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Category Archives: Mars

SpaceX Public Relations: Secrecy is Modus Operandi

04 Thursday Apr 2019

Posted by Paul Kiser in Business, Communication, Communism, Conservatives, Crisis Management, Customer Relations, Ethics, Exploration, Falcon Heavy, Government, Government Regulation, Management Practices, Mars, NASA, Public Image, Public Relations, Science, Soviet Russia, Space, SpaceX, Technology, United States, US History, US Space Program

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commercial space, Falcon Heavy, manned space program, privatization, Public Image, Public Relations, space business, space exploration, space flight, spaceflight, SpaceX, static fire test

[UPDATE:  Eric Ralph, a writer for Telsalarti, posted an article saying that the Falcon Heavy launch was likely to be delayed and that it was “OK.” Again, Ralph is a knowledgable source but not an official source, so SpaceX is not accountable for the speculation. Source:  Teslarati 4 Apr 2019.]

SpaceX is scheduled to launch the new Block 5 version of the Falcon Heavy on Sunday (7 April) sometime between 6:36 PM and 8:35 PM EDT. We know this from an official source of information that was made available on 22 March. That information was not provided by SpaceX to the directly to the public. SpaceX reported it as required; however, if not for that requirement, the public would have no information on the time or date of the launch. The public is given the silent treatment while SpaceX collects billions in taxpayer dollars.

While a lot of people are distracted by a Raptor in Texas, 27 Merlin 1Ds are hoping to attract your attention in Florida.

KSC goes into Critical Support from 20:30 Local (March 31) to 20:30 Local (April 1), meaning rollout to 39A likely on Sunday and then Static Fire on April 1. pic.twitter.com/nXUtGIiKsJ

— Chris B – NSF (@NASASpaceflight) March 27, 2019


This tweet by Michael Baylor, a managing editor for NASASpaceflight.com and considered a highly knowledgeable source, was wrong. SpaceX has remained silent.

SpaceX Public Relations:  Code of Secrecy

Because SpaceX is a private company, they’re not required to tell the public anything,…and they don’t. This leads to speculation through other sources and that speculation works to their favor. By not making announcements about time or dates, they can’t be held responsible for delays. SpaceX avoids negative publicity by not being accountable to the public. The new reality of public relations in space exploration is that everything is on a need to know basis…and the public doesn’t need to know.

Prep for Falcon Heavy Static Fire Test…in 2018

Falcon Heavy Problems?

This week’s Block 5 Falcon Heavy debut is a prime example of how SpaceX uses secrecy to their advantage. Instead of informing the public, the public relations people at SpaceX are taking a low profile prior to the launch. No announcements, no tweets.

Speculation has been made that the static fire test (a short test-firing of the engines) would occur on Monday (1 April,) Wednesday (3 April,) and now Thursday (4 April.) [Sources:  Teslarati 28 Mar 2019 – E. Ralph, Spaceflight Now 1-3 Apr 2019 – S. Clark] Again, not from official sources, but by knowledgeable sources. This type of teasing drives SpaceX fans into a feeding frenzy of speculation, but SpaceX isn’t accountable for any of the speculation, regardless of how knowledgable the source.

This allows SpaceX to miss a projected date or time for the static fire test because they never said when the test would occur. It is likely that the information in the above tweet by Michael Baylor was accurate and something has happened to cause SpaceX to push back the static fire test, but they don’t have to reveal that to the public. They can keep the public guessing until it becomes obvious that the launch date and time will not be met.

This also allows SpaceX to minimize failure while wildly pronouncing a success. If the launch is a success, SpaceX will make public announcements with video of every positive aspect of the launch. If the Falcon Heavy launch fails SpaceX will likely cut video feeds to the public and wait several hours to form a carefully crafted explanation that will suggest the failure was an expected risk of a rocket launch. Then they will go silent.

This is what SpaceX did on the first Falcon Heavy (Block 4) launch when the booster core failed to land on the drone ship. The video feed was cut when the booster crashed near the ship and damaged the engines. SpaceX then didn’t confirm or deny what happened until several hours later, even though they had a continuous video of the event. [Source:  The Verge 6 Feb 2018 – L. Grush]

Why Should the Public Know?

