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Category Archives: Passionate People

Starbucks is Re-Imagining the business…again

22 Friday Oct 2010

Posted by Paul Kiser in Branding, Business, Communication, Customer Relations, Customer Service, Information Technology, Internet, Management Practices, Passionate People, Print Media, Public Relations, Re-Imagine!, Relationships, Rotary, Social Interactive Media (SIM), Social Media Relations, Tom Peters, Traditional Media, Travel, Website, Women

≈ 2 Comments

Tags

alcoholic drinks, Bars, Beer, Blogging, Blogs, Coffee, Customer Loyalty, Digital Starbucks, Executive Management, Free Internet, Free WiFi, Internet, Management Practices, Nevada, New Business World, New York Times, Newspapers, NYT, Public Image, Public Relations, Re-Imagine!, Selling, Social Media, Social Networking, Starbucks, tea, The Wall Street Journal, Tom Peters, USA Today, Value-added, wine, WSJ

by Paul Kiser
USA PDT  [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

This week Starbucks continued to add value to its stores and more Re-Imagining seems to be in the forecast. A few months ago Starbucks did the smart move of offering free WiFi for everyone (see article below) and on Wednesday they took it one step farther with a Digital Starbucks that features free web content if you sign on to their WiFi service while you’re in the store.

(Free WiFi at Starbucks)

Now when you use the free WiFi service in any Starbucks you can also read a digital version of the day’s Wall Street Journal, New York Times, or the USA Today. The New York Times requires software download of a reader, but the USA Today loads up its own reader and retains the exact look of the paper copy. The site also includes Yahoo! news and GOOD content.


In addition to news, the Digital Starbucks offers access to a selection of entertainment, wellness, business/career, and local online resources. There is also a page to access most of the functions found on the Starbucks website. It seems apparent that Starbucks has teamed with AT&T, the WSJ, NYT, USA Today, and several others to offer this value-added service. Recently all Starbucks stores received new labeled newspaper stands with the New York Times, Wall Street Journal, and USA Today in the top three shelves with the local paper given the bottom shelf. In my October tour of stores in Houston, Boston, Denver, and Reno I have seen more papers sold out than I have ever seen at a Starbucks store. Obviously the collaboration is a win-win.

A screen shot of the DG Wellness page

While some information has been sent out regarding the new online features most people have not caught on to the major remake of the log-in page and the new free media resources. That will change over time and I expect Starbucks will see a positive increase in store traffic as customers become aware of what they can access for free at their local store. I have already noticed high occupancy of the key ‘power’ tables (tables next to a power outlet) in almost every store I’ve visited since the free WiFi service started on July 1st.

Starbucks After Hours
The value-added virtual Starbucks is small change compared to what may be coming to some Starbucks locations. As reported in this Monday’s USA Today, the company has been testing wine and beer service at a Seattle location. The three-month remodel of a standard store resulted in a cafe-type look and feel, moving away from the glorified fast food feel of most coffee houses. The move is designed to generate more late day revenue when coffee sales die down. There is little doubt that local bars may find a Starbucks too much to compete with as it creates a middle ground for those like getting out in the evening, but seek a relaxed atmosphere free of loud music and single men on the hunt.

While I remained concerned that Starbucks is allowing accountants have too much say in store operations, I have to congratulate them on bringing value-added service and innovative ideas into the forefront. The winner is the customer … the only person that matters.

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Knowing when it’s over or beyond over

22 Friday Oct 2010

Posted by Paul Kiser in Communication, Customer Relations, Customer Service, Internet, Lessons of Life, Passionate People, Random, Relationships, Travel, Women

≈ 3 Comments

Tags

Bloggers, Blogging, Blogs, Boston, Customer Loyalty, Female, Garmin, GPS, Maps, New Business World, Nuvi, Nuvi 265, Public Relations, Relationships

by Paul Kiser
USA PDT  [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

There comes a time in every relationship when you start suspecting problems, and then there is the point when you know it’s over. In the past two weeks I’ve discovered that I’m in a relationship that is not only over, it’s become adversarial. I can’t say I’ve been unaware that there were problems, but I have become dependent on her and it was just easier to ignore the signs than to confront her. Now she has begun a campaign of sabotage and I’m forced to do something.

I’ve played this game before. It’s always the same story. First she is unbelievably helpful and at times she surprises me with her intelligence. But then I begin to rely on her and that’s when things go south..or sometimes north, but it goes wrong regardless of the direction and then you end up alone in the rain somewhere in the Pacific Coastal range with no cell phone signal…but that’s another story.

It was Father’s Day when we met. Her name is Samantha, and she has a clear, well-enunciated voice. I stayed up late with her that first night and I couldn’t wait to take her for a ride in the car. I was impressed with what she knew and it felt like love. Then came the little mistakes. Little warning signs that should have told me that she wasn’t as perfect as I thought. Then she changed. It seemed like she was deliberately misleading me. I became frustrated, but I told myself that maybe I had expected too much.

Then last week came the proof. This time it was intentional. This time it was malicious. I was driving in the early morning in a Nor-easter rain storm to the Boston airport. It was dark, I was stressed, and my plane was not going to wait for me if I got lost. Still, I was 90% sure of where I was going, but I had her there in the car calmly reassuring me that I was where I needed to be. Then it happened. I knew I had to stay on I-90 through the tunnel to get to Boston’s Logan Airport. The airport is basically on an island so there are not a lot of options on how to get there.

The Other Woman

She said it and I didn’t imagine it. She told me to exit I-90 and go south on a road that would have taken me away from the airport. Had I obediently done as she ordered I would have been scrambling for at least 30 minutes to try to get back (you have to know Boston roads to understand why) to the airport. My sweet, innocent Garmin Nuvi 265 GPS device had turned on me and was deliberately trying to make me miss my flight. She is evil!

Now I know that she is out to get me and it makes driving stressful. Did she give me the right exit, or is she just messing with me again? I know it’s all over between us, but I have a hard time letting her go. Damn you Sam!

If you see me driving and yelling when no one is in the car, be cautious … who knows who is in the driver’s seat.

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Point of Confusion

21 Thursday Oct 2010

Posted by Paul Kiser in Communication, Ethics, Government, History, Honor, Lessons of Life, Passionate People, Politics, Pride, Public Relations, Random, Relationships, Respect, Rotary, US History

≈ 1 Comment

Tags

14th Amendment, Blogging, Blogs, Illegal Aliens, LoCOS, Public Image, Republicans, Republicas, Tea Party, undocumented citizens, US Constitution

by Paul Kiser
USA PDT  [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

Yesterday the USA Today ran an article (by Alia Beard Rau of the Arizona Republic) which reported that Republicans in 15 States were working to change the 14th Amendment to deny U.S. citizenship to children born in the United States if their parents (or parent) could not document their citizenship. That’s correct. If a child is born in the United States of America and the parent is an undocumented citizen the child is without a country.

Now, if that parent wanted to have an abortion these same Christian-loving, God-fearing Republicans would be the first to forbid the medical procedure to ‘protect’ the rights of the unborn child. Apparently they care for the child before it is born, but after it’s born it’s okay to flush the child’s rights as a citizen.

Babies: The great threat to America!

Wow! The lynch mob stupidity just has no end.

The LoCOS (Lack of Critical Observation Skills) seem to have a severe case of ‘Morals of Convenience”. Whatever suits their policy of targeting groups of other racial, religious, or ideological backgrounds is okay in their version of Christianity. It must be a powerful feeling to make up morals as needed. It worked for the Nazis.

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Dear Teresa Laraba, SVP of Southwest Airlines Customer Service

20 Wednesday Oct 2010

Posted by Paul Kiser in Branding, Business, Communication, Crisis Management, Customer Relations, Customer Service, Ethics, Information Technology, Internet, Lessons of Life, Management Practices, Passionate People, Pride, Public Relations, Relationships, Respect, Travel

≈ 1 Comment

Tags

Blogging, Blogs, Boarding Groups, Cattle Boarding, Customer Loyalty, Executive Management, Internet, Management Practices, New Business World, Open Seating, Public Image, Public Relations, Publicity, Senior Vice President, Southwest, Southwest Airlines, SWA, Teresa Laraba, Value-added

by Paul Kiser
USA PDT  [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

Teresa Laraba
Senior Vice President Customer Services
Southwest Airlines

Dear Teresa:

Last Friday I felt betrayed by Southwest Airlines and while the outcome of the event was not horrible, the stress it caused me has profoundly effected the trust I place in your airline. I also felt that some of your key people failed in their duty toward customer service.

I have been on 28 Southwest flights since the beginning of August and the one that was the longest was last Friday’s flight from Boston to Reno. I was on the flight for almost eight hours. I knew it was going to be a long flight, but I always pay for Early Bird boarding so that I can get a window seat and settle in. I have relied on this service to make the ‘open seating’ policy less of an ordeal, especially on long, full flights where the last to board are the Big Losers who have to sit in the middle seat.

The Boarding Pass of Shame

The day started out stressful as a major storm hit the northeast and I had to drive through heavy rain, in the dark to get to the airport. After getting to the airport, gassing up the car, and turning it in, I took a sigh of relief as I went to get my boarding pass. I had early boarding, which was critical on a flight that would be five minutes short of 8 hours on the same plane. I finally found the TSA line and as I stood there I looked to see where I would be in the ‘A’ Boarding Group. I was shocked to see that I was in the ‘B’ Boarding Group, and that I was at the end of the ‘B’ Group.

I got through the security line and went to the Gate Counter. I asked the gate agent at the counter, (who seemed like she was in a bad mood at 6:30 AM in the morning,) if this was a mistake. She said that there was a ‘computer glitch’* and that all Early Boarding passengers lost their Early Boarding status. She told me I would be refunded $10.

(DEFINITION: Computer Glitch – One of our computer programmers applied a change to the system that screwed everything up, and while it was human caused, we’re going to make it sound like a mechanical problem, so we don’t have to take responsibility for the error and actually do something to make it right.)

Southwest Airlines doesn’t seem to understand that when you fail to do what you promise, giving back the money you took in exchange for that promise is not making it right. Giving money back for a service not performed is what you are legally obligated to do, it’s not doing me a favor. It is essentially saying, “We’re not going to try to screw you out of your money for our failure to do our job.”…thanks a lot.

So I was going to sit in the middle seat for an eight-hour flight because Southwest screwed up and that was your ‘best’ customer service response. I complained further and the gate agent reluctantly said she would let me board at the end of the ‘A’ group. That was a good half measure at a solution, but I still don’t know why she didn’t offer it when she first admitted the error.

I was still frustrated so I called your Customer Service line. I was met with the same cold, uncaring, “..we’ve had a computer glitch and you’ll be refunded your $10.” When I told her that I was going to be stuck on the same plane for eight hours she acted like she didn’t believe me. I then helped her with the math and explained the three time zones we would be crossing, to which she said, “Oh, yes, that is eight hours.” In her defense she did suggest that I could talk to the gate agent, but I had already done that with little results.

I’ve flown SWA a lot recently, and I’ve come to trust the Early Bird boarding system. I used to try to pull my boarding pass at 24 hours before boarding in order to get a decent seat with limited success. The Early Bird boarding option has made all the hours in a loud aluminum tube where I have no rights, no say, and no real food, … bearable. BUT, on the longest flight of 29 (tomorrow is #29), the system failed me…big time. What I’ve learned from this not only is the Early Bird boarding system unreliable, that when there is a problem, Southwest does not, 1) recognize the significance, or attempts to minimize the problem, and 2) offers no reasonable solution unless you really complain.

I do have three positive experiences to report that kept this flight from being a disaster. First, I was able to get a window seat and that kept me from going over the edge. Second, another SWA employee, (Mark, I think) who actually loaded the passengers on the plane, recognized that the loss of the Early Bird boarding passes was a major problem. He made it clear that anyone with Early Bird boarding would be allowed on the plane at the end of the ‘A’ Group. He admitted that it was a big problem and he apologized several times for it.

That was it! Admitting it was a major problem, apologizing for it, and then attempting to make it right was the key to showing that someone cared. The gate agent and the phone ‘customer service’ showed a lack sympathy or concern. Your ‘customer service’ staff has become too good at minimizing the problem and being ‘professional’ by not caring.

The third positive came from the flight deck. We boarded the plane to sit there for an hour so someone (a professional mechanic) could come and tape up an exit sign that was hanging down. However, the pilot (possibly the co-pilot) came out and personally explained, multiple times what was going on and during the flight he came out and walked the plane explaining where we were in the flight. He cared enough to show his face and give us the news, bad and good.

I don’t understand why your customer service staff is so uncaring, leaving the rest of the employees at SWA to pick up their slack? I will likely continue to fly SWA because we really don’t have a choice anymore, but I will go back to pulling my boarding passes 24 hours in advance, even with my Early Bird boarding fee, just because I can’t trust your system to do what it supposed to do, and because when it fails, your CS staff could care less.

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  • Communication: Repetition of message does not increase awareness
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  • Millennium Hotel: Go away, spend your money elsewhere
  • Rogue Flight Attendant shows his arrogance, Airlines dislike for the customer
  • 2Q 2010 Social Media Tools: Facebook/Twitter sail on, LinkedIn/MySpace don’t
  • War Declared on Social Media: Desperate Acts of Traditional Media
  • Pay It Middle: The Balance between Too Much and Too Little Compensation
  • Mega Executive Pay Leads to Poor Performance
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  • WiFi on Southwest Airlines: Is it ‘Shovel Ready’?
  • Starbucks makes a smart move: Free WiFi
  • Foul Play: FIFA shows what less regulation offers to business
  • The Shock of the McChrystal Story: The story is over before the article is published
  • Tony Hayward: The very model of a modern Major General
  • Epic Fail: PR ‘Experts’ don’t get Twitter
  • King of Anything: Social Media vs Traditional Media
  • Twitter is the Thunderstorm of World Thought
  • Signs of the Times
  • How Social Interactive Media Could Transform Higher Education
  • How to Become a Zen Master of Social Media
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  • Aristotle’s General Rules on Social Media
  • Social Media:  What is it and Why Should You Care?
  • Social Media 2020:  Keep it Personal
  • Social Media 2020:  Who Shouldn’t Be Teaching Social Media
  • Social Media 2020:  Public Relations 2001 vs Social Media Relations 2010
  • Social Media 2020: Who Moved My Public Relations?
  • Publishing Industry to End 2012
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  • Fear of Public Relations
  • Dissatisfiers: Why John Quit
  • Facebook, Twitter, LinkedIn…Oh My!
  • Does Anybody Really Understand PR?

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  • Rotary New Year: Retread or Renaissance?
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  • Rotary Public Relations and Membership: Eight Steps to a Team Win
  • Rotary: All Public Relations is Local
  • Best Practices:  Become a Target!

Science Related

  • Negative Time: The Self-fulfilling Prophesy a Scientific Possibility?
  • Physics in 2010: The more we understand, the less we know

Personal Experience Related

  • Things I didn’t know about being a Father to a four-year-old boy
  • Riding Reno: The Ladies of Reno
  • Up in the air down in Texas
  • I mow my lawn because…
  • Nevada I-580: An Interstate by any other name
  • Nevada’s oldest brewery opens a Reno location
  • Two Barbecues and a Wedding
  • Car Dealership Re-Imagines Customer Service

Our Country and History Related

  • What I’m not buying this year
  • Nevada: State of Disaster
  • Thank you, Mr. President
  • America’s Hostile Takeover of Mexico

What I’m Not Buying This Year

13 Wednesday Oct 2010

Posted by Paul Kiser in Branding, Business, Communication, Ethics, Government, Government Regulation, History, Honor, Internet, Lessons of Life, Management Practices, Passionate People, Politics, Pride, Public Relations, Random, Re-Imagine!, Relationships, Respect, Rotary, Taxes, The Tipping Point, US History

≈ 3 Comments

Tags

Blogging, Blogs, Christine O'Donnell, Conservatives, Crime, Depression, Ethics, Executive Management, Good Government, Hispanic, Illegal Aliens, Illegal Immigrants, LoCOS, Management Practices, Mexican Nationals, Mexico, Nevada, New Business World, Political Parties, Politics, Public Image, Public Relations, Publicity, Re-Imagine!, Recession, Republicans, Rotary, Sharron Angle, Tea Party, Unemployment, Unethical Business Practices

by Paul Kiser
USA PDT  [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

Tis the season and there are a lot of political candidates out there selling their version of what is wrong with this country/state/county/city and how they are going to fix what ails us. This year is different from most because it seems that a lynch mob has taken over a prominent role in politics and like most lynch mobs they don’t need facts, they just need someone to be angry at and someone to blame.

It would be easy to label the people behind this political lynch mob as ‘stupid’, but that is probably overly harsh. These people are driven by emotions, not a lack of intelligence, so stupid is not the correct term. I prefer to describe the lynch mob as people who have a Lack Of Critical Observation Skills (LoCOS for short.)  This year the LoCOS are trying to sell a lot of garbage and I’m not buying it. For example:

Nevada: The best at doing it wrong

LoCOS:  Lower taxes will improve the economy
To the LoCOS who are selling the load I have one word. Nevada. Nevada has no Income tax. Nevada has no Capital Gains tax. Nevada has no Corporate tax. Nevada has no Inventory tax. Even conservative business groups rate Nevada as one of the most ‘business-friendly’ states. Nevada is to business what the Bunny Ranch was to male ego.

According the LoCOS argument, Nevada should be awash in new business. Nevada’s economy should be booming. Nevada should be the poster child of the low tax concept.

The fact is that the State exposes the Lo Tax/Mo Biz as a myth. Nevada is Number ONE in unemployment (2nd place Florida is over a full point better than the Silver State.) Nevada is Number ONE in crime. Nevada is Number ONE in housing foreclosures. Nevada is consistently among the lowest in unbiased education rankings. Nevada is proof that lower taxes does not make for a better economy.

(Article: Nevada’s State of Disaster)

LoCOS: Business is better at running our government
Let’s remember that it wasn’t government that put us in a recession but business…BAD business. Government was an enabler, in that it stopped regulating and monitoring the unbridled greed of the incestuous investor-run business world, but at the end of the day it was business people who made all the decisions. The corporate executives chose to ignore the obvious result that would happen from their greed and dove head on into unethical practices that doomed our economy.

Greed is inherent in business. Greed is why business exists. There is no ‘care for fellow citizen’ in the business world. Business is based on competition, winners and losers, and often the losers are not the weakest, but rather loser’s are the one’s with morals. Business only keeps to a moral compass when there is an unbiased arbiter oversees its activities. That is the role of government.

