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Category Archives: Public Relations

The Beginning of the End For Starbucks?

11 Wednesday Feb 2015

Posted by Paul Kiser in Branding, Business, Communication, Customer Relations, Customer Service, Ethics, Public Image, Public Relations, Social Media Relations, The Tipping Point

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Tags

*bucks, caffine, Coffee, coffee brewers, Coffee retailers, Oprah Chai Tea, SBUX, Starbucks, tea

WTF? Even Jasmine is disappointed

WTF? Even Jasmine is disappointed

There are always people who hate Starbucks. It’s easy to do. A person can find retail coffee brewing houses that make as good, or better espresso drinks, and the die-hard loyalty of Starbucks customers, like myself, can be obnoxious. Even the term, ‘barista,’ can seem pretentious to some.

Still, Starbucks has always done one thing right: exceed customer’s expectations. Note some of their highlights:

  • When coffee drinking was dying out with old people who were raised in the era of the peculator coffee pot, Starbucks revolutionized coffee drinking with espresso drinks that created a new generation of caffeine consumers.
  • When other food and beverage businesses were trying to get the customer out the door as fast as possible, Starbucks was offering free WiFi and encouraging customers to enjoy a non-work, non-home, ‘third place’ to spend time to relax and enjoy.
  • When the coffee/tea/snack menu was becoming boring, Starbucks re-designed their menu and name to become known for more than just beverages.

Starbucks has always tried to do a little more than their competitors, which is why they have stood out. 

But lately it seems Starbucks has fallen victim to the accountants and investors. This is to be expected. The average Fortune 500 or equivalent corporation last only between 40 to 50 years. Smaller companies have a much shorter life span.

“The average Fortune 500 or equivalent corporation last only between 40 to 50 years”

Typically a successful company manages become established and then after a period of time it catches fire. This is usually a combination of having a great idea at an unexpected moment. Customers often have a feeling of relief and joy associated with the product or service, a “WOW!” feeling. It can take twenty years or more for a business to have this kind of impact in a market.

If the business can survive the explosive growth phase, the next phase is coasting or reinvention. Coasting companies usually don’t make it to forty years. Competition is always ready to go after the market share of the leader who thinks they’re unbeatable. Anyone can copy and improve upon an idea.

However, the business that works to keep ahead of the competition by offering their customers something extra tend to outlast those who only copy them. Certainly, Starbucks fits this mold.

But at some point the accountants and investors start chipping away at a successful enterprise. They start by whispering, “We can save five cents per unit if we don’t do this. Why should we offer this, it doesn’t bring in revenue!” Soon managers are focusing on saving money to look good, not creating new sales.

“We can save five cents per unit if we don’t do this. Why should we offer this, it doesn’t bring in revenue!”

That’s when the wheels come off. As the company ‘saves’ money the customer begins to wonder why they do business with them instead of the competition. As revenue shrinks, investors get nervous, accountants ring the alarm bells and the pressure to do more with less boils the great people out of the company. At this point the fate of the company is set. The people left don’t know how to offer the unexpected to the customer and if they did, it would be against company policy.

Starbucks became forty on March 30, 2011. Today they are almost 44 years old. So where is Starbucks now?

A few years ago I noticed that most Starbucks stores took away all the trash cans from outside the store. Starbucks offers drive through service and outdoor seating a most of its stores, so it is obvious that outside trash cans are needed, but somewhere someone said, “Why do we offer to take care of people’s trash? It doesn’t provide revenue!” That was the first sign of a change in attitude.

This past holiday season Starbucks was again offering their ‘Sticker’ program for the holiday drinks, offering a free drink for every five holiday drinks sold. At least a week before Christmas Starbucks began running out of the holiday drink syrups. This was in contrary to past years when some of the holiday drinks were available until well into January. Why would Starbucks miscalculate how popular the holiday drinks would be, and how hard would it have been to order more from their supplier?

Of course, without holiday drinks, Starbucks saved money on the Sticker program. Obviously, an accountant projected the maximum loss of free drinks through the Sticker program and cut off the supply when the maximum benefit was reached in holiday drink sales.

The final evidence for me was subtle, but obvious.

Many Starbucks offer a ‘Puppachino’ (whipping cream in a kid’s cup) for people who have a dog. This is an off-menu free service and it caused our dog to go from barking at the Starbucks window attendant to quietly and anxiously anticipating her Puppachino. Today, our Puppachino was water in a kid’s cup with a little whip cream on top.

The simple change in a free service was a deafening moan of a company that is hemorrhaging goodwill from cuts to the veins of good management. No one would offer a cup of sticky, whip cream-laced water to their dog inside a car. It was a slap in the face of the customers. The manager is saying, “we can’t afford to offer this service, but we know you’ll bitch if we stop it, so here, pour this on your backseat.”

Starbucks is in full retreat and is following the spiral downward to be just another company that we will reminisce about in ten years.

Is Taylor Swift Planting Pity Stories?

31 Saturday Jan 2015

Posted by Paul Kiser in Branding, Honor, Internet, Public Image, Public Relations, Social Media Relations, Women

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#katyperry, #superbowl, #taylorswift, HollywoodLife.com, katy perry, Music, pity, pop, Super Bowl, Taylor Swift

Taylor Swift:  Queen of Pity

Taylor Swift: Queen of Pity

Taylor Swift has always been a pity hound. Her ‘woe-is-me’ songs¹ about her failed relationships and enemies have one common denominator, namely, Taylor Swift.

But in the past few months stories about Katy Perry planning to “Diss” Taylor Swift at high-profile events, including tomorrow’s Super Bowl, have been surfacing. Hollywood Life ran almost identical headlines:

Katy Perry & Rihanna Plotting To Diss Taylor Swift At MTV EMAs (Hollywood Life, September 24, 2014)

Katy Perry Planning To Diss Taylor Swift During Super Bowl Performance (Hollywood Life, January 3, 2015)

Multiple media outlets picked up both stories, but all pointed back to Hollywood Life’s story without further evidence of fact. In addition, the actual source of the accusation is never revealed by Hollywood Life, so one can only speculate as to who has the most to gain by planting a ‘woe-is-me’ story.

Based on Swift’s history of pity pimping, it would seem more likely that she is planting stories about Katy Perry, than the Queen of Pop actually conspiring to use her Super Bowl honor to acknowledge the lesser wannabe pop star.

¹Songs and who the song is allegedly about (source):

  • Forever & Always – Joe Jonas
  • Better Than Revenge – Camilla Belle
  • We Are Never Ever Getting Back Together Again – Jake Gyllenhaal
  • Dear John – John Mayer
  • Out of the Woods – Harry Styles
  • Bad Blood – Katy Perry

Thank you Apple!

08 Friday Aug 2014

Posted by Paul Kiser in Business, Communication, Customer Relations, Customer Service, Ethics, Information Technology, Management Practices, Opinion, Public Image, Public Relations, Technology

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account, Amazon, Apple, Google, Google Play, iPhone, iPod, iTunes, Kindle Fire, Music, music library, password, scam, security, security questions

Apple's end product without iTunes, a useless piece of technology

Apple’s end product without iTunes, a useless piece of technology

Recently I was freed of my Apple conflict. Thanks to Apple’s security policy regarding my iTunes account, I no longer use it for buying music.

Like most people I have always used a PC. Apple computers were interesting, but I was always leery of the Apple agenda. I did have iTunes and an iPod and purchased songs through iTunes for most of my musical entertainment.

A few years ago I was given a Kindle Fire for Christmas and I began buying some music from Amazon, but then I had a split music library. One with iTunes. One with Amazon. Fortunately, I quickly discovered that my Kindle Fire couldn’t handle storing my songs, apps, and movies in the Kindle, so that ended my brief affair with Amazon music.

Then last year I was introduced to Google Play. I found that with their service I could play all the songs from my computer on my Android phone. Still, a question remained about the iTunes service I’ve used since I transcended from CD’s to digital.

In this past year, Apple made the decision for me. Apple has created a password security process that is complex and leads the customer to being locked out of his or her iTunes library with no recourse but to start a new iTunes account.

Here’s the way the scam works. During a purchase of an iTunes product, Apple forces the customer into a convoluted process that requires her or him to change their iTunes password and answer a limited choice of possible questions about the customer’s childhood memories. For several months after the customer has been forced to go through the new password procedure Apple allows him or her to make purchases from iTunes without giving the new password. The customer has no cause to recall the password until sufficient time has passed to make the customer forget the new password

However, after six months or so, Apple will spring the trap and make the customer give the complicated password before a purchase. Upon failing to give the correct password, Apple then requires the customer answer the questions about their childhood memories, which are so lame that most people won’t remember the answers.

So, then you contact Apple and get help, right?

Contacting Apple’s “Support” is where you find out how deep the password rabbit hole goes. They will ask for your password. You already tried that and they will, surprise, surprise, also find you don’t know it. They will ask for the answers to the childhood questions. You still don’t know the answers. After that they will ask you for the original credit card number with which you set up your account  iTunes account. When you can’t produce that number, they will ask for the serial number of the first Apple product you owned. In my case, this is the 1st generation iPod that was recalled several years ago.

R.I.P. iPod

R.I.P. iPod

That’s it. Because you can’t answer any of their ridiculous questions they will tell you they can’t do anything more for you. You must set up a new iTunes account and the past digital downloads  must be repurchased.

So now I must thank Apple. I no longer have a conflict with my digital music libraries. Google Play is the best choice and I won’t be purchasing anything from iTunes.

I suppose that someone will file a class action lawsuit with Apple in a few years. Apple emails will probably reveal their strategy to make customers repurchase their digital libraries and a settlement of a few dollars per customer will be made while the attorneys make millions of dollars.

In the meantime, I will listen to ALL my songs I purchased through Google Play. 

