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SpaceX’s Implosion

26 Tuesday Mar 2019

Posted by Paul Kiser in Business, Communism, Crisis Management, Ethics, Exploration, Falcon Heavy, Government, Management Practices, Mars, NASA, Public Image, Public Relations, Science, Soviet Russia, Space, SpaceX, The Tipping Point, US Space Program

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Block 5, booster, booster landing system, commercial space, Elon Musk, F9, Falcon 9, Falcon Heavy, manned space program, reusable booster, space business, space exploration, space flight, Space X, SpaceX, Starship

SpaceX on Self Destruct

Elon Musk is the Wizard of Odd desperately telling the public to pay no attention to the SpaceX problems behind the curtain. Admittedly, the bad news at SpaceX is usually buried by Musk’s talent to distract attention by offering some new Tweet that causes his fan club and space mediaites to swoon, but even Musk is challenged by the train wreck in progress. 

SpaceX Starship Down – Image credit: Evelyn Janeidy Arevalo

Image credit: Evelyn Janeidy Arevalo

First, the Good News

SpaceX has successfully launched three rockets this year. The three bright spots of those launches are:

  • the 2 March the Dragon 2 capsule demo (no crew) flight to the International Space Station (ISS) and back
  • the 22 February, third launch of a reusable Falcon 9 (F9) Block 5 booster
  • three successful launches

Successful launches might seem to be a basic expectation but in the case of SpaceX, the lack of a launch failure is great news.

SpaceX Downsizing Nightmare

The most alarming news is that SpaceX has laid off about 10% of its employees. In an article in Business Insider, [21 Jan 2019] Dan Mosher reported the according to a notice required by California law, 93% of those jobs eliminated were front line workers and only 7% were managers or supervisors. This cuts into the core of SpaceX’s ability to put a product into space.

This also means that SpaceX’s effort to develop new technology will be impacted as experienced workers have now left the company taking their knowledge and skills with them.

2019 SpaceX Schedule in Retreat

In 2015, SpaceX had 7 attempted launches with one failure. In 2016, SpaceX had 8 attempted launches with no failures, but one rocket blew up on the pad during a static fire test. In 2017, they had 18 attempted launches and no failures. In 2018, they had 21 attempted launches and no failures. [Source:  Wikipedia – Launches]

This year SpaceX has only had three launches in the first quarter, and only 10 launches scheduled for the remainder of 2019. [Source:  Spaceflight Now 25 Mar 2019] This means that SpaceX will have no more than 13 launches this year which almost a 40% drop in launch attempts from last year. Another source lists 14 [See Wikipedia – Launches above] remaining launch attempts this year; however, SpaceX has some obvious launchpad [Source:  NASA Spaceflight.com 6 Mar 2019 – M. Baylor] and booster reuse conflicts that would make that schedule nearly impossible. 

Regardless, SpaceX 2019 launch schedule will be dramatically smaller than 2018. The reduction is because SpaceX doesn’t have the resources and/or customer orders to maintain or grow its business. Either way, SpaceX is in trouble. 

SpaceX Begging for Contracts?

The layoff notice came three months after it was reported [Source:  Space News 10 Oct 2018 – S. Erwin] that SpaceX was excluded from $2 billion worth of U.S. Air Force heavy-lift rocket contracts that went to three competitors. Within two weeks of that announcement, Eric Ralph of Musk’s fan site, Teslarati, [25 Oct 2018] reported that SpaceX had quickly landed two private satellite launches for the Falcon Heavy, but he didn’t report the value of the contracts.

Musk is known for offering below bargain prices and grand claims to his company’s customers to attract business and this sudden rebound of two heavy-lift private contracts of an undisclosed value had all the trappings of Musk offer-they-couldn’t-refuse. 

This was followed last month in a Forbes [20 Feb 2019] article by Elizabeth Howell, reporting that SpaceX and veteran military contractor United Launch Alliance (ULA) each won a three rocket contract from the Air Force. The ULA contract was for $442 million, but the SpaceX contract was essentially a buy-two-get-one-free contract of $297 million.

