Category Archives: Communication

This is Why (2015 vs the 2000’s)

19 Thursday Mar 2015

Posted by in Aging, Business, College, Communication, Crisis Management, Education, Ethics, Generational, Government, Government Regulation, Health, Higher Education, History, Honor, Information Technology, Internet, Politics, Pride, Print Media, Privacy, Public Image, Public Relations, Religion, Respect, Science, Social Interactive Media (SIM), Social Media Relations, Space, Taxes, Technology, Traditional Media, Universities, US History

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The 2000’s – The Defeat of America

Decade of Fear: Y2K, 9/11, WMD's, Katrina, Banking Collapse, Unemployment, Global Warming, Putin, ISIS

Decade of Fear: Y2K, 9/11, WMD’s, Katrina, Banking Collapse, Unemployment, Global Warming

TWENTY OH’s
If the 1990’s were a seismic event of technological and social change, the twenty-oh’s is when the tsunami of change hit. Had nothing else happened but the advancement of the Internet, the changes by that alone would have drastically remade the world as we knew it; however, the twenty-oh’s were not content in merely redefining society and the way we communicate, the first decade of the new millennium was going to do an extreme makeover of all our expectations in life. Here are twenty things that made us say Oh!

  1. Y2K, the disaster that never came (Jan. 2000)
  2. Elections of 2000
    1. Florida election fiasco (Nov./Dec. 2000)
    2. Supreme Court appoints George W. Bush as President (Dec. 2000)
  3. Attacks of September 11, 2001
  4. Anthrax letters
  5. Wars of Just Because
    1. Afghanistan (2001-2014)
    2. Iraq (2003-2011)
  6. Rise of Smaller and Smarter Technology (Entire Decade)
    1. Smartphone
    2. Texting
  7. Space Shuttle Columbia destroyed on reentry (Feb. 2003)
  8. Mars Rovers bounce to successful landings and missions
    1. Spirit (June 2003)
    2. Opportunity (July 2003)
  9. Saddam Hussein captured (Dec. 2003)
  10. Assault weapon ban expires (Sept. 2004)
  11. Online Wonders
    1. Amazon.com
    2. Facebook
    3. Twitter
    4. Google
    5. YouTube
    6. Wikipedia
  12. Indian Ocean Earthquake/Tsunami (Dec. 2004)
  13. Pope John Paul dies (Apr. 2005)
  14. Global Warming
  15. Hurricane Katrina (Aug. 2005)
  16. Virginia Tech Massacre (Apr. 2007)
  17. Global Economic Disaster (2007-08)
    1.  Financial giants collapse
    2.  Housing market collapses
    3. Auto industry collapses
    4. Massive unemployment
  18. Price of gas soars, and falls….as a function of conservative politics
  19. Barack Obama elected as President (Nov. 2008)
  20. Nuclear weapons
    1. Iraq
    2. North Korea

The Twenty-oh’s began with the most bizarre Presidential election in American history, followed by the most shocking attack on American soil since Pearl Harbor, followed by two United States initiated wars that would be fought simultaneously, followed by the loss of the Space Shuttle and its crew on reentry to Earth, followed by an earthquake/tsunami that would kill almost a quarter of a million people in 14 countries in one day, followed by a massacre at Virginia Tech, followed by a near meltdown of our global financial system, followed by an African-American being elected as President.

THE GREAT CONSERVATIVE FAILURE
Despite all that happened, it was politics that defined the 2000’s. Keeping with the two-faced Reagan policy of “America Can’t” and money must be taken from the poor and given to the rich, President George Bush took the cost of running two wars off the books so that he could look like he was cutting government spending when he was, in fact, putting the government deeper in debt and running massive deficits.

Behind the scenes, a decade of conservative-driven deregulation in the financial industry created a bad debt bomb that exploded in 2007-08. Almost overnight, America’s economy was devastated by greed and a lack of common sense. People who saw the disaster coming took the attitude that everyone else was unethical, so why should I be the only good person? When the curtain fell on Wall Street, Republicans, who created the environment for the disaster, quietly stepped away and whistling as if they were unaware there was a problem.

Bush 43, was completely out of his league in dealing with the problem. To repair the damage to our economy would require taking actions that was would essentially prove that the Reagan doctrine was the cause of the disaster, and President Bush was not willing to take the necessary actions. Fortunately, Barack Obama had just been elected and, with Bush impotent in action, the 44th President stepped up and began to manage the crisis and establishing a plan of recovery.

The Republican caused disaster did not cause conservatives to humbly acknowledge their failure, but rather pushed them to further deny the facts. As the economy began recovering, conservatives began blaming Democrats for not making the recovery happen faster. As conservative predictions of Democratic policy failure began to be proven wrong, conservatives began raising absurd and meaningless issues to redirect people’s attention (e.g.; Obama was not an American, Obama was a Muslim, Obama had a secret plan to take everyone’s guns away, etc.) 

Because the Reagan doctrine was based on white, 1950’s suburban thinking, the hate for President Obama came naturally to the white, male voter. Instead of a political correction for the failed Reagan agenda, conservatives became even more rabid and illogical. By the end of the decade America was heading for defeat at the hands of conservatives who had taken away American prosperity and were unwilling to accept any idea that didn’t match their failed version of the world.

NEXT:  Epilogue

THE SERIES:  The 1950’s    The 1960’s    The 1970’s    The 1980’s    The 1990’s

This is Why (2015 vs the 1990’s)

18 Wednesday Mar 2015

Posted by in Aging, College, Communication, Crisis Management, Education, Ethics, Generational, Government, Government Regulation, Health, Higher Education, Honor, Information Technology, Internet, Politics, Religion, Respect, Science, Space, Taxes, Traditional Media, Universities, US History

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The 1990’s – A World Turned Upside Down

An Explosion of Change

POLITICS:  The Clean Up Man
George H. W. Bush was sworn in as President on January 20, 1989, as the 41st President of the United States. Having served as Vice President under Ronald Reagan, he was loyal and didn’t interfere with President Reagan’s destructive agenda. As President he then was left to clean up the messes created by Reagan and deal with new problems. Despite all that he had to deal with, President Bush managed to restore some of what Reagan had destroyed. This angered extreme conservatives who then refused to support him in his second term election.

Bush dealt with 1) an inflated deficit left by Reagan, 2) a revenue shortfall that required higher taxes, 3) restoring democracy in Panama and capturing Panamanian leader Manuel Noriega, and, 4) liberated Kuwait and drove Saddam Hussein’s Iraqi army back in a humiliating defeat. In addition, President Bush pushed through Americans with Disabilities Act of 1990, the North American Free Trade Agreement, and the Immigration Act of 1990, that opened the borders for a 40% increase in legal immigrants. He maintained a conservative stance on most issues; however, President Bush did not hesitate to act against Wacko conservatives. When the National Rifle Association (NRA) sent out material slandering Federal Agents as “Thugs,” he ended his lifetime membership to the organization.

POLITICS:  Clinton’s Capitulation
From a political standpoint, the Presidency of Bill Clinton was a study in contrasts. His election was considered a victory for Democrats and liberals, yet he constantly compromised his positions to pacify aggressive conservatives. Almost all efforts for additional programs to help Americans in need, including healthcare reform, failed to move forward during the Clinton administration. Conservatives, who were disappointed at Bush 41’s rollback of Reagan’s efforts to dismantle the federal government, were determined to win Congress and reignite the agenda that favored white and wealthy Americans.

In 1994, conservative Republican Newt Gingrich was elected on the basis of his Contract With America. This document (co-authored with Republican Representative Dick Armey) outlined several reasonable goals to bring more accountability to Congress and the government, but was laced with several goals that followed Ronald Reagan’s vision to cut funding and eliminate the government’s role of overseeing fairness in business. President Clinton was faced with vetoing all legislation, or caving in to conservatives. In his 1996 State of the Union address Clinton delighted conservatives when he announced that “the era of big government is over.” 

As a result of Clinton’s capitulation, many laws were passed in his second term that continued Reagan’s destruction of good government. The financial disaster in 2007-08 can be directly traced to legislation passed and/or repealed in the 1990’s during the Clinton administration. Congress removed federal government eyes off of key areas of financial interactions. The laws and rules that had set standards on key banking and investor interactions were eviscerated allowing a ‘no questions asked’ environment. The natural evolution of this environment was for greed to take priority over common sense, which is exactly what happened.

THE SEISMIC EVENT IN PERSONAL COMMUNICATION
Outside of the political landscape, the rest of America was becoming comfortable with the concept of owning ‘personal’ computers, and the new World Wide Web offered to interconnect computers creating a digital network of communication. It’s hard to overstate the impact of the marriage of computers and the Internet. It turned everything we knew upside down. Consider the following:

  • While personal computers increased the efficiency of certain tasks, it was the computer hooked into the Internet that made world-wide instant communication and sharing of information commonplace.
  • Television, radio, and newspapers shaped the public perception of world events until the Internet gave access to massive numbers of people who often had more timely information than traditional news media sources.
  • Younger generations adapted quickly to the possible uses of the Internet while older generations scoffed at its impact. As young generations rode the tide of the Internet, Older generations were left aground, looking foolish and ignorant.
  • Unethical governments and corporations would discover too late that their version of events would be exposed as lies and distortions by citizens who had access to the truth and shared it through the Internet. It literally brought down some governments.

The tsunami of change caused by the Internet wouldn’t hit the world until the next decade, but the earthquake of the Internet was felt in the 1990’s.