Roughly half of SpaceX’s revenue has come from the taxpayers pocket. According to Sam Dunkovich, $5.5 billion of SpaceX $12 billion in launch contracts are from NASA or the U.S. military [Source:  RealClear Policy 2 Feb 2018.] SpaceX wouldn’t be in the space industry if it were not for the financial revenue it gains from the U.S. taxpayer. The first launch of a Block 5 Falcon Heavy is a significant milestone of how our money is being spent by this private company.

Space exploration has been a public concern since Soviet Russia launched Sputnik on 4 October 1957. The conservatives desire to privatize space exploration is at best an experiment and certainly is a one-sided political agenda. By withholding information from the taxpayers, the effectiveness of that political agenda cannot be fairly determined.

Secrecy in public relations is a Soviet model and not acceptable in the United States. Withholding information from the public to hide the true situation is still a lie. This is why private business is incapable of overseeing themselves and should be required to inform the public of their true activities and problems.  

Musk New Plan: Space Bridge to Mars

01 Monday Apr 2019

Posted by Paul Kiser in April Fools Day, Business, Donald Trump, Exploration, Government, Mars, NASA, Space, SpaceX, Technology, US Space Program

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April Fool's Day, April Fools, Donald Trump, Elon Musk, Mars, Sarah Huckabee Sanders, Space, space bridge, space business, SpaceX

[1 April 2019 – Hawthorne, California] Forget rockets, Elon Musk announced a major change in his goal to colonize Mars: Build a space bridge with a 3D printer. Musk latest Tweet indicates he’s serious with a prototype by the end of this Summer.

Space Bridge Starts Twitter Storm

Reaction on Twitter was quick and enthusiastic.

But there were a few who had doubts:

But SpaceX fans quickly shot down the naysayers:

Another SpaceX fan quickly put up a professional artist’s rendering of what the space bridge and 3D printer might look like:

NASA All For Space Bridge

Coming out from an outdoor meeting with President Donald Trump at the Mar-a-Largo Club, NASA Administrator Jim Bridenstine said,

This is exactly why we need business thinkers and wealthy people running NASA! This is the type of out-of-the-box thinking that scientists and engineers would reject before we’ve had a few billion tax dollars spent by private companies to try and make it work.

NASA Administrator Jim Bridenstine

Bridenstine also indicated that Trump would declare a national emergency to get the funding for the space bridge. Press Secretary Sarah Sanders allegedly mumbled in the women’s bathroom at Mar-a-Largo Club that someone might, someday, issue a press briefing regarding the Space Bridge, maybe.

The online space news site, Space.com immediately posted an article praising Musk for his vision and wisdom. Space.com Senior Editor Ima Dunsel said, “We have no evidence of superior beings, but with Elon Musk, who needs them?” Other online space news sites voiced similar praises for Musk’s idea. 

It is as yet unclear as to what material would be used for the bridge, but as one SpaceX fan put it, “There is no doubt that SpaceX will get this done.” Another tweet suggested that other space corporations should, “…just die now and get it over with..,” as SpaceX has trumped them all.

Is Space.com a Soviet-Style News Agency for SpaceX

29 Friday Mar 2019

Posted by Paul Kiser in Business, Communication, Communism, Customer Relations, Customer Service, Ethics, Exploration, Falcon Heavy, Human Resources, Information Technology, Internet, jobs, Journalism, labor, Management Practices, Marketing, Mars, NASA, Public Image, Public Relations, Science, Science Fiction, Social Interactive Media (SIM), Social Media Relations, Soviet Russia, Space, SpaceX, Technology, United States, US Space Program

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commercial space, Dragon 2, Dragon Capsule, Elon Musk, Falcon 9, Falcon Heavy, International Space Station, journalism, journalism standards, journalistic ethics, manned space program, manned spacecraft, Soviet space program, space exploration, space flight, Space.com

Space.com is in love. They are head-over-heels in love with SpaceX. Reading the articles posted by Space.com writers one might think that SpaceX has already landed on Mars, colonized the Moon, and cured the common cold. It’s not that Space.com writers present false information about SpaceX, it’s just that they tend to overlook…well, almost everything negative.

This style of almost compulsory cheerleading of SpaceX by an alleged news source is reminiscent of the type of reporting from the Soviet days of TASS (Telegrafnoye agentstvo Sovetskogo Soyuza,) Russia’s official news source. From 1925 to 1992, Soviet intelligence agencies often used TASS to put out positive news and disinformation, including crafted stories praising the Soviet space program. For decades, TASS was the mouthpiece for the Soviet government reminding Soviet citizens that the Soviet government was always correct even when they were wrong.