Forest Service Waved Off Early Air Support of Hunter Falls Fire Near Reno

27 Tuesday May 2014

Posted by Paul Kiser in About Reno, Crisis Management, Government, Management Practices, Public Relations, Recreation

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air tankers, Fire, fire boss, fire management, fire retardant, forest fire, Hunter Falls fire, KRNV, U.S. Forest Service, USFS, Washoe County Sheriff's Department, WCSD

12:04 PM Hunter Falls fire from Reno

12:04 PM Hunter Falls fire from Reno

On Saturday evening, May 17, the U. S. Forest Service was informed that there was an uncontrolled fire in the Hunter Falls area west of Reno, Nevada. Because it was dark and the area was difficult to reach by vehicle, the Forest Service elected to wait until dawn to attack the fire. On Sunday noon a ground crew still had not reached the fire and winds had picked up. The fire was rapidly growing sending smoke towering over Reno, Nevada.

According to an anonymous source it was 2:15 PM on Sunday before an air attack on the fire would begin and by that time the U.S. Forest Service had known about the fire for at least 15 hours. The lack of rapid response occurred on an active fire where high winds from an incoming front were predicted by the National Weather Service.

When asked about the delay in air support, a spokesperson for the U. S. Forest Service had said that air support was not available. According to the KRNV News in Reno, the Washoe County Sheriff”s Department, helicopter, capable of making water drops on a fire, was available. Another source said that two air tankers from California were in process of being repositioned Sunday morning to the Stead airport north of Reno to attack the fire.

4:55 PM Hunter Falls fire  continues to grow

4:55 PM Hunter Falls fire continues to grow

Apparently those resources were waved off by the Forest Service on Sunday morning. According to the source, the rationale for waving off the air tankers was to avoid dropping fire-retardant in the local watershed. There was no apparent reason for not using water drops from the Washoe County Sheriff’s Department’s helicopter.

The choice to send in ground crews, rather than air support, is also questionable. In 1994, a fire on Storm King Mountain fire near Glenwood Springs, Colorado killed 14 firefighters when high winds kicked up and trapped them.

Colder temperatures and precipitation over the next few days allowed the fire to be controlled; however, there are many questions that need to be answered regarding the decision to wave off air support considering the weather forecast and the difficult terrain of the Hunter Falls areas. 

The Grade Negotiation Season

21 Wednesday May 2014

Posted by Paul Kiser in About Reno, College, Communication, Education, Ethics, Generational, Higher Education, Internet, Opinion, Pride, Public Image, Public Relations, Respect, Universities

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college credit, Email, financial aid, grade point average, Grades, negotiation, professors, semester, student loans

Spring brings forth the failures as well as the flowers

Spring brings forth the failures as well as the flowers

Most people don’t realize that we are in a new season. It happens twice a year at the end of a semester when college professors are bombarded with emails from their students trying to beg, borrow, or steal a few points for a higher grade. It should be noted that the majority of these emails are not coming the students who attended class, turned in assignments on time, and studied for the tests. No, these are the students that missed class, turned in assignments late, and had a party to go to rather than study.

The emails are typically as follows:

Hi,

Could u look @my grade. I need 2 have a c n u’re clas or i lose my finansal aide. i was sure i had a c n u’re class.

Rach

The student often assumes that the professor knows in which class the student was enrolled, and writes as if she or he is texting a friend. The student probably knows that they didn’t deserve a “C” in the class; however, they hope that the professor will feel sorry for them and bump them up. Usually, nothing changes, but the student can say to her or his parents that they were sure they had a “C” in the class and that they even complained to the professor, but he or she wouldn’t change it.

For the professor, these emails take pointless hours of time to review the scores, confirm the grade, and respond. It turns the end of the semester into a circus where all the clowns come out of the woodwork after being absent most of the semester.

There is nothing wrong with a student questioning their grade; however, if a student is at the borderline of losing her or his financial aid, and/or falling below the required grade average for enrollment, the problem is not about one grade, but the overall performance in all classes.

Sadly, professors are not allowed to offer an appropriate response such as:

Rachel Smith
Student
ENG 203 – Writing For Business

Dear Rachel:

Thank you for your email. Your grade is based on your participation in my class and reflects the work you performed. The “D’ you received is not only correct, it is generous. I’m pleased to see that a student like yourself will no longer be offered financial aid, so that a better quality of student can now be a recipient.

I wish you well on your future in the world of menial labor for which you may or may not be qualified.

Sincerely,

Edward Terrell
Professor
University of  Higher Education

 

Stop Using the Fahrenheit Scale

19 Monday May 2014

Posted by Paul Kiser in About Reno, Communication, Education, Generational, Government, Lessons of Life, Public Relations, Science, Technology

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Celsius, Centigrade, comfort, degrees, Fahrenheit, scale, temperature

I know you think it’s hard. We were taught temperature in the Fahrenheit scale. It’s all we know. Now forget it.

The problem in understanding the Celsius scale us that we try to convert Fahrenheit to Celsius, or the other way around and it becomes too confusing. I say it again, forget the Fahrenheit scale. It’s the best way to understand the Celsius scale.

Why? Because most of the time we only care about the temperature to know how to dress, so try this:

  • -20°C   – Why are you outside?
  • -10°C    – It’s really cold. Gloves and a  muffler with your winter coat.
  • 0°C      – It’s cold. You need a winter coat.
  • 10°C    – It’s cool. Jacket weather.
  • 20°C   – It’s comfortable. Maybe long sleeves.
  • 30°C   – It’s getting hot. Short sleeve and shorts.
  • 40°C  – It’s really hot. Find the nearest air-conditioned room.

That’s it. If you can count by 10’s you can understand the Celsius scale. Okay, I’ll let you see the corresponding temperatures in Fahrenheit:

  • -20°C   – Why are you outside? (-4°F)
  • -10°C – It’s really cold. Gloves and a  muffler with that winter coat. (14°F)
  • 0°C      – It’s cold. You need a winter coat. (32°F)
  • 10°C     – It’s cool. Jacket weather. (50°F)
  • 20°C   – It’s comfortable. Maybe long sleeves. (68°F)
  • 30°C    – It’s getting hot. Short sleeves and shorts. (86°F)
  • 40°C – It’s really hot. Find the nearest air-conditioned room. (104°F)

If it helps, just remember that 20°C is comfortable if there is no wind. Every 10° up or down from that temperature is going to be a significant change in comfort level. It’s that simple.

Okay, if you’re a cook, the Celsius scale is a little more challenging, but baby steps, baby steps.

Five Signs That Should Be A Dealbreaker When Purchasing A Pre-owned House

13 Tuesday May 2014

Posted by Paul Kiser in Business, Customer Relations, Customer Service, Ethics, Honor, Lessons of Life, Management Practices, Public Relations

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buying, home, housing, housing costs, housing prices, investment, Money, price, realtor, realty, Selling, value

Greed is NOT good when purchasing a home. The ethics of selling a house have reached new lows and some realtors are little more that used car dealers looking to take advantage of the gullible and the inexperienced. Here are five things that should encourage you to walk away from a sale.

The Angry Realtor
Regardless of the circumstance, the sale of a home should not be a cause for anger. Terms are either acceptable or not, and an overly emotional or condescending realtor is a good indication that he or she is trying to distract the buyer (and sometimes the seller.) The ethical realtor understands that buying a home is one of the big decisions in life and everyone should be happy when the check is exchanged.

Unfortunately, the past decade has seen ruthless and unethical realtors gain a foothold in an otherwise, honorable profession. If a realtor accuses you of being unreasonable, they may be trying to attack your sense of self and create doubt so that you’ll back away from your convictions. Again, the terms are either acceptable or not, and if not, a counter offer or a polite decline are the only appropriate responses.

Buying a home can be a win-win, or win-lose depending on the ethics of the seller

Buying a home can be a win-win, or win-lose depending on the ethics of the seller

Flipped Houses Tricks
Buying a cheap house, fixing it up, and reselling it used to be an honorable vocation. It is no longer.

When profit is the primary motive, ethics of the seller and their realtor become meaningless. Anything in a house that needs fixed or replaced will likely be done at the lowest price with the least amount of quality and work. Here are some tricks in remodeling for profit that you should be wary of when buying a home:

Single pane, aluminum frame windows are great if you like high heating bills and wasting energy

Single pane, aluminum frame windows are great if you like high heating bills and wasting energy

  • New windows trick – Insulating dual pane windows are a standard in today’s home. Homes with single pane windows should have been updated in the during the last 20 years. Rather than updating all the windows, unethical sellers will only replace the windows on the front of the house, which improves its curb appeal, but doesn’t fix the problem.
  • Landscaping trick – Landscaping is a key indicator of how the house was maintained. People who didn’t take care of their yard, probably didn’t take care of their house. The unethical seller will plant a few new trees or bushes, and some decorative stone to cover the weeds and dead lawn. If everything looks new, ask about the drip system for the plants. If their isn’t one, then you know they are just trying to disguise poor maintenance with rock and mirrors.
  • Plumbing fixtures trick – New toilets and faucets make a house look updated, but that can mean it is updated. The unethical seller will use the cheapest toilets and fixtures at Home Depot or Lowe’s and pay an unlicensed handyman to install them on the lowest bid. Run every faucet, flush every toilet, and look for leaks, and/or sloppy installation.
  • New carpet trick – Worn floors and carpet will cause most buyers to walk away from a house. Enter cheap tan carpet. The quickest and cheapest fix is inexpensive tan carpet. A house that has new tan carpet gives the feel of a well-maintained home, but this should cause the potential buyer to look even closer at the home. It is worth the trip to a carpet store before a buyer begins home shopping. A home buyer should know the look and feel of high quality carpet versus cheap tan carpet.
  • Electrical outlets trick – A home with ungrounded, (AKA:  two-prong outlets,) is in desperate need of updating. It means that the house should be rewired (See Outdated Systems.) To disguise this issue, the unethical seller will change the two-prong outlets with three-prong, (AKA:  grounded) outlets, but they won’t replace the wire, nor will they have run a grounded wire to each outlet.