NEXT:  The 2000’s

THE SERIES:  The 1950’s    The 1960’s    The 1970’s    The 1980’s    Epilogue

This is Why (2015 vs the 1980’s)

15 Sunday Mar 2015

Posted by in Aging, Business, College, Communication, Crisis Management, Education, Ethics, Generational, Government, Government Regulation, Health, Higher Education, History, Honor, Politics, Pride, Public Image, Respect, Space, Taxes, Technology, Traditional Media, Universities, US History

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The 1980’s – Political Con Game

President Ronald Reagan: Actor, Cowboy, FBI Informant

President Ronald Reagan: Actor, Cowboy, FBI Informant

THE COWBOY PRESIDENT
The Republican leadership had been tainted by President Nixon’s Watergate scandal. In order to move back into power they needed a fresh face, and Ronald Reagan, an experienced actor, became that face. Reagan mostly had played nice guys and cowboys in the movies which formed the basis of his political persona. He was twice elected as Governor of California but twice (1968 and 1976) failed to gain the Republican party nomination in his quest to be President.

Ronald Reagan, who, in 1976, had fallen just short of winning the Republican nomination from incumbent President Gerald Ford, had finally won the party’s nomination and found himself as the beneficiary of the perfect storm of political crisis in 1979, that sunk President Jimmy Carter. As if to emphasize his luck, the American hostages in Iran were released on January 20, 1981, the same day that Ronald Reagan was sworn into office as President.

THE ERA OF WE CAN’T
President Reagan believed that government was to blame for America’s woes. Despite the role of the American corporation in damaging the our public image in the Middle East and their greed in price gouging that spurred inflation, Reagan proposed that it was the government that was at issue, not American business. He sold the idea to the public that America Can’t, meaning that government can’t and shouldn’t help its citizens to a better life. Reagan convinced the public that the wealthy are to be worshiped and the poor are guilty of laziness, so the government shouldn’t interfere with the natural order.

In his first year as President he pushed through tax cuts for those in the upper tax brackets (70% down to 50%) and in the lowest tax bracket (14% down to 11%,) buying him goodwill with all citizens; however, in 1986 he pushed through additional tax reform that cut the upper tax bracket down to 28% and increased the lower tax bracket to 15%, making the lowest wage earners pay more in taxes than they did when he took office. The irony of his tax increase on the lowest tax bracket was that his “Supply Side Economics” depended on people having more money to spend, which they didn’t by the end of his second term.

FALSE PATRIOTISM
Like many conservatives, Reagan’s patriotism was limited to only those who were of the same mindset. He was staunchly against communism and during the late 1940’s, he and his wife served as FBI informants, ratting out anyone in Hollywood they thought to be sympathetic to communists. This hate for communism manifested during his presidency in massive funding of weapon systems that forced the Soviet Union into military spending that they could not afford while they were also in an active war in Afghanistan.

Reagan, like most post-Vietnam war conservatives learned that showy patriotism for the American soldier as a warrior was vital in keeping the younger generation at bay when they were sacrificed to protect American business interests around the world. Reagan involved America in the invasion of Grenada (1983,) Lebanon Civil War (1983, ) and the bombing of Libya (1986.)

Reagan’s administration also defied Congress by secretly selling weapons to Iran, the country that held Americans hostage for over a year, and gave the money to an anti-communist group in Nicaragua. Later investigations could not prove Reagan’s direct involvement in the scandal; however, the reasoning behind the incident matched Reagan’s staunch anti-communist sentiments.

REAGAN’S TOPPLING OF THE CARDBOARD SOVIET UNION
President Reagan biggest con with the American people was his two-faced position on spending. He wailed loudly about the government spending too much and took money out of the hands that needed it the most, but in reality he was the Big Spender when it came to the military. He tripled the deficit during his eight years as President leaving his successor, George Bush, to try to find ways to pay for Reagan’s uncontrolled military spending.

Fortunately, for President Reagan, America was able to survive his addiction for spending, which was not true for the Soviet Union’s effort to keep pace with the United States. After spending too much on the Soviet space program, (that failed to advance technology for the common Russian citizen,) Soviet involvement in a 10-year war in Afghanistan, (that sent the mighty Russian army home without any significant achievement,) and building up the military might to match Reagan’s excessive spending, the Union of Soviet Socialist Republic went bankrupt.

The internal economic meltdown in Russia had a chain reaction with all of the Soviet aligned countries. Desperate East Germans sought to flee the economic disaster in their country and rejoin their cousins in West Germany. This eventually forced the East German government to either kill millions of their citizens, or open the borders completely. The fall of the Berlin Wall within a year after Reagan left office was quickly credited to him by conservatives who lauded his prowess in defeating a cardboard empire. The fact that it was self-inflicted wounds that caused the collapse of USSR and the other communist countries was ignored by those who wanted to glorify a cardboard President.

A LEGACY OF DEFEAT
As Reagan passed the conservative baton to George Bush at the end of the decade, America was fading as the world’s economic and technological leader. Government had been the catalyst in bringing America out of the Great Depression, beating the odds in World War II, improving our roads, building dams and power lines, and in countless other projects that no private business would dare attempt. The money spent by our government went directly into the hands of the private contractor, who then used it to pay employees and buy services and equipment from other private businesses.

But President Ronald Reagan ended that by using the government as the scapegoat for the misdeeds of the corporation. Without any proof the public accepted his premise that government was the problem and then he began to dismantle government and give the money to the wealthy.  It was a master deception by the actor/cowboy who pulled off one of the greatest political cons since Hitler.

NEXT:  The 1990’s

THE SERIES:  The 1950’s    The 1960’s    The 1970’s     The 2000’s    Epilogue

This is Why (2015 vs the 1960’s)

15 Sunday Mar 2015

Posted by in Aging, Business, College, Communication, Crisis Management, Education, Ethics, Generational, Government, Health, Higher Education, History, Lessons of Life, Politics, Public Image, Public Relations, Religion, Respect, Space, Taxes, Technology, Traditional Media, Universities, US History

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Note:  This series premise is that we tend to see today’s world based upon what we experienced in the past. Different generations have different experiences, which can lead to different perceptions of what is happening in today’s world.

In this article we look at the 1960’s. 

The 1960’s – The Three Americas

The Decade of the Roar

AMERICA AS THE TECH AND COMMERCE GORILLA
The space race continued technological advancement for both the Soviet Union and the United States; however, USSR kept even the most simple advancements secret from everyone, including their own citizens. The space-related advancements for the United States were often generated by private contractors. The advancements that were not ‘Top Secret’ could be applied in open commerce and available to the private citizen. USSR didn’t lose the  Space Race when an American stepped on the Moon, they lost it when millions of Americans were able to buy consumer goods that incorporated technology generated by sending a human to the Moon.

This thrust America into the center of technological advancement in commerce. In addition to space technology, new super highways, power grids, and phone lines increased commerce. The capitalist system of “build only what we know will sell” was replaced with a new space age economy of “solve problems that no one ever thought of before.”

The downside of a growing economy is that when people have more money to spend, then greed steps up to take their money. It’s one thing for a business to raise their prices to cover additional costs, or to pay for improvements to their products or services, but when prices increased for the sake of greed, then worker wages must increase to help them pay for a higher cost of living. That was the root cause for the upward spiral of inflation in the 1960’s. 

AMERICA AS THE WORLD’s POLICE
Communist aggression and American pride clashed as China and Russia sought to halt the threat of bottom up government (self determinism) to their model of top down (power to the few.)  The space race was fueled by Russian moves to claim the ultimate higher ground. Russia, China, and the United States began winning over developing countries in a blatant attempt to win control of strategic regions around the world. Military might became a primary resource in diplomacy. Those who stood to make money through weapon development and sales were strong proponents of meeting aggression with aggression. Governments found that the concept of small wars as a means to prevent larger wars were more palatable to the public.

With the onset of smaller wars came the utilization of forcing young men into fighting wars, while those who made the decisions to fight went home to their families every night. The gap between those who sacrifice and those who benefit from war became crystal clear. Civil unrest across the nation against the Vietnam war created a split that was widely visible through national television news. America was no longer in a post-war honeymoon.

AMERICA FACING ITS OWN FAILINGS
The Civil War purchased an end to institutionalized slavery, but it didn’t end white domination of African-Americans. Societal tools to humiliate and dominate black people created a divided America based on skin color.

Determined to no longer be oppressed, African-Americans began to challenge white society. This caught many white Americans living in communities outside of the South by surprise. Meanwhile in the South, some white groups committed heinous crimes in an effort to derail any African-American challenge to the dual-class society that protected white supremacy. 

Few people fully understood how the United States of America could become so divided in the two decades following the World War II. Small town people sought simplistic solutions to issues for which they had very little understanding. The complexities leading to the chaos of the 1960’s were two much for a ‘Mayberry RFD’ mind.

With the boom in suburban living, the segregation of the races led to a flash point in many major cities. Whites choose to run away from inner city issues to live a sanitized life that sucked taxpayer money out of the neighborhoods that needed it the most. From the comfort of their new recliner in their new subdivision, white people embraced small-town thinking. Nuke Russia, nuke Vietnam, nuke Cuba, war protesters were just drugged out hippies, Blacks were responsible for their own failings, etc. were typical of positions of the 1960’s Caucasian.

NEXT:  The 1970’s

THE SERIES:  The 1950’s    The 1980’s    The 1990’s    The 2000’s    Epilogue

This is Why (2015 vs the 1950’s)

15 Sunday Mar 2015

Posted by in Aging, Communication, Crisis Management, Education, Generational, Government, Higher Education, History, Lessons of Life, Politics, Pride, Science, Space, Technology, Traditional Media, US History

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Why is the world like it is?

It is an interesting question. Unfortunately it is the wrong question. The world is what we perceive it to be and our perceptions are based largely on our experiences…or at least the experiences we tend to remember. This is why attitudes about the world are vastly different between generations. This doesn’t mean that age determines attitude, just that age contributes to attitude. 

So why do different generations tend to see the world differently?