A Fake Starship Prototype?

Space.com demonstrates the Soviet-like reporting in one of its latest articles on SpaceX. Writer Lee Cavendish published an article [Space.com 29 Mar 2019] that gushed about SpaceX’s Starship Hopper. He began his piece as follows:

SpaceX continues to amaze in popularizing space exploration. Not only is it doing fantastic work in reaching and exploring space…

Lee Cavendish for Space.com

For his article, he used this artist’s rendering of the Starship…

Artists rendering of SpaceX’s Starship used by Space.com

However, this is what the actual craft looked like at the test site in January before the top blew off in the wind…

…and this is what it looked like after it fall down, go boom….

…and finally, this is what it looked like for this week’s tests:

A test of a Starship, or a silo with legs?

It’s understandable why the artist’s rendering was used and not images of the real thing. SpaceX didn’t even bother to put the top half of the Starship back on for the test.

Not an expert, but doesn’t that seem to be a wimpy propulsion system?

Close-ups of the bottom of the Starship would indicate that almost no effort was put into making this ‘prototype’ anything but a show for the public. From top to bottom this doesn’t look like anything that can get off the ground, which is may be why Space.com used an artist’s rendering.

Is Space.com Ignoring the Problems?

SpaceX has glaring problems and yet, Space.com has nothing but praise for the company. This week I wrote two articles detailing their problems (SpaceX’s Implosion and SpaceX 2019 Launch Schedule Realities] and yet, space-focused media outlets like Space.com seem to have a blind eye regarding the issues that seem to be obvious.

Among the issues that seem to be ignored are:

  • Hidden costs of relanding the boosters (30% fuel reserved for relanding reducing lift capacity, cost of boosters built for reentry and landing, cost of maintaining an ocean landing pad, costs of launch delays because of weather conditions at the ocean landing pad, cost of transportation of reused booster, costs of refurbishment of a booster, etc.)
  • Reduction of 10% of their workers when they should be expanding
  • Failure to test a Block 5 version of the Falcon Heavy before launching for a paying customer
  • A lack of progress on Dragon 2 and Falcon Heavy testing for most of 2018
  • Drastic reduction in 2019 launch schedule
  • Significantly underpricing the cost of a mission while apparently in a financial crisis
  • A silly prototype test of the SpaceX Starship
  • Overhyping an unmanned test of the Dragon 2 crew capsule that was essentially a mimic of a cargo delivery to the International Space Station (ISS)

Space.com:  SpaceX’s Public Relations Team

Instead, Space.com publishes an unending series of articles that 1) sing praises of SpaceX, 2) seem to be expanded versions of a SpaceX public service announcement, and/or 3) are based on an Elon Musk Tweet. At times the articles cover the same topic as reported by another Space.com writer or sometimes the same writer will cover the same topic, only days apart.

Below is a list of articles that Space.com has published regarding SpaceX in the last 35 days:

