Category Archives: Relationships

Things I didn’t know about being a Father of a four-year-old Boy

28 Tuesday Sep 2010

Posted by in Branding, Lessons of Life, parenting, Passionate People, Pride, Random, Relationships, Respect, Rotary

≈ 3 Comments

Tags

, , , , , , , , , , , , ,

by Paul Kiser
USA PDT  [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

I am a Father three times over, but my first two were girls, which were relatively simple to raise and well-behaved…at least that is what I choose to remember. But the young boys I have known in my life are anything but well-behaved and I was nervous about being the Father of a boy. My son will turn five in a couple of weeks and I have realized that my nervousness was justified.  Here are a few of the things I didn’t expect about being a Father to a 4 year-old boy:

  • I didn’t know I would have to justify which route I took home from Starbucks. When the little guy in the back seat says, “Dad, why do you go home this way?,” you have to either play the ‘I’m-the-adult-and-that’s-why’ card, or you have to try to explain the subtleties of traffic, time of day, and the desire to travel on surface streets with the sunroof open. Wise or not, I usually try to explain things, because I’m a teacher at my core … but I’m rethinking that approach.

    Why IS the sky blue?

  • I didn’t know I would have to answer questions that force me to defend the stupidity of our language, like, “How come we say the alarm is going off, when it is on?” (i.e.; making noise). It’s a great question. Anyone want to field that one?
  • I didn’t know that going to the bathroom is a wait-until-you-only-have-seconds-before-disaster event and under no circumstances is possible upon suggestion by a parent.
  • I didn’t know little boys really did ask, “Why is the sky blue?” and expect an answer that they can understand. Have you ever tried to be the first person to explain the concept of a planet, the sun, photons, the atmosphere, and light absorption to someone? It is worse if someone else is present because it is like making lasagna, everyone has a better way of doing it.

    Alexander with of his cousin

  • I didn’t know that a four-year-old boy could flirt … and he’s really good at it … when the girl is at least three times his age.
  • I didn’t know how well a boy could manipulate …uhm, his Mom. This one happened today. “Mom, could I have another treat…because you love me?” Fortunately, I’m immune to such ploys!
  • I didn’t know a boy could have such joy over catching grasshoppers and bugs. It seems a cliché about a boy and bugs, but the desire to catch and detain anything smaller than him is hardwired in his behavior.
  • I didn’t know I would become aware of every child around me even when my son is not there. Why should I care? These other kids have parents keeping watch on them, but when I see a child about to do something hazardous the urge to usurp the other parent’s authority is sometimes overwhelming.

    Mowing the lawn is a team effort

  • I didn’t know I would have to wait to mow the lawn until he would be there to ‘help’ me. This was a recent quote, “Dad, I’m glad you waited until I got home to mow the lawn because I would be really angry with you if you had done it when I’m not here.” I have my orders.
  • I didn’t know that I could be attacked and beaten on with such zeal. I’m really hoping he learns to pull his punches before he gets too strong.
  • I didn’t know that a boy could change my attitude … about being the Father of a boy. Still, if you’re about to be a Father of a boy, we need to talk.
More Articles

Negative Time: The Self-fulfilling Prophecy a Scientific Possibility?

27 Monday Sep 2010

Posted by in History, Lessons of Life, Passionate People, Random, Relationships, Science

≈ 3 Comments

Tags

, , , , , , , , , , , , , , , , , , , , ,

by Paul Kiser
USA PDT  [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

(Warning: This post contains information that may cause brain damage.)

There is a television commercial where an middle-aged couple is watching their son being inaugurated as President, which is followed by a series of scenes working backwards in time:

  • > The ‘President’ is a young boy playing with his Dad
  • > The ‘President’ being born
  • > His parents in their first house
  • > His parents at their wedding
  • > His parents on their first date
  • > And finally a scene where his Dad first sees his Mom on a train that is about to leave and he and uses his phone to buy a ticket so he can meet her.

Positive Time, No-Brainer
This backward view of a series of related events illustrates the concept of negative time, and while the new theories regarding how our micro, micro, micro world works may not yet directly propose it, there is some evidence that time may work both ways. If true, everything we understand about life would be turned upside down.

Time flows only one-way, right?

We take positive time for granted. It is so automatic in our lives that most people can’t even conceive what the opposite of positive time would be like in our universe. It is so basic to our lives that if I were to ask a lay person to define the term ‘positive time’, they might come up with a reasonable definition, but they probably would have to take a moment or two to construct their explanation. If asked for the a definition of negative time, most people would likely be stumped.

Positive time is relatively simple. In our universe time began at the Big Bang, or Big Pop, as I prefer to call it. Theoretical physicists believe that prior to the Big Pop everything in ‘the universe’ was completely ordered and homogeneous. There was no movement, or action, or decay. In essence, no ‘matter’ or substance in the universe, just energy. Time didn’t exist because you must have something changing to measure time, and there wasn’t anything to measure.

At the Big Pop, matter was created out of energy and put in motion. Matter in motion means that it has a beginning point and a direction of movement and that means it can be measured. The moment of the creation of matter was also the creation of Time. From that moment Time moved in a positive direction, meaning that one second follows the next, but in one direction only. We (in our experience of Time) cannot reverse time and go back to a past moment, nor can we figure out a way to have time run backwards. Since we can only observe Positive Time it has been easy to ignore the question, “Why does time always move in one direction?”

One depiction of how time travel might be possible

Time Travel is not Negative Time
Science fiction has toyed with the idea of time travel, but that is not quite the same as negative time. Jumping from the present to the past or future involves skipping over all those seconds between now and then. To be the opposite of positive time, negative time would have to flow backward from one moment to the next, which is how we experience positive time.

So why care about the concept of negative time when it doesn’t seem to exist? Well, maybe it does.

String Theory Shakes Up Our Idea of Space/Time and Dimensions
For most of human history we have assumed we live in a four-dimensional world (three space dimensions, plus the dimension of positive time.) It is all we can observe; therefore, it is fact. But a new view of the Quantum world of the very, very small, called String Theory, we have tangible evidence that beyond the micro, micro world of electrons, muons, and photons is a micro, micro, micro world of vibrating strings, made not of matter, but of energy. Without getting into all the background of the last 30 years of discoveries and theories, the concept of String Theory offers the best and most rational explanation of the raw materials that create the reality we see, sense, hear, and feel around us.

A simplistic view of the 'strings' in String Theory

Along with String Theory has come an acceptance by many in the field that in addition to the three dimensions we know, there must be at least seven or eight additional dimensions that we can’t observe because they are either too small to be detected, or they just are outside our realm of detection by our senses and/or equipment. It may seem odd to have a concept of something outside of our experience and before we can detect it; however, Albert Einstein is only one example of someone who came up with bizarre ideas that were not proven until years after he gave us the theory. In the case of String Theory, mathematicians have used equations to determine what is and is not possible in the micro, micro, micro world and eleven dimensions makes all the puzzle pieces fall together even though we currently lack the technical capability to observe all but three of them.

The Legacy of a 200 year-old Experiment
Note that String Theory does not propose that time works in two directions. In fact, when theoretical physicists discuss the eleven dimensions they often add, ‘and the dimension of time’ as if to reinforce that time is a singular, one-way aspect of reality. The idea that time might flow two ways is not part of the typical String Theory conversation.

The conflicting waves of the Double Slit Experiment

But there is an interesting experiment discussed in Brian Greene’s book, The Fabric of the Cosmos, which challenges our positive time flow assumptions. The experiment is known a the ‘Double Slit Experiment‘ and it was devised over 200 years ago (1801) by Thomas Young. The experiment uses two slits that light passes through to a film that would record the effect of the slits on the path of the light. If the light creates a cluster of points on the film, it is evidence of particle behavior. If the light creates a banded appearance, it is evidence of wave behavior.

The result seemed to prove that light behaved as a wave pattern and for about 150 years that was the accepted point of view, but in the past fifty years light has been proven to be a particle (known as a photon.) So what’s up with Mr. Young’s experiment?

Without delving into Quantum Theory and the Uncertainty Principle, the belief is that a photon travels every possible theoretical route before it travels the only route it is destined to travel and therefore, it shows up as a wave pattern in the classic Double Slit Experiment, but if the experiment is set up to determine the route of the photon it only detects the route that the photon actually travels and all the potential paths disappear…if you head is starting to hurt, I completely understand. The full discussion of this takes up a sizable portion of Mr. Greene’s book, but for now, I ask you to accept this so I can move on to the next concept.

According to Mr. Greene, the detector that identifies the route of the photon does not interfere with the photon reaching the recording film, but because the photon was being observed before it reached the recording film, its behavior changed at the source. In other words, somehow the light sensed the detector and rather than every possible path being recorded on the film, the only thing recorded was the singular photon.

Again, according to Mr. Greene, this was not a case that the detector changed the behavior of the light, but that the behavior of light changed at the source. There are no rational explanations for why this happens, but one possible idea is that time can flow backward, meaning that the photon’s behavior is shaped, not by positive time flow (photon emitted by source, path observed or not by detector), but by negative time (photon observed or not by detector, photon emitted by source.)

Do Final Events Determine the Events that Preceded It?
The concept of negative time is so bizarre and outside our experience that any rational mind has a hard time accepting the possibility of anything that contradicts a world ruled by positive time. But why should time be limited by what we experience? What if our Positive Time experience consists of the result of future events, not of past events?  What if the previously mentioned television commercial has correctly ordered the events? Maybe the boy who becomes President causes all the preceding events all along the timeline? What if our universe is constructed, not by one event followed by another, but by a final event that then construct all the events that led up to the final event?

By now your head may be pounding from trying to understand a concept that is absolutely alien to what we know, or you may decided to reject the idea as absurd, (which it is when taken in the context of our experience,) but if negative time is real then it means that much of what we see as coincidence is not…. and a self-fulfilling prophesy is not just an amusing idea, but a fact of life in Negative Time. It means that what we do now is guided by what we will do in the future.

The ramifications of Negative Time exceed what we can imagine and challenge our foundations of science, philosophy, religion, business, in fact, all aspects of life as we know it. It is a concept that is a long way from becoming provable in our experience of the universe, but the possibility of Time being a two-way phenomenon is exciting…even if it makes my head hurt.

More Articles

Thank you, Mr. President

23 Thursday Sep 2010

Posted by in Branding, Business, Communication, Ethics, Government, History, Honor, Lessons of Life, Pride, Public Relations, Relationships, Respect, Rotary, Social Interactive Media (SIM), Social Media Relations, Traditional Media, US History

≈ 1 Comment

Tags

, , , , , , , , , , , , , , , , , ,

by Paul Kiser
USA PDT  [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

I happened to catch a West Wing episode while traveling this week, which was one of my favorite television shows. One of the things that I liked about the series is that when a character spoke to the President, no matter what happened in the discussion, before the person left they always said, “Thank you, Mr. President.” It reinforced the respect for the office and for our Country. Regardless of how the person felt about the Jed Bartlet or what he said, they still respected the office of the most powerful leader in the world. It was a fictional show with fictional characters, and yet the concept of respect of our Country’s leader is fundamental to our Great Society…fiction or not.

