Tag Archives: space business

SpaceX COO Shotwell: It’s the Fault of Those Pesky Space Lasers

27 Friday Aug 2021

Posted by in Business, Ethics, Exploration, NASA, Politicians, Public Image, Public Relations, Social Media Relations, Space, SpaceX, Starlink, Technology, US Space Program, Women

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Shotwell and Space Lasers

On Monday, 24 August, SpaceX’s President/Chief Operating Officer Gwynne Shotwell felt the need to explain why SpaceX hasn’t had a Starlink mission since late May. Her response seemed to be taken from the playbook of Georgia’s Representative Marjorie Taylor Greene in 2018 when she suggested the cause of the wildfires in the West: It’s the fault of space lasers.

Taking a page from Marjorie Tayor Greene

Methinks the SpaceX Lady Doth Protest Too Much

At the 36th Annual Space Symposium in Colorado Springs, Colorado, Shotwell participated in a panel discussion about the pros and cons of Low Earth Orbit (LEO) technology. She volunteered that SpaceX has ‘paused’ the Starlink program. She said that the company has been struggling to launch Starlink missions because “…we wanted the next set to have the laser terminals on them…” 

This panel discussion was not to discuss why SpaceX has not launched a Starlink mission in three months (the last Starlink launch was 26 May) and considering the pain that the company goes through to craft their message, the acknowledgment of the problem and its cause, was not accidental. SpaceX is aware that their lack of appearance on the launch pad is not going unnoticed. 

“…Better-Than-Nothing Beta Service…”

Shotwell spent a good portion of her time on the panel offering excuses for SpaceX’s underperforming Starlink internet service. She noted that the beta program has been nothing to brag about, stating for those that hadn’t tried it, “…we’ve rolled out better-than-nothing beta service…”

Lowering expectations while patting themselves on the back is a strategy that SpaceX has developed into a fine art. The occasional self-deprecating comment to disarm any question of overstating the capabilities of their programs in the past or shortfalls in what they promised has won over many who see SpaceX as the darlings of space exploration.

Facts Ignored By Shotwell

Shotwell could have given several reasons for the three-month lag in SpaceX launches; however, her comments raise several questions about what is really happening with the company and Starlink.

One:  Lack of Flight-Ready Boosters

As of 1 July, SpaceX had eight usable boosters (1049, 1051, 1058, 1060, 1061, 1062, 1063, and 1067.) One of those boosters (1051) had completed the design limit of ten flights, but SpaceX mastermind Elon Musk had stated that implied that they would not refurbish boosters beyond the ten flights and would fly them until they break.

All of those boosters had flown a mission in either May or June. The average turnaround time for a Block 5 booster in 2021 is 95 days or roughly three months. Twice SpaceX’s turnaround time for a booster was 27 days; however, occurred early in the year. The turnaround time in the May and June missions all exceeded 60 days.

In addition, two of the boosters (1049 and 1051) were moved to Vandenberg Space Force Base (VSFB) after their last flight. This added to the turnaround time.

Based on the turnaround history for SpaceX’s boosters, it would be extremely unlikely that they could have had any boosters ready for launch in July even though they tentatively scheduled booster 1049 to launch on a polar orbit launch for the Starlink satellite system.

Shotwell’s comment about the delay may be targeted toward that flight and the next polar orbit flight (Booster 1051?) from VSFB. It does not explain the total absence of all SpaceX launches in July and most of August.

Two:  Cheap Lasers Causing Problems?

In April of this year, Shotwell explained that the first prototype lasers had been too expensive and they were going with cheaper lasers for the next Starlink satellites.

The first ones that we flew were very expensive. The second round of technology that we flew was less expensive,” she said…A third generation of laser intersatellite links will start flying “in the next few months…being “much less expensive” than earlier versions.

Shotwell quoted in SpaceNews

Perhaps cheaper lasers are not a better solution?

Three:  Shotwell’s Credibility Gap

The Chief Operations Officer is either not always well informed or she is prone to exaggeration. In either case, she is not the most credible source of information on SpaceX. 

In May of 2019, she boasted that SpaceX would have three to seven Starlink missions and 18 to 21 other missions for 2019. For all of 2019, SpaceX had only two Starlink missions and eleven other missions for a total of thirteen. She projected twice the number of launches than SpaceX actually had in 2019…and she did it five months into the year.

Rocket launches are not a plan-on-a-Monday-launch-on-a-Friday type scenario. They involve years of planning and coordination with multiple players before the rocket engines ignite. Someone that is well informed should be able to know where each mission is in the process and how many of those missions will be ready for launch in the next few months. As Chief OPERATIONS Officer, it would seem her job would involve having a realistic idea of what was feasible in the current year.

In September of the same year, she said she hoped for 24 Starlink launches in 2020. SpaceX had only 14.

Four:  Starlink is a White Elephant Waiting to Die

While SpaceX continues to press the magic of Starlink’s future, the reality is that it is costing them big money to keep putting up satellites that can only be characterized as “better than nothing.”

Doing The Math

Currently, they have launched 28 missions resulting in about 1,700 Starlink satellites in orbit. The full constellation will be as many as 42,000 according to FCC documents. Each satellite has a lifespan of five years. That means that every five years SpaceX will have to replace all 42,000 satellites in the constellation.

