Public Relations, Rotary, Social Interactive Media (SIM)

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Facebook, LinkedIn, Social Media, Twitter

My boy, Alexander, is almost four years and five months old. In one month (Jan. 2010) Facebook had almost one unique visitor (134 million) for each second Alexander has been alive. That is a 95% growth over Jan. 2009.

A Social Interactive Media in Snow

Alexander - The same age as Twitter

Twitter is also four years old and it has over 23 million unique visitors the same month.   Their growth during this last year was ‘slightly’ bigger than Facebook.  Twitter grew by 294% in one year. By the time my son is eight, Twitter plans to have over 1 billion users.

It is staggering to see how many people are connected in the Social Media world, and even more staggering to see how much it is changing every month. A person who graduates from college this May from a four-year Business or Marketing program started college before Twitter existed.   Business colleges are trying to teach students about a world that is undergoing an extreme makeover every six months and they recognize the importance of social media in business.   Fortunately for students at U of NV, Dr. Simmons (www.bretlsimmons.com) is staying on the top of the tsunami of social media and how it impacts Branding.  Dr. Bret Simmons of the University of Nevada Business School calls Twitter “the center of the Social Media universe.”

But what about the rest of us. Why should we care about Social Interactive Media (SIM)?

SIM: End of Innocence
Imagine two people. Each want to start a bicycle shop in Davis, California. One rents space, puts up his business sign, advertises in the local paper and puts out flyers.

The other person does all that and also has a Facebook page, Tweets regularly on various items of note for bicycle enthusiasts, has a website with a shopping cart feature that allows people to order parts and purchase bicycles, and the owner has a blog about cycling in and around Davis. Who do you think will have more success? All other things being equal, the one who has better SIM smarts will have the advantage.

But it doesn’t just stop with business marketing. SIM is influencing opinion, shaping discussions, and in general changing everyone’s life whether they participate in the new media or not. Life is being changed because so many people are now involved in Facebook, Twitter, and other SIMs. A person can choose not to be involved and disconnect themselves from all forms of new technology. There will be a segment of our population that does exactly that; however, they will find themselves more and more out of touch with a world that isn’t waiting for them. No one knows what our society will look like in five years, but for those who unplug themselves from society, I think they will find the world is a lonely, foreign place.

Management by Coup 1: Eliminate Employee Evaluations

11 Thursday Mar 2010

Posted by Paul Kiser in Human Resources, Management Practices, Re-Imagine!, Rotary, Tom Peters

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Employee evaluations, HR, job standards, performance reviews, Tom Peters

by Paul Kiser

Paul Kiser - CEO of Enterprise Technologies, inc.

I have worked many years in Human Resources and at one time my job was to help managers write employee job standards and performance evaluation tools. I would like to now publicly apologize for playing a role in the dark side of management.

HR people can give you dozens of reasons why employee evaluations are absolutely necessary. You need to give the employee feedback, you need to let the employee know your expectations, evaluations are documentation of the employee performance, documentation is needed for disciplinary actions, blah, blah, blah, blah…it’s all BS. Here are four myths about employee evaluations:

Myth #1: Employees need periodic feedback
WRONG! Employees need
constant feedback. Respectable HR people will tell you that there should be nothing discussed during the employee evaluation that they were not already aware of; however, in actual practice the employee evaluation is the moment many managers use the GOTCHA Management Technique by dredging up hearsay and listing new expectations that the employee has never heard before the evaluation.

Tom Peters discussed a technique known as MBWA or Management by Walking Around. The basic idea is the manager stops wasting time sitting in an office and spends it by interacting with his or her employees and customers. This brilliant 21st Century management technique was first discussed in the book, In Search of Excellence by Tom Peters and Robert H. Waterman in 1982! For over 25 years managers have been told to get out of her or his office to manage and yet some people still don’t get it.

Myth #2:  Evaluations are needed to support disciplinary action
While some managers use the evaluation as a GOTCHA moment, others will minimize a negative performance issue in order to maintain a positive working relationship; therefore, an employee’s evaluation often fails to support disciplinary action taken against them.  Time after time an employee’s lawyer seizes on a lack of evidence in the employee’s evaluation to justify disciplinary action by the employer.  A manager is better off having written documentation of a problem at the time of the incident rather than trying to use the evaluation to document an issue regarding the employee’s performance.

Myth #3:  Evaluations are needed to determine pay increases.
Pay increases need to be fair and equitable, but many organizations find that withholding a pay increase based on performance causes more potential legal problems than is solves, and punishment destroys employee morale rather than improves an individual’s performance.  Pay for performance was a novel idea that never delivered on the promises of improved productivity by the HR department.

Myth #4:  If a manager is not required to do periodic employee evaluations they will never give the employee the information they need to excel at their job.
An evaluation does not a good manager make!  If a manager is not giving constant feedback to their team, then what good are they?

