Bloggers, Blogging, Blogs, Business, Customer Loyalty, Education, Executive Management, Facebook, Internet, LinkedIn, Management Practices, Membership Recruitment, Membership Retention, MySpace, Networking, Nevada, New Business World, Newspapers, Public Image, Public Relations, Publicity, Re-Imagine!, Referrals, Rotarians, Rotary, Rotary Club, Sales, Selling, Social Media, Social Networking, Twitter, Value-added, Year 2002, YouTube
Recently I listened to a presentation on how to network to increase referrals of potential customers. The speaker made her living by teaching people how to do this, so there is no doubt she knew her subject. Personally, I agree that face-to-face networking skills are critical if you are going to be in business, especially if you have direct customer contact.
However, she quoted statistics from a 2002 study done by the Chamber of Commerce on referral effectiveness based on the method of contact. 2002. That is where she lost me.
How far back is 2002? In 2002, the Department of Justice announced it was going to investigate Enron, the UN Security Council froze the assets of Osama bin Laden, Al-Qaeda, and the Taliban, the Winter Olympics were held in Salt Lake City, Utah, The US Secretary of Energy declared Yucca Mountain, Nevada to be a suitable nuclear waste depository, the Space Shuttle Columbia completed a mission to update the Hubble Space Telescope…it’s last before it would be destroyed on re-entry from it’s next mission in 2003, the United States led coalition invaded Afghanistan, A Beautiful Mind won Best Picture, United Airlines and WorldCom filed for bankruptcy, Congress approved a resolution to go to war with Iraq, and President George W. Bush created the Department of Homeland Security.
To some, it may seem like 2002 was yesterday, but when discussing a topic on how business referrals are made in 2010, quoting data from a single, eight year-old study makes me question the relevancy of any of the information provided. Note that the Internet was only eleven years old in 2002. The first Social Media site, Friendster was started in 2002. It wasn’t until 2003, that the more known sites of LinkedIn (May) and MySpace (August) were introduced. Facebook didn’t come on-line until February 2004, YouTube began a year later, and Twitter didn’t start until July 15, 2006.
The world of communication and business have changed dramatically in the past 36 months, let alone the changes over the past eight years. To discuss ‘networking’ from a perspective of the world in 2002 is to be in Denial* of the world of 2010. While ‘more experienced’ business people scoff at “these young people” and their Social Media, the reality is that referrals are being replaced by customer recommendations read off of blogs and other Internet sources. ‘Experienced’ business people can be angry, condescending, and ignorant all they want about the impact of Social Media on business…but it won’t change what has happened. Many people blame government regulation for business failures, but more businesses fail because of outdated business minds and practices than anything other cause and we are neck-deep in 2002 business thinking.
Face-to-face networking is important, but compare the number of face-to-face interactions/connections that a person can make in a day with the number of interactions/connections that can be made through blogs, LinkedIn, Facebook, and Twitter in an hour, and it becomes apparent that dismissing the power of Social Media makes a business person appear uninformed and outdated…sort of like a man who wears shorts, sandals…and black socks. That analogy may not make sense to some people, but then again, those people probably aren’t reading this blog…or any others.
- Riding Reno: The Ladies of Reno
- America’s Hostile Takeover of Mexico
- Selling watered-down beer: The best spin campaign in advertising
- Rotary@105: Grieving change
- Communication: Repetition of message does not increase awareness
- Millennium Hotel: Go away, spend your money elsewhere
- Is it time to fire yourself?
- Up in the air down in Texas
- I mow my lawn because…
- Rogue Flight Attendant shows his arrogance, Airlines dislike for the customer
- Nevada I-580: An Interstate by any other name
- How Rotary can..must..will plug into Social Media
- Physics in 2010: The more we understand, the less we know
- Nevada’s oldest brewery opens a Reno location
- Rotary Membership/Public Image Challenge
- 2Q 2010 Social Media Tools: Facebook/Twitter sail on, LinkedIn/MySpace don’t
- Epic Fail: PR ‘Experts’ don’t get Twitter
- King of Anything: Social Media vs Traditional Media
- Rotary PR: Disrespecting the Club President is a PR/Membership issue
- WiFi on Southwest Airlines: Is it ‘Shovel Ready’?
- Starbucks makes a smart move: Free WiFi
- Two Barbecues and a Wedding
- Foul Play: FIFA shows what less regulation offers to business
- Rotary New Year: Retread or Renaissance?
- The Shock of the McChrystal Story: The story is over before the article is published
- Tony Hayward: The very model of a modern Major General
- Rotary@105: A young professionals networking club?
- One Rotary Center: A home for 1.2 million members
- War Declared on Social Media: Desperate Acts of Traditional Media
- Pay It Middle: The Balance between Too Much and Too Little Compensation
- Mega Executive Pay Leads to Poor Performance
- Relationships and Thin-Slicing: Why the other person knows what you’re really thinking
- Browser Wars: Internet Explorer losing, Google Chrome gaining ground
- Rotary@105: What BP Could Learn from the 1914 Rotary Code of Ethics
- Twitter is the Thunderstorm of World Thought
- Signs of the Times
- Rotary Magazine Dilemma Reveals the Impact of Social Media
- How Social Interactive Media Could Transform Higher Education
- How to Become a Zen Master of Social Media
- Car Dealership Re-Imagines Customer Service
- Death of All Salesmen!
- Aristotle’s General Rules on Social Media
- Social Media: What is it and Why Should You Care?
- Social Media 2020: Keep it Personal
- Social Media 2020: Who Shouldn’t Be Teaching Social Media
- Social Media 2020: Public Relations 2001 vs Social Media Relations 2010
- Social Media 2020: Who Moved My Public Relations?
- Publishing Industry to End 2012
- Who uses Facebook, Twitter, MySpace & LinkedIn?
- Fear of Public Relations
- Dissatisfiers: Why John Quit
- Facebook, Twitter, LinkedIn…Oh My!
- Does Anybody Really Understand PR?
- Rotary@105: April 24th – Donald M. Carter Day
- Rotary@105: What kind of animal is Rotary International?
- Rotary: The Man in the Yellow Hat as the Ideal Club President?
- Rotary@105: Our 1st Rotary Club Dropout
- Rotary Public Relations and Membership: Eight Steps to a Team Win
- Rotary: All Public Relations is Local
- Best Practices: Become a Target!