SpaceX can’t afford to lose money and still launch rockets. If that is what has happened it is a strategy that will eventually destroy the company from the inside out.

The Falcon Heavy Gap

SpaceX’s spectacular Falcon Heavy debut last February has been followed by a year of silence. This behavior was characteristic of Musk’s tendency to rely more on grandiosity and less on substance in his business ventures. The Falcon Heavy test flight buoyed the company’s public image, but the lack of a follow-up test left the question of whether the first Falcon Heavy was luck or skill.

Next month, SpaceX will be the second launch the Falcon Heavy, but this will be for a paying customer. Caleb Henry, reporting for Via Satellite, [18 Sep 2015] said that SpaceX won the contract for the Arabsat 6A satellite three and a half years ago. According to Spaceflight Now [25 Mar 2019], the launch was originally scheduled for the first half of 2018, then delayed multiple times to the 7 April 2019 date. Since this contract was agreed upon two and a half years before the first Falcon Heavy flew, the customer committed to SpaceX on blind trust. In business, you don’t do blind trust contracts unless you’re getting an exceptional deal.   

Sandra Erwin of Space News [25 Mar 2019] reports that the U.S. Air Force will be closely monitoring the second launch of a Falcon Heavy rocket to evaluate SpaceX’s ability to perform as promised. This indicates that customers are still not sold on the Falcon Heavy. 

Booster Hype

Emre Kelly of Florida Today [5 Aug 2018] wrote that Musk has boasted that the Falcon 9 Block 5 booster will be the ultimate in cost savings. He has said that SpaceX will be able to launch, land, and relaunch it quickly with minimal refurbishment and inspection. He also claims that each Block 5 booster will be reused a minimum of 10 times, and up to 100 with ‘moderate refurbishment.’

However, the reality of the Block 5 boosters seems to suggest they are not as reusable as stated. The next scheduled launch [7 April] will use two new Block 5 boosters and a new Block 5 core booster. After that, the launch currently scheduled for 25 April will use a new Block 5 booster. The subsequent scheduled 16 May launch will be a second-time use of a Block 5 booster first flown earlier this month. The reuse of the Block 5 boosters isn’t evident in the SpaceX schedule.

Three F9 Block boosters seem to be retired (1046, 1047, and 1049) after a handful of launches. One booster (1054) was intentionally destroyed, one booster is planned to be destroyed (1048), and another failed to reland (1050.) The question about cost savings from reuse and minimal refurbishment remain for a private space organization offering bargain prices and laying off workers.

F9 Block 5 Boosters History/Status [Source:  Wikipedia – Boosters]

      • 1046 – Successfully launched and recovered 3 times/not schedule for further service
      • 1047 – Successfully launched and recovered twice/not scheduled for further service
      • 1048 – Successfully launched and recovered 3 times/scheduled for June 2019 launch and destruction
      • 1049 – Successfully launched and recovered twice/not scheduled for further service
      • 1050 – Successfully launched once, failed to land
      • 1051 – Successfully launched and recovered once/planned for relaunch [May 2019]
      • 1052 – Planned for next two Falcon Heavy launches [April, June 2019]
      • 1053 – Planned for next two Falcon Heavy launches [April, June 2019]
      • 1054 – Successfully launched once, no recovery
      • 1055 – Planned as Falcon Heavy core launch [April 2019]
      • 1056 – Planned for launch [April 2019]
      • 1057 – Planned as Falcon Heavy core launch [June 2019]

Too Many Irons, Too Little Fire

SpaceX is a horse with many riders, each pulling in a different direction. Instead of focusing on innovative spacecraft engineering, or heavy-lift rockets, or human-rated capsules, or commercial and military satellites, or deep space exploration, SpaceX tries to have its hand in it all. The result is a chaotic mess of programs that wax and wane in priority to the management of the organization.