  1. Meet SpaceX’s Starship Hopper [Space.com 29 Mar 2019 – Lee Cavendish]
  2. SpaceX’s Hexagon Tiles for Starship Heat Shield Pass Fiery Test [Space.com 22 Mar 2019 – Tariq Malik]
  3. You Can Watch SpaceX’s Starship Hopper Tests Live Via a South Texas Surf School [Space.com 22 Mar 2019 – Sarah Lewin]
  4. SpaceX Preparing to Begin Starship Hopper Tests [Space.com 18 Mar 2019 – Jeff Foust]
  5. SpaceX’s Falcon Heavy Megarocket to Fly 1st Commercial Mission in April: Report [Space.com 18 Mar 2019 – Mike Wall]
  6. SpaceX’s Crew Dragon Demo-1 Test Flight in Pictures [Space.com 8 Mar 2019 – Hanneke Weitering]
  7. SpaceX’s Crew Dragon Looks Just Like a Toasted Marshmallow After Fiery Re-Entry [Space.com 8 Mar 2019 – Tariq Malik]
  8. SpaceX Crew Dragon Splashes Down in Atlantic to Cap Historic Test Flight [Space.com 8 Mar 2019 – Mike Wall]
  9. SpaceX’s Crew Dragon Success Heralds ‘New Era’ in Spaceflight [Space.com 8 Mar 2019 – Mike Wall]
  10. SpaceX’s Crew Dragon Left Its ‘Little Earth’ Behind on Space Station [Space.com 8 Mar 2019 – Hanneke Weitering]
  11. SpaceX Crew Dragon Re-Entry May Be Visible Over Some of Eastern US [Space.com 7 Mar 2019 – Joe Rao]
  12. Astronauts Pack Up SpaceX’s Crew Dragon for Return to Earth [Space.com 7 Mar 2019 – Meghan Bartels]
  13. SpaceX’s Crew Dragon Homecoming Friday May Be Toughest Part of Its Mission [Space.com 6 Mar 2019 – Mike Wall]
  14. VP Mike Pence Hails SpaceX Crew Dragon Success at Space Station [Space.com 6 Mar 2019 – Mike Wall]
  15. ‘Little Earth’ on SpaceX Crew Dragon Gives Boost to Celestial Buddies [Space.com 4 Mar 2019 – Robert Z. Pearlman]
  16. New ‘Celestial Buddies’ Earth Plush Is Even Cooler than SpaceX’s ‘Zero-G Indicator’ [Space.com 4 Mar 2019 – Kasandra Brabaw]
  17. SpaceX’s Crew Dragon Docks at Space Station for First Time [Space.com 3 Mar 2019 – Mike Wall]
  18. Trump Hails SpaceX Crew Dragon Launch, Says NASA’s ‘Rocking Again’ [Space.com 3 Mar 2019 – Tariq Malik]
  19. SpaceX Adds Adorable ‘Zero-G Indicator’ Inside the Crew Dragon [Space.com 2 Mar 2019 – Hanneke Weitering]
  20. Elon Musk Was Emotionally Wrecked by SpaceX’s 1st Crew Dragon Launch Success — But In A Good Way [Space.com 2 Mar 2019 – Tariq Malik]
  21. SpaceX Crew Dragon Launch Heralds ‘New Era in Spaceflight,’ NASA Chief Says [Space.com 2 Mar 2019 – Mike Wall]
  22. With SpaceX and Boeing, Commercial Crew Launches Will Boost Space Station Science [Space.com 1 Mar 2019 – Meghan Bartels]
  23. It’s Just About ‘Go’ Time for SpaceX’s 1st Crew Dragon Spaceship [Space.com 28 Feb 2019 – Tariq Malik]
  24. SpaceX Is Launching a Spacesuit-Clad Dummy on 1st Crew Dragon [Space.com 27 Feb 2019 – Mike Wall]
  25. NASA, SpaceX ‘Go’ for 1st Crew Dragon Test Flight on March 2 [Space.com 23 Feb 2019 – Mike Wall]

Why?

The question is why? Why do Space.com writers seem like they are part of a Soviet-style news agency? One reason is that perhaps they are just fans of SpaceX and Space.com has become a SpaceX fansite. Another possibility is that their access to information regarding SpaceX is conditional on cooperation with the company. It may be as simple as an article that is critical of SpaceX will result in he or she being blacklisted. Maybe the writers are enamored with and afraid of SpaceX at the same time.

Regardless, it would seem that Space.com is not a reliable source of unbiased information. In 2003, Space.com won an award from the Online Journalism Association for coverage of the Space Shuttle Columbia disaster. That was over 15 years ago. Maybe they haven’t won another award because they actually have to do journalism to be considered.

SpaceX’s Implosion

26 Tuesday Mar 2019

Posted by Paul Kiser in Business, Communism, Crisis Management, Ethics, Exploration, Falcon Heavy, Government, Management Practices, Mars, NASA, Public Image, Public Relations, Science, Soviet Russia, Space, SpaceX, The Tipping Point, US Space Program

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Block 5, booster, booster landing system, commercial space, Elon Musk, F9, Falcon 9, Falcon Heavy, manned space program, reusable booster, space business, space exploration, space flight, Space X, SpaceX, Starship

SpaceX on Self Destruct

Elon Musk is the Wizard of Odd desperately telling the public to pay no attention to the SpaceX problems behind the curtain. Admittedly, the bad news at SpaceX is usually buried by Musk’s talent to distract attention by offering some new Tweet that causes his fan club and space mediaites to swoon, but even Musk is challenged by the train wreck in progress. 