Bidding Wars
Bidding wars on a home is a win for the seller and always a loss the buyer. Home buying is not a game. The pressure of people bidding against each other drives the price up, and the value down. Walk away from a bidding war.

Getting a great deal is a matter of being in the right place at the right time. By shopping for homes over a period of months, the chance of being at the right place and time increases. There is a name for people who expect to spend only a week looking for a new home: Suckers.

Outdated Systems
Because everything wears out, and because newer house systems (heat, light, plumbing, electrical, appliances, etc.) are more efficient, buying a home with outdated equipment means, 1) that the previous homeowner didn’t do the maintenance they should have, and 2) the real cost will be much higher as you will be burdened with the cost and inconvenience making it current. Here are some systems you should ask about before you buy:

  • Water Heater Tanks – The life span of most water heaters is ten to thirteen years. If the heater is older than 2001, it needs to be replaced.
  • Furnaces – A well-maintained furnace can last 25 years. A furnace installed before 1990, is not only at the end of its life, it is costing you money because it is inefficient.
  • Electrical – The electrical system has about a 40-year life span. Any home built before 1975, should be rewired. It’s a tough job and expensive. It is not a job that should be done on the lowest bid.
  • Plumbing – Metal pipes can last for 70 years or more. Newer PVC (plastic) pipe has a much shorter life (25 to 40 years.) Clay pipes (used for sewer pipe in the mid-1900’s, is past its lifespan. A good home inspector can verify the state of the existing plumbing and their advice should be heeded.

High Pressure Sale
Anytime the buyer or their realtor is applying undo pressure for a decision the buyer should be ready to walk away. Used car salesmen have used this tactic for decades to push people into a deal that they don’t want. It also means that the seller may have significant problems with the house that they don’t want the buyer to discover.  

Certainly the buyer needs to make timely decisions, and a seller should not expect to have to pass up other offers while waiting for another buyer to decide, but if the seller is demanding an immediate decision, then warning bells should be going off in the buyer’s mind.

Is Reno’s NBC Affiliate Moving Back to the Middle?

09 Wednesday Apr 2014

Posted by Paul Kiser in About Reno, Branding, Business, Communication, Customer Relations, Customer Service, Ethics, Government, Honor, Management Practices, Opinion, Politics, Pride, Public Image, Public Relations, Respect, Taxes, Traditional Media

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ACA, Affordable Care Act, FCC, jFox News, journalism, Kai Jackson, KRNV, MyNews4, NBC, SBGI, Sinclair Broadcast Group, Standards, Unemployment benefits, WJZ

Image by Paul Kiser

KRNV reconnecting with the rest of the community?

Something happened at KRNV, Reno’s NBC affiliate, on April 8. It was not what they did, but what they didn’t do. Tuesday’s 6 PM newscast of the Sinclair Broadcast Group‘s (SBGI) station didn’t run an anti-government story.

It’s possible it they were just having an off day. It’s possible that NBC has applied pressure to the station to not run Fox News-type stories. It’s possible that the station’s staff has had enough of sacrificing personal reputations for the conservative agenda of their parent organization. It’s possible the parent organization has had an epiphany regarding serving all viewers, not just conservatives. Who knows? Regardless, it was a refreshing change.

The station did run a Sinclair produced story in the ‘A’ Block, but rather than presenting an overt bias, Kai Jackson, a former news anchor on Baltimore’s CBS affiliate WJZ, offered a story about the cost of extending unemployment benefits. Jackson, who joined Sinclair in December 2013, pointed out that $500 billion have been spent on unemployment benefits since 2008, which is an issue that connects with the conservative viewer. He then he offered the viewpoint of a small business person who says that the money has a positive impact on his revenue as it flows into America’s economy.

Image by Karl Merton Ferron / Baltimore Sun

Kai Jackson at the desk of WJZ CBS Baltimore

One could argue that the issue itself is more of a concern by Republicans, but that is not accurate. Democrats and liberals understand that unemployment benefits are not a long-term solution; however, the money paid out to the unemployed is not lost. It flows through the economy, which is also important. Jackson presentation of the issues was fair and educated conservatives and liberals on the complexity of the problem.

What Jackson didn’t do was line up a long list of rabid conservative ‘experts’ to manipulate the story, nor did he indicate his personal spin on the issue.

Giving the Viewer What They Want or What They Need?
A news team can either manipulate news to invoke an emotional response, or they can work to educate the viewer on  the issues of the day and let the viewer decide how they feel about those topics. In the case of the former the news is sexy and entertaining. In the latter case the news is less emotional and requires more intelligent thought.

The excuse that Fox News-type reporting is just giving the viewer what he or she wants is same rationale of a drug dealer or prostitute. Reporting news should not be an attempt to manipulate emotions. News shouldn’t be anti-government, nor should it be pro-government. This does not mean that news has to be neutral, just that it can’t be driven by a political agenda.

The conservative and liberal views in the United States are both essential to our prosperity. Both viewpoints tend to carve out policies that succeed. A perfect example is the Affordable Care Act (ACA.) It was the health care reform proposed by the Heritage Foundation decades before it became law under President Obama’s administration. Despite Fox News stories that are trying to paint ACA as a disaster, the facts indicate that the number of uninsured people has dropped significantly and the program is actually succeeding.

A local television news organization is not a blog. It operates under the rules created by the FCC to protect the public trust. For whatever reason, yesterday KRNV rose to the expectations of that public trust.

Sinclair Opinion Survey is an Epic Fail of Research

09 Wednesday Apr 2014

Posted by Paul Kiser in About Reno, Branding, Business, Communication, Customer Relations, Customer Service, Ethics, Government, Government Regulation, Health, Honor, Management Practices, Opinion, Politics, Pride, Public Image, Public Relations, Technology, Traditional Media

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Affordable Care Act, Galen Institute, Grace-Marie Turner, Kevin Kuhlman, Kristine Frazao, KRNV, Manhattan Institute, MyNews4, National Federation of Independent Business, NFIB, poll, SBGI, Sinclair Broadcast Group, survey, survey design

Kristine Frazao

Kristine Frazao – SBGI Corporate News Correspondent

Kristine Frazao, National Correspondent for Sinclair Broadcast Group, Inc. (SBGI,) delivered another anti-government news story that was aired on Reno’s NBC affiliate, KRNV, on Monday night. Her stories tend to be one-sided, Fox News-type reports that are long on manipulation and short on facts.

But on Monday, April 7, she came armed with a new ‘”weekend online poll” conducted by her employer (Sinclair) and she was ready to prove that she finally had undisputable evidence to back up her report. 

The piece used two clips in three seconds of ‘people on the street’ comments, followed by a third man in an eleven second response in broken English:

“very, very,…ah,.. big…uhm…debt, …uhm,….and is growing exponentially”

It was fourteen seconds of everyone’s life that can’t be recovered. Then Frazao revealed her ‘data.’

The Online Poll Fiasco
Frazao probably doesn’t know that for a survey to be valid, there are certain standards that have to be met. One is that the group surveyed has to be unbiased. Most researchers use random survey techniques to prevent harvesting the opinions that represent a biased group. That involves the researchers, 1) selecting the survey participants and, 2) utilizing a scientific method that allows anyone in the population being surveyed to be selected.

For example, randomly calling people is not usually scientific because it only lets the people who have telephones to be surveyed. An online poll is almost always considered unscientific because it only represents those who have Internet, understand how to use a computer, and find the web page with the survey.

So how did Sinclair post this survey? It took me several hours to find it because Frazao offers no information about how the survey was taken in her story. I finally found it as part of a larger survey on mostly Fox News station websites. In Reno, the survey can only be found on KRXI, the Fox affiliate, not on KRNV, nor Sinclair’s other station, KAME.

That issue alone destroys the credibility of the survey, but it gets better.

Image by Paul Kiser taken from MyNews4 newscast

Which question do you answer?

The survey question is designed to ask two questions. First, do you trust President Obama? Second, Do you think the Affordable Care Act will improve your coverage? If a respondent doesn’t trust President Obama, then the answer is going to be ‘no’ to both questions regardless of what the person thinks about the second question. Since this survey was on Fox News stations, it’s actually surprising that anyone answered ‘yes’ to the question.

But it gets better still.

Frazao read out the results as they appeared on the screen.

Image by Paul Kiser taken from MyNews4 newscast

2 + 7 = 9, carry the 1…goes this advanced math is hard!

Did you catch the problem? Yep, the numbers add up to 90%, not 100%. My guess is that the ‘Maybe’ group is supposed to be 11%, but the fact is that Sinclair people didn’t recognize the error, and Frazao didn’t either.

Image by Paul Kiser taken from MyNews4 newscast

Anti-ACA crusader from Monday’s (7 April) news story

The rest of Frazao’s story brought out the usual conservative ‘experts.’ Grace-Marie Turner and her 19-year crusade against health care reform, wearing exactly what she wore for last week’s ‘expert testimony’ against the Affordable Care Act. Once again she threw out numbers that predicted doom and despair, but Turner had no supporting data .

Image by Paul Kiser taken from video of KRNV newscast 1 April 2014

From last week’s story…is she wearing the same….?

Frazao also presented Manhattan Institute chart of the United States showing the difference in health care insurance premiums for a 27-year-old, by State, before and after the Affordable Care Act. Of course, prior to the Affordable Care Act the 27-year-old might not have been able to get coverage, and the chart doesn’t account for government subsidies.

And the Manhattan Institute? Another conservative think tank. At least Frazao is consistent in her ‘experts.’

Frazao brought out another conservative for more doom and gloom. She introduces Kevin Kuhlman, of the National Federation of Independent Business (NFIB) by saying:

“Kevin Kuhlman with the National Federation of Independent Businesses (sic) says small businesses are already feeling it in their bottom-line.”

The only problem with that statement is that the provisions effecting businesses have been delayed until 2015, so how is the Affordable Care Act hitting the bottom-line in 2014?