It is a rebirth of the Soviet-style space program of secrecy and public image stunts without the financial resources or management style that produces high quality, successful programs. Musk’s volatile leadership [Source:  Reuters 30 Oct 2018 – E. Johnson, J. Roulette] has led to a space organization coming apart at the seams.

Will SpaceX’s Implosion Cost Lives?

Elon Musk seems to follow a path of metaphorically pushing harder on the accelerator when the charge on his high tech lithium batteries are running low. Musk has a reputation of lashing out at employees, demanding long hours, and pushing for strict deadlines. [Source:  CNBC 18 Oct 2018 – R. Umoh] The problem is that Elon Musk doesn’t make the rockets, his workers do. Soviet Russia learned the hard way that high pressure in the space industry adds high risk for those depending on the workers on the ground.

After a two year delay, 2019 is the year that SpaceX is supposed to put humans in space. That is not a task for an organization in distress.

SpaceX’s Magical Block 5 Booster is a No Show

06 Friday Apr 2018

Posted by Paul Kiser in Business, Customer Relations, Customer Service, Ethics, Exploration, Falcon Heavy, Government, Honor, Management Practices, Mars, NASA, Nevada, Public Image, Public Relations, Reno, Science, Space, SpaceX, Technology, The Tipping Point, United States, US History, US Space Program

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Block 5, booster, delays, F9, Falcon 9, first stage, promises, SpaceX

Today is 6 April 2018. That deafening roar that you DIDN’T hear yesterday was the SpaceX Block 5 Falcon 9 rocket. It didn’t launch yesterday. Nor did it launch in February…nor in December. SpaceX plans fall short of reality again. The trademark of Elon Musk’s and his companies are their ability to fail to live up to their claims.

SpaceX One Trick:  Wasting Money to Reland Junk Boosters

Block 5 Falcon 9 – The Grand Promise

Block 5 is the made-up name for SpaceX’s final version of the Falcon 9. It is critical to their hope to be NASA’s go-to company for the manned space program. There is a catch. SpaceX has to fly the Block 5 booster seven times without making any upgrades or changes before NASA will put humans onboard.

There is another catch. SpaceX entire company has been built around one concept: economical space flight. Their method is reusability, and the centerpiece is the reusable booster. Musk has made grand claims that the SpaceX booster will be used ten times. In addition, some people have been suggesting that the booster will only need an inspection and will be able to be reflown in a matter of days.

To date, the maximum any booster has been reused is once (F9 Boosters B1021, B1023, B1025, B1029, B1031, B1032, B1035, B1036, B1038, B1039, B1041.) Of the eleven reflown boosters, six were relanded after the second flight, but then they were ‘retired’ or junked. The rest were ‘expended’ or destroyed. None of these boosters were Block 5 types.

The Snake Oil of Spaceflight

Any cost savings of the reusable booster have been eliminated by the waste of expending, relanding, and recovering junk boosters. The delays of the Block 5 are costing SpaceX money, and the idea that a booster can be landed, inspected, and reflown in days was the boast of NASA with the Space Shuttle. NASA found out the hard way. It is not possible without endangering lives.

The other aspect of this is that only SpaceX knows how much these launches really cost. They are not making the cost per launch available to the public. They could be charging much less than the actual cost to hide the fact that the reusable booster doesn’t actually save money.

Space Customers Are Watching

The first Block 5 flight is now scheduled for 24 April. The first SpaceX crewed flight was scheduled for December. It is improbable, and likely impossible that SpaceX will be able to have seven successful Block 5 flights in time to meet the December deadline.

This delay comes after a five-year delay in the launch of the Falcon Heavy. The first one was a spectacular success, but there are two more scheduled launches of the Falcon Heavy this year. Both have to be on time and successful, or SpaceX will face increasing doubts about its reliability.