SpaceX Starship Down – Image credit: Evelyn Janeidy Arevalo

Image credit: Evelyn Janeidy Arevalo

First, the Good News

SpaceX has successfully launched three rockets this year. The three bright spots of those launches are:

  • the 2 March the Dragon 2 capsule demo (no crew) flight to the International Space Station (ISS) and back
  • the 22 February, third launch of a reusable Falcon 9 (F9) Block 5 booster
  • three successful launches

Successful launches might seem to be a basic expectation but in the case of SpaceX, the lack of a launch failure is great news.

SpaceX Downsizing Nightmare

The most alarming news is that SpaceX has laid off about 10% of its employees. In an article in Business Insider, [21 Jan 2019] Dan Mosher reported the according to a notice required by California law, 93% of those jobs eliminated were front line workers and only 7% were managers or supervisors. This cuts into the core of SpaceX’s ability to put a product into space.

This also means that SpaceX’s effort to develop new technology will be impacted as experienced workers have now left the company taking their knowledge and skills with them.

2019 SpaceX Schedule in Retreat

In 2015, SpaceX had 7 attempted launches with one failure. In 2016, SpaceX had 8 attempted launches with no failures, but one rocket blew up on the pad during a static fire test. In 2017, they had 18 attempted launches and no failures. In 2018, they had 21 attempted launches and no failures. [Source:  Wikipedia – Launches]

This year SpaceX has only had three launches in the first quarter, and only 10 launches scheduled for the remainder of 2019. [Source:  Spaceflight Now 25 Mar 2019] This means that SpaceX will have no more than 13 launches this year which almost a 40% drop in launch attempts from last year. Another source lists 14 [See Wikipedia – Launches above] remaining launch attempts this year; however, SpaceX has some obvious launchpad [Source:  NASA Spaceflight.com 6 Mar 2019 – M. Baylor] and booster reuse conflicts that would make that schedule nearly impossible. 

Regardless, SpaceX 2019 launch schedule will be dramatically smaller than 2018. The reduction is because SpaceX doesn’t have the resources and/or customer orders to maintain or grow its business. Either way, SpaceX is in trouble. 

SpaceX Begging for Contracts?

The layoff notice came three months after it was reported [Source:  Space News 10 Oct 2018 – S. Erwin] that SpaceX was excluded from $2 billion worth of U.S. Air Force heavy-lift rocket contracts that went to three competitors. Within two weeks of that announcement, Eric Ralph of Musk’s fan site, Teslarati, [25 Oct 2018] reported that SpaceX had quickly landed two private satellite launches for the Falcon Heavy, but he didn’t report the value of the contracts.

Musk is known for offering below bargain prices and grand claims to his company’s customers to attract business and this sudden rebound of two heavy-lift private contracts of an undisclosed value had all the trappings of Musk offer-they-couldn’t-refuse. 

This was followed last month in a Forbes [20 Feb 2019] article by Elizabeth Howell, reporting that SpaceX and veteran military contractor United Launch Alliance (ULA) each won a three rocket contract from the Air Force. The ULA contract was for $442 million, but the SpaceX contract was essentially a buy-two-get-one-free contract of $297 million.

SpaceX can’t afford to lose money and still launch rockets. If that is what has happened it is a strategy that will eventually destroy the company from the inside out.

The Falcon Heavy Gap

SpaceX’s spectacular Falcon Heavy debut last February has been followed by a year of silence. This behavior was characteristic of Musk’s tendency to rely more on grandiosity and less on substance in his business ventures. The Falcon Heavy test flight buoyed the company’s public image, but the lack of a follow-up test left the question of whether the first Falcon Heavy was luck or skill.

Next month, SpaceX will be the second launch the Falcon Heavy, but this will be for a paying customer. Caleb Henry, reporting for Via Satellite, [18 Sep 2015] said that SpaceX won the contract for the Arabsat 6A satellite three and a half years ago. According to Spaceflight Now [25 Mar 2019], the launch was originally scheduled for the first half of 2018, then delayed multiple times to the 7 April 2019 date. Since this contract was agreed upon two and a half years before the first Falcon Heavy flew, the customer committed to SpaceX on blind trust. In business, you don’t do blind trust contracts unless you’re getting an exceptional deal.   

Sandra Erwin of Space News [25 Mar 2019] reports that the U.S. Air Force will be closely monitoring the second launch of a Falcon Heavy rocket to evaluate SpaceX’s ability to perform as promised. This indicates that customers are still not sold on the Falcon Heavy. 