The 1950’s – The Calm After the Storms

Mass Production of New Technology

POST DEPRESSION, POST WAR

If you were an adult, you just survived through the most massive conflict in history. Millions died directly or indirectly because of the war. The United States of America was expected to fold after the attack on Pearl Harbor. Instead, Americans pulled off a miracle by sacrificing normal daily life for a united country at war.

With victory in World War II came a fierce pride, but nobody was ready to rush into another war anytime soon. Despite that, a growing fear of Russia’s aggression put everyone on edge that they might be plunged into even a more horrible war than the one they survived.

Children of the 1950’s were witnesses to a traumatized adult population. Their grandparents lived through the Great Depression where the unthinkable financial disaster became everyone’s reality. Both grandparents and parents survived World War II. An event that stopped normal living and put everyone under the shadow of death and fear. Children also became a victim of the Cold War where fear of a global extinction event was a real possibility.

NEW ECONOMY
The massive industrialization for World War II created new jobs, more money, and a sudden burst of growth in the economy. Companies grabbed up anyone with advanced training or knowledge to incorporate advancements in technology created during the crisis of the war. People suddenly could afford luxuries like televisions, phones, cars and new homes. This prosperity was juxtaposed against the horrors that the world had experienced in the previous 20 years. It was truly the best of times and the worst of times. 

NEXT:  The 1960’s

THE SERIES:  The 1970’s    The 1980’s    The 1990’s    The 2000’s    Epilogue

The Beginning of the End For Starbucks?

11 Wednesday Feb 2015

Posted by in Branding, Business, Communication, Customer Relations, Customer Service, Ethics, Public Image, Public Relations, Social Media Relations, The Tipping Point

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WTF? Even Jasmine is disappointed

WTF? Even Jasmine is disappointed

There are always people who hate Starbucks. It’s easy to do. A person can find retail coffee brewing houses that make as good, or better espresso drinks, and the die-hard loyalty of Starbucks customers, like myself, can be obnoxious. Even the term, ‘barista,’ can seem pretentious to some.

Still, Starbucks has always done one thing right: exceed customer’s expectations. Note some of their highlights:

  • When coffee drinking was dying out with old people who were raised in the era of the peculator coffee pot, Starbucks revolutionized coffee drinking with espresso drinks that created a new generation of caffeine consumers.
  • When other food and beverage businesses were trying to get the customer out the door as fast as possible, Starbucks was offering free WiFi and encouraging customers to enjoy a non-work, non-home, ‘third place’ to spend time to relax and enjoy.
  • When the coffee/tea/snack menu was becoming boring, Starbucks re-designed their menu and name to become known for more than just beverages.

Starbucks has always tried to do a little more than their competitors, which is why they have stood out. 

But lately it seems Starbucks has fallen victim to the accountants and investors. This is to be expected. The average Fortune 500 or equivalent corporation last only between 40 to 50 years. Smaller companies have a much shorter life span.

“The average Fortune 500 or equivalent corporation last only between 40 to 50 years”

Typically a successful company manages become established and then after a period of time it catches fire. This is usually a combination of having a great idea at an unexpected moment. Customers often have a feeling of relief and joy associated with the product or service, a “WOW!” feeling. It can take twenty years or more for a business to have this kind of impact in a market.

If the business can survive the explosive growth phase, the next phase is coasting or reinvention. Coasting companies usually don’t make it to forty years. Competition is always ready to go after the market share of the leader who thinks they’re unbeatable. Anyone can copy and improve upon an idea.

However, the business that works to keep ahead of the competition by offering their customers something extra tend to outlast those who only copy them. Certainly, Starbucks fits this mold.

But at some point the accountants and investors start chipping away at a successful enterprise. They start by whispering, “We can save five cents per unit if we don’t do this. Why should we offer this, it doesn’t bring in revenue!” Soon managers are focusing on saving money to look good, not creating new sales.

“We can save five cents per unit if we don’t do this. Why should we offer this, it doesn’t bring in revenue!”

That’s when the wheels come off. As the company ‘saves’ money the customer begins to wonder why they do business with them instead of the competition. As revenue shrinks, investors get nervous, accountants ring the alarm bells and the pressure to do more with less boils the great people out of the company. At this point the fate of the company is set. The people left don’t know how to offer the unexpected to the customer and if they did, it would be against company policy.

Starbucks became forty on March 30, 2011. Today they are almost 44 years old. So where is Starbucks now?

A few years ago I noticed that most Starbucks stores took away all the trash cans from outside the store. Starbucks offers drive through service and outdoor seating a most of its stores, so it is obvious that outside trash cans are needed, but somewhere someone said, “Why do we offer to take care of people’s trash? It doesn’t provide revenue!” That was the first sign of a change in attitude.

This past holiday season Starbucks was again offering their ‘Sticker’ program for the holiday drinks, offering a free drink for every five holiday drinks sold. At least a week before Christmas Starbucks began running out of the holiday drink syrups. This was in contrary to past years when some of the holiday drinks were available until well into January. Why would Starbucks miscalculate how popular the holiday drinks would be, and how hard would it have been to order more from their supplier?

Of course, without holiday drinks, Starbucks saved money on the Sticker program. Obviously, an accountant projected the maximum loss of free drinks through the Sticker program and cut off the supply when the maximum benefit was reached in holiday drink sales.

The final evidence for me was subtle, but obvious.

Many Starbucks offer a ‘Puppachino’ (whipping cream in a kid’s cup) for people who have a dog. This is an off-menu free service and it caused our dog to go from barking at the Starbucks window attendant to quietly and anxiously anticipating her Puppachino. Today, our Puppachino was water in a kid’s cup with a little whip cream on top.

The simple change in a free service was a deafening moan of a company that is hemorrhaging goodwill from cuts to the veins of good management. No one would offer a cup of sticky, whip cream-laced water to their dog inside a car. It was a slap in the face of the customers. The manager is saying, “we can’t afford to offer this service, but we know you’ll bitch if we stop it, so here, pour this on your backseat.”

Starbucks is in full retreat and is following the spiral downward to be just another company that we will reminisce about in ten years.

The Grade Negotiation Season

21 Wednesday May 2014

Posted by in About Reno, College, Communication, Education, Ethics, Generational, Higher Education, Internet, Opinion, Pride, Public Image, Public Relations, Respect, Universities

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Spring brings forth the failures as well as the flowers

Spring brings forth the failures as well as the flowers

Most people don’t realize that we are in a new season. It happens twice a year at the end of a semester when college professors are bombarded with emails from their students trying to beg, borrow, or steal a few points for a higher grade. It should be noted that the majority of these emails are not coming the students who attended class, turned in assignments on time, and studied for the tests. No, these are the students that missed class, turned in assignments late, and had a party to go to rather than study.

The emails are typically as follows:

Hi,

Could u look @my grade. I need 2 have a c n u’re clas or i lose my finansal aide. i was sure i had a c n u’re class.

Rach

The student often assumes that the professor knows in which class the student was enrolled, and writes as if she or he is texting a friend. The student probably knows that they didn’t deserve a “C” in the class; however, they hope that the professor will feel sorry for them and bump them up. Usually, nothing changes, but the student can say to her or his parents that they were sure they had a “C” in the class and that they even complained to the professor, but he or she wouldn’t change it.

For the professor, these emails take pointless hours of time to review the scores, confirm the grade, and respond. It turns the end of the semester into a circus where all the clowns come out of the woodwork after being absent most of the semester.

There is nothing wrong with a student questioning their grade; however, if a student is at the borderline of losing her or his financial aid, and/or falling below the required grade average for enrollment, the problem is not about one grade, but the overall performance in all classes.

Sadly, professors are not allowed to offer an appropriate response such as:

Rachel Smith
Student
ENG 203 – Writing For Business

Dear Rachel:

Thank you for your email. Your grade is based on your participation in my class and reflects the work you performed. The “D’ you received is not only correct, it is generous. I’m pleased to see that a student like yourself will no longer be offered financial aid, so that a better quality of student can now be a recipient.

I wish you well on your future in the world of menial labor for which you may or may not be qualified.

Sincerely,

Edward Terrell
Professor
University of  Higher Education

 

Stop Using the Fahrenheit Scale

19 Monday May 2014

Posted by in About Reno, Communication, Education, Generational, Government, Lessons of Life, Public Relations, Science, Technology

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I know you think it’s hard. We were taught temperature in the Fahrenheit scale. It’s all we know. Now forget it.

The problem in understanding the Celsius scale us that we try to convert Fahrenheit to Celsius, or the other way around and it becomes too confusing. I say it again, forget the Fahrenheit scale. It’s the best way to understand the Celsius scale.

Why? Because most of the time we only care about the temperature to know how to dress, so try this:

  • -20°C   – Why are you outside?
  • -10°C    – It’s really cold. Gloves and a  muffler with your winter coat.
  • 0°C      – It’s cold. You need a winter coat.
  • 10°C    – It’s cool. Jacket weather.
  • 20°C   – It’s comfortable. Maybe long sleeves.
  • 30°C   – It’s getting hot. Short sleeve and shorts.
  • 40°C  – It’s really hot. Find the nearest air-conditioned room.

That’s it. If you can count by 10’s you can understand the Celsius scale. Okay, I’ll let you see the corresponding temperatures in Fahrenheit:

  • -20°C   – Why are you outside? (-4°F)
  • -10°C – It’s really cold. Gloves and a  muffler with that winter coat. (14°F)
  • 0°C      – It’s cold. You need a winter coat. (32°F)
  • 10°C     – It’s cool. Jacket weather. (50°F)
  • 20°C   – It’s comfortable. Maybe long sleeves. (68°F)
  • 30°C    – It’s getting hot. Short sleeves and shorts. (86°F)
  • 40°C – It’s really hot. Find the nearest air-conditioned room. (104°F)

If it helps, just remember that 20°C is comfortable if there is no wind. Every 10° up or down from that temperature is going to be a significant change in comfort level. It’s that simple.