Martin Sheen as President Jed Bartlet (image thanks to CNN.com)

Today we have some who people have forgotten that part of their citizenship because they have shown disrespect to the Office of the President of the United States of America. This includes people who should understand respect (e.g.; some military and former military), but who show a complete lack of respect, disgust even, for our President. You can debate ideas, you can have contrary opinions, but the moment you speak ill of, forward an email, or in any way promote the idea that our President isn’t really worthy of respect, you have crossed the line. Those who have gone so far as to make up falsehoods (e.g.; he is not a citizen, Christian, etc.) are violating a sacred duty as a citizen of our Country to honor the Office of the President of the United States.

The lack of respect boils down to a few who are: 1) either completely ignorant and don’t care, or 2) intentionally attempting to deceive others for their own purposes. This type of behavior is common for a lynch mob consisting of people who are focused on satisfying their own lust for power. Lynch mobs don’t need facts or reason, because they are driven by emotions. They are the most gullible of all humans and they don’t regain their common sense until they have done something horrible. We have come to a point in our Country where people have to choose whether they wish to be decent citizens who respect our Country and value truth, or become part of the lynch mob driven by lust and hate.

President Barack Obama and the Oval Office (image thanks to acclaimimages.com

If I had been given an opportunity to have an audience with President George W. Bush when he was in office I would have still been proud to say, “Thank you, Mr. President,” when he was done with our conversation…even though I strongly disagreed with many of his policies. Respect for the Office of President isn’t governed by the political whim of the day, but by our love for our Country and all who live in it.

For me, it would be an honor to be in the same room as President Obama, let alone speak to him. In fact, my bucket list would include having the opportunity to stand with him in the Oval Office and at the conclusion be able to say,

Thank you, Mr. President.

More Articles

Rotary@105: Making Rotary Sexy

20 Monday Sep 2010

Posted by in Branding, Business, Club Leadership, Communication, Customer Relations, Customer Service, Ethics, History, Human Resources, Lessons of Life, Management Practices, Membership Recruitment, Membership Retention, Passionate People, Public Relations, Relationships, Rotary, Rotary@105, Social Interactive Media (SIM), Social Media Relations, The Tipping Point

≈ 2 Comments

Tags

, , , , , , , , , , , , , , , , , , , , ,

by Paul Kiser
USA PDT  [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser - Rotary Public Relations Chair - District 5190

In 2008, Rotary International did a focus group study to discover the perception of non-Rotarians about our organization. It was an eye opener. In order to avoid a conditioned or biased response to the questions the participants of the study were unaware of who funded the study . While no cities in the United States of America were included in the focus group study, it is the best information we have to date about the Public Image (what other people think) of Rotary.  At the risk of airing dirty laundry, here’s what we learned:

Study Finding:
People are very cautious about ‘volunteering’

“In most cases individuals are inclined to volunteer, however they are very intent on maintaining enough ‘personal’ time, and they do not consider humanitarian efforts or volunteering as something for which they would give up their ‘personal’ time.”

What may look like fun to some may be scary to others

This is important to note because most Rotarians often remark that ‘giving back’ and ‘service’ is one of the reasons they belong to Rotary, and we tend to readily share with prospective members that volunteering is one of the positive aspects of joining a club. However, this seems to be something we LEARN AFTER we become Rotarians. By approaching potential members with an emphasis on volunteering, we may be dissuading, not persuading them.

We have to remember that all Rotarians usually pick the volunteer activities in which they participate based on their passion for the need. While ‘Service Above Self’ is our motto, the magic of Rotary is that most clubs offer a wide variety of projects and programs, which allow the individual member to choose how and where to invest their time, money, and/or energy. This makes volunteerism a rewarding experience, rather than an obligation. My experience is that every successful new project or program has had a single member who was passionate about the need and was able to excite the other members to join in. The great feeling we have about volunteering is something we learn by experiencing.
Study Finding:
Mistrust of Large Organizations

“An issue that came up in all three regions was the mistrust or skepticism towards large organizational structures …. Respondents also noted that there is a tendency to view smaller organizations as more effective in getting things accomplished at the local level.”

This finding is what caused me to start using the phrase, “All Public Relations is local.” A big billboard about Rotary International will not be as effective as a one license plate holder driving around town on the back of a member’s car. The face of Rotary is and always been the face of our members and those who benefit from our projects and programs at the local level. This is not to minimize the value of our regional and international involvement, but when talking to someone who might be interested in Rotary, they want to know about the club, not the mega-organization.

Study Finding:
Rotary’s Public Image

How Rotary is perceived: “business men, elite, secretive, older, wealthy, largely based on formal rules, inflexible, not sure that women are allowed into local clubs, associated with Free Masons, not ‘trendy’, not ‘sexy’.”

Every time I have presented these findings to Rotarians I have had some uncomfortable laughter, some squirming in the seats, and/or a small gasp. Deep down we know that these perceptions are valid. While we often become blind to the Public Image of our club, by visiting another Rotary club that is more than ten years old we often see how someone could have the perceptions listed above.
I have observed members in some clubs behaving in ways that would not normally be acceptable in a public environment. Professionalism sometimes gives way to fraternity-type behavior with rude jokes, harsh ribbing, and political references that are inappropriate in a business setting. Last year I listened to a speech by a prominent Past District Governor who began by making an offensive political-laced joke about our nation’s President and his wife. All of these behaviors are contrary to Rotary’s mission and our organization’s Constitution.
The challenge is to:  1) accept that we have a Public Image problem, 2) identify the behaviors and actions by clubs and their members that reinforce a negative Public Image, 3) educate the members, 4) perform a Public Image makeover. This process may begin with the Board of Directors, but progress will only be achieved with the acceptance and cooperation of every member regardless of position.
We have one uniting goal in the next 24 months, and that is to make Rotary ‘sexy’ again. Rotary was ‘sexy’ when Paul Harris and three other people created our organization 105 years ago. Within five years cities around the nation were falling all over themselves to start a Rotary club in their community. The unique combination of an emphasis on ethical business practices, friendship, and reaching out to others was the fire that made Rotary’s lamp so bright. It’s time we fueled that fire again.

More Articles

Dear Business Person: It is 2010. Please update your brain.

17 Friday Sep 2010

Posted by in Branding, Business, Communication, Customer Relations, Customer Service, Employee Retention, Government Regulation, History, Information Technology, Internet, Lessons of Life, Management Practices, Membership Recruitment, Membership Retention, Passionate People, Print Media, Public Relations, Re-Imagine!, Relationships, Rotary, Rotary@105, Social Interactive Media (SIM), Social Media Relations, The Tipping Point, Traditional Media, Website

≈ 3 Comments

Tags

, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

by Paul Kiser
USA PDT  [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

Recently I listened to a presentation on how to network to increase referrals of potential customers. The speaker made her living by teaching people how to do this, so there is no doubt she knew her subject. Personally, I agree that face-to-face networking skills are critical if you are going to be in business, especially if you have direct customer contact.

However, she quoted statistics from a 2002 study done by the Chamber of Commerce on referral effectiveness based on the method of contact. 2002. That is where she lost me.

How far back is 2002? In 2002, the Department of Justice announced it was going to investigate Enron, the UN Security Council froze the assets of Osama bin Laden, Al-Qaeda, and the Taliban, the Winter Olympics were held in Salt Lake City, Utah, The US Secretary of Energy declared Yucca Mountain, Nevada to be a suitable nuclear waste depository, the Space Shuttle Columbia completed a mission to update the Hubble Space Telescope…it’s last before it would be destroyed on re-entry from it’s next mission in 2003, the United States led coalition invaded Afghanistan, A Beautiful Mind won Best Picture, United Airlines and WorldCom filed for bankruptcy, Congress approved a resolution to go to war with Iraq, and President George W. Bush created the Department of Homeland Security.

Columbia Space Shuttle Breakup in 2003

To some, it may seem like 2002 was yesterday, but when discussing a topic on how business referrals are made in 2010, quoting data from a single, eight year-old study makes me question the relevancy of any of the information provided. Note that the Internet was only eleven years old in 2002. The first Social Media site, Friendster was started in 2002. It wasn’t until 2003, that the more known sites of LinkedIn (May) and MySpace (August) were introduced. Facebook didn’t come on-line until February 2004, YouTube began a year later, and Twitter didn’t start until July 15, 2006.

The world of communication and business have changed dramatically in the past 36 months, let alone the changes over the past eight years. To discuss ‘networking’ from a perspective of the world in 2002 is to be in Denial* of the world of 2010. While ‘more experienced’ business people scoff at “these young people” and their Social Media, the reality is that referrals are being replaced by customer recommendations read off of blogs and other Internet sources. ‘Experienced’ business people can be angry, condescending, and ignorant all they want about the impact of Social Media on business…but it won’t change what has happened. Many people blame government regulation for business failures, but more businesses fail because of outdated business minds and practices than anything other cause and we are neck-deep in 2002 business thinking.

(*See Rotary@105: Grieving Change)

Face-to-face networking is important, but compare the number of face-to-face interactions/connections that a person can make in a day with the number of interactions/connections that can be made through blogs, LinkedIn, Facebook, and Twitter in an hour, and it becomes apparent that dismissing the power of Social Media makes a business person appear uninformed and outdated…sort of like a man who wears shorts, sandals…and black socks. That analogy may not make sense to some people, but then again, those people probably aren’t reading this blog…or any others.

More Articles

Rotary@105: Grieving Change

07 Tuesday Sep 2010

Posted by in Book Review, Branding, Business, Club Leadership, Communication, Crisis Management, Customer Relations, Customer Service, Information Technology, Internet, Lessons of Life, Management Practices, Membership Recruitment, Membership Retention, Passionate People, Print Media, Public Relations, Random, Re-Imagine!, Relationships, Rotary, Rotary@105, Science, Social Interactive Media (SIM), Social Media Relations, The Tipping Point, Traditional Media, Website

≈ 1 Comment

Tags

, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

by Paul Kiser
USA PDT  [Twitter] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

On October 16th, our Rotary District (5190) will hold the second annual Public Relations (PR) seminar. It is a difficult topic because PR is a vital component to all aspects of Club operations, especially Membership recruitment and retention; however, for very ‘human’ reasons many members/clubs may not ready to listen to many of the key concepts because they are not ready to face the reality of the current situation.

To understand the resistance to the topic I need to refer to the 1969 book by Elisabeth Kübler-Ross, On Death and Dying and her model of the grieving process. Her book became a major work in the fields of psychology and counseling for decades and while many experts now reject the idea of ‘stages’ of grieving, her model serves to remind us that people are influenced by their emotional state and some information will not be easily accepted when change intersects with tradition.