Currently, the Falcon 9 can carry 60 satellites at a time. So, to replace the entire constellation every five years SpaceX will have to launch 700 Starlink missions every five years. That’s 140 launches every year or 11 launches per month to replace the expired satellites. 

SpaceX’s response to this is that they hope to launch as many as 400 satellites per mission on the Starship booster. That brings the numbers down but it is still will require 105 Starship missions every five years or 21 launches per year just to maintain the Starlink system. This doesn’t include the ongoing cost of the ground support systems.

The numbers just don’t add up. This is a system that will cost billions to operate and maintain even if they can improve the quality of the better than nothing service. 

To Be Fair

Shotwell didn’t necessarily lie about the reasons for the pause in Starlink launches. She mentioned lasers and a shortage of oxygen as the reasons for the three-month pause. Those excuses may be valid; however, Starlink’s problems are bigger than lasers or a lack of oxygen…but Shotwell doesn’t talk about that because it might end their flying Starlink circus.

5 Reasons SpaceX Must Sell Starlink

11 Friday Jun 2021

Posted by in Astronomy, Business, Communication, Customer Service, Internet, NASA, Public Image, Space, SpaceX, Starlink, Technology, US Space Program

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Since the start of 2019, slightly over half¹ of SpaceX’s launches have been for the Starlink satellite network. The idea of becoming a worldwide provider of Internet service with a constellation of flashy satellites that people can see crossing the sky after launch has been a welcome boost for the SpaceX fan club. The image of boosters coming back for a perfect touchdown has provided a great cover for the reality that may be lurking behind the SpaceX curtain…SpaceX must sell Starlink. 

¹[Starlink = 29 launches, Commercial and Government = 28 launches]

Starlink satellite rack ready to deploy

5 Reasons SpaceX Should Sell Starlink

1.  Cashflow

In a previous article, I argue that SpaceX is not doing what is required to keep a business viable, that is to make money. [SpaceX “Burning Through Cash” and Boosters] In 2018, all 21 of SpaceX launches were revenue-producing (100% for a paying customer) flights for either commercial or government customers. That dropped to 11 revenue-producing flights in 2019, and 12 in 2020. In the first six months of this year, SpaceX has only launched 5 revenue-producing flights. 

The drastic cut in revenue-producing flights in 2019 raises questions as to why SpaceX couldn’t find customers. Possibly in response, SpaceX ramped up their pet Starlink project in 2020 to maintain the public image of a busy private space enterprise.

However, that image does not come without its costs. Each Starlink launch is estimated to cost $111 million² [Morgan Stanley report Sept 2019.] That number is disputed [NextBigFuture article Dec 2019] by SpaceX; however, they don’t offer to disclose the real costs of the system. If the costs per launch were only $100 million, SpaceX will have spent $2.9 billion since 2019 on the Starlink launches. 

Revenue from the users of the Starlink system is not expected to break even with the costs for several years so SpaceX looks to be in a serious cashflow deficit.

²[$50 million for vehicle + ($1 million per satellite x 60) = $111 million]

2.  Weak Market Base

Despite the fact that the Internet has been around for over two decades, there is no significant use of satellite-based Internet services. Space allows greater access to users; however, the cost/benefit comparison makes ground-based systems a better option.

The target market is the rural user that can’t easily access a broadband connection and this market consists of users with the least spendable income. There is a great need for quality Internet service in rural areas; however, rural area economies don’t provide the financial resources to pay for it.

Starlink is a service that is like selling food to starving people. The need is there, but if the people could afford it, they wouldn’t be starving. 

What 1,500 Starlink satellites look like in orbit. There will be 30,000.

3.  Liability

Starlink has already run into controversy about the impact of the massive satellite system. Astronomers worldwide have voiced complaints about the network interfering with the scientific study of space from Earth-based telescopes. SpaceX has attempted to lessen the impact of the reflectivity of the satellites and they have become less obvious in orbit.

There has also been an incident in 2019, where a request was made by the European Space Agency (ESA) to alter the orbit of a Starlink satellite and the Starlink operator refused to comply. SpaceX claims they initially felt the threat was not a concern, then later realized that it was; however, because of a communications breakdown between SpaceX and the Starlink operator, they failed to act. [Forbes article Sept 2019]

With tens of thousands of satellites and scores of launches every year to build and maintain the constellation, the risk of a significant incident is high. The possibility of a collision would not only impact the satellites involved but would send debris out toward other satellites creating the nightmare scenario that was the plot of the 2013 movie Gravity.

Whoever operates the Starlink constellation takes on the liability of an accident that has global implications. 

4.  Risk of Failure

The Starlink satellite system is a long-term, high-risk gamble both financially and technologically. The logic of how such a system will be economically feasible seems to be flawed. It is a business venture that seems likely to leave someone holding the bag…and the bag may be filled with debt and public humiliation. 

The Starlink Constellation: 30,000 moving parts, traveling at 28,000 km/hr, operating 24/7/365. What could possibly go wrong?

5.  Cost of Maintenance

Based on the Morgan Stanley analysis, the initial cost of the full 30,000 Starlink satellite system will be somewhere between $40 and $50 billion but the cost doesn’t end there.

Each satellite’s lifespan is only five years according to SpaceX President Gwynne Shotwell [CNBC.com article Nov 2019.] That would seem to indicate that SpaceX may be continuously launching satellites for the life of the constellation.

But SpaceX is Rolling In Money!

SpaceX has been successful in obtaining venture capital; however, the investors expect a return on their investment. If SpaceX can’t make a profit, there will be consequences.