Okay, if you’re a cook, the Celsius scale is a little more challenging, but baby steps, baby steps.

Is Reno’s NBC Affiliate Moving Back to the Middle?

09 Wednesday Apr 2014

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Image by Paul Kiser

KRNV reconnecting with the rest of the community?

Something happened at KRNV, Reno’s NBC affiliate, on April 8. It was not what they did, but what they didn’t do. Tuesday’s 6 PM newscast of the Sinclair Broadcast Group‘s (SBGI) station didn’t run an anti-government story.

It’s possible it they were just having an off day. It’s possible that NBC has applied pressure to the station to not run Fox News-type stories. It’s possible that the station’s staff has had enough of sacrificing personal reputations for the conservative agenda of their parent organization. It’s possible the parent organization has had an epiphany regarding serving all viewers, not just conservatives. Who knows? Regardless, it was a refreshing change.

The station did run a Sinclair produced story in the ‘A’ Block, but rather than presenting an overt bias, Kai Jackson, a former news anchor on Baltimore’s CBS affiliate WJZ, offered a story about the cost of extending unemployment benefits. Jackson, who joined Sinclair in December 2013, pointed out that $500 billion have been spent on unemployment benefits since 2008, which is an issue that connects with the conservative viewer. He then he offered the viewpoint of a small business person who says that the money has a positive impact on his revenue as it flows into America’s economy.

Image by Karl Merton Ferron / Baltimore Sun

Kai Jackson at the desk of WJZ CBS Baltimore

One could argue that the issue itself is more of a concern by Republicans, but that is not accurate. Democrats and liberals understand that unemployment benefits are not a long-term solution; however, the money paid out to the unemployed is not lost. It flows through the economy, which is also important. Jackson presentation of the issues was fair and educated conservatives and liberals on the complexity of the problem.

What Jackson didn’t do was line up a long list of rabid conservative ‘experts’ to manipulate the story, nor did he indicate his personal spin on the issue.

Giving the Viewer What They Want or What They Need?
A news team can either manipulate news to invoke an emotional response, or they can work to educate the viewer on  the issues of the day and let the viewer decide how they feel about those topics. In the case of the former the news is sexy and entertaining. In the latter case the news is less emotional and requires more intelligent thought.

The excuse that Fox News-type reporting is just giving the viewer what he or she wants is same rationale of a drug dealer or prostitute. Reporting news should not be an attempt to manipulate emotions. News shouldn’t be anti-government, nor should it be pro-government. This does not mean that news has to be neutral, just that it can’t be driven by a political agenda.

The conservative and liberal views in the United States are both essential to our prosperity. Both viewpoints tend to carve out policies that succeed. A perfect example is the Affordable Care Act (ACA.) It was the health care reform proposed by the Heritage Foundation decades before it became law under President Obama’s administration. Despite Fox News stories that are trying to paint ACA as a disaster, the facts indicate that the number of uninsured people has dropped significantly and the program is actually succeeding.

A local television news organization is not a blog. It operates under the rules created by the FCC to protect the public trust. For whatever reason, yesterday KRNV rose to the expectations of that public trust.

Sinclair Opinion Survey is an Epic Fail of Research

09 Wednesday Apr 2014

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Kristine Frazao

Kristine Frazao – SBGI Corporate News Correspondent

Kristine Frazao, National Correspondent for Sinclair Broadcast Group, Inc. (SBGI,) delivered another anti-government news story that was aired on Reno’s NBC affiliate, KRNV, on Monday night. Her stories tend to be one-sided, Fox News-type reports that are long on manipulation and short on facts.

But on Monday, April 7, she came armed with a new ‘”weekend online poll” conducted by her employer (Sinclair) and she was ready to prove that she finally had undisputable evidence to back up her report. 

The piece used two clips in three seconds of ‘people on the street’ comments, followed by a third man in an eleven second response in broken English:

“very, very,…ah,.. big…uhm…debt, …uhm,….and is growing exponentially”

It was fourteen seconds of everyone’s life that can’t be recovered. Then Frazao revealed her ‘data.’

The Online Poll Fiasco
Frazao probably doesn’t know that for a survey to be valid, there are certain standards that have to be met. One is that the group surveyed has to be unbiased. Most researchers use random survey techniques to prevent harvesting the opinions that represent a biased group. That involves the researchers, 1) selecting the survey participants and, 2) utilizing a scientific method that allows anyone in the population being surveyed to be selected.

For example, randomly calling people is not usually scientific because it only lets the people who have telephones to be surveyed. An online poll is almost always considered unscientific because it only represents those who have Internet, understand how to use a computer, and find the web page with the survey.

So how did Sinclair post this survey? It took me several hours to find it because Frazao offers no information about how the survey was taken in her story. I finally found it as part of a larger survey on mostly Fox News station websites. In Reno, the survey can only be found on KRXI, the Fox affiliate, not on KRNV, nor Sinclair’s other station, KAME.

That issue alone destroys the credibility of the survey, but it gets better.

Image by Paul Kiser taken from MyNews4 newscast

Which question do you answer?

The survey question is designed to ask two questions. First, do you trust President Obama? Second, Do you think the Affordable Care Act will improve your coverage? If a respondent doesn’t trust President Obama, then the answer is going to be ‘no’ to both questions regardless of what the person thinks about the second question. Since this survey was on Fox News stations, it’s actually surprising that anyone answered ‘yes’ to the question.

But it gets better still.

Frazao read out the results as they appeared on the screen.

Image by Paul Kiser taken from MyNews4 newscast

2 + 7 = 9, carry the 1…goes this advanced math is hard!

Did you catch the problem? Yep, the numbers add up to 90%, not 100%. My guess is that the ‘Maybe’ group is supposed to be 11%, but the fact is that Sinclair people didn’t recognize the error, and Frazao didn’t either.

Image by Paul Kiser taken from MyNews4 newscast

Anti-ACA crusader from Monday’s (7 April) news story

The rest of Frazao’s story brought out the usual conservative ‘experts.’ Grace-Marie Turner and her 19-year crusade against health care reform, wearing exactly what she wore for last week’s ‘expert testimony’ against the Affordable Care Act. Once again she threw out numbers that predicted doom and despair, but Turner had no supporting data .

Image by Paul Kiser taken from video of KRNV newscast 1 April 2014

From last week’s story…is she wearing the same….?

Frazao also presented Manhattan Institute chart of the United States showing the difference in health care insurance premiums for a 27-year-old, by State, before and after the Affordable Care Act. Of course, prior to the Affordable Care Act the 27-year-old might not have been able to get coverage, and the chart doesn’t account for government subsidies.

And the Manhattan Institute? Another conservative think tank. At least Frazao is consistent in her ‘experts.’

Frazao brought out another conservative for more doom and gloom. She introduces Kevin Kuhlman, of the National Federation of Independent Business (NFIB) by saying:

“Kevin Kuhlman with the National Federation of Independent Businesses (sic) says small businesses are already feeling it in their bottom-line.”

The only problem with that statement is that the provisions effecting businesses have been delayed until 2015, so how is the Affordable Care Act hitting the bottom-line in 2014?

Frazao does have one final person-on-the-street interview who praises the Affordable Care Act for the mental health benefits, but then Frazao ends by going back to her poll, and the ‘pessimism’ it shows about the future of Obamacare…the poll that doesn’t even add up.

NEXT:  What happened on Tuesday? Has KRNV decided to go back to responsible journalism?

Reno’s NBC Affiliate Runs Anti-Union Press Release As News

09 Wednesday Apr 2014

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Taking another step away from journalism, KRNV co-anchor Shelby Sheehan presented a press release from the conservative Nevada Policy Research Institute (NPRI) as news during the April 7th 6 PM broadcast. In what has been an almost nightly anti-government feeding frenzy, the NBC affiliated station, managed by Fox News operator, Sinclair Broadcast Group (SBGI,) announced that according to NPRI, 168 educators left the Washoe County teacher’s union.

Image by Paul Kiser from KRV newscast

Conservative NPRI spokesperson, Shelby Sheehan

Sheehan introduced the story by admitting that NPRI has a statewide campaign against the teacher’s union and they are:

“...letting teachers know when and how they can leave (the union,) so many are doing just that…”

The KRNV veteran anchor briefly mentions that the two percent loss in membership occurred in the Summer of 2013, and then wraps up the NPRI media release by suggesting that more teachers want to leave, but can’t because:

“…once they (the teachers) do (join the union) they only have a short period of time to get out of their membership, which they say (NPRI) prevents more teachers from leaving.”

Sheehan’s sole source for the story was NPRI, which is an anti-government think tank that, among other conservative agendas, is anti- public school and pushes for school vouchers and charter schools. They represent the polar position against unionized teachers. 

Other than her paraphrasing the information given to her by NPRI, Sheehan reported no information or statements from a teacher, the union, nor an independent source. She apparently didn’t even question NPRI’s information, nor why they were just now releasing data that was almost a year old.

NEXT:  Sinclair’s Survey of Shame (To be released 9 April 2014 at 6:30 AM PDT)

Local TV Affiliate News Reputation Displaced With Conservative Propaganda Makeover

07 Monday Apr 2014

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SBGI LogoSinclair Broadcast Group (SBGI) and related companies have been buying up local non-Fox affiliated stations and pushing conservative biased news stories into the local news programs.

Graphic thanks to NASDAQ

Sinclair stock hit its high at the beginning of 2014, but has been sliding downward for the last three months (from NASDAQ website)

Since September of 2011, Sinclair Broadcast Group or their affiliated companies (Cunningham Broadcasting, Deerfield Media) have acquired or obtained a Local Marketing Agreement (LMA) for almost one hundred local television stations. According to its website, Sinclair now operates or owns 29 ABC, 26 CBS, and 17 NBC local affiliated stations in addition to 41 Fox and 54 other affiliated stations.

