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My First and Final (gulp) Imaginary Interview With Terry Gross

05 Thursday Apr 2018

Posted by in Aging, All Rights Reserved, Communication, Entertainment, Fiction, Journalism, Life, Marketing, Nevada, Passionate People, Random, Traditional Media, United States, Women

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[NOTE:  5 April 2038. This imaginary interview with Fresh Air’s host Terry Gross took place in the cafeteria at the National Public Radio (NPR) Senior Care Facility in Washington, D.C., about five blocks from the NPR headquarters.]

Terry Gross WHYY

Fresh Air’s Terry Gross, 1987

Interview with Terry Gross:  Part I

Me:  This is a special guest-host edition of Fresh Air. My guest today is Terry Gross. She has been on radio for 65 years. For over six decades she has been the host of this weekday interview show produced by WHYY in Philadelphia and aired across the nation through National Public Radio stations. She has a degree in English, and a Masters degree in Communication. Among her many honors are a Peabody Award, an Edward R. Murrow Award, a Columbia Journalism Award, a 2015 National Humanities Award, and in 2012 she was inducted into the Radio Hall of Fame. Terry, thank you for allowing me the honor of guest hosting your show, and the honor of interviewing you.

Terry:  You’re welcome.

Me:  You have had a front row seat to the some of the most influential and creative people for over sixty years. Does it ever become boring?

Terry:  Not usually. There is a routine we follow, but each interview is a potential Pandora’s box. We never know what we’ll find until we start talking to the guest. It keeps things edgy.

 Me:  You could have retired decades ago. What has kept you going?

Terry:  A lack of a retirement program. It’s public radio, not “Who Wants To Be A Millionaire.”

[Me:  Pause.]

Me:  So you keep working for a paycheck?

Terry:  Not a paycheck. I get to stay here. Woo-hoo.

Me:  I should tell our listeners, that by ‘here’ you mean the NPR Senior Care Facility.

Terry:  Again, woo-hoo. Look over there. That’s Steve Inskeep eating his oatmeal. They still wheel him over to NPR six days a week.

Me:  To record NPR’s Morning Edition.

Terry:  And to clean the bathrooms…and he’s talking to Cokie Roberts. She’s probably explaining to Steve once again why he can’t have prunes in his oatmeal and prune juice. Here, you get one or the other, not both. That man at that table is Kai Ryssdal. He’s so hot. Oh, and over by the coffee machine is Don Gonyea….oh, wait, he’s trying to snort the artificial sweetener again. Excuse me.

Interview with Terry Gross:  Part II

Me:  We’re back talking to the host of Fresh Air, Terry Gross. Is Don okay?

Terry: He’ll be fine. We’ve told them that they can’t keep the artificial sweetener by the coffee. He finds them every time. Now, where were we?

Me:  I think we were talking about your amazing history on the radio. You have connections to generations of well-known people. How do you keep finding the next ‘Tom Hanks.’

Terry:  It’s not that difficult. After so many years, people come to you. You can usually tell they want to be on the show when they start inviting you to their parties.

Me:  But isn’t it exhausting to come up with high-quality interviews every weekday?

Terry:  Not really. We get at least two shows after each interview.

Me:  You mean re-airing the interview with the person releases a new book or movie?

Terry:  Yes, that, and when they die. We discovered long ago that the interview has a bigger audience just after they die.

Me:  Does that make an original interview less meaningful knowing that it will have a smaller audience, than after the person dies?

Terry:  Of course. But it means my show is easy the day after they’ve died. A little intro. A few edits. Bingo, new show. We call the first interview premorties and the final broadcast postmorties. Premorties is the salad, Postmorties is the entree and dessert.

Me:  Uhm…I see. Lately, it seems that most of your shows are postmorties.

Terry:  Yes. We’ve changed our strategy in the last few years. Now we do the interview just for the postmorties. We interview, he or she dies, we broadcast.

Me:  But what about days when no one significant has died?

Terry:  We have a guy.

Me:  What do you mean?

