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‘Rigor’ is About a School’s Public Image, Not Education

18 Tuesday Sep 2018

Posted by Paul Kiser in About Reno, Business, Conservatives, Discrimination, Education, Ethics, Generational, jobs, Nevada, parenting, Politicians, Politics, Public Image, racism, Reno, Science, Taxes, United States, Universities

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Education, Education methods, learning, middle school, parents, pedagogy, public education, rigor, schools, teachers, Teaching, Teaching methods

Education 2020 Series – Part II:  Rigor

Rigor:  An End That Ignores the Means

Rigor is a catch phase in education. Rigor is touted by business and conservatives as preparation for college and/or the ‘working world.’ The application of rigor is often interpreted by educators as ‘making the students work hard.’ The argument is a continuation of the belief by conservatives that all the problems in the world are the fault of the individual. Schools would be great if only the students worked harder.

The irony is that the definition of rigor doesn’t match the conservative use of the word. The Merriam-Webster Dictionary uses the following words to define ‘rigor.’

“…severity, unyielding or inflexible, strictness, austerity, an act or instance severity or cruelty, a condition that makes life difficult, challenging, or uncomfortable, strict precision: exactness…”

All of these words indicate that rigor is a cruel and inflexible education system that ignores everything we have learned about best practices in teaching. 

Emphasis on Test Performance

My son is in the seventh grade in the gifted and talented education (GT or GATE) program of his school district. This his third year in the GT program and he is no stranger to a heavy homework load. Prior to joining the GT program, he attended a public charter school run by a Turkish Islamic group. In that school, he was also subject to rigor in the form of hours of homework designed to facilitate high test scores on standardized test required by the State of Nevada.

The purpose of rigor at the public charter school was two-fold. First, the public charter school administration used the high test scores as a shield to protect it from scrutiny by the school district and those test scores created an image of quality education for the school. Second, rigor was used to wash out all but the best academic performers in order to retain only college-bound students. The school has been in operation for 18 years; however, since they have had a K-12 program, the school graduates less than 25% of the students that were at the school in seventh grade. The rest of the students presumably move to other schools, which allows the charter school to brag about its 100% college-bound rates.

This week I attended my son’s “Parent Open House” His instructors pointed out their elaborate ‘agenda’ boards that covered the curriculum each day of that week. The agenda detailed in-class activities as well as assigned homework. They listed the multiple websites that are primarily established for one-way communication from instructor to student. Students are expected to constantly monitor the information provided and bear the burden of being aware of all requirements made by every instructor from every class.

Corporate Job Standards For Children?

It was a display of organization of information that any middle manager or corporate executive would envy. No student could possibly say that they didn’t know what was required of them. In the corporate world, we call these type of complicated objectives “Job Standards.”

Job Standards in the working world are used by managers to set expectations, then allow the manager to judge an employee’s performance. It sounds great, but Job Standards fail to provide mentoring for the employee, nor do they identify the shortcomings of the manager. If an employee has not been given the necessary training or resources, Job Standards create a situation to punish the employee. If the manager is partially, or completely at fault for an employee not achieving the expectations set down in the Job Standards, the employee potentially will be penalized.

Like corporate job standards, the concept of rigor in education create a system designed to produce results regardless of the objectives are realistic or not. It puts all the pressure on the victim of rigor and absolves the one who inflicts the rigor. If the student succeeds, the instructor and school can claim victory. If the student fails, it is the fault of the student.

To Mentor Students Or Throw Them In the Deep Water?

Instead of following an educational model that is based on mentoring the student, rigor is the educational model that follows the conservative concept of ‘sink or swim,’ and if the student sinks, it’s their fault. The fact that students are overwhelmed by the hours of homework and the confused by all the information coming at them from multiple instructors is acknowledged as a fact of life, not a problem. Counselors are sympathetic but cite the problem as the student’s need to adjust, not the school overreaching.

This is not to suggest that students need to be coddled, or that a challenging curriculum is wrong….let me say that again…this is not to suggest that students need to be coddled, or that a challenging curriculum is wrong;

This is not to suggest that students need to be coddled, or that a challenging curriculum is wrong…

…however, the conservative belief that education is simply a matter of demanding a heavy workload and establishing Job Standards for students is not appropriate. Twelve, thirteen, and fourteen-year-olds are not corporate employees, nor should they be subject to extended periods of excessive heavy workloads. 