On Death and Dying by Elisabeth Kübler-Ross

In the book, Kübler-Ross proposes that the grieving process involves five stages that help us recover from personal crisis back to a more balanced life where the incident or loss does not rule our lives and influence our decision-making. The stages are: 1) Denial, 2) Anger, 3) Bargaining, 4) Depression, and finally, 5) Acceptance.

So what is happening in Rotary that would cause a member or a club to be in crisis? Two issues come to mind.

Membership in Crisis
First, Rotary has been battling a significant membership issue for almost 15 years. For example, in 2005, Rotary Zone 23 (now re-zoned as Zone 25) had 568 clubs consisting of 33,921 members and five years later (2009) Zone 23 consisted of 33,304 members in 588 clubs.  While the number of clubs had increased by 20, total membership had decreased by over 600 people. This is only about a two percent loss over five years; however, the problem is that, 1) this has been a consistent trend for most of the last 15 years, and 2) every Rotary International President for the last nine years has pushed for increased membership as part of the key programs for his year.

The facts are simple: Rotary is bleeding membership and clubs are getting smaller (in Zone 23, an average of 3 members smaller over five years.) In seven years Rotary has brought in 1.2 million members…and lost 1.2 million members. Membership in North America, and many other western countries is on the decline. If current trends continue, over the next 15 to 20 years many community Rotary clubs will shrink until they are no longer relevant and then disband. Many small clubs are already facing this problem today and have less than five years to solve their membership crisis.

A New Business World
The second issue is external to the Rotary club. Business and communication is undergoing a rapid change and all the rules are changing. The Internet and, in particular, Social Media have challenged how business operates in a world where one person can be heard by millions, and if that person is talking about your product or service you have to be plugged in and listening or be lost in ignorance of what your customers and potential customers know about you. This new world demands personal involvement, yet many people (especially older business people) don’t want to be forced to participate in Social Media tools that put them and their company up for public scrutiny. There is a growing division between older professionals that tend to reject Social Media tools and younger professionals that tend to accept them. Guess in which category most Rotarians fit?

Action Obstructed by Grieving
Public Relations offers potential solutions to both issues. By becoming aware of the Club’s public image (how non-members perceive Rotary) the members can adapt their PR plan to maximize the value of the club projects and programs to help non-members understand the purpose and scope of Rotary. Members can also be aware of behaviors and information that reinforce negative stereotypes that non-members may have about Rotary, then avoid situations that might damage the reputation of the club. PR can also help members understand and adapt to the Social Media tools and use them to the best advantage for the club…and their business.

The problem is that discussion of these solutions is premature when someone is grieving. It is akin to telling the man who just lost his wife that, “there are plenty of fish in the ocean.” The combination of scrambling to understand a new business environment while facing a slow bleed of Rotary club members has many Rotarians in the one of the stages of grieving.

For some it is the first stage: Denial:

Stages of Coping with Loss

“There is no membership crisis. The world is the same today as it always has been. Our club is fine, we’ve been around for decades and we will continue to be here for decades to come.”

For others it is Anger:

“This is our club! We don’t need to change, if someone wants to belong to our club they need to change to our way of doing things! Don’t tell me what to do, I’ve been around a lot longer than you! Most of our members aren’t even on Facebook!”

For some it is Bargaining:

“We need QUALITY members, not more members. What help are we going to get to make these changes? How do you know this will work? How do I know this is not just a waste of time?”

And for some it is Depression:

“….”

Of all of the stages, a club should fear depression the most. Apathy and membership are never good combinations; however, for some members who are overwhelmed by change, the depression over the issues will open the door for them to quietly leave Rotary. In some cases, a member who is entrenched in tradition may not be able to accept change and leaving Rotary is the only option, but hopefully we can be aware that grieving change is part of the process and present the message in a way that will help members to the final stage of grieving, Acceptance.

More Articles

Communication: Repetition of message does not increase awareness

03 Friday Sep 2010

Posted by in Branding, Business, Communication, Crisis Management, Customer Relations, Customer Service, Ethics, Government Regulation, Information Technology, Internet, Lessons of Life, Management Practices, Passionate People, Public Relations, Relationships, Rotary, Social Interactive Media (SIM), Social Media Relations, Traditional Media, Travel

≈ 1 Comment

Tags

, , , , , , , , , , , , , , , , ,

by Paul Kiser
USA PDT  [Twitter] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

“….Welcome to Flight 2333 to Norfolk….”

August was a busy month of travel for me. On four round trips in one month I spent over 40 hours on sixteen Southwest Airline planes and heard the pre-flight safety briefing 19 times. That would theoretically make me one of the most knowledgeable passengers on flight safety. One would think that I could repeat the flight attendant patter verbatim by now. But I can’t. I travel enough that the safety briefing is merely spam to me.

“…We would like to point out a few of the safety features on this Boeing 737. To fasten your seat belt slide the metal tab in the buckle. To release the belt pull up on the tab on the top of the buckle…..”

Attention will be paid to that which is unique

I know that this briefing is intended to provide a safe traveling environment and maybe there is someone who is allowed out in public who doesn’t know how to buckle a seatbelt, but really, does mindless repetition make us safer? The answer is ‘no’. Repetition can be useful in helping the brain hardwire complex information, but when the information is perceived to be too basic most people stop listening.

The failure of the passenger pre-flight briefing to inform serves as a good lesson for business people. A lot of smart people should know this, but I still find business men and women who live by the erroneous assumption that the more they get their message out, the more successful will be their endeavor. I have one group that sends at least one email to me everyday, and sometimes more than one email. I support the purpose of this organization, but I am considering blocking their emails because they have become spam to me.  When I open their email I read a few words and I file it away.

A ‘Hoser’ is what I call people who flood a Social Media tool with posts. On Twitter, I never read Tweets from someone who has multiple posts in quick succession. Sometimes people use applications that allow the Tweets to be posted on a schedule, which I think is a mistake.  When I see the same face on five consecutive posts I consider ‘unfollowing’ them over reading what they have to say. The same is true on Facebook and LinkedIn.

More about using Social Media in Aristotle’s Rules of Social Media

To be successful Public Relations and Marketing professionals must accept that a message must be more than a pre-flight briefing. If the message is just about repetition then not only will the audience not get the information, they will be annoyed by it. This is a hard lesson for traditional media ‘experts’ because they lived through a time when the audience had to get spam to get the entertainment (commercials embedded in television shows or ads embedded in magazine/newspaper articles.) Traditional media was designed to force the audience to accept the spam, but the Social Media is oriented to the audience, not the advertiser, and this means the reader has the power of the ‘off’ switch. To be heard, and understood PR/Marketing professionals must reject the old annoying ways of the past and use style, not repetition to get the message out.

As for the airlines, the pre-flight briefing will never go away even though it is completely ineffective. The briefing has little to do with informing people and everything to do with asserting the authority of the flight attendants. By standing up and lecturing the passengers on what passengers can and can’t do, they are identifying themselves as the people in charge, which is important in the unlikely event of a crisis on the plane.

However, the problem is that when your message is largely being ignored because it lacks content, the risk is that passengers won’t listen to other announcements. That’s another important lesson for PR professionals.

More Articles

Is it time to fire yourself?

27 Friday Aug 2010

Posted by in Business, Communication, Consulting, Customer Relations, Customer Service, Employee Retention, Government Regulation, Higher Education, Human Resources, Lessons of Life, Management Practices, Passionate People, Public Relations, Re-Imagine!, Relationships, Rotary, Tom Peters, Universities

≈ 1 Comment

Tags

, , , , , , , , , , ,

by Paul Kiser
USA PDT  [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

One thing I have observed in government, hospitals, universities, and small business management is that all of those fields tend to be people collectors. What I mean is those particular fields have a high incidence of people who have passed their expiration date.

Why?

Government, hospitals, and universities tend to: 1) pay their employees well, 2) offer good to great benefits, 3) offer prestigious positions, and 4) have incompetent human resource professionals. A person who lands in any of these three fields may be an excellent performer for several years; however, every human being needs new challenges and after five to seven years they lose the excitement of the job. The problem is that because they have moved up to the top of the pay scale (pay scale: an example of HR incompetence) the person discovers that if they were ever to leave that job they would have to: 1) take a pay cut, 2) risk losing their excellent benefits, and 3) not find as prestigious position as what they have in their comfy current job.

Now that excellent performer is trapped like a caged animal in a job that has no challenges for them. The result is what we have in America today. Government services, hospitals, and universities that are operated by uninspired people who’s most important priority is to go home at the end of the day. And where is the human resources professional? Standing there preaching that all those systems they created that cause employee burnout are absolutely vital for retaining employees.  People collectors.

Show me an organization that prides itself on long-term employees and I’ll show you a group of people who shoved innovation and creativity into a file drawer decades before.

So why did I include small business owners in with this unhappy, unproductive group of people?

For small business owners the trap of mediocrity is different, but it has the same result.  Initially, a new business owner is excited by the challenge of creating a business from nothing. If they are successful they find the satisfaction of beating the odds, which is like a drug to a business owner. Then comes the fear of losing everything they built. That fear always, always, always leads to becoming conservative. Don’t take chances and don’t risk failure. But it doesn’t stop there.

Eventually, the intelligent business owner realized that his/her business has become stagnant. He/she then tries a series of half measures that stirs the pot but doesn’t make anything new happen. They shake up their sales team, join a peer group (they serve the same function as HR), purchase clever productivity software, or…God forbid, hire a consultant. The result is a temporary change in activity that fails to address the real problem. Fear of failure. Thus, the small business owner becomes a people collector, and they are the one collected. Stuck in a place they can’t get out of and yet, don’t want to be.

My best advice I can give to a small business owner who is stuck in this trap? Fire yourself. Put someone in charge of your company, expect that they will drive it into the ground, and go out and build a new business. At the very least you will no longer live in fear, but you will more alive than you have been in years.

More Articles

I mow my lawn because…

17 Tuesday Aug 2010

Posted by in Branding, Business, Club Leadership, Communication, Crisis Management, Customer Relations, Customer Service, Employee Retention, Ethics, Government Regulation, Higher Education, Lessons of Life, Management Practices, Membership Recruitment, Membership Retention, Passionate People, Public Relations, Random, Re-Imagine!, Recreation, Relationships, Rotary, The Tipping Point

≈ 1 Comment

Tags

, , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

by Paul Kiser
USA PDT  [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

Mowing the lawn is a futile task.

It’s like Agent Smith said to Mr. Anderson (Neo) in The Matrix as he held him as the subway train rushed toward them:

Do you hear that Mr. Anderson? That is the sound of inevitability. It is the sound of your own death.

