Tag Archives: Sales

Forget Stock Market & Bitcoin, Invest in Mendadent Toothpaste

12 Monday Feb 2018

Posted by in Aging, Branding, Business, Customer Relations, Customer Service, Generational, habits, Health, Lessons of Life, Marketing, Pride, Random

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Those who like to invest in non-existent products might want to rethink his or her strategy considering last week’s mini-stock market crash…uhm, correction. The stock market single week 2,000 plus point losses and Bitcoins $6,000 plus single-month losses left investors with a lot less value in a very short time. Time to think toothpaste.

That’s correct, if a person wants to invest in something of increasing value, try toothpaste. Specifically, Mentadent toothpaste.

Amazon Ad

Only $89..99 for a two pack refill of Mentadent toothpaste!

Supply and Demand of Toothpaste

This price is real. Mentadent on Amazon.com is currently selling at $89.99/two pack refills. The reality is that this is the last of the line for Mentadent. They discontinued production of the toothpaste last year and now the last remaining packages are selling at a premium price.

Unfortunately, this price is probably the maximum price of Mentadent on the market. It has a limited shelf life and soon any remaining unsold product will be worthless after its expiration date has passed.

End of a Personal Era

I discovered this ‘investment’ when I was trying to order more for my personal use. When I met my spouse she was using Mentadent because she didn’t like half crumpled tubes of toothpaste sitting on the bathroom sink. I liked the taste of Mentadent and gave up the product I’d been using.

That was 23 years ago. My adoption of Mentadent was driven by my aversion squeeze tubes and to the limited choices on the market. I had always hated Colgate, and I had used Crest or Aim most of my life. The switch to Mentadent felt like ‘sticking it to the Man.’

It has been harder to find Mentadent in the last few years as some retail stores stopped stocking it, but somehow I always managed to locate a new source. Now I have reached the end the Mentadent rope. I have to switch toothpaste. Back to ugly and awkward squeeze tubes.

Damn.

[COUNT TO 500:  501st Article in PAULx]

Dear Business Person: It is 2010. Please update your brain.

17 Friday Sep 2010

Posted by in Branding, Business, Communication, Customer Relations, Customer Service, Employee Retention, Government Regulation, History, Information Technology, Internet, Lessons of Life, Management Practices, Membership Recruitment, Membership Retention, Passionate People, Print Media, Public Relations, Re-Imagine!, Relationships, Rotary, Rotary@105, Social Interactive Media (SIM), Social Media Relations, The Tipping Point, Traditional Media, Website

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by Paul Kiser
USA PDT  [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

Recently I listened to a presentation on how to network to increase referrals of potential customers. The speaker made her living by teaching people how to do this, so there is no doubt she knew her subject. Personally, I agree that face-to-face networking skills are critical if you are going to be in business, especially if you have direct customer contact.

However, she quoted statistics from a 2002 study done by the Chamber of Commerce on referral effectiveness based on the method of contact. 2002. That is where she lost me.

How far back is 2002? In 2002, the Department of Justice announced it was going to investigate Enron, the UN Security Council froze the assets of Osama bin Laden, Al-Qaeda, and the Taliban, the Winter Olympics were held in Salt Lake City, Utah, The US Secretary of Energy declared Yucca Mountain, Nevada to be a suitable nuclear waste depository, the Space Shuttle Columbia completed a mission to update the Hubble Space Telescope…it’s last before it would be destroyed on re-entry from it’s next mission in 2003, the United States led coalition invaded Afghanistan, A Beautiful Mind won Best Picture, United Airlines and WorldCom filed for bankruptcy, Congress approved a resolution to go to war with Iraq, and President George W. Bush created the Department of Homeland Security.

Columbia Space Shuttle Breakup in 2003

To some, it may seem like 2002 was yesterday, but when discussing a topic on how business referrals are made in 2010, quoting data from a single, eight year-old study makes me question the relevancy of any of the information provided. Note that the Internet was only eleven years old in 2002. The first Social Media site, Friendster was started in 2002. It wasn’t until 2003, that the more known sites of LinkedIn (May) and MySpace (August) were introduced. Facebook didn’t come on-line until February 2004, YouTube began a year later, and Twitter didn’t start until July 15, 2006.

