Tag Archives: Washoe County School District

Nevada Education: The War On Children

22 Monday Apr 2019

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Nevada Schools Closed on April 9th

April 9th was the last day of school in Nevada. Teachers, students, and staff will continue to keep the schools active until June 7th, but they are essentially working for free. This is based on a simple assumption. The assumption is that Nevada children should have the same level of funding as the average student in the United States. It doesn’t because education in Nevada is under siege and being starved of the funds it needs.

Schools in the United States spent an average of $11,762 on each student in the 2015-16 school year (the latest data available.) Nevada only spent $8,615 per pupil. [Sources:  Governing.com/U.S. Census Bureau Update 1 June 2018] Nevada funds their student’s education at 76% less than the average U.S. student. That is down from 83% in 2007.

Downward Spiral: Nevada per pupil funding as a % of the U.S. Average

At 76% of U.S. average per pupil funding, and based on a 180-day school year, Nevada’s per pupil funding runs out on April 9th, while the average U.S. student is funded to the end of the school year.

Nevada Education:  The No Money Myth

According to Education Week’s Quality Counts 2018, only Idaho ranks lower in School Finance and Nevada’ Overall education score is the worst in the United States. [Source:  Education Week 17 Jan 2018, updated 10 Oct 2018] But why doesn’t Nevada adequately fund public schools?

Nevada’s school funding, or lack thereof, is based on the assumption that Nevada is a poor State. Many believe that Nevada’s industries are overtaxed and cannot pay more in taxes than they are currently. They are not overtaxed. In fact, they’re hardly taxed at all.

Nevada is Not California, But It’s Not Nothin’

Nevada sits next to the 5th largest economy in the world, California. California casts a long shadow over almost all the other states in the United States, and it is true, Nevada’s Gross Domestic Product (GDP) is less than six percent of the Golden State.

Nevada’s GDP increased by 3.8% in 2017. In 2018, Nevada’s GDP increased by 5.7% in Q1, 4.3% in Q2, and 4.1% in Q3. (Source: U.S. Bureau of Economic Analysis Table 1)

However, Nevada’s GDP is not minor. In the United States, Nevada’s GDP is ranked 33rd (2017.) If Nevada were a country its GDP would rank 55th in the world. [Sources:  Wikipedia GDP World GDP USA] Nevada’s growth in GDP in 2017 was the second largest in the country.

What We Got Here…Is a Failure to Tax

Nevada’s problem is an almost religious belief that corporations should not pay taxes. Almost every tax in Nevada impacts the consumer, not the business. The gaming industry contributes almost nothing in taxes. They collect taxes from the winnings of the customer and collect lodging and entertainment taxes from the guest, but they pay no State corporate tax on their profits. They are essentially a tax collector for the State of Nevada, but not a taxpayer.

Nevada Mining’s Dirty Truths

Mining is one of Nevada’s major industries with a real GDP of $4.3 billion. [Source:  US ReapProject.org] Richard Perry of the Nevada Division of Minerals stated that in 2017, gold mining alone produced over $7 billion. [Source:  Nevada Business 1 Aug 2018] Since 2014, gold production has been increasing every year. [Source:  Nevada Mining Association] In 2017, Nevada accounted for 72% of all U.S. gold production. [Source:  Nevada Mining Association] Mining also offers one of the highest average wage of any industry in Nevada at just over $90,000.

It’s the other truths that make the ethics of the Nevada mining industry disturbing. Despite being a major industry, taxes paid by mining activities will only account for 1.1% of the State’s tax revenue during the 2017-19 budget. Cigarette taxes will account for almost four times the tax paid by mining. [Source:  Nevada Revenue Reference Manual 2017] 

Nevada’s Current State Revenue: Smoking is almost four times better for Nevada’s budget than mining

In 2018, Nevada ranked second in the world. For what? The mining industry ranked Nevada as having an almost a perfect score for having the most favorable policies in the world. Nevada is also ranked number one in Investment Attractiveness. [Source:  Fraser Institute 2018 Annual Mining Survey] Mining loves Nevada, in large part, because of a lax environment of taxation, labor, and regulation. Simply put, Nevada lets mining walk away with its natural resources with little benefit to its citizens.