What about the rumored IPO?

An Initial Public Offering (IPO) of Starlink has been talked about by Musk, Shotwell, and the financial community; however, an IPO means that SpaceX will still be responsible for the costs and risks of Starlink. Selling Starlink allows SpaceX to wash their hands of it and recoup the money they’ve already spent.

Starlink has done what it needed it to do. It has given SpaceX the image of a successful private space corporation. SpaceX will likely be in desperate need of money to keep operations functioning for all of the existing projects. Starlink will likely become a liability and finding someone to dump it on is the best-case scenario for SpaceX. 

How a Layoff in January Can Impact an April Launch

05 Friday Apr 2019

Posted by in Business, Employee Retention, Ethics, Exploration, Falcon Heavy, Human Resources, jobs, labor, Layoff, Management Practices, NASA, Reduction in Force, Space, SpaceX, Technology, US Space Program

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SpaceX has taught us all a valuable lesson. If you need five new boosters in March and April, it’s probably best to not cut ten percent of your workers in January. Three of those boosters were needed for this week’s first Block 5 Falcon Heavy launch. At least three delays of the static fire test have now pushed the launch back to next week at the earliest.

What a January layoff looks like in April

Layoff:  Cut Their Nose Off

SpaceX announced that they were laying off ten percent of their workforce in California, primarily at the rocket manufacturing plant. This came at a time when they would also be using five new Block 5 boosters for March and April. From a strategic and logistical perspective, it was a dumb move. It also indicates how bad things are at SpaceX.

Layoffs have three primary effects. First, they demoralize the workforce. When layoffs are announced, everyone lives in fear that he or she will be the one losing their job. Low morale is not usually associated with quality work. 

Second, the survivors of a layoff typically have to take on additional responsibilities. They are expected to work harder and more efficiently to make up for the workforce lost in the layoff.

Finally, layoffs tend to reduce the knowledge and skill base of the workforce. A layoff rarely allows the opportunity for the worker to pass on her or his knowledge to the survivors. Usually, the worker is called to human resources, given the goodbye speech, handed their final check, and escorted out the door.

A layoff is a bad idea at any time, but in an industry where there is no margin for error, it’s a nightmare.

Booster Shortfall?

The first Block 5 Booster was launched eleven months ago (B 1046.) Since then only six more have been launched. Seven boosters in 13 launches. Two of those seven have been lost. SpaceX was debuting a new booster at a pace just slightly greater than one a month before the layoff.

After the layoff, they needed five new Block 5 boosters in March and April, three of them for this week’s launch. Has SpaceX has been rushing to build Block 5 boosters with a workforce injured by a recent layoff?

Enter the Falcon Heavy Static Fire Test

SpaceX is silent on the this week’s static fire delays but it doesn’t take a rocket scientist to suspect something is wrong with the Falcon Heavy rocket. Knowledgable sources said that the test would occur on Monday, then Wednesday, then Thursday, Now it’s supposed to happen today (Friday.)

The delays suggest that this is why you don’t lay off your workers in January when you need new boosters in March and April.

SpaceX Public Relations: Secrecy is Modus Operandi

04 Thursday Apr 2019

Posted by in Business, Communication, Communism, Conservatives, Crisis Management, Customer Relations, Ethics, Exploration, Falcon Heavy, Government, Government Regulation, Management Practices, Mars, NASA, Public Image, Public Relations, Science, Soviet Russia, Space, SpaceX, Technology, United States, US History, US Space Program

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[UPDATE:  Eric Ralph, a writer for Telsalarti, posted an article saying that the Falcon Heavy launch was likely to be delayed and that it was “OK.” Again, Ralph is a knowledgable source but not an official source, so SpaceX is not accountable for the speculation. Source:  Teslarati 4 Apr 2019.]

SpaceX is scheduled to launch the new Block 5 version of the Falcon Heavy on Sunday (7 April) sometime between 6:36 PM and 8:35 PM EDT. We know this from an official source of information that was made available on 22 March. That information was not provided by SpaceX to the directly to the public. SpaceX reported it as required; however, if not for that requirement, the public would have no information on the time or date of the launch. The public is given the silent treatment while SpaceX collects billions in taxpayer dollars.


This tweet by Michael Baylor, a managing editor for NASASpaceflight.com and considered a highly knowledgeable source, was wrong. SpaceX has remained silent.

SpaceX Public Relations:  Code of Secrecy

Because SpaceX is a private company, they’re not required to tell the public anything,…and they don’t. This leads to speculation through other sources and that speculation works to their favor. By not making announcements about time or dates, they can’t be held responsible for delays. SpaceX avoids negative publicity by not being accountable to the public. The new reality of public relations in space exploration is that everything is on a need to know basis…and the public doesn’t need to know.

Prep for Falcon Heavy Static Fire Test…in 2018

Falcon Heavy Problems?

This week’s Block 5 Falcon Heavy debut is a prime example of how SpaceX uses secrecy to their advantage. Instead of informing the public, the public relations people at SpaceX are taking a low profile prior to the launch. No announcements, no tweets.

Speculation has been made that the static fire test (a short test-firing of the engines) would occur on Monday (1 April,) Wednesday (3 April,) and now Thursday (4 April.) [Sources:  Teslarati 28 Mar 2019 – E. Ralph, Spaceflight Now 1-3 Apr 2019 – S. Clark] Again, not from official sources, but by knowledgeable sources. This type of teasing drives SpaceX fans into a feeding frenzy of speculation, but SpaceX isn’t accountable for any of the speculation, regardless of how knowledgable the source.