That is what my lawn says to me everyday as it smirks and says, “Do you hear that Mr. Kiser? That is the sound of inevitability. It is the sound of nature winning.” It doesn’t stop with the grass. Everyday we face the battle against the march of  time. We live in a reality that will always have the last word…and last laugh. We cannot win….

Agent Smith: The sound of inevitability

…but I don’t see it that way.

I mow my lawn and I do it as an act of defiance. Yes, it is going to grow back, and yes, I could spend my time some other way than weekly harvesting my valueless grass, but that would be giving up.

We can have small victories. We can defy the odds and make nature work for her ‘inevitability’. Yes, the grass will grow, but look at my lawn and today… it didn’t win. The day belongs to me and my lawnmower. Take your inevitability and chew on it, Mother Nature, because today I own you.

In the past few years I have noticed that many people have given in to Agent Smith. They see only the inevitability. Everything will only lead to failure, so why try? The only problem is that everything great that humans have accomplished have been done by defying inevitability. bridges, tunnels, interstate highways, monuments, dams, water systems, sewer systems, powerlines,….the list goes on. It is in our nature to defy nature…and win….even if it is only for today.

Whether it is the start of a new school year, greeting the 833rd customer of the day, inviting the 18th prospective new member when the first 17 didn’t join, planning the fundraiser…again, walking around and talking to the employees for the third time today, or convincing someone that a new creative idea really can work, we beat the odds and make inevitability wait and that’s why we exist.

Beating inevitability

So I will continue to mow my lawn…until Alexander is old enough to do it.

More Articles

Physics in 2010: The more we understand, the less we know

27 Tuesday Jul 2010

Posted by in Book Review, Higher Education, History, Lessons of Life, Passionate People, Print Media, Random, Relationships, Science

≈ 3 Comments

Tags

, , , , , , , , , ,

by Paul Kiser
USA PDT  [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

Several years ago I decided to update my limited knowledge of physics. I took my high school physics class in the early 1970’s and it was taught by a man who probably learned physics 20 years before he taught me, using a textbook that was a least 10 years old. Needless to say, I was out-of-date before my crash course in 21st Century physics.

I read Brian Greene’s book, The Elegant Universe, and his follow-up book, The Fabric of the Cosmos. I found that even though Greene’s did an excellent job of writing for the common person, my brain would still hurt while trying to grasp the concepts of String Theory, Special Relativity, and General Relativity.

The Elegant Universe by Brian Greene

Some of the things I’ve learned:

The Speed and Time Connection
Speed and time are connected and they have an inverse relationship. The faster a person, let’s call him ‘Bob’ goes, the slower time flows in relation to an observer, let’s call her ‘Audrey’. It’s important to note that 1) Bob or Audrey won’t see the change in the passage of time unless Bob returns to Audrey and, 2) the time difference isn’t noticeable until Bob gets near light speed (670 million miles per hour.) If Bob took a quick one hour trip at 99% of the speed of light he would find that upon his return Audrey will have spent 54 days waiting for him. I would advise that you just accept this concept because it’s the explanation that will make the brain hurt.

The Speed and Mass/Energy Connection
This is where things get interesting. Mass has a relationship with speed. The faster an object moves, the more mass it has, but like the time/speed relationship, it isn’t really noticeable until you get near light speed. The important thing to note is that mass grows to infinity as the object reaches light speed, which means it would take and infinite amount of energy to make the object go faster than the speed of light, which is not possible. Thus an object can’t go faster than light speed.

Here is what I find most interesting. Everything is in motion..the Earth is revolving and orbiting the Sun, the Sun is orbiting the Milky Way Galaxy, all the galaxies are in motion, etc., therefore, everything we can see, feel, and detect (i.e., everything that has mass) is traveling at a speed. If we could figure out the absolute vector and velocity for an object and send it in an opposite vector perfectly matching its forward velocity (i.e.; decelerate it) the object would drop to zero speed. Would that mean that it would lose all its mass and that time (for the object) would pass at an infinitely fast rate?

Gravity and Space
This is where things get fuzzy. Imagine a movie screen. Now imagine the movie screen is invisible unless light hits it. Now imagine that instead of the light reflecting off of the screen surface, the light causes the material of the screen to compress and concentrate in the areas where light hits it and the material reacts the strongest to the brighter the light. A flashlight would cause some compression, but a laser pointer light would cause a higher compression. Still with me?

The universe is made of an invisible, undetectable material that reacts to energy and mass. The greater the mass the more the fabric of space concentrates (gravity) causing a deformation in space/time that influences the path of other objects of mass and can influence the path of even electromagnetic energy, like light. Gravity is a component of the fabric of space/time and yet we, as of yet, cannot determine what gravity is in a physical sense. We can see the result of gravity, but we still really don’t know gravity.

Matter, Mass, and Strings
Scientists can no longer perform experiments on the elemental matter of which everything is made. It is just too small. Atoms  are giants in the new world of physics. Protons and neutrons are made of quarks and quarks and electrons are made of vibrating strings that exist in multiple time/space dimensions. Experimental scientists have had to give way to mathematicians who are able to sort out this micro-micro world, often by mathematically proving what the strings can’t be, based on what we already know.

It is unsettling for many that we have gone beyond easy experiments and analogies to understand this bizarre new world, but the simple fact is that unless you want to become a scholarly mathematician and learn all the proofs and formulas, you have to accept the work of those who are capable of seeing reality through numbers as easily as we see the fly on the fruit. If it makes you feel any better, most of us don’t how to perform brain surgery, and yet we accept a professional neurosurgeon understands what he or she is doing when they perform brain surgery. Physics reached the level of brain surgery in the 1960’s and now they have gone way beyond it.

What’s Next?
I don’t know what we will be able to do once the secrets of String Theory are fully understood. Once we understood Relativity we realized that we could make a bomb that was more devastating than we every had imagined possible. We also learned we could create new elements out of other elements. I suspect that String Theory will open new opportunities that will again go beyond our imagination, both wonderful and terrible. For now, I just marvel at the fact that everything consists of little strings of energy, including the hands and the connected mind writing this, as well as the eyes that read it. Amazing.

More Articles

Rotary@105: Membership/Public Image Challenge

20 Tuesday Jul 2010

Posted by in Branding, Club Leadership, Communication, Customer Relations, Customer Service, Lessons of Life, Management Practices, Membership Recruitment, Membership Retention, Passionate People, Public Relations, Relationships, Rotary, Rotary@105, The Tipping Point, Women

≈ 2 Comments

Tags

, , , , , , , , , , , , , , , , , ,

by Paul Kiser
USA PDT  [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser - Rotary Public Relations Chair - District 5190

I have a challenge for every North American Rotary club that is at least ten years old:

Step 1. Look up all the new members that were inducted in the last three and a half years, excluding the new members inducted in the last six months (e.g; members inducted between January 2007 and January 2010.)
 Step 2. Determine how many of those members left the club.
 Step 3. Contact them (if living) and ask the following questions:

  • Why did you leave the club?
  • Why did you really leave the club?
  • In a time when more connections with business people would be more critical, why didn’t our club offer this to you?
  • What type of person would you recommend to join our club? (Age, gender, personality, etc.)
  • What irritated/disappointed you about our club?

Step 4. Hold a Board Meeting to discuss the results.

Rule One is that no one is allowed to diminish or discount the statements of the former member (e.g.; “She never was really happy with us.” or “They just wanted to network.” or “He joined for the wrong reasons.”)

Rule Two is that no one on the Board who has served over three years is allowed to participate in the discussion for the first 30 minutes.

I think you’ll find the results interesting and tell you the public image that your club projects to others. Why? Too many Rotarians are looking for members who think, believe, talk, act, and look like the existing club members. New members who don’t fit the mold are the first to leave. The question is whether the club is ready to adjust their behavior to be more inclusive of business professionals who may not fit the mold.

The reason to limit the participation of long-term Board members is because members who have become entrenched in the decision-making process of the club tend to have too much say and tend to try to preserve the status quo.

Let me know what you discover about your club’s public image.

More Articles

2Q 2010 Social Media Tools: Facebook/Twitter sail on, LinkedIn/MySpace don’t

20 Tuesday Jul 2010

Posted by in Communication, Consulting, Customer Relations, Customer Service, Information Technology, Internet, Management Practices, Passionate People, Public Relations, Re-Imagine!, Relationships, Rotary, SEO, Social Interactive Media (SIM), Social Media Relations, The Tipping Point

≈ 1 Comment

Tags

, , , , , , , , , , , , , , , , , , , , , ,

by Paul Kiser
USA PDT  [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

Facebook Dragging Anchor?
Facebook hit 500 million users recently (Google Ad Planner puts them at 550 million as of June) and Twitter is hovering near 100 million. When you consider that Facebook doubled the number of users in about a year it seems like the growth of the giant will not stop, but something interesting has happened in the past three months. The growth in visitors (measured via cookies) has slowed; however, Facebook has gained 60 million users in the second quarter, so no one can reach a conclusion, yet.

Yes, everyone was going to quit Facebook on May 31, 2010, and that didn’t happen, but there may be a new temperamental wind blowing in the world of Social Media. It’s possible that Facebook’s bad press over privacy issues has had an impact on new users and/or it’s possible that Facebook has reached a point of saturation. Regardless, Facebook has hit a speed bump, which leads everyone to wonder if it is a temporary blip, or has the bubble burst?

Facebook Visitors 2Q 2010 (not users)

Twitter Whale of a Fail
Twitter has also seen a slight decrease in visitors over the last two months; however, Twitter gained 16 million users in the second quarter and it should easily exceed the 100 million user mark in the third quarter. Twitter may be experiencing fallout from the backlash at Facebook, but it is more likely that Twitters persistent ‘Fail Whale’ capacity issues are preventing the service from scoring big gains with new users. For several weeks in June, Twitter users experienced constant interruptions in service that were a major annoyance causing many to exacerbate the problem by Tweeting their complaints. The issues were similar to the days when AOL dial-up service lacked the capacity to handle the volume of users…and remind us of the risk an organization takes in failing to anticipate rapid growth.

Twitter Visitors 2Q 2010

From a position of potential demand by business-oriented users, Twitter is in the best position to grow into the Facebook of the business world, but it has to overcome the confusion by older users of the usefulness of the service; however, there is a ‘Tipping Point’ that once achieved could push Twitter into mega growth and a potential of becoming larger than Facebook in total users.

Twitter up-time seems to be getting better in the past two weeks, but continued reliability problems could have a significant impact on user happiness and that opens the door for another service to step up and prove that they offer more than twitchy connections.