Frazao does have one final person-on-the-street interview who praises the Affordable Care Act for the mental health benefits, but then Frazao ends by going back to her poll, and the ‘pessimism’ it shows about the future of Obamacare…the poll that doesn’t even add up.

NEXT:  What happened on Tuesday? Has KRNV decided to go back to responsible journalism?

Reno’s NBC Affiliate Runs Anti-Union Press Release As News

09 Wednesday Apr 2014

Posted by Paul Kiser in About Reno, Branding, Business, Communication, Customer Relations, Customer Service, Education, Ethics, Government, Management Practices, Opinion, parenting, Politics, Pride, Public Image, Public Relations, Taxes, Traditional Media

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KRNV, labor unions, MyNews4, Nevada Policy Research Institute, NPRI, On Your Side, SBGI, schools, Shelby Sheehan, Sinclair Broadcast Group, teacher's unions, Washoe County School District, WCSD

Taking another step away from journalism, KRNV co-anchor Shelby Sheehan presented a press release from the conservative Nevada Policy Research Institute (NPRI) as news during the April 7th 6 PM broadcast. In what has been an almost nightly anti-government feeding frenzy, the NBC affiliated station, managed by Fox News operator, Sinclair Broadcast Group (SBGI,) announced that according to NPRI, 168 educators left the Washoe County teacher’s union.

Image by Paul Kiser from KRV newscast

Conservative NPRI spokesperson, Shelby Sheehan

Sheehan introduced the story by admitting that NPRI has a statewide campaign against the teacher’s union and they are:

“...letting teachers know when and how they can leave (the union,) so many are doing just that…”

The KRNV veteran anchor briefly mentions that the two percent loss in membership occurred in the Summer of 2013, and then wraps up the NPRI media release by suggesting that more teachers want to leave, but can’t because:

“…once they (the teachers) do (join the union) they only have a short period of time to get out of their membership, which they say (NPRI) prevents more teachers from leaving.”

Sheehan’s sole source for the story was NPRI, which is an anti-government think tank that, among other conservative agendas, is anti- public school and pushes for school vouchers and charter schools. They represent the polar position against unionized teachers. 

Other than her paraphrasing the information given to her by NPRI, Sheehan reported no information or statements from a teacher, the union, nor an independent source. She apparently didn’t even question NPRI’s information, nor why they were just now releasing data that was almost a year old.

NEXT:  Sinclair’s Survey of Shame (To be released 9 April 2014 at 6:30 AM PDT)

Local TV Affiliate News Reputation Displaced With Conservative Propaganda Makeover

07 Monday Apr 2014

Posted by Paul Kiser in About Reno, Branding, Business, Communication, Customer Relations, Customer Service, Ethics, Government, Government Regulation, Health, Honor, Management Practices, Opinion, Politics, Public Image, Public Relations, Traditional Media

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ABC, ABC News, based, CBS, CBS News, conservative, Cunningham Broadcasting, Deerfield Media, Disney Co, FCC, Federal Communications Commission, Fox, Fox News, journalism, KAME, KRNV, KRXI, LMA, local affiliate, Local Management Agreement, NASDAQ, NBC, NBC News, News, News4, On Your Side, propaganda, SBGI, Sinclair Broadcast Group, television, TV

SBGI LogoSinclair Broadcast Group (SBGI) and related companies have been buying up local non-Fox affiliated stations and pushing conservative biased news stories into the local news programs.

Graphic thanks to NASDAQ

Sinclair stock hit its high at the beginning of 2014, but has been sliding downward for the last three months (from NASDAQ website)

Since September of 2011, Sinclair Broadcast Group or their affiliated companies (Cunningham Broadcasting, Deerfield Media) have acquired or obtained a Local Marketing Agreement (LMA) for almost one hundred local television stations. According to its website, Sinclair now operates or owns 29 ABC, 26 CBS, and 17 NBC local affiliated stations in addition to 41 Fox and 54 other affiliated stations.

Fox News Masquerading As Reputable Journalism
By snatching up ABC, NBC, and CBS affiliates, Sinclair masks itself under the traditions of reputable journalism of the three historic broadcast giants. The public trust of news anchors built over decades is used to distract viewers from news stories slanted to provoke outrage at the United States government and policies opposed by conservatives. News stories for Sinclair stations are manufactured by the parent organization and inserted into the local news. The stories employ interviews with conservative sources, often with no interview with the  agency or organization being accused of fraud, waste, or corruption.

In Reno, Nevada, the NBC affiliate, KRNV, has run stories on almost a daily basis from the parent organization that suggested and/or accuse waste or government conspiracy. In some cases, clips from Fox News are used, rather than from the NBC parent organization. Recently KRNV 6 PM broadcast ran ‘A’ Block stories (headline news) regarding the Affordable Care Act (e.g.; March 26, April 1) and gun laws (e.g.; March 28) that used people with a known conservative bias as their sources.

The LMA Loophole
Federal Communication Commission (FCC) rules do not allow licensing of more than one television station in a market to a person or company; however, during the first George Bush administration (1991) Sinclair Broadcast Group convinced the FCC to allow Local Marketing Agreements (LMA’s) that would allow a person or company to own one station and “operate” another station providing the latter station was licensed to a different person or corporation.

This has allowed Sinclair to go on a buying binge of television stations in the same market as their Fox stations. Sinclair uses Deerfield Media and Cunningham Broadcasting to own the licenses of stations where Sinclair already owns a television license. All Deerfield and Cunningham licensed stations are operated by Sinclair, and the family that owns Sinclair controls 90% of the stock in Cunningham Broadcasting.

In Reno, Nevada, the Sinclair Broadcast Group owns the license for Fox affiliate, KRXI, and operates the MyNetworkTV affiliate, KAME (licensed to Deerfield Media,) as well as the NBC affiliate, KRNV (recently licensed to Cunningham Broadcasting.)

This allows Sinclair to effectively control three stations in one market and supplant  reputable journalism with conservative propaganda.

The Lingering Question
There is ample evidence that Sinclair Broadcast Group is using loopholes in the FCC regulations to control multiple stations in a single market. It is also apparent that news stories manufactured by Sinclair are shoddy and biased. The question is whether or not the people behind Sinclair are trying to pander to conservatives in order to increase profits or if they are perverting journalism for a conservative agenda. In one case it is a matter of greed, in the other, a matter of a betrayal to the American citizen.

An audit of all of the communications, finances and contributions of the companies, vendors, Board of Directors, and owners involved is the only way we will know.

Reno NBC News Station Runs Another Conservative-Laced Story

07 Monday Apr 2014

Posted by Paul Kiser in About Reno, Branding, Business, Communication, Customer Relations, Customer Service, Ethics, Government, Government Regulation, Information Technology, Management Practices, Opinion, Politics, Pride, Public Image, Public Relations, Technology, Traditional Media

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A Block, ACA, AEI, Affordable Care Act, American Enterprise Institute, biased, Chris Vanocur, Columbus, Fox News, Galen Institute, Grace-Marie Turner, health insurance, Healthcare, Joe Antos, Jon Lovitz, journalism, KRNV, KSNV, NBC, NBC News, Obamacare, Ohio, SBGI, Sinclair Broadcast Group, WSYX

Image b Paul Kiser

Is KRNV a Fox or NBC affiliate?

On April 1, Reno’s NBC affiliate, KRNV, has ran another biased ‘A’ Block (headline news) story attacking the Affordable Care Act (ACA) featuring a reporter from the Sinclair Broadcast Group (SBGI) network. This is at least the third incident of Fox News-type reporting on KRNV in less than a week. This report suggested that the most of the seven million people who signed up for health insurance under the Affordable Care Act already had insurance.  

As in the other biased news stories on KRNV, a non-local reporter presents an anti-government tirade. Chris Vanocur of the ABC affiliate, WSYX in Columbus, Ohio, one of Sinclair Broadcast Group’s 167 stations, starts out by saying:

“Seven million Obamacare new enrollees sounds like a lot, but…”

Image by Paul Kiser taken from video of KRNV newscast 1 April 2014

Grace-Marie Turner, crusader against healthcare reform

Vanocur then introduces Grace-Marie Turner, who has only one mission: oppose any change to healthcare’s broken free-market system. She founded the Galen Institute in 1995 to combat healthcare reform. According to her website, one of the key goals is to:

“Educate policymakers about the dangers that government control over the health sector pose to our economy and our society”

Turner clearly is dedicated to maligning anything regarding the Affordable Care Act. Despite her anti-ACA crusade, Vanocur refers to her as an ‘expert.’ Turner doesn’t hesitate to bear witness against the seven million new enrollees in Obamacare:

“Many of these, if fact, the great majority, are not newly insured people..”

Vanocur continues to say:

“Turner says only one-quarter to one-third of those who signed up didn’t have health insurance before.”

Turner claims to know that 25% to 33% of the seven million had insurance before and switched to Obamacare. She cites no study, nor does Vanocur offer any evidence of the source and/or reliability of the data. Rather, Vanocur offers another ‘expert’:

“…and she’s not the only one questioning the seven million number” 

Vanocur is referring to Joe Antos, his next ‘expert,’ of the conservative think tank, American Enterprise Institute For Public Policy Research (AEI.) Antos also claims to have reliable data on the new enrollees:

“It’s very likely that it’s no more than 1.5 million people who are actually new customers who were not already insured.”

Antos testifies that only 21% of the total enrollees had no insurance. Again, no source is presented for the ever dwindling number of previously uninsured. The only thing that kept this new story from becoming a Jon Lovitz sketch was Antos saying, “Yeah, yeah, 21%, That’s the ticket!”

Like other Sinclair generated anti-government ‘news’ stories (See articles on KRNV news stories of March 26 and March 28,) only one-side of the topic is presented and no data supports the claims made by the reporter, nor his sources. The irony is that on the same day, KRNV’s sister NBC affiliate in Las Vegas, KSNV, ran a locally produced news story on the ACA enrollment that discussed sign up issues, but kept a more balanced perspective.

