Category Archives: Information Technology

Epilogue : The 2010’s

20 Friday Mar 2015

Posted by in Aging, Business, College, Communication, Education, Ethics, Generational, Government, Government Regulation, Health, Higher Education, History, Honor, Information Technology, Internet, Politics, Pride, Public Image, Public Relations, Religion, Respect, Science, Social Interactive Media (SIM), Social Media Relations, Space, Taxes, Technology, Traditional Media, Universities, US History

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The 2010’s – End of Civility

Image credit: J. Scott Applewhite/AP.

White Conservatives: “Go F**k Yourselves America”

REAGAN:  The Killer of America’s Prosperity
From 1950 to 2010 the population of the United States of America doubled (+104.0%.) The Gross Domestic Product (GDP) tripled (+218.1%.) The median annual income is eleven times more than 1950 (+1028%.) Life expectancy has increased by over 15% (15.4%.) Men AND women are marrying an average of over five years older in 2010 than they did in 1950 (men +23.7%, women +28.6%.) The percentage of people with at least a high school degree is now almost 90% versus 34% in 1950 (+153.6%.) Today, 30% of our citizens have at least a college degree versus 6% in 1950 (+383.9%.)

Something went right for America in the last 60 years. But that is changing.

Prior to the Great Depression, Republicans controlled the House and Senate for the majority of the previous 70 years. After the Great Depression both the House and Senate was under Democratic control until 1980. In 1980, America began folowing the conservatives agenda (Reagan 1980-1988, Bush 41 1989-1992, Republican control of Congress 1994-2008) of dismantling the government at all levels, start more wars, give more money to the wealthy, and give less help for the un-wealthy. Since 1979, the wealthiest 1% after-tax income has increased by 200%.

U.S._Income_-_Changes_by_Income_Group_1979-2011

The 1% are 200% wealthier since conservatives took control of the government

Since 1980, annual increases in U.S. Gross Domestic Product (GDP) has stalled and fallen.

GDP Growth by Year

ANNUAL GDP GROWTH: Post World War II, U.S. annual GDP began a steady growth until shortly after Ronald Reagan became President.

GROWTH SACRIFICED FOR GREED
Post-war prosperity was spurred by significant federal government projects and programs. Conservatives derailed that by blaming government for economic issues that were caused by corporate and business greed.

Despite the obvious failure of the Reagan agenda, conservatives have taken a position of complete denial and fantastical thinking. They no longer believe they have any obligation to acknowledge or respect the rest of America. Conservatives are behaving as a child would behave when they are not getting their way, even though their request is completely inappropriate. Rather than accepting that President Obama was elected twice by a majority of Americans, Republicans have blocked all efforts to move forward on measures proven to generate American prosperity because it would make those that have more, give more.

Reagan conservatives have failed and they are backed in a corner of failure. They will not accept reason, nor facts. Civility would force them to accept their failure, so they must be uncivil. They are willing to destroy America, rather than acknowledge failure.

WHY ARE WE HERE?
America has experience massive change in the past 65 years. Most of that change has been good, but the one aspect of the American concept, the idea that we are all created equal, is the one issue in our country that has cast a shadow over us for centuries. White males believe that they are superior to all others and as our demographics have changed Caucasians have worked to obstruct equality rather than accept it.

Segregation was not considered racist until it became obvious it was motivated by whites who were racist. Dismantling government programs that benefit the poor and those in need may not be considered racist, until we realize that these ideas have been pushed forward almost exclusively by white politicians. Telling America that the rich are too burdened to pay a fair share of their taxes is not considered racist until you examine the loop of rich white people giving money to white politicians to pass laws that will reduce taxes on the wealthiest who are almost all white.

America is a country that has yet to commit to everyone being equal. In the 1950’s, white people took their money and ran away to the suburbs. In the 1960’s, the federal government finally stepped in and paid attention to the unequal treatment of African-Americans. In the 1970’s, we became distracted by unethical leaders, war, oil shortages, and inflation. In the 1980’s, we were conned into the idea that our government was to blame for all our problems in the 1970’s, while the Reagan spent money that America didn’t have to spend. In the 1990’s, the conservatives regained control of Congress and began dismantling the federal government and ending ethical business oversight. In the 2000’s, Republicans led America down a path of war and destruction that almost wiped out our economic system.

Why we are here is because we have become weak. We have listened to fools and we know they are fools. They are willing to tear America apart for greed and their own racist ideals. To a racist, compromise is unthinkable, and that is why conservatives will never work towards a unified nation.

THE SERIES:  The 1950’s    The 1960’s    The 1970’s    The 1980’s    The 1990’s    The 2000’s    

This is Why (2015 vs the 2000’s)

19 Thursday Mar 2015

Posted by in Aging, Business, College, Communication, Crisis Management, Education, Ethics, Generational, Government, Government Regulation, Health, Higher Education, History, Honor, Information Technology, Internet, Politics, Pride, Print Media, Privacy, Public Image, Public Relations, Religion, Respect, Science, Social Interactive Media (SIM), Social Media Relations, Space, Taxes, Technology, Traditional Media, Universities, US History

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The 2000’s – The Defeat of America

Decade of Fear: Y2K, 9/11, WMD's, Katrina, Banking Collapse, Unemployment, Global Warming, Putin, ISIS

Decade of Fear: Y2K, 9/11, WMD’s, Katrina, Banking Collapse, Unemployment, Global Warming

TWENTY OH’s
If the 1990’s were a seismic event of technological and social change, the twenty-oh’s is when the tsunami of change hit. Had nothing else happened but the advancement of the Internet, the changes by that alone would have drastically remade the world as we knew it; however, the twenty-oh’s were not content in merely redefining society and the way we communicate, the first decade of the new millennium was going to do an extreme makeover of all our expectations in life. Here are twenty things that made us say Oh!

  1. Y2K, the disaster that never came (Jan. 2000)
  2. Elections of 2000
    1. Florida election fiasco (Nov./Dec. 2000)
    2. Supreme Court appoints George W. Bush as President (Dec. 2000)
  3. Attacks of September 11, 2001
  4. Anthrax letters
  5. Wars of Just Because
    1. Afghanistan (2001-2014)
    2. Iraq (2003-2011)
  6. Rise of Smaller and Smarter Technology (Entire Decade)
    1. Smartphone
    2. Texting
  7. Space Shuttle Columbia destroyed on reentry (Feb. 2003)
  8. Mars Rovers bounce to successful landings and missions
    1. Spirit (June 2003)
    2. Opportunity (July 2003)
  9. Saddam Hussein captured (Dec. 2003)
  10. Assault weapon ban expires (Sept. 2004)
  11. Online Wonders
    1. Amazon.com
    2. Facebook
    3. Twitter
    4. Google
    5. YouTube
    6. Wikipedia
  12. Indian Ocean Earthquake/Tsunami (Dec. 2004)
  13. Pope John Paul dies (Apr. 2005)
  14. Global Warming
  15. Hurricane Katrina (Aug. 2005)
  16. Virginia Tech Massacre (Apr. 2007)
  17. Global Economic Disaster (2007-08)
    1.  Financial giants collapse
    2.  Housing market collapses
    3. Auto industry collapses
    4. Massive unemployment
  18. Price of gas soars, and falls….as a function of conservative politics
  19. Barack Obama elected as President (Nov. 2008)
  20. Nuclear weapons
    1. Iraq
    2. North Korea

The Twenty-oh’s began with the most bizarre Presidential election in American history, followed by the most shocking attack on American soil since Pearl Harbor, followed by two United States initiated wars that would be fought simultaneously, followed by the loss of the Space Shuttle and its crew on reentry to Earth, followed by an earthquake/tsunami that would kill almost a quarter of a million people in 14 countries in one day, followed by a massacre at Virginia Tech, followed by a near meltdown of our global financial system, followed by an African-American being elected as President.

THE GREAT CONSERVATIVE FAILURE
Despite all that happened, it was politics that defined the 2000’s. Keeping with the two-faced Reagan policy of “America Can’t” and money must be taken from the poor and given to the rich, President George Bush took the cost of running two wars off the books so that he could look like he was cutting government spending when he was, in fact, putting the government deeper in debt and running massive deficits.

Behind the scenes, a decade of conservative-driven deregulation in the financial industry created a bad debt bomb that exploded in 2007-08. Almost overnight, America’s economy was devastated by greed and a lack of common sense. People who saw the disaster coming took the attitude that everyone else was unethical, so why should I be the only good person? When the curtain fell on Wall Street, Republicans, who created the environment for the disaster, quietly stepped away and whistling as if they were unaware there was a problem.

Bush 43, was completely out of his league in dealing with the problem. To repair the damage to our economy would require taking actions that was would essentially prove that the Reagan doctrine was the cause of the disaster, and President Bush was not willing to take the necessary actions. Fortunately, Barack Obama had just been elected and, with Bush impotent in action, the 44th President stepped up and began to manage the crisis and establishing a plan of recovery.

The Republican caused disaster did not cause conservatives to humbly acknowledge their failure, but rather pushed them to further deny the facts. As the economy began recovering, conservatives began blaming Democrats for not making the recovery happen faster. As conservative predictions of Democratic policy failure began to be proven wrong, conservatives began raising absurd and meaningless issues to redirect people’s attention (e.g.; Obama was not an American, Obama was a Muslim, Obama had a secret plan to take everyone’s guns away, etc.) 

Because the Reagan doctrine was based on white, 1950’s suburban thinking, the hate for President Obama came naturally to the white, male voter. Instead of a political correction for the failed Reagan agenda, conservatives became even more rabid and illogical. By the end of the decade America was heading for defeat at the hands of conservatives who had taken away American prosperity and were unwilling to accept any idea that didn’t match their failed version of the world.

NEXT:  Epilogue

THE SERIES:  The 1950’s    The 1960’s    The 1970’s    The 1980’s    The 1990’s

This is Why (2015 vs the 1990’s)

18 Wednesday Mar 2015

Posted by in Aging, College, Communication, Crisis Management, Education, Ethics, Generational, Government, Government Regulation, Health, Higher Education, Honor, Information Technology, Internet, Politics, Religion, Respect, Science, Space, Taxes, Traditional Media, Universities, US History

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The 1990’s – A World Turned Upside Down

An Explosion of Change

POLITICS:  The Clean Up Man
George H. W. Bush was sworn in as President on January 20, 1989, as the 41st President of the United States. Having served as Vice President under Ronald Reagan, he was loyal and didn’t interfere with President Reagan’s destructive agenda. As President he then was left to clean up the messes created by Reagan and deal with new problems. Despite all that he had to deal with, President Bush managed to restore some of what Reagan had destroyed. This angered extreme conservatives who then refused to support him in his second term election.

Bush dealt with 1) an inflated deficit left by Reagan, 2) a revenue shortfall that required higher taxes, 3) restoring democracy in Panama and capturing Panamanian leader Manuel Noriega, and, 4) liberated Kuwait and drove Saddam Hussein’s Iraqi army back in a humiliating defeat. In addition, President Bush pushed through Americans with Disabilities Act of 1990, the North American Free Trade Agreement, and the Immigration Act of 1990, that opened the borders for a 40% increase in legal immigrants. He maintained a conservative stance on most issues; however, President Bush did not hesitate to act against Wacko conservatives. When the National Rifle Association (NRA) sent out material slandering Federal Agents as “Thugs,” he ended his lifetime membership to the organization.