Life Without Evaluations
I know it seems unthinkable for some, but evaluations are an HR imposed control system that is completely unnecessary.  In fact, evaluations do more harm to teamwork because they create a formal “Us vs Them” situation between the manager and the worker.  Evaluations can make a manager feel superior and that is not a good foundations for positive employee relations.

Other Blogs

  • Management by Coup 2:  Eliminate Job Standards and Job Descriptions
  • Social Media 2020:  A Primer for Rookies and Non-Believers
  • Social Media 2020:  Keep it Personal
  • Social Media 2020:  Who Shouldn’t Be Teaching Social Media
  • Social Media 2020:  Public Relations 2001 vs Social Media Relations 2010
  • Social Media 2020: Who Moved My Public Relations?
  • Publishing Industry to End 2012
  • Who uses Facebook, Twitter, MySpace & LinkedIn?
  • Fear of Public Relations
  • Facebook, Twitter, LinkedIn…Oh My!
  • Does Anybody Really Understand PR?

Weather (or Whether) Report

11 Thursday Mar 2010

Posted by Paul Kiser in Lessons of Life, Management Practices

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Today was sunny with blue skies. Average temperature for today is 56F (13C) degrees. Unfortunately, despite a brilliant sun all day, the high temperature was 13F degrees below that average and we had fresh snow on the ground this morning. For some the unseasonable cold might make one believe that Winter was never going to end.

Any other day the Sun would have bumped us up over 60F (15C) degrees, but today arctic air won. I am convinced within a few days or so the Sun will bring us back to normal, maybe even higher than normal.

Whether it is the weather or life in general, it is easy for people to become discouraged. I am no stranger to falling into the trap of negative thinking, especially when it comes to the weather. I grumble about the cold, the short days, the snow, the lack of snow, almost anything. I should live at a lower latitude, but I’m not sure it would help my attitude.

March Sun

Burning off the Fog

The problem is that unhappiness spreads like an infection and unhappy people do stupid things. Last week I heard a speaker talk about wacky laws and how the wackiest laws are a reaction to some event.

Humans don’t do their best work when they are unhappy, and now there are a lot of unhappy people. People are out of work, money is tight, and it’s still Winter. Unfortunately, right now a lot of people are making decisions and this is not the best ‘season’ to make those decisions. The truth is we have a lot to be happy about. A year ago it looked like there was no bottom to the economy, jobs were being slashed at historic rates, and the financial earthquake was rocking the entire world. Things are a thousand times better now, but we still have a lot of discouraged people and I don’t really understand why. Spring is already here and Summer will follow, but we are still reacting to last year’s disaster.

My four year-old boy likes Curious George on PBS. I find it amusing that some of the greatest disasters in the life of the “Man in the Yellow Hat” are preceded by him saying, “Be a good little monkey.” One can question the wisdom of the man in yellow when he leaves Curious George alone for long periods, but you have to admire his ability to keep a positive attitude even in the face of constant monkey-caused disasters.

A lesson for us all.

Not so Greats are Killing American Business

10 Wednesday Mar 2010

Posted by Paul Kiser in Human Resources, Management Practices, Public Relations, Rotary

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Business, Good to Great, Jim Collins, Management Practices, Re-Imagine!, Tom Peters

by Paul Kiser

Tom Peters is one of the most annoying people in the world.  I say this because people are usually annoyed by a person who is always right and Tom Peters is almost always right.  For decades he has been scolding business, mocking those who excel at mediocrity, pointing out companies that are doing it better, and generally being relentless at not accepting the status quo in the corporate world.  Sure he gets paid big bucks to chastise organizations and industries to their face, but that doesn’t mean they like him.

Tom Peters book, Re-Imagine! Business Excellence in a Disruptive Age

After almost 30 years of spelling it out for executives and business leaders that they are doing it wrong, he still makes a great living from ranting at the corporate world.  The reason is simple.  It’s not because it is difficult to take his advice.  It’s not because Peters asks the impossible.  It’s not because the corporate world consists of stupid people (well, maybe a few).  The reason Tom Peters is able to continue his assault on business is because he offers the perfect commodity:  Common sense in a nonsensical world.

The problem is a fear of Greatness.  Most people seem to be comfortable doing good work and live in terror of risking failure by going for greatness.  Case in point:  Government.  Right now most State, County and Municipal governments are operating under the assumption that they have failed and the only thing they can do is plan for more failure.  You can’t do great things when you have decided you’ve already failed.

Jim Collins book, Good to Great, talks about how great companies have a realistic view of the challenges they face AND at the same time those companies are absolutely certain that they will succeed.  Taking the lessons learned from Collins research, greatness involves; 1) great AND humble leadership, 2) getting the right people in the right positions AND getting the wrong people out, and 3) confronting the facts, no matter how stark, AND believing that success is possible.