Terry:  Have you ever noticed that a celebrity dies almost every day except Fridays and Saturdays?

[Me:  Choking a little.]

Me:  You don’t…

Terry: Yes, we do.

Me:  So this interview…

Terry:  You’re a postmortie. You didn’t really think you were important enough for me to have on my show.

Me:  I’m going to …die?

Terry:  Spectacularly. It will be a self-driving car hit by California’s high-speed train. We’re trying to get a Tesla, but they’re really hard to find. Jay Leno used to have one, but it caught on fire. I was hoping we could have you also hit by that Tesla Roadster SpaceX launched twenty years ago, but they said the orbit was all wrong.

Me: oh…that would have been nice…I guess. I think I should head home now.

Terry:  Sure, but be careful. Don’t do anything dangerous before Tuesday.

Me:  okay.

Trump’s Trade Deficit Talk Proves Lack of Knowledge

07 Wednesday Mar 2018

Posted by in All Rights Reserved, Business, Donald Trump, Economy, Education, Ethics, Generational, Government, Government Regulation, History, jobs, labor, Management Practices, Nevada, Politicians, Politics, Public Image, racism, Relationships, Russian influence, selling, Stock Market, Taxes, Technology, Trade deficit, United States, US History

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Trade deficits are bad. Everyone knows a trade deficit is bad. So when a person goes to a store and buys a product they have a trade deficit with that store. That’s bad, correct? They have the product that has value but they don’t have the money. The person has less money and the store has more. That is a trade deficit. So why don’t we build, mine, and/or grow everything so we don’t have a trade deficit?

Tariffs and Trade Wars Kill an Economy

Kai Ryssdal of American Public Media’s (APM) Marketplace had Ryan Kailath explain this on Tuesday using a sandwich shop. The point he made with his report was that we don’t ‘lose’ money in a trade deficit. It’s a point that Mr. “Art of the Deal” Donald Trump should understand, but his words and actions indicate he that he doesn’t understand the basics of international trade.

Trade Deficit:  It’s Not Just About Jobs

Many people focus on jobs when discussing the trade deficit. When other countries make stuff that we buy they create jobs for people in their country. It’s easy to argue that when they have the jobs, we don’t. That’s not necessarily true, nor relevant.

We are the 362.874 kg gorilla in the room when it comes to buying goods. We don’t need menial jobs that pay low wages in this country. We have spent a lot of money to educate people so they don’t have to work menial jobs for low wages. We need jobs that challenge workers and the pay living wages.

Buying inexpensive materials and goods from other countries we put those types of jobs there and have the products to use and raw materials for final manufacturing at a lower cost than if we did the work in this country. We save money and resell those products at a profit, but lower cost.

We create jobs in the secondary outcome of trading with other countries. That system may create a trade deficit, but that is a good thing. Trade deficits mean that a country is saving money because let’s face it, why would a company pay for a product that they could build here for less cost?

Managing a Trade Deficit

Protectionists believe that the United States is the center of the universe. They want to create a trade war with other countries because they believe our country doesn’t need them. It is driven by a racist point of view. Protectionists believe that our economy would be perfect if we didn’t interact with any other country. It is a childish mentality that is fatal in an adult world.

A trade war using taxes and tariffs to prevent trade doesn’t create jobs in the United States. A trade war makes businesses import products at a higher cost and makes other countries angry. A trade war is akin to telling your local grocer that you are going to charge them to allow you to buy food.

Trump is about to ignite a fuse that will blow our country up. The “Art of the Deal” guy isn’t artistic, and he’s giving our country a bad deal.

Trump’s Family: Keepers of the Big Liar

02 Friday Mar 2018

Posted by in Communication, Ethics, Government, Government Regulation, History, Honor, Journalism, Management Practices, Politicians, Politics, Relationships, Respect, Russian influence, United States, US History

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Yesterday, (1 March 2018) I listened to a few minutes of On Point, hosted by Ray Suarez, discussing Jared Kushner’s security clearance downgrade. A caller had talked about the issue of having family members as a political adviser to the President. Suarez responded by defending Donald Trump’s use of family members into positions for which they lacked the qualifications.