This allows SpaceX to miss a projected date or time for the static fire test because they never said when the test would occur. It is likely that the information in the above tweet by Michael Baylor was accurate and something has happened to cause SpaceX to push back the static fire test, but they don’t have to reveal that to the public. They can keep the public guessing until it becomes obvious that the launch date and time will not be met.

This also allows SpaceX to minimize failure while wildly pronouncing a success. If the launch is a success, SpaceX will make public announcements with video of every positive aspect of the launch. If the Falcon Heavy launch fails SpaceX will likely cut video feeds to the public and wait several hours to form a carefully crafted explanation that will suggest the failure was an expected risk of a rocket launch. Then they will go silent.

This is what SpaceX did on the first Falcon Heavy (Block 4) launch when the booster core failed to land on the drone ship. The video feed was cut when the booster crashed near the ship and damaged the engines. SpaceX then didn’t confirm or deny what happened until several hours later, even though they had a continuous video of the event. [Source:  The Verge 6 Feb 2018 – L. Grush]

Why Should the Public Know?

Roughly half of SpaceX’s revenue has come from the taxpayers pocket. According to Sam Dunkovich, $5.5 billion of SpaceX $12 billion in launch contracts are from NASA or the U.S. military [Source:  RealClear Policy 2 Feb 2018.] SpaceX wouldn’t be in the space industry if it were not for the financial revenue it gains from the U.S. taxpayer. The first launch of a Block 5 Falcon Heavy is a significant milestone of how our money is being spent by this private company.

Space exploration has been a public concern since Soviet Russia launched Sputnik on 4 October 1957. The conservatives desire to privatize space exploration is at best an experiment and certainly is a one-sided political agenda. By withholding information from the taxpayers, the effectiveness of that political agenda cannot be fairly determined.

Secrecy in public relations is a Soviet model and not acceptable in the United States. Withholding information from the public to hide the true situation is still a lie. This is why private business is incapable of overseeing themselves and should be required to inform the public of their true activities and problems.  

Musk New Plan: Space Bridge to Mars

01 Monday Apr 2019

Posted by in April Fools Day, Business, Donald Trump, Exploration, Government, Mars, NASA, Space, SpaceX, Technology, US Space Program

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[1 April 2019 – Hawthorne, California] Forget rockets, Elon Musk announced a major change in his goal to colonize Mars: Build a space bridge with a 3D printer. Musk latest Tweet indicates he’s serious with a prototype by the end of this Summer.

Space Bridge Starts Twitter Storm

Reaction on Twitter was quick and enthusiastic.

But there were a few who had doubts:

But SpaceX fans quickly shot down the naysayers:

Another SpaceX fan quickly put up a professional artist’s rendering of what the space bridge and 3D printer might look like:

NASA All For Space Bridge

Coming out from an outdoor meeting with President Donald Trump at the Mar-a-Largo Club, NASA Administrator Jim Bridenstine said,

This is exactly why we need business thinkers and wealthy people running NASA! This is the type of out-of-the-box thinking that scientists and engineers would reject before we’ve had a few billion tax dollars spent by private companies to try and make it work.

NASA Administrator Jim Bridenstine

Bridenstine also indicated that Trump would declare a national emergency to get the funding for the space bridge. Press Secretary Sarah Sanders allegedly mumbled in the women’s bathroom at Mar-a-Largo Club that someone might, someday, issue a press briefing regarding the Space Bridge, maybe.

The online space news site, Space.com immediately posted an article praising Musk for his vision and wisdom. Space.com Senior Editor Ima Dunsel said, “We have no evidence of superior beings, but with Elon Musk, who needs them?” Other online space news sites voiced similar praises for Musk’s idea. 

It is as yet unclear as to what material would be used for the bridge, but as one SpaceX fan put it, “There is no doubt that SpaceX will get this done.” Another tweet suggested that other space corporations should, “…just die now and get it over with..,” as SpaceX has trumped them all.

No Pressure, But If the Falcon Heavy Fails, So Does SpaceX

31 Sunday Mar 2019

Posted by in Business, Crisis Management, Customer Relations, Customer Service, Ethics, Exploration, Falcon Heavy, Human Resources, jobs, labor, Management Practices, NASA, Public Image, Public Relations, Science, Science Fiction, Space, SpaceX, Technology, The Tipping Point, US History, US Space Program

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SpaceX has put themselves in a corner. Next week’s launch of the new Block 5 Falcon Heavy has to go almost flawlessly or much, if not all, of what they have will go down in flames with the rocket.

SpaceX 1 September 2016 Static Test Explosion – Ignition

SpaceX’s Financial State

SpaceX played a risky game last year focusing on making money in commercial launches. That should have been a big boost to their revenue stream, but in January they announced layoffs. SpaceX also announced a sudden cut in the number of launches in 2019. [Source:  Business Insider 21 Jan 2019 – Dave Mosher] That might indicate that SpaceX was offering bargain prices to its customers to land contracts but losing money in the process.

One line in a statement made to Business Insider by a SpaceX representative regarding the layoffs is telling:

This action is taken only due to the extraordinarily difficult challenges ahead and would not otherwise be necessary.

