Tag Archives: Zuma

SpaceX 2018 Launch Schedule Is PR Gold or PR Nightmare

28 Wednesday Feb 2018

Posted by in Business, Customer Relations, Customer Service, Exploration, Falcon Heavy, Marketing, Milestone, NASA, Pride, Public Image, Public Relations, Science, Space, SpaceX, Technology, United States, US History, US Space Program

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SpaceX is dependent on its reputation of success and reliability. There is no room in SpaceX’s 2018 launch schedule for major failures. The successful launch of the Falcon Heavy with a Tesla Roadster as the payload has repaired the long delays of the program, but in the business of space, you’re only as good as your last mission.

SpaceX’s Starman in Earth orbit

SpaceX’s reputation will be determined by the successful implementation of three critical elements of their program. Failure of any of the three elements and SpaceX could be facing a public relations (PR) nightmare; however, success will prove Elon Musk’s lofty visions for the company might be more than just talk.

SpaceX Must Do No. 1 – Consistency in Payload Delivery

The Falcon 9 program has moved out of the novice phase and into the professional phase. The question remains as to whether or not SpaceX can consistently put payloads into orbit.

Landing the booster after these launches dazzles the public, but has no impact on the effectiveness or cost efficiency of the program. Most of the boosters are the previous Block 3 or 4 versions and will not be reused. There is an issue with the booster landings. How long will paying customers accept SpaceX’s waste of resources on the ‘reusable’ PR parlor trick?

The other issue cropping up is the reliability of the fairing on the nose of the rocket. There are persistent issues with the fairing and while SpaceX absolved themselves of the loss of the super secret Zuma satellite, questions still remain as to the role of the fairing release after launch. 

SpaceX Must Do No. 2 – Prove Falcon Heavy is Reliable

The inaugural launch of the Falcon Heavy was a spectacular success for SpaceX. The PR kudos continue to pour in with every new sighting by astronomers as the alternate human, Starman, drives his Tesla out further in the solar system.

All that could be lost if the next two 2018 scheduled launches of the Falcon Heavy experience problems. Failed launches of the Heavy would erase much of the PR boost of the first launch and call back into question the wisdom of a 27-engine booster. SpaceX has to duplicate the home run first launch at least twice more before customers will feel warm and fuzzy about the Falcon Heavy.

SpaceX Must Do No. 3 – Success of the F9 Block 5 Version 

Block 5 is the final version of the Falcon 9 booster and it goes into service in 2018. It is the booster that will be rated for human spaceflight and much of SpaceX’s future as a commercial space program depends on proving it answers all the concerns of the four previous versions.

NASA is requiring seven successful booster flights of the Block 5 version of Falcon 9 before it will be rated for humans. That means SpaceX has to successfully launch the same version of the booster, without significant redesigns, seven times.

SpaceX has scheduled the maiden and second flight of the Block 5 version for April. It then has to fit five more successful flights between May and November. Once achieved, SpaceX can be approved to send astronauts up on the Block 5 booster in December of this year.

2018 A Year of Glory or Humiliation

Elon Musk has a reputation for promising more than he can deliver. He is a master of overconfidence but now results matter. He knows how to carefully craft a situation to amaze the public.

The Falcon Heavy launch was one of those moments. When they see the video of Starman orbiting Earth in a shiny red Tesla with the top down, people don’t remember that the Falcon Heavy was supposed to be ready in 2013. When they see the first stage of a rocket magically land on the pad, people don’t care that the booster was never going to be reused again.

2018 isn’t going to be a time when showmanship is going to cover up glaring issues. If there are problems meeting this year’s critical goals, people will see the man behind the curtain.

However, if SpaceX manages to achieve these milestones with minimal problems, SpaceX will be the shining star of space exploration.

Zuma Mystery: It’s Classified and Invisible…Apparently

01 Thursday Feb 2018

Posted by in Business, Communication, Crisis Management, Customer Relations, Ethics, Government, History, Honor, Management Practices, NASA, Pride, Public Image, Public Relations, Relationships, Science, Space, SpaceX, Technology, United States, US History, US Space Program

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On 8 January 2018 the top-secret USA-280 satellite, as known as Zuma, went up, but a funny thing happened on the way to orbit. It was launched to the northeast at a vector of approximately 51° off the equator. A rough course estimate would have taken Zuma south of Great Britain, across Europe (possibly over France, Italy, and Greece,) over Saudia Arabia, and to the Indian Ocean west and/or south of India. According to one unnamed source, that is where the flight of USA-280 ended.

Zuma went down in the Indian Ocean?

Possible approximate flight path of Zuma

Elon We Have a Problem

The first hint that something was wrong is when Brian Mahlstedt, the launch narrator for SpaceX, paused for 90 seconds after announcing that the fairing (the cover around the satellite) would deploy “…any second..” and then changed the subject when he began talking again. This was also significant because he said that coverage of the launch phase of the would end AFTER the deployment of the fairings. Had the fairings deployed as scheduled it would not have crossed over into the coverage of the landing of the booster phase, which was what happened. 

The second hint was when SpaceX public relations (PR) didn’t spike the ball after the launch, praising its success.

By the next morning, sources were quietly saying that the satellite didn’t make orbit. Some seemed to suggest that the fault was with the SpaceX rocket. Some indicated the release platform of the satellite failed, keeping it connected to the upper stage as it fell back to Earth.

SpaceX came out with a qualified statement that didn’t deny the failure to achieve orbit but adamantly implied that the SpaceX rocket performed as intended. Northrop Grumman, the contractor for the super secret satellite and the release platform announced that it didn’t comment on confidential payloads. 