One thing the Nevada mining industry does best is to control the message. They boast of having the highest average salary in the State. What they don’t emphasize is that mining only employees about 14,000 employees. [Source:  Wikipedia]

Mining’s high salaries are a result of, 1) employing few unskilled workers, and 2) competitive issues. They are trying to recruit highly skilled professionals to live and work in a rural, isolated environment. The high salaries are due to a workforce that is heavily mechanized and uses few unskilled labors. One report explains the employment situation in the Nevada mining industry:

Support positions represent the minority and are low-paying jobs, but this sector pays and average of about $90,000, if you’re lucky to get one of the mining or administrative positions.

Newsmax 14 Apr 2015 M.A. Smith 

 At War:  Disinformation About Public Schools

The motivation behind the war on Nevada children is greed. Also, a certain element in Nevada opposes the public education concept. This element, largely led by Nevada’s major industries, seem to believe that education is a black hole that consumes money but has no financial benefit to them.

The strategy has been to demonize public schools. For decades, a disinformation program has promoted the idea that public schools are corrupt, wasteful, and evil. Nevada’s business community, especially mining and gaming, have used their money and resources to back candidates that work to prevent adequate funding of public education. 

In addition, certain politicians have resurrected the belief that education should be centered on the concept of a deity. In 2015, Nevada Republicans passed a measure that would give parents taxpayer money to send their children to religious-operated schools. Republican Governor Brian Sandoval, whose children had attended a Catholic elementary school, signed the bill into Nevada law.

In 2016, the Nevada Supreme Court ruled the law to be unconstitutional but left the option open for Republicans to write a new bill that would allow taxpayer money to be given to parents for private religious schools. [Source:  AP 29 Sep 2016 – M. Rindels]

The Teacher Salary Deception

Those who are waging war against Nevada’s schools will point to the average teacher salary in Nevada. At $57,366, Nevada’s average teacher salary ranks as the 18th highest in the nation. [Source:  Business Insider 11 Feb 2019 – M. Perino] It is one of the few bright spots in the education story of the State…until you look closer.

With Nevada’s relatively high average teacher salary, one would expect the amount of money spent on instruction in Silver State’s schools to also be high, or at least above average. It is not.

Nevada’s per pupil spending on instruction is even worse than its overall per pupil spending. Nevada is only spending 73% per pupil than the U.S. average. So if the average Nevada teacher is paid more, why is instructional per pupil spending less?

The answer lies in Nevada’s teacher to student ratio. A single Nevada teacher instructs the same number of students as 1.6 teachers in the nation’s typical classroom. At almost 26 students per teacher, Nevada ranked first in the United States in student/teacher ratio for both 2016 and 2017. [Source:  NEA Research Table B3 Apr 2018]

Nevada pays teachers more than average because they have fewer teachers to pay. 

At War:  Infiltrate and Subvert

Stacking the Deck

Another tactic by anti-public school forces has been to infiltrate both local and state public school institutions and subvert efforts to increase public school funding to appropriate levels. The President of the Nevada State Board of Education is Elaine Wynn, co-founder and Director of Wynn Resorts, one of Nevada’s largest gaming corporations.

Seven of the eleven State Board of Education members do not have a degree in education, nor have they been employed as a public school teacher. The only active teacher on the Board is a part-time music teacher. [Source:  DOE.NV.GOV] The State Board of Education is designed to allow people with a vested interest in keeping a tight reign on funding for education.

At the school district level, the demoralizing environment of underfunded schools has caused the loss of great educators leaving the profession. This has also allowed in people who have a sadistic pleasure in experimenting on children. In the Washoe County School District (WCSD,) Nevada’s second largest, the vacuum of qualified teachers has attracted a few administrators and teachers that have seized the opportunity to push for cruelty in the schools.

Ms. Ratched is in the Classroom

The primary agenda of these dysfunctional administrators and teachers seems to the establishment a strict disciplinary state in the schools using the term, ‘rigor,’ as a code word for mental and social abuse of children. Rigor is interpreted by some teachers as an excuse to require hours of studying at home every night. When students fall behind, the teacher and the school blame the student for being mentally and/or emotionally flawed. Like Nurse Ratched in One Flew Over the Cuckoo’s Nest, a passive-aggressive teacher thrives in an environment where they’ve been approved to be tough on the students. 