This year we are seeing the perversion of investor-run business with clearer eyes. The Chamber of Commerce has abandoned their mission of promoting good business in the community in favor of attacking local governments and promoting only those candidates that will remove the protections for honest business and our citizens. It is ironic that anyone would suggest that business, with its greed-driven motives and proven track record of unethical practices, should replace good government.

Don’t get me wrong, a strong economy needs good, healthy businesses, but good, healthy businesses need a strong government to create and monitor the rules for which guide and protect all. The leap of logic of the LoCOS, that our government should be run as a business, is as absurd as saying that FIFA needs fewer referees on the soccer field.

LoCOS: The trillion-dollar debt is bad
The LoCOS must have Alzheimer’s.

I’m not in favor of a large deficit, especially when it involves sending US dollars to finance the destruction of another country …. but I’m really not in favor of is a Depression. That is what we faced in early 2009. Business had raped our economy through outrageous, unregulated practices and we were on the brink of an abyss that had no bottom. Again, business, not government caused our economy to fail. Initially, our country let big banks suffer the consequences of what they had done, but it quickly became apparent that what was about to happen was the massive collapse of the entire economic system, which would have forced the United States government to take over the day-to-day operations of almost all of our major financial institutions.

Cheney's Folly: The start of our debt problems

The alternative to a nuclear meltdown of our economy was to lend money to those institutions, help initiate controlled purchases of ailing banks, and invest government money in key assistance programs. Was it a bailout? Yes, but it was investing, not buying, which meant we would get the money back in almost every case.

The government also invested money in the mismanaged auto industry that, if not preserved, would have sent us into Depression-era unemployment overnight. Yes, it increased our nation’s debt. A debt that had gone from surplus in President Clinton’s years, to a deficit under George Bush. It would have been better if we had not spent so much money on Cheney’s overseas folly and already been in the hole when the house of cards of bad business fell, but there was no choice. The decisions made in late 2008 and early 2009 were necessary and save our country from disaster.

Have we recovered? No. But the LoCOS rage over a big deficit is being driven and financed by the major corporations that would prefer the citizen forget what really happened. I wish business hadn’t forced us to use trillions of taxpayer’s dollar to remedy their greed, but we had no choice.

LoCOS: Government is bad
Government is really, really good providing it is run by reasonable people who truly care for the citizens … all the citizens. There is one difference between civilization and anarchy and that is government. Every time I hear the LoCOS point out an example of bad government I can think of a hundred ways that government has made our country great. I mentioned to a person that the airlines need to be regulated again and they pointed out how, under government regulation, an airline was forced to maintain a route to a small city that was not profitable. Yes, that is tough, but what about the scores of lucrative routes that government regulation handed that same airline on a silver platter? I’m really weary of the single exceptions to how great government has been in making this the strongest country in the history of the world. Single exceptions do not make an argument for destroying our country.

Government is the foundation of our society and the only people who don’t benefit from a strong government are the greedy and unethical. When we were in school we would have rather had no teachers telling us what to do, but that wouldn’t have made our education better. It’s time we stopped making the argument of a 5th grader…and time we started respecting what a blessing it is to have a government that keeps our society from devolving into anarchy.

The Face of the LoCO People

LoCOS: Electing stupid people is smart
This one mystifies me. A candidate from any other party would be laughed out of politics for saying or doing something stupid and yet candidates for the LoCOS wear their stupidity like a new hat.
LoCOS candidates are avoiding the media, saying one thing, then changing their story. They scream about illegal aliens and how they are destroying our country, then it’s revealed they were employing them. They dress in Nazi uniforms. They steal other people’s work and claim it as their own. They take campaign money and pay their personal bills with it. They have to explain to people why they are not a witch. They threaten violence on people, yell about almost anything, deceive, and often outright lie…and the LoCOS cheer on.

I know that the quality of candidates of the LoCOS is a reflection of the lack of respect they have for our country and government, but isn’t prima facie evidence that the LoCOS can’t really be trying to improve our country when they are represented by the worst of the worst?

LoCO S: Illegal aliens (=Hispanics) are destroying this country
First, let’s remember that a major portion of the United States (California, Nevada, Utah, southwestern Wyoming, western Colorado, Arizona, New Mexico, Oklahoma, and Texas belonged to Mexico until the mid-1800’s. We took the land from them at gunpoint and paid fifty cents on the dollar for the land. I could make a strong argument that Mexican nationals are not really the illegal aliens in Alta California, Nuevo Mexico, and Tejas, but I will let that dog rest.

(Article: America’s Hostile Takeover of Mexico)

Regardless of the history of Mexico and the United States, the fact is that a typical tactic of a lynch mob is to find a symbol (person or group) that has little or no opportunity to defend themselves and present them as evil. This is a tactic used by the KKK, the Nazis, and every ultra-right wing, nationalistic, racist group. It doesn’t matter of whether the targeted group is guilty of anything, just that they, or no one else, is able or willing to stand up and challenge the accusations. Mexican immigrants are the perfect target for a group like the LoCOS.

The facts are that:

  • Most Mexican undocumented immigrants lead quiet, peaceful, law-abiding lives in the United States (a fact that the LoCOS lie about)
  • Mexican undocumented immigrants are working jobs that no American citizen wants to do
  • That the United States is the primary enabler of the drug wars in Mexico (we buy the product and sell them the arms)
  • Mexican undocumented immigrants can’t file for Income Tax refunds (which most would get if they were citizens) so the United States collects and keeps all the money deducted from their pay.

But according to the LoCOS, they are pure evil and responsible for our all our economic and societal ills. In Arizona, a sheriff’s deputy called that he was under attack by Mexican drug smugglers and was shot. He became the hero of the LoCOS.

Deputy Puroll's wound

Despite a massive effort, no drug smugglers were found. Now it turns out that the wound was from a bullet fired at close range (not from 25 yards as he claimed) and likely self-inflicted. Almost no one questioned the story of the deputy at the time, despite the inconsistencies in his account. Why should they, blame it on the Mexicans. Naturally, the story has to be true!

To me, the whole issue of ‘illegal aliens’ is a tornado in search of a trailer park. The damning terminology, the use of single examples, and falsified facts all indicate that the LoCOS need to create a threat and it the Muslims are too far away to pick on so the target is Mexican nationals.

The New Testament of the Bible has clear instructions on how a Christian is behave. Jesus said to love thy neighbor as thyself. The Apostle Paul says, “…as touching brotherly love ye need not that I write unto you: for ye yourselves are taught of God to love one another..” (1 Thessalonians 4:9). The LoCOS often boast of their devotion to Christ and then desecrate his teachings by their un-Christian attitude towards those of Hispanic descent.

I’m not buying it.

LoCOS: Threatening our government and the electorate with armed rebellion
Several members of the LoCOS, including LoCOS candidates have indicated that ‘some people’ may be mad enough at our government to invoke ‘their Second Amendment Rights’. I don’t care how you say it, to suggest that some people are going to take up arms against their fellow citizens (if the LoCOS don’t get their way) is wrong. In this country we vote, and we don’t take up arms to enforce the LoCOS will on the majority. Anyone who suggests this is a threat to our Constitution and to this country. Mad or not, there is a line that cannot be crossed over.

I know that everything I said here will not make any difference to the LoCOS. In fact, they will be outraged that I spoke out against their unbridled illogical arguments. You can’t reason with a lynch mob. But sometime in the future we will all look back on this and say, “What were the LoCOS thinking?” The problem is that they are not.

More Articles

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  • Social Media 3Q Update: Who uses Facebook, Twitter,LinkedIn, and MySpace?
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  • Nevada I-580: An Interstate by any other name
  • Nevada’s oldest brewery opens a Reno location
  • Two Barbecues and a Wedding
  • Car Dealership Re-Imagines Customer Service

Our Country and History Related

  • Nevada: State of Disaster
  • Thank you, Mr. President
  • America’s Hostile Takeover of Mexico

Your Privacy Rights on the Internet: Read before you write.

11 Monday Oct 2010

Posted by Paul Kiser in Branding, Business, Communication, Crisis Management, Customer Relations, Customer Service, Ethics, Honor, Human Resources, Information Technology, Internet, Lessons of Life, Management Practices, Passionate People, Pride, Privacy, Public Relations, Re-Imagine!, Relationships, Respect, Rotary, Social Interactive Media (SIM), Social Media Relations

≈ 1 Comment

Tags

Blogging, Blogs, Facebook, Internet, LinkedIn, New Business World, Privacy on the Internet, Public Image, Public Relations, Re-Imagine!, Rotary, Social Media, Social Networking, Twitter, Your Rights

by Paul Kiser
USA PDT  [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

I have had several discussions with people who have a fear of the Internet and Social Media tools. The common issue that arises is regarding privacy, which to me is an interesting concern. Being concerned that you’re giving up your privacy if you use the Internet is, to me, a Homer Simpson moment.

I’m not sure where anyone got the idea that writing something and sending it out over a public system of servers, visible to almost anyone, and recorded for all time would be private, but for those of you who have that impression, let me read you your rights:

Your Right to Privacy on the Internet

  • You have a right to stay silent.
  • You have a right to not participate in Internet/online activities.
  • You have a right to consult an attorney before you participate in any Internet/online activities.
  • You have the right to stay in your house, block up the windows and never go out into public.
  • If you choose to participate in any Internet/online activities, anything you say can and will:
    • be considered a reflection of your public image
    • be available for anyone in the world to access
    • be recorded for the remainder history of the civilized world
    • be used against you now, or in the future
  • If you choose to NOT participate that will NOT prevent:
    • People from talking about you on the Internet
    • People using your image for almost any purpose
The Internet, and Social Media tools like Facebook, Twitter, MySpace, and LinkedIn allow people to communicate in a way we’ve never been able to communicate before. It is not intended for private discussions, but it is an open forum. That makes some people uncomfortable, and while I understand that, I also have to wonder why people have a need to say something they are not willing to say publicly?

There is still a time and place for a personal, one-to-one conversation to discuss matters between the two people, but isn’t that better to be done in person? Privacy is not what one should expect when using the Internet, but it is the place for ideas and concepts to be discussed in an open environment that values the input of all. Yes, sometimes the stupid people have louder voices and win the day, but at some point people will look back and learn who was behaving stupidly and who was really correct.

Here are four things I try to keep in mind when participating in online activities:

  1. Sometimes I’m going to say something stupid. I’m human and I will have to buck up and take responsibility for it.
  2. Sometimes people are going to ridicule what I have to say. That doesn’t mean they are correct and it may be a reflection of their poor judgement, not mine.
  3. By participating I will learn more than I could if I did not participate. Sometimes the lesson will be difficult, but that will usually mean I will learn more.
  4. Social Media is not the alpha and omega of life, but it is one of the most powerful communication tools ever conceived.
Now you have been read your rights… you can take it from here.

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  • Selling watered-down beer: The best spin campaign in advertising
  • Communication: Repetition of message does not increase awareness
  • Is it time to fire yourself?
  • Millennium Hotel: Go away, spend your money elsewhere
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  • War Declared on Social Media: Desperate Acts of Traditional Media
  • Pay It Middle: The Balance between Too Much and Too Little Compensation
  • Mega Executive Pay Leads to Poor Performance
  • Relationships and Thin-Slicing: Why the other person knows what you’re really thinking
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  • Nevada I-580: An Interstate by any other name
  • Nevada’s oldest brewery opens a Reno location
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Our Country and History Related

  • Nevada: State of Disaster
  • Thank you, Mr. President
  • America’s Hostile Takeover of Mexico

Social Media 3Q 2010 Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace:

08 Friday Oct 2010

Posted by Paul Kiser in Branding, Business, Communication, Consulting, Customer Relations, Customer Service, Ethics, Information Technology, Internet, Management Practices, Passionate People, Public Relations, Re-Imagine!, Relationships, Rotary, Social Interactive Media (SIM), Social Media Relations, The Tipping Point, Tom Peters, Traditional Media

≈ 4 Comments

Tags

Age, Blogging, Blogs, Demographics, Facebook, Gender, Internet, LinkedIn, New Business World, Newspapers, Public Image, Public Relations, Publicity, Re-Imagine!, Rotary, Rotary Club, Rotary International, Social Media, Social Networking, Tom Peters, TweetDeck, Twitter, USA Today

by Paul Kiser
USA PDT  [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

The third quarter 2010 demographics of Social Media users according to Google’s Adplanner services has a few surprises. Facebook actually dropped from 550 to 540 million users in the third quarter, and Facebook users over age 54 dropped from 16% to 10% in the last six months. Based on the data from the 2nd and 3rd quarters there is a significant slowing in the growth of the major Social Media tools.

Among the numbers are the interesting age group distributions of each of the networking sites. The data gives important clues of what each site is being used for in addition to who is using it.

Facebook’s Fire Cools
No one can dispute Facebook’s impact on the world. It is BIG, and with millions of posts and interactions each day, the influence of its users is the envy of every marketing professional. Traditional media professional and other old people will be tempted to look at the 3rd quarter data and declare that the Social Media ‘fad’ is over and on the decline. That would be a statement of ignorance.

Facebook 3rdQ 2010 DAILY visits

Facebook’s growth could not continue indefinitely and its amazing growth in users from 2008 to the start of 2010 was being fueled by a viral exploration of a new media that allowed people to connect in a way they never had before. Now that exploration has calmed and I believe we are seeing the coming of age of Social Media.

The drop of 10 million users during the third quarter is only significant in that it shows a leveling off of the growth. The average time on the site is over 23 minutes, which is much longer than the other three major U.S. Social Media tools (MySpace 14:40 mins., Twitter 13:10 mins., LinkedIn 9:50 mins.) That is important as more time spent means more interaction and more influence by users and advertisers.

Facebook reaches almost 57% of the people in the United States (35% worldwide) which is a staggering statistic. If USA Today could reach 57% of Americans (without giving the newspaper away to every hotel guest) and know that the readers were spending over 23 minutes looking at their paper they would probably be the only newspaper in the United States… and mega rich. As of March 2010, USA Today has a circulation of only 1.8 million compared to Facebook’s over 65 million visitors (based on cookies.)

3rdQ Facebook Users by Age

1stQ Facebook Users by Age

One statistic that keeps bouncing around in the Social Media world is that “women over 55 is the fastest growing group of Facebook users.” That it is old data. While the over 55 group had climbed to 16% at the end of March 2010, it is now the fastest shrinking age group and Facebook users under 18 years old have been the fastest growing group during the last six months.

Finally, 57% of the Facebook users are women, which is about the same as six months ago. That seems to confirm that Facebook is about ‘social’ networking and making personal connections. Facebook continues to be the place where buying decisions are influenced through small group interactions. Business and Marketing people will find that if they try to manipulate these discussions it will eventually backfire on them. Facebook is where business should LISTEN, not talk.

Twitter 3rdQ 2010 DAILY visits

Twitter Continues to Pause
The biggest surprise in the 3rd Quarter with Twitter was that it did not break the 100 million user mark. At the end of the 2nd Quarter it was at 96 million users, which was up by 16 million from the 1st Quarter. However, Twitter only grew by 2 million and now stands at 98 million users.

Twitter’s daily visits have leveled off for the last six months, and some might see this as an ominous sign for the hyper-fast post Social Media tool; however, this is deceiving as many Twitter users, (like myself,) don’t go to the Twitter site to use the tool, but rather use an application, like TweetDeck, to interact on the site. Thus the visit count would not be recorded as a site visit.

Twitter’s lack of significant growth in the number of users may be do to a continued lack of understanding of the value of the Tweet world and a period of constant ‘Fail Whales’ in the 2nd Quarter and early 3rd Quarter. The service has seemed to address the major problems in system overloads, but lately has had a return of a few service interruptions in the past few weeks. Obviously, if Twitter continues to have problems it won’t be able to survive in an environment where reliability is oxygen to users.

As for the lack of understanding of the value of Twitter, the service will struggle to grow until people can learn that the impact of Twitter is not in the posts, but the conversations and the URL links to other blogs and webpages. Twitter is like Headline News for new ideas and concepts. Often posts reveal a new approach or cutting-edge information that won’t be in the traditional public arena for months. That is why I still see Twitter growing if they can rid themselves of service interruptions.

3rdQ 2010 Twitter users by Age

1stQ 2010 Twitter users by Age

One interesting development in the latest data is the shift in the age demographics. Twitter seems to have made a shift to younger adults. The 18-34 age group is up by 16%, while the 35-64 age group is down by 9% from six months ago. Also, teenagers (under 18) have dropped by 6% since the 1st quarter and now make up only 4% of all Twitter users. The apparent dislike for Twitter among teenagers is a clear age defining characteristic. I have had two separate teenagers say to me “You’re not on Twitter, are you!?”

Apparently Twitter gives you cooties. Who knew?

MySpace Back From the Brink?
I have predicted the end of MySpace for sometime, but in the 3rd quarter it did something bizarre … it gained users. It had dropped 14 million users from the 1st to the 2nd quarter and then it gained one million users back in the 3rd quarter. MySpace now stands at 67 million users. Not earth-shaking, but certainly noteworthy. LinkedIn would sacrifice several interns to have that many users. MySpace also has more women. Female users consist of 64% of the MySpace population.

MySpace 3rdQ 2010 DAILY visits

The reason? Well, no other major Social Media tool lets you search by gender … and age … and height … and race … and body type … and sexual orientation … are you getting the picture? MySpace is a social dating site as much as anything else and lonely people make up a lot of our world’s population. So maybe MySpace has found its niche as a romance network and that will stop the freefall of the past two quarters.

3Q 2010 MySpace users by Age

3rdQ 2010 MySpace users by Age

Yes, there are more teenagers on this site than most (14%), but 63% of the users are between 18 and 44 years old. One caveat. MySpace has limited the ‘find-a-friend’ search function to give the results of people age 18 and over. That is a smart move to protect minors; however, some teenagers have simply listed themselves as an age of 18 or older to circumvent the limitation. I caught a few teenagers that list themselves as 19, but on their main page description they indicate their real age. This is likely why the number of ‘under 18’ users have dropped from 34% to 14% in six months.

LinkedIn Drifting in Niche
The 3rd quarter statistics show that despite millions of people looking work, the business person to business person website of LinkedIn is not growing. It is at 41 million,
which is actually higher than the end of 2nd quarter, but the same as the end of the 1st quarter.

LinkedIn 3rdQ DAILY visits

Like MySpace, LinkedIn has found its niche. Essentially, LinkedIn is a business-oriented website that provides a job exchange service. Most users are using the networking website as their digital résumé in order to attract job offers. In the Tom Peters ‘Re-Imagine’ business world where branding is a key element of survival, LinkedIn is Mecca for self-promotion.