Tom Peters has shown repeatedly that we fall into traps of mediocrity and that’s the alpha and omega to squandering a great opportunity.  I am constantly amazed at how many people have never read Peters and can’t figure out why business seems so hard to understand.  I am more amazed at those that have read Peters and still don’t get that ‘good’ is never going to be ‘good enough’.

Does Anybody Understand PR?

07 Sunday Mar 2010

Posted by Paul Kiser in Management Practices, Public Relations, Rotary

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Facebook, Public Image, Publicity, Social Media, Twitter

by Paul Kiser

Question: What is PR.
Answer: The 16th and 18th letters in the Alphabet.

Paul Kiser - CEO of 2020 Enterprise Technologies, inc.

That’s probably the best answer most people can get today about the beast that has become Public Relations. Public Relations used to be so simple. It was about promoting your organization. You did it through newspapers, radio, and television. If you were good at it you could disguise it so it looked like news. It involved writing skills, and people skills, and often it involved that attractive young, female, PR representative in the tight business skirt. It was all so easy…if you knew what you are doing and had the right connections to the right people.

And then came the Internet, and bloggers, and MySpace, then Facebook and Twitter. Perky people fell in love with the new ‘social media’ and the cynical people loathed it. Young people became texting experts and old people smirked and scoffed at the young people…well, maybe old people have always done that…but they did it more.

Slick PR types smiled, and then didn’t smile as much, and then didn’t smile at all. A tight skirt didn’t translate on the Internet. A slap on the back didn’t register on the virtual shoulder. All the ‘critical people to know’ at the newspapers, radio stations, and television stations were not as important in a world that was tuning out of traditional media. Newspapers started measuring the drop in circulation not by how much it dropped from last month, but how much the percentage of drop increased from last month. Publishing became something anybody could do, not just magazines and newspapers…and the soft thud we heard was the editor’s cigar hitting the floor as they sat in their 1960’s office chair with mouth agape while kids with cell phones were ‘scooping’ reporters with laptops.

O Brave New World
New technology did not kill PR, just everything we knew about it.  The PR Stoics still say that PR really hasn’t changed, but who are they trying to kid.  The field of Public Relations is changing daily, sometimes hourly.  A 15-year old kid can make a bigger splash than a 30-year PR veteran, and the teen can do it in one Tweet.

Public Relations has been evolving for over a decade; however, in the past five years the media world experienced a 10.0 magnitude earthquake in best practices of PR that has shattered everyone’s understanding of the field.  Whether it is a corporate entity, a non-profit organization, or a political campaign; what worked in 2005 is only going to work for a smaller and older segment of a society.  The Public Relations experts are mixed in with everyone else trying to stay on top of the tsunami of change.

Reality Check in a Virtual World

  • Publicity is not Public Relations –Get the message out, yes, but then listen for the response
  • All Public Relations is local – “How does this impact me?” is the only question people want answered
  • Public image is about what OTHER people think about your organization – Forget what you know, it’s what they think that is important
  • Genuine trumps ‘Slick’ every time – Manipulation and selling is red flagged by the social media audience
  • Passion trumps formality for the social media audience – Passion scares the traditional audience
  • New PR: Shape the message to the audience – Old PR: Control the message!
  • Communication is organic and messy – PR is about doing 1000 LITTLE things right, not just one BIG thing right
  • The true value of advertising is declining – Super Bowl ad may be seen, but does it translate to commerce?
  • Advertising = Spam – The audience has found the OFF button and they are not afraid to use it!
  • Public Relations is a two-way process, not just broadcasting –Can people find out more?  Can they even find you?

more Connected, more Segmented, and more Complicated
The new world of social media allows us to be more connected, but it also make us more aware of things we may not like or agree with on flashpoint issues.  This can cause some people to ‘unfriend’ or ‘unfollow’ with those that they disagree, which divide people into segments of like-minded audiences.  Organizations need to be aware of their audience and how that audience perceives everything they do.  Even one worker can have a negative or positive impact the on public relations of an entire company.

Public Relations is a now a 24/7/365 field where an organization has to understand all age groups, all media resources, and look in the mirror constantly to see what the public sees from their point of view.  What works today may not work tomorrow.   What worked yesterday might be novel enough to work again.  Branding is important, but like a woman’s make up, too much and you look like a whore.  An organization’s public image is the sum of its individuals as much as it is advertising.  Everyday Public Relations gets more chaotic and less forgiving.

“Does anybody really understand Public Relations?” is the wrong question.  The question is who can afford not to?

Should Managers Be Certified?

06 Saturday Mar 2010

Posted by Paul Kiser in Human Resources, Management Practices

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Tags

Certifying Management, Certifying Managers and Supervisors, Human Resources, Management Training, Professional Managers

Any Damn Fool
To be a lifeguard you must be trained and certified.  To be a teacher in most school systems you must be trained and certified.  To do important financial record keeping you must be a Certified Public Accountant.  To be a carpenter you must be apprenticed and licensed.  The same is true of plumbers, electricians, and almost all building trade workers.  Doctors, lawyers, nurses, the list of licensed or certified vocations is endless.