Nurse Ratched also applied rigor and strict discipline to the people in her charge

Student absences are seen as opportunities by some teachers to burden the student with hours of makeup work. This work is added to the hours of homework that these same teachers send home every day. This work is due within 48 hours of receiving it. [Source:  WCSD Website] Some teachers have interpreted this policy as beginning 48 hours of being posted online, meaning students are expected to retrieve their makeup work at home while they are sick.

Some teachers have opted to use homework as an alternative to classroom instruction. In one case, a math syllabus for 7th-grade students warns students that homework will include introducing concepts not discussed in the classroom. The student is expected to research the concept at home and teach themselves how to complete the math problem. A math teacher reportedly told her students, “I’m not here to teach you, I’m here to grade you.”

I’m not here to teach you, I’m here to grade you.

Washoe County School District Teacher

During the past school year, the district also attempted to implement a program requiring students to complete improvised curriculum from home during ‘Snow Days.’ This program, known as ‘Digital Snow Days,’ had no educational justification. [See previous article] It was implemented under the banner of rigor and even though it was considered unlawful by the State Board of Education, certain district administrators vowed to pursue the program.

A typical child will often say they hate school, That’s expected, however, the fallout from an excessively cruel school environment is that students learn to hate learning.

Nevada Education:  Everyone Loses

In Nevada’s War on Children, everyone loses. Children that hate learning may do well on tests and graduate, but their motive is to do what is necessary to get away from school, not move forward with their education.

Employers that need bright, eager, well-educated employees to be competitive find Nevada high school graduates lacking. Companies like the aerospace company, Sierra Nevada Corporation, has its headquarters in Nevada where it escapes corporate and personal income taxes, but most of the company’s workforce is in Colorado. The jobs go to where the qualified people live.

Schools lose because they can’t keep great teachers who are faced with impossible work conditions. When schools recruit new teachers they are beggars offering salaries that don’t reflect the degree of education, training, licensure, personal scrutiny and professionalism required. Often they get the person willing to work for the salary, not the person they want in their school.

Parents lose because they have to confront the reality of underfunded schools, but their words fall on deaf ears when they seek remedies to the situation.

Nevada Education:  In a Tunnel Going Nowhere

There is no light on the horizon for Nevada’s schools. The current legislative session that will set the budget for the next two years will once again close without any effort to correct Nevada’s underfunding. Each year, Nevada’s per pupil funding will fall farther behind the funding for the average student in the United States. Money that belongs to Nevada’s children will end up in the bonus for a corporate executive…and the politicians will just shrug their shoulders and go home.

[NOTE:  Additional historical data was obtained from the Public Education Finances Report from the U.S. Department of Commerce, U.S. Census Bureau for 2007, 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015]

Educational Landmines: Questioning the Pedagogy of Your Child’s School

17 Monday Sep 2018

Posted by in About Reno, Business, College, Conservatives, Discrimination, Education, Ethics, Generational, Government, Higher Education, jobs, labor, Life, Nevada, parenting, Politicians, Politics, Public Image, racism, Religion, Reno, Science, Taxes, Universities, US History, Voting

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Education 2020 – Part I:  Criticizing Pedagogy

Dangers of Discussing Pedagogy

Before any discussion of education begins, one must accept that if a parent questions the pedagogy (the methods and practice of teaching) of their child’s school that they risk being attacked, especially by other parents. My personal experience has been that other parents may become passionate about how wonderful the school is, even if there is clear documentation of problems within the school.

Sadly, parents who do criticize their child’s school often lack the knowledge and understanding of pedagogy to intelligently discuss issues and concerns. This has created a long history of parent’s crying ‘wolf’ about problems in the school. Now, all parents are assumed to be uninformed and overprotective, and their concerns and issues to be insignificant.

However, parents do have a legitimate perspective on the education of their children. It must be assumed that the parent will be biased toward their own child, but that does not completely negate the perspective. 

Who Are the Experts For Pedagogy?

Ideally, pedagogy should be influenced by people who have expertise in education. Experience and or advanced degrees in the field are factors, but should one educator’s opinions determine the pedagogy for all educators? Research is also a factor; however, simple data (graduation rates, test scores, etc.) is not research because this data is not peer-reviewed. Without peer review, critical questions are left unanswered regarding the validity of the data.