Unfortunately, LinkedIn is not as successful as Facebook and Twitter in two-way interaction. Both of those Social Media tools do not have as much as of an ‘agenda’ by individual users as LinkedIn. Users of the business-oriented network seem to spend more time professing what they know and don’t spend as much time listening to others. This is the traditional media model of one-way communication, which is the style of communication that Social Media has displaced. For some, the self-promotion run amuck style of some LinkedIn users is a turn off that may hurt the site in the long run.

3Q 2010 LinkedIn user by Age

1stQ 2010 LinkedIn users by Age

It will be interesting to see how LinkedIn will fare as the business-caused Recession of 2007-09 eases and people are employed again. LinkedIn could be a key to a sudden labor shortage in 2012 as those companies with the best opportunities will be able to target and recruit candidates through LinkedIn, leaving other employers to either compete or settle for what’s left over.

Age and gender on LinkedIn reinforce the business-world orientation as more males (57%) are users and the distribution of the age groups reflects the working world. Interestingly, while LinkedIn still has more users over 54 years old (15%), this is 7% drop from the 1st quarter. That is offset by an 8% jump of the 24-34 year old users in the last six months.

4th Quarter Predictions?
I believe we are seeing a refinement of each of the big four Social Media tools. Facebook has become the social sharing network, Twitter is the thought-provoking, learning network, MySpace is the social relationship network, and LinkedIn the branding and résumé network. The demographics are settling in to reinforce the existing nature of each of the networks. Facebook, MySpace and LinkedIn will likely end 2010 about where they are now unless something viral either cause a rush of new users, or sends people running away. Twitter still has potential significant growth, but I don’t see that happening in the 4th quarter.

The volatility of the Social Media networks have made it difficult to understand what they will eventually represent in our world; however, now that there seems to be a calming of the major networks, the value and purpose is becoming clearer. That will allow the big four to lock in their market; however, it will also open the door for other networks to identify areas of opportunities and weakness. My prediction is that 2011 will be the entrenchment of the Social Media, followed by more competition by other networks seeking to improve or offer alternatives to the established services.

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Richmond Embassy Suites: The best at true Hospitality!

01 Friday Oct 2010

Posted by Paul Kiser in Branding, Business, Customer Relations, Customer Service, Employee Retention, Ethics, Honor, Information Technology, Internet, Lessons of Life, Management Practices, Passionate People, Pride, Public Relations, Random, Re-Imagine!, Recreation, Relationships, Respect, Rotary, Rotary@105, The Tipping Point, Tom Peters, Travel, Women

≈ 1 Comment

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Blogging, Blogs, Customer Loyalty, Embassy Suites, Executive Management, Free Internet, Free WiFi, Hospitality, hotels, HR, Internet, Kathleen Lyons, Management Practices, Motels, New Business World, Public Image, Public Relations, Publicity, Re-Imagine!, Richmond, Richmond VA, Rotary, Starbucks, teamwork, Value-added, Virginia

by Paul Kiser
USA PDT  [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

In August I stayed in hotels in seven different cities (Dallas, TX; Bloomington, IL; Chicago,IL; Minneapolis, MN; Norfolk, VA; Richmond, VA; and Virginia Beach, VA..) In a previous post I expressed my displeasure with pay-for-Internet at the Millennium Hotel* in Minneapolis, which was slightly unfair as the hotel was a pleasant, although completely expected, experience. As a people warehouse the Millennium Hotel fits the mold that is typical of most business traveler-type hotels. However, out of the seven hotels of which I was a guest, there was one that made a big impression on me, the Embassy Suites in Richmond, Virginia.

(*Millennium Hotel: Go Away)

The main entrance the Embassy Suites in Richmond

The Embassy Suites hotel in Richmond, Virginia is not a flashy, Vegas-type hotel. From the outside it is a modern, yet modest building tucked back from busy streets; however, access to the Interstate is nearby. Like many hotels it is surrounded by a massive asphalt parking lot; however, the entrance is behind a landscaped island of trees. The great thing about the foliage is that it creates the sense from the outside that this hotel is not just a people warehouse like so many others.

After entering the hotel one doesn’t have to hunt for the Registration Desk as it is positioned in such a way that it oversees the entrance area, but it doesn’t intrude into the path of a guest walking to their room from the parking lot.

The Inner Courtyard

The striking feature of the hotel is the inner courtyard. I have seen this design before, but it was a refreshing change from institutional interior designs of most people warehouses. The open interior gives a community feel to the hotel rather than the impression that you just walked into a U-Store-It facility, as is the feel of most hotels. The interior landscaping and flowing water features create a tropical environment. This hotel was number six for me during my August travels and it was a refreshing change from the five previous corporate institutions of I had visited.

My room was also vastly different from my previous guest experiences. This was a true ‘suite’ and not just a room with a bed. There was a clearly defined living space with a television, desk, couch, and bar area. The bedroom was in the rear of the suite with a door that would allow privacy if two people were in the room and one wanted to watch television or work while the other one slept. The bedroom had a counter with running water and its own television. The bathroom was in the transition area between the living room and the bedroom offering easy access from both rooms. The entire suite is a brilliant design.

Of course the Internet was free (my minimum requirement) and I had no problems making a connection. If needed, I could have easily made the suite my home base. It is a comfortable living and working environment. I would have had no concerns about hosting small meetings in my room. I had everything I needed except for my Starbucks Chai Tea.

The Embassy Suite's Dining/Reception Area

One of my issues with most hotels is the assumption that people don’t want to interact with other people when they stay in a hotel. I’m as reclusive as most, but to visit a city and never come out of my hotel room is what creates that ‘warehouse feeling’.

At the Richmond Embassy Suites the open feel of the courtyard was put to good use by encouraging guests to congregate twice a day for a free manager’s reception each evening and free breakfast each morning. The reception offered adult and non-alcoholic beverages along with a variety of choices of snack items (hors devours.) The breakfast was as good or better than the breakfasts I’ve eaten at eaten at most Sunrise Rotary Clubs. Those who have eaten a breakfast at a Rotary Club may think that may not be saying much, but I typically pay $14 to $15 to eat a Rotary breakfast and this was free. The free gatherings were the most ‘value-added’ service I have experienced in a hotel.

From the few interactions I had with the hotel staff it was obvious that the Chief Executive of this property, Kathleen Lyons, and her staff understood the meaning of the word ‘guest’. I was always treated with respect and a smile. It was apparent that they were pleased that I choose their hotel over the other options in Richmond.

Giving great customer service is not that mysterious, but it requires that everyone from the bottom (no offense intended, Ms. Lyons, but in my world that means you) up to the top (the maintenance and housekeeping staff) must enjoy what they do and enjoy working with people. It was clear that the Embassy Suites in Richmond is not run by ‘management’, but managed through leadership. Bravo to Ms. Lyons and her team!

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Nevada: State of Disaster

30 Thursday Sep 2010

Posted by Paul Kiser in Branding, Business, Crisis Management, Ethics, Government, Higher Education, History, Lessons of Life, Management Practices, Passionate People, Pride, Public Relations, Random, Respect, Rotary, The Tipping Point, US History

≈ 4 Comments

Tags

Blogging, Blogs, Executive Management, Management Practices, Nevada, New Business World, Public Image, Public Relations, Publicity, Rotary, Rotary District 5190

by Paul Kiser
USA PDT  [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

Among our Country’s 50 States, Nevada has been imploding for several years and is on the brink of complete collapse. Nevada ranks:

  • 1st in Unemployment at 14.4% (over a point higher than the next highest State)
  • 1st in Foreclosures (1 in 84 homes)
  • 1st in Crime (2009 – CQ Press)
  • 44th in 8th Grade Math Scores (2009)
  • 48th in 8th Grade Reading Scores (2009)
  • 49th Smartest State (2004, 2005, and 2007 – based on 21 factors)
  • 45th Healthiest State (2009 – United Health Foundation)

Nevada has managed to take advantage of traditional and non-traditional industries to keep its economy viable, but it has typically been dependent on easily exploited, non-competitive markets (gaming, quickie marriage, quickie divorce, and …quickies.) Unfortunately, in the past decade the strategy of taking advantage of human vices and lusts has failed as other States have decided they’re not as moral as they thought. As one might expect, Nevada’s government has been as precariously designed on a Natural Law type framework where accommodation of business needs supersede governing for and by the people.

Clouds on the Nevada horizon

As the statistics show, all that has now caught up with the Silver State and the result is a failing, under-funded, dysfunctional society that is so deep in a hole that they can’t see the way out. But to understand Nevada, a person needs to understand the history of a State that had a premature birth and since then it has behaved like the bastard child of our Country.

Nevada’s Sordid History
Nevada was founded in 1864, not because it met the minimum requirements for Statehood, but because of a marriage of convenience when; 1) President Abe Lincoln needed more political support and, 2) the residents were trying to rid themselves of Mormon control.

The re-election of Abe Lincoln eight days after Nevada became a State was not a coincidence as the political powers in Nevada openly favored President Lincoln. By giving Nevada Statehood, President Lincoln was assured that his Administration would maintain control as the Civil War reached a crucial stage in the last year of the conflict.

Nevada's State Flag

At the same time, many of the residents of the region were motivated by a distaste for the governance by the Utah Territory authorities as it was being handled by the Church of Latter-Day Saints where all positions were filled by faithful Mormons. Fortunately for the soon-to-be Nevadans, the Church was not in good graces with the U.S. Government and the Mormon Rebellion in 1857-8 (a saber rattling affair) led to the Mormons retreating back into the Salt Lake area, leaving the door open for residents to split off the western two-thirds of existing State as the Nevada Territory. They then pursued Statehood ensure a local government free of Mormon domination.

Although initially rejected, Nevada’s application for Statehood became seductive to the Republicans who sought to outmaneuver political opponents in Washington, D.C. Thus, Nevada’s motto, “Battle Born” is probably more reflective of the political games of the time, rather than the State’s birth during the Civil War.

Open For Business
Though it is the nation’s 7th largest State by area, it is in the bottom third of the Country as measured by population. Eighty-five percent of Nevada’s 2.5 million people live in either Las Vegas or Reno and only 14% of the residents were born in the State.

Because Nevada’s population has always been small and transient, it has been easy for the State government to be controlled by business interests. In the early years mining, ranching, and railroad interests heavily influenced the government and while Railroad owner’s power has faded, the gaming industry has stepped in to take their place.

One example of how the State has been run by and for business men is John Sparks, for which Reno’s sister city is named. John Sparks was a shrewd, unethical man who purchased small parcels of land in Eastern Nevada around water sources and then denied access to other ranchers. In this way he could use public land for grazing his cattle but prevent other ranchers from having access to water for their cattle. He and a partner eventually became mega-land owners through shady manipulation of Homesteading laws.

Although he lost most of his wealth when his company’s cattle died in a severe winter near the end of the 19th Century, he was elected Governor in 1902. In political office he became the darling of the Railroad owners who gave him free train travel from his home south of Reno to his office in Carson City. Governor Sparks political legacy is measured by the favorable railroad legislation produced during his administration. In 1905, the City of Sparks was founded soon after his death and to this day associates itself with its ‘railroad heritage’.

The Road Not Taken

The mining industry has the longest association of political clout with the State and even today enjoys an unusually favorable tax status in Nevada as they pay taxes on net profit. Because the taxes are calculated on net instead of gross profit, the mining corporations can avoid paying taxes in years of high revenue by spending more money on equipment and services. Much of the money spent goes to companies outside the State, leaving the Silver State holding the bag, not the money. Mining companies have major lobbying forces in Nevada that not only promotes their interests with State legislators, but also have been rumored to aggressively go after citizens and groups who oppose their favored tax status.

How favorable is Nevada’s mining tax status? This year mining is projected to contribute on 1.4% of the State’s revenue. That is roughly equal to the total tax paid for renting a car in Nevada OR the tax paid on liquor purchases. It is half the tax collected on cigarette and tobacco sales. Mining is a $1.5 Billion dollar industry in Nevada and contributes one of the smallest portions to the States revenue, but is voraciously defended by senior legislators of both parties at both the State and Federal levels.

In the last half of the 20th Century, gaming interests have assumed a share of influence as almost 25% of the State’s budget is financed by gaming taxes. Because of the massive lobbying efforts of mining, gaming, and Chamber of Commerce groups, the State government is run predominantly by and for conservative business interests. Nevada is ranked as one of the top business-friendly States and is a safe haven for wealthy individuals and corporations who seek to take advantage of Nevada’s lack of corporate, inventory, income and capital gains taxes.

The Failed Argument
Conservatives across the nation have suggested that taxes are killing the free market and all economic ills would disappear if not for the evil of a government-created fair playing field. That argument is proven wrong in Nevada. Despite the State’s business-friendly environment, it has the highest jobless rate in America and businesses are not thriving, but dying. There is no spin anyone can put on Nevada’s grand experiment. Government is not the source of our economic ills.

In a recent political debate in California, the Republican candidate for Governor argued that businesses were leaving California because of more favorable business environments in neighboring western States. She even went so far as to name them. Ironically, the one State she couldn’t add to her list, Nevada, has a more favorable businesses environment than any of the State’s named. If her argument were true, why aren’t businesses flocking to Nevada?

The Disaster Brewing for Decades
Politicians have known for decades that the economy of the Nevada was unsustainable and that economic disaster is a matter of ‘when’, not ‘if’. Dependence on only a few industries for the State’s economy has always kept Nevada vulnerable to significant changes in economic and/or business conditions. For years, Nevada’s main source of tourism and gaming revenue have been consistently in decline because of California Indian gaming.

2010 Projected Nevada Tax Revenue

Over reliance on the gaming tax revenue coupled with the lack of traditional tax revenue sources like income taxes have pushed the State to make up for it by having among the highest sales and gasoline taxes in the nation. The lack of corporate and capital gains taxes on wealthier tax payers has pushed the burden on those who are least able to pay.

Epic Failed State
Last year, like many States, Nevada felt the crushing blow of the 2007-09 Recession. Massive cuts (Higher Education was presented with a 36% cut in the Governor’s budget) and a few minor tax increases made it possible for the 2009 Legislature to finalize a budget. But in 2011, the well is dry. No one can predict how the politicians will come up with a budget, but with the Tea Party’s domination of Nevada politics and a hysteria over cutting taxes that don’t even exist it is obvious that any solution will involve gutting programs and shredding the State’s infrastructure. As Nevada is already No. 1 in crime, unemployment, and foreclosures, the continued devolution of the State’s government will mean we can only watch the situation go from worst to Epic Fail.

Poor Role Models: Governor's Dinner in Washington, D.C. - image thanks to 8NewsNow.com

Political Wackos Rule
A rational person would probably look at the current situation in Nevada and determine that this would be the time to find people of high moral character and great thinkers to take control of the crisis. This would also the time to capitalize on those people who are in positions to use their influence and power to act on behalf of the State at all levels of government. Unfortunately, a lynch-mob mentality has besieged the electorate and a blood-hunt by the national Republican Party has poured millions of dollars in an effort that will eviscerate Nevada’s voice in American politics.

There is little reason to believe that anything can prevent Nevada from an economic meltdown along with a catastrophic failure of government infrastructure. The cities and counties will experience the full brunt of the disaster as the Nevada constitution prohibits Home Rule, which means that they cannot take independent action to preserve themselves by isolating and controlling their revenue sources.

There is one positive aspect of this situation. As the nation works to recover from the Recession of 2007-09, every other State in the nation will be able to say, “Well, at least we’re not Nevada.”

More Articles

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  • Aristotle’s General Rules on Social Media
  • Social Media:  What is it and Why Should You Care?
  • Social Media 2020:  Keep it Personal
  • Social Media 2020:  Who Shouldn’t Be Teaching Social Media
  • Social Media 2020:  Public Relations 2001 vs Social Media Relations 2010
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  • Publishing Industry to End 2012
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  • Rotary Membership/Public Image Challenge
  • Rotary New Year: Retread or Renaissance?
  • Rotary@105: A young professionals networking club?
  • One Rotary Center: A home for 1.2 million members
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What most non-Rotarians don’t know about Rotary

28 Tuesday Sep 2010

Posted by Paul Kiser in Branding, Club Leadership, Communication, Customer Relations, Customer Service, Membership Recruitment, Membership Retention, Passionate People, Pride, Public Relations, Relationships, Rotary, Rotary@105

≈ 3 Comments

Tags

Alumni, Blogging, Blogs, Club Members, Community Service, Executive Management, GSE, History of Rotary, International Service, Management Practices, Membership Recruitment, Membership Retention, Paul Harris, Polio Eradication, Public Image, Public Relations, Publicity, Rotarians, Rotary, Rotary Club, Rotary District 5190, Rotary International, Rotary policies, Value-added, Vocational Service

by Paul Kiser
USA PDT  [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

Most non-Rotarians have little background information on Rotary and when we try to explain what Rotary is about we usually discuss the aspects of Rotary for which we are most familiar. Often a Club will become involved in eight to ten programs or projects each year and Club members know and understand those programs but may be unaware of how many programs Rotary offers at a District level.

Each District has a menu of support services and program opportunities for its Clubs. The goal is to assist and improve Club operations as well as help develop effective local, regional, and international programs and projects. Each of the over 500 Rotary Districts are supported by a staff of Rotarian volunteers to assist in the formation and maintenance of each project or program.

The unique aspect of Rotary is that a single member typically initiates her or his Club’s participation in a new project or program, so a new member can often take the lead in expanding the service opportunities in her or his Club, while also becoming connected to the Club through involvement. When talking to a potential member, every Rotarian should remember that a non-Rotarian might be the person to ignite a new fire in the Club.

