Tag Archives: Rotarians

Rotary@105: Chesley R. Perry – ‘Mother’ of Rotary

05 Wednesday May 2010

Posted by in Lessons of Life, Membership Retention, Passionate People, Public Relations, Rotary, Rotary@105

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by Paul Kiser

One Club and Only One Club

Most Rotarians know that Paul Harris was the Father of Rotary. He is credited with the idea for the club and today he is ‘Mr. Rotary’ to millions of Rotarians. The Chicago Rotary club was an immediate success and it achieved all that Paul Harris could have hoped for and maybe even more than he had imagined.

However, by 1909, several other business men in other cities had heard of the new Chicago Rotary club and they wanted to know more about the organization.  Paul Harris was receiving letters from all over the United States asking about creating new clubs and when the second club was chartered on November 12, 1908 (San Francisco) it created an explosion of interest and letters came pouring in to Paul’s office.

The New Face of Rotary as the Organization Transforms

The work to charter new Rotary clubs brought new challenges and tasks for the organization.  Chicago Club President ‘Red’ Ramsey asked a member, Chesley R. Perry, if he would take charge of club expansion or ‘extension’. Ches, as he was known by his friends, accepted.  It would change the course of Rotary.

Chesley R. Perry

Ches Perry was not one of the original charter members,…not even close.  He joined Rotary in late June of 1908, over three years after the organization was born.  When he was asked to take on the leadership of chartering new clubs he had been a Rotarian for just over a year, but he was the right person for the job. Ches took on his task as if Rotary was his idea. At the end of his work day he would go over to Paul Harris’ office and work long hours with Paul responding to all the letters coming in from potential club organizers. Paul and Ches became a team that laid the groundwork for what was to come.

Within months after the San Francisco club was chartered four more clubs were organized in Oakland, CA; Seattle, WA; and Los Angeles, CA. By the fifth anniversary of Rotary (February 23, 1910) 12 clubs had been chartered but each club was an independent organization that adopted the Chicago Rotary club’s Constitution. The first club had been the central focus and contact for all the new clubs, but there was not a unifying organization. Now a new dilemma surfaced.

The Chicago club had become the primary entity for a rapidly growing group of Rotary clubs, but that was not the purpose of the original club.  It was time to create an umbrella entity that would act on behalf of all existing clubs and qualify new clubs.  It was decided to hold a convention of all Rotary clubs to establish a national Rotary organization. The task of planning a three-day convention fell to largely Ches Perry.

Years later Paul would tell of the role Ches played in his role in the fledgling Rotary organization:

“…Ches did not want to be told what to do; he did it. He did more work than I in the calling of the first convention, a great deal more….”

Like so many great Rotarians, Ches didn’t hesitate to act when action was needed.

What followed was a transformation of Rotary.  The first convention was held on August 15-17, 1910 and the Rotary clubs immediately elected Ches to be the chairman of the convention. The representatives then established the National Association of Rotary Clubs of America. Paul was elected as its first President and soon after the convention the new Board of Directors asked a young 33 year-old Ches to temporarily serve as Secretary. He accepted and then served in that role until 1942 when he retired at age 65.

Ches created the Rotarian magazine (then called the National Rotarian) that every member now receives monthly. When Paul took a ten-year absence from Rotary in 1912, it was Ches that kept the organization moving forward. It may be that someone else would have stepped into the role instead of Ches and kept the main cog of the Rotary organization well oiled and in motion, but it seems that Ches was exactly the right person at exactly the right time.

As we approached the Centennial of the first Rotary Convention, let’s remember the person who cared and nurtured our organization during its most formative years: Chesley R. Perry.

Other Rotary Blog Posts

A Century of Service by David C. Forward

(Special thanks to David C. Forward and his book, A Century of Service:  The story of Rotary International.  Book is available at www.shop.rotary.org)

Aristotle’s General Rules of Social Media

27 Tuesday Apr 2010

Posted by in Branding, Communication, Ethics, Information Technology, Lessons of Life, Passionate People, Public Relations, Random, Re-Imagine!, Rotary, Social Interactive Media (SIM), Social Media Relations, The Tipping Point

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by Paul Kiser
USA PDT  [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

We learn the rules as we gain new experiences

Most people would not walk up to a stranger on the street and say, “I’m so f*&king happy! I just got laid!”; however, there are many people who might say this, or some other inappropriate remark on Facebook, Twitter, or more likely, MySpace.  It sometimes can be easy to think that writing online is his or her online diary, but the reality is that when sharing your thoughts on Facebook or Twitter, you are sharing to the general public, and those thoughts will be recorded for all time. Unfortunately, there are no rules of etiquette, except that abusers (as defined by other Users) can be identified and the operators of the service can ‘de-member’ them.

(Blog – Social Media: What is it and why should you care?)

However, Social Media (SM) is the ultimate democracy in that it is self-correcting.  On most Social Media tools members choose who they want to ‘friend’ or ‘follow’, so if someone is offended by the posts or practices of another member they can stop including them in his or her circle of friends. That is why there is significant peer pressure to abide by the unwritten rules.

How Rules are Formed in New Media
Historically, when any new method of communicating is established the rules of the media are created by the people who use the media.  It is a system of experimentation where new concepts are tested and those that work become the unwritten rules.  A good example is Western theatre which was formalized by the Greek civilization.  The Greek playwrights established the characteristics of comedy and tragedy, but it was later observers, like Aristotle, who saw patterns in the different genres of plays and put these ‘rules’ down in writing for others to understand and follow.

Social Media has started out in the same way, with the Users creating unwritten rules and observers trying to identify and discuss those rules. The difference with the Social Media tools is that everyone has different pet peeves, which means the rules vary from User to User.  Still, by using personal experiences and listening to the experiences of others it is possible to identify general traits and rules of Social Media.