In our country’s current political climate, the idea of equal opportunity in education for all has been supplanted by education to meet the needs of corporations and religious interests. The decades-long effort of lower taxes and attacks on public schools have led conservatives to invade the school boards and districts to plant a new agenda that benefits particular groups. To support their agenda, conservatives often use single viewpoints of an expert touting his or her ‘years’ of educational experience, or advance degrees to support their political agenda.

Who Speaks For the Children?

Is there a legitimate voice in determining the pedagogy of our schools? Yes and no. Teachers and students are the core of education of our youth. Mentoring, not rigor should be the core of pedagogy in any legitimate school. Pedagogy should not be guided by what will make a student a better worker, but by what will develop the skills and ability of the student to make them a better person. Parents are biased, but parents should serve as an assistant to teachers regarding their child’s education. 

Most administrators and politicians should not have a significant role in pedagogy simply because they may have a corrupted interest in what is best for the student. Cutting costs, serving political and/or religious interests, etc. should not be part of the teacher/student interaction.

Finally, research, not data, should be at the core of pedagogy. The research should be unbiased for gender, race, and/or socioeconomic status. Graduation rates are meaningless unless there it can be documented that graduating from high school has led to personal, economic, and social success in adult life after graduation. College-bound rates are meaningless unless the student actually succeeds in college and completes a degree. Test scores and standardized tests are meaningless unless it can be proven that high test scores relate to success in adult life.

The Education 2020

It is dangerous territory to initiate a discussion on pedagogy and education in the United States of America; however, it is absolutely necessary. The future is determined by the wisdom of the present. Now is the time to discuss and correct the derailment of pedagogy in our schools.

The purpose of the Education 2020 series is to continue the discussion, identify the problems, and seek solutions.

Nevada Education: School District Regular Instruction Budget $22.5 Million Less Than Decade Ago

19 Thursday Apr 2018

Posted by in About Reno, All Rights Reserved, Business, College, Conservatives, Education, Ethics, Generational, Government, Higher Education, History, Honor, Life, Nevada, parenting, Politicians, Politics, Pride, Public Image, Public Relations, Reno, Taxes

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To understand why Nevada is ranked the worst for Education, one only has to look at the State’s Washoe County School District (WCSD.) The expense for “Regular Instruction” was $22.5 million less in 2017 than it was in 2008. For next year’s budget, the district that includes Reno/Sparks schools is looking to cut the budget…again. The deficit in the budget is caused by a dysfunctional State taxation system that fails to provide the needed revenue to fund the government.

Graph 1. 0 – WCSD Regular Instructions Expense (Actual vs. 2% adj. for inflation)

Nevada Education Never Fails to Fail

There is one significant item in the school district’s financial reports. Under expenses, WCSD reports “Regular Instruction.” It is the money spent in the classroom for educational functions. It does not include the special education, vocational, nor extra-curricular programs. Regular Instruction expense is the core of the existence of public education in Nevada.

Instruction – Expenditures associated with providing direct regular instruction to students consisting mostly of salaries and benefits for teachers, teacher aides and assistants, as well as other direct instruction costs for supplies, textbooks and equipment. The category also includes costs for teacher substitutes, ROTC teachers, Early Separation Incentive Program (ESIP) costs and sick leave payout. 

Definition of “Regular Instruction” page A15
Fiscal Year 2016-17
Final Budget Summary with Detailed
Budget Accounts and Positions
May 24, 2016

In 2008, the money spent for Regular Instruction in the school district was $249 million. In 2017, only $226.5 million was spent. A reduction of $22.5 million dollars from spending needed ten years prior. Adjusted for two percent inflation per year, the amount of the reduction is $63 million for 2017 fiscal year. The cuts have the forced school district to cut over $475 million dollars in Regular Instruction to keep pace with inflation during the last decade.

Education in Nevada is consistently in the bottom of most State rankings, and deservedly so. The fault is citizens who fail to value education, who elect politicians that seek to dismantle public education. Governor Brian Sandoval has been a primary architect of this effort, which should not be that surprising. When he was elected, his children attended a private religious school. The Legislature decides the funding for education, but they have followed Sandoval’s lead in underfunding public education.

School districts have given up battling the State for more money. Now school boards consist of people who seek to cut budgets instead of demanding more money. School administrations and staff have known for years that the continued deterioration of education is the inevitable path that Nevada has chosen to follow.