NEXT:  How Sinclair Broadcast Group is using a FCC loophole to control multiple stations in one market. (Read article) 

Sinclair Reporter Taints Reno NBC Affiliate With Fox News Story…Again

07 Monday Apr 2014

Posted by Paul Kiser in About Reno, Branding, Business, Communication, Crime, Customer Relations, Customer Service, Ethics, Government, Government Regulation, Honor, Management Practices, Opinion, Politics, Privacy, Public Image, Public Relations, Traditional Media, Violence in the Workplace

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Center for American Progress, conservative, Cunningham Broadcasting, Emily J. Miller, Emily Tisch Sussman, Fox News, Gun control, Herring Broadcasting, Joe Hart, Kristine Frazao, KRNV, law abiding, Mark Witaschek, MyNews4, NASDAQ, NBC, NBC News, News, Ronald Reagan, RT, Russian Television, SBGI, Second Amendment, Sinclair Broadcast Group, Sun Myung Moon, Unification Church, Washington D.C., Washington Times

Kristine Frazao

Kristine Frazao – SBGI News Correspondent

On Friday, March 28, the NBC affiliate in Reno, Nevada (KRNV) again aired a Fox News type report on the 6:00 PM telecast, and this time actually used a Fox News clip. During the ‘A’ Block (top stories,) local news anchor Joe Hart gravely announces:

“….National Correspondent Kristine Frazao reports, some are concerned that this could be a sign of things to come in our country….”

The news clip, manufactured by Sinclair Broadcast Group (SBGI,) which operates KRNV, features Kristine Frazao, who has three years national experience with Russian Television (RT,) and was hired in the past year by Sinclair. She tells the story of a Washington D.C. resident who violated local laws on ammunition ownership, and who had his ex-spouse tattle on him to law enforcement.

Image from MyNews4 video

Convicted Mark Witaschek interview on Fox News and shown on Reno NBC affiliate (From KRNV newscast)

The clip starts with Mark Witaschek, explaining his surprise that he had committed a crime. The graphic with his name on-screen is a Fox News logo and banner, indicating the original source of the story. Frazao did not include an interview or statement from the law enforcement agency involved, nor does she offer any other examples of people charged or convicted of the law that Witaschek violated.

Instead Frazao interviews Emily J. Miller of the The Washington Times; who declares that Witaschek is a law-abiding citizen even though he has been convicted of violating the law in Washington D.C.:

“It’s just an outrageous violation of his rights.”

Miller continues and links this one case to a larger conspiracy without any proof:

“This is a pattern in Washington D.C. and states that are anti-gun, which is to go after the law-abiding who are exercising their Second Amendment Rights….”

Miller, is a Senior Editor for The Washington Times, which has an interesting history and has a strong conservative bias.

Founded by the Unification Church in 1982, The Washington Times was once lauded by Ronald Reagan as the only newspaper that told the truth to the American people. In 2002, Church Founder, Sun Myung Moon stated:

“The Washington Times is responsible to let the American people know about God” and “The Washington Times will become the instrument in spreading the truth about God to the world.”

In March of 2013, the Herring Broadcasting announced that it would team with Miller’s Washington Times newspaper to create One America News, a conservative cable news network to rival Fox News.

Frazao’s uses a source that is as biased as asking a Boston Red Sox fan to discuss the negative aspects of the New York Yankees. By using Miller as her primary source, Frazao betrayed any aspect of responsible investigative journalism.

The final 41 seconds of the news clip, which may or may not have been part of KRNV’s live broadcast¹, does include Emily Tisch Sussman, Campaign Director for the Center for American Progress. Sussman represents a liberal viewpoint; however, during that 41 seconds she is edited down to two sound bytes of four seconds and ten seconds. The rest of the time Frazao speaks for her in a voice over. Of the two sound bytes, it was difficult to determine what questions Sussman was responding to because the editing didn’t seem to match Frazao’s edited-in commentary.

This was at least the second time in one week where Sinclair Broadcast Group’s National Correspondent has presented a story that had an overt conservative bias (See article.)

NEXT:  KRNV does it again. (Read article) TO BE PUBLISHED 7 APRIL 2014 at 6:00 AM

(¹I watched the live broadcast and I don’t remember the last 41 seconds that appears in the on-line clip of the ‘A’ Block. If it was included it would have put the broadcast 34 to 65 seconds longer than the two previous night’s broadcast, and 94 seconds longer than the next two weekday 6 PM broadcasts. At 41 seconds, Kristine Frazao seems to wrap up the piece, and the next 41 seconds could have easily been edited out for time on the original live broadcast.)

Has Reno NBC Station Gone Fox News?

28 Friday Mar 2014

Posted by Paul Kiser in About Reno, Branding, Business, Communication, Ethics, Government, Honor, Management Practices, Opinion, Politics, Public Image, Public Relations, Taxes, Traditional Media

≈ 7 Comments

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advertising, Affordable Care Act, biased reporting, Channel 4, Conservatives, educating, Fox News, Intermountain West, Kristine Frazao, KRNV, NBC, NBC News, News, Obamacare, PR, RT, Russian Television, Sinclair Broadcasting Group

Image by Paul Kiser

Reno NBC affiliate becoming a Fox News clone?

The lead news story for Wednesday night on Reno’s NBC affiliate, KRNV was anti-government attack on the Affordable Care Act. The story was attempting to stir up outrage on the advertising budget to promote the new program that will impact millions of uninsured Americans.

The only opinions offered were in opposition to money being spent for advertising without any attempt to find an authoritative source to offer an explanation for why the public needed awareness of the new program. In fact, the only independent source on the story, David Williams, CEO of the anti-government organization, the Taxpayers Protection Alliance, suggested that taxpayer money should not be used to educate or promote the Affordable Care Act. He stated:

“This isn’t Coca Cola or Pepsi, this is healthcare, they shouldn’t be advertising…”

The $17 million per month spent to educate American citizens on a program to directly benefit them was about $2 million less per month than the coal, oil, and gas industry spent during the first eight months of 2012 to promote drilling and/or oppose clean energy.

Kristine Frazao

Kristine Frazao – Corporate News Correspondent

Reporter From Russian Television
As confusing as the Fox News-type slant of the lead story, was the person reporting it. The reporter was not an employee of the local KRNV station, nor was the story generated by the parent NBC News organization. The reporter was Kristine Frazao, the National Correspondent for the Sinclair Broadcast Group, which consists of 167 television stations, of which approximately half (88) are Fox, CW, or MyTV affiliated stations.

According to a November 2013 article in Broadcast & Cable (B&C,) Sinclair does not own KRNV, but did purchase three other stations of the Intermountain West group excluding KRNV and the Las Vegas affiliate, KSNV. Sinclair has, according to the story, agreed to operate and provide services for the Reno NBC affiliate.

However, Frazao is new to the Sinclair Broadcast Group. Prior to this year, Frazao spent three years with Russian Television (RT.) Russian Television began broadcasting in the United States in 2005, and its website states that RT:

“…acquaints international audience with the Russian viewpoint.”

Frazao is known for her anti-government reporting and as a reporter in San Diego was criticized for asking a Comic Con attendee why she and the other attendees weren’t protesting in Washington, D.C. against the government rather than coming to the southern California for the science fiction convention.

Image by Paul Kiser

Taking Sides in Reno

KRNV On The Conservative Side?
Frazao’s anti-Obamacare report was likely well received by conservatives in Northern Nevada and perhaps that is why Reno’s local NBC affiliate has taken on a Fox News attitude in reporting. Recently, KRNV changed its tag line from “Where News Comes First” to “On Your Side.” That explains many things about Wednesday’s lead news story.

Corporate Religion Decision Will Determine Supreme Court’s Corruption

27 Thursday Mar 2014

Posted by Paul Kiser in Business, Employee Retention, Ethics, Government, Government Regulation, Health, Human Resources, Management Practices, Politics, Public Image, Public Relations, Relationships, Religion, Respect, Women

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Affordable Care Act, business owner, Christian Taliban, contraception, Employee, Employer, Freedom of Religion, government mandate, Hobby Lobby, Justices, Supreme Court

Image by Paul Kiser

Healthcare decision to force Supreme Court to judge themselves

This week the Supreme Court heard arguments on whether or not the government can require private businesses to provide contraception coverage as part of the healthcare benefit package for employees. Ironically, the decision may expose the level of political corruption of the Court, rather than resolve a legal issue.

Image by Paul Kiser

Contraception: Individual choice or employer usurpation of individual right?

The issue before the court is simple. Religion is a mythology, not a constitutional right. An individual has the right to indulge in religious beliefs, providing they are legal, and don’t infringe on another individual’s right to believe in their own mythological dogma or not.

Because religion is, by its nature, manifested by humans, anyone can invent the restrictions of ‘their’ religion. Many of those restrictions are classified as sins by that religion.

However, a person, who is by law a voluntarily participant in any church, has the right to abide by those restrictions or not. Punishment for not abiding by those restrictions may result in banishment from the religion, but most violations are considered to be a matter between the individual and their mythological God.

What the owners of Hobby Lobby, Conestoga, and Mardel argue is that their mythological beliefs trump their employee’s own mythological belief, along with the employee/doctor relationship. Not only do the employers want to force the individual into the restrictions of the employer’s mythological beliefs, they are also asking the Court for control their employee’s right of choice outside of the employment environment.

Image by Paul Kiser

Employer mythology trumps Freedom of Religion?

To be clear, the Affordable Care Act does not require anyone to use contraception methods; therefore an employer can’t argue that their mythological beliefs are being violated as they are not being required to use contraceptive methods. The law only allows the employee and their doctor to have access to contraception as an option as part of their health plan.

The Supreme Court has no choice under the Constitution but to deny business owner’s attempt to usurp employee’s right of Freedom of Religion. A quid pro quo relationship is not a license to inflict an employer’s religious beliefs on individuals, nor does it elevate the employer to be the ‘hand’ of their mythological God.