The Ugly Side of Educational Rigor

It should also be noted that educational rigor benefits specific groups. Students from wealthy families have more resources for tutors, computers, etc. to help them cope with the heavy workload and digital format. Students from Caucasian or Asian families also tend to have an advantage as their cultural background has established decades of high educational expectations. This means that the students from poorer economic situations and other minorities will not have the same support and become more at-risk under the rigor model.

The failure of the rigor model is that it de-emphasizes a mentoring model and focuses on a ‘sink or swim’ model. Not only is rigor wrong for the pedagogy used in our schools, but it also is biased towards certain socioeconomic and ethnic groups. It will only be a matter of time before there is enough research to prove that schools that employ ‘rigor’ in the curriculum are discriminating against certain ethnic groups. 

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A Failure of Communication

06 Tuesday Oct 2015

Posted by Paul Kiser in About Reno, Branding, Business, Communication, Crisis Management, Customer Relations, Customer Service, Education, Generational, Government, Higher Education, Information Technology, Internet, Management Practices, parenting, Print Media, Public Image, Public Relations, Social Interactive Media (SIM), Social Media Relations, Technology, Traditional Media, Universities, Website, Women

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CAS, charter schools, Communication, Coral Academy of Science, Education, elementary, emal, Facebook, Gulen movement, Gulen Schools, high school, Iman, Instagram, K-12, middle school, Nevada, Reno, Teaching

“What we got here is a failure to communicate“
Prison Warden in Cool Hand Luke

Organizations should use extreme caution in employing anyone over forty-five for handling public image and public relations. I fall into that bracket and I’ve been studying social media since 2007, but I only know enough to understand that most ‘professionals’ of the traditional media don’t have a clue when it comes to communicating information to people in this century.

Traditional media professionals reminisce about the glory days when the game was to be on good terms with the editor of the local newspapers, have drinks with the news directors of the local television stations, and talk shop with the other local public relations (PR) directors at the bigger companies. Those were the days when a phone call could land a big story for the local news that would launch a new product or service. Top management would pat the PR guy on the back (or on the butt if the person was female) and tell him or her what a great job they did.

Those days are over.

The Internet, Facebook, customer reviews, Twitter, Yelp, and a thousand other media channels severely wounded traditional media and the old ways are never coming back. Yet, talk to an old PR person and say that nothing has really changed. It’s all about who you know. Old PR people don’t have a clue at how silly they sound.

I was at a school board meeting for a public charter school last week where a self-professed ‘expert’ in public relations announced that she was at a conference and learned that people no longer used websites to obtain information. She said that parents of school-age children only paid attention to Facebook and Instagram.

Actual "Principal's message" from current school website....written at least three years ago

Actual “Principal’s message” from current school website….written at least three years ago

It should be noted, and that the school’s website is one of the worst on the Internet, and that the school is known for its severe deficiency in communicating information to parents.

Public Communication 2015
As part of the out-of-touch generation, take my advice with a grain of sodium chloride, or whatever water retaining additive you choose, but here is what I have learned in the past eight years.

It is true that many people from different generations tend to engage in social media at varying levels; however, there is no one single media that can reach everyone regardless of their generation. Education level, social economic status, and language all play a role in where people gather information. To declare that there are one or two media sources that parents of school-age children rely on is arrogant at best, and more likely, ignorant.

Any organization’s strategy has to be to use every possible form of media delivery to reach the stakeholders. In the case of a school, information has to be delivered through student folders, phone call announcements, in-school announcements, school website, parent emails, mail, Public Service Announcements (PSA,) school’s Facebook page, etc. Information must also be repeated in order to reach people when they’re listening. A single Facebook post is like going to a street corner at 6:00 AM and yelling out information and then assuming that everyone who passes by that street corner that day will hear the message.

But just sending out the same message through all the channels is ineffective. Social media channels are best used as a ‘reminder’ or ‘alert’ forum with a link back to one source (e.g.; the school website.) Long posts on Facebook make the information less likely to be read both now and in the future. Short posts with a link to more information for those interested is the most efficient method of delivery.

The website is NOT dead. In fact, it is more vital than ever. A charter school’s website is an information source for those considering enrolling their children, a primary source for parents for detailed information, and it establishes the public image for the school. A Facebook page is vital, and if you have a brilliant administration, Twitter can be the inside source for parents who want to know the inside scoop of what is happening now, but the school website will always be the 24/7/365 place for vital information.

It will take a decade or more to weed out the old PR professionals who live in the past; however, it doesn’t take a sixteen-year-old to know when someone doesn’t understand how to communicate in this century. If the stakeholders say they are not being adequately informed, it’s obvious the organization has a problem.

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