POLITICS:  Clinton’s Capitulation
From a political standpoint, the Presidency of Bill Clinton was a study in contrasts. His election was considered a victory for Democrats and liberals, yet he constantly compromised his positions to pacify aggressive conservatives. Almost all efforts for additional programs to help Americans in need, including healthcare reform, failed to move forward during the Clinton administration. Conservatives, who were disappointed at Bush 41’s rollback of Reagan’s efforts to dismantle the federal government, were determined to win Congress and reignite the agenda that favored white and wealthy Americans.

In 1994, conservative Republican Newt Gingrich was elected on the basis of his Contract With America. This document (co-authored with Republican Representative Dick Armey) outlined several reasonable goals to bring more accountability to Congress and the government, but was laced with several goals that followed Ronald Reagan’s vision to cut funding and eliminate the government’s role of overseeing fairness in business. President Clinton was faced with vetoing all legislation, or caving in to conservatives. In his 1996 State of the Union address Clinton delighted conservatives when he announced that “the era of big government is over.” 

As a result of Clinton’s capitulation, many laws were passed in his second term that continued Reagan’s destruction of good government. The financial disaster in 2007-08 can be directly traced to legislation passed and/or repealed in the 1990’s during the Clinton administration. Congress removed federal government eyes off of key areas of financial interactions. The laws and rules that had set standards on key banking and investor interactions were eviscerated allowing a ‘no questions asked’ environment. The natural evolution of this environment was for greed to take priority over common sense, which is exactly what happened.

THE SEISMIC EVENT IN PERSONAL COMMUNICATION
Outside of the political landscape, the rest of America was becoming comfortable with the concept of owning ‘personal’ computers, and the new World Wide Web offered to interconnect computers creating a digital network of communication. It’s hard to overstate the impact of the marriage of computers and the Internet. It turned everything we knew upside down. Consider the following:

  • While personal computers increased the efficiency of certain tasks, it was the computer hooked into the Internet that made world-wide instant communication and sharing of information commonplace.
  • Television, radio, and newspapers shaped the public perception of world events until the Internet gave access to massive numbers of people who often had more timely information than traditional news media sources.
  • Younger generations adapted quickly to the possible uses of the Internet while older generations scoffed at its impact. As young generations rode the tide of the Internet, Older generations were left aground, looking foolish and ignorant.
  • Unethical governments and corporations would discover too late that their version of events would be exposed as lies and distortions by citizens who had access to the truth and shared it through the Internet. It literally brought down some governments.

The tsunami of change caused by the Internet wouldn’t hit the world until the next decade, but the earthquake of the Internet was felt in the 1990’s.

NEXT:  The 2000’s

THE SERIES:  The 1950’s    The 1960’s    The 1970’s    The 1980’s    Epilogue

A Glimpse of Education in Panama

22 Saturday Nov 2014

Posted by in Customer Relations, Education, Information Technology, Internet, parenting, Passionate People, Technology, Travel

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2014NN_119DSC_0129 (2)

The Principal in the classroom in Panama

Teaching children is a challenge anywhere in the world. Culture, government, and environment all affect the quality of education. Still, it seems that the foundation of any great school is the dedication of the staff to the students.

Recently I was on my second visit to a community about 90 km (60 mi.) from Panama City, Panama. While in the area I decided to research their education system by dropping in on a local school, the Centro Educativo San Jose elementary school.

It should be noted that to truly understand the education system in Panama, I should first be proficient in Spanish, and second, I should visit multiple schools, both private and public, over a period of weeks or months. A thirty minute conversation with the Principal, who does not speak English, and a teacher acting as my interpreter is only enough to give a first impression.

However, there are clues about the quality of education that are instantly obvious and transcend language barriers.

2014NN_100DSC_0118 (2)Laughing children. It is difficult to bridle the enthusiasm of children, but some schools seem to manage to stifle the joy of childhood. Centro Educativo San Jose has not made this mistake. At this elementary school the children were well-behaved, but laughing and smiling. It was obvious they understood discipline, but they were obviously happy to be at school.

Panama celebrates Thanksgiving

Panama celebrates Thanksgiving

Helpful children. When I arrived I first met an adult with several children. I wasn’t sure of her role in the school (she may have been a parent,) but when I asked if she spoke English, she said, “No.” Instantly a young girl at her side pointed at one of the teachers and indicated she spoke English, then the girl quickly ran to the teacher and brought her to me. This girl knew she could help and did so without hesitation. That tells me that the school encourages critical thinking that empowers children with the ability to respond quickly to a situation.

Professional Staff. In the tropics the temperature is near 30° C (86° F) year round and the humidity wraps around you like a wet towel. There is no air conditioning at this school and any breeze is welcome in the classroom. Despite these environmental conditions, the staff at the school looked and acted professional.

What I learned during my visit surprised me. The students have access to computers and they have a ‘Technology Room” filled with computers. I couldn’t tell if the computers were connected to the Internet; however, I did not expect an 80 year-old public school to have dozens of desktop computers with flat screen monitors.

This school is funded by government support, which limits the per/student resources; however, most schools in Panama are private where parents pay $1,500 to $3000 per year for tuition.

Many schools in Panama operate double sessions with one group of students attending in the morning and another attending in the afternoon. At this school the morning session is 7 AM to 12 Noon, and the second session is 12 Noon to 5 PM.2014NN_120DSC_0130 (2)

While most private schools are open twelve months a year, public schools are in session March through December, and have ‘summer’ break in January and February.

I asked about homework and parent involvement and heard what I expected. Once the students leave the school they are not expected to do homework and parents are not typically involved in assisting the staff in school. In an environment of low pay and long working hours, parents likely have no time to be involved in their children’s education.

I was told the biggest challenge is teaching English to the students. The impact of being bilingual is significant in a working adult’s life in Panama, and anywhere else. Yet, It is hard to explain that to a child in rural Panama whose only encounter with another language is in the school.

I’m grateful to have the opportunity to visit the school, and hope to do it again the next time I’m in Panama. I apologize to the Principal and the teacher who interpreted for me. I failed to write their names down before I left. Both graciously gave me valuable time out of their schedule and I appreciate it.

It was a pleasure meeting dedicated professionals who are changing lives every day by caring about the future of the students in their school.

Espanol Version (Using Google Translate)

Enseñar a los niños es un desafío en cualquier parte del mundo. Cultura, gobierno, medio ambiente y afectan la calidad de la educación. Aún así, parece que el fundamento de cualquier gran escuela es la dedicación del personal de los estudiantes.

Hace poco estuve en mi segunda visita a una comunidad a unos 90 km (60 mi.) De la Ciudad de Panamá, Panamá. Mientras que en la zona me decidí a investigar su sistema educativo por meterme en una escuela local, la escuela primaria Centro Educativo San José.

Cabe señalar que para comprender verdaderamente el sistema de educación en Panamá, que primero debería ser competentes en español, y en segundo lugar, que debe visitar varias escuelas, tanto públicas como privadas, en un periodo de semanas o meses. Una conversación treinta minutos con el director, que no habla Inglés, y un profesor que actúa como mi intérprete sólo es suficiente para dar una primera impresión.

Sin embargo, hay pistas sobre la calidad de la educación que son inmediatamente obvias y trascienden las barreras del idioma.

Niños de risa. Es difícil de frenar el entusiasmo de los niños, pero algunas escuelas parecen manejar a silenciar la alegría de la infancia. Centro Educativo San José no ha cometido este error. En esta escuela primaria los niños estaban bien atendidos, pero riendo y sonriendo. Era obvio que entendían la disciplina, pero eran obviamente feliz de estar en la escuela.

Niños útiles. Cuando llegué por primera vez a un adulto con varios hijos. Yo no estaba seguro de su papel en la escuela (que puede haber sido uno de los padres), pero cuando le pregunté si hablaba Inglés, dijo, “No.” Al instante una chica joven a su lado señaló a uno de los profesores y indica que hablaba Inglés, entonces la chica corrió rápidamente a la maestra y la trajo a mí. Esta chica sabía que podía ayudar y lo hizo sin dudarlo. Eso me dice que la escuela promueve el pensamiento crítico que permite a los niños con la capacidad para responder rápidamente a una situación.

Personal Profesional. En los trópicos la temperatura es de cerca de 30 ° C (86 ° F) durante todo el año y los abrigos de humedad a su alrededor como una toalla húmeda. No hay aire acondicionado en esta escuela y cualquier brisa es bienvenida en el salón de clases. A pesar de estas condiciones ambientales, el personal de la escuela parecía y actuaba profesional.

Lo que aprendí durante mi visita me sorprendió. Los estudiantes tienen acceso a computadoras y tienen un ‘Room Tecnología “lleno de computadoras. No podría decir si los equipos estaban conectados a Internet; Sin embargo, no esperaba un 80 años de edad de escuelas públicas para tener docenas de computadoras de escritorio con monitores de pantalla plana.

Esta escuela está financiado por el apoyo del gobierno, lo que limita los recursos per / estudiante; Sin embargo, la mayoría de las escuelas en Panamá son privadas donde los padres pagan $ 1.500 a $ 3000 por mes para la matrícula.

Muchas escuelas en Panamá operan sesiones dobles con un grupo de estudiantes que asisten por la mañana y otra que asisten por la tarde. En esta escuela la sesión de la mañana a 7 de la mañana a 12 del mediodía, y la segunda sesión es de 12 del mediodía a 17:00.

Aunque la mayoría de las escuelas privadas están abiertas los doce meses del año, las escuelas públicas están en sesión de marzo a diciembre, y tienen descanso “verano” en enero y febrero.

Le pregunté acerca de la tarea y la participación de los padres y escuché lo que me esperaba. Una vez que los estudiantes salen de la escuela a la que no se espera que hagan los deberes y los padres no suelen participar en la asistencia al personal de la escuela. En un entorno de bajos salarios y largas horas de trabajo, los padres probablemente no tienen tiempo para participar en la educación de sus hijos.

Me dijeron que el mayor desafío es la enseñanza de Inglés a los estudiantes. El impacto de ser bilingüe es importante en la vida de un adulto que trabaja en Panamá, y en cualquier otro lugar. Es difícil de explicar que a un niño que sólo el encuentro con otro idioma es en la escuela.

Fue un placer conocer a los profesionales que están cambiando vidas todos los días por el cuidado por el futuro de los estudiantes en su escuela dedicada.

Reno NBC News Station Runs Another Conservative-Laced Story

07 Monday Apr 2014

Posted by in About Reno, Branding, Business, Communication, Customer Relations, Customer Service, Ethics, Government, Government Regulation, Information Technology, Management Practices, Opinion, Politics, Pride, Public Image, Public Relations, Technology, Traditional Media

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Image b Paul Kiser

Is KRNV a Fox or NBC affiliate?

On April 1, Reno’s NBC affiliate, KRNV, has ran another biased ‘A’ Block (headline news) story attacking the Affordable Care Act (ACA) featuring a reporter from the Sinclair Broadcast Group (SBGI) network. This is at least the third incident of Fox News-type reporting on KRNV in less than a week. This report suggested that the most of the seven million people who signed up for health insurance under the Affordable Care Act already had insurance.  