Despite the obvious legal determination, the Supreme Court may rule in favor of the employer and that ruling will drop the robes of the Justices to show the naked corruption of the highest court in the land. The Court has been stacked with conservatives who have abandoned good jurisprudence for ultra-conservative perversion of the law. 

Regardless of the outcome, the issue demonstrates that business woes in America are not due to government taxes or regulation, but simple stupidity of business management. Like many other conservative zealot business owners, Hobby Lobby and the other businesses in this suit will find that their religious and political issues have no place in a free-enterprise economy. Customers don’t like being forced into a business’ religious or political conflict, nor do employees want their employers to use them as pawns.

A Cup of Like

26 Wednesday Mar 2014

Posted by Paul Kiser in About Reno, Branding, Business, Customer Relations, Customer Service, Employee Retention, Ethics, Human Resources, Lessons of Life, Management Practices, Passionate People, Pride, Public Image, Public Relations, Re-Imagine!, Relationships, Respect, The Tipping Point, Tom Peters, Travel

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Airlines, Coffee, hotels, Lady Gaga, like, people, Starbucks, tea

Grande cup of Like

Grande cup of Like

I don’t feel it’s appropriate for a business to ‘love’ its customers. Loving someone is a personal bond that shouldn’t be related to business, (unless you’re Lady Gaga, then you can love your ‘monsters.’)

However, I do feel strongly that a business should ‘like‘ its customers. When I go into a coffee house I can tell if they are serving drinks, or if they are offering a cup of like. Anyone can serve a drink, but serving like requires more than the mechanics of taking an order, knowing how much milk to put in a cup, and/or yelling, “I have a Venti Latte with two shots on the bar!”

My home Starbucks on 7th and Keystone in Reno, Nevada has ‘like’ down. They seem truly happy when a customer walks in the door. That doesn’t mean they don’t have their down days, but most of the time you will get more than your drink from the staff.

This is not what I experience when I travel. It’s easy to pick on airlines, because if there is one group of people who don’t ‘like’ their customers, it’s the air travel industry, but even finding hotel or restaurant staff that makes you feel liked has become harder and harder to do.

In fact, a business that likes their customer is so rare that a genuine friendly person stands out among the ugliness of customer service in most businesses. The opportunity to beat the competition is to simply like your customers.

The place to start is with management. Managers have to like their staff and like their job. If their not happy then how can the staff possibly be?

One more thought:  In a world of Twitter, Facebook, and Yelp, how can any business not afford to like their customers?

It’s Time To Drop the “C” From NCAA

25 Tuesday Mar 2014

Posted by Paul Kiser in About Reno, College, Education, Ethics, Government, Higher Education, Opinion, Pride, Public Image, Public Relations, Recreation, Sports, Taxes, Universities

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basketball, Football, National Collegiate Athletic Association, NcAA, University of Nevada, UNR

Image by Paul Kiser

College football uses its stadium about 8 days a year. It stands as a monument to Higher Education’s waste of resources

Athletes making more appearances in court than in class. Millions of dollars spent to recruit athletes, only to have them jump to a professional league before they graduate. Athletes that have paid staff minders to make sure they go to class, do their homework, and study. Money donated by alumni to only benefit major athletic programs. When will universities admit that big sports is not compatible with higher education?

Money for nothing. Donors giving to big sport programs

Money for nothing. Donors giving to big sport programs

The excuses are wearing thin. The NCAA tries to sell the idea during every televised college football or basketball game that the athletes on the field or court will become great scientists, doctors, and lawyers. Of course, the success stories are of athletes of every other sport.

Maybe a donor that will only give to athletics is not the person to associate with higher education?

Maybe a donor that will only give to athletics is not the person to associate with higher education?

The marriage between sports and colleges is a joke and it’s time for a divorce. The National Athletic Association (NCAA) should become the National Athletic Association (NAA.) We know college basketball and football athlete’s first, second, and third priorities are in pursuit of a big professional contract. To deny this is just an excuse to make us feel better when they sit in the back of the college classroom playing on their phones.

Make the professional leagues pay for bringing along young athletes and let higher education focus on education.

Air Travel Teaches Us Not To Listen

24 Monday Mar 2014

Posted by Paul Kiser in Business, Communication, Customer Relations, Customer Service, Government, Government Regulation, Management Practices, Opinion, Politics, Public Image, Public Relations, Re-Imagine!, Taxes, Technology, Travel

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Airlines, airports, audio, FAA, Federal Aviation Administration, gate agents, gate announcements, PA, public address systems, public announcements

Zombies are real people forced to listen to airport/airline announcements

Airports and airlines are dedicated to teaching people how to not listen.

There are multiple studies, solid scientific research, on how humans respond to communication and how we best learn and retain information. Unfortunately, air travel offers the antithesis of everything we know about communication.

Outdated Audio Technology
Consider the airport. We have the technology for crystal clear sound in any announcement system. Visit a Disney property and you will hear clear announcements. Every word will be perfect with little or no distortion or hiss.

“Ladies and gentlemen, boys and girls…” 
Disneyland announcement

If we can do it in Disneyland, solely for entertainment purposes, shouldn’t airports invest in the same quality of public announcement (PA) system when it involves matters of even greater importance? PA systems designed to go into ceiling tiles suck. Maybe it’s time we considered a system designed for the airport environment of 2014, not the office building of 1960.

Zoned Out
Every gate at an airport is a different audio zone, and yet few airports have designed PA systems for this environment. Because most airports have overlapping seating at every gate, passengers for one flight could be sitting in any of three gate areas or standing out in the concourse area just outside of the gate. Few airports seem to understand this geographic distribution. Some airports limit gate announcements to one gate area, resulting in flight announcements to be missed by those passengers not in that gate’s audio zone. Other airports group multiple gates into one zone, so that passengers four of five gates away are hearing boarding announcements for every flight in the area.

Over Communication
The greatest sin of airports is over communication. It seems that airports have a perverse need to create ongoing, excessive, annoying noise. Do these sound familiar?

Please keep your bags with you at all times. Unattended baggage may be confiscated and destroyed.

The Federal Aviation Administration allows you to carry up to three containers of liquids, aerosols, and gels. They must be in a clear plastic bag and removed from your luggage for inspection. Please check with your airline for more information.

Do not carry anything in for anyone else….

I have heard these announcements and many more like them while waiting in the gate area. The gate area within TSA’s secure zone. Anyone in this area has been through the security check point and they and their luggage has been searched and cleared. None of these announcements make sense in an area where everyone has been declared safe to board a plane. They are just noise.

At the gate you will also hear multiple announcements by the gate agent. If there is any training involved of gate agents on how to make PA announcements it would not be apparent from my experience in air travel. Recently, I was waiting for a flight in the Newark, New Jersey airport. The longest period I counted without an announcement was nine seconds. Between the meaningless airport general announcements and the multiple gate agent announcements the passengers were bombarded with endless noise.

The Solution
There is important information that passengers need before they board their flight; however, it is impossible for passengers to determine important announcements for the noise generated in an airport. The remedy involves the FAA, Airport Authorities, and the airlines to reevaluate the purpose of airline announcements…actually they need to assign a purpose to their communications.

Better equipment is a must, and better training on how to effectively communicate information over a PA system. Another possibility is to run all announcements through a centralized public address system where boarding announcements would be made by one trained person who filtered information and determined what audio zones would hear it. 

There is another approach but it would involve a complete redesign of the concept of an airport. That’s not likely in an industry that took decades to determine that an iPod isn’t a threat to a plane’s avionics.

Management Study for God

19 Wednesday Mar 2014

Posted by Paul Kiser in Business, Consulting, Customer Relations, Customer Service, Employee Retention, Ethics, Fiction, Generational, Government, History, Human Resources, Management Practices, Opinion, Politics, Public Image, Public Relations, Relationships, Religion, Sports, Tom Peters, Women

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analysis, females, Gender, God, humans, implementation, males, management study, men, recommendations, review, Women

WORLD MANAGEMENT STUDY
EXECUTIVE SUMMARY

On March 1, 2014, Kiser and Co. was retained by God to perform a study of the world management. After a thorough review of the processes and effectiveness of the current management practices on Earth we submit the following analysis and make the following recommendations.

ANALYSIS

FINDING ONE:  Ineffective World Leadership
Our researchers found the world leadership to be largely ineffective, self-promoting, and in some cases cruel and corrupt. In most advanced civilizations we would expect to see leadership to evolve into higher quality leaders as lessons learned from poor leadership would be applied to avoid repeating past failures. In fact, we have seen the reverse is true in many situations.

Key examples are Russia and North Korea. In both cases, the eventual failures of past leaders who used military force, prisons, politically controlled media, covert police enforcement, and corrupt practices have not deterred the current leadership of these countries to return to, or continue those practices. In addition, religious-based organizations seem to be among the worst offenders in promoting policies and practices that marginalize people and encourage hate and violence.

Immediate changes in world leadership will be required if management of the planet is to move forward.

FINDING TWO:  Lack of Vision
There seems to be a lack of concern for the future of the world. Consistently we saw an attitude that can best be described as “What’s in it for me?” Companies focus on next quarter’s profit, not long-term viability. Governments tend to lack any sensitivity toward the underprivileged, tending to blame them for their problems while passing laws that benefit the privileged at the expense of those who cannot afford the basic necessities to survive and prosper.

Again, immediate changes in world leadership will be required if management of the planet is to move forward.

FINDING THREE:  Obstruction of Progress
Many in leadership positions use propaganda and destructive techniques to prevent effective management. By focusing on meaningless, but highly controversial issues, some leaders have been able to keep discussions away from relevant issues and waste time through generating anger on topics among key population groups. The result is wild, pointless discussions on issues that cannot be resolved unless everyone works together. The key element in the obstructive leadership’s tactics is to announce that any compromise is a failure. In this way they create an “all or nothing” situation that effectively stops progress.  