The scope of Rotary
In any given year our Rotary District (5190) there are typically almost 150 District positions staffed by volunteer Rotarians representing many clubs.  Among the positions are:

A District 5190 Leadership Meeting

  • 15 Current or Future District Governors and Assistant District Governors assisting the Clubs
  • 2 District Officers (Secretary and Treasurer)
  • 41 District Project and Program Committee Chairs including
    • Membership
      • Development
      • Extension
    • Clean Water
    • Health & Hunger
    • Literacy
    • Community Service
    • International Service
      • World Community Service
      • Partners and Projects
    • Vocational Service
      • Ethics Project
      • Speech Contest
      • Music Contest
    • Youth Services
      • Rotary Youth Leadership Awards
      • Interact Clubs (Ages 12 to 18)
      • Rotaract Clubs (Ages 18 to 30)
      • Rotary Youth Exchange Program (including Safety, Orientation, and Procedure Training)
      • New Generations Exchange
    • Club Administration
      • Club Awards Program
      • Newsletter Editor
      • Visioning Team
      • Rotary Academy
    • Public Relations
    • Rotary Foundation
      • Annual Giving
      • Ambassadorial Scholarships
      • Peace Fellowship
      • Foundation Alumni
      • Major Donors/Permanent Fund
      • Paul Harris Society
      • Group Study Exchange
      • Polio Eradication
      • District Simplified Grants
    • District Assembly
    • District Webmaster
    • District Directory
    • District Conference
    • District Nominating Committee
    • District Finance Committee
  • 80 (approximately) additional Club and District support positions and/or committee members

Each of the functions listed above may have multiple sub-functions, projects, and/or programs. The scope of Rotary is larger than most Rotarians realize, but non-Rotarians also have little, if any, understanding of the dynamic projects and programs that operate under the banner that is Rotary. Our 105 year-old organization has developed highly effective programs that are led by passionate volunteers who invest their time, money, and energy at the Club and District level. The Club and its members are the center of the Rotary universe, but our universe extends far beyond the Club. Rotarians and non-Rotarians should understand the full extend of our organization’s capabilities of service to the Club and to Humankind.

For more information about Rotary visit www.Rotary.org

For more information on Rotary District 5190 programs go to www.RotaryDistrict5190.org

More Articles
  • Things I didn’t know about being a Father to a four-year-old boy
  • Negative Time: The Self-fulfilling Prophesy a Scientific Possibility?
  • Thank you, Mr. President
  • Rotary@105: Making Rotary Sexy
  • Dear Business Person: It’s 2010, please update your brain.
  • Riding Reno: The Ladies of Reno
  • America’s Hostile Takeover of Mexico
  • Selling watered-down beer: The best spin campaign in advertising
  • Rotary@105: Grieving change
  • Communication: Repetition of message does not increase awareness
  • Millennium Hotel: Go away, spend your money elsewhere
  • Is it time to fire yourself?
  • Up in the air down in Texas
  • I mow my lawn because…
  • Rogue Flight Attendant shows his arrogance, Airlines dislike for the customer
  • Nevada I-580: An Interstate by any other name
  • How Rotary can..must..will plug into Social Media
  • Physics in 2010: The more we understand, the less we know
  • Nevada’s oldest brewery opens a Reno location
  • Rotary Membership/Public Image Challenge
  • 2Q 2010 Social Media Tools: Facebook/Twitter sail on, LinkedIn/MySpace don’t
  • Epic Fail: PR ‘Experts’ don’t get Twitter
  • King of Anything: Social Media vs Traditional Media
  • Rotary PR: Disrespecting the Club President is a PR/Membership issue
  • WiFi on Southwest Airlines: Is it ‘Shovel Ready’?
  • Starbucks makes a smart move: Free WiFi
  • Two Barbecues and a Wedding
  • Foul Play: FIFA shows what less regulation offers to business
  • Rotary New Year: Retread or Renaissance?
  • The Shock of the McChrystal Story: The story is over before the article is published
  • Tony Hayward: The very model of a modern Major General
  • Rotary@105: A young professionals networking club?
  • One Rotary Center: A home for 1.2 million members
  • War Declared on Social Media: Desperate Acts of Traditional Media
  • Pay It Middle: The Balance between Too Much and Too Little Compensation
  • Mega Executive Pay Leads to Poor Performance
  • Relationships and Thin-Slicing: Why the other person knows what you’re really thinking
  • Browser Wars: Internet Explorer losing, Google Chrome gaining ground
  • Rotary@105:  What BP Could Learn from the 1914 Rotary Code of Ethics
  • Twitter is the Thunderstorm of World Thought
  • Signs of the Times
  • Rotary Magazine Dilemma Reveals the Impact of Social Media
  • How Social Interactive Media Could Transform Higher Education
  • How to Become a Zen Master of Social Media
  • Car Dealership Re-Imagines Customer Service
  • Death of All Salesmen!
  • Aristotle’s General Rules on Social Media
  • Social Media:  What is it and Why Should You Care?
  • Social Media 2020:  Keep it Personal
  • Social Media 2020:  Who Shouldn’t Be Teaching Social Media
  • Social Media 2020:  Public Relations 2001 vs Social Media Relations 2010
  • Social Media 2020: Who Moved My Public Relations?
  • Publishing Industry to End 2012
  • Who uses Facebook, Twitter, MySpace & LinkedIn?
  • Fear of Public Relations
  • Dissatisfiers: Why John Quit
  • Facebook, Twitter, LinkedIn…Oh My!
  • Does Anybody Really Understand PR?
  • Rotary@105:  April 24th – Donald M. Carter Day
  • Rotary@105:  What kind of animal is Rotary International?
  • Rotary:  The Man in the Yellow Hat as the Ideal Club President?
  • Rotary@105:  Our 1st Rotary Club Dropout
  • Rotary Public Relations and Membership: Eight Steps to a Team Win
  • Rotary: All Public Relations is Local
  • Best Practices:  Become a Target!

Things I didn’t know about being a Father of a four-year-old Boy

28 Tuesday Sep 2010

Posted by Paul Kiser in Branding, Lessons of Life, parenting, Passionate People, Pride, Random, Relationships, Respect, Rotary

≈ 3 Comments

Tags

behavior, Blogging, Blogs, boys, Child Development, child-rearing, children, Fatherhood, Parent Development, parenting, Public Image, Public Relations, Rotary, Young boys

by Paul Kiser
USA PDT  [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

I am a Father three times over, but my first two were girls, which were relatively simple to raise and well-behaved…at least that is what I choose to remember. But the young boys I have known in my life are anything but well-behaved and I was nervous about being the Father of a boy. My son will turn five in a couple of weeks and I have realized that my nervousness was justified.  Here are a few of the things I didn’t expect about being a Father to a 4 year-old boy:

  • I didn’t know I would have to justify which route I took home from Starbucks. When the little guy in the back seat says, “Dad, why do you go home this way?,” you have to either play the ‘I’m-the-adult-and-that’s-why’ card, or you have to try to explain the subtleties of traffic, time of day, and the desire to travel on surface streets with the sunroof open. Wise or not, I usually try to explain things, because I’m a teacher at my core … but I’m rethinking that approach.

    Why IS the sky blue?

  • I didn’t know I would have to answer questions that force me to defend the stupidity of our language, like, “How come we say the alarm is going off, when it is on?” (i.e.; making noise). It’s a great question. Anyone want to field that one?
  • I didn’t know that going to the bathroom is a wait-until-you-only-have-seconds-before-disaster event and under no circumstances is possible upon suggestion by a parent.
  • I didn’t know little boys really did ask, “Why is the sky blue?” and expect an answer that they can understand. Have you ever tried to be the first person to explain the concept of a planet, the sun, photons, the atmosphere, and light absorption to someone? It is worse if someone else is present because it is like making lasagna, everyone has a better way of doing it.

    Alexander with of his cousin

  • I didn’t know that a four-year-old boy could flirt … and he’s really good at it … when the girl is at least three times his age.
  • I didn’t know how well a boy could manipulate …uhm, his Mom. This one happened today. “Mom, could I have another treat…because you love me?” Fortunately, I’m immune to such ploys!
  • I didn’t know a boy could have such joy over catching grasshoppers and bugs. It seems a cliché about a boy and bugs, but the desire to catch and detain anything smaller than him is hardwired in his behavior.
  • I didn’t know I would become aware of every child around me even when my son is not there. Why should I care? These other kids have parents keeping watch on them, but when I see a child about to do something hazardous the urge to usurp the other parent’s authority is sometimes overwhelming.

    Mowing the lawn is a team effort

  • I didn’t know I would have to wait to mow the lawn until he would be there to ‘help’ me. This was a recent quote, “Dad, I’m glad you waited until I got home to mow the lawn because I would be really angry with you if you had done it when I’m not here.” I have my orders.
  • I didn’t know that I could be attacked and beaten on with such zeal. I’m really hoping he learns to pull his punches before he gets too strong.
  • I didn’t know that a boy could change my attitude … about being the Father of a boy. Still, if you’re about to be a Father of a boy, we need to talk.
More Articles
  • Negative Time: The Self-fulfilling Prophesy a Scientific Possibility?
  • Thank you, Mr. President
  • Rotary@105: Making Rotary Sexy
  • Dear Business Person: It’s 2010, please update your brain.
  • Riding Reno: The Ladies of Reno
  • America’s Hostile Takeover of Mexico
  • Selling watered-down beer: The best spin campaign in advertising
  • Rotary@105: Grieving change
  • Communication: Repetition of message does not increase awareness
  • Millennium Hotel: Go away, spend your money elsewhere
  • Is it time to fire yourself?
  • Up in the air down in Texas
  • I mow my lawn because…
  • Rogue Flight Attendant shows his arrogance, Airlines dislike for the customer
  • Nevada I-580: An Interstate by any other name
  • How Rotary can..must..will plug into Social Media
  • Physics in 2010: The more we understand, the less we know
  • Nevada’s oldest brewery opens a Reno location
  • Rotary Membership/Public Image Challenge
  • 2Q 2010 Social Media Tools: Facebook/Twitter sail on, LinkedIn/MySpace don’t
  • Epic Fail: PR ‘Experts’ don’t get Twitter
  • King of Anything: Social Media vs Traditional Media
  • Rotary PR: Disrespecting the Club President is a PR/Membership issue
  • WiFi on Southwest Airlines: Is it ‘Shovel Ready’?
  • Starbucks makes a smart move: Free WiFi
  • Two Barbecues and a Wedding
  • Foul Play: FIFA shows what less regulation offers to business
  • Rotary New Year: Retread or Renaissance?
  • The Shock of the McChrystal Story: The story is over before the article is published
  • Tony Hayward: The very model of a modern Major General
  • Rotary@105: A young professionals networking club?
  • One Rotary Center: A home for 1.2 million members
  • War Declared on Social Media: Desperate Acts of Traditional Media
  • Pay It Middle: The Balance between Too Much and Too Little Compensation
  • Mega Executive Pay Leads to Poor Performance
  • Relationships and Thin-Slicing: Why the other person knows what you’re really thinking
  • Browser Wars: Internet Explorer losing, Google Chrome gaining ground
  • Rotary@105:  What BP Could Learn from the 1914 Rotary Code of Ethics
  • Twitter is the Thunderstorm of World Thought
  • Signs of the Times
  • Rotary Magazine Dilemma Reveals the Impact of Social Media
  • How Social Interactive Media Could Transform Higher Education
  • How to Become a Zen Master of Social Media
  • Car Dealership Re-Imagines Customer Service
  • Death of All Salesmen!
  • Aristotle’s General Rules on Social Media
  • Social Media:  What is it and Why Should You Care?
  • Social Media 2020:  Keep it Personal
  • Social Media 2020:  Who Shouldn’t Be Teaching Social Media
  • Social Media 2020:  Public Relations 2001 vs Social Media Relations 2010
  • Social Media 2020: Who Moved My Public Relations?
  • Publishing Industry to End 2012
  • Who uses Facebook, Twitter, MySpace & LinkedIn?
  • Fear of Public Relations
  • Dissatisfiers: Why John Quit
  • Facebook, Twitter, LinkedIn…Oh My!
  • Does Anybody Really Understand PR?
  • Rotary@105:  April 24th – Donald M. Carter Day
  • Rotary@105:  What kind of animal is Rotary International?
  • Rotary:  The Man in the Yellow Hat as the Ideal Club President?
  • Rotary@105:  Our 1st Rotary Club Dropout
  • Rotary Public Relations and Membership: Eight Steps to a Team Win
  • Rotary: All Public Relations is Local
  • Best Practices:  Become a Target!

Negative Time: The Self-fulfilling Prophecy a Scientific Possibility?

27 Monday Sep 2010

Posted by Paul Kiser in History, Lessons of Life, Passionate People, Random, Relationships, Science

≈ 3 Comments

Tags

Blogging, Blogs, Brian Greene, Double Slit Experiment, M-Theory, Mathematician, Multiple dimensions, Negative Time, one-way time, Physics, Positive Time, Quantum Physics, Science, Space, Space Time, Spacetime, String Theory, The Big Bang, The Fabric of the Universe, Thomas Young, Time, Time Travel

by Paul Kiser
USA PDT  [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

(Warning: This post contains information that may cause brain damage.)

There is a television commercial where an middle-aged couple is watching their son being inaugurated as President, which is followed by a series of scenes working backwards in time:

  • > The ‘President’ is a young boy playing with his Dad
  • > The ‘President’ being born
  • > His parents in their first house
  • > His parents at their wedding
  • > His parents on their first date
  • > And finally a scene where his Dad first sees his Mom on a train that is about to leave and he and uses his phone to buy a ticket so he can meet her.

Positive Time, No-Brainer
This backward view of a series of related events illustrates the concept of negative time, and while the new theories regarding how our micro, micro, micro world works may not yet directly propose it, there is some evidence that time may work both ways. If true, everything we understand about life would be turned upside down.

Time flows only one-way, right?

We take positive time for granted. It is so automatic in our lives that most people can’t even conceive what the opposite of positive time would be like in our universe. It is so basic to our lives that if I were to ask a lay person to define the term ‘positive time’, they might come up with a reasonable definition, but they probably would have to take a moment or two to construct their explanation. If asked for the a definition of negative time, most people would likely be stumped.

Positive time is relatively simple. In our universe time began at the Big Bang, or Big Pop, as I prefer to call it. Theoretical physicists believe that prior to the Big Pop everything in ‘the universe’ was completely ordered and homogeneous. There was no movement, or action, or decay. In essence, no ‘matter’ or substance in the universe, just energy. Time didn’t exist because you must have something changing to measure time, and there wasn’t anything to measure.

At the Big Pop, matter was created out of energy and put in motion. Matter in motion means that it has a beginning point and a direction of movement and that means it can be measured. The moment of the creation of matter was also the creation of Time. From that moment Time moved in a positive direction, meaning that one second follows the next, but in one direction only. We (in our experience of Time) cannot reverse time and go back to a past moment, nor can we figure out a way to have time run backwards. Since we can only observe Positive Time it has been easy to ignore the question, “Why does time always move in one direction?”

One depiction of how time travel might be possible

Time Travel is not Negative Time
Science fiction has toyed with the idea of time travel, but that is not quite the same as negative time. Jumping from the present to the past or future involves skipping over all those seconds between now and then. To be the opposite of positive time, negative time would have to flow backward from one moment to the next, which is how we experience positive time.

So why care about the concept of negative time when it doesn’t seem to exist? Well, maybe it does.

String Theory Shakes Up Our Idea of Space/Time and Dimensions
For most of human history we have assumed we live in a four-dimensional world (three space dimensions, plus the dimension of positive time.) It is all we can observe; therefore, it is fact. But a new view of the Quantum world of the very, very small, called String Theory, we have tangible evidence that beyond the micro, micro world of electrons, muons, and photons is a micro, micro, micro world of vibrating strings, made not of matter, but of energy. Without getting into all the background of the last 30 years of discoveries and theories, the concept of String Theory offers the best and most rational explanation of the raw materials that create the reality we see, sense, hear, and feel around us.

A simplistic view of the 'strings' in String Theory

Along with String Theory has come an acceptance by many in the field that in addition to the three dimensions we know, there must be at least seven or eight additional dimensions that we can’t observe because they are either too small to be detected, or they just are outside our realm of detection by our senses and/or equipment. It may seem odd to have a concept of something outside of our experience and before we can detect it; however, Albert Einstein is only one example of someone who came up with bizarre ideas that were not proven until years after he gave us the theory. In the case of String Theory, mathematicians have used equations to determine what is and is not possible in the micro, micro, micro world and eleven dimensions makes all the puzzle pieces fall together even though we currently lack the technical capability to observe all but three of them.

The Legacy of a 200 year-old Experiment
Note that String Theory does not propose that time works in two directions. In fact, when theoretical physicists discuss the eleven dimensions they often add, ‘and the dimension of time’ as if to reinforce that time is a singular, one-way aspect of reality. The idea that time might flow two ways is not part of the typical String Theory conversation.

The conflicting waves of the Double Slit Experiment

But there is an interesting experiment discussed in Brian Greene’s book, The Fabric of the Cosmos, which challenges our positive time flow assumptions. The experiment is known a the ‘Double Slit Experiment‘ and it was devised over 200 years ago (1801) by Thomas Young. The experiment uses two slits that light passes through to a film that would record the effect of the slits on the path of the light. If the light creates a cluster of points on the film, it is evidence of particle behavior. If the light creates a banded appearance, it is evidence of wave behavior.

The result seemed to prove that light behaved as a wave pattern and for about 150 years that was the accepted point of view, but in the past fifty years light has been proven to be a particle (known as a photon.) So what’s up with Mr. Young’s experiment?

Without delving into Quantum Theory and the Uncertainty Principle, the belief is that a photon travels every possible theoretical route before it travels the only route it is destined to travel and therefore, it shows up as a wave pattern in the classic Double Slit Experiment, but if the experiment is set up to determine the route of the photon it only detects the route that the photon actually travels and all the potential paths disappear…if you head is starting to hurt, I completely understand. The full discussion of this takes up a sizable portion of Mr. Greene’s book, but for now, I ask you to accept this so I can move on to the next concept.

According to Mr. Greene, the detector that identifies the route of the photon does not interfere with the photon reaching the recording film, but because the photon was being observed before it reached the recording film, its behavior changed at the source. In other words, somehow the light sensed the detector and rather than every possible path being recorded on the film, the only thing recorded was the singular photon.

Again, according to Mr. Greene, this was not a case that the detector changed the behavior of the light, but that the behavior of light changed at the source. There are no rational explanations for why this happens, but one possible idea is that time can flow backward, meaning that the photon’s behavior is shaped, not by positive time flow (photon emitted by source, path observed or not by detector), but by negative time (photon observed or not by detector, photon emitted by source.)

Do Final Events Determine the Events that Preceded It?
The concept of negative time is so bizarre and outside our experience that any rational mind has a hard time accepting the possibility of anything that contradicts a world ruled by positive time. But why should time be limited by what we experience? What if our Positive Time experience consists of the result of future events, not of past events?  What if the previously mentioned television commercial has correctly ordered the events? Maybe the boy who becomes President causes all the preceding events all along the timeline? What if our universe is constructed, not by one event followed by another, but by a final event that then construct all the events that led up to the final event?