SpaceX Statement

Taken at face value, SpaceX’s rationale for the massive layoffs in its rocket manufacturing division sounds like a proactive business strategy, but why be so forceful in the justification? They insist that the “only” reason for the layoffs is for the “challenges ahead.” SpaceX then repeats itself at the end of the sentence by saying, “and would not otherwise be necessary.”

SpaceX 1 September 2016 Static Test Explosion – Upper Booster Engulfed

The Organization Doth Protest Too Much

The defensiveness of the statement indicates that the layoffs are necessary because SpaceX is already in trouble. By saying the layoffs were to prepare for a grim future, they may have confirmed that they were a reactionary, not proactive move. 

SpaceX 1 September 2016 Static Test Explosion – Entire Rocket/Pad Engulfed

The Falcon Heavey Gambit

Up to now, SpaceX has landed customers on bargain pricing, but it is likely that they desperately need to attract customers that can pay top dollar. Enter the U.S. military. SpaceX has yet to gain the full confidence of the U.S. Air Force for their military satellites. Elon Musk may have thought that one successful launch using the old Block 4 boosters would have the U.S. military eating out of their hand, but that didn’t happen.

Now SpaceX desperately needs another spectacular success of the Falcon Heavy to convince those with deep pockets that their bird is equal or better than the competition.

But what if the next Falcon Heavy launch is a failure?

SpaceX 1 September 2016 Static Test Explosion – Upper Stage with payload fall to the ground

What’s at Risk for SpaceX

It is unlikely that SpaceX will experience the worst-case scenario of the complete loss of the Falcon Heavy and its Arabsat 6A satellite, but what would happen if the nightmare happened?

No space cred for the Falcon Heavy. The Falcon Heavy would not be in consideration for heavy-lift payloads by the military, nor private customers at any price.

No human-rating cred for Block 5 redesign. NASA requires seven successful launches of the Block 5 booster without a significant redesign to gain a human rating. The 15 November 2018 launch of Booster 1047 was the first with newly designed tanks. Since then, SpaceX has had six launches with the new design. The Falcon Heavy would be the seventh launch. Failure would mean another delay in obtaining the human rating for the Block 5 booster.  

Loss of two Falcon 9 Block 5 boosters and one Block 5 core. The two side boosters would be the biggest loss. They are planned to be reused on the next Falcon Heavy flight in July. That flight would have to be delayed for months and SpaceX can’t afford that delay. Remember that layoff? That hit the rocket manufacturing plant the hardest.

More expense with no revenue. Insurance would cover most, if not all, of the loss of the vehicle, but it’s not going to provide more revenue. More cuts would have to follow, pushing back the launch schedule even farther.

Loss of pad, more delays. It would be bad if SpaceX lost the vehicle in flight, but in the worst-case scenario, the loss would occur on the pad. It could be a year or more to rebuild the launch pad. The destruction of the pad and the two side boosters would bring into question whether SpaceX could make the contracted cargo deliveries to the ISS.

Testing of the Dragon 2 crew capsule flights would be jeopardized. If the April launch of the Falcon Heavy fails, Boeing would probably be able to coast into NASA’s crew capsule contract.

Enough Pessimism, What If the Falcon Heavy Flies!

A win for SpaceX would be a successful launch and recovery of at least the two side boosters, but that only buys them three months. The April Falcon Heavy launch is Act I of a two-act play. Act II is a follow-up flight in July of the Falcon Heavy reusing the two side boosters from the April launch. Part of the show is to demonstrate that the boosters can be turned around and relaunched in a matter of weeks.

The U.S. Air Force may give SpaceX a heavy-lift contract even before the July flight of the Falcon Heavy; however, it is likely that they will negotiate a below market price and it may be contingent on both the April and July flights meeting all expectations.

False Bravado

Less than a year ago Elon Musk was boasting that in 2019, SpaceX would have a 24-hour turnaround on a Block 5 booster. [Source: NASASpaceflight.com 17 May 2018 – Michael Baylor] Eight months later SpaceX was cutting their labor force by ten percent. Rather than two launches of the same booster in 24 hours, this year SpaceX is struggling to have more than one launch per month. 

SpaceX fans worship Elon Musk’s great vision but there is a fine line between vision and false bravado. Musk is known to continually overstep that line. Now one misstep with next week’s Falcon Heavy launch and SpaceX is risking a lot more than the loss of one satellite.

SpaceX 2019 Launch Schedule Realities

28 Thursday Mar 2019

Posted by in Communication, Communism, Customer Relations, Customer Service, Ethics, Exploration, Falcon Heavy, Government, Management Practices, Marketing, NASA, Public Image, Public Relations, Science, Soviet Russia, Space, SpaceX, Technology, The Tipping Point, United States, US Space Program

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SpaceX Retreating Launch Schedule

SpaceX has had three successful launches so far this year. The problem is that one launch per month is a major retreat from the 21 launches it had in 2018. Looking forward, SpaceX next three quarters will not improve. Based on the available information they will only attempt ten more launches before the end of the year.