Fox News Masquerading As Reputable Journalism
By snatching up ABC, NBC, and CBS affiliates, Sinclair masks itself under the traditions of reputable journalism of the three historic broadcast giants. The public trust of news anchors built over decades is used to distract viewers from news stories slanted to provoke outrage at the United States government and policies opposed by conservatives. News stories for Sinclair stations are manufactured by the parent organization and inserted into the local news. The stories employ interviews with conservative sources, often with no interview with the  agency or organization being accused of fraud, waste, or corruption.

In Reno, Nevada, the NBC affiliate, KRNV, has run stories on almost a daily basis from the parent organization that suggested and/or accuse waste or government conspiracy. In some cases, clips from Fox News are used, rather than from the NBC parent organization. Recently KRNV 6 PM broadcast ran ‘A’ Block stories (headline news) regarding the Affordable Care Act (e.g.; March 26, April 1) and gun laws (e.g.; March 28) that used people with a known conservative bias as their sources.

The LMA Loophole
Federal Communication Commission (FCC) rules do not allow licensing of more than one television station in a market to a person or company; however, during the first George Bush administration (1991) Sinclair Broadcast Group convinced the FCC to allow Local Marketing Agreements (LMA’s) that would allow a person or company to own one station and “operate” another station providing the latter station was licensed to a different person or corporation.

This has allowed Sinclair to go on a buying binge of television stations in the same market as their Fox stations. Sinclair uses Deerfield Media and Cunningham Broadcasting to own the licenses of stations where Sinclair already owns a television license. All Deerfield and Cunningham licensed stations are operated by Sinclair, and the family that owns Sinclair controls 90% of the stock in Cunningham Broadcasting.

In Reno, Nevada, the Sinclair Broadcast Group owns the license for Fox affiliate, KRXI, and operates the MyNetworkTV affiliate, KAME (licensed to Deerfield Media,) as well as the NBC affiliate, KRNV (recently licensed to Cunningham Broadcasting.)

This allows Sinclair to effectively control three stations in one market and supplant  reputable journalism with conservative propaganda.

The Lingering Question
There is ample evidence that Sinclair Broadcast Group is using loopholes in the FCC regulations to control multiple stations in a single market. It is also apparent that news stories manufactured by Sinclair are shoddy and biased. The question is whether or not the people behind Sinclair are trying to pander to conservatives in order to increase profits or if they are perverting journalism for a conservative agenda. In one case it is a matter of greed, in the other, a matter of a betrayal to the American citizen.

An audit of all of the communications, finances and contributions of the companies, vendors, Board of Directors, and owners involved is the only way we will know.

Reno NBC News Station Runs Another Conservative-Laced Story

07 Monday Apr 2014

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Image b Paul Kiser

Is KRNV a Fox or NBC affiliate?

On April 1, Reno’s NBC affiliate, KRNV, has ran another biased ‘A’ Block (headline news) story attacking the Affordable Care Act (ACA) featuring a reporter from the Sinclair Broadcast Group (SBGI) network. This is at least the third incident of Fox News-type reporting on KRNV in less than a week. This report suggested that the most of the seven million people who signed up for health insurance under the Affordable Care Act already had insurance.  

As in the other biased news stories on KRNV, a non-local reporter presents an anti-government tirade. Chris Vanocur of the ABC affiliate, WSYX in Columbus, Ohio, one of Sinclair Broadcast Group’s 167 stations, starts out by saying:

“Seven million Obamacare new enrollees sounds like a lot, but…”

Image by Paul Kiser taken from video of KRNV newscast 1 April 2014

Grace-Marie Turner, crusader against healthcare reform

Vanocur then introduces Grace-Marie Turner, who has only one mission: oppose any change to healthcare’s broken free-market system. She founded the Galen Institute in 1995 to combat healthcare reform. According to her website, one of the key goals is to:

“Educate policymakers about the dangers that government control over the health sector pose to our economy and our society”

Turner clearly is dedicated to maligning anything regarding the Affordable Care Act. Despite her anti-ACA crusade, Vanocur refers to her as an ‘expert.’ Turner doesn’t hesitate to bear witness against the seven million new enrollees in Obamacare:

“Many of these, if fact, the great majority, are not newly insured people..”

Vanocur continues to say:

“Turner says only one-quarter to one-third of those who signed up didn’t have health insurance before.”

Turner claims to know that 25% to 33% of the seven million had insurance before and switched to Obamacare. She cites no study, nor does Vanocur offer any evidence of the source and/or reliability of the data. Rather, Vanocur offers another ‘expert’:

“…and she’s not the only one questioning the seven million number” 

Vanocur is referring to Joe Antos, his next ‘expert,’ of the conservative think tank, American Enterprise Institute For Public Policy Research (AEI.) Antos also claims to have reliable data on the new enrollees:

“It’s very likely that it’s no more than 1.5 million people who are actually new customers who were not already insured.”

Antos testifies that only 21% of the total enrollees had no insurance. Again, no source is presented for the ever dwindling number of previously uninsured. The only thing that kept this new story from becoming a Jon Lovitz sketch was Antos saying, “Yeah, yeah, 21%, That’s the ticket!”

Like other Sinclair generated anti-government ‘news’ stories (See articles on KRNV news stories of March 26 and March 28,) only one-side of the topic is presented and no data supports the claims made by the reporter, nor his sources. The irony is that on the same day, KRNV’s sister NBC affiliate in Las Vegas, KSNV, ran a locally produced news story on the ACA enrollment that discussed sign up issues, but kept a more balanced perspective.

NEXT:  How Sinclair Broadcast Group is using a FCC loophole to control multiple stations in one market. (Read article) 

Sinclair Reporter Taints Reno NBC Affiliate With Fox News Story…Again

07 Monday Apr 2014

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Kristine Frazao

Kristine Frazao – SBGI News Correspondent

On Friday, March 28, the NBC affiliate in Reno, Nevada (KRNV) again aired a Fox News type report on the 6:00 PM telecast, and this time actually used a Fox News clip. During the ‘A’ Block (top stories,) local news anchor Joe Hart gravely announces:

“….National Correspondent Kristine Frazao reports, some are concerned that this could be a sign of things to come in our country….”

The news clip, manufactured by Sinclair Broadcast Group (SBGI,) which operates KRNV, features Kristine Frazao, who has three years national experience with Russian Television (RT,) and was hired in the past year by Sinclair. She tells the story of a Washington D.C. resident who violated local laws on ammunition ownership, and who had his ex-spouse tattle on him to law enforcement.

Image from MyNews4 video

Convicted Mark Witaschek interview on Fox News and shown on Reno NBC affiliate (From KRNV newscast)

The clip starts with Mark Witaschek, explaining his surprise that he had committed a crime. The graphic with his name on-screen is a Fox News logo and banner, indicating the original source of the story. Frazao did not include an interview or statement from the law enforcement agency involved, nor does she offer any other examples of people charged or convicted of the law that Witaschek violated.

Instead Frazao interviews Emily J. Miller of the The Washington Times; who declares that Witaschek is a law-abiding citizen even though he has been convicted of violating the law in Washington D.C.:

“It’s just an outrageous violation of his rights.”

Miller continues and links this one case to a larger conspiracy without any proof:

“This is a pattern in Washington D.C. and states that are anti-gun, which is to go after the law-abiding who are exercising their Second Amendment Rights….”

Miller, is a Senior Editor for The Washington Times, which has an interesting history and has a strong conservative bias.

Founded by the Unification Church in 1982, The Washington Times was once lauded by Ronald Reagan as the only newspaper that told the truth to the American people. In 2002, Church Founder, Sun Myung Moon stated:

“The Washington Times is responsible to let the American people know about God” and “The Washington Times will become the instrument in spreading the truth about God to the world.”

In March of 2013, the Herring Broadcasting announced that it would team with Miller’s Washington Times newspaper to create One America News, a conservative cable news network to rival Fox News.

Frazao’s uses a source that is as biased as asking a Boston Red Sox fan to discuss the negative aspects of the New York Yankees. By using Miller as her primary source, Frazao betrayed any aspect of responsible investigative journalism.

The final 41 seconds of the news clip, which may or may not have been part of KRNV’s live broadcast¹, does include Emily Tisch Sussman, Campaign Director for the Center for American Progress. Sussman represents a liberal viewpoint; however, during that 41 seconds she is edited down to two sound bytes of four seconds and ten seconds. The rest of the time Frazao speaks for her in a voice over. Of the two sound bytes, it was difficult to determine what questions Sussman was responding to because the editing didn’t seem to match Frazao’s edited-in commentary.

This was at least the second time in one week where Sinclair Broadcast Group’s National Correspondent has presented a story that had an overt conservative bias (See article.)

NEXT:  KRNV does it again. (Read article) TO BE PUBLISHED 7 APRIL 2014 at 6:00 AM

(¹I watched the live broadcast and I don’t remember the last 41 seconds that appears in the on-line clip of the ‘A’ Block. If it was included it would have put the broadcast 34 to 65 seconds longer than the two previous night’s broadcast, and 94 seconds longer than the next two weekday 6 PM broadcasts. At 41 seconds, Kristine Frazao seems to wrap up the piece, and the next 41 seconds could have easily been edited out for time on the original live broadcast.)

Has Reno NBC Station Gone Fox News?

28 Friday Mar 2014

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Image by Paul Kiser

Reno NBC affiliate becoming a Fox News clone?

The lead news story for Wednesday night on Reno’s NBC affiliate, KRNV was anti-government attack on the Affordable Care Act. The story was attempting to stir up outrage on the advertising budget to promote the new program that will impact millions of uninsured Americans.