By now your head may be pounding from trying to understand a concept that is absolutely alien to what we know, or you may decided to reject the idea as absurd, (which it is when taken in the context of our experience,) but if negative time is real then it means that much of what we see as coincidence is not…. and a self-fulfilling prophesy is not just an amusing idea, but a fact of life in Negative Time. It means that what we do now is guided by what we will do in the future.

The ramifications of Negative Time exceed what we can imagine and challenge our foundations of science, philosophy, religion, business, in fact, all aspects of life as we know it. It is a concept that is a long way from becoming provable in our experience of the universe, but the possibility of Time being a two-way phenomenon is exciting…even if it makes my head hurt.

More Articles
  • Thank you, Mr. President
  • Rotary@105: Making Rotary Sexy
  • Dear Business Person: It’s 2010, please update your brain.
  • Riding Reno: The Ladies of Reno
  • America’s Hostile Takeover of Mexico
  • Selling watered-down beer: The best spin campaign in advertising
  • Rotary@105: Grieving change
  • Communication: Repetition of message does not increase awareness
  • Millennium Hotel: Go away, spend your money elsewhere
  • Is it time to fire yourself?
  • Up in the air down in Texas
  • I mow my lawn because…
  • Rogue Flight Attendant shows his arrogance, Airlines dislike for the customer
  • Nevada I-580: An Interstate by any other name
  • How Rotary can..must..will plug into Social Media
  • Physics in 2010: The more we understand, the less we know
  • Nevada’s oldest brewery opens a Reno location
  • Rotary Membership/Public Image Challenge
  • 2Q 2010 Social Media Tools: Facebook/Twitter sail on, LinkedIn/MySpace don’t
  • Epic Fail: PR ‘Experts’ don’t get Twitter
  • King of Anything: Social Media vs Traditional Media
  • Rotary PR: Disrespecting the Club President is a PR/Membership issue
  • WiFi on Southwest Airlines: Is it ‘Shovel Ready’?
  • Starbucks makes a smart move: Free WiFi
  • Two Barbecues and a Wedding
  • Foul Play: FIFA shows what less regulation offers to business
  • Rotary New Year: Retread or Renaissance?
  • The Shock of the McChrystal Story: The story is over before the article is published
  • Tony Hayward: The very model of a modern Major General
  • Rotary@105: A young professionals networking club?
  • One Rotary Center: A home for 1.2 million members
  • War Declared on Social Media: Desperate Acts of Traditional Media
  • Pay It Middle: The Balance between Too Much and Too Little Compensation
  • Mega Executive Pay Leads to Poor Performance
  • Relationships and Thin-Slicing: Why the other person knows what you’re really thinking
  • Browser Wars: Internet Explorer losing, Google Chrome gaining ground
  • Rotary@105:  What BP Could Learn from the 1914 Rotary Code of Ethics
  • Twitter is the Thunderstorm of World Thought
  • Signs of the Times
  • Rotary Magazine Dilemma Reveals the Impact of Social Media
  • How Social Interactive Media Could Transform Higher Education
  • How to Become a Zen Master of Social Media
  • Car Dealership Re-Imagines Customer Service
  • Death of All Salesmen!
  • Aristotle’s General Rules on Social Media
  • Social Media:  What is it and Why Should You Care?
  • Social Media 2020:  Keep it Personal
  • Social Media 2020:  Who Shouldn’t Be Teaching Social Media
  • Social Media 2020:  Public Relations 2001 vs Social Media Relations 2010
  • Social Media 2020: Who Moved My Public Relations?
  • Publishing Industry to End 2012
  • Who uses Facebook, Twitter, MySpace & LinkedIn?
  • Fear of Public Relations
  • Dissatisfiers: Why John Quit
  • Facebook, Twitter, LinkedIn…Oh My!
  • Does Anybody Really Understand PR?
  • Rotary@105:  April 24th – Donald M. Carter Day
  • Rotary@105:  What kind of animal is Rotary International?
  • Rotary:  The Man in the Yellow Hat as the Ideal Club President?
  • Rotary@105:  Our 1st Rotary Club Dropout
  • Rotary Public Relations and Membership: Eight Steps to a Team Win
  • Rotary: All Public Relations is Local
  • Best Practices:  Become a Target!

Rotary@105: Making Rotary Sexy

20 Monday Sep 2010

Posted by Paul Kiser in Branding, Business, Club Leadership, Communication, Customer Relations, Customer Service, Ethics, History, Human Resources, Lessons of Life, Management Practices, Membership Recruitment, Membership Retention, Passionate People, Public Relations, Relationships, Rotary, Rotary@105, Social Interactive Media (SIM), Social Media Relations, The Tipping Point

≈ 2 Comments

Tags

2008 Rotary Focus Group Study, bad behavior, Blogging, Blogs, Club Members, Executive Management, History of Rotary, Management Practices, Membership Recruitment, Membership Retention, Paul Harris, Public Image, Public Relations, Publicity, Rotarians, Rotary, Rotary Club, Rotary District 5190, Rotary International, Social Media, Social Networking, Value-added

by Paul Kiser
USA PDT  [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser - Rotary Public Relations Chair - District 5190

In 2008, Rotary International did a focus group study to discover the perception of non-Rotarians about our organization. It was an eye opener. In order to avoid a conditioned or biased response to the questions the participants of the study were unaware of who funded the study . While no cities in the United States of America were included in the focus group study, it is the best information we have to date about the Public Image (what other people think) of Rotary.  At the risk of airing dirty laundry, here’s what we learned:

Study Finding:
People are very cautious about ‘volunteering’

“In most cases individuals are inclined to volunteer, however they are very intent on maintaining enough ‘personal’ time, and they do not consider humanitarian efforts or volunteering as something for which they would give up their ‘personal’ time.”

What may look like fun to some may be scary to others

This is important to note because most Rotarians often remark that ‘giving back’ and ‘service’ is one of the reasons they belong to Rotary, and we tend to readily share with prospective members that volunteering is one of the positive aspects of joining a club. However, this seems to be something we LEARN AFTER we become Rotarians. By approaching potential members with an emphasis on volunteering, we may be dissuading, not persuading them.

We have to remember that all Rotarians usually pick the volunteer activities in which they participate based on their passion for the need. While ‘Service Above Self’ is our motto, the magic of Rotary is that most clubs offer a wide variety of projects and programs, which allow the individual member to choose how and where to invest their time, money, and/or energy. This makes volunteerism a rewarding experience, rather than an obligation. My experience is that every successful new project or program has had a single member who was passionate about the need and was able to excite the other members to join in. The great feeling we have about volunteering is something we learn by experiencing.

Study Finding:
Mistrust of Large Organizations

“An issue that came up in all three regions was the mistrust or skepticism towards large organizational structures …. Respondents also noted that there is a tendency to view smaller organizations as more effective in getting things accomplished at the local level.”

This finding is what caused me to start using the phrase, “All Public Relations is local.” A big billboard about Rotary International will not be as effective as a one license plate holder driving around town on the back of a member’s car. The face of Rotary is and always been the face of our members and those who benefit from our projects and programs at the local level. This is not to minimize the value of our regional and international involvement, but when talking to someone who might be interested in Rotary, they want to know about the club, not the mega-organization.

Study Finding:
Rotary’s Public Image

How Rotary is perceived: “business men, elite, secretive, older, wealthy, largely based on formal rules, inflexible, not sure that women are allowed into local clubs, associated with Free Masons, not ‘trendy’, not ‘sexy’.”

Every time I have presented these findings to Rotarians I have had some uncomfortable laughter, some squirming in the seats, and/or a small gasp. Deep down we know that these perceptions are valid. While we often become blind to the Public Image of our club, by visiting another Rotary club that is more than ten years old we often see how someone could have the perceptions listed above.

I have observed members in some clubs behaving in ways that would not normally be acceptable in a public environment. Professionalism sometimes gives way to fraternity-type behavior with rude jokes, harsh ribbing, and political references that are inappropriate in a business setting. Last year I listened to a speech by a prominent Past District Governor who began by making an offensive political-laced joke about our nation’s President and his wife. All of these behaviors are contrary to Rotary’s mission and our organization’s Constitution.

The challenge is to:  1) accept that we have a Public Image problem, 2) identify the behaviors and actions by clubs and their members that reinforce a negative Public Image, 3) educate the members, 4) perform a Public Image makeover. This process may begin with the Board of Directors, but progress will only be achieved with the acceptance and cooperation of every member regardless of position.

We have one uniting goal in the next 24 months, and that is to make Rotary ‘sexy’ again. Rotary was ‘sexy’ when Paul Harris and three other people created our organization 105 years ago. Within five years cities around the nation were falling all over themselves to start a Rotary club in their community. The unique combination of an emphasis on ethical business practices, friendship, and reaching out to others was the fire that made Rotary’s lamp so bright. It’s time we fueled that fire again.

More Articles

  • Dear Business Person: It’s 2010, please update your brain.
  • Riding Reno: The Ladies of Reno
  • America’s Hostile Takeover of Mexico
  • Selling watered-down beer: The best spin campaign in advertising
  • Rotary@105: Grieving change
  • Communication: Repetition of message does not increase awareness
  • Millennium Hotel: Go away, spend your money elsewhere
  • Is it time to fire yourself?
  • Up in the air down in Texas
  • I mow my lawn because…
  • Rogue Flight Attendant shows his arrogance, Airlines dislike for the customer
  • Nevada I-580: An Interstate by any other name
  • How Rotary can..must..will plug into Social Media
  • Physics in 2010: The more we understand, the less we know
  • Nevada’s oldest brewery opens a Reno location
  • Rotary Membership/Public Image Challenge
  • 2Q 2010 Social Media Tools: Facebook/Twitter sail on, LinkedIn/MySpace don’t
  • Epic Fail: PR ‘Experts’ don’t get Twitter
  • King of Anything: Social Media vs Traditional Media
  • Rotary PR: Disrespecting the Club President is a PR/Membership issue
  • WiFi on Southwest Airlines: Is it ‘Shovel Ready’?
  • Starbucks makes a smart move: Free WiFi
  • Two Barbecues and a Wedding
  • Foul Play: FIFA shows what less regulation offers to business
  • Rotary New Year: Retread or Renaissance?
  • The Shock of the McChrystal Story: The story is over before the article is published
  • Tony Hayward: The very model of a modern Major General
  • Rotary@105: A young professionals networking club?
  • One Rotary Center: A home for 1.2 million members
  • War Declared on Social Media: Desperate Acts of Traditional Media
  • Pay It Middle: The Balance between Too Much and Too Little Compensation
  • Mega Executive Pay Leads to Poor Performance
  • Relationships and Thin-Slicing: Why the other person knows what you’re really thinking
  • Browser Wars: Internet Explorer losing, Google Chrome gaining ground
  • Rotary@105:  What BP Could Learn from the 1914 Rotary Code of Ethics
  • Twitter is the Thunderstorm of World Thought
  • Signs of the Times
  • Rotary Magazine Dilemma Reveals the Impact of Social Media
  • How Social Interactive Media Could Transform Higher Education
  • How to Become a Zen Master of Social Media
  • Car Dealership Re-Imagines Customer Service
  • Death of All Salesmen!
  • Aristotle’s General Rules on Social Media
  • Social Media:  What is it and Why Should You Care?
  • Social Media 2020:  Keep it Personal
  • Social Media 2020:  Who Shouldn’t Be Teaching Social Media
  • Social Media 2020:  Public Relations 2001 vs Social Media Relations 2010
  • Social Media 2020: Who Moved My Public Relations?
  • Publishing Industry to End 2012
  • Who uses Facebook, Twitter, MySpace & LinkedIn?
  • Fear of Public Relations
  • Dissatisfiers: Why John Quit
  • Facebook, Twitter, LinkedIn…Oh My!
  • Does Anybody Really Understand PR?
  • Rotary@105:  April 24th – Donald M. Carter Day
  • Rotary@105:  What kind of animal is Rotary International?
  • Rotary:  The Man in the Yellow Hat as the Ideal Club President?
  • Rotary@105:  Our 1st Rotary Club Dropout
  • Rotary Public Relations and Membership: Eight Steps to a Team Win
  • Rotary: All Public Relations is Local
  • Best Practices:  Become a Target!

Dear Business Person: It is 2010. Please update your brain.

17 Friday Sep 2010

Posted by Paul Kiser in Branding, Business, Communication, Customer Relations, Customer Service, Employee Retention, Government Regulation, History, Information Technology, Internet, Lessons of Life, Management Practices, Membership Recruitment, Membership Retention, Passionate People, Print Media, Public Relations, Re-Imagine!, Relationships, Rotary, Rotary@105, Social Interactive Media (SIM), Social Media Relations, The Tipping Point, Traditional Media, Website

≈ 3 Comments

Tags

Bloggers, Blogging, Blogs, Business, Customer Loyalty, Education, Executive Management, Facebook, Internet, LinkedIn, Management Practices, Membership Recruitment, Membership Retention, MySpace, Networking, Nevada, New Business World, Newspapers, Public Image, Public Relations, Publicity, Re-Imagine!, Referrals, Rotarians, Rotary, Rotary Club, Sales, Selling, Social Media, Social Networking, Twitter, Value-added, Year 2002, YouTube

by Paul Kiser
USA PDT  [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

Recently I listened to a presentation on how to network to increase referrals of potential customers. The speaker made her living by teaching people how to do this, so there is no doubt she knew her subject. Personally, I agree that face-to-face networking skills are critical if you are going to be in business, especially if you have direct customer contact.

However, she quoted statistics from a 2002 study done by the Chamber of Commerce on referral effectiveness based on the method of contact. 2002. That is where she lost me.

How far back is 2002? In 2002, the Department of Justice announced it was going to investigate Enron, the UN Security Council froze the assets of Osama bin Laden, Al-Qaeda, and the Taliban, the Winter Olympics were held in Salt Lake City, Utah, The US Secretary of Energy declared Yucca Mountain, Nevada to be a suitable nuclear waste depository, the Space Shuttle Columbia completed a mission to update the Hubble Space Telescope…it’s last before it would be destroyed on re-entry from it’s next mission in 2003, the United States led coalition invaded Afghanistan, A Beautiful Mind won Best Picture, United Airlines and WorldCom filed for bankruptcy, Congress approved a resolution to go to war with Iraq, and President George W. Bush created the Department of Homeland Security.

Columbia Space Shuttle Breakup in 2003

To some, it may seem like 2002 was yesterday, but when discussing a topic on how business referrals are made in 2010, quoting data from a single, eight year-old study makes me question the relevancy of any of the information provided. Note that the Internet was only eleven years old in 2002. The first Social Media site, Friendster was started in 2002. It wasn’t until 2003, that the more known sites of LinkedIn (May) and MySpace (August) were introduced. Facebook didn’t come on-line until February 2004, YouTube began a year later, and Twitter didn’t start until July 15, 2006.

The world of communication and business have changed dramatically in the past 36 months, let alone the changes over the past eight years. To discuss ‘networking’ from a perspective of the world in 2002 is to be in Denial* of the world of 2010. While ‘more experienced’ business people scoff at “these young people” and their Social Media, the reality is that referrals are being replaced by customer recommendations read off of blogs and other Internet sources. ‘Experienced’ business people can be angry, condescending, and ignorant all they want about the impact of Social Media on business…but it won’t change what has happened. Many people blame government regulation for business failures, but more businesses fail because of outdated business minds and practices than anything other cause and we are neck-deep in 2002 business thinking.

(*See Rotary@105: Grieving Change)

Face-to-face networking is important, but compare the number of face-to-face interactions/connections that a person can make in a day with the number of interactions/connections that can be made through blogs, LinkedIn, Facebook, and Twitter in an hour, and it becomes apparent that dismissing the power of Social Media makes a business person appear uninformed and outdated…sort of like a man who wears shorts, sandals…and black socks. That analogy may not make sense to some people, but then again, those people probably aren’t reading this blog…or any others.

More Articles

  • Riding Reno: The Ladies of Reno
  • America’s Hostile Takeover of Mexico
  • Selling watered-down beer: The best spin campaign in advertising
  • Rotary@105: Grieving change
  • Communication: Repetition of message does not increase awareness
  • Millennium Hotel: Go away, spend your money elsewhere
  • Is it time to fire yourself?
  • Up in the air down in Texas
  • I mow my lawn because…
  • Rogue Flight Attendant shows his arrogance, Airlines dislike for the customer
  • Nevada I-580: An Interstate by any other name
  • How Rotary can..must..will plug into Social Media
  • Physics in 2010: The more we understand, the less we know
  • Nevada’s oldest brewery opens a Reno location
  • Rotary Membership/Public Image Challenge
  • 2Q 2010 Social Media Tools: Facebook/Twitter sail on, LinkedIn/MySpace don’t
  • Epic Fail: PR ‘Experts’ don’t get Twitter
  • King of Anything: Social Media vs Traditional Media
  • Rotary PR: Disrespecting the Club President is a PR/Membership issue
  • WiFi on Southwest Airlines: Is it ‘Shovel Ready’?
  • Starbucks makes a smart move: Free WiFi
  • Two Barbecues and a Wedding
  • Foul Play: FIFA shows what less regulation offers to business
  • Rotary New Year: Retread or Renaissance?
  • The Shock of the McChrystal Story: The story is over before the article is published
  • Tony Hayward: The very model of a modern Major General
  • Rotary@105: A young professionals networking club?
  • One Rotary Center: A home for 1.2 million members
  • War Declared on Social Media: Desperate Acts of Traditional Media
  • Pay It Middle: The Balance between Too Much and Too Little Compensation
  • Mega Executive Pay Leads to Poor Performance
  • Relationships and Thin-Slicing: Why the other person knows what you’re really thinking
  • Browser Wars: Internet Explorer losing, Google Chrome gaining ground
  • Rotary@105:  What BP Could Learn from the 1914 Rotary Code of Ethics
  • Twitter is the Thunderstorm of World Thought
  • Signs of the Times
  • Rotary Magazine Dilemma Reveals the Impact of Social Media
  • How Social Interactive Media Could Transform Higher Education
  • How to Become a Zen Master of Social Media
  • Car Dealership Re-Imagines Customer Service
  • Death of All Salesmen!
  • Aristotle’s General Rules on Social Media
  • Social Media:  What is it and Why Should You Care?
  • Social Media 2020:  Keep it Personal
  • Social Media 2020:  Who Shouldn’t Be Teaching Social Media
  • Social Media 2020:  Public Relations 2001 vs Social Media Relations 2010
  • Social Media 2020: Who Moved My Public Relations?
  • Publishing Industry to End 2012
  • Who uses Facebook, Twitter, MySpace & LinkedIn?
  • Fear of Public Relations
  • Dissatisfiers: Why John Quit
  • Facebook, Twitter, LinkedIn…Oh My!
  • Does Anybody Really Understand PR?
  • Rotary@105:  April 24th – Donald M. Carter Day
  • Rotary@105:  What kind of animal is Rotary International?
  • Rotary:  The Man in the Yellow Hat as the Ideal Club President?
  • Rotary@105:  Our 1st Rotary Club Dropout
  • Rotary Public Relations and Membership: Eight Steps to a Team Win
  • Rotary: All Public Relations is Local
  • Best Practices:  Become a Target!