[NOTE:  This is a follow-up story to Tuesday’s article – SpaceX Implosion]

The One and Only: The 1st and last Falcon Heavy launch one year ago

Soviet Style Space Program…Everything is on a Need To Know Basis

Much like to old Soviet Space program, SpaceX avoids making public announcements regarding its launch plans. On its website, SpaceX lists the contracts it has by the customer or satellite name in alphabetical order but doesn’t give a date or time for the launch. Most of the information on SpaceX launches is derived from secondary sources and legally required filings. Here is a list of what is known about the rest of the 2019 SpaceX schedule:

ªNL – Launch not likely in 2019.
¹The original target date for launch.
²Author’s best estimate of the likelihood of launch on that day, or during that time period based on multiple sources.
³Launch from Vandenberg Air Force Base in California.

[Primary Source: Spaceflight Now Secondary Sources: Wikipedia, RocketLaunch.live, NASA, Brian Webb]

Based on multiple sources, four of these launches are unlikely to occur in 2019. The Starlink flight [14 May] has disappeared from most launch schedule websites. This is a program that would seem to be the lowest priority and would add more expense to SpaceX with little or no revenue in return.

There are some reports that the late June Dragon 2 abort test flight is being pushed back and that the 25 July Dragon 2 test flight with a crew will be no earlier than November at the earliest. This would make the first Dragon 2 delivery of a crew to ISS unlikely until 2020. [Source:  TASS 22 Mar 2019] Comments from the unnamed space representative said that the Dragon 2 parachute system would have to be replaced. If true, the launch abort test in June could be significantly delayed and the crew test would hang in the balance of a completely new parachute system, making the crew test unlikely even by November. 

Finally, the Sirius Radio Satellite schedule for the 4th quarter of 2019 would seem unlikely based on the flights being pushed back or already scheduled in the 4th quarter.

Falcon Heavy Headaches

Another major issue in the SpaceX schedule is the second Falcon Heavy flight now scheduled for June. Everything would have to go perfectly on the 7 April Falcon Heavy flight for any chance of meeting the planned June flight as two of the three boosters on the April flight are to be reused for June flight. Any issues with the two side boosters in April would require SpaceX to find a replacement booster(s.) It is questionable if SpaceX has any Block 5 boosters to spare.

In addition, the launch pad has to be configured for a Falcon Heavy launch and then reconfigured for a normal Falcon 9 launch. That means weeks of extra work between launches that render the pad useless.

Dragon 2 Human-Rating Race

SpaceX has had an advantage in the race to provide a human-rated space capsule. It already has a cargo capsule that is already operational for unmanned flights to and from the International Space Station (ISS.) Since the crewed Dragon 2 capsule will be under autopilot as its default, the basic spacecraft needed little conversion to fly its first test mission to ISS and back.

Dragon 2 Cargo Capsule – already flying

Many looked at this month’s [2 March 2019] Dragon 2 test flight as a major milestone; however, it really was a cargo flight with seats, a dummy, and an Earth-shaped plush toy. It really proved little about the human-rating of the capsule, but it was a big show for SpaceX.

Dragon 2 Crew Capsule – take out the cargo, add seats and touchscreens

The reason that it’s significant that Russia news agencies are reporting a major delay in Dragon 2 testing is that Russia would have to be contracted to provide ISS crew flights if the United States doesn’t have a human-rated capsule by the end of this year. Since SpaceX doesn’t usually report problems in their space program to the United States media, the first report of the schedule being significantly pushed back would likely come from Russia.

If it is true that SpaceX can’t launch the first crewed test until 2020, it would be devastating to its Dragon 2 program and open the door for Boeing’s Starliner to be tested and rated by the end of this year.

What’s SpaceX’s Problem?

SpaceX seems to be in financial trouble. The ten percent reduction in the staff indicates a severe cash flow problem. The 40% reduction in the launch schedule would indicate the financial issues are more severe than they would publicly acknowledge.

2018 was a year of primarily paying the bills with commercial launches. That may have actually cost SpaceX in the long term. Now they are in a heated race with Boeing to win the crew capsule business and because they only have one test launch of the Falcon Heavy they didn’t land the military contracts they desperately need. Now they are trying to prove that the Falcon Heavy is reliable with two launches in three months. SpaceX fans applaud the company on its brilliant strategy but this year their strategy isn’t working.

SpaceX’s Implosion

26 Tuesday Mar 2019

Posted by in Business, Communism, Crisis Management, Ethics, Exploration, Falcon Heavy, Government, Management Practices, Mars, NASA, Public Image, Public Relations, Science, Soviet Russia, Space, SpaceX, The Tipping Point, US Space Program

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SpaceX on Self Destruct

Elon Musk is the Wizard of Odd desperately telling the public to pay no attention to the SpaceX problems behind the curtain. Admittedly, the bad news at SpaceX is usually buried by Musk’s talent to distract attention by offering some new Tweet that causes his fan club and space mediaites to swoon, but even Musk is challenged by the train wreck in progress. 

SpaceX Starship Down – Image credit: Evelyn Janeidy Arevalo

Image credit: Evelyn Janeidy Arevalo

First, the Good News

SpaceX has successfully launched three rockets this year. The three bright spots of those launches are:

  • the 2 March the Dragon 2 capsule demo (no crew) flight to the International Space Station (ISS) and back
  • the 22 February, third launch of a reusable Falcon 9 (F9) Block 5 booster
  • three successful launches

Successful launches might seem to be a basic expectation but in the case of SpaceX, the lack of a launch failure is great news.

SpaceX Downsizing Nightmare

The most alarming news is that SpaceX has laid off about 10% of its employees. In an article in Business Insider, [21 Jan 2019] Dan Mosher reported the according to a notice required by California law, 93% of those jobs eliminated were front line workers and only 7% were managers or supervisors. This cuts into the core of SpaceX’s ability to put a product into space.