User Types
There are some stereotypes that seem to find a home in one or more of the online social networks.  Here are a few:

  • Sit-Down Comic – This person has posts about everyday life and can often find the absurdity in her or his life to present to others.  For the older crowd, think Erma Bombeck and for the younger crowd, think Paula Poundstone as examples.
  • The Informer – This person typically posts informative items on a topic and may provide links to blogs or websites that elaborate on the subject.  Often this is the person who wants to establish/brand themselves as the expert on the subject and uses SM to gather a following of believers.
  • All About Me – This person is not at the level of humor of the Sit-Down Comic but tends to have a running dialogue about his or her life.  It would be easy to identify this person with the teenage girl, but to varying degrees you can usually find people of both genders and all ages who fall into this category.  To most, this User can be annoying; however, her or his circle of friends is often compact and consists of other Users who want to hear the diary of a friend.
  • Pollyanna – This person seems driven to spread good cheer to all. Typically they quote others, but the quotes are always positive and uplifting.  However, if the posts are used a vehicle for the person to preach and pray online then the User risks being unfriended by those who are not as zealous.

Some photos should just go away

  • The Photo Op – This person loves their camera, or at least photos. Often they are one of the other stereotypes I’ve mentioned, but they like to dress their posts with pictures.  It can be great if they are a good photographer showing interesting photos…or bad if it is all pictures of them in varying states of embarrassing or incriminating poses.
  • The Observer – This is the most mysterious User. They never comment or post, they just read other User’s posts. In some ways they can be creepy if they are male, but bizarrely okay if they are female.

There are some stereotypes in SM that are often seen as bad or annoying. They typically have a high loss rate in friends/followers:

  • The Hoser – This person floods the network with posts.  Sometimes it is for a short period of time each day (an hour or so) and sometimes it’s for multiple times during the day. This is the person who wants to dominate the conversation. It may be that these users just need to be loved, but my money is that they just need therapy.
  • The Political Nazi – This person has an opinion and wants everyone know what that opinion.  It can be appropriate if all of their friends are like-minded, but if not, their connections will soon shrink to just the like-minded.
  • The Salesman – For most, the fastest unfriend/unfollow is the Salesman. People like the Social Media tools because they want to connect to real people, and not to someone trying to sell something. I’m amazed by people who just don’t get that SM is not a billboard for their use, but everyday someone tries to Amway/Mary Kay their friends or promote their service.
  • Tally Ho – This person believes that quantity of friends=success, and so they are driven by getting the most friends or followers.  They will do or try anything to get their numbers up.  They are a number Ho.
  • Prime Time Host – This person creates the impression that they are the person in charge and you are on his or her show.  They tend to be online and connected all the time, ready to make comment on anything.  They have a life….and it is spent watching you!

Typically a user of SM does not fit into one single stereotype, but is a combination of many online personalities.  Regardless of the characteristics of the User, the unwritten rules have more control over all User types.  These rules are mostly common-sense concepts.

Aristotle’s General Rules of Social Media

Chart 1 - Social Appreciation Scale

Overposting and/or  Underposting – This is when a User is too visible or not visible enough on the media. On Chart 1 is a best guess at what turns Users on, or turns them off regarding the volume of posts by other Users.  There is no good way to measure this value in the real world because most people just react when they’ve seen too many posts from one person and unfriend them. I would guess that an average of one or two posts an hour is near the ideal. Too few posts and a User becomes invisible, and posting excessively makes a User is too visible. The scale is a 1 to 10 rating with 10 being the ideal.

Be Interesting, Be Fun – It’s one thing to inform people, but if all your posts are a lecture delivered in 48 parts, then you become boring.  Crossing over different stereotypes throughout the day makes for more interesting reading.

NEVER, EVER, EVER SELL on Social Media – Be the expert, inform, but anything that smacks of advertising will be interpreted as spam.

Age Mismatches – It’s okay to follow or friend younger or older Users, but older Users need to be restrained in commenting on younger Users posts.  It will always be interpreted as creepy regardless of the intention.  Yes, you have wisdom, but younger people don’t care to have another father or mother watching over them and it’s more likely to be seen as a sexual come-on.

Be Real, but Not Too Real – It’s okay for people to know your political and religious opinions, but they should be showing like a bra strap and not like exposed underwear. Passion is great, but it is exhausting and uncomfortable for others. The same goes for emotions, unprofessional conduct (drunk photos) and mating behavior (sexy talk, photos).

It’s Forever – Jimmy Buffet has a song that refers to a tattoo as a “permanent reminder of a temporary feeling.”  That’s a good way to think about the Social Media. Anything written online is there to stay…forever.  That scares many people, but if you just remember that your online self is just an extension of who you are in a public place like a mall or church, then you can keep your comments and emotions in perspective.

Social Media is the most empowering personal tool that has been invented since the automobile. It has the potential to change a person’s life…for better or worse.  For years, the Social Media as been making or breaking the public and political figures that we all look up to, or down on. Companies and governments are being heavily influenced by the impact of SM.  It is hard to overstate what tools like Blogs, Facebook, Twitter, and LinkedIn are having on our lives, but the people who participate will have an advantage over those who don’t and those that participate need to know the rules.

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Rotary: New Polio Strategy in the Works

23 Friday Apr 2010

Posted by in Membership Retention, Public Relations, Rotary, Rotary@105

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by Paul Kiser

Paul Kiser - Rotary District 5190 Public Relations Chair - RC of Reno Sunrise, NV

Is the fight against polio too narrow?  A Wall Street Journal (WSJ) article by Robert A. Guth suggests that Bill Gates, a recent champion of eradicating polio, and other major players in the polio fight are reconsidering the focus on eradicating one disease in favor of a broader based approach.

(Read the WSJ article here.)

Since the 1980’s Rotarians have been closely involved in the attempt to eradicate polio with the belief that it would be accomplished by the year 2000.  But that didn’t happen despite major efforts of Rotary International, the World Health Organization (WHO), UNICEF, and our own Center for Disease Control and Prevention (CDC).