Booster Hype

Emre Kelly of Florida Today [5 Aug 2018] wrote that Musk has boasted that the Falcon 9 Block 5 booster will be the ultimate in cost savings. He has said that SpaceX will be able to launch, land, and relaunch it quickly with minimal refurbishment and inspection. He also claims that each Block 5 booster will be reused a minimum of 10 times, and up to 100 with ‘moderate refurbishment.’

However, the reality of the Block 5 boosters seems to suggest they are not as reusable as stated. The next scheduled launch [7 April] will use two new Block 5 boosters and a new Block 5 core booster. After that, the launch currently scheduled for 25 April will use a new Block 5 booster. The subsequent scheduled 16 May launch will be a second-time use of a Block 5 booster first flown earlier this month. The reuse of the Block 5 boosters isn’t evident in the SpaceX schedule.

Three F9 Block boosters seem to be retired (1046, 1047, and 1049) after a handful of launches. One booster (1054) was intentionally destroyed, one booster is planned to be destroyed (1048), and another failed to reland (1050.) The question about cost savings from reuse and minimal refurbishment remain for a private space organization offering bargain prices and laying off workers.

F9 Block 5 Boosters History/Status [Source:  Wikipedia – Boosters]

      • 1046 – Successfully launched and recovered 3 times/not schedule for further service
      • 1047 – Successfully launched and recovered twice/not scheduled for further service
      • 1048 – Successfully launched and recovered 3 times/scheduled for June 2019 launch and destruction
      • 1049 – Successfully launched and recovered twice/not scheduled for further service
      • 1050 – Successfully launched once, failed to land
      • 1051 – Successfully launched and recovered once/planned for relaunch [May 2019]
      • 1052 – Planned for next two Falcon Heavy launches [April, June 2019]
      • 1053 – Planned for next two Falcon Heavy launches [April, June 2019]
      • 1054 – Successfully launched once, no recovery
      • 1055 – Planned as Falcon Heavy core launch [April 2019]
      • 1056 – Planned for launch [April 2019]
      • 1057 – Planned as Falcon Heavy core launch [June 2019]

Too Many Irons, Too Little Fire

SpaceX is a horse with many riders, each pulling in a different direction. Instead of focusing on innovative spacecraft engineering, or heavy-lift rockets, or human-rated capsules, or commercial and military satellites, or deep space exploration, SpaceX tries to have its hand in it all. The result is a chaotic mess of programs that wax and wane in priority to the management of the organization.

It is a rebirth of the Soviet-style space program of secrecy and public image stunts without the financial resources or management style that produces high quality, successful programs. Musk’s volatile leadership [Source:  Reuters 30 Oct 2018 – E. Johnson, J. Roulette] has led to a space organization coming apart at the seams.

Will SpaceX’s Implosion Cost Lives?

Elon Musk seems to follow a path of metaphorically pushing harder on the accelerator when the charge on his high tech lithium batteries are running low. Musk has a reputation of lashing out at employees, demanding long hours, and pushing for strict deadlines. [Source:  CNBC 18 Oct 2018 – R. Umoh] The problem is that Elon Musk doesn’t make the rockets, his workers do. Soviet Russia learned the hard way that high pressure in the space industry adds high risk for those depending on the workers on the ground.

After a two year delay, 2019 is the year that SpaceX is supposed to put humans in space. That is not a task for an organization in distress.

SpaceX 2018 Report Card: C+

31 Monday Dec 2018

Posted by Paul Kiser in Business, Ethics, Exploration, Falcon Heavy, Government, Mars, NASA, Public Image, Public Relations, Space, SpaceX, The Tipping Point, United States, US Space Program

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commercial space, Dragon Capsule, Falcon 9, Falcon Heavy, manned space program, Northrop Grumman, reliability, reusability, space exploration, space flight, space travel, spaceflight, SpaceX, Zuma

Last February I wrote that SpaceX had three “must do” things in 2018 to prove that all the self-promotion and bragging is justified. It’s time to look back and see how SpaceX did in achieving these critical milestones.

SpaceX Roadster in Space: A symbol of a company going nowhere fast

No. 1 – Consistency in SpaceX Payload Delivery:  B

SpaceX had 21 launches this year. All of them successful, meaning they didn’t blow up in the first few minutes. This was three more launches than the previous year. One of the launches was the test flight for the Falcon Heavy rocket, but the rest were largely for SpaceX customers.