This also means that SpaceX’s effort to develop new technology will be impacted as experienced workers have now left the company taking their knowledge and skills with them.

2019 SpaceX Schedule in Retreat

In 2015, SpaceX had 7 attempted launches with one failure. In 2016, SpaceX had 8 attempted launches with no failures, but one rocket blew up on the pad during a static fire test. In 2017, they had 18 attempted launches and no failures. In 2018, they had 21 attempted launches and no failures. [Source:  Wikipedia – Launches]

This year SpaceX has only had three launches in the first quarter, and only 10 launches scheduled for the remainder of 2019. [Source:  Spaceflight Now 25 Mar 2019] This means that SpaceX will have no more than 13 launches this year which almost a 40% drop in launch attempts from last year. Another source lists 14 [See Wikipedia – Launches above] remaining launch attempts this year; however, SpaceX has some obvious launchpad [Source:  NASA Spaceflight.com 6 Mar 2019 – M. Baylor] and booster reuse conflicts that would make that schedule nearly impossible. 

Regardless, SpaceX 2019 launch schedule will be dramatically smaller than 2018. The reduction is because SpaceX doesn’t have the resources and/or customer orders to maintain or grow its business. Either way, SpaceX is in trouble. 

SpaceX Begging for Contracts?

The layoff notice came three months after it was reported [Source:  Space News 10 Oct 2018 – S. Erwin] that SpaceX was excluded from $2 billion worth of U.S. Air Force heavy-lift rocket contracts that went to three competitors. Within two weeks of that announcement, Eric Ralph of Musk’s fan site, Teslarati, [25 Oct 2018] reported that SpaceX had quickly landed two private satellite launches for the Falcon Heavy, but he didn’t report the value of the contracts.

Musk is known for offering below bargain prices and grand claims to his company’s customers to attract business and this sudden rebound of two heavy-lift private contracts of an undisclosed value had all the trappings of Musk offer-they-couldn’t-refuse. 

This was followed last month in a Forbes [20 Feb 2019] article by Elizabeth Howell, reporting that SpaceX and veteran military contractor United Launch Alliance (ULA) each won a three rocket contract from the Air Force. The ULA contract was for $442 million, but the SpaceX contract was essentially a buy-two-get-one-free contract of $297 million.

SpaceX can’t afford to lose money and still launch rockets. If that is what has happened it is a strategy that will eventually destroy the company from the inside out.

The Falcon Heavy Gap

SpaceX’s spectacular Falcon Heavy debut last February has been followed by a year of silence. This behavior was characteristic of Musk’s tendency to rely more on grandiosity and less on substance in his business ventures. The Falcon Heavy test flight buoyed the company’s public image, but the lack of a follow-up test left the question of whether the first Falcon Heavy was luck or skill.

Next month, SpaceX will be the second launch the Falcon Heavy, but this will be for a paying customer. Caleb Henry, reporting for Via Satellite, [18 Sep 2015] said that SpaceX won the contract for the Arabsat 6A satellite three and a half years ago. According to Spaceflight Now [25 Mar 2019], the launch was originally scheduled for the first half of 2018, then delayed multiple times to the 7 April 2019 date. Since this contract was agreed upon two and a half years before the first Falcon Heavy flew, the customer committed to SpaceX on blind trust. In business, you don’t do blind trust contracts unless you’re getting an exceptional deal.   

Sandra Erwin of Space News [25 Mar 2019] reports that the U.S. Air Force will be closely monitoring the second launch of a Falcon Heavy rocket to evaluate SpaceX’s ability to perform as promised. This indicates that customers are still not sold on the Falcon Heavy. 

Booster Hype

Emre Kelly of Florida Today [5 Aug 2018] wrote that Musk has boasted that the Falcon 9 Block 5 booster will be the ultimate in cost savings. He has said that SpaceX will be able to launch, land, and relaunch it quickly with minimal refurbishment and inspection. He also claims that each Block 5 booster will be reused a minimum of 10 times, and up to 100 with ‘moderate refurbishment.’

However, the reality of the Block 5 boosters seems to suggest they are not as reusable as stated. The next scheduled launch [7 April] will use two new Block 5 boosters and a new Block 5 core booster. After that, the launch currently scheduled for 25 April will use a new Block 5 booster. The subsequent scheduled 16 May launch will be a second-time use of a Block 5 booster first flown earlier this month. The reuse of the Block 5 boosters isn’t evident in the SpaceX schedule.

Three F9 Block boosters seem to be retired (1046, 1047, and 1049) after a handful of launches. One booster (1054) was intentionally destroyed, one booster is planned to be destroyed (1048), and another failed to reland (1050.) The question about cost savings from reuse and minimal refurbishment remain for a private space organization offering bargain prices and laying off workers.