As in the other biased news stories on KRNV, a non-local reporter presents an anti-government tirade. Chris Vanocur of the ABC affiliate, WSYX in Columbus, Ohio, one of Sinclair Broadcast Group’s 167 stations, starts out by saying:

“Seven million Obamacare new enrollees sounds like a lot, but…”

Image by Paul Kiser taken from video of KRNV newscast 1 April 2014

Grace-Marie Turner, crusader against healthcare reform

Vanocur then introduces Grace-Marie Turner, who has only one mission: oppose any change to healthcare’s broken free-market system. She founded the Galen Institute in 1995 to combat healthcare reform. According to her website, one of the key goals is to:

“Educate policymakers about the dangers that government control over the health sector pose to our economy and our society”

Turner clearly is dedicated to maligning anything regarding the Affordable Care Act. Despite her anti-ACA crusade, Vanocur refers to her as an ‘expert.’ Turner doesn’t hesitate to bear witness against the seven million new enrollees in Obamacare:

“Many of these, if fact, the great majority, are not newly insured people..”

Vanocur continues to say:

“Turner says only one-quarter to one-third of those who signed up didn’t have health insurance before.”

Turner claims to know that 25% to 33% of the seven million had insurance before and switched to Obamacare. She cites no study, nor does Vanocur offer any evidence of the source and/or reliability of the data. Rather, Vanocur offers another ‘expert’:

“…and she’s not the only one questioning the seven million number” 

Vanocur is referring to Joe Antos, his next ‘expert,’ of the conservative think tank, American Enterprise Institute For Public Policy Research (AEI.) Antos also claims to have reliable data on the new enrollees:

“It’s very likely that it’s no more than 1.5 million people who are actually new customers who were not already insured.”

Antos testifies that only 21% of the total enrollees had no insurance. Again, no source is presented for the ever dwindling number of previously uninsured. The only thing that kept this new story from becoming a Jon Lovitz sketch was Antos saying, “Yeah, yeah, 21%, That’s the ticket!”

Like other Sinclair generated anti-government ‘news’ stories (See articles on KRNV news stories of March 26 and March 28,) only one-side of the topic is presented and no data supports the claims made by the reporter, nor his sources. The irony is that on the same day, KRNV’s sister NBC affiliate in Las Vegas, KSNV, ran a locally produced news story on the ACA enrollment that discussed sign up issues, but kept a more balanced perspective.

NEXT:  How Sinclair Broadcast Group is using a FCC loophole to control multiple stations in one market. (Read article) 

Earth’s Close Call of 2012

21 Friday Mar 2014

Posted by in Crisis Management, Information Technology, Science, Space, Technology

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The Blast of 2012: Doomsday that missed

The Blast of 2012: Doomsday that missed

Remember it was all going to end in 2012? Remember the movie? It didn’t happen; however, we almost were hit with a worldwide disaster that scientists are just now confirming.

On July 23, 2012, the a massive explosion took place on the Sun. It sent two coronal mass ejections (CME’s) at Earth’s orbit that were 10 to 15 minutes apart. After almost two years of analysis, scientists have determined that those events were near the magnitude of two CME’s in the Fall of 1859. During the 1859 solar storm auroras were seen as far south as Hawai’i and electrified telegraph wires that sparked fires.

Like the 1859 CME’s, the event of 2012, raced out from the Sun faster than a typical solar storm reaching Earth’s orbit the next day. Fortunately, Earth didn’t pass through that region of space for another nine days.

The CME’s did hit the STEREO-A platform in advanced Earth orbit. This satellite and it’s twin, STEREO-B monitors the far side of the Sun. Data from its encounter with the major storm suggests that had the CME’s hit Earth, anything with wiring would have been in danger of an overload from the magnetic energy of the storm. Transformers would have blown and virtually everything plugged into the grid would have experienced a massive power surge.

Fortunately, people have been planning for this possibility, which is why we now have multiple satellites monitoring the Sun’s every snap, crackle, and pop. Power and telephone systems based on wire transmission would be shutdown at the onset of a major solar storm. Unfortunately, that offers minimal protection for the consumer who would lose power, then be hit with a massive surge as wires became a conduit for the energy of the solar storm.

A miss is a miss, and nothing significant happened from the solar event. Still, it was a shot across our bow, and we should keep in mind that awareness of space activity is critical. It’s not paranoia if the universe is out to get us.

Early 2014 PR Fails: Target and Christie

13 Monday Jan 2014

Posted by in Branding, Business, Communication, Crisis Management, Customer Relations, Customer Service, Ethics, Government, Honor, Information Technology, Internet, Management Practices, Politics, Public Image, Public Relations, Respect, Social Media Relations

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Self-inflicted Wounds?

Self-inflicted Wounds?

Only 13 days in 2014 and Target and New Jersey Governor Chris Christie share the spotlight for worst public image of the new year.

Target credit information theft just keeps getting worse. We learned last week that data was stolen for 70 million Target customers, not 40 million as belatedly reported earlier this month. Target is averaging over one sales-killing announcement a week so far this year and each new announcement makes the crisis worse. There are people who say Target will survive, but if someone were going to attempt to kill a leading corporate retail organization, this would be the way to do it.

It’s not like Target has no competition. Making customers worry of whether their credit data is safe when they shop is not a unique experience desired by any retail store.  Add the but-wait-it-gets-worse element and sales are bound to sink.

Target will likely continue to minimize the crisis, which will only increase the distrust of the brand. The PR strategy they are following is going to dig them into a deeper grave.

Not to be outdone, Governor Chris Christie is dropping his own PR boob bombs. After claiming that a traffic tie up at the George Washington Bridge was part of a legitimate traffic study, he then was forced to confront emails that clearly indicated his top aides were involved in Nixon-era tactics aimed at some type of petty revenge act.

Governor Christie's apology missed the mark

Governor Christie’s apology missed the mark

The issue is not whether or not Governor Christie knew that his senior staff were behaving like chimpanzees throwing their poop at people in the zoo, the issue is Christie is either 1) incompetent for surrounding himself with idiots, and/or, 2) incompetent for not knowing what was going on, or, 3) aware of everything and is lying about it. 

The big PR factors in both crises are the lack of humility and accepting responsibility. Instead of minimizing the crisis, Target should have been ahead of the crisis. Not only should they be providing the most accurate and honest information, they should have been apologizing to their customers, assisting them, and offering to make things right for any customer who is affected by the loss of their credit data. This is an issue of long-term survivability, not revenue projections for the current quarter.

As for Governor Christie, that ship has sailed. He had a chance to accept responsibility and resign. His, the-buck-stops-here-but-I’m-blaming-everyone-else strategy only proved that he has dignity of Lance Armstrong. He could have admitted his mistakes, stepped back, and then worked to rebuild his reputation, but he instead he revealed how low he can go.

Public image is everything, and it does not suffer fools gladly.

Hey Stupid, Privacy is Dead and Your Face is the Reason

31 Tuesday Dec 2013

Posted by in Communication, Crime, Crisis Management, Customer Relations, Ethics, Generational, Government, Honor, Information Technology, Internet, Lessons of Life, parenting, Photography, Public Relations, Relationships, Respect, Social Interactive Media (SIM), Social Media Relations, Technology

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Facial recognition software is the final nail in Internet privacy

Facial recognition software is the final nail in Internet privacy

Go ahead, just try to protect your privacy. Give up Facebook. Scoff at Twitter. Swear you’re going to never sign on the computer again. It is all useless.

Stick a fork in privacy on the Internet. There no such thing as privacy on the Internet, nor is there privacy off the Internet.

A girl decides to check up on her boyfriend. She happens to be an attorney in Ohio and has access to the State’s facial recognition software. She uses it to snoop on her boyfriend and other people her friends were dating. This was in 2008. Five years ago and she was using (well, misusing) facial recognition software that was meant for finding criminals.

It doesn’t matter whether you take the picture or post it. It doesn’t even matter if you knew you were in the picture. New Years Eve? Good luck in keeping your face out of every picture that people around you take. If your face shows up in a posted picture, it can be found and matched. 

Not only law enforcement is using facial recognition software. Casinos are using it. Some suggest that Disney is using it in their parks. Retailers are using it. Your significant other can buy it and download it today. If you want to see how deep the rabbit hole goes, watch this TED Talk on facial recognition software.

Anthony Weiner: Too bad it wasn't his face that got him in trouble

Anthony Weiner: Too bad it wasn’t his face that got him in trouble

There is no such thing as privacy. One more time. There is no such thing as privacy.

THE ANSWER
Behave. That’s it. Or at least know that if you don’t behave everyone will find out and it will be at the worst possible moment for you. People learn how to behave when they go out in public. The Internet is public. There is no difference.

10 Things To Decline From An Employer

09 Monday Dec 2013

Posted by in Business, Communication, Customer Relations, Customer Service, Employee Retention, Ethics, Health, Honor, Human Resources, Information Technology, Internet, Management Practices, Pride, Privacy, Public Relations, Re-Imagine!, Relationships, Respect, Social Interactive Media (SIM), Social Media Relations, Technology, Tom Peters

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No longer can anyone expect to build a lifelong career with one organization, nor is that considered healthy for the individual or the company. A person is now his or her own commodity. He or she must expect to build their own skills and reputation as an individual on the open market rather than as corporate employee number 8675309.

In this Brave New Working World a person should be prepared to say ‘no’ to antiquated elements of 20th Century employment, not only because they are inappropriate, but because they indicate that employer is unaware of their failure to be competitive in the 21st Century. Benefits and perks that were meant to tie a person to one organization no longer make sense in a world where ‘permanent employee’ has been replaced by ‘contract labor.’

Here are ten employment offers and requests that should be declined from an employer and cause you to re-evaluate your working relationship with a company:

No. 10 – Retirement Benefits
It should be obvious that any company offering retirement benefits either does not understand today’s working world or is trying to offer something that they know you will never receive. Better to have the money now and invest than pretend you’ll still be with the company when you retire.

The Company Email is always the company's to give or take away

The company giveth and taketh away access to your email

No. 9 – The Company Email Account
You many have to use the company email when corresponding with others in the company, but always ask yourself, “If the company decided to lay me off today and they ended my access to my email account, what information would I lose?” What about that email from the senior executive that ordered you to overcharge your customer? Every email sent to your company email account should be forwarded to a private account and blind copy any company emails you send to your private account. This protects you and the company from the unethical corporate manager.

No. 8 – The Company Car
When I was growing up my uncle worked for an oil tool business and he had a company car. I thought that was the coolest perk in the world. While it is a rare perk in today’s world, it should be declined in most situations. The problem with the full-time company car is that it becomes a liability if a better employment opportunity arises. Suddenly you’re faced with buying a new car in order to accept a better job.

The company cell phone comes with chains attached

The company cell phone comes with chains attached

No. 7 – The Company Cell Phone
Many people fail to realize what a company cell phone represents. It is a chain that ties the employee to the employer 24/7/365. A boss may hesitate to call a private cell phone, but have no problem calling the phone they are paying for at 3 AM. Many jobs require an employee to be accessible, but you are better off with your own phone than be indentured by a company cell phone.

No. 6 – Giving Your Employer Your Social Media Passwords
There are questions as to whether it is legal for an employer to demand an employee’s passwords to his or her Facebook, Twitter, and other Social Media passwords. The bottom line is that you do not want to work for a company that wants this level of control on your life. It will only go downhill from there.