Graph 2.0 – Washoe County School District projected expenses for the 2018-19 year

Nevada Education: Constitutionally Protected To Be Bad

There is no positive news regarding Nevada’s Education. It is a black hole of ever-decreasing funding with a Governor leading the charge to let it fail. Nevada’s Constitution says,

The Legislature shall enact one or more appropriations to provide the money the Legislature deems to be sufficient, when combined with the local money reasonably available for this purpose, to fund the operation of the public schools in the State for kindergarten through grade 12.

The Constitution leaves it to the Legislature to decide how much money to make available for education. The politicians feel that being the worst educated State in the Nation is ‘sufficient.’

 

NOTE:  Discrepancies in Financial Reporting

If someone is interested in reviewing the financial information of the Washoe County School District, they will find it a challenge. Finalized numbers for the same line item for the same year do not match across WCSD documents.

There is one report (used here) that has is an annual report of the finances of the school district. It is called the Comprehensive Financial Annual Report (CFAR) and it is the only WSCD document available online that offers annual financial data for 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016, and 2017. It is typically published about four months after the end of the year.

However, other reports, including the budget information for the 2018-19 school year have different values for the same budget item without any explanation. The 2017 CFAR (pg. 8 or pg. 37 on pdf) shows Regular Instruction Expense to be $226.5 million. The 2017-18 Annual Report (pg. 42 or pg. 51 on pdf) shows the 2017 Regular Instruction Expense to be $212.3 million ($14.2 million less.)

There is no explanation given for the discrepancies for the same budget item for the same ‘final’ budget; however, it makes it difficult for anyone from the public to know what number is the actual amount. It also makes it difficult to compare past numbers to future budgets.

Nevada School District is Missing Children

17 Tuesday Apr 2018

Posted by in About Reno, Aging, All Rights Reserved, Conservatives, Economy, Education, Generational, Government, Higher Education, jobs, labor, Life, Nevada, parenting, Politicians, Politics, Pride, Public Image, Public Relations, Reno, Taxes, The Tipping Point, United States, Women

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Nevada’s Washoe County School District is missing children. About 6,500, and no one seems to have noticed. In the last decade (2008 to 2017,) the student population in Washoe County Schools has increased by 291 students. That is a half of one percent increase (0.05%) in ten years. The population of Washoe County has increased by almost eleven percent (10.7%) during the same time period. If the student population grew at the same rate the school district would have 6,500 more students than it does. Where are the missing children?

GRAPH 1.0 – WCSD Growth vs Washoe County Population (1,000’s of people)

Mystery of the Missing Students

The population of Washoe County increased by over 44,000 people from 2008 to 2017. One might expect that the Washoe County schools would have increased by more than 291 students. If the student population had kept pace with the Washoe County population growth, there should be over 70,000 pupils instead of just under 64,000.

Table 1.0 – WCSD student population growth compared to projected growth (Based on Washoe County population. NOTE:  All figures are from WCSD reports.)

Some of the missing students can be found in private schools and public charter schools. Private schools in Washoe County enrolled 3,419 students in 2016-17; however, total enrollment in private schools in Nevada have not changed significantly during the last ten years. Public charter schools account for some of the missing students, but they only enrolled 2,753 students in Washoe County during the 2016-17 year.

Assuming that public charter schools absorbed 1,000 new students during the last ten years, and private schools absorbed 500, there is still approximately 5,000 missing students. It is possible that the growth in Washoe County was primarily adults without children. If that is the case, it may indicate that families aren’t moving to Nevada.

Flat Student Growth Saved Schools

There is a silver lining to the flat growth in Washoe County schools. Prior to 2008, the district was overcrowded and facing a crisis. The flat growth allowed time to ease some of the overcrowding and end some of the desperate measures to handle the situation.

However, Nevada may be facing a bigger crisis. If families are choosing not to move to the State it may be that Nevada’s poor school rankings have finally sealed its fate. No one wants to raise a family in a State that has underfunded schools.