The world of communication and business have changed dramatically in the past 36 months, let alone the changes over the past eight years. To discuss ‘networking’ from a perspective of the world in 2002 is to be in Denial* of the world of 2010. While ‘more experienced’ business people scoff at “these young people” and their Social Media, the reality is that referrals are being replaced by customer recommendations read off of blogs and other Internet sources. ‘Experienced’ business people can be angry, condescending, and ignorant all they want about the impact of Social Media on business…but it won’t change what has happened. Many people blame government regulation for business failures, but more businesses fail because of outdated business minds and practices than anything other cause and we are neck-deep in 2002 business thinking.

(*See Rotary@105: Grieving Change)

Face-to-face networking is important, but compare the number of face-to-face interactions/connections that a person can make in a day with the number of interactions/connections that can be made through blogs, LinkedIn, Facebook, and Twitter in an hour, and it becomes apparent that dismissing the power of Social Media makes a business person appear uninformed and outdated…sort of like a man who wears shorts, sandals…and black socks. That analogy may not make sense to some people, but then again, those people probably aren’t reading this blog…or any others.

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Epic Fail: Media/PR ‘Experts’ don’t get Twitter

13 Tuesday Jul 2010

Posted by in Branding, Communication, Customer Relations, Customer Service, Ethics, Information Technology, Internet, Lessons of Life, Management Practices, Passionate People, Print Media, Public Relations, Re-Imagine!, Relationships, Rotary, SEO, Social Interactive Media (SIM), Social Media Relations, The Tipping Point, Traditional Media

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by Paul Kiser
USA PDT  [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

“I just don’t see a way to monetize it” – Local PR Company Owner

Paul Kiser

Some of my best friends are Media/Public Relations (PR)/Marketing Experts…okay, maybe not my best friends, but I do have several people I consider friends who have been/are major players in the PR industry in their market and almost all of them either reject Twitter or are mystified by it. The three questions/comments I hear most from my PR friends are as follows:

  • How do you have time to do it?
  • I don’t see how to monetize Twitter.
  • I just don’t get it

The first question requires that a person accept that Twitter can be something of value to their (or their client’s) business. Unfortunately, many ‘experienced’ business people have a misconception of what Twitter is (or is not,) so they are already under the presumption of guilt on the charge the Twitter is a waste of time. They have to be convinced that it has value, thus deserving it merits their ‘time’. But for many ‘seasoned’ PR types the only way they will accept Twitter as worth their time is if it has an immediate dollar return, which leads to the second comment.

The fact is that Twitter a communication tool leads the experienced Media/PR person to fall back to the concept that it can be used for advertising/spam purposes and when Social Media users respond by unfriending/unfollowing them, they decide that Twitter is a waste of time. All their training and experience tells them that Social Media is a billboard that if they can just find the right ‘trick’ then Twitter can be used to manipulate the public to buy whatever they (or their client) is selling. That is what they know and thus it leads to the third comment, that they just don’t get it.

Twitter is a new variety of the PR Cherry

Twitter is not a spam tool. The idea that you can make revenue directly from Social Media demonstrates a lack of understanding of the environment. It would be like trying to add spam to someone’s personal email. People would not accept their personal message being overshadowed by spam for Sam’s Plumbing and it would be annoying to the receiver. Spam/advertising (all advertising is spam) is an affront to people’s intelligence and when people can turn it off they do, and that means Twitter has no value to many ‘experienced’ Media/PR people.

The failing is in the concept of trying to ‘sell’. Any reputable business does not need to ‘sell’ their product or service. I’ll say that again. Any reputable business does NOT need to sell their product or service. What they need to do is educate the public on their product or service and why it will improve their life. Educating is not selling. Selling assumes that you can manipulate people to buy whatever you’re selling. Selling is a function of greed and greed is unethical.