Polio Worldwide Cases

By the year 2000 the new cases of polio were down to less than a 1000, and the hope was that a strong second effort would eliminate polio.  For the last ten years millions of dollars have been raised to accomplish the goal and in the past few years the Bill Gates Foundation has joined the effort.  Despite all the dedicated effort we are no closer to eradication than we were in 2000, in fact, we may be farther behind.

However, there is ample evidence that the money and effort spent over the last ten years have not been in vain.  When efforts have been halted due to political and/or religious issues the number of new cases skyrockets, and not just in the local region. It is no exaggeration to say that a polio outbreak in the United States is only 14 hours away.  So are we locked in a never-ending battle with polio?

That is part of the reason the major players in the fight against polio are considering a different strategy. Polio is able to keep a foothold in the world, in part, because of larger health issues in many countries.  A lack of clean water, proper treatment of human waste, poor health care, and other diseases that weaken human resistance, all create an environment where polio can thrive.  If we can improve the health standards in rest of the world we can not only make progress against eradicating polio, but also deal a blow to a wide range of diseases that have plagued those who are least able to fight back.

According to the WSJ article, next month the nations of the WHO will be asked to vote on a revised strategy.  The battle against polio will be remain at the center of the strategy, but additional efforts to improve health in affected regions will be part of the effort.  The hope is to choke off the conditions that allow polio to breed.

It will be a big challenge as the polio fight is currently $1.2 billion short in meeting the budget for the next three years; however, the risk of not taking action could be much more expensive for all of us.

Other Rotary Blog Posts

Rotary: Club Websites Not Optional

19 Monday Apr 2010

Posted by in Branding, Club Leadership, Customer Relations, Customer Service, Information Technology, Internet, Management Practices, Membership Recruitment, Membership Retention, Passionate People, Public Relations, Re-Imagine!, Rotary, Rotary@105, Social Interactive Media (SIM), Social Media Relations, The Tipping Point, Website

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by Paul Kiser
USA PDT  [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Looking In From Outside: Understanding Our Public Image

Paul Kiser - Rotary District 5190 Public Relations Chair - RC of Reno Sunrise, NV

When Congress was considering giving survival loans to American car manufacturers it was interesting to see the reaction of the American public. There were calls by many to let the car manufacturers fail even if it meant forcing hundreds of thousands of Americans out of a job. This is a great study in Public Relations, or the lack of it. The American auto industry spends millions of dollars to advertise.  From a standpoint of ‘publicity’ they have one of the largest shares of advertising power of all the industries in America.

But while the auto industry may be giants in ‘publicity’, they suck at Public Relations.  How bad do you have to be at Public Relations to have your customers and potential customers wanting to see you fail?  A key component to Public Relations is understanding your ‘public image’ and that involves looking at your organization as an ‘outsider.’ The auto industry either was blissfully ignorant of their public image, or just didn’t care.  It’s an easy mistake to make, but it’s almost always a fatal error.

A Rotarian sees our organization from an inside view.  She or he typically understands and accepts the purpose of Rotary and values the organization as fulfilling a significant role in her or his life, as well as in the local and world communities.  Whether it is by design or by accident, the leadership of the Rotary Club creates an internal public relations message that is communicated both actively and passively to the membership. From that internal message the member forms an attitude and opinion of what Rotary means to them.

However, when discussing the positive and negative aspects the Club’s public image we must ignore everything that we have learned from the internal message and put ourselves in the place of the person who knows nothing about Rotary.  This is a critical step if we are to understand the strengths and weaknesses of our external public relations message.

In fact, the issue goes farther than assuming a person knows nothing about Rotary because in many cases people have heard of Rotary and they have a skewed and/or false impression of the organization. The person who is not a member of Rotary either:

  1. Doesn’t know about Rotary
  2. Knows, but doesn’t understand the purpose of Rotary
  3. Has a false and/or misleading impression of Rotary and therefore doesn’t believe that the organization to be worthwhile
  4. Knows and understands the purpose of Rotary, but doesn’t want to participate in the organization for some reason

Of these four reasons, the first three require additional information for the person to make an informed decision about participating in, and/or supporting Rotary club’s programs and projects.

Making Clubs More Accessible

The challenge is to somehow make more information available to the public about Rotary, the Rotary club, and our purpose as a service organization.  We can do this through one-on-one contact, which is a valuable tool; however, even with a one-on-one contact the person is seeing Rotary through the eyes of one Rotarian and that member may not have all the information needed for the person to make an informed decision about the purpose and value of Rotary.  Even attending a club meeting will not provide enough information for a person to understand why Rotary might be an organization that could meet her or his personal needs.

In addition to one-on-one contact, we can also purchase advertising and send out public service announcements to inform the general public of the scope and purpose of Rotary; however, people may be exposed to the message for only a few seconds, which may create more questions than answers.

The problem is that we need to make information about a Rotary Club more accessible.  This would be hard under normal circumstances, but at the same time we are looking to ramp up Public Relations to make Clubs more accessible, the world of communication and information technology is undergoing a metamorphosis.

Communication 2010:  Not Your Father’s, but, Your Children’s Internet.

By 1995, it was clear that the Internet, and websites in particular, were going to become a valuable business tool, but to find a company’s website you typically had to know the web address.  By early in the new century, Google had created a search engine that was so effective, it began to replace phone books and print advertising as tools to market and provide information about an organization.

In addition to websites, the explosion of new social networks like Facebook and Twitter have changed the landscape of Marketing and Public Relations. Traditional methods of communicating information are being replaced with an Internet media that is so rapid that even oppressive governments find it difficult to keep pace and silence their citizens.

The changes in information communication have happened so fast that a ten year-old child in 2000 has seen the birth and rise of Google; the Blackberry; text messaging; MySpace; Facebook, Twitter, and all the other Social Media.  That ten year-old child of 2000 is now a twenty year-old adult in 2010 and they have seen newspapers and magazines first falter, then collapse as the new media displaces slow and expensive with fast and inexpensive.