Impotent Taxation: Why Nevada Can’t Have Nice Things

16 Monday Apr 2018

Posted by in About Reno, All Rights Reserved, Business, Conservatives, Crime, Donald Trump, Economy, Education, Entertainment, Ethics, Government, Government Regulation, Higher Education, History, Honor, Housing, jobs, labor, Life, Management Practices, Nevada, parenting, Politicians, Politics, Pride, Public Image, Public Relations, Real Estate, Recreation, Reno, Taxes, Travel, United States, Voting

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Nevada, as a community is not pretty. In fact, it is probably the ugliest State in the nation when it comes to the ‘American Dream.’ Don’t tell that to one of the few citizens (25%) born in the State. Hardcore Nevadans are almost cult-like in the fondness of a State of mostly sagebrush and blowing sand. What Nevada can’t figure out is that it takes money to run a State, and that requires taxes. Nevada doesn’t believe in taxes, they believe in being a failure.

Proud to be the worst…at everything

Nevada Sucks And Has the Rankings to Prove It

Nevada ranks #3 in violent crimes per capita. In education, Nevada is the worst State according to USA Today. Of the best States with the best quality of life, Nevada ranks 43 out of 50, and in the area of social environment, it ranks dead last. Nevada has the 46th worst in the unemployment rate. These aren’t a new downward trend in rankings. Nevada is consistently at the bottom of these rankings.

Nevada is a State everyone points at as the example of what not to do. Companies don’t want to move to Nevada because of the crime, poor education, bad quality of life, which makes unemployment higher.

Nevada Taxation:  Where Rich People Come For a Free Ride

Nevada can’t figure out that it has a taxation problem. More taxes, better schools, lower crime, better quality of life, etc. But Nevada isn’t run by citizens. Nevada is run by the beasts of mining and casinos. It is sad to see how normal citizen rush to defend the monster that feeds on them.

Mining is digging up Nevada’s one-time resources and taking them out of State. Mineral corporations account for over $3 billion dollars of Nevada’s gross domestic product, but mining’s contribution to the State revenues is only one percent. For comparison, Nevada’s cigarette tax contributes four percent to the State budget.

Gaming is the 363 kg gorilla of Nevada politics but pays minimal taxes. The ‘Gaming Tax’ is a tax levied on the winnings of their customers. The ‘Live Entertainment Tax’ is added to the cost of admission. The ‘Room Tax’ is added to the hotel invoice to the customer. The gambler/customer pays the tax, not the casino.

Casino owners like Sheldon Adelson don’t pay income or corporate taxes. They are reaping the money, but not supporting the State of Nevada.

Nothing Else Works

Nevada is the State of blind voters and boot-licking politicians. It is a State that will do anything to avoid fixing the real problem if the solution would impact corporations or the wealthy. The State is has tried everything but the one solution that is obvious:  raise taxes on corporations and the wealthy.

The Silver State is likely to be hit by a perfect storm of economic destruction. The upcoming recession will catch Nevada completely unprepared. Housing prices far exceed the wage-earning potential of the middle class. As jobs collapse, housing will collapse. Underfunded schools, law enforcement, and government services will only get worse.

There is no positive response Nevada will be able to make to an economic downturn. Nevada will become a third world State and the politicians will respond by doing the wrong thing…cutting desperately needed taxes on corporations and the wealthy.

This is why Nevada can’t have nice things.

Reno’s NBC Affiliate Runs Anti-Union Press Release As News

09 Wednesday Apr 2014

Posted by in About Reno, Branding, Business, Communication, Customer Relations, Customer Service, Education, Ethics, Government, Management Practices, Opinion, parenting, Politics, Pride, Public Image, Public Relations, Taxes, Traditional Media

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Taking another step away from journalism, KRNV co-anchor Shelby Sheehan presented a press release from the conservative Nevada Policy Research Institute (NPRI) as news during the April 7th 6 PM broadcast. In what has been an almost nightly anti-government feeding frenzy, the NBC affiliated station, managed by Fox News operator, Sinclair Broadcast Group (SBGI,) announced that according to NPRI, 168 educators left the Washoe County teacher’s union.

Image by Paul Kiser from KRV newscast

Conservative NPRI spokesperson, Shelby Sheehan

Sheehan introduced the story by admitting that NPRI has a statewide campaign against the teacher’s union and they are:

“...letting teachers know when and how they can leave (the union,) so many are doing just that…”

The KRNV veteran anchor briefly mentions that the two percent loss in membership occurred in the Summer of 2013, and then wraps up the NPRI media release by suggesting that more teachers want to leave, but can’t because:

“…once they (the teachers) do (join the union) they only have a short period of time to get out of their membership, which they say (NPRI) prevents more teachers from leaving.”