All in the Family: Trump’s Lie Keepers

Suarez said that Trump needed loyal advisors and that Trump saw his family as loyal. It was the most absurd defense of Donald Trump I have heard from a normally reasonable person.

Trump Family Not the Royalty in USA

Presidential advisors are not dogs. They are responsible to the people of the United States of America. Feckless Trump is not the King of America and he is not allowed to use family members to keep his dark secrets. Trump is a servant of the public.

When did we forget this? When did the idea that political office is NOT to serve the people of the United States of America? Trump doesn’t get to keep secrets from the public and he isn’t allowed to use unqualified family members to keep his lies. Trump and his administration are accountable and answerable to us.

Media Accepting the Alt-Reality

There is a growing problem in the news media succumbing to the version of our country’s political dysfunction as normal and acceptable. Trump has demeaned the Office of President. The President is responsible for the welfare of our country and as President-elect he spurned security briefings that are part of being a well-informed leader. Even before taking the oath of office he refused his responsibilities and put our country at risk. This is a refusal to accept the responsibility required by the position.

Since he has taken office, Donald Trump has led our country farther away from who we are and it is unacceptable. Journalists should not be his accomplices. They shouldn’t be making up excuses for him that redefine the responsibilities of the Presidential administration.

My Imaginary Interview with Marketplace’s Kai Ryssdal

27 Tuesday Feb 2018

Posted by in Business, Economy, Entertainment, Ethics, Journalism, Marketing, Passionate People, Politicians, Politics, Public Image, Public Relations, Stock Market, Taxes, Technology, Traditional Media, Writing

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Me:  He’s a man who is all business when it comes to business. Kai Ryssdal is the voice of Marketplace, and for the unenlightened, it is a half-hour business news radio show produced and distributed by American Public Media on public radio stations five days a week all over this country. He has been in his current role for 13 years. A graduate of Emery University, then eight years in the Navy, a Navy pilot, worked in the Pentagon, MA from Georgetown, U.S. Foreign Service in Canada and China, even a stint with California Public Radio…tell me, sir, you are a Renaissance Man are you not?

Radio host Kai Ryssdal

Kai Ryssdal: Host of Marketplace

Kai:  I’ve done some things, but I’m not sure what the test is for qualifying as a Renaissance Man.

Me:  Fair enough. Since you’ve been in the big chair at Marketplace the show has won some awards. Edward R. Murrow Prize, an Emmy, awards from radio news directors, and some 12 million listeners. What defines the success of your show?

Kai:  What defines the success of the show?

Me:  When people say Marketplace is a great show because….

Kai:  What we do, or at least is our goal, is to make the issue understandable. If we can’t get someone in her or his car listening to our show to have an a-ha moment on the topic we are discussing, we’ve missed the mark.

Me:  You’ve said the term ‘Marketplacey’ in other interviews. You’ve described it, I believe, as a type of rhythm, a style that is unique that defines the show. Why does it work?

Kai:  I’m not sure I can answer that question. I can tell you that I think it is a style that expresses a serious, but relaxed treatment of the subject matter. It’s not too formal, nor too casual. We try to keep out the political agenda and focus on what is the structure of the problem.

Me:  Might some say you trim down the problem too much? Interviews on Marketplace tend to be short and include the view of only one person, correct?

Kai:  We try to do a mix of viewpoints, but we don’t try to do the point/counterpoint interviews. We try to break issues down into small components and cover them in several segments.

Me:  Is it investigative reporting?

Kai:  Not in the sense that we are digging up a secret and exposing it to the world. Our mission is more to educate and illuminate, not uncover.

Me:  But doesn’t that mean you control the process?

Kai:  I’m not sure I understand your point.

Me:  Do you decide what people learn about an issue? Do you shape the issue for the listener?

Kai:  Not with a nefarious intent, but we do clear away the clutter of the issue so a person with little or no experience in the subject can understand the details of the problem.