LinkedIn Visitors 2Q 2010

LinkedIn Becalmed
The surprise in the 2nd Quarter was the loss of users for LinkedIn. Dropping from 41 million down to 38 million for the business networking website may indicate that it is in a market that is too narrow. LinkedIn encourages long discussions of business issues, and the formation of related groups, but the downside is that few care to read 257 posts of people’s opinions where the knowledgeable people are mixed in with the clueless. LinkedIn also discourages connecting to another user unless you already have a relationship with them, which means you’re talking to the same people you already know. Twitter’s advantage is a more rapid discussion that spins off to other blogs rather than an on-line list of opinions. Twitter also connects people in a way that allows the user to edit their followers, rather than depending on an existing relationship. This could be the signal of a trend and LinkedIn may come out on the short end of Darwin’s evolution theory.

MySpace Visitors 2Q 2010

MySpace: The Titanic of Social Media
MySpace is proof that failure is an option in the world of Social Media. Of course, they are a failure with 66 million followers at the end of the 2nd Quarter, but they had 80 million users at the end of the 1st Quarter. At this pace they will under 10 million users by next summer. MySpace is the Wicked Witch of the West and she is sitting under Niagara Falls …. ‘I’m meltinggggg.’

It is possible that by the end of the 3rd Quarter the field of Social Media tools could be clearly down to Facebook and Twitter. MySpace would need a massive public relations campaign and cool new tricks to stop its decline. It is the BP of the Social Media and it doesn’t have the finances to pull up before it noses into the corn field. LinkedIn is sitting on a house of cards. Being a ‘Business Networking’ service is not enough to keep it viable. If it drops under 30 million users by the end of 3rd Quarter I predict that it will be a race between LinkedIn and MySpace to be the first to dissolve in 2011. MySpace’s loss will be Facebook’s gain and LinkedIn’s loss will be Twitter’s gain. I still believe Twitter has more potential than Facebook, but they will have to overcome the misconceptions by older users of its purpose and value.

We wait for the 3rd Quarter…what will people do?

More Articles

Epic Fail: Media/PR ‘Experts’ don’t get Twitter

13 Tuesday Jul 2010

Posted by in Branding, Communication, Customer Relations, Customer Service, Ethics, Information Technology, Internet, Lessons of Life, Management Practices, Passionate People, Print Media, Public Relations, Re-Imagine!, Relationships, Rotary, SEO, Social Interactive Media (SIM), Social Media Relations, The Tipping Point, Traditional Media

≈ 2 Comments

Tags

, , , , , , , , , , , , , , , , , , , , ,

by Paul Kiser
USA PDT  [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

“I just don’t see a way to monetize it” – Local PR Company Owner

Paul Kiser

Some of my best friends are Media/Public Relations (PR)/Marketing Experts…okay, maybe not my best friends, but I do have several people I consider friends who have been/are major players in the PR industry in their market and almost all of them either reject Twitter or are mystified by it. The three questions/comments I hear most from my PR friends are as follows:

  • How do you have time to do it?
  • I don’t see how to monetize Twitter.
  • I just don’t get it

The first question requires that a person accept that Twitter can be something of value to their (or their client’s) business. Unfortunately, many ‘experienced’ business people have a misconception of what Twitter is (or is not,) so they are already under the presumption of guilt on the charge the Twitter is a waste of time. They have to be convinced that it has value, thus deserving it merits their ‘time’. But for many ‘seasoned’ PR types the only way they will accept Twitter as worth their time is if it has an immediate dollar return, which leads to the second comment.

The fact is that Twitter a communication tool leads the experienced Media/PR person to fall back to the concept that it can be used for advertising/spam purposes and when Social Media users respond by unfriending/unfollowing them, they decide that Twitter is a waste of time. All their training and experience tells them that Social Media is a billboard that if they can just find the right ‘trick’ then Twitter can be used to manipulate the public to buy whatever they (or their client) is selling. That is what they know and thus it leads to the third comment, that they just don’t get it.

Twitter is a new variety of the PR Cherry

Twitter is not a spam tool. The idea that you can make revenue directly from Social Media demonstrates a lack of understanding of the environment. It would be like trying to add spam to someone’s personal email. People would not accept their personal message being overshadowed by spam for Sam’s Plumbing and it would be annoying to the receiver. Spam/advertising (all advertising is spam) is an affront to people’s intelligence and when people can turn it off they do, and that means Twitter has no value to many ‘experienced’ Media/PR people.

The failing is in the concept of trying to ‘sell’. Any reputable business does not need to ‘sell’ their product or service. I’ll say that again. Any reputable business does NOT need to sell their product or service. What they need to do is educate the public on their product or service and why it will improve their life. Educating is not selling. Selling assumes that you can manipulate people to buy whatever you’re selling. Selling is a function of greed and greed is unethical.

The Social Media environment exposes selling and rejects it, but it loves educating. Social Media is a learning environment and the PR professional that doesn’t understand that will not understand Twitter. This opens the door for those who can reject the old ideas of PR and accept a new strategy of service/product management.

Meanwhile, we should create a new Social Media tool for those who love to sell. They can all join it and try to sell to each other. Maybe we can call in ‘Spinster’?

More Articles

King of Anything: Sara Bareilles song reflects Social Media vs Traditional Media attitudes

12 Monday Jul 2010

Posted by in Branding, Communication, Customer Relations, Customer Service, Information Technology, Internet, Lessons of Life, Management Practices, Passionate People, Print Media, Public Relations, Relationships, Rotary, Social Interactive Media (SIM), Social Media Relations, Traditional Media

≈ 1 Comment

Tags

, , , , , , , , , , , , , , , ,

by Paul Kiser
USA PDT  [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

It’s interesting to me how a song can make my day. Today I listened to a new song by Sara Bareilles called, ‘King of Anything‘ and it makes me smile every time I hear it. The song went on sale and the video was released late last month. I have downloaded the song (legally, on iTunes) and watched the video several times and I am enjoying both even though my song count is nearing an obsession.

(see the King of Anything video here)

Part of my attraction to the song is the music. It is an upbeat tune that sounds whimsical even though the lyrics are more serious. The chorus of the song is:

Sara Bareilles upcoming cd Kaleidoscope Heart

“Who cares if you disagree?
You are not me.
Who made you King of Anything?
So you dare tell me who to be,
who died and made you King of Anything?”

In Ms. Bareilles description of the song on Wikipedia, she says, “‘King of Anything’ is sort of a ‘f**k you’ song,” which it is, but I find a lot more in the song that relates to what Social Media has been saying to Traditional Media for over a decade.

Traditional Media (television, radio, books, magazines, etc.) have been ruled by editors and producers. They have sat on the throne of their own making deciding what we should see, hear, and read. Directors and editors have played the role of spoon-feeding the public the information they see fit and controlling the message. Usually their efforts have been an honorable attempt to provide information to the public, but more recently their have been efforts to intentionally influence the hearts and minds of the public with manipulated news through FOX news and via personalities like Rush Limbaugh.

Social Media has quietly become the force that has been giving each person the option to decide for themselves. We can talk, build groups of like-minded friends/followers, research, read first-hand reports, and explore the knowledge and experience of millions of other individuals. Social Media has challenged Traditional Media by asking, “Who made you King of anything?” The result has been a collapse of the house of cards that Traditional Media has built. Advertising and sales revenues have been dropping across the board as people now question the usefulness of media that is controlled by a few, and almost always behind the curve in information and trends.

Single released in May 2010

But back to the song. Sara Bareilles has a great line near the end where she says, “Let me hold your crown, babe.” While I fully understand the meaning (the middle finger is involved,) I’ll suggest that in Social Media we all hold the crown … and nobody needs to wear it to be heard. Traditional Media is dead. Long live the King!

(Sara Bareilles website)

More Articles

WiFi on Southwest Airlines: Is it ‘Shovel Ready’?

09 Friday Jul 2010

Posted by in Branding, Customer Relations, Customer Service, Ethics, Government Regulation, Information Technology, Internet, Management Practices, Public Relations, Re-Imagine!, Relationships, Rotary, Social Interactive Media (SIM), Social Media Relations, Travel, Website

≈ 1 Comment

Tags

, , , , , , , , , , , , , , , ,

by Paul Kiser
USA PDT  [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

In the July edition of Southwest Airlines ‘Spirit’ in-flight magazine SWA takes a swipe at “President Obama’s” Recovery Act (I’m pretty sure that more than one person put together the program that pulled us out of economic disaster) and informs the passengers that the definition of ‘Shovel Ready’ is also associated with a project that has failed. Obviously, there is no LUV coming out of Texas for our 18-month old administration, but I was surprised that they would put a political biased slam in their customer publication.

Regardless, I will take their lead and use their definition to ask if the Southwest Air WiFi program is ‘shovel ready’?

Southwest was testing WiFi on four planes (I’ve also heard that only one plane had/has the service) as early as March 2009. I flew a WiFi-enabled plane from Denver to Reno a several months ago when they had to replace the plane we were supposed to fly. After boarding the plane several hours late the flight attendant announce that to make up for our delay we at least would have WiFi because we were on the ‘special’ plane. She then immediately said that we would not be able to use the service, but didn’t say why. That seems to typify Southwest’s efforts to get WiFi off the ground.

Southwest has a page on their website that announces the new WiFi service to begin in early 2010. Is July early? Note that you can only find this page by a Google search or by going directly to the page at:

Southwest Air WiFi Page

If the link is dead that will mean that Southwest read this post and someone in IT probably got chewed on for not killing the page. In case they update the page, here is what it said as of today (July 9, 2010):

“Southwest Airlines is excited to offer satellite-enabled Wi-Fi internet access onboard. The service is currently on four aircraft, but we hope to begin equipping more of the fleet with this cutting-edge technology in early 2010.”

In Gary’s Greeting on the SWA website titled “Technology is Our Friend,”  CEO Gary Kelly spends two sentences on the WiFi service:

“Many Customers want to stay connected while aloft, and your chances of flying on a Southwest Wi-Fi-equipped jet improves as the year progresses. In April, we began a two-year process of installing this state-of-the-art connectivity on our entire fleet.”

Other than that Southwest is making no effort to publicize the new WiFi service, which begs the question “Is there a problem?” Early 2010 has come and gone, April 2010 was three months ago, where’s the WiFi? I understand that it will take some time to install it on all the planes but this is a marketing opportunity and a major addition to in-flight service. Is SWA just unenthusiastic, uncaring, or embarrassed about offering WiFi, or is there a problem? If it was meant to be a secret it was not the smartest move to build a webpage to announce the service. My guess is that there have been major problems and the corporate PR people are hoping no one will notice. If that’s the case then they would be wrong.

LUV is the SWA Way, but you pay for WiFi

They have said that the service will not be free. That’s disappointing from a business standpoint. For an airline that is full of LUV’ it would seem that one inexpensive way to build customer love would be to offer free WiFi like Starbucks. I published an article today praising the wisdom of free WiFi and rather than repeating here I’ll offer the link to the article.