No 5 – Restricting Free Speech (The NDA)
In an exercise with students in a graduate program, I purchased the fictional company they worked for and I was interviewing them to determine who to keep and who to let go. As part of this exercise I gave each of them an outrageous NDA contract (see Kco NDA) to sign. In almost every case, the Master’s program students signed it, most without question.

A company’s has a right to protect its reputation, but employers should be under the burden to gain the loyalty, trust, and respect of their employees so that they would not dream of talking smack about their workplace. If an employee is ready to bad mouth the source of their income then either the employer hired the wrong person, or the employer has failed to treat their employee as an important asset. In either case, it is the employer, not the employee who shoulders the burden of the failure.

No. 4 – Intellectual Property
If you have been consigned to produce something tangible for someone, then you have agreed to surrender it once it has been created and delivered; however, many companies are claiming ownership of any work done by an employee as their own intellectual property. Nothing could be more disrespectful to a human than to treat them as a machine that is only useful as a tree from which they pick and enjoy the fruit. A business that values their team would never have to be concerned about the issue of intellectual property because each team member’s work would be a source of pride and celebration. The important element in any organization is the person who creates the work, not the work itself.

Before you sign away your right to maintain ownership of your work you should ask if you want your give away your legacy of achievement to those who didn’t do the work?

The Affordable Care Act is emancipation for the worker

The Affordable Care Act is emancipation for the worker

No. 3 – Health Benefits
America has millions of people who continue to work for an employer primarily because they need or want the health insurance offered by the company. As an employer do you want people to only be working for you because of the health benefit perk?

The biggest impact that the Affordable Care Act will have on America is to free people to work for people they want to work for, not those who have the critical health care benefit he or she needs.

No. 2 – Pay For Performance
When someone attempts to quantify a job or project they sacrifice common sense for greed. The need to meet the measured goals forces an employee to ignore important aspects of work that can’t be measured or quantified. Pay For Performance assumes the Ends always justifies the Means, which is rarely true in the business world, despite what greedy executives and investors think. Almost always customer satisfaction is at risk under Pay For Performance standards because a customers true satisfaction cannot be measured by questionnaires, surveys, nor sales. In every case the wise employee will figure out how to exploit the system and defeat the true purpose of the evaluation tool.

Pay For Performance systems are lose-lose scenarios for everyone and a company that relies on them does not understand how to truly motivate and reward its team; therefore, you should avoid the trap they are setting for you, your customers, and themselves.

No. 1 – The NCA
The non-compete agreement or NCA is the one indicator that proves only fools work for the employer, and there are plenty of fools out there. You shouldn’t be one of them. 

An NCA basically eviscerates your career by not allowing you to continue working if you leave the current company. In today’s world that can be a death sentence. Your skills and experience are laid to waste by an NCA and you should never agree to it, nor should you consider working for someone who asks you to sign one.

Nevada Middle School Shooting Made Worse By Absent and Inept Public Relations Management

04 Wednesday Dec 2013

Posted by in About Reno, Communication, Crime, Crisis Management, Ethics, Government, Information Technology, Internet, Management Practices, Opinion, Print Media, Public Relations, Social Interactive Media (SIM), Social Media Relations, Traditional Media, Violence in the Workplace

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On October 21st a 12 year-old Nevada boy brought a gun to his school, killed a teacher, shot two other students, then killed himself. The shooting left families devastated in a continuing saga of gun-related school incidents. Sadly, the crisis was intensified and prolonged by the failure of the local authorities to use standard and best practices in managing public relations. At times it seemed that there was a vacuum in media management. At other times it seemed that government officials from China had been employed to handle community relations.

Sparks Middle School - A tragedy made worse

Sparks Middle School – A tragedy made worse

In any crisis situation there is panic followed by confusion, rumors, and fear. The first goal is to resolve the immediate crisis. In most situations this will involve turning over control of the facilities and situation to law enforcement and other first responders.

However, the second goal of an organization in a crisis is to reduce the confusion, rumors, and fears. This process must start as quickly as possible, and sometimes it must be done before the crisis is under control by first responders.

In the Nevada incident, parents throughout the Reno community¹ were aware of an active shooter on a local school campus within minutes of the 7:15 AM shooting incident. There were 20 to 30 eyewitnesses when the teenager shot a teacher, who then reportedly went into the school and killed himself . It was all over within a few minutes. 

(¹The shooting occurred in Sparks, Nevada, a suburb of Reno.)

In the first hours following the shooting some rumors persisted that police were looking for the suspect; however, it is likely that law enforcement on the scene knew within ten to fifteen minutes that shooter was dead. With the suspect dead, the priorities of the first responders were to render assistance to the wounded, secure the students and school, secure the crime scene, and gather information.

Children became the official source of the shooting

Children became the official information source of the shooting

At least eight different sources were quoted in the first few hours after the shooting. This would indicate that the Washoe County School District and the various law enforcement agencies responding did not select a skilled spokesperson to manage the post-shooting situation. At 7:42 AM, less than 30 minutes after the shooting, the Reno Gazette Journal reported the following:

  • A shooting had occurred at Sparks Middle School
  • A police spokesperson had confirmed that the shooter was ‘neutralized’
  • Police were looking for the suspect
  • The school was on lockdown
  • The students had been evacuated

It shouldn’t be a surprise that the information coming from the crime scene in the first hour of the incident will be in conflict; however, the role of the primary spokesperson is to rapidly identify rumors and incorrect facts and address them. Two hours after the shooting a press conference was held. This was the opportunity for local authorities to reduce anxiety, confusion, and fear by detailing critical information. By answering as many of the basic questions (who, what, where, when, why, how) as possible the public could be reassured that despite the tragedy, authorities knew what happened and had the situation under control. After the press conference the Reno Gazette Journal reported:

“Authorities released few details about a shooting at about 7:15 a.m. at Sparks Middle School during a 9:15 a.m. press conference.”

If the families of the dead and wounded had not been notified then it would not have been appropriate to release the names; however, authorities wouldn’t even confirm whether teachers or students had been shot. Students began reporting what happened to the media and with no cooperation from local authorities, the families were contacted. That is the symptom of absent or inept media management.

Forcing Children To Be Spokespeople
Within minutes after the shooting word spread, not just within the local community, but around the world. Instantly parents, grandparents, relatives, and friends of school-age children began asking questions. What school? Was anyone killed? How many were shot? Who was killed or injured? Was it over? Why did it happen? Is my child/grandchild safe?

By withholding the details the local authorities did not withhold the story they just lost management of it. Without an official source for information the witnesses, in this case, mostly children, became the official spokesperson. To make the blunders of the first day worse, suburban police and city officials refused to release the name of the shooter for three days, citing that his name did not appear on any ‘report.’ 

The Public’s Right To Know Not the Correct Issue
Local media was incensed by the stonewalling of the authorities to release the name; however, this was more than an issue of the public’s Right to Know. The stated reason by authorities to withhold the shooter’s name was to protect the family, the failure to release this information put more focus on the shooter’s family to confirm or deny the rumors that were rampant within the community.

A skilled spokesperson would have understood this and worked to ensure that the information was appropriately released while also urging the media to respect the family’s need to grieve. 

Who Owns Information?
In the 20th century mass communication came with a catch. Access to information could be controlled. The public knew what the government, public relations staff, editors, and news directors wanted us to know. That changed with the Internet and Social Media. Information is fluid and it will flow through any conduit it can find. Information desired by the public will find the quickest path and anyone who believes they can stop the flow of it is only diverting it through another source. A spokesperson can and should be the quickest path for facts and information because it will reduce the fear, confusion and rumors.

The mishandling of the crisis in Nevada should serve as a lesson as to why a skilled, experienced crisis manager and spokesperson should be a part of every organization. No tragedy should be made worse by inept local authorities.

Chinese Men Givien iPads to Control Birthrate

01 Monday Apr 2013

Posted by in April Fools Day, Fiction, Generational, Government, Government Regulation, Health, Information Technology, Internet, Politics, Recreation, Relationships, Social Media Relations, Women

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April 1, 2013 – Beijing, China

iPad in China: Better than sex?

iPad in China: Better than sex?

It was revealed today that the Chinese government struck a deal with Apple to purchase significant quantities of iPads as part of a program to control the birthrate. Unofficial Chinese sources say that they have found that a male with an iPad spends 48% less time engaged in relationship-related activity including coitus.

“The iPad is the ultimate lover as it offers constant attention and requires very little in return,” according to one government source. China expects to reduce the birthrate by 25% or more through the alternative-stimulus program. 

Apple had no public comment on the use of iPads to inhibit sexual intercourse; however, privately a reliable source did say that since iPad was launched in April 2010, the city of Cupertino, California, where Apple is headquartered, has seen no growth in population.

No one offered a direct cause for why the iPad might have an affect in inhibiting sexual activity, but one woman we asked said, “Are you just stupid, or what?”

Apple says it doesn’t expect any shortages of iPads despite the massive purchase; however, they don’t know when any more iPad will be delivered to the United States.

Raging Employee: A Case Study For Today’s Business

26 Tuesday Feb 2013

Posted by in Business, Communication, Crime, Crisis Management, Customer Relations, Employee Retention, Ethics, Government, Human Resources, Information Technology, Internet, Management Practices, Opinion, Politics, Public Relations, Respect, Social Interactive Media (SIM), Social Media Relations, Technology, Violence in the Workplace, Women

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Frank Sain's Mug Shot

Frank Sain’s Mug Shot

Last Tuesday (February 19,) police detectives visited Frank Sain at his office at SofTec Solutions in Englewood, Colorado. Sain was hired as the Chief Operating Officer for the technology company in the Fall of 2011.

As reported by the Denver Post, they questioned him about six emails he sent between February 13 and 15, in addition to voicemails left to Colorado State Representative Rhonda Fields. Representative Fields has proposed legislation to limit gun magazine capacities in Colorado. The emails and voicemails were said to be sexually and racially offensive and indicated he was enraged by the proposed legislation.

“Hopefully somebody Gifords both of your asses with a gun….”

per The Denver Post – In an email from Frank Sain to Representative Rhonda Fields

Two days after the police interviewed him (February 21) an unsigned letter was received by Representative Fields that threatened harm to both her and her daughter.

The next day Frank Sain was arrested and this past Monday the arrest was reported in the Denver Post. According to the Denver Post, Sain admits to the emails.

The situation is an important case study for business because it is the type of crisis that every business must be prepared for in today’s social media, politically charged world.

Company Public Image Issues

Frank Sain's headshot before he was erased from the company's website

Frank Sain’s headshot before he was erased from the company’s website

The obvious issue is public relations. A rank-and-file employee who acts out in a public forum out can damage a company’s reputation, but to have a manager, and in this case, a company executive, who acts out creates an impression that the organization might have been involved, or at least, enabled the behavior of the person.

In addition, an organization’s website typically boasts about its executives and when one of them misbehaves it makes the company look incompetent. It is important for a company to not prejudge an accused employee; however, when the basic allegations are admitted to by the employee the organization must take quick action to divorce itself from the actions of the employee. In this situation, with the allegations reportedly admitted to by the employee, SofTec Solutions quickly responded by removing Frank Sain from their website within 24 hours of the Denver Post story.