There was only one payload that did not make it into orbit. The Zuma military satellite was shrouded in secrecy, which means no one had to take the blame or acknowledge the payload failure. A report indicates that SpaceX was not to blame, but there are discrepancies in the live reporting by the SpaceX Launch Announcer that indicate a failure of the SpaceX fairings to deploy on time.

That gives SpaceX a 95% success rate, which would seem to be great, but with billions of dollars invested in payloads, one failure is too many. SpaceX gets a B.

No. 2 – Prove Falcon Heavy is Reliable:  D+

SpaceX had a major publicity win with the first launch of Falcon Heavy rocket last February. The stunt of launching a Tesla Roadster was a stroke of public relations brilliance that overshadowed the fact that no additional Falcon Heavy launches followed the single success.

The next Falcon Heavy launch is scheduled for March of 2019. If all goes well, SpaceX will be one step closer to proving reliability, but SpaceX has not made its case to the people who can afford to pay SpaceX to launch their satellites.

Another Falcon Heavy rocket is scheduled to be launched in April, but those are the only two Falcon Heavy launches scheduled in 2019. The fact that the National Reconnaissance Office (NRO) announced in late October that it awarded a Heavy Lift contract to SpaceX’s competitor, United Launch Alliance (ULA) indicates that SpaceX is not considered reliable and/or as economical in the heavy launch market.

If SpaceX has any issues with either of the 2019 Falcon Heavy launches, it may have to end its Falcon Heavy program for a lack of customers. SpaceX gets a D+.

No. 3 – Success of the F9 Block 5 Version:   C+

There are two primary missions of the Block 5 booster. First, it has to be proven to be safe for human flight. Second, the Block 5 booster is supposed to be the savior of space travel because of reusability and reliability. It is supposed to have a quick turnaround from launch to re-launch and it is touted as a booster that can easily be used ten times or more.

In 2018, SpaceX put up six Block 5 boosters in ten launches. One Block 5 booster has been used three times and two boosters have been used twice. Of the three Block 5 boosters that have been reused, the average turnaround time from launch to re-launch is 99 days.

SpaceX had to delay the December 2018 crewed mission back to June 2019. That means they failed to prove human rating in 2018.

The reusability and reliability of the Block 5 booster are also still in question. They have to be given credit for the ten successful launches, and the turnaround time is better than the Block 4 booster turnaround time (Average 177 days.)

Still, there is not enough information to determine if the Block 5 will achieve its primary goals. SpaceX gets a C+.

SpaceX gets an A+ in generating excitement and a polished public image that invites public support; however, the public image is not what counts in the commercial space business. SpaceX is practically giving away space on some of its rockets to stay in the public spotlight with its launches. The reality is that SpaceX maintained its ability to stay in business one more year, but that was not what it needed to do. Overall grade:  C+

SpaceX’s Magical Block 5 Booster is a No Show

06 Friday Apr 2018

Posted by Paul Kiser in Business, Customer Relations, Customer Service, Ethics, Exploration, Falcon Heavy, Government, Honor, Management Practices, Mars, NASA, Nevada, Public Image, Public Relations, Reno, Science, Space, SpaceX, Technology, The Tipping Point, United States, US History, US Space Program

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Block 5, booster, delays, F9, Falcon 9, first stage, promises, SpaceX

Today is 6 April 2018. That deafening roar that you DIDN’T hear yesterday was the SpaceX Block 5 Falcon 9 rocket. It didn’t launch yesterday. Nor did it launch in February…nor in December. SpaceX plans fall short of reality again. The trademark of Elon Musk’s and his companies are their ability to fail to live up to their claims.

SpaceX One Trick:  Wasting Money to Reland Junk Boosters

Block 5 Falcon 9 – The Grand Promise

Block 5 is the made-up name for SpaceX’s final version of the Falcon 9. It is critical to their hope to be NASA’s go-to company for the manned space program. There is a catch. SpaceX has to fly the Block 5 booster seven times without making any upgrades or changes before NASA will put humans onboard.

There is another catch. SpaceX entire company has been built around one concept: economical space flight. Their method is reusability, and the centerpiece is the reusable booster. Musk has made grand claims that the SpaceX booster will be used ten times. In addition, some people have been suggesting that the booster will only need an inspection and will be able to be reflown in a matter of days.