But, any damn fool can be a manager.

There is no training requirement, no minimum standards, no testing, nor any regulation of the people who control the lives of those that depend on them for the guidance and instruction in the workplace.

But We Have Employment Laws
Some might say that we have employment laws to protect workers and in some situations we have unions.  Employees can and do sue companies when a manager acts inappropriately.  Federal, State, County, and Municipal agencies can also address issues of inappropriate acts of management.  Problem solved!  So what is the big deal?

In every case of poor management there is one common denominator.  The individual manager that should know better, but doesn’t.  If an individual manager acts in a way that is wrong, possibly even illegal, they can be sued or even fired, but that person can move on and still be a manager somewhere else.  What is worse, if the company condoned the behavior, there may be little the worker can do because there is no individual accountability of a manager.  In any other trained vocation there is individual accountability.  If an electrician is asked by his employer to not follow code the person knows that it is her or his license at risk; therefore, there is a check and balance in the workplace.  This same check and balance does not exist for a person in management.

Bringing Down the Economy Through Bad Management
In dissecting the causes of our current economic crisis we have learned that many managers coerced their workers to act in a manner that jeopardized not only the company, but the global economy.  What if a manager was risking his or her management certification to follow the directives of the company?  Certainly a certification is not going to stop bad management behavior, but it might cause a manager think about the consequences before they risk losing their career.

This problem extends beyond simple coercion.  While many larger companies may have training programs for their managers to educate them on employment law and company policies on the treatment of workers, smaller companies do not have the resources to train their managers and often have the worst of the worst managers.  The problem is that even the basic employment laws may not be understood by managers of small companies and if sued, the business may go bankrupt, leaving all the workers to suffer and the culpable manager free to look for his or her next job.

A Better Work Environment; Better, Wiser Managers; and Save Money
Certified managers might seem an absurd idea because it would impact so many employers and how they hire and promote management staff, however, consider the following:

  • State certified managers would be trained in Federal, State, and local laws and regulations thereby saving the companies from need to perform this function and save the expense of the labor and education costs.
  • Certified managers would be aware of laws; therefore, fewer issues of managers acting out of ignorance.  Saving time, conflict-resolution, and litigation.
  • Certified managers would mean even small companies would have access to managers who meet the standards of all managers regardless of company size.
  • Company condoned acts that violate the law, codes, or common sense would have to coerce the managers to risk his or her certification.
  • The Human Resources department could be significantly reduced and many internal policies on management behavior and standards eliminated.

Maybe it’s time we raise the bar on what it means to be in management and create minimum requirements and standards for managers.

The Coming Employment Perfect Storm

03 Wednesday Mar 2010

Posted by Paul Kiser in Human Resources, Management Practices

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Tags

Employee, Employer, Employment, New Business World, Re-Imagine!, Recruitment, Tom Peters

Storm Clouds on the Horizon
While some may fear a disaster coming in 2012, employers may want to worry less about the world ending and more about a new world emerging.

When the pendulum swings one direction it will always swing back the other direction.  In 2009-10, employment has swung to one extreme (labor surplus) and it’s not difficult to foresee it will eventually swing back the other direction.  The question for employers is what factors will influence the return because that will determine if we are moving toward equilibrium between labor and jobs or if we are moving into a new labor shortage.  Unfortunately for employers needing quality workers, a perfect storm seems to be brewing that may bring about the worst labor shortage since World War II.

A Symbiotic Relationship
The engine that drives employment is a symbiotic relationship between the employee and the employer.  In this relationship the employer provides; 1) wages and/or benefits, 2) job security, and 3) a source of pride and well-being from gainful employment.  In return the employee basically submits themselves to abide by the demands put upon them by the employer.

A One-Way Street
Unfortunately for the employee, employers have often exploited their workers by not providing one or more of the unwritten agreements of that symbiotic relationship.  Companies have been able to do this because a person’s need to survive has been largely dependent on gainful employment and though self-employment has been an option, it has been an option only if you wish to sacrifice your sense of security.  For a period of time labor unions helped the worker by leveling the employment playing field; however, with most unions devolving to some level of corruption, the employee sometimes is dealing with the lesser of two evils.

A New World
For decades we have observed that job security has been on the decline; however, the current recession has crushed the last vestiges of job security in the workplace.  Government and university employees were among the sectors of employment that still retained some job security, but this economic crisis has undercut the government revenue bases of property, sales, income, and many business taxes, leaving city, county, and state governments drastically cutting jobs.  No longer can an employee be deluded with the myth of job security and that removes the corner stone of the symbiotic relationship that employers have used to maintain some control on the labor market.  It is understood that for an experienced, educated worker there is no more risk in being self-employed than being under the thumb of a corporate manager.