Me:  Okay, we’ll have to leave this here. Kai, thank you for your time.

Kai:  Thank you.

An Indictment Against NPR Journalism Standards

22 Monday Jan 2018

Posted by in Aging, Communication, Ethics, Generational, Government, Government Regulation, Higher Education, Honor, Journalism, Opinion, Politics, Pride, Print Media, Public Image, racism, Taxes, Traditional Media, Writing

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National Public Radio’s (NPR) Morning Edition is not alone in the race to lower journalism standards. It is; however, the latest example of how hard-hitting journalism has become a game of tossing softballs to ill-informed people for entertainment and soundbites.

Interview With a Trumpster

Friday morning (19 January 2018) Morning Edition’s Steve Inskeep and Don Gonyea were discussing Gonyea’s report on Donald Trump’s support in southwestern Pennsylvania. Included in his report was a soundbite of an interview with a Trump supporter using the name, Paul Walker:

Trump was not a politician. He did not come up through all the bullcrap and the handshakes and the elbow-rubbing. He came in. And I think it’s a direct approach. I like his twitters (ph). If you watch my Twitter account, I retweet just about everything that he puts out.

Gonyea then implied that people from the coal mining areas like Trump because they believe government regulation is taking away coal mining jobs. The next soundbite was of Republican State Senator Camera Bartolotta who explained the rationale behind Trumpster’s alleged “war on coal” sentiment:

…we have to fight for our jobs… Of course coal mining is different now. Of course you’re not going to need 2,000 coal miners in a coal mine. We’ve got automation. We’ve got machines. We’ve got, you know, better technology. But you know what? We still need coal.

As Gonyea ended his report, Steve Inskeep asked what seemed to be a prepared question for Gonyea:

…people on the left, …anytime we put Trump voters on the air. They ask – why keep interviewing Trump voters? They never change. They’re out of touch. Why? Why? Why?…Why talk to Trump voters?

Gonyea gave what seemed to be a prepared answer:

Well, first, we talk to voters of all kinds – of all stripes…As for the Trump voters, it’s important to know, A, if they’re still with him. But it’s good to hear how they talk about him and how that may change over time, if there are shifts. Is there strong support suddenly?…Also, in states where the vote’s very close, any movement among any voter group can make the difference.

The Indictment against NPR’s Morning Edition

Morning Edition violated basic journalism standards in the following ways:

Most of the information was based on opinion, not fact.

The man using the name, Paul Walker, expressed his opinion. State Senator Camera Bartolotta expressed her opinion of other people’s opinions. 

Walker, said: “Trump’s not a politician.” FACT:  Trump has run for political office many times. Trump has been a political figure for decades.

State Senator Bartolotta explained why Trump supporters feel they have to fight the government for coal mining jobs, then gave reasons why it wasn’t the government stealing coal mining jobs.

None of the opinions expressed were newsworthy.

These opinions are typical opinions of Trump supporters. The apparent news was that Trump supporters have the same opinions as they have always had. It is the classic dog bites man story. 

Information was meaningless.

The entire story was based on uninformed and/or incorrect opinions. The story was not exposing the lack of facts by the people interviewed but instead legitimized inaccurate and/or uninformed opinion. 

End Didn’t Justify the Story

The exchange between Inskeep and Gonyea seemed to be an attempt to justify poor journalism. Uniformed opinions are not news. They don’t add to the debate, and to focus on inaccurate opinion rather than fact leads people to believe that their opinion is valid regardless of how uninformed, racist, or inappropriate it is to be expressed. It encourages people to become more extremist in order to attract the attention of the media.

*_*_*_*_*_*_*_*_*_*_*_*_*_*_*_*_*_*_*_*_*_*_*_*_*_*_*_*_*_*_*_*_*_*_*_*_*

Trumpster Babble Shorthand

Babble #1 – “Trump’s a straight shooter” = He doesn’t research or listen to people, he just says the first thing to come into his head.

Babble #2 – “Trump speaks for the little guy.” = Trump says what uneducated racist is thinking.