Disinformation Campaign

A few media sites suggested that maybe everything was fine and the satellite was safely in orbit. It was a tactic that a covert agency might employ to feed a few trusted sources with a disinformation campaign to calm the discussion of failure, and for the most part, it worked. Few follow-up reports have been made about USA-280.

The evidence, or lack of it, is telling a different story. Astronomy hobbyists, some highly skilled in finding and tracking human-made objects in orbit, have spent the past three weeks trying to find the ‘invisible’ satellite with no success. They have found a satellite lost over ten years ago, but no one has sighted the wayward Zuma satellite.

The Zuma Fairing Mystery?

The chronology of the fairing deployment is as follows: 

  • T+0:50 seconds (50 seconds after liftoff) – A SpaceX announcer begins a live and nearly continuous commentary regarding upcoming events with the Falcon 9 rocket, pausing only for those events to be confirmed by SpaceX control.
  • T+2:03 – SpaceX announcer pauses as four events related to second stage separation are about to begin.
  • T+3:06 – SpaceX announcer resumes commentary and confirms a successful second stage separation, and explains at T+3:15 that fairing separation “…should occur any second now” (ejection of protective nose shell around satellite.) He continues on to say that he will confirm the fairing separation after it occurs.
  • T+3:26 – SpaceX announcer begins a pause that lasts for one minute and thirty seconds.
  • T+4:57 – SpaceX announcer says, “Alright, so we’ll address the fairing deployment in a second once we have more information, but for now we’re going to shift our transition back to our secondary mission…”
  • T+5:17 – SpaceX announcer says, “…ah, quick sidebar here that we did get confirmation that the fairings did deploy.”

The launch of Zuma was delayed last November because of an issue with the fairing deployment. The question is whether the previous issue along with the 90-second pause in announcing the fairing deployment indicate there was an in-flight problem with the fairing.

Best Guess?

Everything is speculation. Based on what we know, this is my suggestion of the most likely scenario:

  • The fairing failed to deploy at the prescribed time, but it did deploy late. (That would fit SpaceX’s non-denial denial.)
  • The late deployment caused a decision to abort the flight so that it would come down in the Indian Ocean.
  • Had the abort been held off, the flight might have been able to continue, but point-of-no-return in the abort decision had been reached and the flight was terminated.

This would still allow SpaceX to claim its rocket performed ‘nominally’ and only fudge a little when not admitting the fairing issue. It would also suggest that there was disagreement during the ascent phase and that the incident is a sore spot for the parties involved…

…but you didn’t hear that from me.

[COUNT TO 500:  490th Article in PAULx]

Zuma Fail: Why Space Is No Place For Private Business

10 Wednesday Jan 2018

Posted by in Business, Communication, Crisis Management, Ethics, Government, History, Management Practices, Public Image, Public Relations, Science, Space, Taxes, Technology, US History

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SpaceX Zuma Launch: What went up, but what came down?

On Sunday SpaceX launched Zuma, a super secret, we-can-tell-you-but-then-we-have-to-kill-you military satellite built by Northrop Grumman. It was the most important, most expensive military satellite that we know nothing about…except that it may, or may not have made it into orbit, it may or may not have separated from the second stage booster, it may or may not have burned up as it came back down into the atmosphere, and it may or may not have come down in the Indian Ocean.

Like two boys standing in the backyard after a window has been broken, SpaceX yelled, “We didn’t do it!,” and Northrop Grumman is looking down, kicking the dirt and saying, “We’re not gonna say anything.” It feels like the 1960’s and the Soviets are running our space program. 

What We Have Here is a Failure to Communicate

This is why private business has no place in space. Private business is incapable of telling the truth to the public and they are hiding behind the skirt of the military hoping no one will notice that there is no state secret about whether a satellite made it into orbit or not.

The United States Government has to be an adult. If they send a rocket up and it fails, they have to tell us what happened. Private business, like the 1960 Soviet space program, believes that the public only needs to know about how great they are, and anything negative is to be a secret.

In the absence of the truth we can only assume that both SpaceX and Northrop Grumman are at fault and no more taxpayer money should be spent until they both can act like adults.

(SEE:  CBS article with full SpaceX Zuma launch video)

(SEE: Independent YouTube video of SpaceX Zuma launch)

The Zuma Fairing Mystery?

During the Zuma launch, the SpaceX announcer pauses his commentary for ninety seconds after saying the fairing would deploy (eject) “…any second now..” He then came back on and switched topics, then finally confirmed the fairing deployment. Why the long pause?

  • T+0:50 seconds (50 seconds after liftoff) – A SpaceX announcer begins a live and nearly continuous commentary regarding upcoming events with the Falcon 9 rocket, pausing only for those events to be confirmed by SpaceX control.
  • T+2:03 – SpaceX announcer pauses as four events related to second stage separation are about to begin.
  • T+3:06 – SpaceX announcer resumes commentary and confirms a successful second stage separation, and explains at T+3:15 that fairing separation “…should occur any second now” (ejection of protective nose shell around satellite.) He continues on to say that he will confirm the fairing separation after it occurs.
  • T+3:26 – SpaceX announcer begins a pause that lasts for one minute and thirty seconds.
  • T+4:57 – SpaceX announcer says, “Alright, so we’ll address the fairing deployment in a second once we have more information, but for now we’re going to shift our transition back to our secondary mission…”
  • T+5:17 – SpaceX announcer says, “…ah, quick sidebar here that we did get confirmation that the fairings did deploy.”