Again, immediate changes in world leadership will be required if management of the planet is to move forward.

FINDING FOUR:  Inequality
We were shocked to discover the issues of inequality. The gap between the “haves” and “have-nots” is vast and continues to grow. People are grouped and identified with certain expectations that determine their treatment by the world’s leadership. Slavery has become replaced with subtle tactics of discrimination that tend to become more bold over time. In many cases, the discriminatory practices have become accepted as normal.

Again, immediate changes in world leadership will be required if management of the planet is to move forward.

RECOMMENDATIONS

Despite the scope of the problem, the solution is surprisingly simple.

PROPOSAL 1:  Downsize the Male Gender
Among the four major findings, men were found to be the principal source of the problem. The current ineffective leadership group (Finding One) is overwhelmingly male dominated and they tend to be the people who demonstrate a lack of vision (Finding Two,) an inability to compromise (Finding Three,) and promote inequality (Finding Four.) Without men almost every current issue disappears without any further action.

Eliminating all males will also result in many benefits. The world population will be dramatically reduced, sexual harassment will virtually end, most, if not all, wars will end, and most pay equality issues will cease. Issue after issue becomes smaller, or disappears completely without men on the planet.

COUNTER FINDINGS
It is difficult to find negatives to this solution; however, here are some of the areas that may feel the impact of downsizing the male gender:

Reproduction — A lack of males would seem to create an issue in the propagation of the human species; however, there is believed to be enough frozen sperm available to continue reproduction on a smaller scale and the new males will be raised in a female-dominated environment, which may weed out the personality and behavior issues of the current male gender.

Male-dominated jobs — There are few jobs that truly require a male worker. Just because females have been excluded from many jobs doesn’t mean they can’t be trained to perform the work effectively.

Sports — Without males, most competitive sports will end. We cannot find a downside to this issue.

IMPLEMENTATION

It is believed that a 100% downsizing of the male gender may not be necessary for an effective change in world management. It might be more advisable to put all males on a 30-day Improvement Required Action. At the end of the 30-days those who have not demonstrated a clear reversal of  the findings of this study should be downsized. The remaining males could then be re-evaluated at 60 and 90 days to determine if the initial downsize resolved the problem or not. It is suggested that the changes required should be permanent as a condition of continued existence.

We do have recommendations about downsizing certain females; however, those may be handled on a case by case basis in a closed meeting with Human Resources.

University of Nevada Student Housing Gamble a Lose-Lose Scenario

10 Monday Mar 2014

Posted by Paul Kiser in About Reno, Business, College, Communication, Education, Ethics, Government, Higher Education, Management Practices, parenting, Politics, Public Image, Public Relations, Respect, Taxes, Universities

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Balfour, California universities, construction, dormitories, dorms, housing prices, New student housing, President Marc Johnson, Ranking, realty, Sterling, student beds, Top 500 International Universities, University of Nevada, UNR

University of Nevada betting on more live-in students

University of Nevada betting on more live-in students

The University of Nevada in Reno (UNR) is about to flood the local housing market with almost 1500 new student beds. The growth comes at a time when higher education expenses have been skyrocketing and the assumption is that there is an untapped source of new students who have the resources to pay even more to attend and live near UNR.

UNR Published Enrollment Data and Projections - Nov 2013

UNR Published Enrollment Data and Projections – Nov 2012

In October, University President Marc Johnson predicted that the school would grow Fall enrollment from the current 18,000 students to 22,000 by 2021 with an annual growth of 400 students per year. President Johnson’s prediction closely matches the average growth in student enrollment over the past fourteen years; however, this growth assumes every new student will be seeking on campus, or near campus housing, which is implausible.

Ironically, eleven months prior to the President’s remarks, the university published past and projected student enrollment growth that contradicted his version of UNR enrollment growth. The projected growth averages less than 300 students per year, falling over 1,000 students short of President Johnson’s 2021 prediction. The November 2012 data remains on the UNR website.

Expecting significant growth in student enrollment is betting against the odds according to a July article in the New York Times (July 25, 2013)

“College enrollment fell 2 percent in 2012-13, the first significant decline since the 1990s, but nearly all of that drop hit for-profit and community colleges; now, signs point to 2013-14 being the year when traditional four-year, nonprofit colleges begin a contraction that will last for several years.“

900 bed Sterling student apartments will open this Fall

900 bed Sterling student apartments will open this Fall

Outcome of Sudden Increase in Student Beds
One of two scenarios are possible as the university waits for new enrollment. The first scenario involves new beds remaining empty as students balk at the increased rental fees for the new properties. This will result in a loss in revenue for the university and the leasing companies of the new housing units.

The second scenario would be that students in rental houses and apartments, move into the newer facilities, which would devalue the current leasing rates in the local economy as the vacancy rate rises. The reaction by some investment properties owners might be foreclosure as owners walk away from money-losing properties.

UNR Losing Reputation as Quality School
President Johnson may be relying on picking up students from California due to large increases in tuition costs increases in recent years; however, the belief that the quality of education at UNR is of equal value to California schools assumes that students and parents are uninformed. 

View of UNR's dormitory row to be joined by new 400 bed unit in 2015

View of UNR’s dormitory row to be joined by new 400 bed unit in 2015

In 2003, UNR, Georgetown, Utah State, and San Diego State University ranked in the top 300 of Shanghai Ranking Top 500 Academic Ranking of World Universities. UNR’s ranking dropped almost every year, and dropped off the top 500 list for the last two years in a row. The other three universities also dropped; however, Georgetown and San Diego State ranked only slightly lower during the past two years than in 2003, and Utah State dropped out of the top 500 in 2011, but has been in the top 500 for 2012 and 2013. In 2013, California had eleven universities in the top 500, with eight in the top 50.

A silver lining to the Silver State's UNR?

A silver lining to the Silver State’s UNR?

Silver Lining?
While the need for this surge of student housing is questionable at best, will result in student beds at higher prices than currently available, and may trigger a local foreclosure crisis, there may be a positive outcome for the university neighborhoods.

If students leave the rental houses, causing a crash in rental prices, and if owners of investment properties walk away from their rental units, the area housing prices will drop. That will open the door for the redevelopment of the sixty-year-old neighborhood with updated houses that would attract families back to the area.

There is much at stake over the next five years for students, homeowners, investment property owners, and the community in general as UNR takes a big risk on short odds.

Reno, Nevada: Dead City Walking

04 Tuesday Mar 2014

Posted by Paul Kiser in About Reno, Branding, Business, Crime, Customer Relations, Customer Service, Government, Management Practices, Opinion, Politics, Pride, Public Image, Public Relations, Re-Imagine!, Recreation, The Tipping Point, Travel

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Atlantis, casinos, Circus Circus, Eldorado, gambling, gaming, Grand Sierra Resort, hotels, Nevada, Peppermill, properties, Reno, RSCVA, Silver Legacy, The Nugget

The centerpiece of Reno's future

The centerpiece of Reno’s future

What makes Reno, Nevada unique? Here are some of the wrong answers:

  • Mountains – Plenty of cities the size of Reno are next to, or in mountains.
  • Outdoor Recreation — Again, there are no shortages of cities near outdoor recreation.
  • Arts — Many cities have art festivals, and most art festivals have more professional (paid) artists, but Reno relies mostly on artists working for free.
  • Gaming — Absolutely the most non-unique thing about Reno

Reno is Dying
The question about Reno’s uniqueness is critical to the survival of Reno. Over fifty years ago Reno discovered tourism and that vaulted a small desert town into easy money and big growth. The city learned that when people make their money elsewhere and spend it in Reno, the economy of Reno booms.

But for the last decade Reno has lost its uniqueness. Gaming is something you can do at the nearest Indian Casino. If you want to party and see gaudy construction lit up like game show on LSD, then go to Las Vegas. Reno is nothing when it comes to gaming.

Reno’s is Unique
The one thing that Reno has that no other city has is hotel room per capita. Nevada has one hotel room for every 14 residents, and Reno’s ratio equals or exceeds that average. Reno is a city designed for conventions. The problem is how to get convention organizers to consider Reno as a great convention town.

What won’t work is to keep gaming as the attraction. That industry is poison. It demands that the convention goer stay on the property and gamble, which defeats all the other great attractions that might attract repeat business, and American business people do not want to pay for their employees to go and party. The best thing that could happen in Reno is for gaming to be made illegal.

The other challenge is to get all the properties to work as one. That doesn’t happen that often. One property can shoot the city’s bid for a convention down by not cooperating.

However, if Reno can let go of gaming and focus on the big picture, it could be made into the premier convention town.

That’s a big ‘If.’

The Seduction of Anger

03 Monday Mar 2014

Posted by Paul Kiser in Aging, Business, Communication, Crime, Crisis Management, Customer Relations, Ethics, Generational, Health, Human Resources, Lessons of Life, Management Practices, Opinion, parenting, Politics, Public Image, Public Relations, Relationships, Respect, Violence in the Workplace, Women

≈ 2 Comments

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Anger, anger addict, anger management, angry, rage, Violence

Anger sucks you in, then eats you up

Anger sucks you in, then eats you up

I have noticed something about people (including myself) and anger. For most of us, anger is seductive. Despite popular belief, it feels really good to get angry. There is pleasure in it. Yelling and screaming, ranting, and losing control is self-satisfying. We let go of the constraints of good behavior as we explore the limits of bad behavior.

Often, our anger follows a logical thread, but anger doesn’t need logic to fan the flames. When we’re angry we choose facts based on how well they support the reasoning we want, not what is reasonable. We also look to find old issues that our compromising or humiliating to the person we are arguing with, in order to verbally attack their vulnerabilities.

In the heat of our anger we feel powerful because we see ourselves as righteous and pure in our cause for perceived injustices. Anger gives us license to ignore anyone else’s viewpoint because they don’t agree with you, therefore, they must be wrong.