One issue is whether or not the organization should speak out publicly regarding the employee. Many companies might choose to not create any more public exposure regarding the situation, but I feel that would be the wrong choice. Both the public and customers/clients of the company will have a negative impression of the company that will be left in everyone’s mind if not addressed. It is important that the company make it clear that the acts and opinions of their executive were not enabled, endorsed, nor condoned by the organization and some type of heartfelt statement should be made with apologies to the appropriate people.¹

SofTec Management Team webpages - Monday versus Tuesday

SofTec Management Team webpages – Monday versus Tuesday

Human Resources Issues
Separating an employee is never easy. Separating an employee who has demonstrated rage and flaunts his gun ownership is even harder.

An organization cannot have an executive who makes derogatory sexual and racial statements and threatens to do violent harm to others. Of special concern is that in this situation the person seemed to escalate in his bad behavior after being questioned by law enforcement, signaling the potential of underlying, uncontrolled rage.

If the person can be reasoned with, it would be best to sit down with the employee and discuss the situation. Allowing the person to resign might be appropriate; however, in some cases an organization may have a duty to inform other potential employers of the circumstances of the separation. Making the employee someone else’s problem is not a smart move, especially if the company failed to warn the new employer of potential violent behavior.

The best practice in this situation might be to put the employee on paid leave for a period of time and require he seek counseling to address his behavior issues. There should be an understanding that separation with some type of severance package would occur upon compliance with the counseling requirement.

The organization should discuss the situation with legal counsel that is experienced in employee law as local, state and/or federal laws may dictate what an organization can, must, and can’t do in these types of circumstances. Engaging an expert in crisis management and/or violent employee situations should be part of separation planning.

In House Investigation
Under these types of circumstances an organization should conduct a thorough investigation of the employee’s co-workers, clients, etc. The purpose is to identify the scope of the issue. Did he confide in people who should have informed the company? Are there others who are sympathetic to him and might have behavior issues of their own? Does the company foster extreme political anger and if so, how should it be addressed? Did he act out among customers/clients and, if so, what is the impression they have of the company? Did he have an abusive email style with employees and/or customers.

There are many questions that must be answered if an organization hopes to move out of the crisis. Burying the incident may make everyone feel better, but it may turn out that the problem was just the tip of the proverbial iceberg. Training, counseling and other remedial efforts for all employees may be required to heal the damage caused by the executive who put the company into the crisis.

¹(UPDATE: Just before publishing this article, the Denver Post announced that SofTec Solutions had suspended Frank Sain and issued a strongly worded statement condemning his behavior.)

Public Relations Techniques That Kill Organizations

06 Wednesday Feb 2013

Posted by in Branding, Business, Communication, Crisis Management, Customer Relations, Customer Service, Ethics, Generational, Information Technology, Internet, Management Practices, Public Relations, Respect, Social Interactive Media (SIM), Social Media Relations, Technology, Traditional Media

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In Part I, “Why ‘Managing the Message’ Doesn’t,” we discussed the dangers of trying to ‘manage the message’ in a Social Media world. Part II looks at the techniques used by organizations to manage the message and why they fail.

Organizations that adopt a manage the message policy for Public Relations (PR) assume that they are the controllers and manipulators of the public image of their organization, which demotes the public to the role of a mindless zombie. If that doesn’t sound stupid enough, let’s look at the methods that organizations use to manage the message.¹

[¹ I realize that I’ve used the words Manage the Message five times in the first two paragraphs; however, “insulting PR techniques” isn’t quite specific enough as there are so many of them. 😉 ]

Corporate PR: We manage the message by not listening

Corporate PR: We manage the message by not listening

Anti-listening Techniques
The subtle use of anti-listening techniques is one strategy used by organizations who seek to manage the message. The concept is simple: an organization can’t be held accountable for issues that don’t exist. By not listening an organization can effectively deny existence of an issue because they can claim ignorance, therefore can deny accountability.

One example is the use of formalized procedures for communication from the stakeholders, including the public. An organization might ignore or restrict communication on their Facebook page, requiring complaints and comments to be made through a process that is more complex or requires greater risk to complainer.

EXAMPLE:  From the Facebook page for a Parent/Teacher group of an Elementary School after parents discussed concerns about major changes in the school calendar:

“Please remember that this page is used for the PTC to share PTC sponsored fundraising events and activities. If anyone has comments/complaints about the school they need to be addressed with the administration.”

(From the School’s Marketing Director)

The strategy of denying open discussion of issues allows an organization to divide and conquer people who may object or have a strong reaction to negative events or significant changes. By restricting public comment on their website or Social Media formats such as Facebook, an organization can prevent all but the most committed people from voicing their opinion or concern. For those that do comment, the organization can hide dissent and concerns behind a veil that only they have access to, so the true scope of the issue is hidden from public.

The problem with this technique is that issues or concerns do not go away by ignoring or hiding them. Whether expressed or not the reaction exists and it impacts the public image of the organization. A divide and conquer strategy increases the reaction once people discover that others share their concerns. In the Social Media world, the truth will eventually come out through a disgruntled customer, employee, or other source.  Once the full scope of the deception is exposed the organization will lose all credibility and once the organization loses credibility the public image is also lost.

In January of 2012, the Susan G. Komen Foundation was receiving massive condemnation for a politically charged decision to defund Planned Parenthood. Rather than accepting that the public voice was valid, CEO Nancy Brinker attempted to double down on their position by claiming a bogus conservative-initiated Congressional investigation was reason to deny the grant requests by Planned Parenthood. Her efforts to paint an obvious conservative-motivated action as justified left her and the organization looking like right-wing wackos who had no clue that the organization depended on the perceived goodwill of the public.

By the time they tried to back peddle and fix the problem it was too late. Race For the Cure events in 2012 lost as much as one-third of the participation from the previous year and many donors question the use of their money by the Foundation. The irony is that Nancy Brinker had founded the organization thirty years earlier in her sister’s memory and now the Susan G. Komen name is not so much a symbol of fighting breast cancer as it is a reminder of conservative attempts to use backdoor methods to inflict their religious beliefs on everyone else.

MONDAY: The Dark Side of PR: Distraction and Deception Or ‘Armstronging’ the Public. When ethics are not a consideration, an organization is headed into a downward spiral that will almost always end with a public image that can be fatal. 

Why ‘Managing the Message’ Doesn’t

05 Tuesday Feb 2013

Posted by in Business, Communication, Crisis Management, Customer Relations, Customer Service, Employee Retention, Ethics, Information Technology, Internet, Management Practices, Opinion, Public Relations, Respect, Social Interactive Media (SIM), Social Media Relations, Technology, Traditional Media

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“What we got here….is a failure…..to communicate” Captain, the Prison Warden in Cool Hand Luke

Captain (Strother Martin) in 1967 film, Cool Hand Luke knew how to manage the message

Captain (Strother Martin) in 1967 film, Cool Hand Luke knew how to manage the message

If you are a business professor teaching students the importance of  ‘managing the message,’ or a Public Relations (PR) firm telling your client how to ‘manage the message,’ would you please stop. No, I mean stop right now. In fact, contact everyone you have taught or advised and tell them you were wrong then refund their money.

CEO Tony Hayward got his 'life back,' but BP is still in PR clean up mode in the United States

CEO Tony Hayward got his ‘life back,’ but BP is still in PR clean up mode in the United States

‘Managing the message’ cost Mitt Romney the Presidential election. It severely damaged Netflix in 2011. It cost a BP CEO his job. It took the Susan G. Komen Foundation from being a major player in non-profit foundations to one that has to hide its name in shame. 

Why?

First, ‘managing the message’ doesn’t work. Second, it’s a cowardly way to approach public relations. Third, it’s stupid advice. Fourth, it will end up causing major problems up to and including the end of an organization.

‘Managing the message’ assumes a person has control over the message. That would be a stupid assumption in a world driven by Social Media. John F. Kennedy’s words should be amended:

You can fool all of the people some of the time….until Social Media picks it up and then you’re screwed.

PR is no longer about creating an image. That was true back in the day individuals had no voice and people were subjected to mass advertising in every thing they watched, heard, and read. That was yesterday. Today an organization’s image is created by everyone who comes into contact with the organization. Customers, especially angry ones have as much of a voice in an organization’s public image as the Vice President of Marketing. Today PR is about listening and being honest and real in everything you say and do. That is something that can’t be faked or managed.

Reaction Avoidance
Managing the message is mostly about reaction avoidance. The idea is that if an organization handles it correctly, any negative situation will be minimized. The technique acts like a dam that has a short-term benefit, but a long-term disaster. When a PR crisis occurs the first instinct is to pretend there is no major problem. That is the start of a PR death spiral that only leads to bigger and bigger denials until the organization appears to be run by fools. By then executives turn and blame the PR staff for not ‘managing the message’ better.

TOMORROW: Public Relations Techniques That Kill Organizations. The two common techniques that characterize an organization who is trying to manage the message and why they fail.

MONDAY: The Dark Side of PR: Distraction and Deception Or ‘Armstronging’ the Public. When ethics are not a consideration, an organization is headed into a downward spiral that will almost always end with a public image that can be fatal. 

Why You Hate Facebook and Can’t Stand Twitter

04 Monday Feb 2013

Posted by in Aging, Business, Ethics, Generational, Information Technology, Internet, Lessons of Life, Pride, Public Relations, Relationships, Social Interactive Media (SIM), Social Media Relations, Technology

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Social Media Violates the Dual Work/Home Personality

You hate Facebook and can’t stand Twitter. You are mystified as to why anyone would want to share their personal information on the Internet and you probably make fun of people who do. The surprise is that it’s not because you’re male or because you’re over 40. But you are.

The reason Social Media is such an annoyance to you is because it goes against everything you were taught as you grew up. Social Media exposes your private persona and violates the boundary between your professional and personal identities.

Self Identity Devoured By The Corporation
Industrialization in the 19th and 20th centuries changed reshaped the life of the American male. As employment opportunities switched from being primarily farmers and small business owners to employees of the factories and corporations, workers found that their on-the-job behavior had to conform to company expectations. Job advancement within the company structure depended on a bosses perception of the perceived professionalism of the employee and not who they were in real life. That transformed the American worker into an actor who performed by the company script while he was under the watchful eye of his employer.

This division of a person’s life between home and work created a dual personality in men. At home a man was relaxed, caring, and spontaneous, or ‘unprofessional.’ At work a man was controlled, self-conscious, and unemotional, or ‘professional.’ As corporations became bigger, the division between the home and work personas became deeper to the point that a man might not be recognizable to his co-workers if their paths crossed outside of the work day.

Enter Social Media
Social Media tools like Facebook and Twitter have no work/home boundaries. The idea that a man should have a two personas is laughable in a Google searchable world that exposes the smallest of lies. That cold and tough business man doesn’t look so tough or cold when he posts pictures of his family activities on Facebook and that strips a man of his power base. The fake professionalism at work that empowers him can’t compete with the real person revealed on-line. The more a man’s power is dependent on his ‘professional’ persona, the more likely he is to abhor Social Media.

However, men who are angry about the lack of privacy in Social Media are trying to wage a hopeless battle to protect the nurtured idea that they must maintain two separate personas. The problem is that humans were never meant to divide their lives. Who we are at home is who we should be at work and vice versa.

It is understandable why you hate Facebook and can’t stand Twitter. They expose your greatest vulnerability…the real you. Perhaps someday that won’t seem like a vulnerability to you. And perhaps someday you’ll understand that the real you is not your weakness, but your strength.

Perhaps.