The new reality is bad news for an employer that needs an experienced and/or educated workforce.  These workers are now seeking to earn their living outside of a corporate environment and organizations can no longer expect any leverage of a better opportunity within the corporate structure.  In fact, many people will discover greater opportunities and more control in the entrepreneurial world than behind the company desk.

The length of this recession is also contributing to dispelling the mystic of needing a job for a sense of well being.  With so many unemployed it no longer is a mantle of shame to be one of millions out of work.  Many unemployed workers are going back to school, re-imagining1 their careers, starting their own companies, working for volunteer organizations, or a combination of all the above.  Like a snow drift in Spring, the current labor surplus is gradually melting away and when employers return to the labor market they may find the labor surplus is a suddenly a shortage.

Damn Tom Peters!
In 2003, Tom Peters published his latest treatise on the future of business.  His book titled, Re-Imagine!  Business Excellence in a Disruptive Age, described the demise of the corporate employee.  His description of self-branded people who floated from project to project foretold an entrepreneurial environment where individuals reigned supreme and corporations fought for the best talent.  Whether Peters has a crystal ball or just exceptional perception, the impact of the current recession has made his predictions of the new workplace become our reality.

What to Do?
For the employer, the days of employment as usual are over.  Some human resource professionals may be smirking at the current power balance based on today’s labor surplus, but that smile will soon be wiped off his or her face.  The best strategy for an organization is to reevaluate the workplace and address any issues of people management that devalues the employee.  The guiding principal of treating the employee as an equal will help an employer to meet the new reality, but most organizations cannot fathom what that means.  Eliminating job standards, employee evaluations, and all other human resource and management tools designed to send the clear message that “we own you” will have to be sacrificed.  That is contrary to everything companies have been told in the past sixty years, but that is the only part of the extreme workplace makeover that will be necessary to revamp an organization for what is coming in the next storm front.  Many organizations that survive the new economy will emerge only to be swept away by the new workplace.

1Tom Peters term of rethinking the future of business.

Windows Office 2010: What to Do?

01 Monday Mar 2010

Posted by Paul Kiser in 2020 Enterprise Technologies, Customer Relations, Customer Service, Information Technology, Management Practices, Rotary

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Tags

Management Practices, New Business World, Rotarians, Rotary

by Paul Kiser

Paul Kiser - CEO 2020 Enterprise Technologies

(NOTE: This blog was originally published on March 1, 2010-Microsoft released Office 2010 on June 22, 2010)

In the next few months Microsoft will officially launch the next generation of Windows Office (Office 2010, code-named Office 14) and it will create new dilemmas for many business owners, Information Technology (IT) managers and users of Windows Office. Consider the following issues:

Microsoft Office 2010

  • Windows Office commands the office productivity software market with some claiming that Windows Office has a 95% market share, or better.
  • Once available to the general public, Office 2010 will be competing with its own predecessors. Office 2003 and Office 2007 are approximately equal in the number of users.
  • Although it is over seven years old, Office 2003 is still actively used in businesses because Office 2007 introduced dramatic changes that made the product more like a new product, rather than a new version. This caused many users to stick with the 2003 version, rather than trying to learn the updated product. (As of February 2009, users of Office 2003 still exceeded users of Office 2007.)
  • There are three different versions of the Windows platforms (Windows XP, Vista, and Windows 7) actively being used in the business world.
  • Microsoft conceded to business last year by delaying the ‘Stop Sell’ date of Windows XP from June 30, 2009 to June 30, 2010, but the platform will not likely receive another stay of execution.

What faces the business world is a dilemma of what Windows platforms and versions of Office should be used in their work environment. This issue will become acute with the purchase of new computers, but will there be communication and document sharing issues between old computers and new computers and software?

The issue boils down to the individual user versus IT and management. From an IT perspective having everyone on one system is more efficient in terms of training and maintenance. Management usually prefers equipment to be interchangeable and using different versions of office productivity software could lead to minor conflicts when sharing files. However, individual users (including management) of Office 2003 are often adamant about staying with what they know.

The stark reality is that with the early success of Windows 7 and positive reviews about Office 2010 Beta, the old software (Windows XP, Vista, and Office 2003) have a limited business life. It is reasonable to think that by 2012, all PC’s will come with Windows 7 and Office 2010, and prior versions will not be an option. That is certainly the road that Microsoft would prefer and ultimately they will decide when all prior versions will 1) no longer be sold, and 2) no longer be supported.

How Did This Happen?
This issue has come to the surface for several reasons. First and foremost is the success of Office 2003. The version, originally named Office 11, built on the success of previous versions and coupled with the adoption of the Windows XP platform became the productivity software of choice during the years of 2004-07. When Microsoft introduced its new Vista platform and Office 2007 (code name Office 12) it anticipated a steady transition of business users from Office 2003 to Office 2007.