Babble #3 – “We have to stop giving all our money to the government.” = I don’t want to pay for the privilege of living in the United States of America. 

Babble #4 – “Trump is keeping people from coming to America and stealing our jobs.” = I’m racist so I can blame people of color for taking jobs I would never apply for because they’re beneath me, or far beyond my qualifications.

Babble #5 – “Trump’s not a politician” = He’s inexperienced. 

Babble #6 – “We need jobs!” = We need jobs that pay lots of money to people in a small town with few skills and only a high school degree…or less.

Journalists Using Uneducated, Uninformed Opinion As Fact

16 Saturday Dec 2017

Posted by in Aging, Communication, Education, Ethics, Generational, Government, Government Regulation, Green, Health, Higher Education, Journalism, Politics, racism, Religion, Science, Taxes, Traditional Media, Universities, US History, Women

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There is a growing crisis of legitimate news organizations interviewing an uninformed person and presenting it as news. The person-on-street interview is justified by journalists as a citizen’s opinion, using the logic that all citizens are equally informed and knowledgeable; therefore, his or her opinion is valid.

Opinions are like assholes. Everybody has one.

Clint Eastwood as Dirty Harry

However, an opinion is limited by the person’s real experience and knowledge. Few people are qualified to speak intelligently on significant topics like foreign policy, and economic and legal issues. An unqualified person should not be giving their opinion on local or national news without clarifying his or her background on the subject matter.

Journalists Going For Entertainment, Not Fact

The problem of unqualified opinions being presented as news has become more severe as the opinions have become more outrageous. Trump supporters have had an entertainment value for some news organizations because their statements are often contrary to known facts and/or logical reasoning.

We do not go to first graders and ask them to design the best and most effective educational methods because they have no qualifications or skills to offer an opinion. They may have an opinion, but having recess all day long is not a legitimate answer to the question.

Opinions of uneducated, uninformed citizens destroy democracy because it circumvents intelligent discussion. An irrational person’s opinion does not lead to a rational debate of the issues.

Ryssdal Allows Guest To Euphemize High Crude Oil Price As Desirable

26 Wednesday Apr 2017

Posted by in Aging, Business, Customer Service, Ethics, Government, Government Regulation, Green, History, Management Practices, Politics, Public Image, Public Relations

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As host and senior editor of NPR’s (National Public Radio) business-focused, Marketplace, Kai Ryssdal has a tough job. He and his staff have to meld business, politics, and society into small chunks of edible information for his listeners to consume during one of four syndicated shows that air multiple times each day.

For most people, developing and presenting an informative, factual, unbiased radio program about business and everything around it would be a tax that is over 100% of their brain’s income. But Ryssdal isn’t ‘most people.’

So it would be perfectly reasonable to give Mr. Ryssdal a break and overlook a segment that didn’t really measure up to a perfect journalistic standard. Sorry, Kai, but you don’t get that break.

Last week, (April 18, 2017,) Ryssdal and Maria Hollenhorst produced a segment on oil pricing called, “Why boom-bust oil prices may be here to stay.” Ryssdal was interviewing former President George W. Bush advisor, Robert McNally who recently came out with a book called, Crude Volatility.

In his book, and during this interview, McNally attempts to generate fear that low oil prices are bad. Only, he doesn’t use the words, “low oil prices.” Instead he refers to price instability and price swings. McNally uses the euphemism of price stability to indicate artificially high crude oil prices are good, and free market, low crude oil prices are bad.

Historical Crude Oil Price (red line = adjusted for inflation. Credit: Wikipedia)

Adjusted for inflation, crude oil prices were relatively stable for forty years at around $20/barrel from 1933 to 1973. McNally implies that once OPEC began controlling the oil market in the 1970’s, the artificially high price of crude oil was a ‘stable’ oil price. He seems to suggest that the return to lower oil prices at the end of the 20th century and in the past two years are a sign of instability, simply because the free market is controlling the prices.