Coming This Week

03 Sunday Feb 2013

Posted by in Business, Communication, Crime, Crisis Management, Customer Relations, Customer Service, Ethics, Generational, Information Technology, Internet, Management Practices, Privacy, Public Relations, Social Interactive Media (SIM), Social Media Relations

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My apologies for those of you who received an email alert regarding the article titled: Why ‘Managing the Message’ Doesn’t. It will be published this week; however, due to an error on my part it was briefly available late on Friday.

Currently I have three articles that will be published this week. They are as follows:

Monday: Why You Hate Facebook and Can’t Stand Twitter
Tuesday: Why ‘Managing the Message’ Doesn’t
Wednesday: Bad Public Relations Techniques That Kill Organizations

These articles should be available by 6:30 AM PST on the day it is published. I am also working on an article regarding ‘Grievance Collectors’ that I hope to publish be the end of the week.

Thanks for reading!

Paul

The Petraeus Lesson: Use Your REAL Name

16 Friday Nov 2012

Posted by in Aging, Branding, Business, Communication, Ethics, Generational, Honor, Information Technology, Internet, Lessons of Life, Pride, Privacy, Public Relations, Respect, Social Interactive Media (SIM), Social Media Relations

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David Petraeus knows about public image, but he believed an alias online was not public

Men my age have been taught the we should have two personalities. There is the ‘professional’ persona that we wear in our public/business life, then there’s the ‘real’ personality that we only show when we are off the stage. That worked when there was a clear division between public and private life. For most of my life I knew that the person I knew at work was not the same as the person who was in the backyard with a beer in his hand.

A baseball cap and polo shirt don’t mask the person, why would an email alias?

The Internet changed all that, but somehow older men didn’t get the memo. When we found out we could create an email account like ‘secretagent007’, ‘mysteryman’, ‘mrinvisible’, etc., we really believed we could say anything we want, do anything we wanted without anyone knowing who we really were. I admit, it is a seductive concept that our professional/public persona could remain unknown online, but the fact is that anything we say or do online is recorded in history and will always be attached to us. 

The Petraeus Lesson is simply this: USE YOUR REAL NAME EVERY TIME  EVERYWHERE. Don’t allow yourself to be sucked in that YOU are smarter than every one of the 7,079,446,910 people on Earth. Never, ever, ever log on, create an email, or register for a social media site using a false name. If you have an email that doesn’t use your real name then get rid of it and get another one. This is 2012, and you need to know that what you say and do online is public. Period.

I know we older, white males were raised to believe in two personas, but it is a myth that we need to get over. It’s not a privacy issue, it’s a ‘am-I-smart-or-am-I-stupid’ issue.

What America Must Do: Step 6 – Reinvent Higher Education

14 Wednesday Nov 2012

Posted by in College, Communication, Education, Generational, Government, Higher Education, History, Information Technology, Internet, Opinion, Politics, Public Relations, Taxes, Technology, The Tipping Point, Traditional Media, Universities, US History

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Sans Students: Is this what university classrooms will look like in 2020?

Higher Education is an unmovable object with an unstoppable force heading straight for it and universities are at ground zero. Classrooms as we know them may be doomed and the question is whether our country will lead the world in adapting to a new model, or whether we will be the last ones to accept reality.

The Value of the College Degree
The unmovable object in Higher Education is importance of the college degree in American commerce. Business lives or dies on information. The person who can access, filter, analyze, organize, and explain information tends to be valuable in a company.

High schools are tasked to help students graduate with basic competencies, but they are dealing with children who are still maturing into adulthood and that process needs to be complete before they are morphed into business men and women.

Those who believe high schools should be vocational schools are assuming that all children will become a construction laborer or office drone, so why bother with college prep? The concept of education as a training ground for corporate zombies is too simple-minded to apply in a country that encourages all citizens to reach their maximum potential.

College is where young adults are given the tools to become valued business leaders. College classes require a student to learn how to access and report information, which is central in business competitiveness. The business that can out think its competition always wins, which may be why many top businesses are more concerned about the degree, not the major. A college degree is more than a piece of paper, it is a badge of achievement that says this person is ready for the business world.

The Relentless Rise in the Cost of College
The unstoppable force is the rising cost of a college education. With cuts in federal and state budgets a greater share of the burden is being heaped on those who are least able to avoid it. In Mitt Romney’s failed bid to be President he suggested that students should borrow from their parents to pay for college. That was one telling sign that Romney is out of touch with the real world the rest of us live in.

March 2012 protest in Sacramento over tuition hikes

In 1991 the annual average cost for a university education was at $7,602 or over $30,000 for four years of college. In 2001, that annual cost had risen to $12,922 or over $50,000 in four years. In 2011, the annual cost had risen to $22,092, which meant it cost over $88,000 for the average college four-year degree. That is the equivalent of buying a new car every year a student attends college. If the trend continues it will cost a student an average of over $41,000/year for college by 2021, which means a four-year college degree in 2021 may cost over $167,000.

Students and their parents are already outraged by the rising costs, but it is universities who control the expenses, and therefore control the costs.

Based on current trends, the average annual cost for college may exceed $40,000 by 2021

Students want to be competitive for careers that will lead them to higher paying jobs, but they have no means to afford college and the list of parents who CAN pay over $22,000 a year for four years are on a first name basis with Mitt Romney.

The Other Unmovable Object – Faculty
Teachers at the college level have traditionally been considered the most important asset to a university and for centuries they were treated with dignity and respect by administrators, but financial pressures have made them a target for saving money. While students face escalating tuition and fees, university faculty are also a target of the unstoppable force. Professors have been constantly asked to accept budget cuts and teach more students for the same, or lower pay. 

Some universities have replaced expensive tenured professors with temporary faculty employed by contract on a semester by semester basis. Temporary faculty make a fraction of a full, tenured professor. Not surprisingly, a teacher that may not be offered a contract the next semester tends to be more accepting of increased class sizes, or other cost-cutting measures.

What may be surprising is that a college teacher is likely not receiving a significant portion of the tuition paid by the students in his or her classes. A temporary professor may bring in $100,000 or more in revenue each year for the university, but a temporary professor is often paid less than $4,000 per class with no benefits. Low pay and increased pressure to do more for no additional money makes the teaching environment unpleasant for the student and professor.

A Revolution Caused by the Internet
Ironically, the Internet was originally intended to allow one university to have quick access to the knowledge database at other universities and research laboratories. As it expanded and became commercially available in the late 1980’s and early 1990’s the public began to have access to a vast storage of on and off-campus knowledge without a student ID. Within a decade homes across the world were linked into a mass of dynamic information via business and personal websites, blogs, chat rooms, and other social media sites.

Suddenly anyone could access information and share ideas and they didn’t have to pay tuition to have easy access to it. Certainly some of the information was in error, but often people found information that outpaced the knowledge produced in books. Universities no longer held the monopoly on information.

Government Must Change
State governments and Higher Education face these problems:

  1. A college degree is still a valuable achievement and desired by the public and business.
  2. Tuition and fees are too high and the public can no longer afford them.
  3. Professors have been devalued in a system where more and more of the revenue is channeled away from the them.
  4. University administrators and government legislators have created a paradigm for Higher Education that is unsustainable.

Social media has changed the expectations of the public. People expect to be able to have ready access to anyone to whom they are paying for a service.

Controlling advanced knowledge within ivy covered walls is no longer possible in a world where anyone can do a Google search and know as much or more about the most current knowledge on any topic. However, just doing a Google search does not teach a person how to filter, analyze, organize, and report that information.

State-run universities have a unique opportunity to reinvent Higher Education. The challenge is that they are the most unlikely to do it. Administrators have Accreditation organizations that are established to dictate what Higher Education is and will be today and tomorrow based on the best practices of yesterday. That doesn’t work in a world where today is already history that was recorded by over 340 million tweets a day (March 2012 data.)

When the unstoppable force hits the unmovable objects (value of a degree and the need for faculty) few things about Higher Education will remain unchanged. Now is the time for State-run universities to dodge the upcoming annihilation and take the lead in reinventing Higher Education. They can start considering the following guidelines:

  • Tuition must stabilize and regress. Fees should be eliminated. Universities can assume that there will be no money available to siphon off for student activities, the football program, or any other money-absorbing entity. 
  • Support materials (textbooks, etc.) will be digital only and the cost will be pennies on the dollar of what students have been paying. Goodbye, McGraw-Hill. Hello, Faculty Publishing.
  • Classrooms will be more like Boardrooms with fewer students where the Professor is the CEO of knowledge and students must bring their best or beg for a second chance with someone else. Much of the lecture and information gathering will be done via webcasts and/or outside of class time. ‘Class’ will be where the work outside the classroom is brought in for discussion and idea sharing.
  • Class schedules will not follow a semester system and will be on a schedule that is more like a project team.
  • Faculty will lead students while at the same time work toward advancing knowledge on the subject matter.
  • The most important person to the student will be the educational coordinator (i.e. Counselor or Adviser in the old paradigm) who will create an individualized degree that is based on achieving a level of mastery information handling, not a number of credit hours.

The framework in which this happens must be within a government structure. Private enterprise has proven that when they try to create a system of higher learning they fail. It solves nothing to make Higher Education a profit-based program that is a poor imitation of the old, outdated model. If government can successfully create a new model it will make the United States of America the leader of advanced knowledge. If not, we can expect to be exporters of our future.

Links to:

What America Must Do:  Step 1 – Silence the Wackos in Politics
What America Must Do:  Step 2 – An Extreme Makeover of Government at All Levels
What America Must Do:  Step 3 – Restore Government Revenue and Fair Taxation
What America Must Do:  Step 4 – Balanced Budget By 2015, Debt under 50% of GDP by 2020
What America Must Do:  Step 5 – Restart a Federally Run Space Program

What America Must Do: Step 5 – Restart a Federally Run Space Program

05 Monday Nov 2012

Posted by in College, Crisis Management, Ethics, Government, Health, Higher Education, History, Information Technology, Opinion, Passionate People, Politics, Pride, Re-Imagine!, Religion, Science, Space, Taxes, Technology, Universities, US History

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USSR scared America into the space race and it led to our prosperity

Fifty years ago America was scared. The USSR had sent a man into space and he had orbited the Earth. The Soviet Union was also threatening to plant their ballistic missile weaponry in Cuba. The United States entry into the space race was out of a fear that if we didn’t respond quickly, it might be too late.

This dire situation caused a crisis-type response that defined who we are as a people. Ignoring profit or ROI (return on investment) we established our space program and became proficient at churning out new technologies. Almost overnight we had a new breed of people who literally became rocket scientists.

And then it happened. We discovered that space technology had terrestrial applications. That wasn’t the justification for it, but our space program suddenly pushed the United States of America into the role as the go-to nation for space technology applied to terrestrial application. For decades Americans and the world reaped the benefits of the new materials, equipment and knowledge that came from our effort to go beyond the safety and protection of Earth’s womb.

Young people became excited about the space program and suddenly universities had applicants knocking down their doors to become a scientist, mathematician, or engineer that would go on to shape tomorrow’s world. Space ignited learning and research at colleges that shook up their dusty libraries and ivy covered walls. Philosophy, religion, arts, economics, and literature were blindsided in the 1960’s and 70’s by new questions that challenged our old beliefs and standards.