The only opinions offered were in opposition to money being spent for advertising without any attempt to find an authoritative source to offer an explanation for why the public needed awareness of the new program. In fact, the only independent source on the story, David Williams, CEO of the anti-government organization, the Taxpayers Protection Alliance, suggested that taxpayer money should not be used to educate or promote the Affordable Care Act. He stated:

“This isn’t Coca Cola or Pepsi, this is healthcare, they shouldn’t be advertising…”

The $17 million per month spent to educate American citizens on a program to directly benefit them was about $2 million less per month than the coal, oil, and gas industry spent during the first eight months of 2012 to promote drilling and/or oppose clean energy.

Kristine Frazao

Kristine Frazao – Corporate News Correspondent

Reporter From Russian Television
As confusing as the Fox News-type slant of the lead story, was the person reporting it. The reporter was not an employee of the local KRNV station, nor was the story generated by the parent NBC News organization. The reporter was Kristine Frazao, the National Correspondent for the Sinclair Broadcast Group, which consists of 167 television stations, of which approximately half (88) are Fox, CW, or MyTV affiliated stations.

According to a November 2013 article in Broadcast & Cable (B&C,) Sinclair does not own KRNV, but did purchase three other stations of the Intermountain West group excluding KRNV and the Las Vegas affiliate, KSNV. Sinclair has, according to the story, agreed to operate and provide services for the Reno NBC affiliate.

However, Frazao is new to the Sinclair Broadcast Group. Prior to this year, Frazao spent three years with Russian Television (RT.) Russian Television began broadcasting in the United States in 2005, and its website states that RT:

“…acquaints international audience with the Russian viewpoint.”

Frazao is known for her anti-government reporting and as a reporter in San Diego was criticized for asking a Comic Con attendee why she and the other attendees weren’t protesting in Washington, D.C. against the government rather than coming to the southern California for the science fiction convention.

Image by Paul Kiser

Taking Sides in Reno

KRNV On The Conservative Side?
Frazao’s anti-Obamacare report was likely well received by conservatives in Northern Nevada and perhaps that is why Reno’s local NBC affiliate has taken on a Fox News attitude in reporting. Recently, KRNV changed its tag line from “Where News Comes First” to “On Your Side.” That explains many things about Wednesday’s lead news story.

Air Travel Teaches Us Not To Listen

24 Monday Mar 2014

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Zombies are real people forced to listen to airport/airline announcements

Airports and airlines are dedicated to teaching people how to not listen.

There are multiple studies, solid scientific research, on how humans respond to communication and how we best learn and retain information. Unfortunately, air travel offers the antithesis of everything we know about communication.

Outdated Audio Technology
Consider the airport. We have the technology for crystal clear sound in any announcement system. Visit a Disney property and you will hear clear announcements. Every word will be perfect with little or no distortion or hiss.

“Ladies and gentlemen, boys and girls…” 
Disneyland announcement

If we can do it in Disneyland, solely for entertainment purposes, shouldn’t airports invest in the same quality of public announcement (PA) system when it involves matters of even greater importance? PA systems designed to go into ceiling tiles suck. Maybe it’s time we considered a system designed for the airport environment of 2014, not the office building of 1960.

Zoned Out
Every gate at an airport is a different audio zone, and yet few airports have designed PA systems for this environment. Because most airports have overlapping seating at every gate, passengers for one flight could be sitting in any of three gate areas or standing out in the concourse area just outside of the gate. Few airports seem to understand this geographic distribution. Some airports limit gate announcements to one gate area, resulting in flight announcements to be missed by those passengers not in that gate’s audio zone. Other airports group multiple gates into one zone, so that passengers four of five gates away are hearing boarding announcements for every flight in the area.

Over Communication
The greatest sin of airports is over communication. It seems that airports have a perverse need to create ongoing, excessive, annoying noise. Do these sound familiar?

Please keep your bags with you at all times. Unattended baggage may be confiscated and destroyed.

The Federal Aviation Administration allows you to carry up to three containers of liquids, aerosols, and gels. They must be in a clear plastic bag and removed from your luggage for inspection. Please check with your airline for more information.

Do not carry anything in for anyone else….

I have heard these announcements and many more like them while waiting in the gate area. The gate area within TSA’s secure zone. Anyone in this area has been through the security check point and they and their luggage has been searched and cleared. None of these announcements make sense in an area where everyone has been declared safe to board a plane. They are just noise.

At the gate you will also hear multiple announcements by the gate agent. If there is any training involved of gate agents on how to make PA announcements it would not be apparent from my experience in air travel. Recently, I was waiting for a flight in the Newark, New Jersey airport. The longest period I counted without an announcement was nine seconds. Between the meaningless airport general announcements and the multiple gate agent announcements the passengers were bombarded with endless noise.

The Solution
There is important information that passengers need before they board their flight; however, it is impossible for passengers to determine important announcements for the noise generated in an airport. The remedy involves the FAA, Airport Authorities, and the airlines to reevaluate the purpose of airline announcements…actually they need to assign a purpose to their communications.

Better equipment is a must, and better training on how to effectively communicate information over a PA system. Another possibility is to run all announcements through a centralized public address system where boarding announcements would be made by one trained person who filtered information and determined what audio zones would hear it. 

There is another approach but it would involve a complete redesign of the concept of an airport. That’s not likely in an industry that took decades to determine that an iPod isn’t a threat to a plane’s avionics.

University of Nevada Student Housing Gamble a Lose-Lose Scenario

10 Monday Mar 2014

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University of Nevada betting on more live-in students

University of Nevada betting on more live-in students

The University of Nevada in Reno (UNR) is about to flood the local housing market with almost 1500 new student beds. The growth comes at a time when higher education expenses have been skyrocketing and the assumption is that there is an untapped source of new students who have the resources to pay even more to attend and live near UNR.

UNR Published Enrollment Data and Projections - Nov 2013

UNR Published Enrollment Data and Projections – Nov 2012

In October, University President Marc Johnson predicted that the school would grow Fall enrollment from the current 18,000 students to 22,000 by 2021 with an annual growth of 400 students per year. President Johnson’s prediction closely matches the average growth in student enrollment over the past fourteen years; however, this growth assumes every new student will be seeking on campus, or near campus housing, which is implausible.

Ironically, eleven months prior to the President’s remarks, the university published past and projected student enrollment growth that contradicted his version of UNR enrollment growth. The projected growth averages less than 300 students per year, falling over 1,000 students short of President Johnson’s 2021 prediction. The November 2012 data remains on the UNR website.

Expecting significant growth in student enrollment is betting against the odds according to a July article in the New York Times (July 25, 2013)

“College enrollment fell 2 percent in 2012-13, the first significant decline since the 1990s, but nearly all of that drop hit for-profit and community colleges; now, signs point to 2013-14 being the year when traditional four-year, nonprofit colleges begin a contraction that will last for several years.“

900 bed Sterling student apartments will open this Fall

900 bed Sterling student apartments will open this Fall

Outcome of Sudden Increase in Student Beds
One of two scenarios are possible as the university waits for new enrollment. The first scenario involves new beds remaining empty as students balk at the increased rental fees for the new properties. This will result in a loss in revenue for the university and the leasing companies of the new housing units.

The second scenario would be that students in rental houses and apartments, move into the newer facilities, which would devalue the current leasing rates in the local economy as the vacancy rate rises. The reaction by some investment properties owners might be foreclosure as owners walk away from money-losing properties.

UNR Losing Reputation as Quality School
President Johnson may be relying on picking up students from California due to large increases in tuition costs increases in recent years; however, the belief that the quality of education at UNR is of equal value to California schools assumes that students and parents are uninformed. 

View of UNR's dormitory row to be joined by new 400 bed unit in 2015

View of UNR’s dormitory row to be joined by new 400 bed unit in 2015

In 2003, UNR, Georgetown, Utah State, and San Diego State University ranked in the top 300 of Shanghai Ranking Top 500 Academic Ranking of World Universities. UNR’s ranking dropped almost every year, and dropped off the top 500 list for the last two years in a row. The other three universities also dropped; however, Georgetown and San Diego State ranked only slightly lower during the past two years than in 2003, and Utah State dropped out of the top 500 in 2011, but has been in the top 500 for 2012 and 2013. In 2013, California had eleven universities in the top 500, with eight in the top 50.

A silver lining to the Silver State's UNR?

A silver lining to the Silver State’s UNR?

Silver Lining?
While the need for this surge of student housing is questionable at best, will result in student beds at higher prices than currently available, and may trigger a local foreclosure crisis, there may be a positive outcome for the university neighborhoods.

If students leave the rental houses, causing a crash in rental prices, and if owners of investment properties walk away from their rental units, the area housing prices will drop. That will open the door for the redevelopment of the sixty-year-old neighborhood with updated houses that would attract families back to the area.

There is much at stake over the next five years for students, homeowners, investment property owners, and the community in general as UNR takes a big risk on short odds.

The Seduction of Anger

03 Monday Mar 2014

Posted by in Aging, Business, Communication, Crime, Crisis Management, Customer Relations, Ethics, Generational, Health, Human Resources, Lessons of Life, Management Practices, Opinion, parenting, Politics, Public Image, Public Relations, Relationships, Respect, Violence in the Workplace, Women

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Anger sucks you in, then eats you up

Anger sucks you in, then eats you up

I have noticed something about people (including myself) and anger. For most of us, anger is seductive. Despite popular belief, it feels really good to get angry. There is pleasure in it. Yelling and screaming, ranting, and losing control is self-satisfying. We let go of the constraints of good behavior as we explore the limits of bad behavior.

Often, our anger follows a logical thread, but anger doesn’t need logic to fan the flames. When we’re angry we choose facts based on how well they support the reasoning we want, not what is reasonable. We also look to find old issues that our compromising or humiliating to the person we are arguing with, in order to verbally attack their vulnerabilities.