Accessibility is the Alpha and Omega of Public Relations in 2010

A Rotary Club exists for one and one half hours once a week.  The Club is inaccessible to most of the public the remaining 166.5 hours of the week. To become more accessible we must bypass yesterday’s traditional methods for communication and information sharing that are no longer viable options as effective Public Relations tools.  Clubs must learn to use communication methods that will allow accessibility to the public using today’s technology and we must be prepared to change our methods in order to adapt to new technologies.

While a Club website is hardly a new idea, many clubs fail to have even this basic Public Relations tool.  The Club website creates a 24/7/365 presence that allows it to be accessible to anyone in the world.  The Club website is the ultimate membership recruitment tool as it can offer a full explanation of the club, and its projects and programs.  In addition, the website can give an interested person direct access to someone who can help them take the next step to becoming a member.  An updated and dynamic Club website can no longer be considered an option for any Club that seeks to remain relevant in the community.  It is absolutely essential for successful external Public Relations.

A great example of a Rotary Club website is the Rotary Club of Reno New Generations.  It has a great look, and it has several functions that use Social Media tools.

(See their website at www.renonewgenrotary.org)

It is easy to overlook how critical Public Relations can be to a Club’s survival, but for every Club that is scratching their heads over why recruiting new members is so difficult, take a hard look at your Club website…or lack of one.

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Social Media 2020: Keep it Personal

19 Monday Apr 2010

Posted by in Branding, Human Resources, Information Technology, Lessons of Life, Management Practices, Public Relations, Re-Imagine!, Rotary, Social Interactive Media (SIM), Social Media Relations, Tom Peters

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by Paul Kiser

Part of the challenge in learning new things is getting enough information until you can hit that magic ‘A-HA!’ moment when the information starts falling into place.  Most of my ‘A-HA!’ moments occur when listening to someone who has insight on the topic AND they can frame the information in such a way that it makes everything else I’ve learned fall into place.

For over 20 years many of my A-HA! moments have come after reading Tom Peters, but recently my A-HA! moments on Social Media have come from listening to people like Dr. Bret Simmons.

(www.bretlsimmons.com)

He is well ahead of me on the learning curve of Social Media, but I am finding my course in the digital jungle easier by the path he is blazing for the rest of us common fools.  He has a unique perspective that I appreciate, and it doesn’t hurt that we both share a mutual distaste for archaic human and public relations management practices.

A few months ago I listened to him talk to a group of young professionals. During the talk he caused an A-HA moment for me.  He said, “use your name” in the Social Media arena. That seems terribly simple, but it is a foreign concept to many.  He went on to say that the message that a person conveys to him by not using their real name is that they don’t value him enough to share his or her identity.

(Listen to Dr. Bret Simmons talk about Personal Branding)

I go farther than Dr. Bret, because when someone doesn’t use their own name..full name..I wonder what they are hiding.  I can certainly understand situations where using a full first and last name may be a personal security issue; however, if you’re in the business world and you want to build your individual brand then you must use your real name.

My father’s generation expected to work for one or two employers during their career. In the past 40 years that concept has died.  What has replaced it is an attitude by employers of a one-way contract.  They want the employee to pledge complete loyalty, but in return they have no obligation of offering the employee job security. Building your personal brand is the only job security you have in today’s market.

In today’s environment your name should be the address for your website, the title of your blog, and identify you on Facebook, Twitter, and LinkedIn. Your resume is not what you have on paper, it is what you have out on the Internet and the quicker you accept that fact, the faster you can start working on developing your public image and engage in the today’s market.

Does that mean you risk embarrassing yourself?  YES!  Get over it.  With each embarrassment you will become a little better at self-monitoring, both online and face to face.  We are human beings and if you don’t get a job because of something you said two years ago then you have dodged a bullet.  Any employer who is looking for the perfect employee is going to be staffed with people who don’t risk failure and that is not the company to be associated with in today’s world.

You owe it to yourself and the rest of the world to create your own personal brand. If you don’t then expect your tag line to be, “would you like fries with that, sir?”

Other Blogs about Social Media and Public Relations


Social Media 2020: Who Shouldn’t Be Teaching Social Media

18 Sunday Apr 2010

Posted by in Information Technology, Rotary, Social Interactive Media (SIM), Social Media Relations

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In Social Media, wading is okay for amateurs

by Paul Kiser

If you take 100 people to a nice sunny beach a certain percentage will sunbathe and never touch the water, another percentage will get ankle-deep, another group will go waist deep, and so on until you get to the group that is swimming in the water all day until it’s time to go home.

In the ocean we know as Social Media there are some who fear it and avoid it; there are some who will create an account but not even complete their profiles; and there will be some who are very careful who they ‘friend’ or follow, avoiding anyone not vetted. Finally, there are the people who dive in and will connect up with almost anyone who follows or friends them.

Personally, I’m in the latter group.  I try to friend or follow as many as possible.  I do have some standards.  If someone follows me on Twitter I go to their page and check out the posts. If the posts are all ads/commercials then I don’t follow them.  If the posts seem like they are a real person who isn’t desperately trying to sell me something, I follow them.

I certainly respect someone who tries to limit her or his social connections to people they know because that is within most people’s comfort zone, but it does tell me that the person is not really into the Social Media as a serious participant.

Ironically, people who adopt this limited connection philosophy are sometimes being selected to teach others on how to use the Social Media and this is scary to me.  Think of it this way, who would you rather have teach you how to cook?  A person who lives and breathes food and does it everyday and knows the kitchen like they were born there, or the person who only knows a few recipes, cooks occasionally, and always sticks to the recipes they know.

For people who fear cooking, they may want the less adventurous cook, but for people who need to understand cooking, they need to learn from the person who knows it best.  The same is true for Social Media.