Riding Reno: The Ladies of McCarran Boulevard

15 Wednesday Sep 2010

Posted by Paul Kiser in About Reno, Branding, Lessons of Life, Passionate People, Public Relations, Random, Recreation, Rotary, Sports, Travel

≈ 3 Comments

Tags

Bicycling, Bike, Bike ride, biking, Blogging, Blogs, exercise, Keira Knightley, Lady Gaga, mountain bike, Nevada, Public Image, Public Relations, Reno, rider, riding, Rotary, Rotary District 5190, routes, Shakira, Sparks, Taylor Swift, Touring, workout

by Paul Kiser
USA PDT  [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

This summer I started riding a bike around Reno, Nevada. Because I live close to McCarran Boulevard it is usually the primary feature of my route. McCarran is a four lane artery circling Reno; however, most of the 23-mile ring road has a wide shoulder and is a good option for a rider looking for a workout. Because it makes a circle a rider can complete the entire route, or it can be divided up into four sections that offer different challenges and levels of workout. Solely for my entertainment I have labeled each section with a female star’s name that reminds me of the section.

I should point out that I use a borrowed 15 year-old mountain bike, which creates significantly more resistance than a more contemporary road/touring bike, or even a hybrid or commuter bike…and yes, it is a pansy excuse. For a hardcore rider who loves hills, the terrain of McCarran will hardly seem challenging, but for me (and my borrowed mountain bike), the western sections of the route are more than enough of a cardiovascular workout.

I tend to NASCAR my route, so my description of riding McCarran Boulevard will be a route that is counterclockwise in each section of the circular route. The four sections are bisected by Interstate 80 and Virginia Street.

Shakira's first hill

SHAKIRA
Northwestern McCarran Boulevard

At 3.5 miles, the Shakira section is the shortest of the four McCarran quarters. It starts at North Virginia Street and after a slight downhill offers the second highest continuous elevation gain (175 feet in 1 mile) of the 23 mile route. That seems tame for most experienced riders on narrow tire touring bikes, but on a summer afternoon or evening the climb is into a stiff headwind. Combine the climb and wind with a hot day and a rider can lose a pound or two thanks to Shakira.

The first hill flattens out on top to a slight downhill followed by a second smaller hill with a 80-foot elevation gain that puts the rider at the top of  Shakira section. From here it is all downhill for over a mile to I-80; however, this is a heavily congested area with multiple shopping campuses on both sides of McCarran. While Shakira has nice broad shoulders, she also has a lot of cross traffic in the last mile.

Shakira has great shoulders

Shakira is ideal for a short cardio workout. For a quick ride I typically hit northwest McCarran and then continue into the next section of McCarran to 4th Street and return home on surface streets.

LADY GAGA
Southwestern McCarran Boulevard

This was the first section of McCarran I named…I was listening to a Lady Gaga song during the climb … and the name stuck. It is the longest and has the most challenging terrain of the four sections of McCarran.

From I-80 and west McCarran, Lady Gaga continues to drop in elevation from Shakira past 4th Street and down to the bridge that crosses the Truckee River. Once she lures you in with fun downhill she then begins a 575-foot elevation gain over the next 2.8 miles to the highest point on McCarran (5160 ft.) To add insult to injury, a significant portion of the climb turns the rider to the southwest and into the afternoon headwind. Workout junkies might fall in love with the challenge of Lady Gaga, but for others it might feel like a ‘Bad Romance’ as you are pedaling over a mile up the hill into the wind and round a left curve only to find there is still more hill ahead.

Lady Gaga takes you for a ride

Once at the top you can congratulate yourself because you have conquered the biggest hill in the circuit. The next phase of Lady Gaga is a 600-foot mostly downhill ride for over two miles. The downhill ends at Lake Street and the remainder of the 7.1 mile section is relatively flat as you head east to South Virginia Street; however by reaching the valley floor you also have returned to a high traffic area.

Lady Gaga has great ...uhm,..shoulders too!

The paved shoulder on the Lady Gaga section is excellent for most of the route; however, the division between bike route and car lane is ill-defined in the flat area between Lake and South Virginia Streets.  It is unfortunate that just as the car traffic becomes heavier the bike route designated area on the shoulder disappears.

Taken together, the total 10.6 miles of the Shakira and the Lady Gaga sections offer 1) a great workout, 2) great bike lanes, except as noted and, 3) great views of the Reno Valley (yes I’m aware no one refers to it as the ‘Reno Valley’.) I should note that most riders will pick up considerable speed on the downhills of these ladies and I have experienced strong side gusts on the downhill at the beginning of Lady Gaga. I have never been concerned that I would be pushed out into traffic; however, some caution in gusty winds is advised.

The narrow shoulders of the Keira Knightley section

KEIRA KNIGHTLEY
Southeastern McCarran Boulevard

Having covered the 10.6 miles of the western half of McCarran, one might easily dismiss the Keira Knightley portion of the McCarran experience; however. the 6.0 miles has a unique challenge, just not the kind bike riders normally seek. From South Virginia Street, the traffic is heavy due to the collection of shopping campuses and other commercial activity in area. Initially there is plenty of paved area for riders to avoid close encounters of the automobile kind; however, the paved shoulder keeps shrinking until there is little or no shoulder after you pass Longley Lane.

I would advise that the rider have some type of mirror to track the traffic behind them and, of course, a helmet is necessary in any riding environment. Most of Keira should be considered highly hazardous riding with shoulder conditions that are uncharacteristic of most of McCarran.

The other notable characteristic of the Keira section is its flatness. At Virginia Street the elevation is approximately 4450 feet and it drops over down to about 4400 feet at Longley Lane then stays within 15 feet of that elevation for the remainder of the section.

Like the real Taylor Swift, the final section of McCarran is a tame experience for most

TAYLOR SWIFT
Northeastern McCarran Boulevard

I have named the last section of McCarran, Taylor Swift. It is a 6.3 mile section that has some narrow shoulders at the beginning and a few minor elevation changes in the last half of the section. Overall the Taylor section has about a 250 foot rise but it levels off for the last mile before North Virginia Street. Taylor is a high traffic area for the first mile or so, but once past Prater Way the surrounding area becomes primarily residential. The other area of note is near the I-580 (US 395) and North McCarran interchange. In addition to the activity around the on/off ramps of I-580, there is major commercial activity for almost a mile on either side.

Like the Shakira section, the elevation gain occurs when the rider is facing west, which is the direction the wind comes from in the afternoon and evening. If you start your ride at the beginning of the Shakira section then you might discover that the last few miles on the 23-mile ride will remove any guilt you might have for the nice level ride of the Keira and first half of Taylor sections.

I have done the ride in two hours of ride time, but I would allow for two and half hours. For hardcore riders/racers it is probably an hour and a half ride or less. I like Shakira, Lady Gaga, Keira, and Taylor because they offer fewer intersections than normal city streets and a great riding area for most of the route. If you find yourself in Reno looking for a nice ride with views of the city, you can’t go wrong with the Ladies of McCarran; however, the best views, and the best workout will be with Shakira and Lady Gaga….is that a surprise to anyone?

More Articles

  • Selling watered-down beer: The best spin campaign in advertising
  • Rotary@105: Grieving change
  • Communication: Repetition of message does not increase awareness
  • Millennium Hotel: Go away, spend your money elsewhere
  • Is it time to fire yourself?
  • Up in the air down in Texas
  • I mow my lawn because…
  • Rogue Flight Attendant shows his arrogance, Airlines dislike for the customer
  • Nevada I-580: An Interstate by any other name
  • How Rotary can..must..will plug into Social Media
  • Physics in 2010: The more we understand, the less we know
  • Nevada’s oldest brewery opens a Reno location
  • Rotary Membership/Public Image Challenge
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  • Epic Fail: PR ‘Experts’ don’t get Twitter
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  • WiFi on Southwest Airlines: Is it ‘Shovel Ready’?
  • Starbucks makes a smart move: Free WiFi
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  • Foul Play: FIFA shows what less regulation offers to business
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  • The Shock of the McChrystal Story: The story is over before the article is published
  • Tony Hayward: The very model of a modern Major General
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  • One Rotary Center: A home for 1.2 million members
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  • Rotary@105:  What BP Could Learn from the 1914 Rotary Code of Ethics
  • Twitter is the Thunderstorm of World Thought
  • Signs of the Times
  • Rotary Magazine Dilemma Reveals the Impact of Social Media
  • How Social Interactive Media Could Transform Higher Education
  • How to Become a Zen Master of Social Media
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  • Social Media 2020:  Who Shouldn’t Be Teaching Social Media
  • Social Media 2020:  Public Relations 2001 vs Social Media Relations 2010
  • Social Media 2020: Who Moved My Public Relations?
  • Publishing Industry to End 2012
  • Who uses Facebook, Twitter, MySpace & LinkedIn?
  • Fear of Public Relations
  • Dissatisfiers: Why John Quit
  • Facebook, Twitter, LinkedIn…Oh My!
  • Does Anybody Really Understand PR?
  • Rotary@105:  April 24th – Donald M. Carter Day
  • Rotary@105:  What kind of animal is Rotary International?
  • Rotary:  The Man in the Yellow Hat as the Ideal Club President?
  • Rotary@105:  Our 1st Rotary Club Dropout
  • Rotary Public Relations and Membership: Eight Steps to a Team Win
  • Rotary: All Public Relations is Local
  • Best Practices:  Become a Target!

Selling Watered-Down Beer: The best spin campaign in advertising

10 Friday Sep 2010

Posted by Paul Kiser in Branding, Business, Communication, Customer Relations, Customer Service, Ethics, Management Practices, Passionate People, Public Relations, Random, Rotary, The Tipping Point, Traditional Media

≈ 3 Comments

Tags

advertising, Beer, Blogging, Customer Loyalty, Executive Management, light beer, lite beer, Management Practices, Marketing, New Business World, Public Image, Public Relations, Publicity, Re-Imagine!, Selling, Value-added

by Paul Kiser
USA PDT  [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

It is one of the best spin campaigns ever sold in the age of advertising. Few people would ask for diluted beer, but mega brewers have managed to make the ‘light’ in light…or lite beer seem like a health drink instead of one of the most clever advertising sell jobs in history.

Have you ever wondered what makes light beer, light? It’s a question most people don’t ask, but they should. Don’t get me wrong, making light beer usually is a different brewing process than brewing regular beer. Different enzymes are used to breakdown the carbohydrates, which helps reduce the calories; however, in the end the prime ingredient in most light beer is….water. Light beer is, at least in part, water-down beer. Of course, mega-brewers don’t put it that way. In fact, they go out of their way to avoid the subject, but to achieve any significant reduction in calories, some water must be added. One brewer’s motto is, “It’s the water, and a lot more,” but with their light beer the motto should be, “It’s the water, and more of it.”

One ad campaign that amuses me is the brewer that touts ‘only 64 calories’ with their light beer. I’m not an expert, but from my research, the only way you can get down to 64 calories is to add as much water as possible while retaining a beer flavor. That demonstrates the power of advertising. To create a product that people pay more to get less. Never underestimate how advertising can disguise the reality of a product and create an impression that the product has more value added by giving you less.

Lets not tell wineries about this.  We don’t need light wine.

More Articles

  • Rotary@105: Grieving change
  • Communication: Repetition of message does not increase awareness
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  • Up in the air down in Texas
  • I mow my lawn because…
  • Rogue Flight Attendant shows his arrogance, Airlines dislike for the customer
  • Nevada I-580: An Interstate by any other name
  • How Rotary can..must..will plug into Social Media
  • Physics in 2010: The more we understand, the less we know
  • Nevada’s oldest brewery opens a Reno location
  • Rotary Membership/Public Image Challenge
  • 2Q 2010 Social Media Tools: Facebook/Twitter sail on, LinkedIn/MySpace don’t
  • Epic Fail: PR ‘Experts’ don’t get Twitter
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  • Starbucks makes a smart move: Free WiFi
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  • Foul Play: FIFA shows what less regulation offers to business
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  • The Shock of the McChrystal Story: The story is over before the article is published
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  • Rotary@105: A young professionals networking club?
  • One Rotary Center: A home for 1.2 million members
  • War Declared on Social Media: Desperate Acts of Traditional Media
  • Pay It Middle: The Balance between Too Much and Too Little Compensation
  • Mega Executive Pay Leads to Poor Performance
  • Relationships and Thin-Slicing: Why the other person knows what you’re really thinking
  • Browser Wars: Internet Explorer losing, Google Chrome gaining ground
  • Rotary@105:  What BP Could Learn from the 1914 Rotary Code of Ethics
  • Twitter is the Thunderstorm of World Thought
  • Signs of the Times
  • Rotary Magazine Dilemma Reveals the Impact of Social Media
  • How Social Interactive Media Could Transform Higher Education
  • How to Become a Zen Master of Social Media
  • Car Dealership Re-Imagines Customer Service
  • Death of All Salesmen!
  • Aristotle’s General Rules on Social Media
  • Social Media:  What is it and Why Should You Care?
  • Social Media 2020:  Keep it Personal
  • Social Media 2020:  Who Shouldn’t Be Teaching Social Media
  • Social Media 2020:  Public Relations 2001 vs Social Media Relations 2010
  • Social Media 2020: Who Moved My Public Relations?
  • Publishing Industry to End 2012
  • Who uses Facebook, Twitter, MySpace & LinkedIn?
  • Fear of Public Relations
  • Dissatisfiers: Why John Quit
  • Facebook, Twitter, LinkedIn…Oh My!
  • Does Anybody Really Understand PR?
  • Rotary@105:  April 24th – Donald M. Carter Day
  • Rotary@105:  What kind of animal is Rotary International?
  • Rotary:  The Man in the Yellow Hat as the Ideal Club President?
  • Rotary@105:  Our 1st Rotary Club Dropout
  • Rotary Public Relations and Membership: Eight Steps to a Team Win
  • Rotary: All Public Relations is Local
  • Best Practices:  Become a Target!

Rotary@105: Grieving Change

07 Tuesday Sep 2010

Posted by Paul Kiser in Book Review, Branding, Business, Club Leadership, Communication, Crisis Management, Customer Relations, Customer Service, Information Technology, Internet, Lessons of Life, Management Practices, Membership Recruitment, Membership Retention, Passionate People, Print Media, Public Relations, Random, Re-Imagine!, Relationships, Rotary, Rotary@105, Science, Social Interactive Media (SIM), Social Media Relations, The Tipping Point, Traditional Media, Website

≈ 1 Comment

Tags

Acceptance, Anger, Bargaining, Blogging, Blogs, Book, Change, Club Members, Customer Loyalty, Denial, Depression, Elisabeth Kübler-Ross, Executive Management, Facebook, Grief, Grieving, Grieving Loss, History of Rotary, Internet, LinkedIn, Loss, Management Practices, Membership Recruitment, Membership Retention, New Business World, On Death and Dying, Paul Harris, Public Image, Public Relations, Publicity, Re-Imagine!, Rotarians, Rotary, Rotary Club, Rotary District 5190, Rotary International, Social Media, Tradition, Twitter, Value-added

by Paul Kiser
USA PDT  [Twitter] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

On October 16th, our Rotary District (5190) will hold the second annual Public Relations (PR) seminar. It is a difficult topic because PR is a vital component to all aspects of Club operations, especially Membership recruitment and retention; however, for very ‘human’ reasons many members/clubs may not ready to listen to many of the key concepts because they are not ready to face the reality of the current situation.

To understand the resistance to the topic I need to refer to the 1969 book by Elisabeth Kübler-Ross, On Death and Dying and her model of the grieving process. Her book became a major work in the fields of psychology and counseling for decades and while many experts now reject the idea of ‘stages’ of grieving, her model serves to remind us that people are influenced by their emotional state and some information will not be easily accepted when change intersects with tradition.

On Death and Dying by Elisabeth Kübler-Ross

In the book, Kübler-Ross proposes that the grieving process involves five stages that help us recover from personal crisis back to a more balanced life where the incident or loss does not rule our lives and influence our decision-making. The stages are: 1) Denial, 2) Anger, 3) Bargaining, 4) Depression, and finally, 5) Acceptance.

So what is happening in Rotary that would cause a member or a club to be in crisis? Two issues come to mind.

Membership in Crisis
First, Rotary has been battling a significant membership issue for almost 15 years. For example, in 2005, Rotary Zone 23 (now re-zoned as Zone 25) had 568 clubs consisting of 33,921 members and five years later (2009) Zone 23 consisted of 33,304 members in 588 clubs.  While the number of clubs had increased by 20, total membership had decreased by over 600 people. This is only about a two percent loss over five years; however, the problem is that, 1) this has been a consistent trend for most of the last 15 years, and 2) every Rotary International President for the last nine years has pushed for increased membership as part of the key programs for his year.

The facts are simple: Rotary is bleeding membership and clubs are getting smaller (in Zone 23, an average of 3 members smaller over five years.) In seven years Rotary has brought in 1.2 million members…and lost 1.2 million members. Membership in North America, and many other western countries is on the decline. If current trends continue, over the next 15 to 20 years many community Rotary clubs will shrink until they are no longer relevant and then disband. Many small clubs are already facing this problem today and have less than five years to solve their membership crisis.

A New Business World
The second issue is external to the Rotary club. Business and communication is undergoing a rapid change and all the rules are changing. The Internet and, in particular, Social Media have challenged how business operates in a world where one person can be heard by millions, and if that person is talking about your product or service you have to be plugged in and listening or be lost in ignorance of what your customers and potential customers know about you. This new world demands personal involvement, yet many people (especially older business people) don’t want to be forced to participate in Social Media tools that put them and their company up for public scrutiny. There is a growing division between older professionals that tend to reject Social Media tools and younger professionals that tend to accept them. Guess in which category most Rotarians fit?