From his book and interview, it is clear that McNally is a conservative, on a first name basis with major oil executives, and one who believes that the future consumption of oil, as Agent Smith might say, is the sound of inevitability. It is also clear McNally desires to be a mercenary for oil corporations that seek to manipulate the market for their gain.  

What isn’t clear is why Kai Ryssdal gave him a pass on his attempt to generate fear of free market influences on crude oil prices. Ryssdal is too smart to not see McNally’s pandering to his oil clients, and the Marketplace staff had to know that McNally is not an unbiased source of information. 

Sure, high oil prices are good for oil companies and their investors, but wasn’t this past election allegedly about making things fair for the poor guy who has to pay the price at the pump?

(Marketplace is owned and operated by American Public Media)

2Q 2010 Social Media Tools: Facebook/Twitter sail on, LinkedIn/MySpace don’t

20 Tuesday Jul 2010

Posted by in Communication, Consulting, Customer Relations, Customer Service, Information Technology, Internet, Management Practices, Passionate People, Public Relations, Re-Imagine!, Relationships, Rotary, SEO, Social Interactive Media (SIM), Social Media Relations, The Tipping Point

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by Paul Kiser
USA PDT  [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

Facebook Dragging Anchor?
Facebook hit 500 million users recently (Google Ad Planner puts them at 550 million as of June) and Twitter is hovering near 100 million. When you consider that Facebook doubled the number of users in about a year it seems like the growth of the giant will not stop, but something interesting has happened in the past three months. The growth in visitors (measured via cookies) has slowed; however, Facebook has gained 60 million users in the second quarter, so no one can reach a conclusion, yet.

Yes, everyone was going to quit Facebook on May 31, 2010, and that didn’t happen, but there may be a new temperamental wind blowing in the world of Social Media. It’s possible that Facebook’s bad press over privacy issues has had an impact on new users and/or it’s possible that Facebook has reached a point of saturation. Regardless, Facebook has hit a speed bump, which leads everyone to wonder if it is a temporary blip, or has the bubble burst?

Facebook Visitors 2Q 2010 (not users)

Twitter Whale of a Fail
Twitter has also seen a slight decrease in visitors over the last two months; however, Twitter gained 16 million users in the second quarter and it should easily exceed the 100 million user mark in the third quarter. Twitter may be experiencing fallout from the backlash at Facebook, but it is more likely that Twitters persistent ‘Fail Whale’ capacity issues are preventing the service from scoring big gains with new users. For several weeks in June, Twitter users experienced constant interruptions in service that were a major annoyance causing many to exacerbate the problem by Tweeting their complaints. The issues were similar to the days when AOL dial-up service lacked the capacity to handle the volume of users…and remind us of the risk an organization takes in failing to anticipate rapid growth.

Twitter Visitors 2Q 2010

From a position of potential demand by business-oriented users, Twitter is in the best position to grow into the Facebook of the business world, but it has to overcome the confusion by older users of the usefulness of the service; however, there is a ‘Tipping Point’ that once achieved could push Twitter into mega growth and a potential of becoming larger than Facebook in total users.

Twitter up-time seems to be getting better in the past two weeks, but continued reliability problems could have a significant impact on user happiness and that opens the door for another service to step up and prove that they offer more than twitchy connections.

LinkedIn Visitors 2Q 2010

LinkedIn Becalmed
The surprise in the 2nd Quarter was the loss of users for LinkedIn. Dropping from 41 million down to 38 million for the business networking website may indicate that it is in a market that is too narrow. LinkedIn encourages long discussions of business issues, and the formation of related groups, but the downside is that few care to read 257 posts of people’s opinions where the knowledgeable people are mixed in with the clueless. LinkedIn also discourages connecting to another user unless you already have a relationship with them, which means you’re talking to the same people you already know. Twitter’s advantage is a more rapid discussion that spins off to other blogs rather than an on-line list of opinions. Twitter also connects people in a way that allows the user to edit their followers, rather than depending on an existing relationship. This could be the signal of a trend and LinkedIn may come out on the short end of Darwin’s evolution theory.