Both intellectually and emotionally, Social Media presents the opportunity to grow and expand, but you have to get all the way in order to reap the benefits.  There may be a person out there in the digital world who has a lead to a great job, or a lead to the customer that could double a company’s business, but the person who limits his or her connections is never going to know about the opportunities missed because they have rejected the person who has the information they need.  Staying in your comfort zone is tidy, but not useful and it makes a person less competitive and less knowledgeable.

So, if your attending a seminar on Social Media and an ‘expert’ tells you to keep to people you know, then that is the sure sign that this person doesn’t understand Social Media.  It also means that the person who selected this ‘expert’ is afraid of Social Media and was looking for someone to justify her or his fear of it.

What should you do in this situation?  Just smile at them and then tweet me ASAP.  I want to know who is serving up snake oil.

Paul Kiser - CEO of Enterprise Technologies, inc.

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Rotary@105: April 24th – Donald M. Carter Day

17 Saturday Apr 2010

Posted by in Membership Retention, Passionate People, Public Relations, Rotary, Rotary@105

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by Paul Kiser

For 364 Days a year, thousands of Rotary Clubs around the world are involved in programs and projects to help the local, regional, national, and international communities, but on one day, EVERY Rotary Club is asked to do a community service project.  This year that day will be April 24, 2010.

Throughout Rotary we know this day as Rotarians at Work Day, but I like to think of it as Donald M. Carter Day.  Who was Donald M. Carter?

If you do a Google search for him you will find a few articles that mention his name. You might find out that he was a patent attorney and that he was involved in attempting to obtain a patent on the Rotary cog icon, but that would hardly justify naming a day after him.  If fact, to most Rotarians, Donald M. Carter is no one special….unless they know the early history of Rotary.

When Rotary was formed in 1905, Rotarians in the inaugural club established two reasons as the ‘purpose’ of Rotary.  They were as follows:

  1. The promotion of the business interests of its members
  2. The promotion of good fellowship and other desiderata ordinarily incident to social clubs.

In 1905, Rotary was a networking club that promoted business within the membership. The organization was established for the sole benefit of the members.

In April of 1906, a patent attorney named Donald M. Carter was approached by Frederick Tweed, a new Rotarian, and encouraged to join.  Carter was interested and asked about the objectives of the club.  When told of the two stated purposes of Rotary and shown the newly created Club Constitution, he declined and said that a club should have a higher ideal, some ‘civic’ purpose.  Tweed then suggested that Carter join and propose the new purpose to the club.

At this moment Carter could have just said ‘no’.  He could have thanked Tweed and sent him off with a handshake.  Rotary might have remained a business networking club existing solely for the benefit of the members…but Carter didn’t say ‘no’ to Tweed, or ‘no’ to his desire for a higher ideal for the organization.

The next month Donald M. Carter became a member of Rotary and later that year he composed the third purpose of Rotary:

3.  The advancement of the best interests of Chicago and the spreading of the spirit of civic pride and loyalty among its citizens.

The third purpose was adopted in 1907 and Rotary ceased to become an inward focused group of business men.  It became a group of people who promoted service and pride in the larger community outside of business and Rotary.

So on April 24, 2010, let’s give a nod and a smile to Donald M. Carter who gave Rotary a challenge to be more than a pursuit of the personal interests of the members, and instilled the value of community service and civic pride into every member.

Thanks Donald.  I glad you were a Rotarian!

A Century of Service by David C. Forward

(Special thanks to David C. Forward and his book, A Century of Service:  The story of Rotary International.  Book is available at www.shop.rotary.org)

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Upcoming Posts in April 2010

16 Friday Apr 2010

Posted by in Branding, Fiction, Information Technology, Public Relations, Rotary, Rotary@105, Social Interactive Media (SIM), Social Media Relations

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Over the next week or so I will post blogs on the following topics:

Social Interactive Media

  • Understanding the new Social Media terminology
  • The Value of Using Your Real Name on the Internet
  • Aristotle’s Rules of Facebook
  • Aristotle’s Rules of Twitter
  • Aristotle’s Rules of LinkedIn

Rotary

  • Rotary@105:  April 24th – Donald M. Carter Day
  • Public Relations Resources from RI
  • Rotary@105:  Ches Perry – Rotary’s ‘Mom’
  • Public Image is defined by Member Behavior
  • Rotary@105:  2010-11 is a Special Centennial

Fortnight

  • Chapter Five

You can subscribe to this blog or just keep checking back.  Thanks for your support and feedback!

Social Media 2020: Did Women Legitimize the Social Media?

14 Wednesday Apr 2010

Posted by in Information Technology, Lessons of Life, Random, Social Interactive Media (SIM), Social Media Relations, Women

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Here’s a question for you to ponder.

Would Social Interactive Media (SIM) be where it is today if women hadn’t put their stamp of approval by becoming active users?

Did Women make Social Media acceptable to the World?

I’m not talking about numbers, because 60% of Facebook users are women, so it’s obvious that they have had an important impact in the volume of users, but I’m talking about legitimizing it for everyone else. I don’t want to get into stereotyping, but as George Clooney’s character in Up In the Air said, “It’s faster.”

Consider that, with the exception of having sex, most men need a reason for becoming involved in an activity.  Men don’t shopping; they go to a store to purchase.  A man may say that he plays golf just for the enjoyment of the game, but don’t let anyone kid you, a man’s golf score can make or break his day.

Women, by contrast, don’t need to have a reason to go to the store or play golf.  They can find pleasure in just doing the activity.  For a woman, life doesn’t need justification to be enjoyed.

Now look at the Social Media arena.  I often find that men are the most phobic when it comes to participating in Social Media.  They mistrust and fear it.  Often the comment is, “I just don’t understand what the purpose is!”  And there lies the stereotyped gender difference.  Men need a reason (and they tend to leave their participles dangling.)

Women don’t need a reason.  The format of sharing information and ideas is in their comfort zone and that’s all they need.  Women are accustomed to be judged by others, so they don’t fear being judged online.  Women are also better self-monitors, so they know how to control their emotions when they post and tweet.