Action Obstructed by Grieving
Public Relations offers potential solutions to both issues. By becoming aware of the Club’s public image (how non-members perceive Rotary) the members can adapt their PR plan to maximize the value of the club projects and programs to help non-members understand the purpose and scope of Rotary. Members can also be aware of behaviors and information that reinforce negative stereotypes that non-members may have about Rotary, then avoid situations that might damage the reputation of the club. P
R can also help members understand and adapt to the Social Media tools and use them to the best advantage for the club…and their business.

The problem is that discussion of these solutions is premature when someone is grieving. It is akin to telling the man who just lost his wife that, “there are plenty of fish in the ocean.” The combination of scrambling to understand a new business environment while facing a slow bleed of Rotary club members has many Rotarians in the one of the stages of grieving.

For some it is the first stage: Denial:

Stages of Coping with Loss

“There is no membership crisis. The world is the same today as it always has been. Our club is fine, we’ve been around for decades and we will continue to be here for decades to come.”

For others it is Anger:

“This is our club! We don’t need to change, if someone wants to belong to our club they need to change to our way of doing things! Don’t tell me what to do, I’ve been around a lot longer than you! Most of our members aren’t even on Facebook!”

For some it is Bargaining:

“We need QUALITY members, not more members. What help are we going to get to make these changes? How do you know this will work? How do I know this is not just a waste of time?”

And for some it is Depression:

“….”

Of all of the stages, a club should fear depression the most. Apathy and membership are never good combinations; however, for some members who are overwhelmed by change, the depression over the issues will open the door for them to quietly leave Rotary. In some cases, a member who is entrenched in tradition may not be able to accept change and leaving Rotary is the only option, but hopefully we can be aware that grieving change is part of the process and present the message in a way that will help members to the final stage of grieving, Acceptance.

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  • Best Practices:  Become a Target!

Communication: Repetition of message does not increase awareness

03 Friday Sep 2010

Posted by Paul Kiser in Branding, Business, Communication, Crisis Management, Customer Relations, Customer Service, Ethics, Government Regulation, Information Technology, Internet, Lessons of Life, Management Practices, Passionate People, Public Relations, Relationships, Rotary, Social Interactive Media (SIM), Social Media Relations, Traditional Media, Travel

≈ 1 Comment

Tags

air safety, Blogging, Facebook, flight attendant, Internet, LinkedIn, Management Practices, New Business World, pre-flight briefing, Public Image, Public Relations, Publicity, Rotary, Social Media, Social Networking, Southwest Airlines, SWA, Twitter

by Paul Kiser
USA PDT  [Twitter] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

“….Welcome to Flight 2333 to Norfolk….”

August was a busy month of travel for me. On four round trips in one month I spent over 40 hours on sixteen Southwest Airline planes and heard the pre-flight safety briefing 19 times. That would theoretically make me one of the most knowledgeable passengers on flight safety. One would think that I could repeat the flight attendant patter verbatim by now. But I can’t. I travel enough that the safety briefing is merely spam to me.

“…We would like to point out a few of the safety features on this Boeing 737. To fasten your seat belt slide the metal tab in the buckle. To release the belt pull up on the tab on the top of the buckle…..”

Attention will be paid to that which is unique

I know that this briefing is intended to provide a safe traveling environment and maybe there is someone who is allowed out in public who doesn’t know how to buckle a seatbelt, but really, does mindless repetition make us safer? The answer is ‘no’. Repetition can be useful in helping the brain hardwire complex information, but when the information is perceived to be too basic most people stop listening.

The failure of the passenger pre-flight briefing to inform serves as a good lesson for business people. A lot of smart people should know this, but I still find business men and women who live by the erroneous assumption that the more they get their message out, the more successful will be their endeavor. I have one group that sends at least one email to me everyday, and sometimes more than one email. I support the purpose of this organization, but I am considering blocking their emails because they have become spam to me.  When I open their email I read a few words and I file it away.

A ‘Hoser’ is what I call people who flood a Social Media tool with posts. On Twitter, I never read Tweets from someone who has multiple posts in quick succession. Sometimes people use applications that allow the Tweets to be posted on a schedule, which I think is a mistake.  When I see the same face on five consecutive posts I consider ‘unfollowing’ them over reading what they have to say. The same is true on Facebook and LinkedIn.

More about using Social Media in Aristotle’s Rules of Social Media

To be successful Public Relations and Marketing professionals must accept that a message must be more than a pre-flight briefing. If the message is just about repetition then not only will the audience not get the information, they will be annoyed by it. This is a hard lesson for traditional media ‘experts’ because they lived through a time when the audience had to get spam to get the entertainment (commercials embedded in television shows or ads embedded in magazine/newspaper articles.) Traditional media was designed to force the audience to accept the spam, but the Social Media is oriented to the audience, not the advertiser, and this means the reader has the power of the ‘off’ switch. To be heard, and understood PR/Marketing professionals must reject the old annoying ways of the past and use style, not repetition to get the message out.

As for the airlines, the pre-flight briefing will never go away even though it is completely ineffective. The briefing has little to do with informing people and everything to do with asserting the authority of the flight attendants. By standing up and lecturing the passengers on what passengers can and can’t do, they are identifying themselves as the people in charge, which is important in the unlikely event of a crisis on the plane.

However, the problem is that when your message is largely being ignored because it lacks content, the risk is that passengers won’t listen to other announcements. That’s another important lesson for PR professionals.

More Articles

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Millennium Hotel: Go away, spend your money elsewhere

27 Friday Aug 2010

Posted by Paul Kiser in Branding, Business, Communication, Customer Relations, Customer Service, Information Technology, Internet, Lessons of Life, Management Practices, Passionate People, Public Relations, Re-Imagine!, Rotary, Social Interactive Media (SIM), Social Media Relations, The Tipping Point, Tom Peters, Travel

≈ 3 Comments

Tags

Blogging, Customer Loyalty, Executive Management, Free Internet, Free WiFi, hotels, Internet, Management Practices, Millennium Hotel, Minneapolis, Minnesota, New Business World, Public Image, Public Relations, Publicity, Re-Imagine!, Social Media, Social Networking, Tom Peters, Value-added, WiFi

by Paul Kiser
USA PDT  [Twitter] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

This week I spent a couple of nights in the Millennium Hotel in downtown Minneapolis, Minnesota, USA. Now this is a good hotel and it has everything you would expect for the business traveler. The rooms are clean and reasonably updated. The staff is pleasant. It has a restaurant and a bar (although it struck me that maybe both were afterthoughts in the lobby design.) It has a pool on a fitness room (I didn’t go to hunt for them, but I’m assured that they exist.) It has a television with a selection of stations and optional pay-for-movies.

They have everything you might expect, save one item. Free WiFi/Internet. To access the Internet in the Millennium Hotel in Minneapolis you must add $10 (okay, $9.95) to the daily room rate.

Some business practices reflect old ideas.

This means one of two things. Either they decided to contract out their Internet service and they are getting some kind of kickback, or they have a bean-counter in their organization that has said to management, “Hey, we can boost our room rate by $10 if we charge for the Internet!”

It doesn’t matter why they charge for Internet service because what it says to me is simply, “We would prefer that you go elsewhere for Internet service.” In my case, I go to Starbucks where I can get online for free…and buy my tea with my extra $10…and then, rather than go back to the hotel to eat I find a place near Starbucks. Is that what they want their guests to do? Apparently.

A better place to spend $10/day

Next month I will be going back to Minneapolis and I will find my hotel on Priceline.com. That may land me back in the Millennium Hotel and once more I will go outside the hotel to connect to the world…and spend my money. I wonder if they have a clue? I seriously doubt it.

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  • Pay It Middle: The Balance between Too Much and Too Little Compensation
  • Mega Executive Pay Leads to Poor Performance
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  • Publishing Industry to End 2012
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  • Best Practices:  Become a Target!

Is it time to fire yourself?

27 Friday Aug 2010

Posted by Paul Kiser in Business, Communication, Consulting, Customer Relations, Customer Service, Employee Retention, Government Regulation, Higher Education, Human Resources, Lessons of Life, Management Practices, Passionate People, Public Relations, Re-Imagine!, Relationships, Rotary, Tom Peters, Universities

≈ 1 Comment

Tags

Blogging, Blogs, Employee evaluations, Employment, Executive Management, HR, Management Practices, New Business World, Public Relations, Re-Imagine!, Rotary, Tom Peters

by Paul Kiser
USA PDT  [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

One thing I have observed in government, hospitals, universities, and small business management is that all of those fields tend to be people collectors. What I mean is those particular fields have a high incidence of people who have passed their expiration date.

Why?

Government, hospitals, and universities tend to: 1) pay their employees well, 2) offer good to great benefits, 3) offer prestigious positions, and 4) have incompetent human resource professionals. A person who lands in any of these three fields may be an excellent performer for several years; however, every human being needs new challenges and after five to seven years they lose the excitement of the job. The problem is that because they have moved up to the top of the pay scale (pay scale: an example of HR incompetence) the person discovers that if they were ever to leave that job they would have to: 1) take a pay cut, 2) risk losing their excellent benefits, and 3) not find as prestigious position as what they have in their comfy current job.

Now that excellent performer is trapped like a caged animal in a job that has no challenges for them. The result is what we have in America today. Government services, hospitals, and universities that are operated by uninspired people who’s most important priority is to go home at the end of the day. And where is the human resources professional? Standing there preaching that all those systems they created that cause employee burnout are absolutely vital for retaining employees.  People collectors.

Show me an organization that prides itself on long-term employees and I’ll show you a group of people who shoved innovation and creativity into a file drawer decades before.

So why did I include small business owners in with this unhappy, unproductive group of people?

For small business owners the trap of mediocrity is different, but it has the same result.  Initially, a new business owner is excited by the challenge of creating a business from nothing. If they are successful they find the satisfaction of beating the odds, which is like a drug to a business owner. Then comes the fear of losing everything they built. That fear always, always, always leads to becoming conservative. Don’t take chances and don’t risk failure. But it doesn’t stop there.

Eventually, the intelligent business owner realized that his/her business has become stagnant. He/she then tries a series of half measures that stirs the pot but doesn’t make anything new happen. They shake up their sales team, join a peer group (they serve the same function as HR), purchase clever productivity software, or…God forbid, hire a consultant. The result is a temporary change in activity that fails to address the real problem. Fear of failure. Thus, the small business owner becomes a people collector, and they are the one collected. Stuck in a place they can’t get out of and yet, don’t want to be.

My best advice I can give to a small business owner who is stuck in this trap? Fire yourself. Put someone in charge of your company, expect that they will drive it into the ground, and go out and build a new business. At the very least you will no longer live in fear, but you will more alive than you have been in years.

More Articles

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  • I mow my lawn because…
  • Rogue Flight Attendant shows his arrogance, Airlines dislike for the customer
  • Nevada I-580: An Interstate by any other name
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  • Starbucks makes a smart move: Free WiFi
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  • Foul Play: FIFA shows what less regulation offers to business
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  • Tony Hayward: The very model of a modern Major General
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  • One Rotary Center: A home for 1.2 million members
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  • Twitter is the Thunderstorm of World Thought
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  • How Social Interactive Media Could Transform Higher Education
  • How to Become a Zen Master of Social Media
  • Car Dealership Re-Imagines Customer Service
  • Death of All Salesmen!
  • Aristotle’s General Rules on Social Media
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  • Social Media 2020:  Keep it Personal
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Up in the air down in Texas

19 Thursday Aug 2010

Posted by Paul Kiser in Branding, Business, College, Customer Relations, Customer Service, Ethics, Government Regulation, Higher Education, Lessons of Life, Passionate People, Public Relations, Rotary, Travel, Universities

≈ 1 Comment

Tags

Blogging, Blogs, Dallas, Employment, Executive Management, GPS, HR, Management Practices, New Business World, President George Bush Turnpike, Public Image, Public Relations, Re-Imagine!, Rotarians, Social Media, Texas, Toll roads, traveling, turnpike, Value-added, WiFi

by Paul Kiser
USA PDT  [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

I’m traveling a lot for my corporate acting/role-playing gigs lately and that has kept me out of my normal routine. During the last two weeks I have been traveling for The American College and playing multiple roles with students in their Master’s degree program.

I love traveling, but hours on a plane, all day seminars, and a quirky Microsoft Outlook/firewall issue (it conflicts with most hotel WiFi) puts me in a position of scrambling to stay up with email. Everything else begins to fall behind and my blog is one of the victims.

I spent three days in Dallas, Texas and I learned that they like to name their roadways after people. They also like toll roads. The problem with naming roads after people is that the President George Bush Turnpike is a lot for the GPS to spit out before it says, “exit right now”.

Lover's Lane in Dallas

Toll roads are not as common in the western United States, but over the past two decades Denver has been joining their eastern sister cities with pay-to-use roads. Both Denver and Dallas are going over to the dark side with cashless toll roads. The concept is that you don’t have stop and pay to use the roadway. Instead you obtain a transmitter that records your car and deducts the toll from your account.  Great idea, but it has a wicked ‘gotcha’.

The “gotcha’ is that if you don’t have a transmitter, they just take a picture of your license plate and send the bill to the owner. The problem is that rental car companies are making a killing heaping fees on renters who are caught unaware by the cashless toll roads. I went to downtown Dallas for dinner when I left my GPS took me to a toll road. I didn’t know it was cashless until I was on it and it was too late to exit. GOTCHA!

Dallas is the only city I know that will charge you $2 to drive by the airport. I understand that this road is the access to all the terminals at the Dallas-Fort Worth (DFW) airport, but it also continues past the airport and if you are using the road to get from south of DFW to north of DFW it will cost you $2. Ironically, I dropped someone off at the airport and it only cost $1 even though I spent longer in on the DFW property.

Thanksgiving Square in Dallas

Despite my negative comments, I liked Dallas. It reminded me of Denver, without the mountains…and warmer…a lot warmer. I spent just enough time in Dallas to get a 10,000 foot view and that is not enough to really know the city. The next time I’m back I will have a better plan to ferret out the cool things to do in Dallas.

I met with the District Governor and District Membership Chair for the Dallas/Fort Worth region and discovered that Rotary clubs in Texas are not that much different from the clubs in northeast California/northern Nevada. We face similar challenges in membership recruitment and the adaptation to using Social Media tools is on a similar pace; however most of their clubs have an existing website. I appreciated the opportunity to meet with them and learn about Rotary Texas style.

I was in Chicago last week and I have trips to Minnesota and Richmond, VA coming up. Might as well make this a travel blog…or not.

More Articles

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  • Rogue Flight Attendant shows his arrogance, Airlines dislike for the customer
  • Nevada I-580: An Interstate by any other name
  • How Rotary can..must..will plug into Social Media
  • Physics in 2010: The more we understand, the less we know
  • Nevada’s oldest brewery opens a Reno location
  • Rotary Membership/Public Image Challenge
  • 2Q 2010 Social Media Tools: Facebook/Twitter sail on, LinkedIn/MySpace don’t
  • Epic Fail: PR ‘Experts’ don’t get Twitter
  • King of Anything: Social Media vs Traditional Media
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  • Starbucks makes a smart move: Free WiFi
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  • Tony Hayward: The very model of a modern Major General
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  • One Rotary Center: A home for 1.2 million members
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  • Relationships and Thin-Slicing: Why the other person knows what you’re really thinking
  • Browser Wars: Internet Explorer losing, Google Chrome gaining ground
  • Rotary@105:  What BP Could Learn from the 1914 Rotary Code of Ethics
  • Twitter is the Thunderstorm of World Thought
  • Signs of the Times
  • Rotary Magazine Dilemma Reveals the Impact of Social Media
  • How Social Interactive Media Could Transform Higher Education
  • How to Become a Zen Master of Social Media
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  • Aristotle’s General Rules on Social Media
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  • Social Media 2020:  Public Relations 2001 vs Social Media Relations 2010
  • Social Media 2020: Who Moved My Public Relations?
  • Publishing Industry to End 2012
  • Who uses Facebook, Twitter, MySpace & LinkedIn?
  • Fear of Public Relations
  • Dissatisfiers: Why John Quit
  • Facebook, Twitter, LinkedIn…Oh My!
  • Does Anybody Really Understand PR?

I mow my lawn because…

17 Tuesday Aug 2010

Posted by Paul Kiser in Branding, Business, Club Leadership, Communication, Crisis Management, Customer Relations, Customer Service, Employee Retention, Ethics, Government Regulation, Higher Education, Lessons of Life, Management Practices, Membership Recruitment, Membership Retention, Passionate People, Public Relations, Random, Re-Imagine!, Recreation, Relationships, Rotary, The Tipping Point

≈ 1 Comment

Tags

Agent Smith, Blogging, Blogs, Club Members, Customer Loyalty, Executive Management, HR, inevitability, lawns, Management Practices, Membership Recruitment, Membership Retention, movie, mowing, mowing the lawn, Mr. Anderson, nature, Neo, New Business World, overcoming the odds, parenting, Public Image, Public Relations, Publicity, Re-Imagine!, Rotarians, Rotary, Rotary Club, Social Media, The Matrix, Value-added

by Paul Kiser
USA PDT  [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

Mowing the lawn is a futile task.

It’s like Agent Smith said to Mr. Anderson (Neo) in The Matrix as he held him as the subway train rushed toward them:

Do you hear that Mr. Anderson? That is the sound of inevitability. It is the sound of your own death.

That is what my lawn says to me everyday as it smirks and says, “Do you hear that Mr. Kiser? That is the sound of inevitability. It is the sound of nature winning.” It doesn’t stop with the grass. Everyday we face the battle against the march of  time. We live in a reality that will always have the last word…and last laugh. We cannot win….

Agent Smith: The sound of inevitability

…but I don’t see it that way.

I mow my lawn and I do it as an act of defiance. Yes, it is going to grow back, and yes, I could spend my time some other way than weekly harvesting my valueless grass, but that would be giving up.

We can have small victories. We can defy the odds and make nature work for her ‘inevitability’. Yes, the grass will grow, but look at my lawn and today… it didn’t win. The day belongs to me and my lawnmower. Take your inevitability and chew on it, Mother Nature, because today I own you.

In the past few years I have noticed that many people have given in to Agent Smith. They see only the inevitability. Everything will only lead to failure, so why try? The only problem is that everything great that humans have accomplished have been done by defying inevitability. bridges, tunnels, interstate highways, monuments, dams, water systems, sewer systems, powerlines,….the list goes on. It is in our nature to defy nature…and win….even if it is only for today.

Whether it is the start of a new school year, greeting the 833rd customer of the day, inviting the 18th prospective new member when the first 17 didn’t join, planning the fundraiser…again, walking around and talking to the employees for the third time today, or convincing someone that a new creative idea really can work, we beat the odds and make inevitability wait and that’s why we exist.