Unfortunately, Microsoft miscalculated by trying to make a major re-creation of its platform with Vista and, at the same time, introducing a ‘Mac’ like look to its software that required users to re-learn the software. The bugs of Vista and the new look of the productivity software gave a bad reputation in the business world to the revised software versions. Microsoft then pushed to bring out a newer platform version (Windows 7) to overcome the perceptions of Vista, but that did not overcome the negative impression of Office 2007. Office 2010 or Office 14 (the name ‘Office 13’ was skipped for obvious reasons) is Microsoft’s hope to get most users back on one version of its productivity software. It is a major gamble because the door is open for another software company to try and capitalize on users who don’t want to be forced to adapt the new look of Office; however, most businesses have invested too much into Microsoft products to change over now.

What to do about Office 2010?
The one inescapable fact is that Office 2003 is at the end of its business life. Yes, people will continue to use it and five years from now there will be a small group of people who are fiercely proud that they still use Office 2003; however, based on early reactions to the Beta version and the reality that new computers will soon come with Office 2010, it seems plausible that Office 2010 will rapidly eclipse both Office 2007 and Office 2003. In three years it would not be surprising to see Office 2010 have 60% to 70% of the market, so logically it would make sense for businesses to prepare to make the change.

But just because it is logical doesn’t mean the adoption of Office 2010 will be accepted by business users. Some companies will take a passive approach and let individuals learn Office 2010 as they purchase new computers. This approach is not recommended for larger companies or companies that have a high degree of internal and external communications. Having staff on different versions of office productivity software can create unexpected and time-consuming problems.

Each organization will have to make their own evaluation of what will work best for their situation; however, as Windows 7 and Office 2010 begin to dominate the market, staying with older version will seem less like an option and more like a liability for the company.

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The Chain of Command: Power vs. Intelligence

22 Monday Feb 2010

Posted by Paul Kiser in Management Practices

≈ 4 Comments

Tags

Chain of command, Management by authority, Management by consulting

“We have a chain of command that you need to follow.”*
*(a similar/related statement is “Why are you involved in this issue?”)

If this, or any statement like this is uttered in an organization, warning bells should be ringing. This statement indicates several things about the person who is making the statement:

  • He/she feels threatened
  • He/she has an “Us versus Them” mentality, ‘Us’ being the all powerful, and ‘them’ being you, the speck of dust
  • He/she wants to silence alternate ideas and creative thought by “Them”
  • He/she is or feels they are in a position of power and authority over everyone else
  • He/she is creating conflict, not resolving conflict

None of the above are good for the organization, and yet few people in the business world can deny that they have said or had someone say something similar to them.

A ‘Chain of Command’ is a military strategy that assumes people will be sacrificed for the greater good. A chain of command is designed to isolate power in the hands of a very few people who may have to order others to take action that they may not want to take in order to preserve a way of life for their country. Despite the chain of command structure in the military the fact is that in any given battle at least half the General’s plans will fail, and often the plans of the General’s on both sides will fail and the winner of the battle is the army that screwed up least. Time after time it is often the person who was not privy to the chain of command, who ignored the incompetent and/or uninformed orders of those in power, and saved the day despite the chain of command.

Organizations, whether they be for profit or not for profit, must be based on the concept that everyone is important and everyone’s ideas should be considered. The idea that some will be sacrificed (ignored, shown disrespect, demoralized, etc.) for the greater good creates a flaw in the organization that will at best constantly hold the organization back, and at worst be the wound that causes the organization to hemorrhage to death. The reality is that most organizations instinctively

“…most organizations instinctively know this and routinely bypass the chain of command.”

know this and routinely bypass the chain of command. It is only when a weak manager or executive feels threatened that they assert their power and invoke the organizational chart.

Organization charts are great….on paper, but rarely do they adequately function in the real world. The idea that any problem or opportunity needs to flow through a predetermined chain of command assumes that communication within the organization has been directed to the correct people AND that the correct people have retained and assimilated all the required information to make informed decisions. In practice this is rarely true and the result is costly errors in judgement or failure of action by the chain of command. The result is frustration and dissatisfaction that ripple across the organization.

The fatal flaw of the concept of a chain of command is the futility of ‘control’ of an employee. For decades many business schools have preached the need for management to establish controls that set expectations, measured, motivated, and evaluated employees.   The problem is that any method of control inherently creates a degree of dependence on management, and somewhat ironically, often reduces confidence in management. A ‘well-managed’ employee is often (knowingly or unknowingly) discouraged by the controlling manager of exercising creative thought. That causes obstruction to an organization’s ability to react and respond in its environment, which ultimately can be fatal. In addition, efforts to control an employee is demeaning and demoralizing, which ultimately leads to disloyalty, dissatisfaction, and turnover. Management through control is subject to what I call the Uncertainty Principle of Management.