The Social Media environment exposes selling and rejects it, but it loves educating. Social Media is a learning environment and the PR professional that doesn’t understand that will not understand Twitter. This opens the door for those who can reject the old ideas of PR and accept a new strategy of service/product management.

Meanwhile, we should create a new Social Media tool for those who love to sell. They can all join it and try to sell to each other. Maybe we can call in ‘Spinster’?

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Death of ALL Salesmen!

29 Thursday Apr 2010

Posted by in Branding, Consulting, Information Technology, Management Practices, Passionate People, Public Relations, Re-Imagine!, Rotary, Social Interactive Media (SIM), Social Media Relations

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Dear Mr. Webster:

Please remove the following words from your dictionary:  ‘Sales‘, ‘salesman‘, ‘salesperson‘, ‘selling‘, ‘advertise‘, ‘ads‘, …oh, and while you’re at it, remove that word, ‘metrics‘.

My reasons are as follows:  While there are still gullible people who can be manipulated into buying something they don’t need, ‘selling‘ is an illegitimate word for today’s socially interactive, connected, and informed world.  It can be eliminated.

The same is true for ‘advertising‘. The idea of annoying people while they are involved in an activity like reading, watching TV, or listening to music has forced people to find alternatives to being inflicted with a sales pitch as payment for doing something they enjoy. In a social interactive world we don’t need to be assaulted.  People will discover good products and services through mass personal communication, therefore, advertising can also be eliminated.

As for the irksome term ‘metrics‘, it makes people giggle when some pompous fool uses it, so ….wait, nevermind ….keep ‘metrics’, it helps me identify our village idiots.

Thanks so much.

Sincerely,

Paul Kiser

Attention Must Be Earned!: Don’t Sell, Educate

Paul Kiser - CEO of Enterprise Technologies, inc.

Selling is a term that implies aggressiveness and manipulation.  It gives business owners the mistaken belief that if customers aren’t buying their product or service that it must be the fault of the ‘Sales’ team.

Here’s a thought: If people aren’t buying what you’re selling, maybe it’s because your products or services SUCK!

If a person doesn’t need a product or service, ‘selling’ them it will only lead to buyer’s remorse/regret and make the customer irritated at the company that manipulated them. Selling is the act of a desperate person who doesn’t believe in their product or service, but still hopes that they can find a sucker to bite. Selling something a person doesn’t need is a scam and it should be reserved for companies that have no honor or dignity.

The only time a product or service should be purchased is when it is needed by a customer and/or when it will improve the customer’s life.  Usually, a customer is not aware of all the products or services that can improve their life and that is an opportunity to educate, not sell.  Education is a service that makes the customer smarter.  It is not aggressive, nor desperate and it leads to a stronger bond between the customer and business.  Education is offered by a consultant that has his or her customer’s best interest in mind.

To educate a customer requires that the consultant know the client/customer.  The consultant should not be working for her or his company, but rather for the client. What is on the line is the brand, not of the company, but of the consultant.  A person who ‘sells’ damages his or her reputation and the person who educates becomes a valuable resource.

Educating rather than selling is a simple concept, but so few businesses seem to grasp it.  Why?  Because too many business think in the short-term – “What are our sales this month?” It’s a bad way to do business and it leads to pressure to ‘make a sale’. If revenue is down there are three possibilities.

  1. The customer has been well-taken care of and doesn’t need anything else now.
  2. The customer doesn’t realize that your company has a solution that they need.
  3. The customer knows your products/services suck.

If the situation is the first reason (a satisfied customer), then the consultant has done his or her job well!  A consultant can only take action if the situation is the second reason (needs more education.) However, if business is down because of the third reason (inferior product/service) then it is the business owner’s fault, not the consultant’s.

It is time to stop abusing customers. Start treating them with respect.  Kill your sales staff (well, not literally) and all terms that suggest manipulating the people who keep you in business.  It is a win-win for everyone.

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