Beating inevitability

So I will continue to mow my lawn…until Alexander is old enough to do it.

More Articles

  • Rogue Flight Attendant shows his arrogance, Airlines dislike for the customer
  • Nevada I-580: An Interstate by any other name
  • How Rotary can..must..will plug into Social Media
  • Physics in 2010: The more we understand, the less we know
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  • How Social Interactive Media Could Transform Higher Education
  • How to Become a Zen Master of Social Media
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  • Social Media 2020:  Public Relations 2001 vs Social Media Relations 2010
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Rogue Flight Attendant shows his arrogance, Airlines dislike for customers

16 Monday Aug 2010

Posted by Paul Kiser in Business, Communication, Crisis Management, Customer Relations, Customer Service, Ethics, Government Regulation, Lessons of Life, Management Practices, Passionate People, Public Relations, Rotary, Travel, Violence in the Workplace

≈ 5 Comments

Tags

Air travel, airline rules, Airlines, avionics, bad behavior, Blogging, Blogs, cell phones, Customer Loyalty, drama queen, electronic devices, Employment, FAA, flight attendant, hero, HR, jetBlue, Management Practices, New Business World, petty behavior, Public Image, Public Relations, Publicity, Southwest Airlines, Steven Slater

by Paul Kiser
USA PDT  [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

Last week Steven Slater was anointed as the working person’s hero by CNN and based on Internet response it would seem that most admire this jetBlue flight attendant and his dramatic act of quitting his job over the intercom, grabbing two beers, opening the plane door, inflating the emergency escape slide, and leaping into history. His behavior was allegedly in response to a passenger that refused to listen to his order to sit down as the plane taxied to the gate, and it has somehow elevated Slater to fame and offers of mega-financial deals.

Yet, the facts indicate that he is anything but heroic, and more accurately described as an arrogant, customer-loathing, self-obsessed man who betrayed the passengers on his plane and showed how control-obsessed some flight attendants have become in putting their petty desires over customer service.

Steven Slater - It's all about him

First, the facts of the alleged incident that supposedly drove him to his tantrum are in dispute. He claims that while the plane was taxiing to the gate a passenger stood up to get his bag and that while confronting the passenger the bag came down and hit him in the head. Yet, passengers claim the injury to his head was there earlier in the flight and no one can validate his fight with a passenger. By his own admission, Slater said he has thought about doing this act for 20 years.

Also, when Slater opened the starboard door and blew the slide, the plane was at the gate with the jetway in place. If the port side external door was not open, it could have been easily opened and he could have exited without the big show that took a plane out of service….but it wouldn’t have been as dramatic.

I do not doubt that there was some incident, but it seems that the facts according to Steven Slater don’t quite match the story. If a passenger stood up and began getting his bags before the plane had made a complete stop then that passenger was certainly in the wrong, but here is the catch, flight attendants have almost unlimited authority and if there was a major issue Slater only had to report the incident and the passenger would be spending some quality time with the New York Police. The passenger has no such power over the flight attendants, so why would Steven Slater portray himself as some beaten down victim at the mercy of a passenger?

Note that Steven Slater’s drama not only disrupted and punished the passengers on his flight, but his act also affected the passengers waiting to board that plane when it left New York. The plane had to be taken out of service leaving hundreds of people stranded. Slater’s co-workers were left to clean up his mess and he is a hero? To whom? What possible positive example does this petty, childish, little boy set for anyone? That bad behavior is rewarded?

Of course there are problem passengers. I have witnessed people who are rude, offensive, and ignorant of everyone around them. I will not defend these people, but I will say that most passengers are well-behaved even when they are dealing with a ground staff or flight crew that has belittled and/or humiliated them.

What I see more often on planes is not rude passengers, but rude flight crews that revel in power over their customers. No where in the business world do employees hold more power than flight attendants have over their passengers. Bizarre rules that have no meaning are enforced beyond common sense.

My favorite rule is turning off all electronic devices. Most Southwest flight attendants use the phrase, “..anything with an on/off switch must be completely turned off.” The rationale is that electronic devices will interfere with the plane’s ‘sensitive’ avionics, which is not true. Every urban area is blanketed with cell phone towers, microwave towers, and millions of electronic devices that transmit electromagnetic signals. Below 10,000 feet are electromagnetic waves that are far more powerful than anything a passenger can carry on a plane. If there were a danger of electronic interference it is more likely to come from external signals, rather than internal signals. In addition, the FAA and the airlines have yet to re-create an avionics problem that they could trace back to a mobile phone or an passenger’s electronic device. However, every airline enforces these rules even though they are only FAA advisories, NOT requirements.

The mix of petty rules and petty flight attendants, along with airlines that see passengers as the evil that they must deal with in order to gain a better dividend for their investor has created an abusive situation in the skies and on the ground. It’s not an excuse but passengers are reacting to the way they are being treated. I don’t condone bad behavior by passengers, but I’ll be damned if some drama queen* should be glorified for being the worst customer representative in an industry that hates their customer but still wants their money.

(*I know Steven Slater is openly gay and I am not slamming gays with the ‘drama queen’ remark. In theatre, and in life, there are drama queens, both male and female, and if the shoe fits…)

More Articles

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  • How Rotary can..must..will plug into Social Media
  • Physics in 2010: The more we understand, the less we know
  • Nevada’s oldest brewery opens a Reno location
  • Rotary Membership/Public Image Challenge
  • 2Q 2010 Social Media Tools: Facebook/Twitter sail on, LinkedIn/MySpace don’t
  • Epic Fail: PR ‘Experts’ don’t get Twitter
  • King of Anything: Social Media vs Traditional Media
  • Rotary PR: Disrespecting the Club President is a PR/Membership issue
  • WiFi on Southwest Airlines: Is it ‘Shovel Ready’?
  • Starbucks makes a smart move: Free WiFi
  • Two Barbecues and a Wedding
  • Foul Play: FIFA shows what less regulation offers to business
  • Rotary New Year: Retread or Renaissance?
  • The Shock of the McChrystal Story: The story is over before the article is published
  • Tony Hayward: The very model of a modern Major General
  • Rotary@105: A young professionals networking club?
  • One Rotary Center: A home for 1.2 million members
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  • Pay It Middle: The Balance between Too Much and Too Little Compensation
  • Mega Executive Pay Leads to Poor Performance
  • Relationships and Thin-Slicing: Why the other person knows what you’re really thinking
  • Browser Wars: Internet Explorer losing, Google Chrome gaining ground
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  • How Social Interactive Media Could Transform Higher Education
  • How to Become a Zen Master of Social Media
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  • Fear of Public Relations
  • Dissatisfiers: Why John Quit
  • Facebook, Twitter, LinkedIn…Oh My!
  • Does Anybody Really Understand PR?

Nevada I-580: An Interstate by any other name

13 Friday Aug 2010

Posted by Paul Kiser in About Reno, Branding, Communication, History, Lessons of Life, Passionate People, Public Relations, Random, Travel

≈ 5 Comments

Tags

395, Blogging, Blogs, Highway, I-580, I580, Interstate Highways, NDOT, Nevada, Nevada Department of Transportation, Public Image, Public Relations, Publicity, US 395

by Paul Kiser
USA PDT  [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

I’ve lived in Reno, Nevada, USA for 15 years and one thing that has confused me is the identity of main north-south freeway through northern Nevada. To most it is known simply as ‘395’ and it is the only north-south freeway between I-5 in California and I-15 in Utah. When I first moved here I sometimes mistakenly called it I-395 because it is a freeway (access only by on or off ramps); however, the ‘395’ is officially ‘US 395’. Recently I learned that the road does have a federal designation, which is Interstate 580 or I-580; however, no where on the freeway can you find signage for I-580. Why?

For decades Nevada Department of Transportation (NDOT) has been working to upgrade US 395 into a north-south freeway from Hallelujah Junction north of Reno (in California) through the communities of Reno and Carson City with the ultimate plan to continue it south of Carson City. The Federal designation for this upgrade has been Interstate 580 or I-580. According to one source, at one point in the 1980’s signage was put on the section of I-580 in Reno; however, for unknown reasons it was removed. Thus, Reno has an Interstate that is not identified as such, and is still known by an identifier associated with highways.

Signage for I-580 doesn't exist

One thing I have learned in living in Reno is that there is a strong sentiment among ‘natives’ to hang on to the past, and an even stronger dislike for the Federal government. My best guess is that there is reluctance of renaming the freeway by its correct designation for fear of upsetting the natives. I know at least a dozen people who would say something to the effect of, “I don’t care what they say, 395 is 395, and you can’t make me call it anything different!”

I actually don’t care what designation it is given, but it is an Interstate and I’m interested in how long it will take before it is referred to by its correct identifier. Rumor has it that once the link between south Reno and Washoe Valley is complete the I-580 designation will be finally given to the Interstate, but I’m not holding my breath. Nevada schools are consistently the worst in the nation, so learning new things is not a popular sport in this State.

I guess I shouldn’t be surprised by confusion over I-580. Nevada has a long history of avoiding reality. Just try using the correct pronunciation of Nevada (Ne-va-da) and you will have every native acting like they invented the Spanish language and tell you it is pronounced Ne-vad-duh.

That pretty much says it all.

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  • Epic Fail: PR ‘Experts’ don’t get Twitter
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  • Mega Executive Pay Leads to Poor Performance
  • Relationships and Thin-Slicing: Why the other person knows what you’re really thinking
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  • How to Become a Zen Master of Social Media
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  • Aristotle’s General Rules on Social Media
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How Rotary can…must…will plug into Social Media

28 Wednesday Jul 2010

Posted by Paul Kiser in Branding, Club Leadership, Communication, Customer Relations, Customer Service, Information Technology, Internet, Management Practices, Membership Recruitment, Membership Retention, Passionate People, Print Media, Public Relations, Re-Imagine!, Rotary, Rotary@105, Social Interactive Media (SIM), Social Media Relations, Tom Peters, Traditional Media, Website

≈ 4 Comments

Tags

Bloggers, Blogging, Blogs, Club Members, Facebook, History of Rotary, LinkedIn, Membership Recruitment, Membership Retention, New Business World, Paul Harris, Public Image, Public Relations, Publicity, Re-Imagine!, Rotarians, Rotary, Rotary Club, Rotary District 5190, Rotary International, Rotary policies, Social Media, Social Networking, Tom Peters, Twitter, Value-added

by Paul Kiser
USA PDT  [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Social Media (sO-shul  mE-dE-ah) – 1) any Internet function that allows user comment or input, 2) interconnected Internet tools that promote participation in the sharing of ideas, concepts, and information between users or members, 3) a type of interactive communication on the Internet that bypasses the non-interactive, one-way, broadcast-type communication of traditional media (e.g.; newspaper, magazine, radio, television, books, etc.) 4) an evil plot devised by mostly young people who seek to destroy traditional media, end all privacy, and rule the world by talking to each other.

Paul Kiser

Rotary is not an organization that reacts quickly to change. The parent organization meets only once every three years to discuss and propose major policy changes and even then the meeting consists of senior representatives (Past District Governors) from each Rotary District. Rotary clubs themselves often consist of members that disproportionately represents males over 50, (of which I am one,) and that group is not normally known for its adaptation skills in changing environments. In many ways, Rotary is the poster child for rigidity, rules, and tradition.

The problem is that we don’t live in a world that rewards the slow or unadaptive. We have moved into a period of rapid change that is similar to the Crusades ‘convert or die’ philosophy and nowhere is this more obvious than in the world of Social Media. Never before have we seen a key function of our world, namely communication, advance in such a short time period. We now live in the Peter Drucker and Tom Peters world of Ready, Fire, Aim!

Consider the revolution of computers. From the introduction of personal computers from 1975 to 1985, the personal computer at home and in the office was a novelty. It was an interesting device, but limited in its usefulness. By 1985, the personal computer was starting to become a staple in business and by 1995, the computer was firmly entrenched into our everyday lives. It took approximately 20 years for computers to go from ‘a toy’ to staple of life.

Compare the computer revolution to the Social Media revolution. Just over six years ago Facebook didn’t exist. Just over four years ago Twitter didn’t exist. In the past three years the way we communicate has so drastically changed that email is considered on par with snail mail by most people under 30 years old.

Social Media Revolution

(What’s changed? See the Social Media Revolution Video)

So what does this mean for a world-wide service organization like Rotary? Change. Change like our organization has never experienced in its 105 years. But it will be good change…for most of us.

Open Discussion of Issues
The Social Media revolution is characterized by open discussion of ideas and concepts. Over the next 18 months we should expect to see more members who are passionate about Rotary writing personal blogs. These individual blogs will not be sanitized messages approved by Rotary International, but personal viewpoints (like this one) discussing current issues at the Club, District, and RI levels. Sometimes the ideas and opinions expressed will be uplifting, sometimes awkward and/or uncomfortable, and sometimes they will just be wrong. The point is that there will be discussion of Rotary…good…bad…or both, and we should expect it.

The leadership of Rotary, from Club Presidents to the RI President, can either pretend it is not happening and hope it will go away, or they can decide to participate. My vote is participation. A District Governor may serve her or his District for a year and speak once at every club, but a blog is forever and is accessible to everyone in the world. Wise input from knowledgeable leaders can help promote positive discussions, and discourage inappropriate discussions. The worst thing to do is to allow a single Rotarian to create misguided impressions of Rotary by not correcting or responding to incorrect statements.

This must be done with care, as we are all aware that in the 1980’s Rotary International (RI) took a stand against a California club that allowed women to join, thus beginning a fight that ended up in the U.S. Supreme Court where RI ended up on the wrong end of the law.

Still, we do have key principles that must be protected as was the case in 2006-07. A California club began promoting a project to buy special ammo clips for U.S. soldiers at war in Iraq and Afghanistan and was pedaling this program to other clubs. Clearly, this was a violation of Rotary’s peaceful mission to serve and of RI’s Constitution. Such violations of our principles must be addressed and corrected by the leadership of Rotary.

Rotary leadership must take care in participating, but they should not only comment, they should write their own blogs. A more open discussion of Rotary related issues will serve to make our organization stronger and will help guide the leadership to address true member issues, not just what filters up through the Chain of Command.

Better Communications – Smaller Chunks, Targeted Audience
In the 1960’s a newsletter was vital information that couldn’t be accessed anywhere else. As copy machines in the 1970’s and 80’s got better the quality of the newsletters got better. The spread of color inkjet printers (HP made a killing on color ink) of the 1990’s brought newsletters to the height of their glory and anybody and everybody put out newsletters about anything. Today, a newsletter is only slightly higher on the value scale than junk mail. The problem is that few people have time to spend 15 minutes reading it and much of the information is not of interest to the reader. In addition, the quality of the editing and design of a weekly club newsletter goes from professional grade to…well, not so much. Often the editor is a volunteer who is passionate about the club, but may or may not agree with the current priorities of the club leadership.

Enter Facebook and Twitter. Most clubs I’ve been involved in regarding incorporating Facebook or Twitter into club communications have included this statement, “But most of our club members don’t use Facebook.” If there is a defining remark about the state of a club’s recruitment situation, that is it. Over 500 million people use Facebook and Rotary clubs don’t think it is relevant because their current members don’t use it. If your membership is not using the most current methods of communication, that should tell you why people in the real world see Rotary and your club as out-of-date and out of touch.

Facebook and Twitter provide information in small readable chunks. No one has to read all 10,000 words in the newsletter to get the information they need, they just read what is of interest to them and they read it in a format that gives it to them when they are ready to read it. Those that don’t use Facebook or Twitter will find that they know less and less about what is going on in the world around them and ignorance is not a Rotary value. The club that doesn’t have an active website and Facebook Fan Page within 12 months will most likely be the club that is consistently struggling to maintain membership. It that simple.

Fortunately, I know that Rotary clubs will adapt to the new Social Media whether anyone wants it or not. They will adapt because those clubs that don’t will waste away, while those that embrace Social Media will begin to see new, younger, smarter members fill in the ranks. It’s the way change works according to Darwin.

Paul Harris began Rotary to make connections with other people. Paul Harris would have loved Social Media.

More Articles

  • Physics in 2010: The more we understand, the less we know
  • Nevada’s oldest brewery opens a Reno location
  • Rotary Membership/Public Image Challenge
  • 2Q 2010 Social Media Tools: Facebook/Twitter sail on, LinkedIn/MySpace don’t
  • Epic Fail: PR ‘Experts’ don’t get Twitter
  • King of Anything: Social Media vs Traditional Media
  • Rotary PR: Disrespecting the Club President is a PR/Membership issue
  • WiFi on Southwest Airlines: Is it ‘Shovel Ready’?
  • Starbucks makes a smart move: Free WiFi
  • Two Barbecues and a Wedding
  • Foul Play: FIFA shows what less regulation offers to business
  • Rotary New Year: Retread or Renaissance?
  • The Shock of the McChrystal Story: The story is over before the article is published
  • Tony Hayward: The very model of a modern Major General
  • Rotary@105: A young professionals networking club?
  • One Rotary Center: A home for 1.2 million members
  • War Declared on Social Media: Desperate Acts of Traditional Media
  • Pay It Middle: The Balance between Too Much and Too Little Compensation
  • Mega Executive Pay Leads to Poor Performance
  • Relationships and Thin-Slicing: Why the other person knows what you’re really thinking
  • Browser Wars: Internet Explorer losing, Google Chrome gaining ground
  • Rotary@105:  What BP Could Learn from the 1914 Rotary Code of Ethics
  • Twitter is the Thunderstorm of World Thought
  • Signs of the Times
  • Rotary Magazine Dilemma Reveals the Impact of Social Media
  • How Social Interactive Media Could Transform Higher Education
  • How to Become a Zen Master of Social Media
  • Car Dealership Re-Imagines Customer Service
  • Death of All Salesmen!
  • Aristotle’s General Rules on Social Media
  • Social Media:  What is it and Why Should You Care?
  • Social Media 2020:  Keep it Personal
  • Social Media 2020:  Who Shouldn’t Be Teaching Social Media
  • Social Media 2020:  Public Relations 2001 vs Social Media Relations 2010
  • Social Media 2020: Who Moved My Public Relations?
  • Publishing Industry to End 2012
  • Who uses Facebook, Twitter, MySpace & LinkedIn?
  • Fear of Public Relations
  • Dissatisfiers: Why John Quit
  • Facebook, Twitter, LinkedIn…Oh My!
  • Does Anybody Really Understand PR?
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