Sheehan’s sole source for the story was NPRI, which is an anti-government think tank that, among other conservative agendas, is anti- public school and pushes for school vouchers and charter schools. They represent the polar position against unionized teachers. 

Other than her paraphrasing the information given to her by NPRI, Sheehan reported no information or statements from a teacher, the union, nor an independent source. She apparently didn’t even question NPRI’s information, nor why they were just now releasing data that was almost a year old.

NEXT:  Sinclair’s Survey of Shame (To be released 9 April 2014 at 6:30 AM PDT)

Nevada Middle School Shooting Made Worse By Absent and Inept Public Relations Management

04 Wednesday Dec 2013

Posted by in About Reno, Communication, Crime, Crisis Management, Ethics, Government, Information Technology, Internet, Management Practices, Opinion, Print Media, Public Relations, Social Interactive Media (SIM), Social Media Relations, Traditional Media, Violence in the Workplace

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On October 21st a 12 year-old Nevada boy brought a gun to his school, killed a teacher, shot two other students, then killed himself. The shooting left families devastated in a continuing saga of gun-related school incidents. Sadly, the crisis was intensified and prolonged by the failure of the local authorities to use standard and best practices in managing public relations. At times it seemed that there was a vacuum in media management. At other times it seemed that government officials from China had been employed to handle community relations.

Sparks Middle School - A tragedy made worse

Sparks Middle School – A tragedy made worse

In any crisis situation there is panic followed by confusion, rumors, and fear. The first goal is to resolve the immediate crisis. In most situations this will involve turning over control of the facilities and situation to law enforcement and other first responders.

However, the second goal of an organization in a crisis is to reduce the confusion, rumors, and fears. This process must start as quickly as possible, and sometimes it must be done before the crisis is under control by first responders.

In the Nevada incident, parents throughout the Reno community¹ were aware of an active shooter on a local school campus within minutes of the 7:15 AM shooting incident. There were 20 to 30 eyewitnesses when the teenager shot a teacher, who then reportedly went into the school and killed himself . It was all over within a few minutes. 

(¹The shooting occurred in Sparks, Nevada, a suburb of Reno.)

In the first hours following the shooting some rumors persisted that police were looking for the suspect; however, it is likely that law enforcement on the scene knew within ten to fifteen minutes that shooter was dead. With the suspect dead, the priorities of the first responders were to render assistance to the wounded, secure the students and school, secure the crime scene, and gather information.

Children became the official source of the shooting

Children became the official information source of the shooting

At least eight different sources were quoted in the first few hours after the shooting. This would indicate that the Washoe County School District and the various law enforcement agencies responding did not select a skilled spokesperson to manage the post-shooting situation. At 7:42 AM, less than 30 minutes after the shooting, the Reno Gazette Journal reported the following:

  • A shooting had occurred at Sparks Middle School
  • A police spokesperson had confirmed that the shooter was ‘neutralized’
  • Police were looking for the suspect
  • The school was on lockdown
  • The students had been evacuated

It shouldn’t be a surprise that the information coming from the crime scene in the first hour of the incident will be in conflict; however, the role of the primary spokesperson is to rapidly identify rumors and incorrect facts and address them. Two hours after the shooting a press conference was held. This was the opportunity for local authorities to reduce anxiety, confusion, and fear by detailing critical information. By answering as many of the basic questions (who, what, where, when, why, how) as possible the public could be reassured that despite the tragedy, authorities knew what happened and had the situation under control. After the press conference the Reno Gazette Journal reported:

“Authorities released few details about a shooting at about 7:15 a.m. at Sparks Middle School during a 9:15 a.m. press conference.”

If the families of the dead and wounded had not been notified then it would not have been appropriate to release the names; however, authorities wouldn’t even confirm whether teachers or students had been shot. Students began reporting what happened to the media and with no cooperation from local authorities, the families were contacted. That is the symptom of absent or inept media management.

Forcing Children To Be Spokespeople
Within minutes after the shooting word spread, not just within the local community, but around the world. Instantly parents, grandparents, relatives, and friends of school-age children began asking questions. What school? Was anyone killed? How many were shot? Who was killed or injured? Was it over? Why did it happen? Is my child/grandchild safe?