I believe that it was the acceptance of Social Media by women that pushed it into the mainstream.  Now, men are just trying to keep up…and trying to find a justification, a ‘reason’, to explain why participation in Social Media is important….hmmm…how’s that working out for us, guys?

Other Blogs on Social Media and Public Relations

Social Media 2020:  Public Relations 2001 vs Social Media Relations 2010

Social Media 2020: Who Moved My Public Relations?

Publishing Industry to End 2012

Who uses Facebook, Twitter, MySpace & LinkedIn?

Fear of Public Relations

Facebook, Twitter, LinkedIn…Oh My!

Does Anybody Really Understand PR?



Rotary: The Man in the Yellow Hat as the Ideal Club President?

07 Wednesday Apr 2010

Posted by in Crisis Management, Human Resources, Lessons of Life, Management Practices, Membership Retention, Public Relations, Random, Rotary

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Paul Kiser - Public Relations Chair - Rotary District 5190 (Northeast CA/Northern NV

The Man in the Yellow Hat seems to be overwhelmed by the adventurousness of his pet monkey, better known to the world as Curious George, but at closer inspection George’s owner has a style about him that allows the little monkey to have the freedom to be creative, while not stifling his enthusiasm.  It is a model that could help every Rotary Club President understand that individual members need the freedom to fail if a club is to be successful.

If you are blessed with a four year-old you probably have some screen time with the Public Broadcast Service (PBS) young children’s programming known as PBS Kids.  Among the many children’s programs offered by PBS Kids is the Curious George series that began in 2006 and based on the Curious George books.

Most people over 50 may remember Curious George from the seven children’s books written from 1941 to 1966 by Margaret and H.A. Rey.  In both the book series and the PBS Kids program the owner of Curious George is the Man in the Yellow Hat (let’s abbreviate that to MITYH) who is never identified by a name.  (A 2006 animated movie did name him, but I’m not going to acknowledge that feeble attempt to put a name on a character that the original authors intentionally left unnamed.)

What I find fascinating is the relationship between Curious George and the MITYH.  For those who have not watched the PBS Kids program, The MITYH and Curious George live in a flat (presumably in New York) and George is the MITYH’s pet monkey.  As an animal owner he would likely be arrested for not controlling his animal.  George is often left alone for vast stretches at a time and he always get into mischief when the MITYH is absent.  Fortunately for the MITYH, it seems that the cartoon world has no Humane Society or ASPCA to interfere with the relationship between a man and his monkey.

(Link to PBS Kids)

Curious George - Monkey making mischief

If you watch the show you will see a pattern of disaster that is always preceded by the MITYH leaving the flat and saying, “Be a good little monkey.”  George then proceeds to solve a problem, understand how something works, or tries to be helpful, which always results in a mess.  What is surprising is the tolerance level of the MITYH and his neighbors and friends.  They always seem to understand that George will be George and all is forgiven.  At the end of each episode George has a new understanding of how the world works and all problems are fixed and everyone ends up happy.

So what does this have to do with a Rotary Club?  First, let me be clear, I’m not trying to infer that Rotarians are a bunch of monkeys…although I have been involved in some meetings where it seemed that the behavior of the members could be best described as Simian in nature.  Rotarians are all human and typically a creative group of people.  But because we all come from a business-related background our first thought as a Club President is to ‘manage’ the members.  I would suggest that it is not the best strategy.

As volunteers, Rotarians represent a vast resource of knowledge, skills, and creativity that is unique in the world.  Few organizations can put together the quality of people that Rotary attracts without offering significant compensation and benefit packages.  Rotary’s only asset is its members, but it is an asset that is more valuable than gold regardless of the current market price.

But our members are an asset, not a commodity.  Each day as a Club President is a gift.  The Club President represents a group of people who belong to the Rotary Club simply because they want to be, and not because of any quid pro quo.  It is a mistake to belief they belong because they want to be managed.

That is the magic of the MITYH’s style can be applied to the Rotary Club.  He doesn’t try to ‘manage’ his monkey.  Indeed, the MITYH acts as if it his pleasure to be able to simply be associated with George.  Sometimes it almost seems that he intentionally finds reasons to leave George alone to explore his world and create mischief with the understanding that all will work out in the end.

Often the MITYH is embarrassed by George’s actions, but his embarrassment is short-lived, and never does the MITYH decide that he needs to control George more to save face.  Nor does the MITYH decide that George must become more involved and assign George to a committee.  The MITYH offers opportunities and then walks away.  Never does he judge or attempt to manipulate…but he is always there to help clean up.

The Man in the Yellow Hat has a style that is unique in a world that values and teaches ‘managing’ other people in order to achieve his or her goals , but I think we could all learn a lot about working with talented volunteers from the example of empowering without fear of failure.   Our members deserve no less.

Other Paul Kiser Rotary Blogs

Rotary@105:  Our 1st Rotary Club Dropout

Rotary Public Relations and Membership: Eight Steps to a Team Win

Rotary: All Public Relations is Local

Best Practices:  Become a Target!

Fear of Public Relations

Rotary: A Tradition of Humanity

05 Friday Mar 2010

Posted by in Rotary

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“I know they say we’re in a recession, I just choose not to participate.”

Gary Foote
Past President – Rotary Club of Reno Sunrise, Nevada, USA

The financial turmoil of 2008-10 has impacted almost every part of the world, and as members of the world community Rotarians are no different.  It is rare to have a discussion about membership recruitment and retention without the subject of economic hard times creeping into the conversation.  However, it is in times like these that we should remember that Rotary has gone through many world-wide upheavals in its one hundred-year plus history and survived. More significantly, it has been in the darkest times of the 20th Century that Rotary has shined the brightest.