In the heat of our anger we feel powerful because we see ourselves as righteous and pure in our cause for perceived injustices. Anger gives us license to ignore anyone else’s viewpoint because they don’t agree with you, therefore, they must be wrong.

How To Respond To Anger
Ignoring someone’s anger is not a solution. Ignoring an angry person enables him or her through a belief that the behavior is appropriate. Direct confrontation with the person is also inappropriate as it is likely he or she is not rationale, nor are they interested in a logical discussion.

If it is appropriate, a person expressing overt anger can be removed from the situation providing they can be paired with a calm, non-threatening person while they de-escalate. If that is not appropriate and the person seems capable of harming themselves or others, another tactic is to become their ally. Agreeing with them and helping them to make a plan of addressing the issues causing the anger may defuse them long enough to disengage from the anger.

This tactic cannot be sarcastic, nor condescending in any way. It may also require lying to the person; however, if physical harm is a possibility, lying is a small price to pay to avoid someone becoming hurt. Once you have lied to a person who is angry, you may have damaged the relationship beyond recovery, so it should not be done unless all other options have been exhausted.

Once out of the situation, the person should be directed to counseling. It may be helpful to see an angry person as an addict who turns to rage for their high, and just like an addict, the person needs expert help to disconnect from the need for a fix.

Exposing a Bully is Not Bullying

02 Sunday Mar 2014

Posted by in Aging, Branding, Business, Communication, Crisis Management, Customer Relations, Customer Service, Education, Employee Retention, Ethics, Generational, Honor, Human Resources, Internet, Lessons of Life, Management Practices, Opinion, parenting, Pride, Public Image, Public Relations, Relationships, Respect, Social Interactive Media (SIM), Social Media Relations, Women

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During this past week much has been written (including myself) about the case of a person in a position of power, Kelly Blazek, the gatekeeper of a Cleveland, Ohio jobs listing for marketing positions, writing a nasty email to a job seeker. Blazek’s language in the email was unyielding in her attempt to embarrass and humiliate the job seeker. Blazek was using her power to bully someone who was in an inferior position.   

Therefore, I was shocked when I read an ‘Opinion‘ on CNN.com by Dr. Peggy Drexler, who wrote that by publicizing the email and seeking attention to the bullying, the job seeker:

“….acted with malice, and caused the older woman significant damage…”

The specific language suggests that Dr. Drexler is encouraging Blazek, the person who was the bully, to sue the victim on the grounds of malice, libel, and/or age discrimination. One might question as to whether Dr. Drexler’s motives were that of an ambulance chaser, seeking to be employed by Blazek as an ‘expert’ witness in a civil suit.

Dr. Drexler’s opinion piece did describe the nature of Blazek’s email; however, she softened Blazek’s misdeeds by saying:

“Blazek’s words were, of course, undeniably, and likely unnecessarily, harsh”

In her opinion piece, Dr. Drexler masterfully works around the most blatant language in Blazek’s email and, in at least one place, segmented the quoted language so that the most vicious remark doesn’t look like it was the climax of the rest of the paragraph. She also uses Blazek’s “Communicator of the Year” recognition as a reference of her skills, rather than the irony that is obvious after reading a complete version of Blazek’s blistering email. The most damning paragraph from Blazek’s email is missing from Dr. Drexler’s opinion:

“I suggest you join the other Job Bank in town. Oh wait — there isn’t one.”

Dr. Drexler admits that Blazek’s behavior was wrong:

“No question, Blazek lashed out first, with unprofessional behavior that can only be described as bullying.”

However, Dr. Drexler seems to enable Blazek’s behavior by accusing the job seeker:

“But Mekota responding in kind makes her no less a bully.”

In Dr. Drexler’s world, when bullied, sit back and take. Don’t fight back and don’t call out the bully. Other professionals have a different take on how to respond to a bully. In responding to adult bullying, Mental Health Support (from the United Kingdom) suggests the following :

“…if you find yourself the victim of bullying, a bully’s bad behaviour is entirely his or her responsibility, not yours,…”

The website goes on to say:

“Once you have identified a bully and know what to expect from him or her, you must choose not to be a victim, if you want the bullying to stop. Expose the bullying for what it is. Take a stand, and don’t back down…”

“…The important point here is to expose the bully and call him or her to account. Confrontation and exposure, with evidence to support a victim’s accusations, are what the bully tries hardest to avoid. Once exposure happens, the bullying is likely to stop.”

There was an injustice done to Ms. Blazek, but that was from Dr. Drexler in attempting to sanctify Blazek’s behavior by accusing the job seeker of an equal act. Dr. Drexler’s portrait of Blazek as the older woman, victimized by the young, evil job seeker, causing her to lose her career and disappear from social media is absurd. The job seeker did not write the email, nor did she make the decision to shut down Blazek’s websites and social media accounts. Blazek was in the wrong and the damage to her career rests solely in her hands.

The Blazek Syndrome

01 Saturday Mar 2014

Posted by in Branding, Business, Communication, Crisis Management, Customer Relations, Customer Service, Education, Ethics, Generational, Honor, Human Resources, Internet, Lessons of Life, Management Practices, Opinion, Public Image, Public Relations, Respect, Social Media Relations, Women

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Kelly Blazek - Armed with a keyboard and dangerous

Kelly Blazek – Armed with a keyboard and dangerous

You may not recognize the name Kelly Blazek, but she is the poster child for public image disaster. When people wonder how bad personal embarrassment can be, we now have Blazek as our code word for really, really bad. 

Kelly Blazek is probably a decent human being, but what she will be remembered for is her moments of ‘Ms. Hyde’ behavior. She founded a job bank listing for marketing and public relations positions in the Cleveland, Ohio area. She had a WordPress blog and Twitter, LinkedIn accounts. Head hunter Blazek was also recognized as “Communicator of the Year.” by a local business group.

Within a matter of days she went from a leader in her field to a ghost. There is no blog site, no Twitter account, nor any trace of her other than a growing number of postmortems in blogs and news articles of her epic nasty responses to people who reached out to her.

The Blazek Syndrome
Her story is a step-by-step, what-not-to-do in business.

STEP ONE:  Don’t let frustrations with the job spill over into your communications and interactions.

Among the most notorious of her responses, Blazek reacted to a college graduate seeking to connect with her as part of her job search. Her manner that can best be described as vile. Among the barrage of hateful statements were the following:

“I love the sense of entitlement in your generation. And therefore I enjoy Denying (sic) your invite…. (to connect on LinkedIn.)”

“I suggest you join the other Job Bank in town. Oh wait — there isn’t one.”

“You’re welcome for your humility lesson for the year.”

Everyone has a bad day, but any business person should know that what you write is what will save you or hang you. There is no excuse Blazek could offer for her verbal abuse of this job seeker.

STEP TWO:  Making a mistake, even as massive as this one, does not mean it’s the final chapter. Life is not over and running and hiding will not help.

Blazek has compounded the crisis by trying to disappear. When sharks smell blood of a wounded fish they go into a frenzy. By disengaging from social media, people may lose interest, but what will remain is the public shame. The best time to do damage repair is while people are still paying attention

STEP THREE:  Apologize over and over.

Instead of deleting social media accounts, use them. In a public image crisis people need to hear every possible sincere apology, but do NOT attempt to offer excuses. 

STEP FOUR:  Listen to what is being said and respond with humility.

Remember BP’s  Tony Hayward remark, “I want my life back.” The public image crisis is over when people say its over, not when the disgraced person wants it to be over. Read what other people are saying and respond in a kind and humble way to as many people as you can. Make the story about the lesson learned. 

Romney Adds Insult to Stupidity

02 Sunday Feb 2014

Posted by in Communication, Crisis Management, Opinion, Politics, Public Image, Public Relations, Respect, Travel

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Mitt Romney

It’s Romney’s nature to be insulting, but couldn’t he just get a radio talk show so we wouldn’t notice him?

In 2012, Mitt Romney embarrassed himself and our country when he was asked about Security at the 2012 London Summer Olympic games. He could have said:

I’m not part of the security planning for the games this year, so I can’t answer that, but I those people involved in planning security for the games know what is at stake and I’m sure they will do everything possible to anticipate and address any security threats to the safety of the London Olympic games.

Or he could have just said:

I’m not part of the organizational committee this year, so I can’t answer that question.

Instead he said that he saw:

...a few things that were disconcerting……The stories about the private security firm not having enough people, supposed strike of immigration and customs officials, that obviously is not something which is encouraging.

He insulted Great Britain, the International Olympic Committee, the London Summer Olympic games, and cast doubt on the safety for everyone attending the London games. In the end, the London Summer Olympic games went without any security issues and Mitt Romney lost the election.

Fast forward to 2014. The Sochi Winter Olympic games have been overshadowed by fears of terrorist attacks as the games are being held near areas of recent bombings. In addition, the Sochi games have been notable in making Russian President Vladimir Putin’s friends rich and the games have been labeled as the most corrupt in history.

So what is business-oriented Mitt Romney’s response when he is asked about security at the Winter games. He could have said any number of things that would have made up for his past insult and avoided placing him in a position of judgement on Russia or Great Britain, but this is Mitt Romney, so he said:

I believe the Games will be safe…

SLAP! Without mentioning that he was wrong in 2012, he implies that the Russians know what they are doing and the British didn’t. Romney insults Great Britain again and suggests that he knows something he really doesn’t. He then says that he would be comfortable sending his family to the Sochi games. London was risky, but Sochi could be a family vacation? Ouch.

Great Britain, I sincerely apologize for Mitt Romney. But to be fair, you’ve had your share of badly behaved Royals. We are trying to make up for it with stupid rich people. I think we’re winning.