In 2008, USA space competitiveness was dominant, but today it wanes

Meanwhile, in Russia, scientists were put under extreme pressure to be successful on an accelerated space program. Behaving more like a mega-corporation that pushed for immediate results, Russia’s government forced scientists to try to take major risks in a dangerous environment where failure meant loss of life. When the scientist did have a new breakthrough they became state secrets and the larger population did not benefit. For the Soviets, the space race showcased the failure of running a government like a business.

Fifty years later America can look around at our computers, cell phones, medical devices and almost everything we touch, consume, or use and know that the space program had a direct or indirect impact on its development.

Yet, today America is stagnant. We are desperately trying to be competitive in a global market that spends most of its time figuring out how to make things cheaper, but not better. We say we want young people to pursue careers as engineers and scientists, but there is no burning reason for a high school graduate to pursue those careers. Instead we have university Psychology programs that are filled to overflowing with students who are more inspired to collect a salary by listening to other people’s problems than in designing the transportation and living habitats for a colony on Mars.

The United States is desperate for water in the South and West, but everyday we waste it

For decades the western United States has been battling with a growing population and a dwindling fresh water supply. We also face aging community water and sewer systems that are in need of major updating and repairs. We face global climate change because the we have been filling the air with energy absorbing carbon from burning coal, gasoline and natural gas.

The concept of transporting power, water, and waste is based on 19th and 20th century engineering. Power has to be generated hundreds of miles away and then delivered to homes via power lines that can fail in a major storm. Expensive and overburdened water treatment plants transport fresh, clean water through miles of pipeline and is only used once and then it becomes waste. Purified water that would be the envy of many people in Africa and the Middle East is mindlessly sprayed on our lawns and used to flush our toilets. 

In space water has to be recycled, air must be purified, and power must be generated efficiently on a micro scale. That means focusing on self-sustaining habitats built that will face extreme conditions. On Earth, these technologies will pave the way to a shift from macro water, sewer and power systems (power plants and water and sewage treatment facilities) to cost-effective micro systems that free families from relying on expensive, polluting, and wasteful systems that are unsustainable. Everything we need to solve America’s terrestrial problems can be found by solving the  problems of extended human living in space. In addition, a renewed public space program will inspire High School graduates to pursue careers in engineering and science.

Space X Falcon 9 Engine Array – Redefining space technology

America needs to be pushed into using new technologies that break down the paradigms of the past. In the 1960’s we were pushed by the Soviets and the result was prosperity.  Today we need to push ourselves, not out of fear, but out of pride and courage. I have nothing against Space X or any other private or commercial space program, but prosperity doesn’t happen out of the pursuit of profit. Prosperity happens when everyone sacrifices from the board room to the break room for the good of the United States.  

Space X has made new breakthroughs in the bureaucracies and waste built up over five decades by NASA and its private contractors and they should be the model of a new public space program, but investors and ROI are not the reason America needs to take back the leadership in space exploration.

If the last 50 years have taught us anything it is that raising ships to the stars, we will raise all ships on Earth. It’s time to reclaim our space program.

Links to:

What America Must Do:  Step 1 – Silence the Wackos in Politics
What America Must Do:  Step 2 – An Extreme Makeover of Government at All Levels
What America Must Do:  Step 3 – Restore Government Revenue and Fair Taxation
What America Must Do:  Step 4 – Balanced Budget By 2015, Debt under 50% of GDP by 2020
What America Must Do:  Step 6 – Reinvent Higher Education

4 Lesson’s Yahoo’s CEO Marissa Mayer Has Taught Us

10 Monday Sep 2012

Posted by in Business, Communication, Crisis Management, Customer Relations, Customer Service, Education, Employee Retention, Ethics, Human Resources, Information Technology, Internet, Lessons of Life, Management Practices, Opinion, Public Relations, Respect, The Tipping Point

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Marissa Mayer: Management by Destruction

On July 16, Yahoo announced that they hired 37-year-old Marissa Mayer, a former Google Vice President (VP), as the new Chief Executive Officer (CEO) to turnaround the company. A little over a month later Mayer hired a new Chief Marketing Officer (CMO), which should not be surprising. How she did it tells us a lot about her management capabilities and about Yahoo’s Board of Directors.

Often a change in direction for a company will require new leadership in key management positions. Anyone who doesn’t know their job is in jeopardy when a new CEO walks in the door is kidding themselves. Sometimes a new CEO will ask for the top management to resign. Sometimes a new CEO will just give the old management team a severance package. Sometimes a CEO will take six months to get to know the company and then make changes. All these options a part of nominal business operations.

However, Mayer reportedly fired Mollie Spillman, her old CMO 1) by phone, 2) while she was on vacation, and 3) ten minutes before Yahoo’s official announcement that the new CMO would be Kathy Savitt.

Wow. Apparently, Mayer like burning all her bridges before she blows them up.

It’s important to note that Mayer’s age and/or gender are not at issue. Man or woman, old or young, what Mayer did was ethically questionable and has far reaching implications for Yahoo. Her slam-bam-you’re-fired-ma’am stunt is worthy of analysis for what it says about Mayer, Yahoo, and management-by-intimidation.

Lesson 1:  Mayer’s Questionable Ethics and Leadership
It doesn’t take guts to fire somebody. Firing someone is easy. Firing someone is a power trip. If you walk up to person on the street and say, “You’re Fired!,” it will probably only get you a confused stare followed by a laugh, but if you say, “You’re Fired!” at an underling employee, you have shown you are dominant and all powerful. To fire someone is a rush to the sadist.

Separating an employee from an organization with dignity and respect takes sensitivity, experience, and humility. It requires that the manager talks with (not at) the employee, and it requires the manager check their need for power at the door. Firing someone over the phone while they’re on vacation demonstrates a lack of experience and a lack of humanity.

In her defense, Mayer may have been reacting to another executive who left Yahoo one week before. It is possible that Mayer thought that Spillman might also leave and decided she would exercise a preemptive strike by replacing her before she could find another job. Still, that’s a weak reason to behave like a tree house club President.

Lesson 2:  How to Destroy Morale
When the CEO trash-n-bashes an employee it sends a message to everyone else in the company: Time to look for another job. How can any employee at Yahoo avoid wondering if they will be fired the next time they’re on vacation? How can any manager at Yahoo not believe that Mayer’s questionable ethics is now the model they should be following?

No Reason to Yahoo Behind This Sign

No Reason to Yahoo Behind This Sign

Mayer did make a peace offering to her employees soon after she took over by offering free food to full-time employees and a free iPhone. But her offerings weren’t free. In return for free perks she put extreme pressure to perform. She pushed a new product up by months and gave the development team one week to prove it could be done. When the team came back a week later and said it couldn’t be done on the schedule she demanded she said she would find another team that could do it.

This shows the classic fatal error in management-by-intimidation (MBI): Failing to trust and listen to the people you have working for you. It may be great to tell the investor a tale of tough-love while scratching your balls and dining on the company’s dime, but it really means that the customer is going to get a rushed, half-baked product that shows how mediocre your organization can be when it comes to innovation. Don’t get me wrong, some people…okay most people, need to be pushed, but most people don’t like to work in a threatening environment.

This shows the classic fatal error in management-by-intimidation:  Failing to trust and listen to the people you have working for you.

The result of MBI is that all your employees start looking for other employment options. The people with great ideas and skills are grabbed up by the competition and Yahoo will be left with the people who nobody else wants. Now you have an organization consisting of the worst performers.

Lesson 3:  Yahoo’s Future is in Doubt
In the past five years it has averaged a new CEO each year. That says more about the Board of Directors than it does about the CEO’s. The problem is that there is no quick fix and it is likely that Mayer management style is being encouraged by dysfunctional leadership in the Board room. Yahoo needs positive, creative, loyal, and happy employees if the company is to dig its way out of the hole its in. Creating an environment of fearful, anxious, angry employees is guaranteed to keep them noncompetitive now and in the future.

Throwing money, free food, or free iPhones may appease employees temporarily, but people want and need to be valued and treated with respect. The moment an employee feels that their neck is on the line is the moment they are no longer have ownership in the company, and when employees don’t have ownership, they stop caring. Uncaring employees are saboteurs in an organization. Yahoo likely has almost 15,000 saboteurs with intimate knowledge of the company’s secrets, weaknesses, and plans. That doesn’t bode well for customer satisfaction, nor company stock price.

Lesson 4:  Inexperience Does Not a Good Manager Make 
Of the Fortune 500 club, Mayer is the youngest CEO. Publicly, she has been a celebrated rising star at Google since she joined as employee #20 in 1999, and was Google’s first female engineer. Privately, some accused her of being a glory-hound seeking attention and fame. Despite having no business degrees (her bachelor’s and master’s degrees from Stanford are in computer engineering specializing in artificial intelligence,) she rose through the company to be a Vice President.

It was appropriate for Yahoo to hire a young executive. There are many people under 40 who are wise beyond their age, or have solid experience in people and resource management; however, Mayer’s lack extensive executive management experience seems to be demonstrated in her immature behavior.

Bonus Lesson:  Micromanagement – Slapping Your Team in the Face
It was reported last week that Mayer is now reviewing the candidates for every open position at Yahoo. That’s correct, Mayer is overseeing every potential new hire for every opening in a company of 15,000 employees. Nothing says you’re a ‘stupid ass’ to your management team quite like taking away their ability to choose who will work for them. If anyone at Yahoo didn’t know that they are valueless, Mayer and the Board of Directors have certainly removed all doubt.

Every business school should be studying Yahoo. Studying successful management is important, but studying an organization that is in a meltdown can teach future would be leaders why you can’t build up your organization by tearing apart your employees.

Southwest Air Gets A Customer Service Win

17 Friday Aug 2012

Posted by in Business, Customer Relations, Customer Service, Government Regulation, Information Technology, Internet, Public Relations, Respect, Social Media Relations, Travel, Website

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Failure is opportunity.

Success is determined by how you respond to failure.

Southwest Air ‘Shamu’ plane

On August 3, Southwest had a big problem. In celebration for reaching 3 million fans on Facebook, Southwest offered a one day ‘flash’ sale of 50% off certain flights for seven specific days this Fall. Unfortunately, their reservation computers decided to take that day off. Apparently the crush of ticket buyers caused their automatic reservation system to lock up. That was bad.

What was worse is that customers who kept hitting the ‘SUBMIT’ button ended up with a ticket purchase each time it was hit. Rumor has it that some people had as many as sixty tickets or more charged for the same flight. Ooooowwww!

I was one of those customers. I didn’t have the multiple ‘submit-hit’ issue, because my ‘SUBMIT’ button went away after I clicked it; however, I didn’t get a confirmation page, and when I checked my account the flight was not recorded. My mistake was repurchasing the ticket when I thought it wasn’t recorded. It was not until the next day that I received two confirmation emails from Southwest Airlines with different confirmation numbers for the same flight. I called 1-800-I-FLY-SWA immediately.

The person who answered patiently waited while I tried to explain the problem and then she explained what happened and apologized profusely. She explained what Southwest was doing to rectify the issue and canceled one of the tickets and refunded the money. She explained that Southwest would be responsible for any overdraft charges, which there weren’t.

At this point Southwest had met my expectations in resolving the issue. They, 1) admitted they made a mistake, 2) took quick action to resolve the basic issue, and 3) offered to resolve any secondary issues caused by the mistake.