War and Rotary
Since 1905, the world has experienced many wars, but World Wars I and II were the greatest tests for our international organization. In August of 1910 the sixteen loosely organized clubs of Rotary met at their first convention to create the National Association of Rotary Clubs of America.  Three months later the new organization discovered that a Rotary club had been created in Winnipeg, Canada and now they had the opportunity to become an international organization.  A little over a year later the Winnipeg club was officially recognized and the organization became The International Association of Rotary Clubs.

In the years that followed, Rotary expanded in many countries, but as the War to End All Wars consumed Europe, Rotary’s rapid growth became stymied in those countries most affected.  Even the chartered clubs faced challenges that threatened their existence.  When rationing limited British resources a Rotarian suggested to the British Rotary Secretary that the Rotary lunches would likely have to stop.  The Secretary replied, “Absolutely not!  Rotary means SERVICE.  Not only with a capital ‘S’, but all capitals, and if there were ever a time for SERVICE, it is now!”

Carefully avoiding involvement in the machines of war, Rotary assumed the role of providing compassionate support for troops and citizens alike.  Clubs took on projects to assist in caring for the wounded, helping the victims of war and, in America, became the forerunner of the USO for American troops waiting to be shipped overseas.

As challenging as World War I was for Rotary, World War II had even greater impact. By the mid- to late 1930’s Rotary International was a much larger organization with clubs in all the major countries involved in conflict.  The Nazi party began a campaign against Rotary, insisting that the organization was a Jewish linked organization and banned Nazi’s from being members.  By October of 1937, the German Rotary clubs were forced to disband.  By the time America entered the conflict, 484 clubs had been forced to close in countries allied with or subjugated by Germany.  During World War II, some Rotarians in Axis countries were imprisoned and in some cases died because of their affiliation with Rotary.

Still, Rotary clubs found ways to survive during the war by becoming ‘singing’ societies, or golfing associations to disguise their reason for meeting. When peace and sanity returned to Europe, so did Rotary.  In fact, Rotary not only survived in Europe, but enjoyed a rapid expansion in the decade that followed.  As in World War I, Rotary clubs had demonstrated a dedication to the concept of service. Many clubs organized a wide range of local and international relief efforts, even as the war was taking a personal toll on many Rotarians.  Service above Self aptly described the sacrifices made both during and after the war.

The Great Depression
The financial disaster of the late 1920’s and early 1930’s brought about a terrible challenge to the fledgling organization of Rotary.  As businesses failed almost overnight many Rotarians found themselves without the means to pay their own expenses, let alone help others, yet help they did.  In the 1931 Rotarian magazine, Roy L. Smith wrote:

“No nation becomes great by becoming rich; neither does a man find enduring satisfaction in life by owning something – only by becoming something. This Depression has cost us some of the things we created, but it has robbed us of none of our power to create.”

Rotarians helped establish soup kitchens, fed and supplied schoolchildren, and created work programs for their communities.  While Rotary clubs struggled to survive during one of the bleakest times in the 20th Century, the desire to help others, including fellow Rotarians held a greater power than despair.

Lessons for Today
There is no doubt that most Rotarians have felt the effects of the 2007-09 Recession and we face many challenges in the months ahead. But as we have seen before, now is the time for Rotary to shine. While many of us face difficult choices, Rotarians have learned that giving hope and helping others is the best cure for moving beyond our own difficulties.  The history of Rotary shows us that one Rotarian can make a difference.  It all starts with helping one person or starting one project, and the rest will fall into place.  Paul Harris reminds us of the challenge we have been given in his words from the 1914 RI Convention:

“Whatever Rotary may mean to us, to the world it will be known by the results it achieves”

(A special thanks to David Forward’s book, A Century of Service: The History of Rotary International.)

Paul Kiser is a member of the Rotary Club of Reno Sunrise, Nevada, USA and Past President and former charter member of the RC of Sparks Centennial Sunrise, a Paul Harris Fellow and serves as the Public Relations Chair for Rotary District 5190.

Windows Office 2010: What to Do?

01 Monday Mar 2010

Posted by in 2020 Enterprise Technologies, Customer Relations, Customer Service, Information Technology, Management Practices, Rotary

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by Paul Kiser

Paul Kiser - CEO 2020 Enterprise Technologies

(NOTE: This blog was originally published on March 1, 2010-Microsoft released Office 2010 on June 22, 2010)

In the next few months Microsoft will officially launch the next generation of Windows Office (Office 2010, code-named Office 14) and it will create new dilemmas for many business owners, Information Technology (IT) managers and users of Windows Office. Consider the following issues:

Microsoft Office 2010

  • Windows Office commands the office productivity software market with some claiming that Windows Office has a 95% market share, or better.
  • Once available to the general public, Office 2010 will be competing with its own predecessors. Office 2003 and Office 2007 are approximately equal in the number of users.
  • Although it is over seven years old, Office 2003 is still actively used in businesses because Office 2007 introduced dramatic changes that made the product more like a new product, rather than a new version. This caused many users to stick with the 2003 version, rather than trying to learn the updated product. (As of February 2009, users of Office 2003 still exceeded users of Office 2007.)
  • There are three different versions of the Windows platforms (Windows XP, Vista, and Windows 7) actively being used in the business world.
  • Microsoft conceded to business last year by delaying the ‘Stop Sell’ date of Windows XP from June 30, 2009 to June 30, 2010, but the platform will not likely receive another stay of execution.

What faces the business world is a dilemma of what Windows platforms and versions of Office should be used in their work environment. This issue will become acute with the purchase of new computers, but will there be communication and document sharing issues between old computers and new computers and software?

The issue boils down to the individual user versus IT and management. From an IT perspective having everyone on one system is more efficient in terms of training and maintenance. Management usually prefers equipment to be interchangeable and using different versions of office productivity software could lead to minor conflicts when sharing files. However, individual users (including management) of Office 2003 are often adamant about staying with what they know.