MySpace Visitors 2Q 2010

MySpace: The Titanic of Social Media
MySpace is proof that failure is an option in the world of Social Media. Of course, they are a failure with 66 million followers at the end of the 2nd Quarter, but they had 80 million users at the end of the 1st Quarter. At this pace they will under 10 million users by next summer. MySpace is the Wicked Witch of the West and she is sitting under Niagara Falls …. ‘I’m meltinggggg.’

It is possible that by the end of the 3rd Quarter the field of Social Media tools could be clearly down to Facebook and Twitter. MySpace would need a massive public relations campaign and cool new tricks to stop its decline. It is the BP of the Social Media and it doesn’t have the finances to pull up before it noses into the corn field. LinkedIn is sitting on a house of cards. Being a ‘Business Networking’ service is not enough to keep it viable. If it drops under 30 million users by the end of 3rd Quarter I predict that it will be a race between LinkedIn and MySpace to be the first to dissolve in 2011. MySpace’s loss will be Facebook’s gain and LinkedIn’s loss will be Twitter’s gain. I still believe Twitter has more potential than Facebook, but they will have to overcome the misconceptions by older users of its purpose and value.

We wait for the 3rd Quarter…what will people do?

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Rotary New Year: Retread or Renaissance?

25 Friday Jun 2010

Posted by in 2020 Enterprise Technologies, Branding, Club Leadership, Communication, Membership Recruitment, Membership Retention, Passionate People, Public Relations, Relationships, Rotary, Rotary@105, Social Interactive Media (SIM), Social Media Relations

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by Paul Kiser
USA PDT  [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser - Public Relations Chair, Rotary District 5190

On July 1 of every year Rotary rolls out a new administration. From the club level to the 18th floor of One Rotary Center the leadership for our organization makes quietly dramatic team substitution. Each year starts with the hope of pushing Rotary to new levels of success and each year ends with a long sigh of relief.

When I first joined Rotary on July 5, 2001, I learned quickly that a new adminstration was not to take any action, including planning, until July 1, which meant that it was late August before the club leadership could get organized. This concept of not ‘stepping on the current President’s toes’ was an outdated, destructive dogma that held back the club from being prepared and in motion when the first bell rang in July. Somewhere around our Centennial in 2005 I noticed that the attitude was changing and clubs were being encouraged to get the new leadership trained and ready before July 1 and each subsequent year the quality and preparedness of clubs has improved. At least in our District, the class of 2010-11 is perhaps the best prepared for putting words and ideas into action when they stand up in front of the club on Week 1.

Theme for 2010-11

But preparing and training only set the stage, it is performance that counts. The world has changed and the role of a service organization that is not bound by religious, political, or ideological motives is more critical than ever in a world where those motives are driving a wedge between people instead of uniting them. Rotary’s constitution and history have freed our members from judging our fellow world citizens before we offer to serve, nor do we serve them with the intention of converting them to our beliefs. Rotary’s motto of Service Above Self means that we are in the unique position of unrequited care and service to others. In 2010 and beyond, the world is in desperate need of that which is the core of a Rotarian’s heart.

But we are faced with a challenge that has been dogging us for years. Despite multiple years of great Rotary International (RI) Presidents, and District Governors, one year looks much like the previous year any many of our key club functions. Our new themes and leadership fail to make any significant headway with the-way-we-have-always-done-things paradigm.

One area that demonstrates this is in Membership. An organization that is stagnant in membership growth cannot expect to meet new challenges and yet for seven years we have sat at 1.2 million members. In our District (5190) the average size of a club has been steadily shrinking. Last year I researched the last five years and found that we have dropped from an average of 53 members per club (June 2005) down to 47 members (September 2009.) As of April of 2010, that average has dropped to 46 members per club. This is not a criticism of our District because I suspect I would find the same data in all the North American Districts. It is apparent that not only is our growth stagnant, but our clubs are shrinking, which means fewer members to take on a bigger role.