(The business benefits of free WiFi)

I admit I am biting the hand that feeds me. I will only fly SWA unless I can’t get to a city with their routes. But between the political jab in Spirit magazine and the noticeably absent WiFi service I am not feeling the LUV right now. I’m sure I’ll get over it and in a few weeks I’ll be flying to Dallas on SWA and I’ll be happy to do it … but just in case Gary Kelly reads this please note that ‘thump’ you hear outside of Las Vegas or Austin might be me landing a few minutes before the plane does. You never know, some people have no sense of humor.

More Articles

Starbucks makes a smart move: Free WiFi

09 Friday Jul 2010

Posted by in About Reno, Branding, Communication, Customer Relations, Customer Service, Information Technology, Internet, Lessons of Life, Management Practices, Public Relations, Re-Imagine!, Relationships, Rotary, Social Interactive Media (SIM), Social Media Relations, The Tipping Point

≈ 11 Comments

Tags

, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

by Paul Kiser
USA PDT  [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Customer Loyalty: Paul Kiser in Starbucks style

Today I’m dressed like a Starbucks employee to honor the wisdom of the decision-makers at the famous coffee company to team with AT&T to offer free WiFi to all. They started it on July 1st. It is a smart move…a very smart move.

Why? There is one common aspect of every successful business and it is simply to give your customers a reason to love you. That’s it! Customers who love a service or product is an absolute ‘must’ if you want to build customer loyalty and business referrals. You can spend millions of dollars in advertising and not get the return that a company gets with requited love from their customers. With free WiFi Starbucks has found a way of creating value-added service that will cause many people to love Starbucks.

If you have a ‘butts-in-the-seats’ type of business and you want customers to: 1) frequent your location, 2) spend time and money in your business and, 3) be loyal to your business then free WiFi is one of the best ways to make it happen. Here’s what will happen for Starbucks over the next 12 months.

  • Starbucks will see increased traffic of laptop users (a ‘small’ market of people who will buy almost 200 million laptops in 2010)
  • Starbucks will see more repeat business
  • Starbucks will be more visible to more people
  • Starbucks will not need to spend as much on advertising and will get more social media publicity

All butts-in-the-seats organizations would like to experience these four outcomes in their business, so why don’t more places offer free WiFi? In brief, the answer is ‘accountant-think’, which is always short-sighted. The common rationale is one of two issues. First, instead of seeing free WiFi as an inexpensive way to add value to their service the accountant-think business people try to make it a revenue source. In Reno, Nevada the major hotel/gaming properties have been known to charge as much as $500 to ‘turn on’ WiFi in their convention areas and most of the properties charge around $13/day for guests to have access to WiFi. The result is that technology conventions go elsewhere rather than be charged for a service that they can get for considerably less (or free) in another market. The Reno gaming properties have boxed themselves in with contracts or dependence on the revenue source from WiFi, so they are now in a death spiral of losing more and more business or give up a piece of their dwindling revenue.

Last year I was in Las Vegas on a business trip and stayed at the South Point property. They charged a fee for WiFi, so I went to Starbucks to get online (my home account is with AT&T, so I’ve always had free access at Starbucks.) Afterward I picked up dinner at the Outback Restaurant next door and took it back to my room. South Point didn’t get me to stay on property, nor did they even get me to eat at in-house, simply because they didn’t offer Free WiFi. Is that a smart business move on their part? Nope, just good, solid accountant-think.

The second rationale accountant-think executives is that WiFi customers don’t have a revenue impact. In August of 2009, Erica Alini wrote an article for the Wall Street Journal (NOTE: the Wall Street Journal or WSJ is a historical archive of old business trends written by accountant-think reporters) that declared, “Coffee Shops Pull the Plug on Laptop Users.” For her article Ms. Alini cites three examples in New York that discussed limiting or eliminating laptops at a cafe or coffee shop. The most common problem seemed to be too many customers … what a tragic problem … and that some laptop users were purchasing minimal product. However, Ms. Alini admits that some places were using laptop users to ‘make the place look busy.’

A deserted restaurant is cause for people to avoid the business, so having customers, even minimal revenue producing customers, can mean more paying customers. My question is how much would a coffee shop have to pay people to sit and look like customers? Free WiFi is a small price to pay. I spend $10 to $15 per day at my Home Starbucks on Keystone in Reno, NV, USA. It will not make me a shareholder, but it is money I would not spend in one place, except for the fact that I am a captured customer. I also always meet with people at a Starbucks, so I bring in additional customers. The major factor in my customer loyalty is the access to free WiFi.

Starbucks has made a very smart business move with making free WiFi a value-added service for all and the return on the service will reap big dividends in customer loyalty and increased traffic (butts in the seats.) Starbucks customers have a new reason to love Starbucks and that is key to survival in today’s world. But don’t try telling that to the accountant-think executives running other stores and restaurants. They just won’t understand it … and I’m sure that’s okay with Starbucks.

More Articles

Two Barbecues and a Wedding

08 Thursday Jul 2010

Posted by in Branding, Customer Relations, Customer Service, Lessons of Life, Management Practices, Public Relations, Re-Imagine!, Recreation, Relationships, Travel

≈ 1 Comment

Tags

, , , , , , , , , , , , , , , , , , , ,

by Paul Kiser
USA PDT  [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser

I’m not a ‘big family celebration’ type of guy. I have about a two-hour threshold of family socializing and then I’m good for a year or two. It’s a family cultural thing. As my three older brothers and I moved out of our childhood home we didn’t make it a priority to keep close contact we each other, and in my case my parents moved out of my hometown when I went to college …., maybe that was meant to be a message.

Alexander was not impressed with the pomp.

So when it was announced that one of my spouse’s second cousins was getting married the day after the 4th of July and that all the family would be going to Colorado for a major weekend of celebrating, I was not the first one to pack my bags. It’s not that I don’t like the my spouse’s family because they are a very caring and intelligent group of souls, but I like control in my life and traveling and living in mass is about as out of control as it gets for me.

My spouse and her mother understands this character flaw of mine, but ‘no’ was not an option in this case. Initially I resisted the idea of being part of the Reno delegation but the final incentive was to add a couple of days to the trip to spend time with my daughters in Colorado. That got me to join the party … that and the potential ramifications of being a lone holdout for the event. The plan was finalized and tickets were purchased.

I was going to a family wedding in Boulder, Colorado … did I mention I don’t like family get-togethers?

A Perfect Backyard Wedding

So last week we flew to Colorado for some quality time in my home state. I prepared myself for what was to come … but I had no idea what to expect.

We spent a busy, but fun day-and-a-half with my daughters south of Denver and then drove up to Boulder for a gauntlet of family oriented parties. We were staying with one of my spouse’s first cousins, who live outside of Boulder on a ranch.

House in the Grove - Near Boulder

Sweet Home Colorado
My apprehensions about staying in someone else’s house were blown away when we got to their ranch. It was like page out of Better Homes and Gardens. We shared a ‘cottage’ with my brother/sister-in-law and their daughter. The cottage consisted of two bedrooms and a bath over a kitchen/living room. Her cousins have only lived there a little over a year, but they have done a tremendous amount of work to the main house and the cottage to make them comfortable and beautiful living spaces.

The property was among a grove of multiple types of trees with a stream running through it. In addition to the trees the landscaping showed the care and attention of thousands of hours of planning, planting, and maintenance. Across the creek and beyond the trees were horses and chickens to complete the experience for any child under 10. Did I mention the two zip lines? Well, suffice to say it was a joy to spend several days there.

(Zip Line – Wikipedia definition)

Our hosts held an excellent catered barbecue (Flatirons Catering) on the 4th of July with about 80 people attending and except for the late afternoon thunderstorm it was a one of the many highlights of the trip. Later that night some of us even rode the zip line across the stream in the dark…not advised when inebriated, but fun regardless of the state of sobriety.

(Flatirons Catering website)

View of the Flatirons over Boulder, CO

American-Values Oriented
I also spent a few free hours in Boulder and I came to appreciate the beauty of the city and the warmth of the people. People in Boulder care. They care about the environment. They care about quality of life for all. They care about politics. All of that care is translated into positive, happy people who love life.

Much of our country is infested with a group of disgruntled, bitter, sarcastic people who blame everyone else for all the country’s ills. Some people have gone as far as making up problems so they can be unhappy about them.  That’s not Boulder. Boulder is a no-excuses, we’re-in-this-together, make-lemonade type community. Boulder is an American-values place that kept true to our founders ‘United We Stand’ attitude. Don’t get me wrong, the city has had its share of problems and is not immune to failure, but a simple drive around the streets show that they have dealt with adversity and triumphed where other cities have failed and given up. I didn’t realize what a breath of fresh air a community of positive, happy people could be until I spent some time in the city at the foot of the Flatirons.

The Buff Restaurant in Boulder, CO

In The Buff
Boulder is a creative place with high standards in business. In America the definition of bad food is any restaurant on the property of a motel. However, in Boulder The Buff Restaurant has leased its space from a Best Western motel since 1995, and it was one of the most pleasant eating experiences I’ve had in a long time. I had the Baja Benney which was a version of Eggs Benedict with avocado, artichoke hearts, and tomatoes. They also had Bhakti Chai tea which is made by a Boulder-based company, which was the best chai tea I’ve ever had..and I’ve had a lot of chai tea. In Boulder, customer expectations are high and the business owner who is looking to sacrifice value-added service and quality for profits is not going to be around long.

Father of the Bride greets the guests

(The Buff Restaurant website) and (Bhakti Chai Tea website)

Weather to Enhance Any Occasion
During my fifteen-year absence from my home state I forgot about Colorado weather. A typical summer afternoon includes a thunderstorm to cool things down in the afternoon followed by clearing sky and a pleasant evening. It’s perfect weather to spend time outdoors … a lot.

The Main Event

The weather was a factor for the main event of the week, which was of course, the wedding. It was an intimate, but beautiful event held in the backyard of the parent’s of the bride. The vows were sincere and funny and the entire ceremony was under crystal blue afternoon skies. There was a slight breeze that made the leaves sound like gentle applause to the event being held in their midst. For a July outdoor wedding it was a perfect combination of people, weather, organization, and ambiance.

In all, the trip was a great success. I could go on about the place we stayed, the preparation and work that the Colorado families made for all of us, Boulder, the wedding, my daughters, or how exhausted we all were by the time we got home, but suffice to say it was a fun experience.

I’m still not a fan of big family get-togethers, but I’m glad I went on this one.

More Articles

Rotary New Year: Retread or Renaissance?

25 Friday Jun 2010

Posted by in 2020 Enterprise Technologies, Branding, Club Leadership, Communication, Membership Recruitment, Membership Retention, Passionate People, Public Relations, Relationships, Rotary, Rotary@105, Social Interactive Media (SIM), Social Media Relations

≈ 1 Comment

Tags

, , , , , , , , , , , , , , , , , , ,

by Paul Kiser
USA PDT  [Twitter: ] [Facebook] [LinkedIn] [Skype:kiserrotary or 775.624.5679]

Paul Kiser - Public Relations Chair, Rotary District 5190

On July 1 of every year Rotary rolls out a new administration. From the club level to the 18th floor of One Rotary Center the leadership for our organization makes quietly dramatic team substitution. Each year starts with the hope of pushing Rotary to new levels of success and each year ends with a long sigh of relief.