The stark reality is that with the early success of Windows 7 and positive reviews about Office 2010 Beta, the old software (Windows XP, Vista, and Office 2003) have a limited business life. It is reasonable to think that by 2012, all PC’s will come with Windows 7 and Office 2010, and prior versions will not be an option. That is certainly the road that Microsoft would prefer and ultimately they will decide when all prior versions will 1) no longer be sold, and 2) no longer be supported.

How Did This Happen?
This issue has come to the surface for several reasons. First and foremost is the success of Office 2003. The version, originally named Office 11, built on the success of previous versions and coupled with the adoption of the Windows XP platform became the productivity software of choice during the years of 2004-07. When Microsoft introduced its new Vista platform and Office 2007 (code name Office 12) it anticipated a steady transition of business users from Office 2003 to Office 2007.

Unfortunately, Microsoft miscalculated by trying to make a major re-creation of its platform with Vista and, at the same time, introducing a ‘Mac’ like look to its software that required users to re-learn the software. The bugs of Vista and the new look of the productivity software gave a bad reputation in the business world to the revised software versions. Microsoft then pushed to bring out a newer platform version (Windows 7) to overcome the perceptions of Vista, but that did not overcome the negative impression of Office 2007. Office 2010 or Office 14 (the name ‘Office 13’ was skipped for obvious reasons) is Microsoft’s hope to get most users back on one version of its productivity software. It is a major gamble because the door is open for another software company to try and capitalize on users who don’t want to be forced to adapt the new look of Office; however, most businesses have invested too much into Microsoft products to change over now.

What to do about Office 2010?
The one inescapable fact is that Office 2003 is at the end of its business life. Yes, people will continue to use it and five years from now there will be a small group of people who are fiercely proud that they still use Office 2003; however, based on early reactions to the Beta version and the reality that new computers will soon come with Office 2010, it seems plausible that Office 2010 will rapidly eclipse both Office 2007 and Office 2003. In three years it would not be surprising to see Office 2010 have 60% to 70% of the market, so logically it would make sense for businesses to prepare to make the change.

But just because it is logical doesn’t mean the adoption of Office 2010 will be accepted by business users. Some companies will take a passive approach and let individuals learn Office 2010 as they purchase new computers. This approach is not recommended for larger companies or companies that have a high degree of internal and external communications. Having staff on different versions of office productivity software can create unexpected and time-consuming problems.

Each organization will have to make their own evaluation of what will work best for their situation; however, as Windows 7 and Office 2010 begin to dominate the market, staying with older version will seem less like an option and more like a liability for the company.

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Dissatisfiers: Why John Quit

21 Sunday Feb 2010

Posted by in Club Leadership, Communication, Customer Relations, Customer Service, Employee Retention, Human Resources, Lessons of Life, Management Practices, Membership Retention, Public Relations, Relationships, Rotary, Rotary@105, Social Media Relations, The Tipping Point

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by Paul Kiser
USA PDT [Twitter: ] [Facebook] [LinkedIn] Skype: kiserrotary or 775.624.5679]

Paul Kiser

Why Did John Quit?
In my years in management, human resources, and service club involvement I have watched many people leave organizations and periodically someone in the organization starts throwing around the ‘R’ word: Retention. What follows are committee meetings, calls for surveys, and finger-pointing. The search usually turns up discovery of a plausible single cause for the problem based upon limited evidence, followed by a shrug of shoulders because the alledged cause is almost always determined to be a reason that is out of control of the organization.

Finding the real reason for attrition for any organization is elusive because there is almost never just one reason for someone to quit. The decision to quit is typically after the person has accumulated multiple ‘dissatisfiers‘ or negative experiences that finally caused the person to make a change by leaving. Dissatisfiers can be issues about pay, benefits, or other tangible reasons; however, most negative experiences are intangible acts that weaken (or fail to strengthen) a person’s perception of belonging to the organization.

A Dissatisfier may be something small, like a person not getting thanked for his or her contribution to a special project, or something more significant, like a lack of a desired promotion. As each Dissatisfier is added the person gets closer to the decision that the organization is not meeting his or her needs.

While a group or organization may be unaware of their actions that cause a Dissatisfier for an individual, people often consciously use Dissatisfiers to drive away a member or employee from a group because it is a subtle form of discrimination that is difficult to detect and easy to blame the victim as being overly sensitive. We learn this tactic at a young age and often as a byproduct of sibling rivalry when one child torments another by subtlety annoying them until they react violently. In adults, the behavior is rarely as overt, nor does it result in violence, but can be very effective in weeding out diversity in the group.

When the Dissatisfiers are not the result of a conscious effort against a person, but rather the failure to include the person, the result can be the same. Over time the person may ultimately decide to quit for a better opportunity, or, in the case of a volunteer organization, leave for no other opportunity.

The Perfect Environment to Study Dissatisfiers
Volunteer organizations are an ideal environment to study the effect of Dissatisfiers because the issue of compensation and/or benefits (tangible rewards) can be ruled out as factors for attrition. While some may conclude that because there is no tangible rewards for a volunteer, his or her involvement is tenuous all the time; however, often an individual has a deeper commitment to a volunteer organization simply because they are involved for more meaningful reasons. That reason may be as simple as wanting to be a part of an organization that seeks to do good, but for many people who need is often more powerful than monetary gain.

Members of a volunteer organization should feel that the work they perform not only gives them a sense of accomplishment; but also gives them a sense  of worth, belonging (or friendship) and pride. For a member to leave that organization means that the group failed to provide or connect the member to the key rewards of volunteer service. Attrition in a volunteer organization is often blamed on a single external factor (a bad economy) or the person (not in the organization for the right reasons) rather than examine the Dissatisfiers that they might have been able to address that would have retained that member.

To improve retention organizations need to stop looking for the single factor for attrition, and start looking for the list of Dissatisfiers that led to the decision to quit. In volunteer organizations, a member’s involvement is to fill a need of belonging and attrition can only be attributed to internal Dissatisfiers, not external factors.

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