To date, the maximum any booster has been reused is once (F9 Boosters B1021, B1023, B1025, B1029, B1031, B1032, B1035, B1036, B1038, B1039, B1041.) Of the eleven reflown boosters, six were relanded after the second flight, but then they were ‘retired’ or junked. The rest were ‘expended’ or destroyed. None of these boosters were Block 5 types.

The Snake Oil of Spaceflight

Any cost savings of the reusable booster have been eliminated by the waste of expending, relanding, and recovering junk boosters. The delays of the Block 5 are costing SpaceX money, and the idea that a booster can be landed, inspected, and reflown in days was the boast of NASA with the Space Shuttle. NASA found out the hard way. It is not possible without endangering lives.

The other aspect of this is that only SpaceX knows how much these launches really cost. They are not making the cost per launch available to the public. They could be charging much less than the actual cost to hide the fact that the reusable booster doesn’t actually save money.

Space Customers Are Watching

The first Block 5 flight is now scheduled for 24 April. The first SpaceX crewed flight was scheduled for December. It is improbable, and likely impossible that SpaceX will be able to have seven successful Block 5 flights in time to meet the December deadline.

This delay comes after a five-year delay in the launch of the Falcon Heavy. The first one was a spectacular success, but there are two more scheduled launches of the Falcon Heavy this year. Both have to be on time and successful, or SpaceX will face increasing doubts about its reliability.

Our Roving Intelligent Life On Mars

31 Saturday Mar 2018

Posted by Paul Kiser in All Rights Reserved, Astronomy, China, Communism, Exploration, Government, History, Life, Mars, NASA, Photography, Pride, Science, Soviet Russia, Space, Technology, United States, US History, US Space Program, Vladimir Putin

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China, Curiosity, ESA, intelligent life, Joint Propulsion Laboratory, JPL, life, Mars, NASA, Pathfinder, Rovers, roving, Russia, Russia Space Program, Sojourner, Soviet Russia

For over 2000 Mars-days* the Curiosity Rover has been strolling across the landscape of Mars. The Mission is known as the Mars Science Laboratory and the star is Curiousity. Google defines intelligence as, “the ability to acquire and apply knowledge and skills.” Under that definition, Curiosity and its predessors certainly qualify as intelligent life on another planet.

[*Mars-day or sols = 24 hours + 37 minutes of Earth time]

Mars = Soviet Humiliation

To date, humans have attempted to send 55¹ missions to Mars and over half of them have failed. Soviet Russia tried to launch 20 missions and none of them were a complete success. Two misssion were mostly successful, and three of them were mostly failures. The other 15 missions were complete failures.

Russia seemed to give up sending missions to Mars after 1988. Since the fall of Communism, Russia has attempted two probes, both failed. Russia’s only successful probe to the Red planet is a joint orbiter mission with the European Space Agency (ESA) that is still in operation.

In comparison to Russia’s single success out of 23 attempts, India has sent one mission to Mars and the orbiter is now on an extended mission.

[¹NOTE:  An orbiter/lander mission is counted as two separate missions.]

What We Know About Mars, Thank NASA/JPL

NASA and its partners like the Joint Propulsion Lab (JPL) have been responsible for putting intelligent life on Mars. Five out of the current eight operational missions are NASA/JPL missions. The Mars Odyssey mission was launched 17 years ago (April 2001) and is expected to be operational until 2025.

The United States is the only country to successfully have a rover on Mars and it has a perfect record in four attempts (Sojourner, Spirit, Opportunity, and Curiosity.) The Opportunity rover was launched in 2003 and is still operational.

Curiosity takes a selfie on Mars

Curiouser and Couriouser

The Couriosity rover was on a two-year mission after its successful 2012 landing. It is now on an extended mission without an end date. It continues to explore and offer new insights; however, it is a mission that has almost been too successful. As it continues to wander around Gale crater, one has to wonder how much more can our rover-on-the-ground learn in one location?

As it rolls beyond 2000 sols will its constant poking, prodding, and picture-taking result in more knowledge, or bias our understanding based on the massive data from one region? Perhaps we will find out in 2020. Three new rovers are scheduled for launch that year. The United States will send Mars 2020, ESA will send ExoMars 2020, and the yet to be named 2020 Chinese Mars Mission will also be sent.

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