When I first joined Rotary on July 5, 2001, I learned quickly that a new adminstration was not to take any action, including planning, until July 1, which meant that it was late August before the club leadership could get organized. This concept of not ‘stepping on the current President’s toes’ was an outdated, destructive dogma that held back the club from being prepared and in motion when the first bell rang in July. Somewhere around our Centennial in 2005 I noticed that the attitude was changing and clubs were being encouraged to get the new leadership trained and ready before July 1 and each subsequent year the quality and preparedness of clubs has improved. At least in our District, the class of 2010-11 is perhaps the best prepared for putting words and ideas into action when they stand up in front of the club on Week 1.

Theme for 2010-11

But preparing and training only set the stage, it is performance that counts. The world has changed and the role of a service organization that is not bound by religious, political, or ideological motives is more critical than ever in a world where those motives are driving a wedge between people instead of uniting them. Rotary’s constitution and history have freed our members from judging our fellow world citizens before we offer to serve, nor do we serve them with the intention of converting them to our beliefs. Rotary’s motto of Service Above Self means that we are in the unique position of unrequited care and service to others. In 2010 and beyond, the world is in desperate need of that which is the core of a Rotarian’s heart.

But we are faced with a challenge that has been dogging us for years. Despite multiple years of great Rotary International (RI) Presidents, and District Governors, one year looks much like the previous year any many of our key club functions. Our new themes and leadership fail to make any significant headway with the-way-we-have-always-done-things paradigm.

One area that demonstrates this is in Membership. An organization that is stagnant in membership growth cannot expect to meet new challenges and yet for seven years we have sat at 1.2 million members. In our District (5190) the average size of a club has been steadily shrinking. Last year I researched the last five years and found that we have dropped from an average of 53 members per club (June 2005) down to 47 members (September 2009.) As of April of 2010, that average has dropped to 46 members per club. This is not a criticism of our District because I suspect I would find the same data in all the North American Districts. It is apparent that not only is our growth stagnant, but our clubs are shrinking, which means fewer members to take on a bigger role.

2010-11 RI President Ray Klinginsmith

The question for each of us is whether this will be another year of Retread Membership or a year of rebirth, (Renaissance,) in Membership? To have a rebirth we must have a new approach and not be locked into medieval thinking. Current RI President John Kenny gave us the theme, The Future of Rotary is in Your Hands, and upcoming RI President Ray Klinginsmith challenges clubs to ‘get bigger, better, bolder’. Both invite Rotarians to not make a Retread of the 2010-11 year, but to spawn a Renaissance of our organization. So what holds us back?

(Rotary meant for young professionals? Click here for story.)

I have had many conversations with Rotarians about membership. I often hear about the barriers and challenges. But what I know is that the difference between a Retread Rotary year and a Rotary Renaissance will be determined not by a theme, or by the words of the RI President, or by great work by a District Governor. Creating a Rotary Renaissance will be determined by individual club members who decide that there are no excuses and that failure in membership growth is not an option. Robert Kennedy is credited with saying, “If not us, who? If not now, when?” Two questions every Rotarian should ask themselves in this new Rotary year.

More Articles

To Believe in the Better Me

22 Tuesday Jun 2010

Posted by in Branding, Ethics, Lessons of Life, Management Practices, Passionate People, Random, Relationships, Social Media Relations, Tom Peters

≈ 1 Comment

Tags

, , ,

by Paul Kiser [Twitter: ] [Facebook] [LinkedIn] [Skype: kiserrotary or 775.624.5679]

Paul Kiser and Family

I have a friend who was recently dealt with one of those unfair blows that we get in life. My friend is handling it well; however, even though the act was unfair, most people would still ask, “Did I fail?”

What you need to know is that this friend reminds me of a younger version of me. This person is crazy enough to view the world with a vision that sees through the masks of false conventions and questions behaviors, rules, and ideas that are silly, immoral, ignorant, or are just plain wrong. We are the type of person to tell the King that he’s wearing no clothes and then continue by telling him what he should be wearing. “Just because.” or “Because I say so!” are not good enough reasons for people like us, and that makes us a target to those who think that unquestioned obedience is a sign of strength.

(See Article on Becoming the Target)

PR Pro and fellow blogger, Jules Zunich, recently mentioned that she was a Purple Cow, which was a reference I didn’t get until she explained that author Seth Godin has written several books that promote the idea of being remarkable and indispensable; however, by standing out like a Purple Cow among the black and white cows, as Jules puts it “…certainly makes them a target for not fitting in.” Standing out doesn’t sit well with some people, especially with people who thrive on hierarchy.

(Catch Jules Zunich’s Blog by clicking on this link)

My guess is that my friend has been questioning what could have been done differently because in any negative situation there is option of not participating, thus avoiding any conflict. Drawing on my own experiences I can imagine there is a mix of anger, frustration, and self-doubt, all emotions that wear us down and can be more destructive than motivating.

The difference between my friend and myself is that over the years I have tried to stay embedded in the journey of life. Focus on what I do today and know that conflict will occur. When conflict does occur I will fight the battles I need to and walk away from the battles that have no value to me. My attitude towards life involves a mythology where I hold the hope that at the end of life there is a Better Me.

Signs of life

I don’t believe in mythological deities, but I do subscribe to the idea that in the end of life (or time) everything I’ve done (both good and bad) will be apparent to all, and likewise I will know all that was said and done (both good and bad) by others. In this mythology I hope that the Better Me can help guide me through the conflicts of life, but it will be my choices that will determine how proud or ashamed I will be in the end.

It is a mythology that has given me comfort and motivation to try to do the right thing, while not getting too hung up on those who misuse their power or authority, because I believe their actions will only reflect on them, not me….or the Better Me.

More Articles

Public Relations and Ethics: Cover up or come clean

18 Friday Jun 2010

Posted by in 2020 Enterprise Technologies, Branding, Communication, Crisis Management, Customer Relations, Customer Service, Ethics, Management Practices, Public Relations, Relationships, Rotary, Social Media Relations

≈ 2 Comments

Tags

, , , , , , , , ,

by Paul Kiser [Twitter: ] [Facebook] [LinkedIn] [Skype: kiserrotary or 775.624.5679]

Paul Kiser - CEO 2020 Enterprise Technologies

In an ideal world a Public Relations person would be the liaison between the organization they represent and the community. The problem with that concept is that the community doesn’t pay the salary of a Public Relations person. If someone wishes to be paid in a PR career they have to serve the interests of the organization, not the community. In the world of publicly owned corporations the interests of an organization are always about profit, not what is right or wrong. The job of the PR person is to protect the public image of the corporation….sometimes even if it sacrifices a person’s ethics to do it, and there’s the rub.

Public Relations should be exposed to full light

Public Relations is not inherently evil. The purpose of PR in any organization should be to educate the public on the organization and address any misperceptions or misunderstandings that would put the company in a negative light. Unfortunately, corporate executives don’t always stop at misunderstandings. They want the company to look good even when they have screwed up. The pressure on the PR staff to cover up or mislead the public can be oppressive, including requiring employees to sign non-disclosure agreements that extend beyond employment (even though they may not be legally enforceable.)

The difference between ethical and unethical PR tactics is not always clear. In the case of criminal situations, such as a violent employee, an organization has an obligation to withhold certain information to protect the dignity and privacy of the victims and the rights of the accused. At the same time a company has an obligation to inform the community of any potential danger, even if it may reflect negatively on the company or reveals corporate negligence.

A good example of questionable ethics is the PR strategy that BP has used during the Gulf of Mexico oil spill disaster. They have clearly sought to minimize the scope of the spill and kept information closely guarded. It will be years before we know the truth, but the use of massive amounts of toxic oil dispersants seems more of an intent to hide long, black, visible oil slicks from news media cameras than a logical strategy to mitigate the problem. This is textbook example of an unethical PR tactic of deferring the bad news from being today’s feature story on CNN in the hope that it will be a footnote in history when the truth surfaces.

Tony Hayward - BP CEO

Many people may think that Tony Hayward is the bumbling fool responsible for the PR mess at BP; however, anyone in our field knows that the PR staff will be radioactive when they apply for a position at another company. For the person in Public Relations, how the organization responds to a major PR crisis could end her or his career. This may not seem fair, but it is appropriate. People who work with unethical executives always have the option of saying no, and if needed, resigning before they sacrifice the truth or the well-being of the public or their fellow workers.

How to Draw the Line
So how can you decide when your ethics are being compromised by your organization? Here are four tests used in Rotary to determine if what you are doing is ethical or not:

Is it the truth? – Truth can be elusive, but in this context it means are you not lying and you are not attempting to be deceptive by what you are saying or not saying.

Is it fair to all concerned? – A company wants to be treated fairly by the media and public, but there is an obligation for the company to do the same.

Will it build goodwill and better friendships? – This is the best part of public relations and should be the foundation of every organization’s efforts with the community. Goodwill and an offer of friendship may be interpreted as manipulation at first, but by being consistently genuine will eventually dispel the cynicism.

Will it be beneficial to all concerned? – This is not for the short-term, but for now and into the future. There is no reason that a difficult public relations issue cannot be made into a win-win for everyone…providing the company is willing to act responsibly and look out for the public’s interest as well as that of its shareholders.

More blogs

Pay It Middle: The Balance between Too Much and Too Little Compensation

01 Tuesday Jun 2010

Posted by in 2020 Enterprise Technologies, Communication, Consulting, Customer Relations, Customer Service, Employee Retention, Human Resources, Lessons of Life, Management Practices, Public Relations, Relationships, Rotary, Science, Social Media Relations, Violence in the Workplace, Women

≈ 2 Comments

Tags

, , , , , , , , , , , ,

by Paul Kiser [Twitter: ] [Facebook] [LinkedIn] [Skype: kiserrotary or 775.624.5679]

Yesterday I wrote an article about research that shows that too much compensation actually makes performance worse.  A fellow Rotarian (thanks Skip!) sent me a link to a great video by RSA Animate that illustrates the issue and the research.  If you haven’t seen it take a look:

Dan Pink: Drive and Purpose YouTube Video

Paul Kiser - CEO 2020 Enterprise Technologies

The article is here: (Mega Executive Pay Leads to Poor Performance)

But the question is why does mega pay negatively impact performance? Here’s my theory.