By withholding the details the local authorities did not withhold the story they just lost management of it. Without an official source for information the witnesses, in this case, mostly children, became the official spokesperson. To make the blunders of the first day worse, suburban police and city officials refused to release the name of the shooter for three days, citing that his name did not appear on any ‘report.’ 

The Public’s Right To Know Not the Correct Issue
Local media was incensed by the stonewalling of the authorities to release the name; however, this was more than an issue of the public’s Right to Know. The stated reason by authorities to withhold the shooter’s name was to protect the family, the failure to release this information put more focus on the shooter’s family to confirm or deny the rumors that were rampant within the community.

A skilled spokesperson would have understood this and worked to ensure that the information was appropriately released while also urging the media to respect the family’s need to grieve. 

Who Owns Information?
In the 20th century mass communication came with a catch. Access to information could be controlled. The public knew what the government, public relations staff, editors, and news directors wanted us to know. That changed with the Internet and Social Media. Information is fluid and it will flow through any conduit it can find. Information desired by the public will find the quickest path and anyone who believes they can stop the flow of it is only diverting it through another source. A spokesperson can and should be the quickest path for facts and information because it will reduce the fear, confusion and rumors.

The mishandling of the crisis in Nevada should serve as a lesson as to why a skilled, experienced crisis manager and spokesperson should be a part of every organization. No tragedy should be made worse by inept local authorities.

Standardized Testing is Not the Solution in American Education

09 Saturday Mar 2013

Posted by in College, Education, Ethics, Government, Higher Education, Opinion, parenting, Politics, Universities

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Most of the political discussions about America’s failing education system do two things. First, they blame someone, usually the teachers, and second, they seek simple-minded solutions that assume all children are developmentally equal and live in the same socioeconomic environment.

If education were only about what can be scored on a test, then we don’t need teachers, we need mind programmers

No Child Left Behind was based on the belief that a standard test would be the ultimate measure of a student’s success or failure. The assumption was that if student’s scores on a standardized test failed to achieve established goals then we could all blame the teachers and administrative staff, then punish them. The concept assumed that a student’s base level abilities, and parental support was irrelevant. No Child Left Behind was an idea that applied a corporate-like measurement system, which often fails in a business environment, and forced public schools to leave education behind in pursuit of goals that reduced students to do or die numbers.

The failure of No Child Left Behind is so spectacular that after a decade the program began, over two-thirds of the States are ranked at a “D” or “F” in the quality of education by StudentsFirst.org Report Card. 

Standardized tests assume that every child is an X, but in reality they are A to Z

Standardized tests assume that every child is an X, but in reality they can be A to Z

One of the major failures of the program was the institutionalizing of testing standards that encouraged teachers to focus on teaching their students how to successfully take the tests, but not to understand the material. The program ultimately forced out many excellent teachers that rejected the absurdity of No Child Left Behind, which is ironic because the goal was to force out less effective teachers. The result has been that school after school has failed to produce the results desired leaving America with a generation of students who are even less prepared for adult life.

Nevada’s Washoe County School District (WCSD) is typical of many school districts across the United States. For the 2010-11 school year the standardized tests indicated that an average of 85% of the high school students (9th-12th grades) met or exceeded the established standards for reading, writing, and math. Those scores would indicate that 85% of the students are prepared to move on from high school.

However, of the 1,600 Washoe County School District graduates that attended Nevada state-run universities, almost half (48%) of them required remedial classes to bring them up to college entrance-level work. The standardized tests are designed to measure competency; however, even though the scores indicate the students are prepared, almost 1 out of 2 need to take classes to address educational deficiencies.

Some might say this just confirms the inadequacy of public schools; however, if that were true the standardized tests should reflect those failures and they do not. It is the inadequacy of the standardized test to measure educational performance or lack of performance.  

Standardized tests can be an effective tool in education, but they are just one tool. If we truly want to improve the educational performance of America’s students we must stop holding a knife to the throat of teachers and schools and stop using simple-minded measurements of academic performance to determine whether they live or die. A teacher can’t be held accountable for a parent that doesn’t believe in homework, therefore causing the student to be behind the rest of her/his class. It’s time we began supporting the teachers who have years of training and experience in education, rather than applying failed business models that destroy public education.