The Kiser Uncertainty Principle of Management states:
The more a manager applies controls to, or attempts to manage an employee the less loyalty** that employee will have to the manager and/or organization.

**(Definition of Loyalty: anonymous dedication and support to a manager, an organization, and goals of both.)

The idea that loyalty is, 1) a dependent factor on management control, and 2) has a negative relationship to management control would seem to be a leap in logic, but in over 30 years of observing, studying, and practicing management I have never seen an exception to this principle. Disloyalty may manifest itself in turnover or even employee theft, OR may be as simple as not considering the best interest of the company while performing his or her job functions. Hidden camera videos of bad employee behavior are often in companies with the tightest management controls.

So is the solution an organization based in anarchy that operates in chaos? Almost.

The first step is to Re-Imagine the role of the manager or executive as a consultant, not a boss. A consultant advises her or his clients, but knows that it will be up to the client to follow or reject the advice.  For a controlling-type manager who believes they are responsible for the success or failure of those in her or his charge, that may be interpreted as surrendering all authority over the employee, but the reality is that by empowering the employee and assuming a consulting role, the manager is giving the best possible opportunity for the employee to succeed. In addition, it frees the manager to evaluate the employee, not on how well they follow orders, but rather on achieved results.

The second step is to design an organization to be responsive. This doesn’t mean the organizational chart should be abolished, but that its role is significantly different. The organizational chart should be a guideline to help people access and channel information and improve decision-making, but never should it be restrictive. The idea of a chain of command is based in power and authority and it serves a few people in positions of authority, but is disrespectful and demoralizing to everyone else in the organization.

Dissatisfiers: Why John Quit

21 Sunday Feb 2010

Posted by Paul Kiser in Club Leadership, Communication, Customer Relations, Customer Service, Employee Retention, Human Resources, Lessons of Life, Management Practices, Membership Retention, Public Relations, Relationships, Rotary, Rotary@105, Social Media Relations, The Tipping Point

≈ 4 Comments

Tags

Attrition, Blogging, Blogs, Club Members, Customer Loyalty, Employee evaluations, Employment, Executive Management, exit interviews, HR, Management Practices, Membership Retention, New Business World, Public Relations, quitting, retention, Rotarians, Rotary, Rotary Club, Value-added, volunteer organizations

by Paul Kiser
USA PDT [Twitter: ] [Facebook] [LinkedIn] Skype: kiserrotary or 775.624.5679]

Paul Kiser

Why Did John Quit?
In my years in management, human resources, and service club involvement I have watched many people leave organizations and periodically someone in the organization starts throwing around the ‘R’ word: Retention. What follows are committee meetings, calls for surveys, and finger-pointing. The search usually turns up discovery of a plausible single cause for the problem based upon limited evidence, followed by a shrug of shoulders because the alledged cause is almost always determined to be a reason that is out of control of the organization.

Finding the real reason for attrition for any organization is elusive because there is almost never just one reason for someone to quit. The decision to quit is typically after the person has accumulated multiple ‘dissatisfiers‘ or negative experiences that finally caused the person to make a change by leaving. Dissatisfiers can be issues about pay, benefits, or other tangible reasons; however, most negative experiences are intangible acts that weaken (or fail to strengthen) a person’s perception of belonging to the organization.

A Dissatisfier may be something small, like a person not getting thanked for his or her contribution to a special project, or something more significant, like a lack of a desired promotion. As each Dissatisfier is added the person gets closer to the decision that the organization is not meeting his or her needs.

While a group or organization may be unaware of their actions that cause a Dissatisfier for an individual, people often consciously use Dissatisfiers to drive away a member or employee from a group because it is a subtle form of discrimination that is difficult to detect and easy to blame the victim as being overly sensitive. We learn this tactic at a young age and often as a byproduct of sibling rivalry when one child torments another by subtlety annoying them until they react violently. In adults, the behavior is rarely as overt, nor does it result in violence, but can be very effective in weeding out diversity in the group.

When the Dissatisfiers are not the result of a conscious effort against a person, but rather the failure to include the person, the result can be the same. Over time the person may ultimately decide to quit for a better opportunity, or, in the case of a volunteer organization, leave for no other opportunity.

The Perfect Environment to Study Dissatisfiers
Volunteer organizations are an ideal environment to study the effect of Dissatisfiers because the issue of compensation and/or benefits (tangible rewards) can be ruled out as factors for attrition. While some may conclude that because there is no tangible rewards for a volunteer, his or her involvement is tenuous all the time; however, often an individual has a deeper commitment to a volunteer organization simply because they are involved for more meaningful reasons. That reason may be as simple as wanting to be a part of an organization that seeks to do good, but for many people who need is often more powerful than monetary gain.