F9 Block 5 Boosters History/Status [Source:  Wikipedia – Boosters]

      • 1046 – Successfully launched and recovered 3 times/not schedule for further service
      • 1047 – Successfully launched and recovered twice/not scheduled for further service
      • 1048 – Successfully launched and recovered 3 times/scheduled for June 2019 launch and destruction
      • 1049 – Successfully launched and recovered twice/not scheduled for further service
      • 1050 – Successfully launched once, failed to land
      • 1051 – Successfully launched and recovered once/planned for relaunch [May 2019]
      • 1052 – Planned for next two Falcon Heavy launches [April, June 2019]
      • 1053 – Planned for next two Falcon Heavy launches [April, June 2019]
      • 1054 – Successfully launched once, no recovery
      • 1055 – Planned as Falcon Heavy core launch [April 2019]
      • 1056 – Planned for launch [April 2019]
      • 1057 – Planned as Falcon Heavy core launch [June 2019]

Too Many Irons, Too Little Fire

SpaceX is a horse with many riders, each pulling in a different direction. Instead of focusing on innovative spacecraft engineering, or heavy-lift rockets, or human-rated capsules, or commercial and military satellites, or deep space exploration, SpaceX tries to have its hand in it all. The result is a chaotic mess of programs that wax and wane in priority to the management of the organization.

It is a rebirth of the Soviet-style space program of secrecy and public image stunts without the financial resources or management style that produces high quality, successful programs. Musk’s volatile leadership [Source:  Reuters 30 Oct 2018 – E. Johnson, J. Roulette] has led to a space organization coming apart at the seams.

Will SpaceX’s Implosion Cost Lives?

Elon Musk seems to follow a path of metaphorically pushing harder on the accelerator when the charge on his high tech lithium batteries are running low. Musk has a reputation of lashing out at employees, demanding long hours, and pushing for strict deadlines. [Source:  CNBC 18 Oct 2018 – R. Umoh] The problem is that Elon Musk doesn’t make the rockets, his workers do. Soviet Russia learned the hard way that high pressure in the space industry adds high risk for those depending on the workers on the ground.

After a two year delay, 2019 is the year that SpaceX is supposed to put humans in space. That is not a task for an organization in distress.

SpaceX 2018 Launch Schedule Is PR Gold or PR Nightmare

28 Wednesday Feb 2018

Posted by in Business, Customer Relations, Customer Service, Exploration, Falcon Heavy, Marketing, Milestone, NASA, Pride, Public Image, Public Relations, Science, Space, SpaceX, Technology, United States, US History, US Space Program

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SpaceX is dependent on its reputation of success and reliability. There is no room in SpaceX’s 2018 launch schedule for major failures. The successful launch of the Falcon Heavy with a Tesla Roadster as the payload has repaired the long delays of the program, but in the business of space, you’re only as good as your last mission.

SpaceX’s Starman in Earth orbit

SpaceX’s reputation will be determined by the successful implementation of three critical elements of their program. Failure of any of the three elements and SpaceX could be facing a public relations (PR) nightmare; however, success will prove Elon Musk’s lofty visions for the company might be more than just talk.

SpaceX Must Do No. 1 – Consistency in Payload Delivery

The Falcon 9 program has moved out of the novice phase and into the professional phase. The question remains as to whether or not SpaceX can consistently put payloads into orbit.

Landing the booster after these launches dazzles the public, but has no impact on the effectiveness or cost efficiency of the program. Most of the boosters are the previous Block 3 or 4 versions and will not be reused. There is an issue with the booster landings. How long will paying customers accept SpaceX’s waste of resources on the ‘reusable’ PR parlor trick?

The other issue cropping up is the reliability of the fairing on the nose of the rocket. There are persistent issues with the fairing and while SpaceX absolved themselves of the loss of the super secret Zuma satellite, questions still remain as to the role of the fairing release after launch. 

SpaceX Must Do No. 2 – Prove Falcon Heavy is Reliable

The inaugural launch of the Falcon Heavy was a spectacular success for SpaceX. The PR kudos continue to pour in with every new sighting by astronomers as the alternate human, Starman, drives his Tesla out further in the solar system.

All that could be lost if the next two 2018 scheduled launches of the Falcon Heavy experience problems. Failed launches of the Heavy would erase much of the PR boost of the first launch and call back into question the wisdom of a 27-engine booster. SpaceX has to duplicate the home run first launch at least twice more before customers will feel warm and fuzzy about the Falcon Heavy.

SpaceX Must Do No. 3 – Success of the F9 Block 5 Version 

Block 5 is the final version of the Falcon 9 booster and it goes into service in 2018. It is the booster that will be rated for human spaceflight and much of SpaceX’s future as a commercial space program depends on proving it answers all the concerns of the four previous versions.

NASA is requiring seven successful booster flights of the Block 5 version of Falcon 9 before it will be rated for humans. That means SpaceX has to successfully launch the same version of the booster, without significant redesigns, seven times.

SpaceX has scheduled the maiden and second flight of the Block 5 version for April. It then has to fit five more successful flights between May and November. Once achieved, SpaceX can be approved to send astronauts up on the Block 5 booster in December of this year.

2018 A Year of Glory or Humiliation

Elon Musk has a reputation for promising more than he can deliver. He is a master of overconfidence but now results matter. He knows how to carefully craft a situation to amaze the public.

The Falcon Heavy launch was one of those moments. When they see the video of Starman orbiting Earth in a shiny red Tesla with the top down, people don’t remember that the Falcon Heavy was supposed to be ready in 2013. When they see the first stage of a rocket magically land on the pad, people don’t care that the booster was never going to be reused again.

2018 isn’t going to be a time when showmanship is going to cover up glaring issues. If there are problems meeting this year’s critical goals, people will see the man behind the curtain.

However, if SpaceX manages to achieve these milestones with minimal problems, SpaceX will be the shining star of space exploration.