Southwest then went one step farther. Three days later I received a $150 voucher towards a future ticket. This is not unheard of in the airline industry; however, it was not required. It reflected the depth of Southwest’s apology. That makes this incident a customer service win for Southwest Airlines.

A customer service failure is never good, but it is only a failure as long as the business fails to respond appropriately.

This situation may also be a good lesson for the airlines. I’ve been watching the airfare rates all summer and they have been outrageously high. The reason there was a rush of people after these ‘one-day-only’ rates is because the airlines have boxed out customers who can defer travel rather than pay inflated ticket prices. The airlines may be comfortable with cutting back seat inventory to keep prices high, but I’m irritated that they are playing games with the free market system to artificially keep the supply low in order to keep demand high.

It brings up the question of whether it’s time to reimpose government regulation on the airlines in order to restore fairness to the customer. 

Nevada Newspaper Goes Behind the Wall…to Die

11 Friday May 2012

Posted by in About Reno, Business, Communication, Customer Service, Employee Retention, Ethics, Generational, History, Human Resources, Information Technology, Internet, Print Media, Public Relations, Social Media Relations, Technology, Traditional Media, US History

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RGJ’s main bunker…entrance in Reno

The Reno Gazette-Journal (RGJ) recently decided to lock themselves behind a wall and it will cost you at least $12/month to see what they have hidden. Does anyone else see the problem with this business model?

Allow me to reconstruct the history of news media in America to understand why this is a death sentence to the RGJ.

In the 1800’s newspapers owned the information world

1700-1900
In the 1700’s, newspapers became the source of community news. These newspapers often portrayed a political view, but were THE source of information in a society where travel was limited and information scarce. Writers and editors often became key figures in the social and political structure as the gatekeepers of what would be printed.

Radio was faster, but newspapers were corporeal

1900’s
The invention of radio and television gave new options to the public on how they accessed news. The radio offered broadcast news that reached more people faster; however, newspapers remained the source of news because it existed in corporeal form. News transmitted on radio waves disappeared if a person wasn’t in front of the radio during the broadcast. Newspapers; however, almost always gave more a more in-depth account of the events.

Television came shortly after radio and added the exciting features of seeing the reporter and moving images of events; however, newspapers continued to be the best source of significant events.

CNN was to newspapers what Wal-Mart was to Mom & Pop stores

1980
CNN was the first real threat to newspapers. It offered news 24/7/365 and it often relayed events in progress. People no longer had to wait for a newspaper’s version that would come the next day. The newspaper still had the corporeal advantage because CNN would eventually move on to the other news while newspapers could be read anytime. Newspapers also still gave more in-depth reporting on local news issues.

1995
It wasn’t until the creation of the Internet that newspapers faced a challenge that would threaten their existence. The public use of the Internet stripped newspapers of almost every advantage they held. News was not only reported, it was discussed and people reacted in real-time. With the development of the Google search engine topics could be accessed and researched at any time anywhere there was Internet access. The news was no longer filtered and limited to what an editor thought people should know, but rather raw information reached individuals who made their own decisions on what was significant to them.

Reporters who spent years in college and thousands of dollars in tuition and books now found themselves competing against bloggers who had no editors to please. Reporters might get the story and accurately report it to their community but in a real-time world their information was just following up to what people already knew. Newspapers have adapted by presenting an online version of the information that will be in the next day’s paper and that has helped writers compete and be read; however, investors want profit and that is the heart of the dilemma.

The Reno Gazette-Journal has decided that they will create demand and increase revenue by limiting access. That is a rational position to take if you have a product that has significant value and demand, but newspapers and their value appeals to a diminishing demographic. Older white males are dying off at an incredibly rapid pace and newspapers have little demand or value to younger, non-white, non-male demographics. How does RGJ expect to gain new readers by charging for access who have free access to local online news through three Reno television news station’s webpages?

There is another problem with RGJ’s decision that may impact the quality of writing. A writer for RGJ has to accept that their audience will be extremely limited. Blogs will exist for decades and are be searchable to anyone in the world. An RGJ reporters work is locked away behind a wall forever. Who wants to dedicate their life to writing and have it unread? Over time writers will have to decide how much damage RGJ is doing to their career by locking their work behind a pay wall. Once the good writers are gone, what value will the Reno Gazette-Journal have to anyone, paying or otherwise?

PR & SM Nightmare: Komen Foundation Race To A Self-Inflicted Kill

03 Friday Feb 2012

Posted by in Branding, Communication, Ethics, Honor, Information Technology, Internet, Management Practices, Politics, Public Relations, Religion, Social Interactive Media (SIM), Social Media Relations, Women

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Founder & CEO Nancy Brinker leading a PR disaster

It is a public relations worst case scenario.

The decision-makers in an organization make a bad decision and then after it becomes public, the organization desperately seeks to ignore the obvious. Unfortunately, in a Social Media world, making a bad decision is tragic enough, but to try and deny the obvious is fatal. Such is the fate for the Susan G. Komen Race to the Cure foundation.

When a for-profit angers their customers they may see a downturn in sales, but often the customer often has some dependency on the product or service, so they may be willing to eventually forgive and forget.

Non-profit organizations are different. Non-profits depend on public goodwill and in the case of the Susan G. Komen foundation, they are heavily dependent on the active involvement of volunteers and donors of all political and religious views for their Race For the Cure® runs. While the Komen foundation’s purpose is noble, there are many organizations working on behalf of cancer victims and raising awareness of cancer issues. The Komen foundation has no lock on those people who have supported them in the past and continued goodwill is necessary for their continued survival.

A View To A Kill
The Komen foundation had been haunted by religious and conservative political groups once it was learned that grants by the foundation had gone to Planned Parenthood. These grants were specifically for women’s breast health issues, but the conservative groups kept pressure on the foundation to stop all funding of Planned Parenthood.

Karen Handel and Sarah Palin at campaign event

Enter Karen Handel, a rabid anti-choice advocate. Handel unsuccessfully ran for Governor of Georgia in 2010, on an anti-choice/defund Planned Parenthood platform. Her campaign was endorsed by Sarah Palin and Arizona Governor Jan Brewer. Handel narrowly lost in a primary run-off election. In April 2011, The Komen foundation hired Handel as Vice President in charge of public policy. The choice of Handel in this position was a clear message the Planned Parenthood funding would be in jeopardy and the first step in the PR nightmare to come.

In December 2011, the Komen Board of Directors created a procedural rule that would allow the organization to defund Planned Parenthood. The reaction within the organizations was immediate. According to an article by Jeffrey Goldberg in The Atlantic, Mollie Williams, the senior public health director quit in protest. At least two sources in Goldberg’s article indicate that the procedural rule was invented to allow the Komen foundation to cut funding to Planned Parenthood.

After the decision became public the reaction throughout Social Media was quick and massive. People began announcing their condemnation of the decision and that they would no longer support the Komen foundation and the Race For the Cure.

A Possible PR Save?
Once the scope of the reaction became obvious, the Komen foundation might have had a public relations opportunity to save the organization by voting to reverse their decision and immediately firing Karen Handel and any others responsible for putting the organization in a public image blood bath. That move would have instantly made them the target of conservative political and religious groups, but the organization had already experienced that pressure. A reversal would have helped to restore their public image and bought back some goodwill.

 The one thing they could not do was spin the decision to try and make it look palatable to the non-Conservative public.

The Nail In The Coffin
Rather than facing up to the bad decision the Komen foundation, led by CEO and Founder Nancy G. Brinker, instead began aggressively spinning the decision and denying the conservative religious and political motivations. Choosing to stand by the decision has now compounded the PR disaster assuring a slow and dishonorable death for the Komen foundation. Blogs are discussing the organization’s budget and how much money is retained for administrative costs. Certainly they might gain some short-term financial support from well-financed Conservative donors; however, they will not be able to replace the legions of volunteers who made The Race to the Cure possible in communities throughout the country.

It is apparent that the Susan G. Komen foundation leadership has little understanding of the impact of Social Media on public relations. They have acted as if they were operating in 20th Century media environment where a bluff could be held through a news cycle and the voice of the organization could drown out the facts of a situation. Now Nancy G. Brinker has spent all her credibility and has become the face of the scandal. Unfortunately, there is no turning back now. The Race For the Cure has made themselves political by making this decision, and by trying to spin the story they have made a serious wound a fatal one.

UPDATE:

At approximately 8:30 AM PST on Friday, February 3, 2012, CNN said the Komen Foundation was reversing its decision and would fund Planned Parenthood.

4 Reasons Why Foursquare May Be Bad 4 Your Business

31 Tuesday Jan 2012

Posted by in Branding, Business, Customer Relations, Information Technology, Internet, Management Practices, Public Relations, Social Interactive Media (SIM), Social Media Relations, Technology

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Consider the Consequences Before Posting These

Foursquare is supposed to be a fun Social Media tool that can help a business to identify their most loyal customers and promote patronage. By ‘checking in’ using their smartphone with a GPS function, a Foursquare user let’s the business and the user’s friends know that they are there. If a user checks in at a business more often than everyone else he/she can become the ‘Mayor.’ That sounds like a great idea, but there is a dark side that could lead to Foursquare chasing customers away from a business. Here are four reasons why you may want to discourage Foursquare from being a part of your enterprise, especially if you have significant customer traffic.

Negative Comments
Foursquare encourages users to give ‘tips’ to other Foursquare users. I often see negative comments as a tip. At one Starbucks I noticed that the tip that shows up when I check-in states, “Don’t come here if you’re in a hurry” That tip was left on May 6, 2011. Negative comments will haunt your business for months. Not a great first impression for a first time customer.

Competition Between Your Customers
Foursquare pushes your customers into a competition for the prize of being the Mayor. Not all Foursquare users are rabid about becoming Mayor; however, competing customers can be good or bad for your business. Under normal circumstances the competition can lead to more customer visits by those who are trying to rack up more check-ins; however, if becoming Mayor is important to a user, too much Foursquare competition could make a regular customer become frustrated. There will only be one Mayor and if that user has a lock on the Mayorship, then other users may decide to go to a competing business or store where they have a better opportunity to become Mayor. 

Not All Check-ins Equal
In addition to competition, there is an issue with fairness of the Mayor selection. On the face of it the Mayor should be the customer with the most check-in days, but that is not exactly the way it works. I have 49 check-ins in the last 60 days at my favorite Starbucks but the user who is the Mayor only has 45 Check-ins. Why is that user the Mayor? Apparently some of my check-ins don’t count even though I have 32 days in a row of check-ins at this Starbucks and the Mayor was out of town for a week during that time. I am consistently listed as 3 days away from being Mayor. I contacted Foursquare for an explanation and other than an auto-reply that they received my request, there has been no response.

Rewarding Customer Loyalty Not The Primary Goal
Foursquare would seem to be a great method for identifying and rewarding your most loyal customers; however, Foursquare is, in large part, a game and rewards those who are the most competitive, not the most loyal. While most employees can quickly recognize their loyal customers, they may not be able to recognize who the Foursquare Mayor is for their business. This is especially true of businesses with a high volume of customers and/or with a drive-thru window. The Mayor may be the person who simply plays the game and has little interest in supporting your business. If your business offers a special to the Mayor or attempts to recognize Foursquare users in some way, it could be insulting to loyal customers who feel they have neglected for their support of your business.

While Social Media tools like Foursquare can be useful in a business environment, it is important to consider the limitations and risks of employing them into your customer service plan.