Tag Archives: charter schools

Nevada School District is Missing Children

17 Tuesday Apr 2018

Posted by in About Reno, Aging, All Rights Reserved, Conservatives, Economy, Education, Generational, Government, Higher Education, jobs, labor, Life, Nevada, parenting, Politicians, Politics, Pride, Public Image, Public Relations, Reno, Taxes, The Tipping Point, United States, Women

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Nevada’s Washoe County School District is missing children. About 6,500, and no one seems to have noticed. In the last decade (2008 to 2017,) the student population in Washoe County Schools has increased by 291 students. That is a half of one percent increase (0.05%) in ten years. The population of Washoe County has increased by almost eleven percent (10.7%) during the same time period. If the student population grew at the same rate the school district would have 6,500 more students than it does. Where are the missing children?

GRAPH 1.0 – WCSD Growth vs Washoe County Population (1,000’s of people)

Mystery of the Missing Students

The population of Washoe County increased by over 44,000 people from 2008 to 2017. One might expect that the Washoe County schools would have increased by more than 291 students. If the student population had kept pace with the Washoe County population growth, there should be over 70,000 pupils instead of just under 64,000.

Table 1.0 – WCSD student population growth compared to projected growth (Based on Washoe County population. NOTE:  All figures are from WCSD reports.)

Some of the missing students can be found in private schools and public charter schools. Private schools in Washoe County enrolled 3,419 students in 2016-17; however, total enrollment in private schools in Nevada have not changed significantly during the last ten years. Public charter schools account for some of the missing students, but they only enrolled 2,753 students in Washoe County during the 2016-17 year.

Assuming that public charter schools absorbed 1,000 new students during the last ten years, and private schools absorbed 500, there is still approximately 5,000 missing students. It is possible that the growth in Washoe County was primarily adults without children. If that is the case, it may indicate that families aren’t moving to Nevada.

Flat Student Growth Saved Schools

There is a silver lining to the flat growth in Washoe County schools. Prior to 2008, the district was overcrowded and facing a crisis. The flat growth allowed time to ease some of the overcrowding and end some of the desperate measures to handle the situation.

However, Nevada may be facing a bigger crisis. If families are choosing not to move to the State it may be that Nevada’s poor school rankings have finally sealed its fate. No one wants to raise a family in a State that has underfunded schools.

School Vouchers Are About Religion and Racism, Not Choice

15 Friday Dec 2017

Posted by in About Reno, Aging, College, Education, Ethics, Generational, Government, Higher Education, History, Honor, Politics, racism, Religion, Science, Taxes, Universities, US History, Women

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School vouchers are a campaign to steal money from the public school system and give it to parents to spend on private religious schools. It is born out of ignorance and racism in an attempt to take our country back to segregated schools. Schools consisting of well-financed white religious-based schools, and poorly funded minority public schools.

Nevada’s Illegal School Voucher Bill

In May of 2015, the Nevada conservatives won a major victory with a bill that stole money from the public school system and gave it to parents to use for alternate education, including school operated by religious organizations. The following month Nevada Governor Brian Sandoval, whose children had attended a Catholic school, signed the bill into law, even though it clearly violated the Nevada Constitution that forbids taxpayer funding for a church-operated school. 

The Klan Doesn’t Support Education for All

Fortunately, the Nevada Supreme Court stepped in and nullified the law, ending conservative’s attempt to steal money meant to offer education for all, and redistribute it to those in favor of education for a privileged few. 

Public School Evolution

Public schools were established in the early and mid-17th century to overcome the problems created by parent-based education. (SEE:  The Atlantic October 2017 on Public Schools) Parent-based education limited the advancement of future generations to the ignorance of their mother and father, who were both working full-time to maintain needs of the entire family. 

Unfortunately, the early public schools primarily served white males. Over the next two hundred years public schools were refined to; 1) become compulsory, 2) include female students, 3) promote women as teachers, 4) expand curriculum, and 5) ultimately require education regardless of race.

The Protestant Conflict

Ironically, most early public schools were influenced, if not run, by Protestants. Their beliefs included the idea that children should have a broad-based education. The problem arose when a flood of Catholic immigrants created a conflict in the public education of children. When public schools became battlegrounds of differing church doctrines, it caused pointless disruption of the goal of education for all. Ultimately, the issue was indirectly resolved by President Ulysses Grant and Congressman James Blaine.

President Grant called for an amendment to the United States Constitution to forever separate church and state interests in education and forbidding public money to be spent on private schools. Congressman Blaine sponsored a bill to do exactly that and it passed in the House of Representatives. The Senate; however, failed to pass it by a two-thirds majority and the bill died.

However, individual States passed amendments to their Constitutions and eventually all but ten States adopted Blaine-type laws. 