Early 2014 PR Fails: Target and Christie

13 Monday Jan 2014

Posted by in Branding, Business, Communication, Crisis Management, Customer Relations, Customer Service, Ethics, Government, Honor, Information Technology, Internet, Management Practices, Politics, Public Image, Public Relations, Respect, Social Media Relations

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Self-inflicted Wounds?

Self-inflicted Wounds?

Only 13 days in 2014 and Target and New Jersey Governor Chris Christie share the spotlight for worst public image of the new year.

Target credit information theft just keeps getting worse. We learned last week that data was stolen for 70 million Target customers, not 40 million as belatedly reported earlier this month. Target is averaging over one sales-killing announcement a week so far this year and each new announcement makes the crisis worse. There are people who say Target will survive, but if someone were going to attempt to kill a leading corporate retail organization, this would be the way to do it.

It’s not like Target has no competition. Making customers worry of whether their credit data is safe when they shop is not a unique experience desired by any retail store.  Add the but-wait-it-gets-worse element and sales are bound to sink.

Target will likely continue to minimize the crisis, which will only increase the distrust of the brand. The PR strategy they are following is going to dig them into a deeper grave.

Not to be outdone, Governor Chris Christie is dropping his own PR boob bombs. After claiming that a traffic tie up at the George Washington Bridge was part of a legitimate traffic study, he then was forced to confront emails that clearly indicated his top aides were involved in Nixon-era tactics aimed at some type of petty revenge act.

Governor Christie's apology missed the mark

Governor Christie’s apology missed the mark

The issue is not whether or not Governor Christie knew that his senior staff were behaving like chimpanzees throwing their poop at people in the zoo, the issue is Christie is either 1) incompetent for surrounding himself with idiots, and/or, 2) incompetent for not knowing what was going on, or, 3) aware of everything and is lying about it. 

The big PR factors in both crises are the lack of humility and accepting responsibility. Instead of minimizing the crisis, Target should have been ahead of the crisis. Not only should they be providing the most accurate and honest information, they should have been apologizing to their customers, assisting them, and offering to make things right for any customer who is affected by the loss of their credit data. This is an issue of long-term survivability, not revenue projections for the current quarter.

As for Governor Christie, that ship has sailed. He had a chance to accept responsibility and resign. His, the-buck-stops-here-but-I’m-blaming-everyone-else strategy only proved that he has dignity of Lance Armstrong. He could have admitted his mistakes, stepped back, and then worked to rebuild his reputation, but he instead he revealed how low he can go.

Public image is everything, and it does not suffer fools gladly.

Hey Stupid, Privacy is Dead and Your Face is the Reason

31 Tuesday Dec 2013

Posted by in Communication, Crime, Crisis Management, Customer Relations, Ethics, Generational, Government, Honor, Information Technology, Internet, Lessons of Life, parenting, Photography, Public Relations, Relationships, Respect, Social Interactive Media (SIM), Social Media Relations, Technology

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Facial recognition software is the final nail in Internet privacy

Facial recognition software is the final nail in Internet privacy

Go ahead, just try to protect your privacy. Give up Facebook. Scoff at Twitter. Swear you’re going to never sign on the computer again. It is all useless.

Stick a fork in privacy on the Internet. There no such thing as privacy on the Internet, nor is there privacy off the Internet.

A girl decides to check up on her boyfriend. She happens to be an attorney in Ohio and has access to the State’s facial recognition software. She uses it to snoop on her boyfriend and other people her friends were dating. This was in 2008. Five years ago and she was using (well, misusing) facial recognition software that was meant for finding criminals.

It doesn’t matter whether you take the picture or post it. It doesn’t even matter if you knew you were in the picture. New Years Eve? Good luck in keeping your face out of every picture that people around you take. If your face shows up in a posted picture, it can be found and matched. 

Not only law enforcement is using facial recognition software. Casinos are using it. Some suggest that Disney is using it in their parks. Retailers are using it. Your significant other can buy it and download it today. If you want to see how deep the rabbit hole goes, watch this TED Talk on facial recognition software.

Anthony Weiner: Too bad it wasn't his face that got him in trouble

Anthony Weiner: Too bad it wasn’t his face that got him in trouble

There is no such thing as privacy. One more time. There is no such thing as privacy.

THE ANSWER
Behave. That’s it. Or at least know that if you don’t behave everyone will find out and it will be at the worst possible moment for you. People learn how to behave when they go out in public. The Internet is public. There is no difference.

10 Things To Decline From An Employer

09 Monday Dec 2013

Posted by in Business, Communication, Customer Relations, Customer Service, Employee Retention, Ethics, Health, Honor, Human Resources, Information Technology, Internet, Management Practices, Pride, Privacy, Public Relations, Re-Imagine!, Relationships, Respect, Social Interactive Media (SIM), Social Media Relations, Technology, Tom Peters

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No longer can anyone expect to build a lifelong career with one organization, nor is that considered healthy for the individual or the company. A person is now his or her own commodity. He or she must expect to build their own skills and reputation as an individual on the open market rather than as corporate employee number 8675309.

In this Brave New Working World a person should be prepared to say ‘no’ to antiquated elements of 20th Century employment, not only because they are inappropriate, but because they indicate that employer is unaware of their failure to be competitive in the 21st Century. Benefits and perks that were meant to tie a person to one organization no longer make sense in a world where ‘permanent employee’ has been replaced by ‘contract labor.’

Here are ten employment offers and requests that should be declined from an employer and cause you to re-evaluate your working relationship with a company:

No. 10 – Retirement Benefits
It should be obvious that any company offering retirement benefits either does not understand today’s working world or is trying to offer something that they know you will never receive. Better to have the money now and invest than pretend you’ll still be with the company when you retire.

The Company Email is always the company's to give or take away

The company giveth and taketh away access to your email

No. 9 – The Company Email Account
You many have to use the company email when corresponding with others in the company, but always ask yourself, “If the company decided to lay me off today and they ended my access to my email account, what information would I lose?” What about that email from the senior executive that ordered you to overcharge your customer? Every email sent to your company email account should be forwarded to a private account and blind copy any company emails you send to your private account. This protects you and the company from the unethical corporate manager.

No. 8 – The Company Car
When I was growing up my uncle worked for an oil tool business and he had a company car. I thought that was the coolest perk in the world. While it is a rare perk in today’s world, it should be declined in most situations. The problem with the full-time company car is that it becomes a liability if a better employment opportunity arises. Suddenly you’re faced with buying a new car in order to accept a better job.

The company cell phone comes with chains attached

The company cell phone comes with chains attached

No. 7 – The Company Cell Phone
Many people fail to realize what a company cell phone represents. It is a chain that ties the employee to the employer 24/7/365. A boss may hesitate to call a private cell phone, but have no problem calling the phone they are paying for at 3 AM. Many jobs require an employee to be accessible, but you are better off with your own phone than be indentured by a company cell phone.

No. 6 – Giving Your Employer Your Social Media Passwords
There are questions as to whether it is legal for an employer to demand an employee’s passwords to his or her Facebook, Twitter, and other Social Media passwords. The bottom line is that you do not want to work for a company that wants this level of control on your life. It will only go downhill from there.

No 5 – Restricting Free Speech (The NDA)
In an exercise with students in a graduate program, I purchased the fictional company they worked for and I was interviewing them to determine who to keep and who to let go. As part of this exercise I gave each of them an outrageous NDA contract (see Kco NDA) to sign. In almost every case, the Master’s program students signed it, most without question.

A company’s has a right to protect its reputation, but employers should be under the burden to gain the loyalty, trust, and respect of their employees so that they would not dream of talking smack about their workplace. If an employee is ready to bad mouth the source of their income then either the employer hired the wrong person, or the employer has failed to treat their employee as an important asset. In either case, it is the employer, not the employee who shoulders the burden of the failure.

No. 4 – Intellectual Property
If you have been consigned to produce something tangible for someone, then you have agreed to surrender it once it has been created and delivered; however, many companies are claiming ownership of any work done by an employee as their own intellectual property. Nothing could be more disrespectful to a human than to treat them as a machine that is only useful as a tree from which they pick and enjoy the fruit. A business that values their team would never have to be concerned about the issue of intellectual property because each team member’s work would be a source of pride and celebration. The important element in any organization is the person who creates the work, not the work itself.

Before you sign away your right to maintain ownership of your work you should ask if you want your give away your legacy of achievement to those who didn’t do the work?

The Affordable Care Act is emancipation for the worker

The Affordable Care Act is emancipation for the worker

No. 3 – Health Benefits
America has millions of people who continue to work for an employer primarily because they need or want the health insurance offered by the company. As an employer do you want people to only be working for you because of the health benefit perk?

The biggest impact that the Affordable Care Act will have on America is to free people to work for people they want to work for, not those who have the critical health care benefit he or she needs.

No. 2 – Pay For Performance
When someone attempts to quantify a job or project they sacrifice common sense for greed. The need to meet the measured goals forces an employee to ignore important aspects of work that can’t be measured or quantified. Pay For Performance assumes the Ends always justifies the Means, which is rarely true in the business world, despite what greedy executives and investors think. Almost always customer satisfaction is at risk under Pay For Performance standards because a customers true satisfaction cannot be measured by questionnaires, surveys, nor sales. In every case the wise employee will figure out how to exploit the system and defeat the true purpose of the evaluation tool.

Pay For Performance systems are lose-lose scenarios for everyone and a company that relies on them does not understand how to truly motivate and reward its team; therefore, you should avoid the trap they are setting for you, your customers, and themselves.

No. 1 – The NCA
The non-compete agreement or NCA is the one indicator that proves only fools work for the employer, and there are plenty of fools out there. You shouldn’t be one of them. 

An NCA basically eviscerates your career by not allowing you to continue working if you leave the current company. In today’s world that can be a death sentence. Your skills and experience are laid to waste by an NCA and you should never agree to it, nor should you consider working for someone who asks you to sign one.