SpaceX 2018 Launch Schedule Is PR Gold or PR Nightmare

28 Wednesday Feb 2018

Posted by Paul Kiser in Business, Customer Relations, Customer Service, Exploration, Falcon Heavy, Marketing, Milestone, NASA, Pride, Public Image, Public Relations, Science, Space, SpaceX, Technology, United States, US History, US Space Program

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2018, Block 5, commercial space, fairing, Falcon 9, Falcon Heavy, launch, manned space program, manned spacecraft, NASA, space business, SpaceX, Starman, Tesla Roadster, Zuma

SpaceX is dependent on its reputation of success and reliability. There is no room in SpaceX’s 2018 launch schedule for major failures. The successful launch of the Falcon Heavy with a Tesla Roadster as the payload has repaired the long delays of the program, but in the business of space, you’re only as good as your last mission.

SpaceX’s Starman in Earth orbit

SpaceX’s reputation will be determined by the successful implementation of three critical elements of their program. Failure of any of the three elements and SpaceX could be facing a public relations (PR) nightmare; however, success will prove Elon Musk’s lofty visions for the company might be more than just talk.

SpaceX Must Do No. 1 – Consistency in Payload Delivery

The Falcon 9 program has moved out of the novice phase and into the professional phase. The question remains as to whether or not SpaceX can consistently put payloads into orbit.

Landing the booster after these launches dazzles the public, but has no impact on the effectiveness or cost efficiency of the program. Most of the boosters are the previous Block 3 or 4 versions and will not be reused. There is an issue with the booster landings. How long will paying customers accept SpaceX’s waste of resources on the ‘reusable’ PR parlor trick?

The other issue cropping up is the reliability of the fairing on the nose of the rocket. There are persistent issues with the fairing and while SpaceX absolved themselves of the loss of the super secret Zuma satellite, questions still remain as to the role of the fairing release after launch. 

SpaceX Must Do No. 2 – Prove Falcon Heavy is Reliable

The inaugural launch of the Falcon Heavy was a spectacular success for SpaceX. The PR kudos continue to pour in with every new sighting by astronomers as the alternate human, Starman, drives his Tesla out further in the solar system.

All that could be lost if the next two 2018 scheduled launches of the Falcon Heavy experience problems. Failed launches of the Heavy would erase much of the PR boost of the first launch and call back into question the wisdom of a 27-engine booster. SpaceX has to duplicate the home run first launch at least twice more before customers will feel warm and fuzzy about the Falcon Heavy.

SpaceX Must Do No. 3 – Success of the F9 Block 5 Version 

Block 5 is the final version of the Falcon 9 booster and it goes into service in 2018. It is the booster that will be rated for human spaceflight and much of SpaceX’s future as a commercial space program depends on proving it answers all the concerns of the four previous versions.

NASA is requiring seven successful booster flights of the Block 5 version of Falcon 9 before it will be rated for humans. That means SpaceX has to successfully launch the same version of the booster, without significant redesigns, seven times.

SpaceX has scheduled the maiden and second flight of the Block 5 version for April. It then has to fit five more successful flights between May and November. Once achieved, SpaceX can be approved to send astronauts up on the Block 5 booster in December of this year.

2018 A Year of Glory or Humiliation

Elon Musk has a reputation for promising more than he can deliver. He is a master of overconfidence but now results matter. He knows how to carefully craft a situation to amaze the public.

The Falcon Heavy launch was one of those moments. When they see the video of Starman orbiting Earth in a shiny red Tesla with the top down, people don’t remember that the Falcon Heavy was supposed to be ready in 2013. When they see the first stage of a rocket magically land on the pad, people don’t care that the booster was never going to be reused again.

2018 isn’t going to be a time when showmanship is going to cover up glaring issues. If there are problems meeting this year’s critical goals, people will see the man behind the curtain.

However, if SpaceX manages to achieve these milestones with minimal problems, SpaceX will be the shining star of space exploration.

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