The Psychology of Making Too Much Money – Barney and the Manna ATM
A man named Barney goes to withdraw $500 from his local ATM. Instead he is given $5,000. When Barney checks his balance it shows that no money was withdrawn from his account. He could go to the bank and let them know that he thinks the ATM has made a mistake but he doesn’t. Initially he is afraid that someone will discover the mistake and take the money away, but no one says anything and eventually Barney’s fear eases. Each week he goes back to the same ATM for another withdrawal and the same thing occurs. He tries other ATM’s, but he learns that it is just this one that gives him money for nothing. Soon he has built a life around getting $5,000 every week from this ATM. His fear has now subsided, but he feels a little guilty, but also a little evil.

One evening Barney is in a rush for the money and pushes a woman out-of-the-way to make his transaction. The woman is irritated but stands to the side while Barney enters in the information. When the money comes out she notices that he received $5,000 but only requested $500. She points this out to him and he denies it. She knows what she saw and she won’t be convinced. Barney offers to give her half of the money and she refuses the offer. She says she is going to tell the bank….What will Barney do to keep his lifestyle?

When examining behavior by executives and managers in the banking crisis of 2007-09, the answer to that question: “What will a man do to keep his lifestyle?” (I’m not being sexist, just accurate) is answered by the unethical business decisions that led to massive financial failures in 2008-09. Pay might purchase a person’s talents for an organization, but at a certain point, too much compensation begins to purchase the person’s ethical compass. Good decision-making is replaced by self-preservation and the future of the business is sacrificed for the financials of the current quarter.

The lesson is that too much compensation becomes a trap that will often lead to unethical decisions. Mega pay not only doesn’t improve performance, it lures executives to the dark side.

Maslow's Hierarchy of Needs

The Psychology of Making Too Little Money – Maslow’s Hierarchy of Needs
The other side of the issue is paying too little. In 1943, a researcher named Abraham Maslow published a paper titled: A Theory of Human Motivation. The work was based on examining successful people and their living situations. From his research he concluded that there is a Hierarchy of Needs that must be met in steps, with each step supporting the next level.

In Maslow’s paper he proposes that humans must meet their basic survival needs that contribute to sustaining life as the base level of life; however, security and safety needs are the next level. All levels above that (Belonging, Esteem, and finally, Self-Actualization) are dependent on the needs of the first two levels being met.

This is the key. Employers that fail to compensate their team to the point of a living wage should expect their staff to be in a constant state of crisis and that means they cannot expect these employees to be creative and innovative in dealing with the common issues that might arise with the customer. An underpaid employee will be in a constant state of personal crisis that will lead to many issues including reliability, focus, and attitude.

The question is how much is a living wage? That takes an individual examination of the job, the market, and the economy of the region. As the video suggests, you should pay enough to take money off the table as an issue.

More Articles

Business: Public Relations, Management, and Social Media Related

Rotary Related

Science Related

Personal Experience Related

Our Country and History Related

Relationships and Thin Slicing: Why the Other Person Knows What You’re Really Thinking

28 Friday May 2010

Posted by in 2020 Enterprise Technologies, Book Review, Branding, Communication, Customer Relations, Human Resources, Lessons of Life, Management Practices, Membership Retention, parenting, Public Relations, Relationships, Rotary, Science, Social Media Relations, The Tipping Point, Violence in the Workplace

≈ 7 Comments

Tags

, , , , , , , , , , , , , , , , , , , , , , , , , , ,

by Paul Kiser [Twitter: ] [Facebook] [LinkedIn] [Skype: kiserrotary or 775.624.5679]

Paul Kiser - CEO of Enterprise Technologies, inc.

You’ve been warned about ‘this person’ and now you’re being introduced to them. You smile and shake his hand and say, “nice to meet you.” Visibly, you are polite and friendly; however, inside your hoping to be able to move on because even though you’ve never met him before you are preconditioned to not like him. The introduction ends and you move on believing that went things went smoothly. He walks away knowing that you dislike him and he begins to form a negative impression of you. In less than five seconds you have cemented a negative relationship…and you didn’t even know it. What happened?

Malcolm Gladwell

In Malcolm Gladwell’s book, Blink: The Power of Thinking Without Thinking, it is called it thin-slicing and it is based on solid research. Gladwell uses many examples of how the human brain picks up seemingly unseen and unheard clues and can accurately identify what is going on in a given situation. In one example, researcher John Gottman and his team coded conversations between married couples using 14 emotional identifiers (1=contempt, 2=anger, etc.) and found that they could accurately predict whether or not the couple was heading for a divorce by the subtle clues that betrayed the inner thoughts and attitudes of each person. Most of these signals lasted a second or less, but the signal clearly indicated the inner feelings of the person and the pattern of their relationship.

Gladwell argues that in a thin-slice experience we usually do not know what we know, nor why we know it, but the evidence is conclusive, we do know it. It is often described as a ‘feeling’ and people usually cannot explain it to others, so it is usually dismissed as being oversensitive. Gladwell‘s research suggests that the feeling is real and that our unconscious mind is the source of the analysis that creates a tangible, and accurate feeling and/or assessment of the situation.

Conversations Are Never Just Casual

Based on the information in Blink one can conclude that when someone has a dislike for someone, or when people discuss someone else behind their back, the attitudes felt or expressed privately will be exposed in subtle hints the next time we meet the subject of the gossip. We are taught as children to not gossip about others, which was a valuable lesson based on what we now know; however, in the business world people often discuss work performance of subordinates with their peers or superiors. Those discussions then shape our attitudes about the subordinate, which are then revealed in our next interaction with the worker. The same can be said of any relationship, whether it be a superior/subordinate, peer/peer, Club member/member, parent/child, spouse/spouse, or any interaction between two people. Simply put, strong attitudes and opinions about another person can and will be read by that person at the next meeting.

But what is worse is once a negative relationship is formed it is almost impossible to revert it to a positive relationship. Gladwell says that if a person has contempt or other negative attitudes towards someone, even a kind or reconciliatory gesture will be misread as manipulation or motivated by a hidden agenda. That idea is reinforced by the theory of cognitive dissonance, which suggests that once we have an opinion or belief about something we will reject evidence that contradicts our opinion or belief and will even go so far as to manufacture evidence or examples to support our version of the truth.

Do We Have to Like Everyone?
Certainly we don’t have to have a positive relationship with everyone, but negative relationships tend to expend more of our energy and time. This is especially true for people in positions of leadership. Consider the time spent on emails, meetings, phone calls, and emotional stress that involve interactions with people who we have an adversarial relationship versus the support and positive reinforcement we receive through friendly relationships. It is obvious that a negative relationship that is based on our preconditioning to dislike them is not only counterproductive, but also an unnecessary waste of time and emotion.

The first step in avoiding the downward spiral of negative relationships is to recognize that our internal dislike for someone is not hidden from that person. Our actions, behaviors, and responses will be picked up and will, in turn, dictate their response to us. Gossip, whether it is causally done with friends, or professionally sanctioned as part of ‘assessment’ of subordinates is dangerous to our relationship with that person and will ultimately make our life more difficult. Most of us were taught at some point to never say anything about anyone unless you are prepared to say it to their face….it is a good rule in the home, at work, or anywhere else.

Rotary's Four-Way Test

Rotary has a Four-Way Test that is a guide to any relationship. It is meant to take Rotarians to a higher standard in business and in life. The ‘test’ is as follows:

  • First, is it the Truth?
  • Second, is it fair to all concerned?
  • Third, will it build goodwill and better friendships?
  • Fourth, will it be beneficial to all concerned?

Great words that can help us to build great relationships…even when sliced thin.

More articles

Dissatisfiers: Why John Quit

21 Sunday Feb 2010

Posted by in Club Leadership, Communication, Customer Relations, Customer Service, Employee Retention, Human Resources, Lessons of Life, Management Practices, Membership Retention, Public Relations, Relationships, Rotary, Rotary@105, Social Media Relations, The Tipping Point

≈ 4 Comments

Tags

, , , , , , , , , , , , , , , , , , , ,

by Paul Kiser
USA PDT [Twitter: ] [Facebook] [LinkedIn] Skype: kiserrotary or 775.624.5679]

Paul Kiser

Why Did John Quit?
In my years in management, human resources, and service club involvement I have watched many people leave organizations and periodically someone in the organization starts throwing around the ‘R’ word: Retention. What follows are committee meetings, calls for surveys, and finger-pointing. The search usually turns up discovery of a plausible single cause for the problem based upon limited evidence, followed by a shrug of shoulders because the alledged cause is almost always determined to be a reason that is out of control of the organization.

Finding the real reason for attrition for any organization is elusive because there is almost never just one reason for someone to quit. The decision to quit is typically after the person has accumulated multiple ‘dissatisfiers‘ or negative experiences that finally caused the person to make a change by leaving. Dissatisfiers can be issues about pay, benefits, or other tangible reasons; however, most negative experiences are intangible acts that weaken (or fail to strengthen) a person’s perception of belonging to the organization.

A Dissatisfier may be something small, like a person not getting thanked for his or her contribution to a special project, or something more significant, like a lack of a desired promotion. As each Dissatisfier is added the person gets closer to the decision that the organization is not meeting his or her needs.

While a group or organization may be unaware of their actions that cause a Dissatisfier for an individual, people often consciously use Dissatisfiers to drive away a member or employee from a group because it is a subtle form of discrimination that is difficult to detect and easy to blame the victim as being overly sensitive. We learn this tactic at a young age and often as a byproduct of sibling rivalry when one child torments another by subtlety annoying them until they react violently. In adults, the behavior is rarely as overt, nor does it result in violence, but can be very effective in weeding out diversity in the group.

When the Dissatisfiers are not the result of a conscious effort against a person, but rather the failure to include the person, the result can be the same. Over time the person may ultimately decide to quit for a better opportunity, or, in the case of a volunteer organization, leave for no other opportunity.

The Perfect Environment to Study Dissatisfiers
Volunteer organizations are an ideal environment to study the effect of Dissatisfiers because the issue of compensation and/or benefits (tangible rewards) can be ruled out as factors for attrition. While some may conclude that because there is no tangible rewards for a volunteer, his or her involvement is tenuous all the time; however, often an individual has a deeper commitment to a volunteer organization simply because they are involved for more meaningful reasons. That reason may be as simple as wanting to be a part of an organization that seeks to do good, but for many people who need is often more powerful than monetary gain.

Members of a volunteer organization should feel that the work they perform not only gives them a sense of accomplishment; but also gives them a sense  of worth, belonging (or friendship) and pride. For a member to leave that organization means that the group failed to provide or connect the member to the key rewards of volunteer service. Attrition in a volunteer organization is often blamed on a single external factor (a bad economy) or the person (not in the organization for the right reasons) rather than examine the Dissatisfiers that they might have been able to address that would have retained that member.

To improve retention organizations need to stop looking for the single factor for attrition, and start looking for the list of Dissatisfiers that led to the decision to quit. In volunteer organizations, a member’s involvement is to fill a need of belonging and attrition can only be attributed to internal Dissatisfiers, not external factors.

More Articles