Members of a volunteer organization should feel that the work they perform not only gives them a sense of accomplishment; but also gives them a sense  of worth, belonging (or friendship) and pride. For a member to leave that organization means that the group failed to provide or connect the member to the key rewards of volunteer service. Attrition in a volunteer organization is often blamed on a single external factor (a bad economy) or the person (not in the organization for the right reasons) rather than examine the Dissatisfiers that they might have been able to address that would have retained that member.

To improve retention organizations need to stop looking for the single factor for attrition, and start looking for the list of Dissatisfiers that led to the decision to quit. In volunteer organizations, a member’s involvement is to fill a need of belonging and attrition can only be attributed to internal Dissatisfiers, not external factors.

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Is monitoring your employee’s Facebook page a liability?

15 Monday Feb 2010

Posted by Paul Kiser in Management Practices

≈ 5 Comments

Tags

Duty to Care, Employee privacy, Employment Law, Management Practices, Social Networking

by Paul Kiser

Paul Kiser - CEO of 2020 Enterprise Technologies, inc.

A recent study indicated that 70% of employers surveyed said that they use an applicant’s personal social networking page as a factor in deciding whether to hire or not.  It is no secret that many employers check out their employee’s social networking sites and in some cases base employment decisions on what they find out about their workers, but is the employer increasing their liability by this practice?  A manager or human resource person who goes to a social networking site and looks up an applicant’s (or an employee’s) webpage may believe they are acting in the best interest of the company; however, researching someone’s private life may result in expanding the company’s Duty to Care responsibilities, which could open a new door of accountability if the employee commits a criminal or civil offense that might have been indicated beforehand on his or her social networking page.

Duty to Care versus Big Brother
Every employer has an obligation to abide by the doctrine of ‘Duty to Care’.  While each State has its own standards to define an employer’s Duty to Care, in general terms, it is the responsibility of the employer to make a reasonable attempt to ensure that an employee would not cause harm or injury, and if an employee does cause harm or injury that the employer could not have reasonably foreseen the employee’s potential to act in such a manner.  Some may think that this is limited to an employee’s actions on the job; however, under certain conditions, the employer may be liable for harm or injury caused by acts performed while off-duty.  Because of the Duty to Care responsibility many employers perform criminal background checks, credit checks, and drug testing on their employees to insure that they have made a reasonable effort to maintain a safe environment for their customers, employees, and the general public.  Monitoring an employee’s Facebook, MySpace, LinkedIn, or other social networking page might seem a natural extension of the Duty to Care obligation, but is it a good policy or does it expand the Duty to Care to an unlimited monitoring and assessment of an employee’s potential to cause harm?

A Fictional Example
An employer (Better Widgits, Inc.) checks an applicant’s (Mark’s) current Facebook page and sees nothing unusual and based on the qualifications of the applicant and seeing nothing negative in the criminal background checks, Mark is hired.  Eight months after being hired Mark is fired for poor work performance.  Two months later Mark returns to Better Widgits, Inc. and shoots two people.  Attorney’s for the victims discover that six month’s prior to his employment Mark had written about his admiration of a murderer who went back to his former employer and killed three people.  If the attorney’s for the victims know that Better Widgits, Inc. had a practice of checking an applicant’s Facebook page, isn’t it plausible that they will try to build a case that the employer should have reasonably known that Mark had the potential to be violent based upon his Facebook writings?

In the above example the attorneys may still attempt to make the same case even if the company forbid managers and human resource staff to review applicant and/or employee personal social networking sites.  The difference is that the question of ‘reasonable’ knowledge may be limited if an employer takes the stance that they cannot be held responsible for potential acts of violence based solely on the person’s writings on a social networking page when the employer has no legal responsibility for such an intrusive examination of an applicant’s/employee’s personal life.  However, by voluntarily researching Mark’s Facebook page they may be obligating the company to take action on what they find, or in this case, should have found even if it occurred six months prior to Mark’s hiring.

O Brave New World of Employment
We are still in the early phase of understanding the legal ramifications of how social networking sites will impact employment law and it may be years before standards can be developed that will define the best practices; however, each employer should understand the potential liability of monitoring personal social networking sites.  There is risk even with a decision to not monitor the personal Internet writings of an applicant or employee.  Case studies have shown that a violent act in the workplace is often foretold in the writings of person days, weeks, months, and even years before he or she commits a criminal act, so it will be no surprise if individual States eventually enact legislation to require employer’s to research an employee’s private life, including social networking sites.  However, until it is required by law an employer should consider a policy that defines and limits the company’s responsibilities for researching an applicant’s or employee’s background.  It is suggested that an employer seek the advice of their attorney before they begin monitoring applicant or employee personal social networking sites and understand the potential legal responsibility social network monitoring may create for the organization.

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NOTE:  Paul Kiser is not an attorney and this blog should not be considered to be legal advice.  An attorney should be consulted for all legal issues and opinions regarding proper employment practices and policies.  Paul has over 10 years of Human Resource related experience in HR and management and a Bachelor of Science in Business Administration.

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