How To Respond To Anger
Ignoring someone’s anger is not a solution. Ignoring an angry person enables him or her through a belief that the behavior is appropriate. Direct confrontation with the person is also inappropriate as it is likely he or she is not rationale, nor are they interested in a logical discussion.

If it is appropriate, a person expressing overt anger can be removed from the situation providing they can be paired with a calm, non-threatening person while they de-escalate. If that is not appropriate and the person seems capable of harming themselves or others, another tactic is to become their ally. Agreeing with them and helping them to make a plan of addressing the issues causing the anger may defuse them long enough to disengage from the anger.

This tactic cannot be sarcastic, nor condescending in any way. It may also require lying to the person; however, if physical harm is a possibility, lying is a small price to pay to avoid someone becoming hurt. Once you have lied to a person who is angry, you may have damaged the relationship beyond recovery, so it should not be done unless all other options have been exhausted.

Once out of the situation, the person should be directed to counseling. It may be helpful to see an angry person as an addict who turns to rage for their high, and just like an addict, the person needs expert help to disconnect from the need for a fix.

Exposing a Bully is Not Bullying

02 Sunday Mar 2014

Posted by Paul Kiser in Aging, Branding, Business, Communication, Crisis Management, Customer Relations, Customer Service, Education, Employee Retention, Ethics, Generational, Honor, Human Resources, Internet, Lessons of Life, Management Practices, Opinion, parenting, Pride, Public Image, Public Relations, Relationships, Respect, Social Interactive Media (SIM), Social Media Relations, Women

≈ 5 Comments

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bully, bullying, Dr. Peggy Drexler, Kelly Blazek

During this past week much has been written (including myself) about the case of a person in a position of power, Kelly Blazek, the gatekeeper of a Cleveland, Ohio jobs listing for marketing positions, writing a nasty email to a job seeker. Blazek’s language in the email was unyielding in her attempt to embarrass and humiliate the job seeker. Blazek was using her power to bully someone who was in an inferior position.   

Therefore, I was shocked when I read an ‘Opinion‘ on CNN.com by Dr. Peggy Drexler, who wrote that by publicizing the email and seeking attention to the bullying, the job seeker:

“….acted with malice, and caused the older woman significant damage…”

The specific language suggests that Dr. Drexler is encouraging Blazek, the person who was the bully, to sue the victim on the grounds of malice, libel, and/or age discrimination. One might question as to whether Dr. Drexler’s motives were that of an ambulance chaser, seeking to be employed by Blazek as an ‘expert’ witness in a civil suit.

Dr. Drexler’s opinion piece did describe the nature of Blazek’s email; however, she softened Blazek’s misdeeds by saying:

“Blazek’s words were, of course, undeniably, and likely unnecessarily, harsh”

In her opinion piece, Dr. Drexler masterfully works around the most blatant language in Blazek’s email and, in at least one place, segmented the quoted language so that the most vicious remark doesn’t look like it was the climax of the rest of the paragraph. She also uses Blazek’s “Communicator of the Year” recognition as a reference of her skills, rather than the irony that is obvious after reading a complete version of Blazek’s blistering email. The most damning paragraph from Blazek’s email is missing from Dr. Drexler’s opinion:

“I suggest you join the other Job Bank in town. Oh wait — there isn’t one.”

Dr. Drexler admits that Blazek’s behavior was wrong:

“No question, Blazek lashed out first, with unprofessional behavior that can only be described as bullying.”

However, Dr. Drexler seems to enable Blazek’s behavior by accusing the job seeker:

“But Mekota responding in kind makes her no less a bully.”

In Dr. Drexler’s world, when bullied, sit back and take. Don’t fight back and don’t call out the bully. Other professionals have a different take on how to respond to a bully. In responding to adult bullying, Mental Health Support (from the United Kingdom) suggests the following :

“…if you find yourself the victim of bullying, a bully’s bad behaviour is entirely his or her responsibility, not yours,…”

The website goes on to say:

“Once you have identified a bully and know what to expect from him or her, you must choose not to be a victim, if you want the bullying to stop. Expose the bullying for what it is. Take a stand, and don’t back down…”

“…The important point here is to expose the bully and call him or her to account. Confrontation and exposure, with evidence to support a victim’s accusations, are what the bully tries hardest to avoid. Once exposure happens, the bullying is likely to stop.”

There was an injustice done to Ms. Blazek, but that was from Dr. Drexler in attempting to sanctify Blazek’s behavior by accusing the job seeker of an equal act. Dr. Drexler’s portrait of Blazek as the older woman, victimized by the young, evil job seeker, causing her to lose her career and disappear from social media is absurd. The job seeker did not write the email, nor did she make the decision to shut down Blazek’s websites and social media accounts. Blazek was in the wrong and the damage to her career rests solely in her hands.

The Blazek Syndrome

01 Saturday Mar 2014

Posted by Paul Kiser in Branding, Business, Communication, Crisis Management, Customer Relations, Customer Service, Education, Ethics, Generational, Honor, Human Resources, Internet, Lessons of Life, Management Practices, Opinion, Public Image, Public Relations, Respect, Social Media Relations, Women

≈ 3 Comments

Tags

Blazek Syndrome, Cleveland, head hunter, humility, job search, Kelly Blazek, LinkedIn, Marketing, Ohio, Twitter, Wordpress

Kelly Blazek - Armed with a keyboard and dangerous

Kelly Blazek – Armed with a keyboard and dangerous

You may not recognize the name Kelly Blazek, but she is the poster child for public image disaster. When people wonder how bad personal embarrassment can be, we now have Blazek as our code word for really, really bad. 

Kelly Blazek is probably a decent human being, but what she will be remembered for is her moments of ‘Ms. Hyde’ behavior. She founded a job bank listing for marketing and public relations positions in the Cleveland, Ohio area. She had a WordPress blog and Twitter, LinkedIn accounts. Head hunter Blazek was also recognized as “Communicator of the Year.” by a local business group.

Within a matter of days she went from a leader in her field to a ghost. There is no blog site, no Twitter account, nor any trace of her other than a growing number of postmortems in blogs and news articles of her epic nasty responses to people who reached out to her.

The Blazek Syndrome
Her story is a step-by-step, what-not-to-do in business.

STEP ONE:  Don’t let frustrations with the job spill over into your communications and interactions.

Among the most notorious of her responses, Blazek reacted to a college graduate seeking to connect with her as part of her job search. Her manner that can best be described as vile. Among the barrage of hateful statements were the following:

“I love the sense of entitlement in your generation. And therefore I enjoy Denying (sic) your invite…. (to connect on LinkedIn.)”

“I suggest you join the other Job Bank in town. Oh wait — there isn’t one.”

“You’re welcome for your humility lesson for the year.”

Everyone has a bad day, but any business person should know that what you write is what will save you or hang you. There is no excuse Blazek could offer for her verbal abuse of this job seeker.

STEP TWO:  Making a mistake, even as massive as this one, does not mean it’s the final chapter. Life is not over and running and hiding will not help.

Blazek has compounded the crisis by trying to disappear. When sharks smell blood of a wounded fish they go into a frenzy. By disengaging from social media, people may lose interest, but what will remain is the public shame. The best time to do damage repair is while people are still paying attention

STEP THREE:  Apologize over and over.

Instead of deleting social media accounts, use them. In a public image crisis people need to hear every possible sincere apology, but do NOT attempt to offer excuses. 

STEP FOUR:  Listen to what is being said and respond with humility.

Remember BP’s  Tony Hayward remark, “I want my life back.” The public image crisis is over when people say its over, not when the disgraced person wants it to be over. Read what other people are saying and respond in a kind and humble way to as many people as you can. Make the story about the lesson learned. 

Romney Adds Insult to Stupidity

02 Sunday Feb 2014

Posted by Paul Kiser in Communication, Crisis Management, Opinion, Politics, Public Image, Public Relations, Respect, Travel

≈ Leave a comment

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Great Britain, London, Mitt Romney, Olympics, Russia, safety, security, Sochi, terrorism, Willard Mitt Romney, Winter Olympics

Mitt Romney

It’s Romney’s nature to be insulting, but couldn’t he just get a radio talk show so we wouldn’t notice him?

In 2012, Mitt Romney embarrassed himself and our country when he was asked about Security at the 2012 London Summer Olympic games. He could have said:

I’m not part of the security planning for the games this year, so I can’t answer that, but I those people involved in planning security for the games know what is at stake and I’m sure they will do everything possible to anticipate and address any security threats to the safety of the London Olympic games.

Or he could have just said:

I’m not part of the organizational committee this year, so I can’t answer that question.

Instead he said that he saw:

...a few things that were disconcerting……The stories about the private security firm not having enough people, supposed strike of immigration and customs officials, that obviously is not something which is encouraging.

He insulted Great Britain, the International Olympic Committee, the London Summer Olympic games, and cast doubt on the safety for everyone attending the London games. In the end, the London Summer Olympic games went without any security issues and Mitt Romney lost the election.

Fast forward to 2014. The Sochi Winter Olympic games have been overshadowed by fears of terrorist attacks as the games are being held near areas of recent bombings. In addition, the Sochi games have been notable in making Russian President Vladimir Putin’s friends rich and the games have been labeled as the most corrupt in history.

So what is business-oriented Mitt Romney’s response when he is asked about security at the Winter games. He could have said any number of things that would have made up for his past insult and avoided placing him in a position of judgement on Russia or Great Britain, but this is Mitt Romney, so he said:

I believe the Games will be safe…

SLAP! Without mentioning that he was wrong in 2012, he implies that the Russians know what they are doing and the British didn’t. Romney insults Great Britain again and suggests that he knows something he really doesn’t. He then says that he would be comfortable sending his family to the Sochi games. London was risky, but Sochi could be a family vacation? Ouch.

Great Britain, I sincerely apologize for Mitt Romney. But to be fair, you’ve had your share of badly behaved Royals. We are trying to make up for it with stupid rich people. I think we’re winning.

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