2010-11 RI President Ray Klinginsmith

The question for each of us is whether this will be another year of Retread Membership or a year of rebirth, (Renaissance,) in Membership? To have a rebirth we must have a new approach and not be locked into medieval thinking. Current RI President John Kenny gave us the theme, The Future of Rotary is in Your Hands, and upcoming RI President Ray Klinginsmith challenges clubs to ‘get bigger, better, bolder’. Both invite Rotarians to not make a Retread of the 2010-11 year, but to spawn a Renaissance of our organization. So what holds us back?

(Rotary meant for young professionals? Click here for story.)

I have had many conversations with Rotarians about membership. I often hear about the barriers and challenges. But what I know is that the difference between a Retread Rotary year and a Rotary Renaissance will be determined not by a theme, or by the words of the RI President, or by great work by a District Governor. Creating a Rotary Renaissance will be determined by individual club members who decide that there are no excuses and that failure in membership growth is not an option. Robert Kennedy is credited with saying, “If not us, who? If not now, when?” Two questions every Rotarian should ask themselves in this new Rotary year.

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The shock of the McChrystal story: Story is over before the article is published

24 Thursday Jun 2010

Posted by in 2020 Enterprise Technologies, Communication, Crisis Management, Ethics, Human Resources, Internet, Lessons of Life, Management Practices, Print Media, Public Relations, Rotary, Social Interactive Media (SIM), Traditional Media

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by Paul Kiser [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser - CEO 2020 Enterprise Technologies

Today is an amazing day! It may not seem that different to some people, but they just don’t realize what today signifies in the world of social and traditional media. Still, not clear? Think about this:

General Stanley McChrystal

  • Monday, June 21 – Reports surface that President Obama is angry about an article that would be appearing in Rolling Stones magazine. The article has several remarks by General Stanley McChrystal that were derogatory in nature about several people in the Administration. It is announced that McChrystal has been ordered to appear in person at the White House for Wednesday’s staff meeting, normally done via a secure video transmission.
  • Tuesday, June 22 – Thousands of articles, blogs, and news stories on television and radio discuss the article, the General and what should be done. All this happens while the General is in transit to Washington, D.C.
  • Wednesday, June 23 – General McChrystal reports to the White House, his resignation is accepted and it is announced that General David Petraeus will assume his command.
  • Thursday, June 24 – Continued discussion around the world about the article, the General, and President Obama’s solution to the issue. A Google search of the terms ‘McChrystal runaway general Obama’ nets 464,000 hits (many refer to another situation in October 2009) and the same terms appearing in blogs nets 92,000 hits.

So why does this make today an amazing day? The article that is the cause of bringing down the US Commander of the war in Afghanistan, the President making a swift, major change in his top military administrative staff, and has been the subject of discussion around the world for days…isn’t published in print until tomorrow.

But that isn’t even the best part! The best part is that no one is amazed by this bizarre situation. We have become so accustomed to the Internet trumping print media that no one sees the significance of the reaction to a news story superseding the news story actually being published.

What does it mean?
There is no better example of what has happened in the worlds of Social and Traditional Media than the events of this week. Print media used to ‘be’ the news but now print media is only a historical account of news. It is impossible for print media to have any impact on the world because it is too slow. Yes, television and radio were leaders in promoting the story; however, it was the Internet that provided the mechanism for so many ‘civilians’ to react to the story. The story was discussed in blogs, on Facebook, and on Twitter…all in real-time, not on a news cycle.

For the business person it is simple. If you think that Social Media is a waste of time and that it has no ROI (return on investment) for your company then know that your business could be dead before you even know why. If you are not plugged in and aware then you are flying blind in a world that quietly watches you and everything you do. The Google search will give your customer access to the good, the bad, and the ugly about you.

Think about this: a very powerful and successful military man was brought down by one reporter through some inappropriate remarks. In this situation he worked for a major publication, but it could have been a blogger with a video and the impact would have been the same. Social Media is not about how much time it will take out of your day, nor is it about the return on your investment. It is about your survival.

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