A Return to Past Mistakes

The post-Blaine Amendments environment have been an era of astonishing success in elevating the education of United States citizens. In 1950, only 34% of adults in this country graduated from high school. By 2010, the number of high school graduates increased to 90%. The miracle is that the increase in high school graduates occurred during the same period when the nation’s population doubled. 

Despite this success, conservatives have made public education their target (SEE:  Slate.com November 2016 on Trump Gutting Public Schools) for three reasons. First, conservatives don’t believe in paying taxes, especially when the money doesn’t directly help them, nor their families.

Second, conservatives believe that public-funded secular, unbiased education is biased because it doesn’t promote their personal egocentric and/or religious beliefs.

Third, conservatives are overwhelmingly white, and the idea of paying for the education of another race is repugnant to many of them. They advance the ideas that education is wasted on minorities. It is noteworthy that white people demanded that schools be segregated in the south. When the courts ruled that schools must be desegregated, white people began characterizing public education as failures. That was the beginning of the push for alternative school choices.

A Failure of Communication

06 Tuesday Oct 2015

Posted by in About Reno, Branding, Business, Communication, Crisis Management, Customer Relations, Customer Service, Education, Generational, Government, Higher Education, Information Technology, Internet, Management Practices, parenting, Print Media, Public Image, Public Relations, Social Interactive Media (SIM), Social Media Relations, Technology, Traditional Media, Universities, Website, Women

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“What we got here is a failure to communicate“
Prison Warden in Cool Hand Luke

Organizations should use extreme caution in employing anyone over forty-five for handling public image and public relations. I fall into that bracket and I’ve been studying social media since 2007, but I only know enough to understand that most ‘professionals’ of the traditional media don’t have a clue when it comes to communicating information to people in this century.

Traditional media professionals reminisce about the glory days when the game was to be on good terms with the editor of the local newspapers, have drinks with the news directors of the local television stations, and talk shop with the other local public relations (PR) directors at the bigger companies. Those were the days when a phone call could land a big story for the local news that would launch a new product or service. Top management would pat the PR guy on the back (or on the butt if the person was female) and tell him or her what a great job they did.

Those days are over.

The Internet, Facebook, customer reviews, Twitter, Yelp, and a thousand other media channels severely wounded traditional media and the old ways are never coming back. Yet, talk to an old PR person and say that nothing has really changed. It’s all about who you know. Old PR people don’t have a clue at how silly they sound.

I was at a school board meeting for a public charter school last week where a self-professed ‘expert’ in public relations announced that she was at a conference and learned that people no longer used websites to obtain information. She said that parents of school-age children only paid attention to Facebook and Instagram.

Actual "Principal's message" from current school website....written at least three years ago

Actual “Principal’s message” from current school website….written at least three years ago

It should be noted, and that the school’s website is one of the worst on the Internet, and that the school is known for its severe deficiency in communicating information to parents.

Public Communication 2015
As part of the out-of-touch generation, take my advice with a grain of sodium chloride, or whatever water retaining additive you choose, but here is what I have learned in the past eight years.

It is true that many people from different generations tend to engage in social media at varying levels; however, there is no one single media that can reach everyone regardless of their generation. Education level, social economic status, and language all play a role in where people gather information. To declare that there are one or two media sources that parents of school-age children rely on is arrogant at best, and more likely, ignorant.

Any organization’s strategy has to be to use every possible form of media delivery to reach the stakeholders. In the case of a school, information has to be delivered through student folders, phone call announcements, in-school announcements, school website, parent emails, mail, Public Service Announcements (PSA,) school’s Facebook page, etc. Information must also be repeated in order to reach people when they’re listening. A single Facebook post is like going to a street corner at 6:00 AM and yelling out information and then assuming that everyone who passes by that street corner that day will hear the message.

But just sending out the same message through all the channels is ineffective. Social media channels are best used as a ‘reminder’ or ‘alert’ forum with a link back to one source (e.g.; the school website.) Long posts on Facebook make the information less likely to be read both now and in the future. Short posts with a link to more information for those interested is the most efficient method of delivery.

The website is NOT dead. In fact, it is more vital than ever. A charter school’s website is an information source for those considering enrolling their children, a primary source for parents for detailed information, and it establishes the public image for the school. A Facebook page is vital, and if you have a brilliant administration, Twitter can be the inside source for parents who want to know the inside scoop of what is happening now, but the school website will always be the 24/7/365 place for vital information.

It will take a decade or more to weed out the old PR professionals who live in the past; however, it doesn’t take a sixteen-year-old to know when someone doesn’t understand how to communicate in this century. If the stakeholders say they are not being adequately informed, it’s obvious the organization has a problem.